Los Angeles - OUTFRONT Media

Transcription

Los Angeles
1731 Workman Street Los Angeles, CA 90031 / 323-222-7171 / OUTFRONTmedia.com
Customers are at the core of everything we do. We are driven to make it easier to plan, buy, and activate successful
advertising programs. We are laser-focused on exceptional customer service and on exceeding customer expectations.
We embrace change and take the lead in creating new markets, new formats and new opportunities. We put fresh
thinking and innovative approaches to work in all aspects of our business — from digital networks, to social and
mobile integration, to improved business practices.
We are OUTFRONT Media. Always innovating. Always connecting. Always on. Always the right choice. Always.
Copyright © 2016 OUTFRONT Media Inc. All rights reserved.
Why Go Out-of-Home?
95%
80%
61%
20%
Outdoor
40%
Commuters
60%
91%
70%
71%
67%
Internet
96%
Newspaper
100%
Radio
Today’s consumers are increasingly mobile — 70% of their waking hours are spent away from
home and with out-of-home ads whether in their cars, riding mass transit, on foot or at the
point-of-sale.
OOH advertising reaches almost the entire U.S. adult population each
week.
Television
According to the 2013 Arbitron Out-of-Home Advertising Study, we are spending even more
time out of home — more than 89% of U.S. residents aged 18 or older are exposed to Outdoor
advertising each day. Outdoor advertising reaches consumers 24/7 — during their daily
commute, on their lunch break and throughout shopping trips. Out-of-home is often the last
message a consumer receives before making a service or buying decision.
Pedestrians
It’s Simple — That’s Where the People Are!
Los Angeles
0%
Out-of-Home
Why OUTFRONT Media?
We deliver audience.
Our media is targetable by market and demographic, allowing us to pinpoint accurately who
you need to reach, and then reach them consistently — more than 20 times each month. With
our newest media measurement system, TAB OOH Ratings, we are able to further refine our
delivery.
Nearly three-quarters of outdoor viewers shop on their way home from work; more than
two-thirds make their shopping decisions while in the car and more than one-third make the
decision to stop at the store while on their way home — all times when outdoor advertising has
the opportunity to influence purchasing and service decisions.
Source: Arbitron Out-of-Home Advertising Report, 2013
Why Now?
We deliver service.
We are committed to delivering research and information that helps tailor a program to achieve
your marketing objectives. We are committed to the “after-sale,” following your program through
to success.
We deliver America.
Out-of-home is the LAST mass reach medium. Beyond fragmentation and self-selection is
an emerging marketplace that is redefining how we interact with media and content. As the
traditional media model gets reconfigured, out-of-home becomes the ONLY mass media choice.
We are always there and we are always on.
Whether it’s bulletins in suburban communities, transit shelters and bus kings in our urban
centers, rail displays in transportation systems that connect bedroom communities to
commercial centers, high-impact digital billboards, or standard billboards on highways entering
or leaving major cities, we have you covered.
Last Rev. 07/29/16
Los Angeles
1731 Workman Street
Los Angeles, CA 90031-3381
(323) 222-7171 / OUTFRONTmedia.com
National In-Car Study
18 1/2 Hours per week on the road!
Los Angeles
Billboards move consumers to action!**
On a roadside billboard, have you ever learned of...
2:52
3:00
a phone number
28%
44%
a radio tune-in
Typical Weekend
a TV show tune-in
0%
How much time in hours or minutes do you spend combined,
either driving or riding as a passenger in any vehicle, on a
typical weekday/weekend?
47%
bus stop?
26%
a website address
Typical Weekday
59%
58%
a restaurant*
0:00
public bus, not including
a school bus?
50%
a store*
2:00
1:00
At any time in the past 7 days have you noticed a...(total)
58%
an event
2:07
Buses & Shelters get attention!**
38%
taxi cab?
33%
25%
50%
75%
0%
25%
50%
75%
100%
*and visited establishment
Results displayed in hours: minutes
31% Increase in time spent in-car.
3:00
2:00
e
eas
ncr
I
31%
71% of travelers notice Billboard Ads.*
From work to...
fast-food restaurant
2:52
2:11
Workers shop on their way home.**
a sit-down
restaurant
Most of
the Time
28%
22%
Sometimes
34%
53%
a drug store
2003
2009
During our 2003 national in-car media survey, Arbitron found
that Americans averaged 2 hours and 11 minutes in their cars
during an average weekday; in 2009, Americans are reporting
spending 2 hours and 52 minutes in their cars per weekday —
a 31% increase.
