awards for display.qxd - Window Covering Manufacturers Association

Transcription

Springs Window Fashions
SNYERGYTM
Product Category: Alternative Shading Products
Imagination leads to innovation … and the result is Synergy™. Graber
brings a new concept to window fashion … combining two products into
one for the ultimate in fashion, function … and Synergy.
Synergy features a solid color roller or solar shade back shade to provide
privacy and light control. The sheer fabric roman or pleated front shade
provides style and fashion. Both are on one headrail to operate separately
or together to create a myriad of light and color effects.
There’s simply nothing else like Synergy!
Engineers: Adam Ward, Toralf Strand
Product Managers: Patrick Reid, Julie Strasser
Redi Shade, Inc.
REDI ARCH™
Product Category: Specialty Applications
Redi Shade’s Redi Arch is an easy and attractive solution for covering
perfect half-round arch windows inexpensively, allowing consumers and
decorators to easily install their own window coverings. Each shade
comes complete with a holder and mounting strips to adhere it securely
to the windowsill. Now available in two sizes to accommodate: 1' to 3',
and 3' to 6' windows. Both sizes are available in the non-woven polyester
and paper and are attractive and easy to trim to size for a perfect fit.
Designers: Kevin Wohlert, Ron Militello
Abstrax, Inc.
AMI (ADVANCED MANUFACTURING INTEGRATOR)
Product Categories: Merchandising, Shutters (won)
AMI is a complete solution for selling, reselling, and manufacturing custom shutters. As you select any combination of features, AMI instantly
performs all the calculations to display, price, validate, and quote even
the most complex shapes. AMI then electronically transmits an order to
the factory and automatically distributes manufacturing instructions tailored to that exact order. Manufacturers can deliver more complex shutters faster with virtually zero defects. In actual use, AMI has multipliede
shutter profits several-fold.
Designers: John LaLonde, Walter Kavaleski
Royal Window Coverings Canada
CORNICE VALANCE – VERTICAL PVC BLINDS
Product Category: Verticals
Royal Window Coverings is proud to present our New 3.5" Executive dust
cover valance shown in combination with our Renaissance Trim (top) and
our Colonial Trim (bottom), made of Engineered PVCFoam material. Trims
are available in “White”, “Ivory” and “Stainable”, which can be color
matched using conventional wood stains. Can be mounted inside or outside
your window. Easy to assemble the CORNICE VALANCE is a high quality
product.
V-7000 ROUNDED HEADRAIL SYSTEM
Product Category: Verticals
Royal Window Coverings is proud to present its Decorative New Round
Headrail V-7000 System, available in white or ivory. Assembled using our
Synchromatic™ self-aligning carrier system for a perfect closure and
smooth alignment. This new rounded design allows for a soft finish to
hard window coverings. Carries a limited lifetime warranty. Hidden
Control Feature & Carrier Release for Easier Window Cleaning.
CORNICE VALANCE 2"
Product Category: Horizontal Blinds
Royal Window Coverings is proud to present its New 2" Cornice Valance.
This face valance can be mounted onto any 2" horizontal headrail
system. Will accept any 2" wood, faux wood, PVC, aluminum ort fabrics
insert. Shown with top and bottom Colonial Trim, a Renaissance Trim
is also available. Available in “white,” “ivory” or “stainable.” Stainable
Cornice Trim can be color stained to match wood slats or other. An
innovative product, which Royal Window Coverings is proud to present.
ETERNITY – DESIGNER SERIES
Royal Window is proud to present “Eternity” from our Designers Series
Collection. Made using our newly developed decorative edge technology.
Colors available are white, alabaster and ivory. Will coordinate with any
decorative wide ladder tape or conventional ladder. Shown with routless
system for added privacy and light control. Modern engineering with traditional design. This elegant design will bring out the best in any room.
Royal Window Coverings USA
ROYAL TRENDS™
Product Category: Wood Blinds/Shadings
Royal Trends™ state-of-the-art technology transforms imitation wood into a
revolutionary new product. Blending together vinyl and wood, Royal
Trends™ true innovation shines through with dramatic attention to detail.
The true look and feel of a wood blind is captured as a result of the innovation this product offers. Royal Trends™ is presented in an array of eyecatching neutral and wood grain finishes. The fresh new color palette
offers traditional colors and a range of updated new wood grain looks. The
durability and energy efficiency are unmatched in this product category.
Trule Custom Inc.
READYMADE DRAPERIES
Product Category: Curtains & Draperies
Our ready made draperies are a unique line of draperies that surpass any
conventional custom draperies. Words that best describe this product are
Stylish – fashionable in any décor, Innovative – Fit to any window style
or hardware, Versatile – interchangeable for a new look, Practical – easy
to relocate to another window, Creative – flexible to mix and match,
Affordable – custom looks without custom price. These products are
attached by a special Velcro. There is no limit to what the customers
can create. Majority of the fabrics are chenille, our products are either
lined or reversible. Complete with beaded or bullions.
Designer: Catquyen Truong
Skandia Window Fashions
INDUSTRY TRAIN™
Product Category: Merchandising
IndustryTrain enables on-demand training for Skandia’s employees, dealers and their dealer’s sales associates. The product facilitates registration
of users for all instructor-led and technology-based training. This product
enables rapid and easy development of simple training courses. Courses
and tests are delivered and administered on-line and content management is facilitated for training purposes. IndustryTrain keeps profiles and
tracks registered users’ courses, test scores, and learning paths and
aggregates learner information for company use.
