Nien Made USA

Transcription

Nien Made USA

Nien Made USA
SECTIONAL WINDOW SHADING —
AURELIA SHEER SERIES
Product Category: Alternative Shading Product
Experience a revelation in window coverings with Aurelia Sheer Series.
This innovative shading offers charming versatility with a look of sophistication. Our inspiring design combines the elegance and comfort of
traditional Roman shades with delicate sheer fabric to provide an
intelligent and graceful concept for light control. The brilliantly engineered
segments feature a complete clear view to sheer light diffusion and
sectional shading to total privacy. Imagine the endless possibilities for individual expression with Aurelia Shades.
Engineers/Designers: David Pon
Comfortex Window Fashions
SERENADETM TRANQUIL SHEER ROMAN SHADES
A new dimension in Serenade Roman Shades has arrived with the
Tranquil Sheers collection. The Tranquil Sheers Collection adds a touch of
whimsy in a sheer fabric with the operating benefits of window shade
technology. Tranquil Sheer Roman Shades diffuse light while maintaining
your view to the outside in a choice of teardrop or contemporary flat panel
designs. Available ib both neutrals and patterns, Tranquil Sheer Serenade
Roman Shades will add light and airiness to any room.
Engineers/Designers: Corina McRee, Tracy Rogalio
SERENADETM TRANQUIL SHEER ROLLER SHADES
Product Category: Pleated And Roller Shades
This beautiful new sheer fabric collection on a classic roller shade embodies the Serenade Tranquil Sheers Collection. Tranquil Sheer Roller shades
provide this classic line with a touch of elegant sheer whimsy. More than
just a beautiful sheer fabric, Tranquil Sheer Serenade Roller Shades are
available with stylish headrails and motorization options. See roller shades
in a whole new light.
Engineers/Designers: Corina McRee, Tracy Rogalio
Finecraft Custom Shutter Ltd.
MIKADOTM
Product Category: Shutters
Mikado™ delivers a patent-pending new style concept — a shutter system
with a unique and innovative decoratively styled louver. The traditional
louver is either in a solid paint or stain finish, which would essentially be
the same from one supplier to another. Mikado™Where Craft Meets
Couture creates cross merchandising with a decoratively styled louver feature that combines a traditional shutter slat and a double-sided fabric
insert. Mikado™ offers beauty, warmth, innovative style and coordinating
shutter shade options that will enhance any decor.
Engineers/Designers: Jack Cogen
Flexo Solutions
SYMMETRYTM
Product Category: Cellular Shades
Symmetry™ features fabric-wrapped top and bottom rails for a perfect
color match to the shade fabric. The result? An uninterrupted flow of softness and color. There’s no distracting light gap at top of headrail, either.
Symmetry offers exterior beauty as well — white rails, white fabric and no
unsightly brackets. Symmetry features a single bracket rail with pre-drilled
holes for fast, error-free installation. No need to measure for bracket alignment, spacing or centering. Symmetry accommodates all popular fabric
shade products.
Designers/Producers: Ren Judkins
Hunter Douglas Inc.
CROSSWINDSTM WOOD VERTICAL BLINDS
Product Category: Verticals
Crosswinds™ wood vertical blinds, the perfect companion to the everpopular Country Woods® horizontal wood blinds, feature 3 ½-inch
100-percent basswood vertical vanes with finger-jointed construction for
strength and durability as well as beautiful wood grain patterns with a
consistent color and appearance achieved through a multi-step finishing
process. Each Crosswinds purchase comes with the elegant 4 ½"
Crestover™ valance that coordinates with the Country Woods
Grandover™ valance. And, with Crosswinds wood vertical blinds, each
vane color has its own color-coordination system for headrail, cord,
tensioner, chain and tassels.
There are 10 fashionable color choices – four paints and six stains –
offered that also coordinate with the Country Woods® Classics™ line of
horizontal wood blinds. Standard on Country Woods wood blinds, the
exclusive TopShield™ finish, a clear top coat that is applied to every vane
and valance and helps protect against everyday wear, is also standard on
Crosswinds wood vertical blinds.
Demand for this product has outperformed the company’s projections
by three-fold.
Designers/Producers: Product Development Team at Hunter Douglas
Hunter Douglas Inc.
TRUGRAINTM FINISH FROM THE EVERWOOD®
COLLECTION
Product Category: Wood Blinds/Shadings
The TruGrain™ finish from the EverWood® Collection by Hunter Douglas
offers the most realistic stain finish available in alternative wood blinds.
Nine original finishes, such as English Walnut, Brandywine and Classic
Mahogany, offer the same depth of color and richness found in real wood.
All finishes are available in the classic 2-inch EverWood line. Six are
available in the 2 1/2-inch EverWood X-tra line. In addition, all products
featuring the TruGrain finish come with coordinating valances and bottom
rails.
As with all the blinds in the EverWood Collection, all products with the
new TruGrain finish are backed by an industry-exclusive Satisfaction
Guarantee, which guarantees that the products will not fade, yellow,
warp or bow or they will be replaced, no questions asked.
Designers/Producers: Hunter Douglas Horizontal Blinds Division
Levolor-Kirsh Window Fashions
MIX & MATCHTM
Product Category: Drapery Hardware
Mix & Match™
A new program with a vibrant future, Mix & Match hardware encourages
self-expression. Contemporary lines merge with eclectic alternative media
and result in something exciting and new. Lush materials include leather,
metal, glass, wood, and mother of pearl. The unique patent-pending collar
design allows for an abundance of style combinations as an innovative
solution making it easy to combine new finials with other Kirsch 1 3/8”
portfolios (Wood Trends and Studio Coordinates, for instance).
Engineers/Designers: Ashley Cordell, Ryan Bishop, Seth Cross
Royal Window Coverings
BELLAGIOTM CELLWOODTM
Product Category: Horizontal Blinds
Royal Window Coverings patent-pending Bellagio™ CellWood™ collection
gives traditional 2" foam slates a makeover. Five distinct styles are
available in an assortment of colors. These highly engineered slats are
moisture resistant and offer consumers additional insulation for every season. White or ivory to the street allows consumers to personalize any room
in style. These patent-pending slats are offered through The Coordinates
program and can be continued with matching 3.5" vinyl verticals.
Designers/Producers: Edwin Morales, Eduin D’Artois
Somfy Systems, Inc.
NEW TELIS COLLECTION
Product Category: Motorization
The New Telis Collection brightens the future of Radio Technology Somfy®
(RTS). Discover convenient and reliable control of interior window coverings. Choose from four unique Radio Technology Somfy® (RTS) transmitters that feature a new streamlined shape and rubber edging for increased
durability. Shaped to attract new consumers, the new design of Somfy
remote controls and hand-held automation systems emphasize perceived
quality and boast fresh colors to match any décor.
