The voice of sports business

Transcription

MEDIA
INFORMATION
Street & Smith’s Sports Business Group
The Street & Smith’s Sports Business Group
is the undisputed leader in providing daily, weekly and annual business news and information
services to the sports industry, including professional, collegiate and Olympic sports. Leaders in every corner of the sports
business — executives at teams, leagues and other properties, media companies, major brands, corporate advertisers and
sponsors, agencies and other service providers — all agree that the Street & Smith’s Sports Business Group is the most
authoritative and respected news gathering organization serving the sports industry.
In addition to our daily and weekly news services — SportsBusiness Journal and SportsBusiness Daily — our
platforms include a robust conference group, awards programs and extensive research capabilities — highlighted by
our definitive Sports Business Resource Guide & Fact Book. Each of these services enjoys best in class status.
The SportsBusiness Journal and SportsBusiness Daily brands are the media choice of leaders throughout
sports and their services provide high-profile advertising and sponsorship platforms. Our news services command hours
of attention from top industry leaders every week. Our conferences and events attract headliners in the world of sports,
media, advertising, sponsorships and marketing, and our annual awards programs are the most prestigious events offered.
Partnering with SportsBusiness Journal/Daily offers marketers unparalleled opportunities to achieve and
maintain visibility at the highest level.
Our Publications
Our Conferences
Daily
Weekly
SportsBusiness Journal is the leading
weekly publication serving the sports industry.
Each issue features a rich mix of stories starting
with breaking news, along with comprehensive
reporting and analysis on the critical issues of
the day in sports business. With more than 80
reporters, editors and guest columnists, SBJ
covers the entirety of the industry from local
developments to stories of international scope.
In addition to breaking news, SBJ keeps readers
abreast of the latest developments in the key
segments of sports business with regular sections
devoted to sports marketing and sponsorships,
media, facilities, agents and labor, and finance.
Complementing the news, SBJ provides insights
and updates on key people in the industry who
drive the business and who are at the center of
important stories in sports business.
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ICON SMI
OURAND
BY JOHN
AEL SMITH
AND MICH
SportsBusiness Daily is the only
provider of real-time news and information
for sports business executives. Published
with three releases daily — Morning Buzz,
The Daily and Closing Bell, and a summary
publication on Friday — Weekly Replay — SBD
sifts through the news from more than 500
sources worldwide, to provide an essential
and concise roundup of the day’s news and
events in sports business. Complemented by
expert analysis and original research, SBD is an
indispensible tool for executives who need to
stay ahead of the fast-paced world of sports
business.
Creating a Powerful
Community for Sports
Leaders
Each year, SportsBusiness Journal and
SportsBusiness Daily produce a full calendar
of industry events designed to address the
issues of the day in the sports industry and to
foster communication and networking among
sports executives. Led by the pan-industry
conference the World Congress of Sports, the
SportsBusiness Journal/Daily conferences bring
together the top decision-makers from every
segment of the industry — executives who are
trendsetters and influencers in sports business
— for top-level discussions and presentations on
the day’s most pressing topics. Conferences are
structured to allow ample time for networking
with industry executives. Currently, the SBJ/
SBD industry-leading conferences include
the Activation Summit, Sports Facilities &
Franchises/Ticketing Symposium, Sports
Marketing Symposium, Sports Media &
Technology, Motorsports Marketing Forum
and the Intercollegiate Athletics Forum.
Awards:
Our Reference and
Research Services
Celebrating the Best in Business
At several high-profile events each year, SportsBusiness Journal and
Sports Business Daily honor and recognize outstanding achievement
in the industry. These events are attended by the top executives in the
business, and recognition by SBJ and SBD has become a much soughtafter honor by individuals and organizations throughout the industry.
These events include the Champions Luncheon at the World Congress
of Sports, honoring executives who have compiled exemplary careers in
sports business; our annual Forty Under 40 Awards Banquet, recognizing
the top 40 executives in sports business under the age of 40 and the Sports
Business Awards, recognizing outstanding achievement in more than 15
categories in sports business. These events are celebratory affairs designed
to provide recognition for exemplary achievement, in addition to providing
opportunities for top executives in sports business to meet and network
with their peers.
Sports Industry Database
(Resource Guide & Fact Book)
SportsBusiness Journal/Daily compile and continually update the
largest and most accurate database on the sports industry featuring more
than 85,000 contacts in more than 8,700 companies and organizations
across 10 different categories — Professional Teams and Leagues; Corporate
Sponsors; Marketing, Advertising, and Public Relations Agencies; Sports
Media; Facilities and Venue Service Providers; Collegiate Sports; Governing
Bodies and Amateur Athletics; Manufacturers, Retailers and Licensees;
Industry Events and International Sports. The database is available in print
and digital formats — under the title of the Sports Business Resource Guide
& Fact Book (RGFB). The print version of the RGFB is published each January.
Digital access may be activated at any time of the year.
SBJ and SBD Archives
$350.00
INESS
S BUS
SPORT
rce
Resou &
Guide ook
Fact B
2013
Subscribers to SportsBusiness Daily and SportsBusiness Journal get
complete access to the entire archives for both SBJ and SBD. These easily
searchable archives include every article ever published in each publication
along with the wealth of original research tracking trends and performance
in the industry for more than a decade.
The Industry
Team
operating
expenses
$25.85
Billion
Generating hundreds of billions of dollars in revenue
across multiple categories annually, the sports industry
is one of the largest markets in the U.S.
endorsements
medical
spending
media
broadcast
rights
$1.1
Billion
$14.7
Billion
$11.6
Billion
travel
professional
services
internet
spectator
sports
$19.27
Billion
$17.5
Billion
$1.1
Billion
$32.06
Billion
equipment/
apparel/
footwear
licensed
merchandise
$33.86
Billion
$14.7
Billion
publications
& videos
gambling
advertising
sponsorships
facility
construction
$2.2
Billion
$20.3
Billion
$30.86
Billion
$12.01
Billion
$5
Billion
Source:
SportsBusiness Journal
Research Department, 2011
Industry Leaders
America’s wealthiest people invest and participate in sports business.
name name
company
name name
company
name name
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company
name name
company
name name
company
name name
company
name name
company
name name
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company
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company
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company
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company
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company
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company
In fact, 90 of the 400 wealthiest Americans as measured by Forbes
Magazine or nearly 1 in every 4, are involved in sports.
Source: Forbes Magazine,
09/16/2010
The net worth of this elite group involved in sports tops $262 billion.
SportsBusiness Daily/Global/Journal
A Dynamic Playing Field
• Since 2000, the total value of naming rights to
sports facilities has grown from $2.92 billion to $6.10 billion an
increase of 109% in the past decade. The annual value of naming rights
contracts in 2011 is $332.9 million, up 124% from 2000.
• Media Rights paid for sports properties in 2012 will be
$11.6 billion, more than double what rights were in 2004.
• From 2007 to 2011 spending on sponsorship in sports
increased 20% to more than $12 billion.
• In just four years (from 2007 to 2010), the top 100
sports advertisers increased their spending in sports by 45%.
• Sports Facility construction between 2010 and 2015
is expected total more than $8.6 billion and involve no fewer than 67
projects.
— SportsBusiness Journal Research Department, 8/11
Breaking News
Breaking important stories and
staying ahead of the news cycle is the first
priority at SportsBusiness Journal/Daily. In issue after issue, our reporters
and editors drive the news coverage of sports business by providing
the most current, complete and comprehensive coverage of the
sports industry found in any news outlet. A long list of editorial awards,
consistent reader feedback, numerous citations in other media and strong
subscription renewals are all testament to the critical role that SBJ/SBD
journalism plays in the lives of sports executives.
Going Deeper
SportsBusiness Journal readers are
the most informed executives in the
industry because our publications provide regular in-depth
looks at the most important aspects of the sports business. These
reports are characterized by extensive original reporting and custom
metrics that define and put into perspective the most important trends
and developments. Whether it’s a closer look at upcoming major events,
a broader look at a market segment such as sponsorship or finance, or a
comprehensive assessment of a major sports league, SBJ In-Depth reports
provide executives with expert-level briefings essential to understanding
and thriving in the fast-paced sports industry.
In addition to breaking news and bringing greater understanding to
important topics, SBJ provides complete coverage of the industry each
week with regular sections that cover the breadth of the industry as shown
on the following pages.
Covering the Full Range of the Industry
FROM THE SPORTS
LICENSING AND
TAILGATE SHOW
LAS VEGAS
“They are all great matchups for business, but Bears over Jets is probably the
best matchup for sales. But even though
they are in New York, I don’t think the
Jets would be quite as big as some people
think,” said Eddie Miller of ’47 Brand,
expressing what seemed to be the consensus of the licensing cognoscenti in
Vegas. Others recalled that when the
Bears won the Super Bowl in 1986 with
an 18-1 record, their sales momentum
ended when the space shuttle Challenger
disaster happened two days after the
Super Bowl victory.
Mindful that Green Bay’s Super Bowl
win in 1997 established an all-time sales
mark, there was even some talk of
achieving a record for Super Bowl hotmarket numbers this year.
There was also, however, a dichotomy
between ebullience and reality that was
tough to ignore. The next gathering of
NFL licensees is set for just after the CBA
expires March 3, so it could be the most
morose collection of licensees ever assembled. Even so, there was a fair amount
of hope expressed on the show floor.
WinCraft President John Killen offered dual optimism — given the heady
choice of possible Super Bowl competitors, he predicted a new high in Super
Bowl hot-market sales for his company.
He also sang an optimistic tune on the
labor front.