Designers: Lucy Baney, Mark LoSasso, Michael LoSasso, Michael Uirbisci
Waverly
SHEER TIE UP SHADE
Product Category: Curtains & Draperies
The Waverly Sheer Tie Up Shade is an attractive way to decorate windows using sheer alternatives. This botanical fern design is trimmed with
contrasting edging and ties. The use of a sheer fabric allows the body to
drape softly giving it a romantic feel and the ties enable the shade to be
adjusted to any length. This treatment is easy to install and does not
require window hardware.
Techniku
LR1000 WITH TOUCH CONTROL™
Product Categories: Alternative Shading Products,
Motorization, Pleated and Roller Shades
With a variety of revolutionary features, the LR1000 is the ultimate battery/wired system for automating roller and sheer shadings. The first
roller automation product featuring obstacles detection, Techniku makes
child safety and textile protection a priority. With dynamic braking and
speed control, the LR1000 runs different size shades in near-synchronous
motion. A 22.5mm Diameter can automate tubes from 24mm! With
TouchControl, the new paradigm in simple control is here …and only
from Techniku!
Designers: Techniku’s International Engineering Team
Techniku
TH950
Product Categories: Horizontal Blinds (won), Motorization and
Wood Blinds/Shadings
Strength and performance, Techniku’s TH950 is the new standard in
battery-operating, tilt automation for horizontal blinds. The TH950 can
be simply fabricated or retrofitted into the largest blinds including 2",
2 5/8" and 3" rout spacing! With silent operation and magnetic braking
technology, the TH950 smoothly tilts and holds the slats, resulting in the
tightest closure available today!
Designers: Christy Herrington (lead) with Techniku’s International
Engineering Team
Techniku
LR1000 WITH TOUCHCONTROL™
Product Category: Motorization
Forget everything you know about controlling an automated window covering… Techniku introduces the ultimate consumer innovation with the
LR1000 featuring TouchControl. The LR1000 with TouchControl is the
ultimate battery / wired system for automating roller and sheer shadings.
With dynamic braking and speed control, the LR1000 can automate
shades up to 17 lbs in tubes as small as 24mm! And with TouchControl,
by simply touching the bottom of the shade, it will raise or lower automatically. Touch it again, and the shade stops. As the leader in obstacle
detection, Techniku uses patented technology to immediately stop the
shade if it contacts an obstruction. With TouchControl, forget about losing
the remote or impossible override buttons…because control is only a
Touch away!
Techniku’s International Engineering Team
Techniku
TOUCHCONTROL CAMPAIGN
Product Categories: Merchandising
TouchControl… Techniku’s innovation that creates the next dimension of
control for automated window coverings launches a new campaign to
support this revolutionary technology. With state-of-the-art torque-sensing
technology, TouchControl provides the ultimate user feature to control a
shade without remotes or impossible manual override buttons. So, with
a little help from the hand of God, Techniku introduces TouchControl!
Designers: Techniku’s International Engineering Team
Comfortex Window Fashions
COMFORTEX RETAIL SHOWROOM DISPLAYS
A first class showroom is critical in developing business and enhancing a
company’s image. Offering a functional and professional display at affordable pricing is what separates the Comfortex Retail Showroom
Merchandising Display Program from any other in the industry. The
Comfortex Showroom Displays help to create a unique store environment
through differentiation, unique design and branding. The program features
five design options scaled perfectly for the window fashion retail showroom with space to showcase a variety of window coverings in one convenient location. The displays also feature color photography which
appeals to consumers’ emotions and helps them identify with the different products as they relate to their own lifestyles. Display packages utilize
as little as two feet of space and are available with a payment plan if
needed. Showroom display programs can help Comfortex dealers increase
sales by highlighting specific merchandise and compete against shop-athome dealers in a fashionable and upscale manner.
Designers: John C. Fitzgerald, Shanley Alber, Allison Kosier, Corina McRee
SERENADE™ ROMAN STYLE SHADE NEW FABRIC
COLLECTION
Ten fresh fabric collections, in 88 of the latest designer colors, have elevated Serenade Roman-Style Shades to a new level of sophistication. The
subtle textures, dramatic patterns and pleasing weaves transform windows into attractive room accents. Comfortex prides itself in Serenade’s
versatility. Now Serenade has four fabric collections available with room
darkening liners – the only Roman shades in the industry to offer this
popular option. Serenade Shades can also be made with the popular
woven Phifer® SheerWeave fabrics to reflect harsh sunlight in areas where
glare is a problem.
Designers: Corina McRee, Jay Van Dervoort
SHANGRI-LA® LINEN COLLECTION
Comfortex is proud to introduce the Linen Collection, a new series of vane
fabrics for Shangri-La Sheer Horizontal Window Shadings. The understated linen texture adds even more dimension to this multi-layered, sheer
treatment. The look is relaxed, yet elegant. The Linen Collection was
designed to match the corresponding vane fabrics in the Harmony™
Cellular Verticals line. Now homeowners can have the same linen accents
on every window and patio door.
