The 75th Summer Series - City of Manhattan Beach

The 75th Summer Series
This is a very special year for the Manhattan Beach Parks & Recreation
Department as the department is celebrating 75 years of enhancing the
quality of lives for the community through people, parks, and play.
To celebrate its 75th Anniversary, the Manhattan Beach Parks & Recreation
Department is hosting the annual Concert Series at Polliwog Park Sundays
throughout the summer, beginning July 3rd. A special anniversary festival will
be on held July 24th. Festivities of the day include live entertainment, yoga and
fitness demonstrations, games, arts and crafts, chalk art, and activities for all
ages to enjoy.
With an award-winning lineup of the best bands in the South bay, we anticipate
an attendance of 50,000 guests throughout the summer.
We invite you to take part in this special year of celebrations, with sponsorship
opportunities ranging from title sponsorship to exclusive sponsorships tailored
to fit your company’s needs. The success of the Manhattan Beach Parks &
Recreation 75th Year Celebration Concert Series events depends on support
and participation of our local business community.
1 City of Manhattan Beach Parks and Recreation Department
The 75th Anniversary celebration honoring the City of Manhattan Beach Parks and Recreation
Department will be held on July 24th at Polliwog Park. This day long event will celebrate a sense
of place and community and highlight what Manhattan Beach Parks and Recreation does best!
From games and activities for the whole family to fitness to sports to arts and aquatics, there will be
something for everyone. There will be delicious food, local vendors, live music and entertainment
throughout the day.
Events & Attractions (Subject to change)
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75th anniversary giveaways
Live bands throughout the day
Inflatable Bouncers
Carnival booths
Sports & Fitness booths
Interactive demonstrations throughout the park
Temporary skate park
Petanque
Open swim at Begg Pool
Horseshoes
Bingo
2 City of Manhattan Beach Parks and Recreation Department
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Tie dye booth
Crafts
Live Karaoke
Yoga
Water Aerobics
Food booths/food trucks
Potato sack races
Inflatable hamster ball
Local business marketplace
Sponsor & local organization booths
MANHATTAN BEACH PARKS AND RECREATION
The Manhattan Beach Concerts in the Park series is an annual, summer-long event held each year
at Polliwog Park. It runs from the last week in June through Labor Day weekend. (10 weeks)
Now in its 39th year, this weekly concert series is a must see for Manhattan Beach and South Bay
residents. Each year, the City has selected phenomenal performing artists who provide a diverse
roster of critically acclaimed music. We are confident that attendees will be very pleased with this
year’s roster which will include, Motown, Jazz, Country, Rock and tribute bands. As always, these
performances are open seating and free to the public.
2016 Tentative Line-up (in no particular order)
Blue Breeze Band
Motown, R&B, Soul, Funk, Jazz & Blues
Lady Zep
All female Led Zeppelin tribute band
Brass Monkey Band
New Orleans brass band music
Lao Tizer Music
Jazz
Britain’s Finest
Beatles tribute band
Pine Mountain Logs
Rock
Color My World
Chicago tribute band
South Bay Country Band
Country
2015 Statistics
Food Vendors
California Pizza Kitchen & Shave Ice
3 City of Manhattan Beach Parks and Recreation Department
Weekly Estimated Attendance Per Concert
4,000 - 6,000
2nd Annual
In 2015, the City of Manhattan Beach Parks and Recreation Commission, together with the
Manhattan Beach City Council, organized and developed the inaugural Salute to the Troops
Picnic & Concert on Sunday, June 28, 2015 at Polliwog Park. Their goal was to honor and thank
the military service and sacrifice of the South Bay men and women in uniform and their families
who have served our country.
As President John F. Kennedy had stated, “As we express our gratitude, we must never forget that
the highest appreciation is not to utter words, but to live by them.”
Last year’s event was a great success with large crowds, several military branch booths, and both
active and veteran military in attendance. This year’s event will be on Sunday, July 3, 2016 at
Polliwog Park and we anticipate even larger crowds and increased local community involvement.
Will you and your company stand with the City of Manhattan Beach and salute our veterans and
current members of our military and their families?