Designers/Producers: Oliver Povlet
Finecraft Custom Shutter Ltd.
ENDORATTITM
Product Category: Specialty Applications
Endoratti™ delivers a New Technical Innovation for wood products, in
particular Cornice Valances — ornamental designer carvings that are
embedded directly into the wood, coupled with a unique and innovative
finishing element. The Endoratti™ carvings are just that, they are not
pieces of molding that are glued, stapled or nailed onto the wood; they are
carved right into the wood. The traditional window treatment valance
lacks either any ornamental design or customization. Endoratti™ creates
an ornamental feature that promotes new technical innovativeness
through ornamental design and beautiful cornice valances.
Engineers/Designers: Jack Cogen
Hunter Douglas Inc.
DUETTE® WITH TRURISETM
Duette® with TruRise™ is a new single-cord lifting system. As the shade is
raised, the cord length never extends beyond 42", no matter how large the
shade. TruRise prevents cords from pooling on the floor for enhanced aesthetics and child and pet safety. It raises and lowers shades surprisingly
fast and effortlessly. To raise, simply pull straight down on the sleek new
tassel or lower by lifting the tassel straight up. The easy-to-use ergonomically designed tassel complements any décor. TruRise is an entry-level
price lifting system for 1 ¼" pleat fabrics, ideal for larger windows. It
comes in widths up to 120" and heights up to 84".
Designers/Producers: Duette® Product Development Team at Hunter
Douglas Window Fashions Divisions
Hunter Douglas Inc.
PALM BEACHTM OPERABLE HORIZONTAL ARCHES
AND SPECIALTY SHAPES
Palm Beach™ polysatin shutters now boast fully operable horizontal arches
and specialty shapes.
These operable specialties are unique in the marketplace because by
moving the tilt bar you open and close all the louvers. In other systems, you
have to position each individual louver separately. The many custom
shapes include perfect arches, imperfect arches, extended arches, quarter
circles, circles, angles, hexagons and octagons. The tilt bar is located in the
front as standard, although rear tilt is available as an option.
These arches and specialty shapes cover spans of up to 96 inches in
width and 72 inches in height. The innovative horizontal louvers control the
light with one touch of the tilt bar and are available in a choice of neutral
colors to fit any décor and they offer a perfect solution for these hard-tocover window shapes.
Designers/Producers: Palm Beach Product Development Team
Somfy Systems, Inc.
CT32-RT CORD TAKE UP MOTOR
A new addition to the Somfy battery powered motor range, the CT32-RT
motor is uniquely designed to automate pleated and cellular shades.
Featuring built-in Radio Technology Somfy® (RTS) the CT32-RT eliminates
the need for unsightly receivers, making installations clean and effortless.
At the simple press of a button, a Telis transmitter, Decora wireless wall
switch or Chronis programmable timer will raise and lower the shade or
adjust to a user-defined favorite position.
Designers/Producers: Rich Scharf
SHEER IMAGE ROLLER SHADES
Product Category: Pleated And Roller Shades
The Sheer Image Roller Shade by Comfortex delivers the elegance of sheer
horizontal shadings with the “magic” of new roller shade technology. This
patented product features dual panel sheers that can be manipulated open
and closed. The sheer panels then can be raised “out of sight” into an elegant fabric-wrapped head rail system. Sheer Image fabric panels come in
two different sizes: subtle 1½” and bold 3” vane sizes each maintaining a
soft view to the outside with semi-sheer privacy. The fabric panels of a
Sheer Image Roller Shade are grouped together to prevent light leakage.
Engineers/Designers: John Corey, Richard Watkins
ETERNITYTM PERFORMANCE DRAPERY SHEERS
Product Category: Verticals
Comfortex’s patent-pending Eternity Performance Sheers combine soft
folds and curves of drapery fabrics with the ease and performance of vertical blinds. Eternity’s outward billowing uniquely patterned sheers are
paired with the soft light filtering function of a vertical blind. The addition
of a PVC vane offers privacy and room darkening capabilities. Eternity
Performance Sheers are functional and fashionable — Eternity sheers and
vanes can be removed, washed and easily replaced. Eternity™
Performance Drapery Sheers are available in 65 fabrics, ranging from light
to dark in color and in many patterned weaves. The tailored valance
upgrade or a real hardwood fascia adds a unique finishing touch, while
discreetly concealing the operating system.
Engineers/Designers: Vinny Grosso, Jay Vandervoort
Nien Made USA
AURELIA SHEER SERIES
Experience a revelation in window coverings with Aurelia Sheer Series. This
innovative shading offers charming versatility with a look of sophistication.
Our inspiring design combines the elegance and comfort of traditional
Roman shades with delicate sheer fabric to provide an intelligent and
graceful concept for light control. The brilliantly engineered segments feature a complete clear view to sheer light diffusion and sectional shading to
total privacy. Imagine the endless possibilities for individual expression with
Aurelia Shades.
Engineers/Designers: David Pon
Nien Made USA
TUSCANA ROLL-UP SERIES
Create the perfect ambience for your room with the distinctive fashion and
opulent feel of the Tuscana Sectional Series. Functional essence meets aestheticism through the fusion of the classic beauty of traditional Roman
shades and a unique light filtration style. Achieve total illumination, absolute
privacy, or sectional radiance through the simple curve of the fabric.
Experience the true meaning of refined relaxation with Tuscana Shades.
Engineers/Designers: David Pon, D.R. Chen, Robert Wen
Somfy Systems, Inc.
ST RANGE
Today, the serenity of interior spaces is brightened up with a revolutionary
motor range. A new solution, designed by Somfy is putting roller shades,
roman shades and wood blinds into motion with ultra-quiet precision. The
new quiet motor range features simplified plug-in wiring and built-in Radio
Technology Somfy® (RTS). Choose from a Telis hand-held transmitter,
Decora wireless wall switch and Chronis programmable timer to control
window coverings with simplicity and ease.
Designers/Producers: Chris Schroeder
PANELTRAC® AND CUSTOM ROLLER SHADE
Product Category: Merchandising
Kirsch introduced their new PanelTracRand Custom Roller Shade programs
in Fall 2005 in an innovative new sampling vehicle designed to educate
and inspire consumers and designers. This dual-product book uses photographic collage elements along with mixed texture and color swatches to
connect with the products’ core consumers. The construction also allows
for easy updates as fashion trends change. The PanelTrac and Roller
Shade book has raised the bar in blinds and shades sampling.
Engineers/Designers: Miranda Allen, Bill Bennett
Hunter Douglas Inc.