Designers: Vincent Grossa, Jeff Champagne, Ray Rusch
SOLUTIONS FOR SAFETY/WINDOW COVERING
SAFETY MONTH
October 2003 was designated National Window Covering Safety Month.
To promote pull cord safety in homes with young children, Comfortex
developed a comprehensive “Solutions for Safety” campaign to create
awareness and provide solutions for eliminating pull cord dangers. Based
on the phenomenal growth of cordless shade sales during this campaign
(a 23% increase), the campaign appears to have reached its audience.
These materials include the following: “A Guide to Window Covering
Safety” informational brochure, and showroom signage (including posters,
shade identifiers, door sticker). All materials feature the “Solutions for
Safety” logo. This logo was created for consumers to easily identify products that are child friendly. In addition to showroom materials, dealers
were provided with a promotional guide for National Window Covering
Safety Month, newspaper advertising (including a free standing newspaper insert) direct mailer templates, pre-produced public service announcement radio spot, and press releases.
Designers: John C. Fitzgerald, Shanley Alber, Allison Kosier, Lori Jurcsak
EZ-EQ
Product Category: Cellular Shades
Shades out of equalization are a common customer complaint for dealers.
Fixing this problem usually requires a dealer to visit a job site where valuable time is spent repairing shades to the homeowner’s satisfaction. The
EZ-EQ, or Easy Equalization process, allows the homeowner to fix the
shade in their home. How does it work? The homeowner grasps the center of bottom rail with both hands and gives the bottom rail a slight tug.
This fully engages the cord lock. The homeowner then positions the rail
as desired by pulling down on the side of the shade that is too high. EZEQ process also helps to speed up the fabrication process by 20% versus
standard fabrication methods. This method is used on Comfortex cellular
standard rectangular, Duofold (top down-bottom up) and Omni-Rise™
Continuous Cord Loop System shades. Comfortex shade builders appreciate this new method which helps to make their jobs easier.
Designers: Jay Van Dervoort, Richard Watkins
WWW.BLINDCRAFTER.COM
Comfortex BlindCrafters are a nationwide network of custom blind fabricators that locally fabricate cellular and pleated shades, window shadings, vertical and wood alloy blinds and other products. Comfortex
BlindCrafters provide consumers with superior service and quality.
BlindCrafter.com was launched to raise consumer awareness of this network and deliver sales leads to Comfortex BlindCrafters nationwide.
BlindCrafter.com was launched in January 2004 to educate consumers
on what a Comfortex BlindCrafter is while outlining the advantages they’ll
experience by shopping for custom window treatments at a Comfortex
BlindCrafter Center. The site experience finishes when consumers are connected with the BlindCrafter in their hometown through an innovative
store locator system. This same system also allows BlindCrafters to track
their sales leads from the site via a unique coupon of their choosing.
Designers: Corina McRee, John Fitzgerald, Thomas Marusak
FUA Window Coverings LTD
LAMBREQUIN SERIES HEADRAILS
These innovative headrails eliminate the need for a soft valance and
returns. The mechanism is concealed inside the headrail to create a clean
and finished look for any window. Each headrail is made of solid hardwood and stained to match the shade. At this time the Lambrequin
Series is only available with the cordlock mechanism. Four versatile
designs of this headrail are available: Crown, Classic, Ribbed, and
Traditional.
Designer: José Uribe – Partner
Somfy Systems for Harmonic Design, Inc.
HARMONIC DESIGNS SYSTEM II TECHNOLOGY
Harmonic Design, Inc. introduces advanced motorization and control products for sheer horizontal and roller shade applications. Harmonic’s Sensor
Shade® technology now allows for the precise positioning and alignment of
these window coverings…all at the touch of a button. Window coverings
can automatically be moved to the full up and down positions, as well as
various intermediate positions. What’s more, Harmonic Design’s patented
technology extends battery life to an average of five years for shades.
Designers: Eric Hauk, Winston Walker, Rich Scharf
Levolor/Kirsch Window Fashions
KIRSCH ESTATE ULTRA
2" DECORATIVE TRAVERSE ROD
Product Category: Drapery Hardware
The Estate Ultra two-inch decorative traverse rod is a heavy-duty tracking
system combined with decorative fascia, finials and ring slides. The track
is engineered to carry nearly twice the load-per-foot of other decorative
traverse rods and can span to 16 feet. The collection’s decorative options –
available as components or assembled, cut-to-measure sets – add up to
more than 220 design combinations, and is available with or without
decorative ring slides with a wood or metal fascia.
QUICKSHADE COLLATERAL
QuickShade’s collateral educates consumers on the first temporary shade
that operates like a standard blind. Eye catching and easy to read,
QuickShade’s collateral is comprised of static clings, brochures, tags and
tent cards. Static clings work in store fronts, and office or car windows
promoting brand awareness. Tags attach to custom books communicating
a solution until custom blinds arrive and bold tent cards put a clever twist
on conveying QuickShade’s ease of operation.
KIRSCH CELLULAR SHADES SAMPLE BOOK
The Kirsch cellular sample book’s user-friendly presentation offers diverse
fabric and color options without overwhelming the consumer. This decorator-friendly book houses generous, eye-pleasing color swatches to illustrate various cell sizes and features specialty options shown in luxurious
room settings. With elegant photography, the Kirsch cellular sample book
offers both décor inspiration and an upscale solution for every room in the
home.