2015 Statistics
Military Branch Booths in Attendance
Army • Navy • Marine Corps • Air Force
Bands
Mira Costa High School Jazz Band
3rd Marine Aircraft Wing Band (Miramar)
4 City of Manhattan Beach Parks and Recreation Department
Estimated Attendance
5,000
Manhattan Beach
Manhattan Beach, the “Pearl of the South Bay”, was founded in 1912 and offers an eclectic balance
of work and play for everyone. It’s home to fashionably chic shopping, award winning restaurants and
chefs, mouth-watering dining options, and amazing sunsets. Be sure to take a stroll with the kids to the
Roundhouse Aquarium at the end of the historic Manhattan Beach Pier and make sure to look down
so you don’t miss the Volleyball Walk of Fame. Sit by the fireplace in Metlox Plaza, rent bikes to ride the
paved beach-front bike path, rent surfboards or cruise the water on a stand-up paddle-board, or just roll
up your pant legs and collect seashells at low tide. Enjoy one of the many parks and green spaces filled
with diverse wildlife or take a stroll through the Botanic Garden. Spa treatments, salon services and yoga
workouts with a view are on every block in downtown Manhattan Beach and the North End.
History
Cities such as this don’t just appear — yet, comparatively speaking, the history of Manhattan Beach
covers a relatively short span. In its earliest days, Manhattan Beach was part of the ten-mile ocean
frontage of Rancho Sausal Redondo, which means “Round Clump of Willows.” At one time the area was
called “Shore Acres” by George Peck, who owned a section of the north end of town.
In 1901, John Merrill bought the south portion and called his section Manhattan after his old home, New
York City. Peck and Merrill, unable to agree on a city name, flipped a coin and Manhattan won.
The first downtown building was built by Merrill around 1901, a small frame building later used for city offices.
The official date of incorporation was December 2, 1912. Planks were laid in the sand on Manhattan
Avenue for vehicles and along the Strand and side streets for pedestrians.
Two wooden piers were built in 1901, one at Center Street and one at Marine Avenue. The Center Street
pier supported a wave motor to generate power for the Strand lighting system. Purportedly, part of the
wave motor lies buried in the sands at the shore end of the present pier.
The next pier was built on the same site and extended about 922 feet into the ocean. Engineer A.L. Harris
developed the concept of the circular end for less exposure and damage to the pilings by the waves.
The pier was completed and dedicated on July 5, 1920.
After World War II a large influx of people came as a result of the desirability of the area for year-round
living. Servicemen visiting during the war returned to live here. The development of the defense industry
brought many people to the South Bay to reside and work. Much of the land east of Sepulveda was
developed to house the influx of people.
Demographics
POPULATION:
36,051
AVERAGE FAMILY INCOME:
$68,589
GENDER:
Female: 17,983 (49.9%)
Male: 18,068 (50.1%)
HOUSING:
Total Number of Units: 15,034
Median Price: $650,000
AGE:
Under 5 years: 2,114
5 to 19 years: 6,912
20 to 29 years: 3,462
30 to 49 years: 10,768
50 to 59 years: 5,382
60 to 64 years: 2,386
65 +: 5,027
EDUCATION (25 YEARS AND OLDER):
High School or higher 96.8%
Bachelor’s or higher 67.6%
Graduate or Professional Degree 28.6%
PROFESSIONS:
Management/Professional 64.3%
Sales/Office 24.4%
Other 11.2%
5 City of Manhattan Beach Parks and Recreation Department
Digital Presence
City Website
www.citymb.info
Social Media
@mbparksandrecreation
Facebook 800+ page likes
@mbparksandrec
Instagram 1024+ followers
@mbparksandrec
Twitter 300+ followers
Enplug
Enplug social media displays allow end users to interact with brands in real time
through their existing social media accounts. Enplug displays support multiple social
media apps, including Twitter, Facebook, Yelp, Foursquare, and Instagram using a
business’s custom hashtag.
The displays also act as advertising space for partners. Content can be deployed
by advertisers to a screen of their choice.