“We’re assuming there will be some
disruption, but I don’t see them missing
[regular-season] games,” he said, recalling that it took his company’s MLB sales
years to recover after the 1994 strike,
which forced the cancellation of the MLB
postseason. “They’ve got to figure it out.
There is just too much at stake.”
“I am still assuming the worst is not
going to happen,” said Charles Sizemore, founder and CEO of The Memory Company, showing an expanded
1 0 ❘
JANUARY 24-30, 2011
� NEW LINEUP: Among the new
products we enjoyed was the dancing
snowman hat from Scottish Christmas,
and like the many mechanical dancing
snowmen and Christmas trees of years
past, it plays holiday-themed music. It is
available in all four big league licenses.
Spirit Fingerz
give wearers 10
little pompoms
to wave for their
favorite pro or
college teams.
www.sportsbusinessjournal.com ❘Street
LABOR AND AGENTS
Annie Fink Designs is offering collegiatelicensed Spirit Sleeves, a fingerless glove/
arm warmer that retails for about $18.
is distributing the NFL-licensed versions,
retailing for $25, while Imperial Headwear’s Merge Left brand has the collegiate-licensed version, about $20. “They’re
just fun, and sports should be fun,” said
inventor Teresa Denham. Annie Fink
Designs was pushing LRG collegiatelicensed Spirit Sleeves, a combination
fingerless glove/arm warmer that retails
for about $18. This comes with matching
leggings and headbands, all of which
started being used for yoga, since Fink is
a yoga instructor.
WinCraft also is developing a licensed
version of Isotoner smarTouch gloves,
which allow the use of BlackBerry and
iPhones for wearers.
� AWARDS SHOW: KE Specialties’
team-colored nail polish was named the
NFL’s top new women’s licensed product
of the year, an award the NFL launched
last year to stimulate more innovation
in that category. A two-bottle set retails
KE Specialties made a fingertip grab of the
prize for new NFL women’s licensed product.
for about $13. “The price was right and
clearly we filled a need,” said owner
Stuart Pollak, who won Super Bowl
tickets based on the product’s initial success. Meanwhile, the Utah
Jazz was named the NBA’s Team
Retailer of the Year, while Majestic Athletic and WinCraft were named that
league’s apparel and
non-apparel licensees
of the year, respectively,
at the NBA’s recent Team
Retail Summit.
n
Terry Lefton can be
reached at [email protected].
& Smith’sSportsBusiness JOURNAL
n Which of the following cable sports TV
networks is most poised for a breakout year?
Versus
37%
Big Ten Network
23%
Fox Soccer Channel
11%
Golf Channel
5%
Speed
4%
The Mtn.
2%
Tennis Channel
1%
Not sure / No response
17%
n On which of the following devices have
you ever watched a live sporting event?
(Please select all that apply)
Computer
77%
Smartphone
26%
Tablet computer (iPad, etc.)
21%
3-D television
11%
None of these
19%
Sports rights give channels leverage when negotiating carriage fees with cable systems.
to something he hasn’t had at NBC: “sub fees
that we broadcast dinosaurs have coveted
for so long.”
Those “sub fees” — the money distributors pay to carry cable channels — enable
cable networks to afford sports rights better
than broadcast networks, which mainly are
dependent on only advertising revenue. It’s
why so many competitors for sports rights
live in the cable world, like ESPN, Turner
and Versus, with others, like FX, looking
for opportunities. Those channels know
that cable and satellite operators pay more
for channels that offer sports than they do
for channels that are focused on news or
entertainment.
ESPN makes more than $4 a subscriber
a month. With 100 million pay-TV homes,
that equals $4.8 billion a year, even before ad
sales are factored in. Thanks largely to the
NBA and MLB playoffs, TNT pulls in around
$1 a subscriber a month. With the NCAA
tournament spread across three Turner
channels, Levy expects to get healthy in-
Versus has carried two
Stanley Cup Final games
per year since 2006.
Cable cash
Last month, when Comcast’s NBC acquisition finally closed, NBC Sports Chairman
Dick Ebersol sent an internal memo to his
new employees that underscored why so
many cable outlets are looking to acquire
sports packages.
Ebersol’s memo, which was obtained by
SportsBusiness Journal, talked about the
combination of broadcast and cable sports
assets. But Ebersol gave a special shout-out
2 0 ❘
FEBRUARY 21-27, 2011
Source: Turnkey Sports & Entertainment
in conjunction with SportsBusiness Journal.
Turnkey Intelligence specializes in research,
measurement and lead generation for brands
and properties. Visit www.turnkeyse.com.
creases from distributors that can’t afford
to lose NCAA tournament games in March.
But broadcasters are starting to make
changes. Fox, in particular, has convinced
distributors to pay cash for retransmission consent rights. Fox believes that the
additional source of revenue will help it
better compete with cable networks for
sports rights.
“We look at the broadcast business as a
business that should have and will have two
revenue streams and should be able to compete on any level with any rights negotiation
over time,” said Fox Sports Co-President
Randy Freer. “It doesn’t happen overnight.
But we certainly believe that it’s a model
that can be converted to a dual-revenuestream model.”
Taking care of the distributors who pay
that revenue stream is one reason why Skipper wants to move so many sports over to
ESPN.
“Our job is to serve fans,” he said. “Our
job as a division of Walt Disney Co. is to
return the greatest profits to our shareholders. Clearly, we’re making decisions to put
content on ESPN because we believe it will
drive value to our distributors. They pay us
a significant amount of money, and we have
an obligation to drive value to them. That
ultimately drives our profits and helps pay
the shareholders of Walt Disney Co. That’s
the enterprise we’re engaged in here.”
Staff writer Michael Smith contributed
to this report.
LABOR &
AGENTS
LIZ MULLEN
A
s the rhetoric surrounding the
NFL and NBA labor situations
continues to ratchet up, negotiators for
MLB and the MLB Players Association
have been quietly working to get a new
collective-bargaining agreement of their
own completed by the end of the year.
MLBPA Executive Director Michael
Weiner, in a speech before the Sports
Lawyers Association in Washington,
D.C., said people in sports have been asking him the same question these days.
FROM THE SPORTS
LAWYERS ASSOCIATION
ANNUAL CONFERENCE
WASHINGTON, D.C.
“I get asked a lot, ‘Why is it going more
smoothly in baseball than the other
sports?’” Weiner said.
The NFL locked out players March 12
after the expiration of that league’s CBA.
The NBA is negotiating with the National Basketball Players Association, but
with the two sides far apart, the league
may lock out players when its CBA expires June 30.
While the NFL and NBA labor disputes
have attracted media scrutiny, the fact
that Major League Baseball, a sport with
a history of lockouts and strikes, is negotiating a new deal has drawn little press
attention. So little, in fact, that Weiner
began his speech before the annual
sports attorneys conference with a joke.
“I understand there are some members
of the press here, so I thought I should
try to say something newsworthy,” Weiner said. “Our collective-bargaining agreement actually expires this year.”
The MLB CBA expires Dec. 11. The reason the negotiations have not been frontpage news is the widespread expectation
that MLB and the players will reach a
settlement without a strike or lockout.
Unlike the owners in the NBA and NFL,
MLB owners are not seeking significant
concessions.
In his speech, Weiner said that the
NFL, which acknowledges it is profitable,
was asking for about $1 billion back from
the players while the NBA, which says it
is losing money, was asking for close to
that same amount.
“Why is it that these two leagues, one
of them making money, one of them
claiming to lose money, are essentially
asking for the same thing?” Weiner said.
“It’s not because of economic imperatives. It’s because they think they can get
it.”
The NFL declined to comment on
Weiner’s remarks. The NBA did not respond to an email seeking comment.
Weiner said collective bargaining is
not about intelligence or creativity or
the personalities involved in the negotiations. Instead, he said, collective bargaining is about one thing: power. He said he
1 2 ❘
MAY 30-JUNE 5, 2011
The MLBPA’s Weiner says NFL, NBA owners
believe they have power to get concessions.
The NHL’s Daly doesn’t expect hockey talks
to begin in earnest until next year.
thinks that is what is driving NBA and
NFL owners.
“It’s because their assessment —
wrong, I believe — their assessment is
that they think they have the power,”
Weiner said. “They are asking for huge,
huge concessions from those players.”
“Why aren’t the baseball owners seeking those kinds of concessions?” Weiner
said. “I don’t think it’s because the baseball owners like money less than football
and basketball owners.”
Weiner said the reason MLB owners
are not seeking the same level of concessions from baseball players is the history
of the MLBPA and the unity of baseball
players.
MLB owners would love to have the
kind of shift in revenue from players to
owners that NFL and NBA owners are
seeking, Weiner said, “[but] they don’t
think they can get there without a fight
that would so damage the industry and
so damage the game. That is not worth
it.”
Weiner noted that MLB players’ gains
did not magically appear or drop from
the sky. “[Baseball players] fought the
very kind of battles that football players
and basketball players are fighting,” he
said, “and they have to fight this year.”
several months with Don and his staff to
establish a good working relationship,”
Daly said. “As we go forward, I think he
is in a process of evaluating and building
his organization, understanding the relationships in hockey, understanding the
wants and the needs of the players, [and]
understanding a little better how our system works since it’s not a system he has
had much familiarity with.”
Fehr, who has spoken many times at
SLA, did not do so this year because he
was attending the funeral of New York
Rangers left winger Derek Boogaard,
who died May 13.
A union source, in response to Daly’s
comments, said, “The NHLPA has not yet
discussed with the players the specific
timing of beginning CBA talks with the
league.” This source said the players will
discuss it during player meetings this
summer, as well as during Fehr’s annual
fall tour.