QUICKSHADE
QuickShade is the first temporary shade with a single point of operation.
With an easy peel and stick adhesive, QuickShade installs in less than a
minute to offer privacy that operates with a cord. QuickShade is created
with high quality white, pleated paper for increased durability. The cordlock feature allows blinds to stay in the desired position like a traditional
shade without the cluttered look of clamps or clips associated with other
temporary shade products.
Hunter Douglas Window Fashions
WHAT TO WEAR IF YOU’RE A WINDOW
A free 20-page decorating booklet, What to Wear If You’re a Window,
has the information consumers need to select window coverings that
provide the perfect fit for their windows, lifestyle, décor and climate.
Beautiful photographs and amusing illustrations make this booklet fun as
well as informative, with tips on color selection, light control, energy efficiency, safety, maintenance and protecting furnishings from harmful ultraviolet rays.
Designers: Kathy Burdick, Director, Brand Advertising for Hunter Douglas
2004 HUNTER DOUGLAS BUSINESS PLANNER
The 2004 Business Planner inspires dealers to build their business via
action steps, tools and programs in a colorful format. It breaks down the
information into bite-size chunks, enabling dealers and their fabricator
sales representatives to evaluate their accomplishments in the context
of “drivers of success” and target areas needing improvement.
The Planner provides a “road map” to success in Product Display and
Sampling, Advertising, Product Mix Profitability and Training & Education.
Designers: Jean Bedrosian, Associate Marketing Manager;
Norm Malone, Director, Marketing Programs
HUNTER DOUGLAS BENEFIT GUIDES
Four eight-page inspirational guides provide tips for homeowners to help
them select window coverings that match their needs. Entitled Moving In:
Your New Home; Special Windows: Solutions for Unusual Shapes;
Energy Efficiency for Your Home; and Child Safety for Your Home, each
brochure features beautiful room setting photography and compelling
graphics.
These consumer publications can be displayed by Hunter Douglas dealers
in the Solutions Center, a library of educational consumer guides.
Designer: Penny Steyer
WWW.HUNTERDOUGLAS.COM
The redesigned and recently unveiled Hunter Douglas consumer Web site
www.hunterdouglas.com demonstrates the company’s quality from every
angle. It includes: Comprehensive information on the full line of Hunter,
Douglas window fashions, advice on latest trends in color and design,
innovative decorating ideas and monthly tips, an interactive Photo Gallery
showcasing Hunter Douglas products in varied rooms and styles, an
interactive Product Advisor that recommends products based on specific
needs, Dealer Locator, Online FAQs for self-service customer support,
and more…
Designer: Linda Bellitt
POWER TILT™ BATTERY-OPERATED REMOTE
CONTROL MOTORIZATION
PowerTilt™ motorized tilt system makes opening and closing blinds a
breeze. The system tilts blinds open or closed by means of a remote control – perfect for large windows, hard-to-reach places and the elderly and
physically challenged. PowerTilt operates up to three blinds individually
with one remote control from up to 25 feet away. The Infrared Receiver
Eye features an adjustable clip and can be hidden anywhere on or around
the headrail. And, an optional automatic timer can even be set to tilt the
blinds while homeowners are away. PowerTilt is available on Country
Woods wood blinds, Alternative Wood Blinds and Modern Precious
Metals.
Designer: Gary Ladue
MODERN PRECIOUS METALS™ MECHANDISING KIT
The Modern Precious Metals™ Sample Deck Display is an innovative merchandising tool designed to attract consumer’s attention. This attentiongrabbing, upscale display with a sleek, stylish design includes inspirational room photography and fits nicely on any countertop. In addition,
the piece keeps the updated sample selectors orderly and presents a
Good/Better/Best trade up. Other marketing materials included in the
package with the display and color selectors: an ad slick, sell sheet, dealer brochure, postcards, consumer brochures and a special coupon offer
sheet.
Designer: Tom Santer, Product Manager Window Coverings Division
MODERN PRECIOUS METALS™ ALUMINUM BLINDS
Modern Precious Metals are available in three different designs:
Lightlines®, Décor® and Celebrity® and three slat sizes: ½", 1" and 2".
There are 129 colors and a variety of textures making it the largest
selection on the market. Twenty-eight colors and two new finishes have
been added: Opalessence and Matte. Other textures and finishes available
include: Softweave®, Duotones, Hammereds, Metallics and Pearls.
Options include the de-Light™ feature, PowerTilt™ remote control motorization and the LiteRise® Touch System available on Décor® mini blinds.
Designers: Hunter Douglas Window Covering Division Product
Development
BATISTE FABRICS FOR DUETTE®
HONEYCOMB SHADES
Eight years in the making, the new Batiste fabrics available on Duette
honeycomb shades are made with a Hunter Douglas proprietary
Revotec™ technology and boast a natural, linen-like fabric finish with
the same strength, durability and pricing of non-woven fabric. Batiste
is available in two styles in the ¾" pleat size and a soft, muted palette:
Batiste Textured, with the understated elegance of woven raw silk
and linen; and Batiste Refined, which features the smoother look
of dressier linen.