The Parks and Recreation Department currently has three Enplug devices in use
at Manhattan Beach City Hall, the Joslyn Community Center and the Manhattan
Beach Art Center. A TV, large screen or jumbotron with the Enplug device streaming
graphics from our sponsors, social media, and Department advertisements, is
on display at most of our special events. Event attendees are encouraged to
interact with the display via hashtag advertised on print material and through
announcements at the event.
6 City of Manhattan Beach Parks and Recreation Department
40K
We invite you to be the title sponsor of the
Manhattan Beach Parks and Recreation
75th Summer Series
$40,000
As the title sponsor, you will become a partner with the
City of Manhattan Beach in all major Summer 2016 concert events.
Events include:
Salute to the Troops
7/3/16
Concerts in the Park
every Sunday, July through Labor Day weekend (10 concerts)
The Parks and Recreation 75th Anniversary Festival
7/24/16
As a title sponsor, you will have the opportunity to:
•Engage with a large majority of the citizens of Manhattan Beach and
South Bay region
•Reach 50,000+ South Bay residents
•Be part of one of Southern California’s premier City’s programming
Title Sponsor Deliverables:
•Event naming rights entitles the sponsor to the most prominent name and
logo recognition in all marketing and promotion pieces (ex. street banners,
posters, flyers, social media, print ads, etc.)
•Presenting sponsor banner on main stage
•Recognition during all media interviews
•Mention in all press releases leading up to the event “Presented by ... “
•City website recognition – includes logo and link
•Logo and “Presented by” on 2016 Concerts in the Park T-Shirt with 4 free
for company
•Day of Event - presenting sponsor mentions throughout the day
•Day of Event - reserved gazebo at all events for company use (up to 20
people)
•Day of Event - 10’x10’ company booth
•Day of Event - Entry arch recognition “Presented by” at
Parks and Recreation 75th Anniversary Festival
•Day of Event - 2 Feather Banners
•Day of Event - Your giveaway items tossed from stage into the audience
(provided by company)
City of Manhattan Beach Parks and Recreation Department
20K
We invite you to be the Front of House Sponsor of the
Manhattan Beach Parks and Recreation 75th Summer Series
$20,000
As the Front of House Sponsor, you will become a partner with the
City of Manhattan Beach in all major Summer 2016 concert events.
Events include:
Salute to the Troops
7/3/16
Concerts in the Park
every Sunday, July through Labor Day weekend (10 concerts)
The Parks and Recreation 75th Anniversary Festival
7/24/16
As a the Front of House Sponsor, you will have the opportunity to:
•Engage with a large majority of the citizens of Manhattan Beach and South
Bay region
•Reach 50,000+ South Bay residents
•Be part of one of Southern California’s premier City’s programming
Front of House Sponsor Deliverables:
•Logo recognition in all marketing and promotion pieces
(ex. street banners, posters, flyers, social media, print ads, etc.)
•Naming rights for either sound stage or side stage
•City website recognition – includes logo and link
•Logo on 2016 Concerts in the Park T-Shirt with 4 free for company
•Day of Events - reserved gazebo at all events for company use (up to 10
people)
•Day of Event - logo on banners near stage
•Day of Event - 10’x10’ company booth
•Day of Event - 2 feather banners
•Day of Event - Your giveaway items tossed from stage into the audience
(provided by company)
City of Manhattan Beach Parks and Recreation Department
10K
We invite you to be a Top Pick Sponsorship of the
75th Summer Series
$10,000
As a Top Pick Sponsor, you will be part of the major Summer 2016 concert
events. Your logo will be on all marketing materials and you may build your
own package by picking two (2) options from the deliverables listed below.
Events include:
Salute to the Troops
7/3/16
Concerts in the Park
every Sunday, July through Labor Day weekend (10 concerts)
The Parks & Recreation
75th Anniversary Festival
7/24/16
As a Top Pick Sponsor, you will have the opportunity to:
•Engage with a large majority of the citizens of Manhattan Beach and
South Bay region
•Reach 50,000+ South Bay residents
•Be part of one of Southern California’s premier City’s programming
Top Pick Deliverables (choice of 2):
•2 feather banners at all events posted along Manhattan Beach Boulevard
•Your giveaway items tossed from stage into the audience (provided by
company)
•Booth at one event
•Naming rights to a booth area at the Parks and Recreation 75th
Anniversary Festival (i.e. Company Name Marketplace)
City of Manhattan Beach Parks and Recreation Department
5K
We invite you to be a Top Pick Sponsorship of the
75th Summer Series
$5,000
As a Top Pick Sponsor, you will be part of the major Summer 2016 concert
events. Build your own package by picking two (2) options from the
deliverables listed below.