HUNTER DOUGLAS SHOWCASE DISPLAY SYSTEM
To support the new Showcase Priority DealerSM program, a separate and
distinct display system was developed by Hunter Douglas to differentiate
this level of dealer from other Hunter Douglas dealers. The new maple-finished Showcase display system is flexible and can be configured in many
different ways. It includes 30" and 48" wide modules, as well as a bookcase, corner module and a 30" back-to-back unit. All modules include
backlighting and four-color room scene photography. The Showcase
display system is 91" high and each unit is clearly identified with the
Hunter Douglas logo.
Currently there are 500 dealers enrolled in the Showcase Priority Dealer
program, with 1,200 slated by the end of 2006.
Engineers/Designers: Maureen Marrone
2005-2006 “ENERGY SMART” ENERGY SAVING
CONSUMER EDUCATION CAMPAIGN
With the rising energy costs worldwide; Comfortex was determined to help our
dealers demonstrate to the consumer the energy saving benefits of window coverings. Therefore, Comfortex Window Fashions launched the 2005-2006 Energy
Smart consumer education campaign.
The Saving Energy Never Looked So Good report was the featured piece of the
current campaign. The report highlights projected consumer savings per window
when covered with Comfortex Energy Smart Cellular Shades. The results were
cumulative over ten years and were listed by major U.S. cities.
Other campaign materials included:
• Showroom Signage and Posters
• The Energy Smart Guide for Saving Money with Energy Efficient Window
Fashions
• Save Energy! Buy Comfortex Cellular Shades bumper stickers
• Press releases
• Ad slicks and radio scripts
• A cellular product information flyer and brochure
The initiative coincided with the start of the winter heating season.
This campaign has aided Comfortex’s cellular shade sales 17% in the fourth
quarter of 2005.
Engineers/Designers: Shanley Alber, Denise Densmore, Allison Faul,
John Fitzgerald, Lori Jurcsak
Hunter Douglas Inc.
LIGHT CAN CHANGE EVERYTHINGTM
INTEGRATED CONSUMER MARKETING CAMPAIGN
The Hunter Douglas consumer marketing campaign carries a single-minded and provocative message, “Light
Can Change Everything” that creates an emotional connection with consumers and positions light as a
dynamic design element that can affect the mood of a room. Components of this comprehensive and fully
integrated program include:
1. Consumer advertising campaign with three print executions appearing in popular shelter and women’s
lifestyle publications
2. A variety of advertorial-style stories running in select consumer magazines, including Architectural Digest,
Essence, Traditional Home, Gourmet and others
3. Two 30-second TV commercials airing on top-rated networks such as HGTV, A&E, The Food Network,
Discovery and Discovery Home and Lifetime
4. Internet banner ads appearing on top-ranked Web sites such as hgtv.com, bhg.com, yahoo.com and more
5. The “Light Can Change Everything” 20-page consumer brochure illustrating the full collection of Hunter
Douglas products
6. Public Relations initiatives, including customized press materials and event sponsorships
7. The Hunter Douglas “Light Up Your Sales” dealer kit with POS and promotional merchandising materials
8. Detailed explanation of campaign components and benefits posted at dealers.hunterdouglas.com, the
Hunter Douglas dealer Web site
Designers/Producers: Tom Mathews, VP Corporate Marketing, Donna Lobosco, Director Brand
Communications
Hunter Douglas Inc.
APPLAUSE® PURESSENCETM FABRIC
Hunter Douglas has introduced another exclusive product — the first honeycomb shade made with real cotton. Puressence™ fabric is offered in
Applause® honeycomb shades, targeted to the casual decorating style of
young families. Puressence offers a woven-like appearance with nonwoven durability. It is also easy-to-clean and fade-resistant. Puressence
comes in three neutral-toned colors in the ¾" pleat size (semi-opaque).
Market testing has shown this fabric has strong appeal for the target audience of young families.
Designers/Producers: Applause® PuressenceTM Fabrics
Hunter Douglas Inc.
DESIGNTEX SHADES AND SCREENS COLLECTION
Designtex’s Shades and Screens is a new collection of decorative textiles
that combines a rich color palette and modern styling. Available in three
widths and seven patterns, the Shades and Screen collection can be specified for their solar properties on windows or for interior applications such
as privacy screens and interior space dividers. The fabric is knitted, not
woven, for dimensional stability. As an added benefit, PVC-free options are
available.
Hunter Douglas Inc.
PROVENANCE® “CLASSIC” STYLE WOVEN
WOODS SHADE
The new Provenance® “Classic” style woven woods shade follows classic
Roman design by feeding off the face of the headrail rather than having a
valance. A unique oval grommet allows easy cord operation from the front
of the shade. Individual color-coordinated safety tassels protect children
and pets. Motorization is also available. The “Classic” style is offered in all
65 Provenance SKUs of bamboo, wood, grasses and reeds with flat fabric
opacity options. There are also 34 different edge banding choices.
Designers/Producers: Engineer – Bakul Patel, Hunter Douglas Designer
Shades
Paris Texas Hardware
VILLIERS COLLECTION
Product Category: Drapery Hardware
Paris Texas Hardware introduces a new collection of decorative drapery
hardware for 2006 ~ Villiers. A fresh combination of classic design
elements and style abound in this new resin, metal and wood collection
from Paris Texas Hardware. Villiers is a collective reflection of charming
accents found amidst the architecture of European villages. Crafted to the
highest standards, the Villiers collection features four exceptional finishes:
Bronze d’Ore, Chestnut, Noir, and Rosewood. Smart. Purposeful.
Dramatic. Window hardware that makes an enduring statement of style.
Designers/Producers: Designer, Jessica Hawkins and
Creative Director, Kerri Green
Poly Design Shutters by AVBCO
THE NEW AMBERWOOD STAINED SHUTTER
The AmberWood Shutter is PolyDesign’s new line of stained synthetic shutters. Available in 6 colors AmberWood’s synthetic material is stained with
similar stains as used with wood shutters, resulting in a revolutionary new
product. The AmberWood shutter provides the actual look of wood with no
warping or peeling. The AmberWood shutter is the first of its kind on the
market today!
Designers/Producers: Larry Gardner
Hunter Douglas Inc.
VIGNETTE® WITH POWERRISE®
Combining the timeless beauty of a Roman shade with the practical functionality of a totally modern window covering, Vignette® window shadings
now come with the easy, affordable PowerRise® battery powered, remote
control option. Offered in all fabrics, colors and fold sizes, Vignette® with
PowerRise® is the perfect solution for hard-to-reach windows or anywhere
added convenience is desired. The cordless design also helps eliminate
potential child and pet safety hazards.