Designers: Duette Product Development Team at Hunter Douglas
Window Fashions Division
DUETTE® HONEYCOMB SHADES
MERCHANDISING KIT
The much-anticipated new Duette sample book has arrived and is 23
percent lighter than the previous book and sports a double-stitched
luxurious leather-like designer cover. It is brimming with design ideas
and strategically organized to reflect the sales process as based on dealer
input: first, it showcases opacity options, then pleat sizes, honeycomb
construction and finally fabric color and selection. The kit also includes
new and expanded consumer brochures, an offer for a Batiste hand
sample, ad slicks and postcards.
ENHANCEMENTS TO DUETTE®
HONEYCOMB SHADES
Fall 2003 enhancements to the Duette product line include: New fabrics
and updated color palette: Batiste Textured fabrics with the look of
woven linen and the pricing of a non-woven; and Panache™ and Panache
Double™ showcasing a soft, swirling look with a smooth finish and
unmatched durability. PowerRise® battery powered remote control motorization with top-down feature. Newly designed cordlock system with a
sleek, updated headrail design. The EasyRise™ continuous cord loop
design for heavier shades now available on 3/8" and ½" fabrics.
Motorized EasyRise™ for 1 ¼" Majestic Fabrics.
CROSSROADSSM
The Hunter Douglas training program CrossroadsSM offers dealers a halfday workshop designed to show them window coverings from an entirely
new angle. Dealer attendees learn selling techniques and troubleshooting
on some of the toughest challenges: French doors, sliders, out-of-square
windows and more. Benefits: learn in a small-group setting, focus on one
area of expertise at a time (selling/technical), work with the products in
real, life-size windows, explore true-to-life selling scenarios. Over 1,180
dealers attended in 2003. Those who attended showed a 29% sales
increase compared to sales over the same time period in 2002.
Designers: Hunter Douglas Customer Educational Development Group
WINDOW FASHIONS INSTITUTESM
As a member of the Window Fashions InstituteSM, dealers start earning
credits towards the Hunter Douglas Product and Performance Degree
by attending sponsored training programs and perform testing online.
Dealers are eligible for their degree after completing the five levels of
performance: Bronze, Silver, Gold, Platinum and Platinum Plus. Dealers
receive one credit for every hour of training. A total of 66 credits/hours
of training are required for dealers to receive a degree. Established in
1998, there are now 3,910 dealer members.
UPDATES TO WINDOW FASHIONS GALLERY®
DISPLAY ENVIRONMENT
Several enhancements were made to the Window Fashions Gallery® instore display environment designed to help dealers better showcase,
describe and sell Hunter Douglas product: Specialty Shapes Panel shows
Hunter Douglas product solutions for specialty shaped windows.
Employee Desk/Workstation provides additional workspace and storage
for sample books. Small Island creates a workspace and additional space
for products/options. Update of workstation design includes an enhancing
backlighting for the end product panel and adds a second tier to the desk
to increase storage space for sample books.
Designer: Maureen Marrone, Director, Visual Merchandising
WINDOW FASHIONS GALLERY®
eMARKETING CAMPAIGN
This targeted eMarketing campaign, the first national Window Fashions
Gallery® advertising campaign, was designed to generate consumer leads
from the Internet for Gallery dealers. The program included a free video
for consumers who visited a Gallery dealer Web site. Ads were placed on
Superpages.com and on search engines. Dealers were also provided with
tools to create customized materials to promote the offer in local advertising. The campaign resulted in 30,000 hits during fourth quarter 2003.
Due to its success, the program was extended through February 29,
2004.
Designer: Jeff Janke, Director, Window Fashions Gallery Program
UPDATES TO WINDOW FASHIONS GALLERY®
DEALERS’ CONSUMER WEBSITES
The template for Window Fashions Gallery® dealers’ consumer Web sites
was completely redesigned in 2003. The new Web site template features
flash animation, sophisticated consumer-friendly music and images, as
well as a connection to the Hunter Douglas dealer locator. The Web site
includes Home Page, Our Products, Our Staff, Our Customers, Our
Promotions, Our Location, About Us and Contact US sections. Each dealer can customize his/her consumer site to give it a personal touch and
add specific store content, including current promotions and driving directions.
AT HOME COLLECTION™ FROM HUNTER DOUGLAS
The At Home Collection™ is Hunter Douglas made simple. Ideal for new
or small Hunter Douglas dealers as well as a useful tool for initial shopat-home visits, this collection includes seven of the company’s most popular products from the “good” and “better” lines in a fresh palette of colors with streamlined SKUs and options. Swatches of the entire offering
are showcased in one easy-to-use, lightweight book supported by product
photography, a features and benefits summary and a useful flip chart
with photos and bulleted points. Also included: price booklet, ad slick
and consumer brochures.
Designer: Carol Farr, Manager, Special Projects Corporate Marketing
HERITANCE® HARDWOOD SHUTTERS
TRAINING PROGRAMS
Extensive training at all levels for fabricators, dealers and installers supports newly launched Heritance® hardwood shutters, the first truly national branded shutter, and encourages them to take advantage of this $500
million-a-year industry at retail. With a “football playbook” theme, the
Fabricator Sales Professional Playbook and Sales Managers Coaches
Guide are essential resources to train sales managers on how to communicate the Heritance opportunity to dealers and installers. Playbook and
Coaches Guide themes include: Training Camp, Pre-Season, The Opening
Game, Offense and Defense and Making the Playoffs. Sales managers
have a chance to win a trip to the 2005 NFL ProBowl in Hawaii. The
Shutter Excellence Training Programs installation training strategy involves
three training levels – Apprentice Installer, Journeyman Level and Master
Installer. Each is designed to prepare dealers and installers for the product’s growing installations needs with a focus on market opportunity.