It is not known whether the negotiations for a new NHL CBA will be contentious, but it’s no secret that NHL players
were not happy with the escrow system
that is part of the current CBA. As part
of that system, the NHL withholds a percentage of players’ paychecks and then
returns a certain amount depending on
revenue. The system is meant to guarantee that players receive exactly 57 percent
of hockey-related revenue.
Players are expected to get some
money back this year, as NHL revenue is
expected to increase by more than $200
million from last year, to nearly $3 billion for the 2010-11 season. Daly said the
escrow was about 17 percent for the first
two quarters of the season, 10.5 percent
in the third quarter and 9 percent in the
last quarter. “Now we are looking at an
effective withhold rate of under 5 percent this year,” Daly said.
� NHL CBA TALKS TARGET 2012:
While MLB, the NFL and the NBA all
face expiring, or expired, CBAs this year,
the NHL’s CBA does not expire until September 2012. NHL Deputy Commissioner
Bill Daly, speaking before the Sports
Lawyers Association said, “I don’t expect
we will be in substantive discussions for
a new collective-bargaining agreement at
least until the new calendar year.”
Daly noted that the NHL Players’ Association, which has fired three executive
directors since the yearlong NHL lockout that ended in 2005, last year elected
longtime MLBPA Executive Director
Don Fehr as head of the hockey players
union.
“Obviously we have been working for
� EYES ON THE NFL: Many of the
speakers at the SLA conference talked
about — and sometimes argued about
— the NFL lockout, the antitrust cases
brought against the league by players
and what might happen in court-ordered
mediation.
Everyone wanted to chime in — except, it seemed, representatives of the
NFL and NFL Players Association.
An NFL labor lawyer usually speaks at
the SLA’s general counsel forum, but this
year, Gary Gertzog, NFL senior vice
president and senior business counsel,
spoke about non-labor-related business
litigation in which the league is engaged.
NFLPA Executive Director DeMaurice
Smith gave a speech about lawyers’ obligations to protect their clients’ interests.
Asked directly during a question-andanswer period about the state of the
dispute, Smith said, “Everybody socially
and culturally likes to look at everything
as ‘the game.’ What quarter are we in?
What signal does this send?”
Smith said that since he was elected
to lead the NFLPA in March 2009, he and
the players had been focused on the lockout that they knew was coming.
“The reality of it is, we prepared for
a lockout, and the litigation that goes
along with it is litigation that is always
initiated as counter to what the National
Football League does,” he said. “The
strength of players, their willingness to
either accept what has been proposed
or fight what has been proposed is ultimately going to be what is dispositive.
The collective will between labor and
management to resolve their differences
is going to be important to resolving or
preserving what we have.”
n
Liz Mullen can be reached at lmullen@
sportsbusinessjournal.com. Follow her on
Twitter @SBJLizMullen.
The NFLPA’s Smith gave a speech about
lawyers’ obligations to clients and also
addressed questions on the lockout.
BRUCE KLUCKHOHN
n If you were a sports property reviewing options for your next rights deal, what
would you choose?
Lower rights fee from a
broadcast network, but
access to more households
46%
Higher rights fee from a cable
network, but access to fewer
households
45%
Not sure / No response
9%
The NCAA tournament
Turner experienced the same cable premium as it negotiated a 14-year, $10.8 billion
deal to share the NCAA tournament with
CBS. Because Turner can increase its affiliate fee across three networks (TNT, TBS
and truTV), it is paying a bigger share of the
rights fee, industry sources said. CBS also
capped the amount of losses it could incur.
But in exchange, Turner’s president of
sales, distribution and sports, David Levy,
made sure that Turner would have a package that was equal to CBS’s. “I made it clear
from our very first meeting that I was not
interested in any sort of smaller cable package,” Levy said. “We are sharing this.”
CBS, which couldn’t afford to keep the
tournament on its own, agreed to the deal,
which will see Turner carry the Final Four
and championship game every other year,
starting in 2016.
“It was a question of economics,” said
Sean McManus, chairman of CBS Sports.
“The amount of money that both we and
Turner are paying for the television rights
necessitated that we both got rights to the
Final Four in certain years. We wouldn’t
have paid the kind of money we are paying,
and Turner wouldn’t have paid the kind
of money they are paying, without the opportunity to showcase the Final Four and
the championship game.”
The advantage Turner brings is that it has
the outlets to show all of the tournament’s
games — an upgrade from CBS’s regionalized coverage over the past couple of years.
“Cable has always been a great opportunity to grow the overall revenue pool in
sports,” Levy said. “Cable gives all sports
leagues the opportunity to run on different nights.”
That sort of flexibility convinced MLB
to sell alternating league championship
series to Turner.
“Our cable partner has more flexibility
because they have more outlets than a single broadcast station,” said Tim Brosnan,
MLB’s executive vice president of business.
“That’s the benefit of the big cable guys.
They have scheduling flexibility that they
can loan to you by virtue of usually having more than one outlet available to them.
Because of the way they program, they are
a little less intense about prime time in the
fourth quarter.”
FACILITIES
All quiet on baseball front, and Weiner says there’s a reason
GETTY IMAGES
The following are results of the
Turnkey Sports Poll taken in January. The survey covered more than
1,100 senior-level sports industry
executives spanning professional
and college sports.
GORT PRODUCTIONS
Turnkey Sports Poll
NCAA tournament cut a deal to put the
Final Four and championship game on
Turner starting in 2016.
“We were taking a step particularly in
terms of mainstream sports and the ultimate championship game that had not been
taken,” Swofford said. “We certainly were
in the early phase of it.”
GETTY IMAGES
hen the sports licensing community gathers at this time of year,
as it does annually in Las Vegas for the
Sports Licensing & Tailgate Show, talk
inevitably turns to which Super Bowl
matchup would generate the most sales.
The news for a business already on
the rebound is all good. It’s the enviable
choice between two teams with wellestablished national footprints in the
Green Bay Packers and the Pittsburgh
Steelers, along with two large-market
teams in the Chicago Bears and New
York Jets, both without a championship in a generation. Any combination
presented a happy choice for licensees,
regardless of which teams qualify for the
Super Bowl.
Sports Media
CableContinuedfromPage18
NBAE / GETTY IMAGES
TERRY LEFTON
W
collection of ceramics,
While it can be
glassware and other
worn on your
home products.
head, it is billed
Whether all that
as a tabletop novoptimism was based
elty since Scottish
on anything, aside
Christmas is not an
from the hope and
NFL hat licensee. It
faith that are enshould be at retail this
demic to sports and
spring with a price tag of
any business as salesabout $30. … Pangea Brands,
driven as licensing, is an
which drew a lot of raves for its
interesting question.
licensed toaster over the past year,
Some wondered
is expanding its line of
about having to pay
small appliances to intheir sizable NFL
clude goods that could
licensing guaranappeal to students and
tees during a time
others without full
when the only news
kitchens. New to
about the NFL may
the lineup is a lobe CBA related. “A long
goed waffle and palabor stoppage would
nini maker, availknock out at least 10
able this spring
licensees on this floor,
with a retail price of $49.
and remember that
Pangea was also showthe sell-in for the fall
ing a prototype of
football season is in
popcorn makers
the spring, when a lot
made in the shape
of the back-and-forth
of the ball matchwill be starting,” said
ing the license
Adam Pennington,
applied, whether
owner and CEO of
it be an MLB, NFL or
watch licensee Game
NBA version. They will
Time.
list at about $59 and are
Many suggested coldue at retail in the fall.
lege football stood
A pair of toy and
to gain the most
gift items hoping to
if the NFL loses
replicate the success
games.
in sports licensing
“If the NFL
they enjoyed last
isn’t playing, colyear are PPW Toys’
lege football will be
retro wooden train
the biggest beneficiary,
sets and Fabrique
and we are also looking
Innovations doing
at entertainment and
licensed versions of
Pillow Pets, which scored during the holi- the Pillow Pets that
other nonsports,”
days, are entering the college ranks.
said Ralph Gabriel,
were such a hit durdirector of mering the past holiday
chandising at Great
season, which will
American Products.
retail between $30 and $40. PPW will
“Everybody on this floor is hoping they
market its wooden train in MLB and
[the NFL and NFLPA] get it together,”
NFL versions for $13 and up, said Dean
said Dave Kirkpatrick, vice president
Gorby, PPW business development
of non-apparel marketing at CLC. “If it
manager. The company has been selling
were to go bad, some retailers have told
sports licensed versions of Hasbro’s
us they will look to college to offset their
venerable Mr. Potato Head character for
[NFL] losses.”
five years.
Still, considering it is generally the
At least two companies were looking to
same person making licensed-product
place licensed products on a new place:
buying decisions for retailers, the fear of
women’s hands. Perhaps the definitive
an NFL work stoppage bled well beyond
impulse buy are Spirit Fingerz, licensed
those who would be most directly affected.
acrylic gloves with small pompoms on the
“People have told me that [an NFL
end of each finger, all the better
work stoppage] would be an opportunity
for cheering on your favorite
for us, but I see it as a loss across the
squad.
business,” said Dave McCarthy, NHL
WinCraft
vice president of integrated marketing. “A rising tide lifts all boats, and in
this case I’m afraid the opposite would
definitely also be true.”
GETTY IMAGES
THE LEFTON
REPORT
FINANCE In an increasingly complex world of sports finance, this section covers the latest in property valuations, creative financing formulas and
major transactions that define the sports finance landscape.
GORT PRODUCTIONS
In-Depth
In-Depth
MARKETING/
SPONSORSHIP
Matchup they’re all talking about is at the negotiating table
LABOR AND AGENTS Draft signings, agent signings, collective-bargaining agreements and the latest legal rulings affecting employment in sports
are covered here.