PowerRise is available with a built-in battery wand or satellite battery
pack. An optional AC transformer eliminates the need for batteries and
can power up to three shadings from one transformer, a feature unique to
Vignette with PowerRise.
Designers/Producers: Vignette® Product Development Team at Hunter
Douglas
Nien Made USA
TUSCANA ROLL-UP SERIES
Create the perfect ambience for your room with the distinctive fashion and
opulent feel of the Tuscana Sectional Series. Functional essence meets
aestheticism through the fusion of the classic beauty of traditional Roman
shades and a unique light filtration style. Achieve total illumination, absolute
privacy, or sectional radiance through the simple curve of the fabric.
Experience the true meaning of refined relaxation with Tuscana Shades.
Engineers/Designers: David Pon, D.R. Chen, Robert Wen
COMFORTEX BLINDCRAFTER ADVERTISING ON
WHEELS PROGRAM
With the explosion of shop-at-home sales, Comfortex has enabled
BlindCrafter dealers to capitalize on opportunity to turn their vehicle into a
company billboard and traveling showroom. Comfortex launched the
national Comfortex BlindCrafter Advertising on Wheels Program to help its
BlindCrafter dealer network get the brand message out and increase sales.
The BlindCrafter Advertising on Wheels Program has yielded a high
response rate at the lowest possible CPM. With more and more time spent
traveling in cars, exposure to vehicle advertising is at its highest
awareness ever. Viewers of cars with fleet graphics have stated they developed a positive impression of the advertiser and were more impacted by
the cars than by a billboard. BlindCrafters can customize the package to
cover any vehicle make or model. A combination of bold words and
elegant graphics make this vehicle wrap stand out in the crowd and get a
positive message to an audience.
Engineers/Designers: Shanley Alber, Allison Faul, John Fitzgerald,
Corina McRee
Hunter Douglas Inc.
2005 HUNTER DOUGLAS HOLIDAY SALES EVENT
Just in time for the holidays, Hunter Douglas offered special rebate
savings to consumers from October 1 to December 15, 2005 to drive
incremental sales on a selection of its most popular and profitable
products. The program included dealer-customizable magazine and
newspaper print ads, postcards, radio and TV commercials as well as
Internet banner ads and consumer Web site support. It also provided an
advertising certificate, a poster and hang tags to support participating
Hunter Douglas dealers.
Engineers/Designers: Jean Redrosian, Manager Marketing Program and
Norm Malone Director Marketing Program
Hunter Douglas Inc.
HERITANCE® HARDWOOD SHUTTERS JOURNEYMAN
INSTALLATION TRAINING PROGRAM
This program has the most qualified instructors — the shutter professionals who teach the Journeyman course have over 80 years of experience
working with shutters. Limited to 12 attendees per session, participants
receive eight hours of hands-on installation training on $5,000 worth of
shutter products in one day. Special installation tools are provided for use
by the participants. The training provides a true-to-life installation experience including how to work through the most challenging shutter installations. Not only do participants learn shutter installation, they also learn
how to repair shutters. The program debuted in March 2004, and since
then, 450 installers have been trained in a total of 39 sessions across
the country.
Designers/Producers: Hunter Douglas Custom Shutter Division
BLINDCRAFTER CONSUMER FINANCING AND
CREDIT CARD PROGRAM
The BlindCrafter private label credit program increased our dealer
business by enabling consumers to buy up to what they want or need,
aiding in closing and developing repeat sales. To assist the BlindCrafter
dealer network in growing their sales, Comfortex launched BlindCrafter
Credit Card program along with a 12-month free financing promotion run
through GE Consumer Finance. To promote this financing option to
customers, Comfortex provided each BlindCrafter with a full complement
of advertising materials, including: Poster, showroom signage, newspaper
insert, flyer, direct mail card, ad slicks and logos. The average sale
processed through the BlindCrafter Credit card is $1,898, while the
average sale processed on a regular Visa or MasterCard during the same
time period was only $415.
Engineers/Designers: Shanley Alber, Laura Baker, John Fitzgerald,
Corina McRee
OVERTONES INSULATING ROMAN SHADES
Overtones Insulating Roman Shades combines the insulating properties of
double honeycomb cellular fabric with beautiful, soft roman shade fabrics.
Overtones’ patent-pending product has a number of major selling features
such as cascading fabric panels, no exposed cords, white to the exterior
and superior insulation. Homeowners enjoy superior insulation with a cellular shade to the exterior while the room side focuses on the drama of
beautiful roman fabric. The fabric collection features intriguing textures
and patterns and ranges from faux suede to elegant silks in the most upto-date colors.
Engineers/Designers: John Corey, Corina McRee, Tracy Rogalio,
Richard Watkins
SHANGRI-LA® ULTRA SLEEK HARDWARE SYSTEM
The patent pending Shangri-La® Ultra Sleek Hardware System combines
elegance and functionality into the smallest, sleekest integrated head rail
system in the industry. The Shangri-La Ultra Sleek System can be utilized
for roller shades and horizontal shading products. Consumers will love
how Ultra Sleek Hardware’s modern, unobtrusive look enhances their view
rather than detracting from it. A fabric insert strip completes the head rail
with a soft, tailored look.
Ultra Sleek Hardware System accommodates both 2" and 3" sheer vane
fabrics and roller shade fabrics. The system’s reduced size accommodates
75% of the most popular length windows. Since only one sku is required
to fabricate shades with the Ultra Sleek Hardware System, less warehouse
space is needed.
Engineers/Designers: Donald Nicoll, Richard Watkins
“WINDOWS TO PARADISE”
Comfortex recently concluded (December 15, 2005) an impactful nationwide promotional campaign which drove thousands of potential
customers into Comfortex BlindCrafter Dealers and the to
BlindCrafter.com Web site. One national contestant won a 4 day/3 night
trip to the Atlantis Resort, Paradise Island Bahamas with this
BlindCrafter Exclusive Advertising and Promotional program. Designed to
create market differentiation and raise awareness of the Comfortex
BlindCrafter Brand nationally, BlindCrafter dealers were provided with a
complement of marketing materials to use. These included a ballot box
with entry forms, poster, outdoor banner, showroom ceiling mobile,
counter mat card, consumer brochure, sales rep buttons, shade
wobblers, ad slicks, flyers, door hangers, mail cards and radio and television commercials. In addition, store personnel were provided with a comprehensive “Success Guide” detailing the step-by-step implementation of
the promotion. Dealers who participated in the promotion were also eligible to win a trip also to the Atlantis Resort.
Corporately funded national shelter magazine advertising and Web
advertising supported the promotion.