Product sampling is exclusively available to those who participate in product training sessions.
Stats: 2,044 dealers and 1,464 installers trained in 2003. 22 of the 25
full-line Hunter Douglas fabricators have used the playbook to train their
sales team.
Designer: Jim Klawiter, Business Unit Manager
NEW WINDOW FASHIONS GALLERY®
INTERNET COMMUNICATIONS
The Window Fashions Gallery® Internet Communication System,
hdwfg.com, has been redesigned in 2003. The new business-to-business
Web site was reorganized for easier navigation and improved business
opportunities for Gallery dealers. It offers: Information about exclusive
programs; customizable tools; press release templates and business
management spreadsheets; “What’s New” button for a list of recent
changes to the site; link to archived Gallery newsletters and the weekly
Kiplinger Letter; videos of training sessions and Gallery TV commercial.
“Search” function to find information and online catalog to purchase
Gallery logo apparel and advertising specialties. Business Manager
section offers; link to training modules; advertisement monitor to track
the pathway of every visitor to a dealer his/her site; ability to view and
update leads information – and even email eCoupons to prospects and
ability to create customized advertising.
SOLUTIONSSM
Hunter Douglas brings valuable industry information and classes to the
dealer with the newest educational program, SolutionsSM. In conjunction
with fabricator partners, Solutions offers classes on such diverse topics as
color & design, sales, marketing, new business-building technology and
Hunter Douglas products. Solutions programs are scheduled for this spring
in various locations throughout North America. Select sessions qualify for
Continuing Education Units for ASID, and attendees also earn credit for
the Window Fashions InstituteSM, a Hunter Douglas program that allows
customers to receive recognition for their educational efforts. In 2003, a
total of 3,919 dealers attended Solutions. Dealers who participated in
Solutions show a 30% increase in sales as opposed to an average sales
drop of 3% by those who do not participate.
“ETTESCLUSIVELY”™ HUNTER DOUGLAS
This program trained and incented dealers to sell more proprietary “Ette”
products – Duette®, Luminette®, Silhouette® and Vignette® window coverings. Centerpiece of the initiative, “The Best is Y’ette to Come” dealer
training seminars highlighting these products and their profit potential.
The participant kit included: Corvette giveaway registration form, product
coupons, explained product brochures, motorization video, ad slicks,
ad certificate. Requirements to become an Ettesclusively Hunter Douglas
Dealer Select were outlined. Over 12,000 dealers were trained, with those
trained realizing an average increase in Ette product sales of 13.2%.
Dealers who did not participate in Ettesclusive training saw a sales
decrease of 6.8%.
Designers: Ette brand teams at Hunter Douglas Window Fashion Division
SILHOUETTE® WITH ULTRA GLIDE®
The Silhouette® with UltraGlide® lifting system uses a single retractable
cord to raise and lower the shading as well as tilt the vanes. A proven winner on Duette shades, the Silhouette UltraGlide system allows for easy
one-hand operation with a few gentle pulls of the cord. The cord retracts
to a constant length, providing enhanced child safety and a clean look.
The elimination of the cord loop with UltraGlide means there is no need to
secure a cord tensioner to a wall or casement.
Designers: Silhouette® Product Development Team at Hunter Douglas
Window Fashion Division
ALOUETTE™ LIGHT LOUVERS
Alouette™ Light Louvers features 2 ¾" fabric louvers with an elliptical, cellular shape that soften and diffuse light. Louvers rotate 180 degrees in
either direction and raise and lower like a shade. With only two front support cords, they appear to float. An exclusive Pivotal Operating System™
allows the headrail and bottom rail – also elliptical in shape – to pivot with
the louvers and “disappear.” Three operating options: the cordless Bar-Tab
System which enhances child safety, Bar-Cord System and Cord-Cord
System.
Designers: Alouette® Product Development Team at Hunter Douglas
ALOUETTE™ LIGHT LOUVERS MERCHANDISING KIT
Alouette™ Light Louvers is supported by a comprehensive Merchandising Kit
that includes: stylish sample book, first-ever fully assembled working hand
sample, interactive CD with ad slick, sell sheet, postcards, photography and
more, consumer DVD reflecting the beauty and magic of the product, photo
book capturing dramatic photography, consumer brochures and postcards,
sell sheet, ready-to-use ad slicks and ad certificate, promotion with special
sales incentives and rewards, tote bag for in-home sales calls.
Designers: Alouette® Product Development Team at Hunter Douglas
“MAY WE HAVE THIS DANCE?” PROMOTION
Included in the merchandising kit, this step-by-step promotion offered
dealers financial incentives for training, displays and ordering – up to a
$1,000 value. This promotion also gave dealers what was essentially
“no-fault” insurance on ordering product – an industry first. They received
a “dance card” that allowed them ONE remake order of up to FOUR
Alouette Light Louvers for ANY reason at NO CHARGE. To date, this promotion has a higher rate of participation than previously experienced in
similar programs.