Nationwide Arena anchors a successful entertainment district in Columbus.
Xcel Energy Center, like Nationwide, drew some design principles from ballparks.
Ten years later, these arenas are still inspiring new designs
“It was a little bit different taking cues from baseball
stadiums than arenas, but we felt we could achieve that
energy,” Ellis said. “Ten years after we opened, I think we
Nationwide Arena and Xcel Energy Center debuted in
have developed a very successful district.”
September 2000 for the expansion Columbus Blue Jackets
Open concourses and the views they create, concepts
and Minnesota Wild. Since then, virtually every big league
borrowed from the ballparks, are vital to both arenas.
winter sports team has traveled a well-worn path to visit
In Minnesota, the curved glass wall that spans 23,000
the buildings when planning new venues.
square feet at the front of the arena provides unique views
Talk to officials with the Coyotes, Devils and Penguins,
of a historic cathedral and the state Capitol. At night in
and executives with the Rockets, Grizzlies, Bobcats and
the upper deck, fans can follow the trail of street lights
Magic, and they will tell you how Nationwide and Xcel,
from Seventh Street all the way to the airport. It was the
celebrating 10-year anniversaries this season, influenced
city’s mandate to provide those visual connections to other
their individual projects. Those seven teams opened new
landmarks in town, Chandler said.
facilities from 2003 to 2010, and took bits and pieces from
In Columbus, where Nationwide Realty Investors’ vision
the best of what the two arenas had to offer, whether it
was to use the arena as a catalyst to drive other development,
was Xcel’s focus on team branding revolving around its
the idea was to provide views into the
“State of Hockey” and outdoor recbuilding for Arena District residents
reation themes or Nationwide’s suite TalktoofficialswithNBAand
and other pedestrians walking by.
towers and overall mix of midpriced
NHLteamsthathaveopened
“We spent a ton of time paying atpremium seats.
tention to making the building trans“Here we are now 10 years after buildingssince2000,and
parent enough that you can see in it
the fact and when people look into
building a new arena now, this is still they’lltellyouhowNationwide and also [dividing] the seating bowl
in a way that when the lights are on
one of the top models they go to,” said ArenaandXcelEnergyCenter
in the arena and you’re at the front
George Heinlein, one of the design
influencedtheirprojects.
door, you can look all the way through
architects in Columbus.
and see the center-hung scoreboard,”
Nationwide is a particular draw
Heinlein said. “I don’t think anybody thought of that befor teams looking to integrate arenas into urban districts.
fore.”
The Edmonton Oilers, attempting to build a $400 million
Nationwide and Xcel are also both known for seating
downtown venue with accompanying retail and entertainbowls with great sight lines for hockey, thanks to designs
ment developments, toured both facilities but paid special
that pull the roofline closer to the ice floor.
attention to Columbus’ Arena District, one of the few sucAt Xcel, the bowl was developed for patrons on all levcessful mixed-use developments tied to a sports facility.
els to walk down to their seats. Psychologically, that part
The same is true for Pittsburgh, where the Penguins own
of facility design makes the fans feel like they’re moving
the rights to develop land across from their new arena,
closer to the action to sit in a better seat, even in the upper
Consol Energy Center.
deck, said Jack Larson, the arena’s vice president and genIn addition to their individual strengths, Nationwide and
eral manager. “You never walk up. You are always looking
Xcel share some traits that have kept prospective arena
down,” Larson said.
developers coming back to pick up ideas. Oddly enough
Nationwide has no traditional suites at stage end, a design
for arenas, a couple of those sprang from MLB ballparks.
requirement tied to maximizing revenue for concerts in a
Both Ray Chandler, a veteran of the old HOK Sport who
building with only 52 suites, the second-smallest number
was the Wild’s project director for Xcel, and Brad Schrock,
in the NHL behind Nassau Coliseum. What that did was
Heinlein’s partner on the Columbus design, point to Coors
allow Heinlein and Schrock to pull a portion of upper-deck
Field in Denver and Oriole Park at Camden Yards in Baltiseats opposite stage end closer to the ice. The two fourmore as chief influences for planning Nationwide and Xcel.
level, sponsored suite towers in the arena’s northwest and
(The pair had worked together on Coors, where Chandler
southwest corners, flanking stage end, fill the gap for the
was HOK’s principal-in-charge and hired Schrock as lead
change in geometry on both ends of the arena, Schrock said.
designer.)
Both arenas have not spent a tremendous amount of
Nationwide Realty Investors President Brian Ellis, whose
money on renovations since they opened, which speaks
company was the private developer financing 90 percent
to the advance planning for both arenas. The Blue Jackets,
of Nationwide Arena, selected Heinlein Schrock as the
among other upgrades, added 10 four-person terrace tables
architect, pairing it with NBBJ’s local office. Ellis saw an
in 2003 to meet market demand and expanded the Time
opportunity for the venue to fit into the urban core the way
Warner Cable HD Lounge, the arena’s full-service restauthat Camden Yards did in Baltimore, Schrock said. Coors
rant at event level. The Wild added more themed elements
Field was the model for ancillary development.
such as the Phillips Old Time Hockey Lounge on the upper
Ellis wanted to replicate the energy that the ballparks
concourse and more Hockey Lodge retail locations.
created, both inside and outside.
BYDONMURET
1 6 ❘
JANUARY 31-FEBRUARY 6, 2011
STAFFWRITER
THEY’VE GOT
PERSONALITY
Other innovations that have helped set these
10-year-old arenas apart:
XCELENERGYCENTER
n The sweaters of 200 Minnesota high school hockey
teams make up the Wells
Fargo Jersey Wall on the club
level. Prudential Center and
Consol Energy Center developed similar displays.
n The facility’s food destinations celebrate Minnesota’s hunting and fishing
culture. The Headwaters
Bistro restaurant on the club
level and the Fishing Lodge,
exclusive to the 190 seasonticket holders with front-row The Fishing Lodge club
destination carries the
seats facing the glass, carry
arena’s theming.
that theme.
n Four elevated platforms in the upper corners are
reserved for sponsor activation and game presentation.
Fox Sports North uses one crow’s nest during its broadcasts; another supports a faux lighthouse that comes
alive with a foghorn, lights and fog after a Wild goal.
BRUCE KLUCKHOHN
MEDIA From rights agreements, to key personnel moves, to the
launch of new networks and services, the media section covers the fluid
market of sports media.
DIGITAL MEDIA From video on demand, to video streaming from
desktops, to mobile apps, the digital media section tracks the expansion of
sports content delivery in the digital age.
NATIONWIDEARENA
n The Blue Jackets’ loge
boxes and terrace tables, a
hybrid between a club seat and
suite, were the first premium
seats to sell out when the arena
opened in 2000. Most NHL and
NBA arenas built since then
have incorporated them.
n Two 80-foot-tall party towers anchor the arena’s west
side. Toyota sponsors the
northwest tower. The southwest tower’s top two floors
are branded as the Miller Lite
Power Play Suite and can ac- The party towers
are prominent in the
commodate up to 48 people.
arena’s bowl.
n The development has
grown to include 500 apartments, more than 200 condominiums, a theater, concert venue and Huntington
Park, new home of the Columbus Clippers.
— Don Muret
COLUMBUS BLUE JACKETS
SPONSORSHIP, MARKETING and ADVERTISING Anchored by The
Lefton Report, summarizing the most important news in sports marketing
as reported by veteran Terry Lefton, the marketing/sponsorship section covers the latest developments in sports marketing from naming rights to sponsorships, endorsements and licensing.
Covering the Full Range of the Industry
FACILITIES From the opening of new facilities and arenas, to innovations in operations and design, the facilities section keeps readers abreast of
the most important trends and developments in new construction, renovation and operations.
Opinion and Commentary Through staff-written opinion pieces and
guest commentaries, SBJ provides a platform for expert commentary on the
issues of the day in sports business
PEOPLE, PERSONALITIES and POPULAR CULTURE Each issue features
sections designed to provide readers with an up-close and personal look at
accomplished executives in sports business.
Features such as Out of the Office, What I Like and In the Office give
readers a broader portrait of the lives of sports executives; exploring not only
attitudes about issues in sports business, but lifestyle and cultural issues as
well. Another feature in this category — A Day in the Life — provides readers an insider’s perspective on sports careers by providing an hour-by-hour
tracking of the real work day of featured sports executives.
With its unique footprint throughout the country,
SBJ offers an unduplicated market-by-market report each week of the most
important developments in sports business in every major market.
MARKET RESEARCH Throughout the year, SBJ features volumes of
original and adapted research that provide insight into the trends and market developments affecting sport business.
partment to design and install a broadcast
control room within Commonwealth Stadium. The control room will power the new
in-stadium video boards being installed by
Daktronics.
STEVE GREEN / CHICAGO CUBS (2)
The Atlanta Falcons launched a new
virtual seat viewing system that provides
fans with realistic 3-D seating visuals of
the Georgia Dome to improve the ticket
purchasing experience. Fans can see their
game-day view, and buy season and halfseason packages and single-game tickets.
The system, created by Ballena Technologies, also features an interactive parking
map.
CHICAGO
The colorful mobile unit has brick accents
and authentic Wrigley Field seats.
Cubsoutfittrolleyformobilemarketing
of which can be attached outside. It is
decorated with signature Cubs landmarks
and memorabilia, including authentic
Wrigley Field seats, bats, a celebritysigned home plate, replica foul poles
and more.