Engineers/Designers: Shanley Alber, Laura Baker, Denise Densmore,
Allison Faul, John Fitzgerald, Lori Jurcsak, Corina McRee
Hunter Douglas Inc.
2005 APPLAUSE® HONEYCOMB SHADES SAMPLE
BOOK AND KIT
Targeted to the casual decorating style of young families, the 2005 Applause®
Sample Book and Kit captures the essence of family life. The book resembles
a family scrapbook with visuals showing Applause shades in home settings
and is themed “Life Happens Here.” Its easy-to-use format includes a fivestep shade selection guide, ordering note pad, removable fabric decks, and a
directory section explaining operating systems, design options, care and
cleaning, and warranty information.
Included with each book is a customer profile brochure, product benefit
brochures, consumer brochures and a gift certificate for a free “Retail” or
“Shop-at-Home” Dealer Kit.
Designers/Producers: Applause® Product Development Team
Hunter Douglas Inc.
2005 DUETTE® HONEYCOMB SHADES PRODUCT
UPDATE KIT
New fabrics and lifting systems for Duette® honeycomb shades are captured in an eye-catching 2005 Duette® Product Update Kit distributed to
over 15,000 dealers. Contents include: two update pages to the Duette®
Sample Book featuring stunning photography of the new 1 ¼-inch fabrics along with sample fabric decks. The update has the same sophisticated and professional presentation as the current sample book. Also
included: an updated hardware color guide for placement in the sample
book; line extension sell sheet; 25 consumer brochures; 10 product line
summary guides.
Designers/Producers: Duette® Team at Hunter Douglas
Hunter Douglas Inc.
2005 DUETTE® DEALER DIRECT MAILER CAMPAIGN
In support of the 20th anniversary of Duette® honeycomb shades and to
reinforce the brand’s leadership position, Hunter Douglas executed three
direct mailers targeted to Gallery® and Priority dealers. All mailers contained reply cards that dealers could return to claim special gifts. The
campaign was highly successful and had a 40-percent return rate. The
first mailer in February emphasized the TruePleat™ design and offered a
leather business card holder as a gift. The second mailer in the summer
challenged dealers to put Duette shades to a cleaning test. The gift here,
an umbrella, carried through the water-friendly theme. The third in the
fall emphasized the rich, refined Duette fabric offering with a journal as
a gift.
Designers/Producers: Duette® Product Development Team at Hunter
Douglas
Hunter Douglas Inc.
2005 DUETTE® DEALER DIRECT MAILER CAMPAIGN
In support of the 20th anniversary of Duette® honeycomb shades and to
reinforce the brand’s leadership position, Hunter Douglas executed three
direct mailers targeted to Gallery® and Priority dealers. All mailers
contained reply cards that dealers could return to claim special gifts. The
campaign was highly successful and had a 40 percent return rate.
• The first mailer in February emphasized the TruePleat™ design and
offered a leather business card holder as a gift.
• The second mailer in the summer challenged dealers to put Duette
shades to a cleaning test. The gift here, an umbrella, carried through
the water-friendly theme.
• The third in the fall emphasized the rich, refined Duette fabric offering
with a journal as a gift.
Designers/Producers: Applause® Product Development Team
Hunter Douglas Inc.
2005 SILHOUETTE® SAMPLE BOOK MASTER KIT
The new 2005 Silhouette® Sample Book Master Kit is a new smaller and
lighter sample book with a sophisticated, upscale design that encourages
dealers to show the beauty of Silhouette shadings to their customers at
the window.
Highlights include a 39-page photo book with room settings, featuresand-benefits close ups and a before-and-after photo illustrating the
transformational beauty of Silhouette® shadings. The book is organized
by three easy steps that consumers take when they shop — first, the
two-inch and three-inch vane comparison; second, fabric style comparison card followed by full-size working swatches of the fabric styles;
third, lifting systems and application options. Tabs divide the different
fabric styles and include quick reference specs. A hardware color guide
is also included; and a Counterparts® card with a large removable
Luminette® swatch show how to present Silhouette and Luminette as
complementary applications.
Also included: hand sample BRC, “How To” guide, sell sheet, Silhouette
Explained brochure, merchandise/collateral order form, calendar and
advertising coupon.
Hunter Douglas Inc.
2005 SILHOUETTE® WINDOW SHADINGS
COLLECTION
The 2005 Silhouette® Window Shadings Collection includes three new fabrics — The Matisse Collection™ of colored sheers, Lumiere™ and Bon
Jour™. Also new, the Palette™ fabric-covered headrail, refreshed color offerings reflecting 2005/2006 color trends for a total of 162 SKUs, a new
arch/angle attachment method that dramatically reduces installation time,
and an increased specialty shapes offering, including trapezoids, hexagons
and octagons. The Matisse Collection™ is the first-ever fabric with colored
sheer facings as well as colored vanes that dramatically enhance the décor
of a room with a cascade of rich color. It is available in both the two- and
three-inch vane sizes in six bold colors. The new Palette fabric-covered
headrail is standard on The Matisse Collection. The Lumiere fabric features
a chiffon-textured fabric vane with a semi-sheer opacity that expands opacity options for Silhouette shadings, previously only available in translucent
and light-dimming fabric vanes. The Bon Jour fabric offers a horizontal
linen-textured vane for a less formal, yet elegant look at the window. The
new fabric-covered headrail option covers the headrail completely in the
same color and fabric as the shadings vanes for a soft, integrated and custom look. It is available on all Silhouette shadings, excluding the TopDown/Bottom-Up TiltAnywhere™ application.
Hunter Douglas Inc.
ADVANTAGESM: AN INTERACTIVE WORKSHOP
AdvantageSM is a valuable half-day interactive workshop for dealers and
designers offered in approximately 28 markets a year around the country,
with 75 maximum attendees per program. Audience interaction drives
the event, with attendees deciding which products or business issues
they want to focus on. Wireless response keypads allow attendees to
jump in and get involved in sessions, whether they’re answering a question or voting for topics they want covered. Hands-on opportunities offer
insider tips to measuring, troubleshooting and incorporating best
practices for a competitive advantage. To date, 1,500 attendees have
been trained. Hunter Douglas dealers who participate in training see
average sales increases of 20%.
Designers/Producers: Hunter Douglas Customer Education &
Development Group
Hunter Douglas Inc.
BUILD AN AD + PRINT ON DEMAND TOOL
Launched for dealers last May on www.dealers.hunterdouglas.com, this
tool allows Hunter Douglas dealers to create and customize their own ads
(and postcards in connection with the Holiday campaign) for placement
in their local publications. Results from May through December ’05 are
very positive with final, approved artwork for almost 700 templates
downloaded.
Designers/Producers: Market Technology Team at Hunter Douglas
Hunter Douglas Inc.