Designers: Alouette® Brand Team at Hunter Douglas
ENHANCEMENTS TO COUNTRY WOODS®
COLLECTION™ WOOD BLINDS
Product Category: Wood Blinds/Shadings
The most complete and innovative wood blind offering on the market,
this collection has unique new wood species, exclusive finishing methods,
a 1 3/8" slat size and more. The new TopShield™ finish – a clear coat on
every slat, valance and bottom rail – provides extra protection against
scuffs and scratches. Four lines include: Classics™, 2 5/8" Reflections®
with a new Weathered Collection in four windswept textures on the wood.
Select™ with new deep furniture finishes, finishes with aged characteristics for cottage style décor and Knotty Pine rustic looks. Genuine Woods®
including new Brazilian Cherry, Ash wood and expanded Oak finishes.
Also new: 4 ½" valances, 45 decorative tape options, upgraded operating
systems.
Designers: Wood Products Development Team
SHOP-AT-HOME SELLING SYSTEM FROM HUNTER
DOUGLAS
The new Shop-At-Home Selling System from Hunter Douglas is perfect for
the shop-at-home dealer to carry hand samples. The system is practical,
versatile, durable and easy to carry. There are two different bags available; a Regular-Line/Specialty Products in Bronze/Black has seven pockets and measures 23" wide and 52" long. The Wood Blinds Bag in
Silver/Black has five pockets and measures 23" wide and 52" long. Both
are made of a heavy-duty water-proof and UV-friendly “Tuffskin” fabric
and offer a clear window on the inside of the bag, a heavy-duty zipper, a
side gusset for easy access to product, sturdy handles and an adjustable,
removable shoulder strap for easy transport.
Designer: Maureen Marrone, Director, Visual Merchandising
KATHY IRELAND™ HOME BY ALTA®
MERCHANDISING
The new Kathy Ireland™ Home by Alta® collection includes Essentials,
Gallery and Young Attitudes offerings, with over 400 SKUs and the
number is expected to grow significantly in 2004. The current offering
includes a full selection of quality products: honeycomb shades, pleated
shades, roller shades, wood blinds, window shadings, woven woods,
aluminum blinds, faux wood cornices and shutter arches showcased in
streamlined sampling bearing Kathy Ireland’s image and the slogan “A
Whole Family of Window Solutions.” A tote bag, product brochures, sell
sheets, thank you letter from Kathy Ireland and 52 Ideas brochure are
included with sampling. Since the launch of the new brand, sales are up
over 30% and continue to grow.
Designers: Lynn Ranger, VP of Marketing; Ruth Hernandez, Retail
Marketing Manager; Melanie Paykos, Design and Brooks Branch from
Creative Branding Group
TRIO™ CONVERTIBLE SHADES SAMPLE KIT
Housed in a convenient carrying bag, the Trio™ Sample Kit includes a
sample book with inspiring photography and a unique molded case with
a fully working sample shade. The case has embedded magnets on the
bottom to secure the shade for transport. (The cord tensioner pulls forward for easy operation.) The side and back are clear so the installation
brackets can be seen. Magnetized for closure, the inside front cover has
feature/benefit information and the product colors so consumers can reference them while viewing the sample shade.
Designers: Trio™ Product Development Team at Hunter Douglas Window
Fashions Division
INNERSTYLE® UPDATE KIT FOR INNER® CUSTOMER
VERTICAL BLINDS FROM HUNTER DOUGLAS
The comprehensive Innerstyle® Update Kit helps dealers get a head start
in selling the latest Innerstyle custom vertical blinds and Eccenture™
valance with rebate coupons, a free dust cover valance on sales of any
new style, and a free upgrade to an Eccenture valance when a dust cover
valance is purchased. Promotional details are included in the kit along
with other valuable marketing materials – new product decks, update
stickers, a sell sheet and ad slick with a $100 ad certificate. The merchandising package includes a total of $415 in dealer savings.
Designers: Innerstyle® Product Development Team at Hunter Douglas
Window Décor Division
TRIO™ CONVERTIBLE SHADES: “THREE BEAUTIFUL
VIEWS ONE BEAUTIFUL SHADE”
This soft fabric window covering gives you three beautiful choices: clear
views, complete privacy and anything in between. The 1 1/8" individual
horizontal vanes open and close even when the shade is partially raised,
giving an option for light control never before available. The secret lies in
its cellular vane construction. A single operating cord both opens and
closes the vanes or raises and lowers the shade. Available in a palette of
colors in semi-opaque and room-darkening easy-to-clean fabrics.
Fashions Division
TRIO™ CONVERTIBLE SHADES: “THREE BEAUTIFUL
VIEWS ONE BEAUTIFUL SHADE”
This soft fabric window covering gives you three beautiful choices: clear
views, complete privacy and anything in between. The 1 1/8" individual
horizontal vanes open and close even when the shade is partially raised,
giving an option for light control never before available. The secret lies
in its cellular vane construction. A single operating cord both opens and
closes the vanes or raises and lowers the shade. Available in a palette
of colors in semi-opaque and room-darkening easy-to-clean fabrics.