The Chicago Cubs introduced a mobile
marketing unit that tours throughout Chicagoland at parades, street festivals and
sponsor locations. The Cubs Trolley is
equipped with eight flat-screen TVs, two
CLEVELAND
BallparkcracksopensomeCrave
The Cleveland Indians and Delaware
North Sportservice invited the new dairy
beverage Crave into its family of concession
items. More than 5,000 kids and parents
sampled the milk products at Progressive
Field during the Cleveland Indians’ Kids
Fun Day on July 10. Young fans also had
the chance to be styled with a free Crave
“Moohawk.”
Seats3D offers sight lines from every section.
Bravesschedulealumnievents
The Atlanta Braves Alumni Weekend is
set for Aug. 12-15. The festivities begin with
Bobby Cox’s induction into the Braves Hall
of Fame and number retirement ceremony
on Aug. 12. On Aug. 13, the Braves will celebrate the 20th anniversary reunion of the
1991 “Worst to First” team and host a Braves
Legends baseball game.
Cowboysunfolduniformoptions
The University of Wyoming football team
revealed its full line of 2011 uniforms, including nine jersey and pants combinations
manufactured by Nike. A new brown helmet
features a glossy brown bucking horse logo,
trimmed in dark brown and white.
CLEVELAND INDIANS
XOS Digital has a new partnership with
the University of Kentucky athletics de-
A young fan at Progressive Field is all smiles
with a cold milk and a Crave Moohawk.
AUSTIN, TEXAS
COLUMBIA, S.C.
UnderArmouraltersUSCuniforms
The Circuit Events Local Organizing
Committee voted on the city of Austin’s behalf to have $25 million from the state comptroller’s office be paid toward a proposed
Formula One race in 2012, according to a
report in the Austin American-Statesman.
The comptroller now has 30 days to review
the economic impact analysis.
The University of South Carolina football uniforms this season will feature the
first update since Under Armour became
the Gamecocks’ official football apparel
provider in 2007, according to a report in
COURTESY OF SOUTH CAROLINA ATHLETICS
EASportsbranchtobring300jobs
JULY 25-31, 2011
LARAMIE, WYO.
UKpartnerswithXOSforcontrolroom
Panelvotestoseek$25MforF1race
❘
The (Columbia, S.C.) State. The jerseys will
include different lettering, numbers and
striping, and the word “Carolina” across
the chest. The players’ numbers have been
changed to the typefaces introduced on the
basketball jerseys last year.
LEXINGTON, KY.
StyxjoinsBraves’concertseries
3 4 AVID
McDonald’s
Subway
BurgerKing
KFC
TacoBell
I’mnotsure
Matchesseelittleimpactfrom405
Falconsputfansincontrolofseatviews
EA will open an EA Sports branch in Austin, part of an expansion that will bring 300
jobs to the area, according to a report in the
Austin American-Statesman. Redwood City,
Calif.-based EA currently employs about
450 people in the Austin area.
QUICK-SERVICERESTAURANT
The closure of Interstate 405 had little
effect on the two soccer events in the Los
Angeles area on July 16, according to a Los
Angeles Times report. A crowd of 56,211
attended the Real Madrid-MLS Galaxy
friendly at Los Angeles Memorial Coliseum.
An estimated crowd of 14,000 attended the
Red Bulls-Chivas USA match at The Home
Depot Center.
MEMPHIS
MONTREAL
ImpactpartnerswithQuebecor
Quebecor Media and the Montreal Impact
announced a five-year agreement that gives
the team a wide-ranging relationship covering sponsorship, media and technology,
according to a report in The (Montreal) Gazette. The key component of the agreement,
for which no financial figures were given, is
that TVA Sports, a property of Quebecor’s
TVA Group division, becomes the Impact’s
official broadcaster.
AHL’s Team Business Services awards
recognize best in sales, fan experience
The American Hockey League announced its annual Team Business Services
awards, recognizing outstanding achievements in a variety of categories including ticket sales, community service and fan experience.
The AHL honored one club from each conference for top revenue growth in four
areas during this past season: season-ticket sales, group-ticket sales, overall ticket
sales and corporate sales. The season-ticket sales winners were the San Antonio
Rampage (Western) and the Hershey Bears (Eastern). Winners for group-ticket
sales were San Antonio and the Worcester Sharks (Eastern). San Antonio and the
Providence Bruins (Eastern) earned the awards for overall ticket sales growth,
and the Abbotsford Heat (Western) and Bridgeport Sound Tigers (Eastern) were
recognized for their corporate sales growth.
Additionally, teams from each conference were selected for excellence in the
areas of community service and fan experience. The Hamilton Bulldogs (Western)
and Charlotte Checkers (Eastern) earned the nods for their exceptional community service efforts, while the Lake Erie Monsters (Western) and Hershey were
rewarded for their outstanding fan experience at home games.
SOFTDRINK
AVID
AUTOMOTIVE
27.6%21.2% 26.9% 24.0% 16.5% 16.4%
20.4%26.1% 33.5% 19.1% 18.5% 23.6%
4.5%4.9% 3.8% 5.0% 2.5% 5.9%
4.1%2.5% 5.2% 3.9% 4.0% 5.5%
37.6%40.4% 27.4% 43.6% 51.0% 45.9%
ThemajorityofPepsi’sNHLactivationoccursinCanada.However,atthe2011WinterClassicinPittsburgh,
PepsiMaxhostedaviewingpartyattheHardRockCafe,sponsoredfreetraveloncitybuses,trolleysand
theMonInclinerailway,andhandedoutfreeprizesincludinggametickets.Coca-Colasawitsawareness
leveldropforthesecondconsecutiveyear.
SPORTS/ENERGYDRINK
36.2%30.5% 30.5% 23.0% 21.5% 24.6%
10.9%6.9% 9.4% 10.8% 8.5% 9.6%
9.1%9.4% 9.8% 6.4% 5.5% 5.5%
2.3%4.4% 6.1% 4.4% 4.5% 5.9%
33.9%41.9% 30.1% 44.6% 53.5% 46.8%
Gatorade’srecognitionnumberamongcasualfansbouncedbackfromitslowestlevelsinceoursurvey
began.AmongavidNHLfans,thePepsiCobrandjumpedalmostsixpercentagepoints,andthebrandsaw
growthamongU.S.fanssurveyeddespitethefactthatthemajorityofitsactivationwasCanadian-based
in-storepromotion/consumerengagement.Gatoradewas,inJuly,namedtitlesponsorforthe2010NHL
Research,DevelopmentandOrientationCampfueledbyGSeries.Thecampisapreseasonopportunityfor
leagueandteamofficialstodiscussandtestpossibleon-icechangesforthegame.NHLNetworkaireda
nightlyrecapandhighlightsshowduringtheevent.
BEER
INSURANCE
28.1%23.6% 34.9% 21.6% 19.5% 22.7%
13.6%10.8% 14.1% 11.3% 7.0% 14.7%
9.5%11.3% 9.0% 11.8% 10.0% 15.9%
8.1%8.9% 9.8% 5.9% 6.5% 6.4%
30.3%39.9% 22.8% 42.7% 49.0% 33.5%
InFebruary,theNHLsignedaseven-year,$375milliondealthatwoulddesignateMillerCoors/CoorsLightin
theUnitedStatesandMolsonCoorsinCanadatheleague’sofficialbeersponsors.Thedealisscheduledto
takeeffectonJuly1.Anheuser-Busch/LabatthassincefiledalawsuitagainsttheNHL,sayingtheleague
negotiatedinbadfaithduringtalksforanewsponsorshipdeal.A-BhasheldU.S.leaguesponsorshiprights
since1994;LabatthasbeentheNHL’sCanadianbeersponsorsince1998.
CREDITCARD
Visa
29.9%31.0% 18.9% 23.5% 22.5% 15.4%
Discover
10.9%5.4% 9.0% 11.8% 4.0% 7.9%
MasterCard
12.2%12.3% 15.1% 8.3% 8.5% 12.6%
AmericanExpress 10.4% 8.4% 16.5% 9.3% 7.5%13.5%
I’mnotsure
34.4%42.9% 40.6% 45.1% 56.0% 50.7%
SHIPPING
20112010 2009 2011 2010 2009
FedEx
UPS
I’mnotsure
29.0%26.6% 34.1% 24.5% 25.0% 30.4%
13.6%16.3% 15.0% 11.8% 13.5% 11.5%
41.6%45.3% 34.6% 54.4% 54.0% 50.7%
Inacategorythat’sopenattheleaguelevel,UPShaspartnershipswithsixNHLteams,butsawadipin
awarenessandstilllagsbehindFedExwithfans.
Street & Smith’s SportsBusiness JOURNAL
❘
www.sportsbusinessjournal.com
24.4%19.2% 20.6% 15.2% 13.0% 18.9%
9.1%7.9% 5.1% 7.8% 8.0% 3.2%
6.8%11.3% 14.5% 9.3% 7.5% 8.3%
43.9%50.2% 42.5% 52.5% 54.5% 54.8%
Forthe2010-11season,BerkshireHathaway,Geico’sparentcompany,spentanestimated$2.5millionon
NHLTVadvertising.ThatrankedNo.2amongallleaguespenders,behindonlyVerizonWireless.Partof
Geico’sactivationaroundtheWinterClassicincludedcreatingfourwebisodesfeaturingthebrand’sCavemancharacterappearingattheNHLWinterClassicSpectatorPlazafanfestivalandhostingacontestthat
gavefansachancetowina$500gascard.