CERTIFIED PROFESSIONAL INSTALLERSM
The Hunter Douglas Professional Installer ProgramSM launched E-Learning, a new enhancement to its successful Certified Professional InstallerSM Program. Installers who have completed the three-day certification
program can now review and update the training they received by going online. E-Learning modules use the
same presentation visuals utilized in the certification training, so the format is familiar to them.
In the hands-on training, there is an overwhelming amount of material presented, so few installers can
remember it all. E-Learning allows the installers to quickly review product-specific material on demand,
prior to attempting a difficult installation, adjustment or repair. The modules are narrated and contain animation that displays the specific sequence of each procedure.
Most products covered in E-Learning are divided into three modules: Specifications and Measuring,
Installation, and Adjustments and Repairs. Complex products have additional modules. There are currently
thirty-four modules covering eight Hunter Douglas product categories, plus a short introduction module
demonstrating how to navigate through a module.
The average module length is under eight minutes. The installer has the option of viewing the text of the
narration so they can read along and/or print it for future use. They can review the entire module in an automatic linear presentation or go directly to specific slides by selecting a slide title, a thumbnail of the slide or
by entering in a keyword they want to search for.
The Hunter Douglas products presented at the certification training have changed over the three years the
program has been in existence. The E-Learning modules cover all of the products presented, so installers
can train on products that were not presented at their training program. The new online learning initiative
provides them with an ongoing benefit, as new E-Learning modules are being added every year.
Engineers/Designers: Hunter Douglas Customer Education and Development
Hunter Douglas Inc.
CHOICES PROGRAM FOR DESIGNER
SCREEN SHADES
Product Category: Alternative Shading Products
Designer Screen Shades, an inspiring collection of residential screen
fabrics available as both Jubilance® Roman shades and Remembrance®
window shades, are now even more custom. A new “Choices” program
allows consumers to choose complementary fabrics in any style or color
for the cassette or valance and/or the bottom rod.
Designers/Producers: Hunter Douglas Designer Shades
Hunter Douglas Inc.
CORDLESS OPERABLE SIDELIGHT FOR DUETTE®
AND APPLAUSE® HONEYCOMB SHADES
The new Cordless Operable Sidelight is an ideal solution for hard-to-cover
narrow window openings. This unique product is available in Duette® and
Applause® 3/8-inch and 3/4-inch pleats along with 4 opacities and double
and triple honeycomb fabrics. The cordless operation prevents cords from
pooling on the floor or jamming in the door and enhances child and pet
safety. It is available in the standard bottom-up operation or with the TopDown and Top-Down/Bottom-Up design options.
Designers/Producers: Honeycomb Team at Hunter Douglas
Hunter Douglas Inc.
COUNTRY WOODS® EXPOSÉTM FONTANA RIDGE
COLLECTION
Country Woods® Exposé Fontana Ridge Collection is the fourth in the
series of innovative wood blind collections that follow today’s designer
trends. 2 ½-inch slats with contoured edge add depth and character.
Wide slats provide a wide unobstructed view when opened. Multiple-step,
furniture-quality finish with a highlighting glaze creates a warm, textured
design. Exclusive TopShield™ finish, in matte sheen, helps protect against
everyday wear. The collection’s available in an array of colors that complement any decorating style, in 100% genuine hardwood. The Ridge
Valance, a 3 ½-inch tall profile design is classic, elegant. It is available as
stand-alone cornice for use over other Hunter Douglas products. Colorcoordinated wood tassels complement the contour of the slats. Decorative
tapes are available in jacquards, paisley, textured and suede patterns and
designs. De-Light™ or traditional routed available. PowerTilt™, battery
operated motorized tilt system is available to tilt blinds open and closed by
remote control.
Designers/Producers: Hunter Douglas Window Décor Division
Hunter Douglas Inc.
CROSSWINDSTM WOOD VERTICAL BLIND
SAMPLE BOOK
Small and compact, the Crosswinds™ Wood Vertical Blind Sample Book
can be used as a wall display. It includes 10 stepped vertical vane
samples and 10 corresponding Country Woods® Classics™ slat samples,
which allows cross-merchandising between the two programs. A
removable Crestover™ valance and a picture book are also included.
Collateral consists of a pack of program brochures, interactive CD-ROM
with ad slicks, program brochure, logos, downloadable photography, FAQs
as well as a product movie; and a wall display assembly sheet.
Designers/Producers: Hunter Douglas Window Décor Division
Hunter Douglas Inc.
DESIGNER SCREEN SHADES SAMPLE BOOK
Clean and sleek, just like the product it showcases, with inspiring room
setting photography, the new Designer Screen Shades Sample Book
includes 107 SKUs of residential screen fabrics, with two new fabrics —
Pampered and Spice Rack. Fabrics are available as both Jubilance®
Roman shades and Remembrance® window shades. A new “Choices”
program allows Designer Screen Shades to be even more custom.
Consumers can choose complementary fabrics for the cassette or valance
and/or bottom rod.
Designers/Producers: Anna Mullen, Hunter Douglas Designer Shades
Hunter Douglas Inc.
EVERWOOD® COLLECTION SAMPLING AND
COLLATERAL PACKAGE
The sampling and collateral for the rebranded EverWood® Collection has
been redesigned for a more upscale look consistent with the product’s premium quality. Shop-at-Home and In-Store kits include updated sample
decks, redesigned to create the look of a collection in one coordinated statement. Each deck features new, inspirational photography, as well as all
valance options and upgrades and real decorative tape swatches in the 2inch EverWood deck. The In-Store Merchandising Display is made of sturdy
construction and its upscale design reflects its new premium positioning.
Boasting a smaller footprint, it holds all four decks compactly for maximum
use of retail space. The updated Satisfaction Guarantee logo is prominently
displayed. A new Deck Carrying Bag for Shop-At-Home accounts neatly
organizes the four decks and includes a pocket for collateral.
Hard-hitting, easy-to-follow collateral includes: a comprehensive dealer
brochure with product quiz, new information-packed consumer take-one
brochures, new color selector brochure, ad slick, thank-you cards and FAQ
sheet. The Shop-at-Home Kit includes a hand sample with TruGrain™ finish;
the In-Store Kit has a voucher for free sample blind with TruGrain.
Designers/Producers: Hunter Douglas Horizontal Blinds Division
Hunter Douglas Inc.
GALLERY CERTIFIED TRAINER PROGRAM
The Gallery Certified Trainer (GCT) is a bi-annual four-day training for
Gallery dealers to learn how to build their business using this formula: The
Systems x The People = The Results. The idea is that by implementing
proper business practices and combining it with the right staff, business
will increase. Participants earn the title “Gallery Certified Trainer” and
leave empowered to train their own staff on customer management/interaction, business marketing, and sales skills. Over 1,000 attendees have
participated in the GCT program.