Fashions Division
DESIGNER SCREEN SHADES SAMPLE BOOK
Promoting 93 breathtaking SKUs of residential screen fabrics, the
Designer Screen Shades sample book is a lightweight, convenient at
15" by 15" and showcases beautiful room scene photography, large 5"
swatches, a Style Comparison page and design hints for the homeowner.
Designers: Lisa Barker and Anna Mullen at Hunter Douglas Designer
Shades Division
DESIGN SCREEN SHADES
Product Category: Pleated and Roller Shades
An extension of the current Remembrance® window shade and Jubilance®
Roman shade offerings, this collection includes an impressive 93 SKUs of
screen fabrics in nine styles with a broad array of colors and weaves,
including stripes, which no one else offers in the U.S. Openness factors
range from minimal see-through 3% to sheer 10%. Fabrics are durable,
easy to maintain and provide excellent glare control. Operational
enhancements for window shades include a sleek new fabric-wrapped
Cassette System option. This is essentially a one-piece “headrail” with a
curved fascia/valance that eliminates light gaps and comes standard with
an improved, exclusive spring-assist EOS clutch system. EOS runs very
smoothly, reduces the lifting power on clutch shades by 50% and offers
precise control and less wear and tear on the clutch. Also now offered for
window shades, hardwire motorization.
Designers: Lisa Barker and Anna Mullen at Hunter Douglas Designer
Shades Division
HARDWIRE MOTORIZATION FOR
REMEMBRANCE® WINDOW SHADES
An addition to the current Remembrance® window shade line and the
window shade section of the new Designer Screen Shades offering, radiofrequency controlled hardwire motorization. Ideal for large or out-of-reach
shades, this allows for precision in raising and lowering shades and is
controlled by a wireless remote control or wireless stationary switch, both
available as either individual or group control. Housed inside the roller
tube, the motor is powered by a standard 110v electrical outlet, or in
new construction, may be directly hardwired. There is a choice of two
remotes, two switches and an electronic timer that raises and lowers
shades any time of the day or night. The motor is smooth and quiet with
a five-year warranty. Motorization is offered with a Cassette curved fascia/valance, reducing light gaps and concealing the fabric roll, motor and
brackets.
Designer: Bakul Patel, Hunter Douglas Designer, Shades Division
CASSETTE AND EOS CLUTCH SYSTEM FOR
REMEMBRANCE® WINDOW SHADES
Product Category: Pleated and Roller Shades
Operational enhancements for Remembrance® window shades include a
sleek new fabric-wrapped Cassette System option. This is essentially a
one-piece “headrail” with a curved fascia/valance that eliminates light
gaps and comes standard with an improved, exclusive spring-assist
EOS clutch system. EOS runs very smoothly, reduces the lifting power on
clutch shades by 50% and offers precise control and less wear and tear
on the clutch. The Cassette is also available in six colors, for those who
don’t want the fabric wrap.
Designer: Bakul Patel, Hunter Douglas Designer, Shades Division
2004 COUNTRY WOODS® COLLECTION™
SAMPLE KIT
The most complete, innovative wood blind offering, the Country Woods®
Collection™ is supported by a Sample Book with removable decks and
valance samples and 45 decorative tapes sampled on tape fingers. A
photo book features room settings with close ups. The Shop at Home
Case has padded compartments and Velcro closure, the same decks and
valance samples as the book and the addition of a decorative tape deck
with 8" swatches. Color Chip brochures, consumer brochures, ad slick
included in both.
Designers: Hunter Douglas Woods Product Development Team
KATHY IRELAND™ HOME BY ALTA®
In 2003 Alta Window Solutions Specialists announced a new partnership
with Kathy Ireland Worldwide to introduce the Kathy Ireland Home division, known as Kathy Ireland Home™ by Alta®. In an attempt to merge
Alta’s innovation in the window covering industry with the consumer trust
behind the Kathy Ireland Home brand, the product offering was upgraded
and sampling was redesigned to convey design sensibility and overall
quality throughout. As part of the Kathy Ireland Home brand, Alta
receives national consumer exposure through magazine and newspaper
articles as well as television appearances and is prominently featured on
www.kathyireland.com. Since the launch of the new brand, sales are up
over 30% and continue to grow.
Designers: Lynn Ranger, VP of Marketing; Ruth Hernandez, Retail
Marketing Manager; Melanie Paykos Design and Brooks Branch Creative
Branding Group
Susan Huckvale Arann
Jeff Kaplan
Leonard Mozer
Past President, ASID
American & International Designs Inc.,
The Executive Suites at the Gardens
Owner
innuWindow
Window Fashions Editor
LDB Interior Textiles
Jo-Anne Pier
William Presser
Retail Merchandising Editor
Home Magazine and
Metropolitan Home Magazine
Senior Buyer, of Blinds, Shades, Shutters
& Decorative Hardware
JC Penney

awards for display.qxd - Window Covering Manufacturers Association

Transcription

Similar documents

This Brochure Was Printed Using

Nien Made USA

100 Motor Parkway - Sabre Real Estate

IT`S YOUR PROGRAM! OUR GUARANTEE TO YOU: TruServ

Classic Caladiums

MagnaShade - MechoSystems

Room-Darkening Systems

Appendix A Biography

kwd infuses a san francisco home with aquatic colors