WIRELESS
20112010 2009 2011 2010 2009
Verizon
AT&T
T-Mobile
Sprint
I’mnotsure
36.2%20.2% 26.8% 25.0% 16.5% 12.4%
12.2%15.8% 13.2% 8.8% 13.5% 15.7%
5.9%9.4% 8.0% 6.9% 6.0% 6.5%
4.5%4.9%11.3% 6.9% 6.5% 9.7%
34.4%45.3% 33.8% 46.1% 51.0% 48.4%
VerizonWirelesswastheleague’stopTVadspenderthisseason.Itseffortsincludedacampaignthat
featuredthe“Ovech-trick,”thesuggestionofAlexOvechkinscoringninegoalsinagame.Thespottouting
theeffortfortheWashingtonCapitalsstarmadeitsdebutonNBCduringthe2011WinterClassicbetween
theCapitalsandPittsburghPenguins.Verizonalsoreceivedpraisefromthetechworldforexpandingits
GameCenterLiveapplicationbeyondtheiPhonetoBlackBerryandAndroiddevicesthisseason.
BANK
20112010 2009 2011 2010 2009
BankofAmerica
Scotiabank
Citibank
WellsFargo
I’mnotsure
17.2%17.2% 26.6% 13.2% 15.5% 16.4%
7.7%1.5% NA 11.3% 2.5% NA
8.1% 8.9% 13.1% 5.4% 7.0%11.2%
5.4%3.0% 2.8% 5.4% 6.5% 2.3%
44.8%54.7% 43.5% 53.4% 58.5% 59.8%
CanadianbankingrightssponsorScotiabankaddedasecondNHLarenatoitsnaming-rightsportfoliowith
theadditioninOctoberoftheScotiabankSaddledomeinCalgary.Thepreviousmonth,theOttawaSenators,whoplayatScotiabankPlace,wereawardedthe2012NHLAll-StarGame.BankofAmericahasseen
adropamongbothavidandcasualfansafteritdidnotrenewitsleaguesponsorshipfollowingthe2008-09
season,butstillleadsthebankcategoryinrecognitionlevels.
HOTEL
20112010 2009 2011 2010 2009
Marriott
HolidayInn
Hilton
Hyatt
Sheraton
I’mnotsure
20112010 2009 2011 2010 2009
TheNHLlastfallsignedDiscovertoaone-seasondealthatincludescreditcardrightsintheUnitedStates.
TheleaguehadbeenwithoutaU.S.creditcardsponsorsinceMasterCardleftin2007.AspartofitsNHL
integration,DiscoverranasweepstakesonFacebookforparentsofyouthhockeyplayersintheUnited
Statestosubmitanoriginalvideooftheirchild’smostrewardinghockeymoment.Thecontestwinner,his/
herfamilyandfriendswereabletospendadaywiththeStanleyCup.CanadianrightsholderVisa,through
itsHockeyLoveHurtscampaign,allowedfanstovotefortheirfavoriteteamatwww.hockeylovehurts.ca.
TwograndprizewinnerswonticketstoaStanleyCupFinalgame.TheprogramwasalsovisibleonNHL.com.
20112010 2009 2011 2010 2009
Geico
StateFarm
Allstate
I’mnotsure
20112010 2009 2011 2010 2009
Anheuser-Busch/
BudLight
Coors
Miller
Labatt
I’mnotsure
18.1%15.8% 13.1% 7.8% 13.5% 9.2%
12.2%7.9%19.6% 11.8% 6.0% 9.2%
8.6%14.3% 13.1% 10.3% 11.0% 11.0%
7.2%3.9% 8.9% 6.4% 6.5% 6.9%
4.5%8.4% 4.7% 6.4% 8.0% 5.5%
0.0%46.3% 34.6% 52.5% 54.0% 55.5%
HondasponsoredaU.S.-basedcontestinwhichvisitorstolocaldealershipswereabletoentertowintwo
ticketstothisyear’sWinterClassic.Theautomakergainedmuchofitsexposurethroughactivationaround
thatgame,aswellastheHondaNHLSuperSkillscompetitionduringthe2011NHLAll-StarWeekend.Ford,
meanwhile,spent$2.1millionduringNHLtelecaststhisseason,No.4amongtheleague’sspenders,and
hasseenitsawarenessamongavidfansrisethreestraightyears.
20112010 2009 2011 2010 2009
Gatorade
Powerade
RedBull
Monster
I’mnotsure
CASUAL
20112010 2009 2011 2010 2009
Ford
Honda
GeneralMotors
Chrysler/Dodge
Toyota
I’mnotsure
20112010 2009 2011 2010 2009
Pepsi
Coca-Cola
MountainDew
DrPepper
I’mnotsure
MLSImpactmovesstadiumopeningdate
The Montreal Impact will not start its
inaugural MLS season at Saputo Stadium,
team officials announced last week. Due
to unsatisfying results regarding proposal
bids, the team has pushed the opening of
the stadium — which is set to grow from
13,000 to 20,000 seats — from March 2012
until midsummer.
CASUAL
20112010 2009 2011 2010 2009
21.7%16.3% 23.2% 18.6% 16.0% 11.4%
16.3%12.3% 6.5% 9.8% 8.0% 4.6%
4.5%5.9% 9.3% 5.9% 4.5% 8.2%
4.5%4.9% 2.8% 5.9% 4.0% 3.6%
5.4%4.9% 1.9% 4.4% 2.0% 2.7%
42.1%50.7% 40.7% 52.0% 58.0% 59.1%
McDonald’sinJanuarysignedanextensionwiththeNHLtomaintainitsrightsastheleague’sAmerican
quick-servicerestaurantthroughtheendofthe2010-11season.IthasbeenaCanadianpartneroftheNHL
since1993.McDonald’salsothisyearbecametitlesponsorofNBC’sinauguralHockeyDayinAmericain
February,whichincludedfourgamesspreadacrosssixhoursofhockeyprogramming,anditsponsored
acombinedninehoursofpregamecoverageonNBCandVersusonthedayofthisyear’sWinterClassic.
Meanwhile,Subway’soverallnumbershavemorethandoubledsinceenteringintoalong-termagreement
withNBCin2009.The“SkateHard.EatFresh”messageispromotedthroughoutNBC’sNHLcoverage.
Nikesignsleasefordistributioncenter
Nike’s merchandising deal with the NFL
is still a year away, but the company’s preparations are well under way. Nike signed a
five-year lease for 400,000 square feet of
industrial property in Memphis solely to
serve as a distribution center for its NFLrelated apparel.
Opinion
SPONSOR LOYALTY DATA
Which of the following is an official sponsor of the NHL?
LOS ANGELES
ATLANTA
The band Styx is coming to Turner Field
on Sept. 17 as part of the Atlanta Braves’
2011 Summer Concert Series presented by
Coca-Cola and Delta Air Lines. Fans who
want special access to the band after the
Braves-Mets game that day can also purchase VIP Field Passes for $20 at braves.
com/styx.
Coast to CoastNHL
SPONSOR LOYALTY DATA
The Dallas Cowboys severed a longstanding relationship with Maximum
Sports Connection after complaints from
out-of-town fans that the firm failed to secure tickets and hotel rooms, then delayed
refunds or made only partial payments,
according to a report in the Fort Worth
Star-Telegram. The team has since sold
the official fan tour partner sponsorship
to Star Sports Tours.
8.6%10.8% 8.9% 8.8% 8.0% 7.9%
10.0%8.4%11.2% 3.9% 7.5% 9.4%
8.6%6.9% 3.3% 4.9% 5.0% 6.1%
3.6%5.4% 3.3% 2.9% 6.0% 2.8%
3.2%4.9% 0.9% 2.9% 3.0% 0.9%
57.5%56.2% 58.4% 66.7% 61.5% 65.4%
StarwoodHotels,whichincludestheSheratonandWestinbrands,heldonlineauctionsduringtheseasongivingitspremiummembersthechancetowinVIPtripstotheNHLdraft,StanleyCupFinalandNHL
AwardsShow.Sheratonsawitsrecognitionnumbersdropamongbothavidandcasualfansthisyearafter
asignificantincreaselastseason,whichwasitsfirstyearbackasasponsorafterathree-seasonhiatus.
AIRLINE
20112010 2009 2011 2010 2009
Southwest
Delta
American
United
I’mnotsure
12.2%13.8% 11.2% 8.8% 8.5% 9.4%
11.3%7.9%11.7% 8.8% 7.5% 9.4%
9.5% 9.4% 15.0% 8.3% 9.5%10.3%
5.0%6.4% 4.7% 9.8% 7.0% 1.4%
49.3%50.7% 38.8% 52.0% 55.0% 58.4%
AirCanada(Toronto),AmericanAirlines(Dallas)andUnitedAirlines(Chicago)allhavenaming-rightsdeals
atvenuesthathostNHLteams.Delta,inFebruary,signedamultiyeardealwiththeLosAngelesKingsand
StaplesCenterownerAEGtobecomeanofficialfoundingpartnerofthatvenue.
NA:Notavailable;companywasnotlistedinthesurveyfieldforpollingresponsesin2009.
JUNE 20-26, 2011
❘
11
Opinion
A PG version of the top
stories of 2011, so far...
PROFESSIONAL
• WAITING FOR THE BIG ONE — The NFL Lockout: It’s all anyone has talked about, for good reason.
The lockout
has paralyzed
FROM THE
the NFL marEXECUTIVE
ketplace since
EDITOR
it was impleABRAHAM D.
MADKOUR
mented March
12 and it has
clearly set the tone of sports business for 2011.
• NOT ONE OF US — Comcast Takes Over NBC:
The closing of this deal changed the face of sports
media with the stroke of a pen. It eventually led to
the surprising exit of Dick Ebersol and created an
environment where the new leadership committed a
record $4.4 billion rights deal with the International
Olympic Committee.