Events include:
Salute to the Troops
7/3/16
Concerts in the Park
every Sunday, July through Labor Day weekend (10 concerts)
The Parks & Recreation
75th Anniversary Festival
7/24/16
As a Top Pick Sponsor, you will have the opportunity to:
•Engage with a large majority of the citizens of Manhattan Beach and
South Bay region
•Reach 50,000+ South Bay residents
•Be part of one of Southern California’s premier City’s programming
Top Pick Deliverables (choice of 2):
•2 feather banners at all events posted along Manhattan Beach Boulevard
•Logo on all printed advertising material
•Your giveaway items tossed from stage into the audience (provided by
company)
•Booth at one event
•Naming rights to a booth area at the Parks and Recreation 75th Anniversary
Festival (i.e. Company Name Marketplace)
City of Manhattan Beach Parks and Recreation Department
Available Packages
40K
20K
10K
5K
Most prominent name and logo recognition in all marketing
and promotion pieces (ex. street banners, posters, flyers, social
media, print ads, etc.)
Presenting sponsor banner on main stage
Recognition during all media interviews
Mention in all press releases leading up to the event
“Presented by ... “
Sponsor mentions throughout the day at each event
Reserved gazebo at all events for company use
Entry arch recognition “Presented by” at Parks and Recreation
75th Anniversary Festival
City website recognition – includes logo and link
Logo and “Presented by” on 2016 Concert in the Park T-Shirt
with 4 free for company
10’x10’ company booth at all events
Naming rights for either sound stage or side stage
Recognition banner
Logo on 2016 Concert in the Park T-Shirt with 4 free for
company
Logo recognition in all marketing and promotion pieces
2 feather banners at all events posted along Manhattan
Beach Boulevard
Your giveaway items tossed from stage into the audience
(provided by company)
Booth at one event
Naming rights to a booth area at the Parks and Recreation
75th Anniversary Festival (i.e. Company Name Marketplace)
Sponsors at the 10K and 5K levels may pick 2 of the options indicated by the
deliverable indicated by the
11 City of Manhattan Beach Parks and Recreation Department
in addition to the promised
Sponsorship Agreement
Company/Sponsor Name: ____________________________________________________________
I agree to provide financial sponsorship for the 2016 Manhattan Beach Parks and Recreation
75th Summer Series. As a sponsor, I understand that I will receive the applicable sponsorship
opportunities in this packet. I further understand these opportunities will not be valid until
this agreement is signed and the check has been issued to and accepted by the City of
Manhattan Beach Parks & Recreation Department.
Please check appropriate sponsorship:
Title Sponsor $40K
Front of House Sponsor $20K
Top Pick Sponsor $10K (pick 2 choices below)
Feather Banner
Giveaway Item
Booth at 1 event
Naming Rights to booth area (first come first served)
Top Pick Sponsor $5K (pick 2 choices below)
Feather Banner
Logo on print material
Giveaway Item
Naming Rights to booth area (first come first served)
Booth at 1 event
Please make checks payable to City of Manhattan Beach. (All donations are tax deductible
Tax ID # 95-6000742)
Company/Sponsor Address:____________________________________________________________
City:____________________________________________ State: ________ Zip Code: ____________
Representative Name:_________________________________________________________________
Email: _____________________________________ Phone #: _________________________________
Additional Information: ________________________________________________________________
_______________________________________________________________________________________
_______________________________________________________________________________________
Representative Signature:____________________________________________ Date: ___________
Please send this completed agreement with payment to:
City of Manhattan Beach Parks and Recreation Department
Attn: Martin Betz
1400 Highland Avenue
Manhattan Beach, CA 90266
12 City of Manhattan Beach Parks and Recreation Department
www.citymb.info/pr
@mbparksandrecreation
@mbparksandrec