Designers/Producers: Donna Keeler Director of Retail Alliance Training
Program, Jeff Janke, Vice President of Retail Alliance Training Programs
Hunter Douglas Inc.
HUNTER DOUGLAS CUSTOM SHUTTER COLLECTION
THREE-SIDED POP DISPLAY
Showing the entire Hunter Douglas Custom Shutter Collection with working product samples, this display has a smaller footprint than most retail
displays — only 2.44 square feet. It is also quick and easy to assemble,
taking only 30 minutes to display all three products. Two optional features
provide flexibility: a spinning base and a wall-hanging kit. Making these
features optional reduces the cost of the standard display for dealers who
don’t want the extra features. This display is also more cost-effective than
others. By selling just one order of NewStyle hybrid shutters for a 48"-by40" window, the dealer will have earned enough profit to cover his/her
cost for the display. It also accommodates a wide range of options such as
inside or outside mount shutters with any frame type, which gives dealers
the flexibility to feature the shutter options that are the best sellers in their
region. Over 300 displays have been placed in just one month.
Designers/Producers: Hunter Douglas Custome Shutter Division
Hunter Douglas Inc.
LIGHT CAN CHANGE EVERYTHINGTM
NATIONAL TV COMMERCIALS
Hunter Douglas developed two 30-second TV commercials centered around
the provocative and engaging “Light Can Change Everything™” theme. The
commercials bridge the abstract presentation of Hunter Douglas products
and their owners outside of the home with the reality of the light-transforming properties and beauty of these window fashions within the home, as
the camera pulls back inside to reveal the products and homeowners residing in on-trend room settings. The sun is strong, allowing bright light to
enter through the products — yet with the turn of the Luminette® Privacy
Sheers wand and gentle pull on the Silhouette® window shadings control
cord, the light becomes softened and diffused, creating a warm and relaxed
mood throughout the room.
Both commercials launched the week of October 17, 2005 and ran for
six consecutive weeks on the following networks: HGTV, A&E, Discovery
Channel, HGTV, Lifetime, Food Network and Discovery Home & Leisure.
Designers/Producers: Jim Mathews, VP Corporate Marketing,
Donna Lobosco, Director Brand Communications
Hunter Douglas Contract.
MOMA — SOLAR CONTROL DISPLAY AD
The “MoMA” print advertisement launched the new advertising campaign
for Solar Control by Nysan Shading Systems, a division of Hunter Douglas
Contract. It debuted in several trade publications including Architectural
Record and Interior Design. The message of “Innovative Products Make
Innovative Projects” was effectively communicated through the use of
images from the solar control system installation in the Museum of
Modern Art.
Hunter Douglas Inc.
NEW FABRICS AND LIFTING SYSTEMS FOR 1¼"
PLEAT DUETTE® HONEYCOMB SHADES
Hunter Douglas added two exciting new fabrics and three lifting system
extensions to its proprietary 1 ¼-inch pleat size, which speaks to the
trend for larger-scale window coverings. The new introductions have
spurred double-digit growth in the 1 ¼-inch category.
New fabrics include a 1 ¼-inch Batiste Textured semi-opaque fabric,
having the understated elegance of woven linen in 10 soft, natural colors.
Also new to the line is a 1 ¼-inch Whisper™ Sheer fabric in five subtle
colors; a Hunter Douglas proprietary opacity and pleat size together in one
fabric. Both fabrics use the exclusive TruePleat™ construction for years of
crisp beauty.
New lifting systems include: PowerRise® battery powered remote
control motorization; LiteRise® cordless lifting system; and UltraGlide®
Duolite™, combining the retractable cord-lifting system with Duolite,
where two fabrics are fashioned into one shade.
Hunter Douglas Inc.
NEW HOME COLLECTION SAMPLE BOOK SERIES
The New Home Collection Sample Book series now consists of two
volumes of product portfolios that represent a full Hunter Douglas product
offering exclusively for the new home buyer.* This collection will only be
available through the builders that participate in the Hunter Douglas New
Home Alliance program. The series is designed for the builder’s showroom
or design center where new home buyers select their cabinets, appliances
and countertops and now their window coverings.
With the aim of making the option upgrade an easier process, the two
volumes represent over 500 SKUs of 14 products.
Also included in Volume II is a multi-product portfolio that can be used
for a very simplified selling application. As in Volume I, Volume II has
inspirational photography and summarized feature and benefit
information. Products are conveniently showcased in different portfolios
with removable decks. Small hand-held fully customizable booklets allow
easy reference to design and operating system options.
*Volume I was previously released.
Engineers/Designers: New Home Collection Team at Hunter Douglas
Hunter Douglas Inc.
NEWSTYLETM HYBRID SHUTTERS
NewStyle™ shutters combine real wood and engineered polymers to create the world’s first hybrid shutter. With the look of finely painted wood
shutters and the superior strength of our cutting-edge process technology,
dealers and designers are finding they can specify NewStyle in any room
of a home. In just four short months after the release of the program,
there is a waiting list of dealers ready to learn and sell it. Its success has
exceeded projections by almost four-fold. NewStyle features include:
TruViewTM rear-tilt option for expansive views through the shutters
TruemillTM dovetail construction for exceptional panel strength, and
FinetechTM coating for a micro-smooth satin finish that simulates the look
of finely painted wood shutters and provides ease of cleaning and durability. NewStyle shutters are custom-built in the United States, which
means they can be delived in just days. Among other features are Deluxe
Casing Frame with insert for quick installation, all-new 4 ½-inch louver
size, in addition to 2 ½ -inch and 3 ½-inch. There are six popular color
choices, including Buttercup and Gentle Taupe, and more than 250
design configurations.
Hunter Douglas Inc.
NEWSTYLETM HYBRID SHUTTERS SAMPLE KIT
The NewStyle™ Hybrid Shutter Sample Kit pulls together the Hunter
Douglas Custom Shutter Collection for the first time and it is growing all
three shutter products. It is now easier for dealers to sell and consumers
to buy and understand the differences between all three shutter products
in the collection. Easy to carry and use for both retail and shop-at-home
dealers, the NewStyle kit fits all marketing tools into one lightweight carrying case. A counter/wall display showcases the entire Hunter Douglas
Custom Shutter Collection. Consumer brochures showing the entire collection with a comparison chart at the back. A DVD contains product
information and training on selling the Custom Shutter Collection. A photo
book showcases different options and the back of it guides the dealer
through the sales process. The bag also contains pockets with working
clearance testers and product samples for easy demonstration. An actual
working panel is also included as well as an extra working sample deck
with removable samples. The kit has been so popular that after just four
short months, Hunter Douglas is having to go back and produce almost
double the amount of NewStyle kits produced initially.