• BIG TIME — Pac-10’s 12-Year, $3 Billion Deal
With ESPN and Fox: The size and scope of this major
coup by Commissioner Larry Scott is remarkable, but
getting two longtime rivals to work together and box out
Comcast is what makes it so important to the industry.
• DIGGING IN THE DIRT — Time Warner’s 20Year Deal With Lakers Worth Nearly $3 Billion:
This may turn out to have the biggest influence on the
industry. It represented a major move by a new player
in the rights market, it put an immense value on local
rights (up to $150 million a year) and it caused every
team to re-examine its local media deals.
• IN YOUR EYES — The Two Sides of the NBA
Labor Stalemate: David Stern calls for a significant
give-back from players; players call for an overhaul of
revenue sharing and note the league’s record revenues.
• I HAVE THE TOUCH — AEG Inks Farmers Field:
As was written when the agreement was announced in
January, it was a masterstroke by AEG to sign Farmers Insurance to a 30-year, $600 million naming-rights
deal for a proposed stadium in downtown Los Angeles
“that has no architect, no site approvals and no NFL
team.” It’s easily the most talked about deal of the year.
• FAMILY SNAPSHOT — The Financial Plight
of the Mets and Dodgers: These history-rich, majormarket franchises offer compelling family subplots.
The Dodgers’ problems have been underscored by the
McCourt divorce, and Sterling Equities’ relationship
with Bernie Madoff is the backdrop for the Mets’. Both
situations have been major PR headaches that MLB
has been forced to deal with all season.
• ON THE AIR — NHL Cashes In on U.S. Media
Rights: Gary Bettman brought on John Collins with
this deal in mind. The result: NBC and Versus paid
up, providing team owners much more than double
the previous amount in rights fees.
• GAMES WITHOUT FRONTIERS — Under Armour’s and Warrior Sports’ EPL deals: Two big and
bold overseas bets, as UA moves forward with its global
ambitions by signing Tottenham Hotspur, while New
Balance’s Warrior Sports surprises everyone with a
$41 million annual kit contract with Liverpool.
• THE RHYTHM OF THE HEAT — Miami’s Pop
Culture Influence: Despite losing in the Finals, LeBron,
D-Wade and Pat Riley drove the NBA’s business metrics
to record heights, creating watercooler conversation
around a team that people loved or hated.
■ PLAYERS: Albert Pujols, Landon Donovan,
Lionel Messi.
■ TEAMS: San Francisco 49ers, St. Louis
Cardinals (grew up there), University of Illinois
(went to school there).
■ CITY: Cape Town.
■ A BUSINESS DEAL: The CBS/Turner NCAA
deal … a game changer for college basketball.
■ POSSESSION: My 1967 230SL Mercedes
convertible roadster.
■ A SPORTS FACILITY: AT&T Park.
■ A SPORTS EVENT: The FIFA World Cup.
■ A TREND: Corporate social responsibility
becoming a critical element of sponsorship and
corporate hospitality activation.
Rick Burton and Norm O’Reilly accurately articulated
(“The secrets of leadership are often found at the bottom,”
SportsBusiness Journal, June 6-12) an all-too-familiar
sense of entitlement among today’s young adults. But
that sense of privilege begins much earlier than college
years.
Howyouseeit
As the article points out, their
parents are “history’s most successful generation,” and many of those parents are sincerely determined to see that their offspring are never
less than successful at any endeavor — academic, athletic,
artistic and others.
For those of us involved in youth sports, it becomes a real dilemma.
Insteadofthe
In Pop Warner, our
rules prevent tryouts,
positivevalues
cutting, and require
ofteamsports,
mandatory play; yet,
we’ve been forced to
they’relearning
defend lawsuits that,
thatMomandDad
at the most basic level,
willfighttheir
were filed due to playing
time, or lack thereof.
battles.
Beyond the tremendous waste of our limited organizational resources defending lawsuits and the threat of suits, we often think
of the values that the children are learning.
Instead of the positive values of team sports, they’re
learning that Mom and Dad will fight their battles and
will make any negative situation go away.
What a tremendous disservice to our children!
All of us learn that we win and we lose in life. I’m not a
psychologist, but I believe that lesson is most easily and
less painfully learned while young. Those of us in the
youth sports world will continue to do our best to teach
sports’ positive values.
Jon Butler
Langhorne, Pa.
Absolutely great article concerning college football/
business (“NCAA must admit big-time college football
is big business,” SportsBusiness Journal, June 13-19).
On May 12, 2001, I gave a presentation at an NCAA Title
IX Seminar concerning the loss of nonrevenue sports due
to escalating tier one budgets, and I quote: “Looks like
college athletics is becoming a big business.” The room
got quiet. Apparently, that was not the time to discuss
“big business” in college athletics.
The 1937 movie “Saturday’s Heroes” was about the business of college football: Students wanted a return for their
efforts; presidents wanted to get back to education and
less emphasis on football. And again in 1940, when in the
movie “Knute Rockne” discussions prevailed regarding
the same issues — higher graduation rates and ethics
were/are more important than playing football. But who
was listening 70-plus years ago?
Again, keep up the pressure, and we just might see some
“endangered” Olympic sports, i.e. men’s gymnastics, (17
remaining teams) returning to collegiate competition.
Dick Aronson
Newton Center, Mass.
Aronson is executive director of the College Gymnastics
Association.
■ MUSIC: World beat/Lounge chill on planes
… contemporary rock on the ground.
■ BOOKS: “How Companies Win,” by David
Calhoun (Nielsen CEO); “The Gold Standard:
Building a World-Class Team,” by Mike Krzyzewski.
SportsMark
Management Group
■ AN INNOVATION: TV graphics like Sportvision in football (field graphics) and ShotLink on
the PGA Tour.
Well-meaning parents fuel Pressure on NCAA could
kids’ sense of entitlement help ‘endangered’ sports
■ TIME OF YEAR: Fall. Harvest time in the
wine country, great weather, start of football.
KEITH
BRUCE
President,
■ A HIRE: Pac-10 hiring Larry Scott and LPGA
hiring Mike Whan as commissioners. Both properties went outside to get great talent.
Butler is executive director of Pop Warner Little Scholars
Inc.
JUNE 27-JULY 3, 2011
■ HEROES: My mom, who is a two-time cancer survivor.
■ A TIMELESS IDEA: The real-time score
graphic on all sports game broadcasts. (Can’t
imagine life without it!)
Abraham D. Madkour can be reached at amadkour@
sportsbusinessjournal.com.
❘
■ ABOVE ALL ELSE: My wife, Kimberly, and
two daughters, Madeleine and Mason.
■ AN OUT-OF-THE-BOX IDEA: MLB All-Star
winner gets home-field advantage in the World
Series.
I will most likely take a Sledgehammer to this list in
December. In the meantime, let me know what you think.
2 0 What I Like...
What I Like …
Off to Vermont for a long weekend and to take my two
sisters to see Peter Gabriel play at Saratoga. Heading
into the halfway mark of the year, here are my top 10
sports business stories of 2011 — set to certain songs
from Gabriel’s catalog:
■ GADGETS: iPad (two of them, so I don’t
have to fight with my daughters over just one).
■ CHORES: Cleaning … I am a renowned
neat freak.
■ A PRO LEAGUE OR TEAM BUSINESS INITIATIVE: MLS team expansion and “First Kick”
initiative.
■ HOBBIES: Winemaking, golf, tennis, road
biking in Dry Creek Valley, gardening.
■ AN IDEA OR INVENTION I WISH I HAD
THOUGHT OF: Silly Bandz … my girls have
hundreds of them all over the house.
■ A FANTASY JOB: To be Jim Nantz. I always wanted to be a sports broadcaster.
What I Like About …
■ SPORTS: It is the great equalizer … whether you are 8 or 80, male or female, you care.
■ SPORTS BUSINESS: Any time you can mix
a love of marketing with the love of sports and
get paid for it, it’s a good place to be.
■ SPORTS MEDIA: Omnipresent. Passionate.
■ SPORTS TECHNOLOGY: It allows you to
experience sports so differently now … imagine
it in 10 years.
■ COMPETING: When you win, there is no
better feeling. When you lose, you get up and
dig in deeper.
■ THE FUTURE OF SPORTS BUSINESS: I see
nothing but up, up, up as the popularity and accessibility of sport expands. It is a growth stock.
What I Would Like To …
■ CHANGE: Eliminate penalty kicks in the FIFA
World Cup final … play to the last goal scored.
■ CHANGE IN WHAT I DO: Listen more, be
a better leader. Personally, work out more, be
a better winemaker, play more golf.
■ SEE: USA wins the FIFA World Cup. It will
happen.
■ SEE LESS OF IN SPORTS BUSINESS: Corporate procurement divisions.
■ SEE DIFFERENT: An Olympics opening
ceremony under 2 1/2 hours.
What I Don’t Like …
■ IN SPORTS: Cost of a ticket to everyday
games.
■ IN BUSINESS: Lack of decision making. I
know it is said a lot, but there is just too much
“paralysis by analysis” in business that can
stymie the great idea.
■ TRIPS: Weekend journeys to our house
in Healdsburg, Calif.; Lake Tahoe; family trips
to New York City.
■ MOVIES: “Bottle Shock,” “Invictus,” “The
Shawshank Redemption,” Bourne trilogy movies.
■ TV: ESPN, “Entourage,” “30 Rock,” “The
Big Bang Theory.”
■ IN GENERAL: The use of the term “no
problem” as a replacement for “you’re welcome.” (Since when is gratitude a derivative
of a problem?)