Hunter Douglas Inc.
PREMIERESSM SPOTLIGHT PRESENTATION
The largest Hunter Douglas training program, PremieresSM 2005 trained
12,301 dealers across North America last year. Under the 2005 theme
“Great Performances,” participants partook in interactive training sessions
using DVD and PowerPoint presentations with classic movie stars such as
Marilyn Monroe and John Wayne spotlighting the new Hunter Douglas
product lineup. Trivia questions pertaining to famous people that have used
Hunter Douglas products were interspersed throughout the presentation.
Displays were also put together in the front of the room highlighting new
products and enhancements, as well as signs, sample book displays and
marketing information. For 2006, the theme is “Survivor.” Set up to be a
versatile training program customizable by the participating fabricators, the
Premieres workshops generally ran for four to four-and-a-half hours, with
class sizes ranging from 15 to 100 people. Those attending Premieres
events have increased sales up to 30 percent over dealers that don’t
participate in any training.
Engineers/Designers: Hunter Douglas Customer Education and
Development
Hunter Douglas Inc.
PROFESSIONAL CUSTOMER MANAGEMENT PROGRAM
(PCMPSM)
The Professional Customer Management Program (PCMP) is a comprehensive training that includes many elements to support aligned Hunter Douglas window covering retailers in their effort to provide consumers with a thoroughly satisfying
shopping experience. The PCMP includes these topics/trainings: Hiring and
Employee Guide Selling System, New Employee Training Program, Customer
Service Training, and Internet Customer Management Program Satisfaction
Confirmation. The PCMP Selling System includes all details related to interaction
with the consumer, and when executed properly, results in an amazing shopping
experience. In development, testing, and face-to-face concept training for the last
three years, the Selling System has been well received by Hunter Douglas Gallery
dealers. The program will become available to all aligned Hunter Douglas dealers in
its online format later this year. This program has been placed online in order for it
to be accessible at any time. The program content is reinforced through the Gallery
Certified Trainer program, Hunter Douglas Advantage program and Hunter Douglas
Certified Professional Installer Program. Selling Hunter Douglas products is not the
focus of the sales training. The training presents principles to sell any product, with
Hunter Douglas products used as examples to illustrate how the selling principles
are applied. Although the training is online, it is important to note that all learning
styles are addressed: visual, auditory and kinesthetic. Participants read, listen and
do a variety of point/click practice exercises and compose scripts/responses.
Hunter Douglas Inc.
QUARTETTETM FOUR-INCH VANE SIZE FOR
SILHOUETTE® WINDOW SHADINGS
The latest enhancement to Silhouette® window shadings is the new
Quartette™ four-inch vane size. Previously available in two- and three-inch
vane sizes, Silhouette shadings are now bigger and bolder than ever, combining the look of shutters with the softness and elegance of a sheer — in
sizes up to 10 feet wide and 10 feet high. Quartette is offered in 24 colors
in two popular fabric styles — the classic Originale™ and light-dimming
Bon Soir™. It provides the maximum view-through of any Silhouette vane
size. The Palette™ fabric-covered headrail is standard.
Designers/Producers: Silhouette® Team at Hunter Douglas
LEVOLOR VERTICAL BLINDS
In 2005 Levolor launched an updated Vertical program with innovative,
friendly sampling. Levolor has simplified the vertical buying experience by
replacing bulky decks with a bright, innovative sample book. Trend-right
photography provides design inspiration and product information. The
vane selector page simplifies the overwhelming process of choosing a
product type for the designer and the consumer. An updated color palette
brings this mature product category into the contemporary world of color
and design.
Engineers/Designers: Miranda Allen, Bill Bennett
Nysan Shading Systems
GREENSCREEN® ECO
GreenScreen® Eco by Nysan Shading Systems, a division of Hunter
Douglas, is the newest addition to the GreenScreen family of PVC-free
solar control fabrics. With an openness level of 3%, GreenScreen Eco is
composed of pre-stretched woven polyester, which allows it to maintain
stability over large areas. These highly customizable solar shading fabrics
are available in five classic colorways and can be specified to match any
color with the additional option of dual coloring.
Designers/Producers: Nysan Shading Systems
ABINGTONTM AND ADDISONTM
SHUTTER SAMPLE CASES
The Abington™ cellular and Addison™ vinyl shutter sample cases are simply designed for a clear and attractive presentation of the program. Cases
contain a finished shutter sample and individually labeled lineal shutter
profile samples. Case features include a wide cloth handle for comfort, a
clear view pocket for a zipper case closer and a foam insert to ensure
samples do not shift while traveling.
Engineers/Designers: Claudia Sears, Robert Nunes
HORIZONTAL SLAT VALENCE CLIP SYSTEM
Product Category: Horizontal Blinds
The new patent-pending Horizontal Slat Valence Clip System allows you to
assemble eight valance variations quickly and affordably. Use a 2" faux or
wood slat to create a single or double valance that can be mounted inside
or outside. Assembly is easy: for a double valance use the clip as is and
for a single valance snap off the lower stern. Returns can be mitered for a
custom finish or straight out for quick production.
Designers/Producers: Edwin Morales, Eduin D’Artois
ROYAL CONTRACT SAMPLE CASE
Designed for use with the Royal Window Coverings contract program, the
Royal Contract Case provides all the samples and specifications you need
in one convenient location. Samples include vinyl and cellular shutter, lineal shutter profile pieces, vertical and horizontal headrails, horizontal sample decks, and vertical color cards and chips. All specifications are
presented in three adjustable binders. The complete case features wheels
and a pull handle and contains individual sample cases by product type.
Engineers/Designers: Natalie Valade, Bob Mullins
THE COORDINATES SAMPLE BOOK
Beautifully presented, The Coordinates Sample Book contains Royal
Window Coverings, one of a kind collection of coordinating Laserlite™
3.5", Bellagio™ 2" horizontal CellWood™ and Mirage™ 2" vinyl horizontal
louvers. This unique collection is showcased by large, glossy room photos
throughout the book and features product samples of every style. Secured
by a button closure, the book travels easily whether your customers visit a
showroom or you take it on a sales call.
Engineers/Designers: Claudia Sears, Robert Nunes
Bruce Heyman
Leonard Mozer
Jo-Anne Pier
President
Fabricland Interiors
Window Fashions Editor
LDB Interior Textiles
Retail Merchandising Editor
Home Magazine and
Metropolitan Home Magazine

Nien Made USA

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