■ CONCERTS: The Who at our CBS event last
year, U2, Coldplay, Dave Matthews.
PERSONAL
■ FOOD: Give me a perfectly grilled steak
and I am happy.
What I Like …
■ PEOPLE: Navy SEALs, teachers, philanthropists, Olympians.
■ ARTIST: Wade Hoefer.
■ DRINK: My 2008 Sonoma County Zinfandel
or 18-year-old Glenmorangie.
■ VACATION SPOTS: Hawaii, South Africa,
Italy and soon … Brazil.
■ CARS: All German. BMW, Mercedes, Audi.
■ THAT WOULD SURPRISE THOSE WHO
KNOW ME: I was going to be an architect,
which is the real reason that everyone can
read my notes.
■ QUOTE: “The most important name on your
uniform is the one on the front of the jersey, not
the back.” — John Wooden.
LETUSHEARFROMYOU
Street & Smith’s SportsBusiness Journal welcomes letters
from readers on any topic that is making headlines in the world
of sports business.
Letters must be signed and must include the writer’s city and
state. Please include a daytime telephone number for verification purposes only. All letters are subject to standard editing for
style, grammar and length.
Address to: Letters, Street & Smith’s SportsBusiness Journal, 120 W. Morehead St., Suite 310, Charlotte, NC 28202.
By e-mail: [email protected]
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Coast to CoastNHL
ARLINGTON, TEXAS
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3 0 ❘
JUNE 6-12, 2011
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Group produces a series of events each year that cover issues in nearly every
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which brings together the top executives in sports business to discuss the
major issues affecting sports business as a whole, each year the conference
calendar also includes events focused on specific segments.
• Activation Summit
• Sports Facilities & Franchises/Ticketing Symposium
• Sports Marketing Symposium
• Sports Media & Technology
• Motorsports Marketing Forum
• Intercollegiate Athletics Forum
These conferences are designed to provide insight from the top
executives in sports on topics such as best practices, the impact and use
of new technologies, successful business models and trend analysis. Each
conference is also planned to allow ample time for peer-to-peer networking
to help sports executives build and extend networks and to engage in
discussion about common issues.
The SportsBusiness Journal/Daily Conferences are ideal platforms to
reach and influence sports executives in key decision-making positions.
Each conference offers prospective sponsors a host of opportunities to fit a
wide range of budgets. Sponsorship opportunities include:
Title Sponsorship levels
• Entitlement
• Platinum
• Gold
Segment Sponsorships
• Breakfast
• Luncheon
• Break
• Reception
Element Sponsorships
• Registration
• Badge
• Event Video
• Welcome Pack
Exhibits
Conferences & Events
Awards
In addition to the full calendar of business-focused conferences, the SportsBusiness Journal/Daily
Conference & Events Group produces programs designed to honor and recognize outstanding achievement in
the industry.
Our Forty Under 40 Awards and Sports Business Awards have become coveted and much sought-after
honors.
Each year, the Forty Under 40 Awards program recognizes the 40 best young executives in the in the
sports industry. Winners are featured in a special section in SportsBusiness Journal and are celebrated later in a
live black-tie event where they receive their Tiffany-designed trophies.
The Sports Business Awards are the “Oscars” of sports business. Each year, companies, sports properties
and agencies vie to be named the best in more than 15 categories including Sports Media, Sports Facilities,
Sports Agency, Professional League, Professional Team and Sports Executive. It’s a high-powered night with the
most prominent executives in sports in attendance.
These top-level productions are designed to celebrate the best in sports business and are unequalled
opportunities for brand building and high-profile exposure to the industry’s most influential executives.
Advertising Opportunities
Hundreds of marketers, including leagues, teams, networks, media companies,
architects, builders, financial institutions and other suppliers to the sports
industry, have used the many assets of Street & Smith’s Sports Business Group
to promote their products and services. With a combined audience of well over
85,000 professionals, Street & Smith’s Sports Business Group offers advertisers the
opportunity to deliver
a message to the entire industry at every level and in every segment.
With more than 15 publishing opportunities each week, a constant online
presence, the industry-leading directory and major industry events, advertisers can
design marketing programs to meet any reach, frequency, timing and efficiency
criteria. Whether using advertising pages, special inserts, event sponsorships, online
visibility, contests and sweepstakes or targeted mailings, Street & Smith’s Sports
Business Group can design marketing programs custom tailored to your needs.
“SBJ gives the NFL the opportunity to reach all our partners at key
times of the year to thank them for their support. It also allows us the
opportunity to announce to the industry key initiatives we launch
during the year, as well as other businesses we are driving. We’ve
utilized the cover wraps in clever ways around our tent pole events,
and the online advertising space has allowed us to drive some of our
digital initiatives for offers in which the whole industry can participate.”
Rob Stecklow
Director of Advertising and Media, National Football League
“Advertising in SBJ gets us in front of the audience we need to be in
front of. It’s a staple in our advertising budget. SBJ has certainly helped
to elevate our Brand to a much higher level.”
Pete Fitzpatrick
President & Co-founder, Home Team Marketing
“SportsBusiness Journal has proven to be the best way for us to reach
leaders and influencers in the sports industry. When we have an
important message to communicate, we look to SBJ and SBD.”
Chris Russo
CEO, Fantasy Sports Ventures, Inc.
“Centerplate has enjoyed a great working relationship with the
SportsBusiness Journal team and has found the publication to be a
highly effective way to reach our audience with our messages.”
Bob Pascal
CMO, Centerplate
B:10.875”
T:10.625”
S:9.875”
ONCE AGAIN,THE WORLD’S
BEST CAME TO PLAY.
T:14”
S:13.25”
B:14.25”
OFFICIAL
TEAM MEMBER
AS DID OVER 700,000 FANS.
A sincere thanks from the USTA to the fans, players, broadcast partners, sponsors, and
the City of New York for making this US Open another spectacular event. Your support
and the success of this year’s US Open makes it possible for us to continue our mission
to grow and develop the sport, bringing tennis to millions across the country.
AMERICA , YOU ARE THE TEAM BEHIND THE TEAM. AND ON JULY 27TH, 2012,
IN LONDON, WE’LL MARVEL AGAIN AT WHAT A TEAM OF OUR BEST CAN
AND DONORS, AND WITH THE SUPPORT OF THE AMERICAN PEOPLE.
LIKE US ON FACEBOOK
www.facebook.com/USOlympicTeam
www.facebook.com/USParalympics
©2010 USTA. Photos © Getty Images.
And Special Thanks to…
CBS Sports • ESPN • Tennis Channel
Chase • Citizen Watch Company • IBM • J.P. Morgan • Mercedes-Benz • Olympus
American Express • Continental Airlines • Heineken • Polo Ralph Lauren
Canon • The Cosmopolitan of Las Vegas • Esurance • evian • Grey Goose • Kraft Foods, Inc. • The New York Times
Panasonic 3D • Stonyfield • TicketsNow • Tiffany & Co. • Westin Hotels & Resorts • Wilson Sporting Goods Co.
ACCOMPLISH THANKS TO THE INVALUABLE CONTRIBUTIONS OF OUR SPONSORS
© 2011 United States Olympic Committee, a 501 (c) (3) not-for-profit corporation
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INK NAME:
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Mergers and Acquisitions Advisory
Corporate Finance & Capital Raising
®
Bank Loans
Debt Financing
award nominees
Public Financing
Financial Advisory
Fairness Opinions
Business Valuations
Capital Adequacy Opinions
Private Equity Investing

Lucky,
Venture Capital Investing
Someday,
I’m going to ___________ .
Business Development
ESOP
Congratulations on your second Forty Under 40 award.
Research
Thank you for your leadership, passion and friendship.
Restructuring
© 2011 Hendrick Motorsports, LLC
– Your team at GroupM Entertainment & Sports Partnerships
OUTSTANDING SPORTS DOCUMENTARY
LOMBARDI
MAGIC & BIRD: A COURTSHIP OF RIVALS
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HARD KNOCKS: TRAINING CAMP WITH THE NY JETS
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OUTSTANDING SPORTS JOURNALISM
REAL SPORTS WITH BRYANT GUMBEL – Fallen Star (Frank Deford)
REAL SPORTS WITH BRYANT GUMBEL – The Missing Link (Bernard Goldberg)
OUTSTANDING POST PRODUCED AUDIO/SOUND
24/7 PENGUINS/CAPITALS: ROAD TO THE NHL WINTER CLASSIC
OUTSTANDING LONG FEATURE
REAL SPORTS WITH BRYANT GUMBEL – Leading Man (Bernard Goldberg)
THE DICK SCHAAP WRITING AWARD
24/7 MAYWEATHER/MOSLEY
OUTSTANDING EDITED SPORTS SPECIAL
24/7 MAYWEATHER/MOSLEY
OUTSTANDING EDITED SPORTS SERIES/ANTHOLOGY
REAL SPORTS WITH BRYANT GUMBEL
OUTSTANDING EDITING
24/7 JIMMIE JOHNSON: RACE TO DAYTONA
Distressed M&A
Asset Divestitures
Creditor and Vendor Negotiations
Turnarounds
Bankruptcy Management
Liquidation
OUTSTANDING MUSIC COMPOSITION/DIRECTION/LYRICS
LOMBARDI
OUTSTANDING NEW APPROACHES – SPORTS PROGRAMMING
MAYWEATHER/MOSLEY FACE OFF WITH MAX KELLERMAN
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Your endeavor.
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Endless possibilities.
THANK YOU FOR CONTINUING
THE STANDARD OF EXCELLENCE
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The voice of sports business

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