58%
a convenience store
a dept. store
0
82%
a grocery store
1:00
Each Time
9%
Almost
Never
16%
44%
32%
63%
a “Big Box” store
Never
11%
0%
25%
50%
75%
Base: United States residents aged 18 or older who have traveled in any vehicle in the past month. ** Based on respondents that noticed ads.
Source: Arbitron National In-Car Study 2009
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Los Angeles
1731 Workman Street
100%
Out-of-Home Creates Awareness!
Los Angeles
7 out
of 10
Adults say that they’ve seen an OOH ad in the past month
And among those who have seen an OOH ad:
70%
Say OOH is very, or
somewhat likely, to
influence a purchase.
58%
Search the web as a
direct result of seeing
an ad.
55%
Use mobile /social
media to share
information while
viewing
an OOH ad.
Source: Touchpoints USA Billboard Study, 2012
Are more likely to learn
about the brand being
advertised.
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Los Angeles
1731 Workman Street
41%
Moving Consumers to Action!
Los Angeles
7 out
of 10
Adults say that they’ve seen an OOH ad in the past month
And among those who have seen an OOH ad:
40%
40%
40%
viewed a
DIRECTIONAL ad
WATCHED a TV
program
advertised
visited a
RESTAURANT
advertised
TALKED about a
product advertised
ATTENDED an event
advertised
29%
28%
26%
26%
18%
shopped a
SALE in-store
that week
shopped a
SALE online
that week
visited a
WEBSITE that
was advertised
39%
IMMEDIATELY
visited business
Source: Arbitron OOH Industry Report, 2013
CALLED
a phone number
advertised
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Los Angeles
1731 Workman Street
33%
OOH: A Return On Your Investment
Los Angeles
$4.00
$3.50
$2.80
$2.50
$2.43
$3.38
$3.14
$2.41
$1.00
$.50
OOH
PRINT
$1.50
ONLINE
$2.00
TV
The British media research firm Brandscience analyzed over 600
econometric case studies to gauge the impact of out-of-home on sales
results. The information is used to provide insights about how out-of-home
advertising works relative to other media, independently and in synergy
with other media. Brandscience found for each dollar spent on out-of-home
advertising, an average of $2.80 was received in sales. Television and print
advertising have a lower ROI, yet receive a greater share of the dollars in
the average media mix.
Sales ROI
$3.00
RADIO
It’s Simple — That’s Where the People Are!
$-
Research studies have repeatedly shown that OOH significantly lowers the cost of advertising.
To reach 1,000 people, online can cost up to $17.50 per thousand impressions, magazines
can cost up to $21.00 per thousand. At $3.38-$8.65 per thousand impressions, OOH delivers
the same audience at significantly lower costs. Only radio comes anywhere close.
$50.00
Using out-of-home in combination with other media improves
the retention of a campaign’s advertising message. This works
particularly well for television and online advertising.
Television
Newspapers
Magazines
$40.00
Internet
Cable
Broadcast
18
Message Decay Rate (Days)
$30.00
Online
$20.00
OOH
Radio
$10.00
ly
es
s
ai
in
D
us
B
Se
a
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ot
rc
Po h S
G
en rta ite
lS s
er
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us al C ite
s
in
o
nt
Sp
es
en
s
ot
C
on t
TV
N
te
et
nt
Ea
w
or
rly
k
E
T
Sp V
ve
ot P .
Sp TV rim
e
ot
N
TV ew
s
Pr
im
e
In Ne
te tw
rc o
r
Zo onn k
ne ec
t
d
N
Sp
ew
ot
sw
M
e
W en ek
l
om ’s
In ies
en te
re
’s
Fa st
sh
B ion
us
in
es
s
el
t
Po er
st
B er
ul
le
tin
N
et
w
or
k
14
12
10
8
6
4
2
$0
Sh
16
0
Without OOH
Source: OAAA.org, 2013
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Los Angeles
1731 Workman Street
With OOH
Increase Your Reach!
Los Angeles
According to a 2012 survey conducted by Touchpoints USA, when OOH is added to
a media plan, it can increase reach by 18% for TV and up to 45% for Radio.
+316%
+212%
+18%
TV
+68%
+45%
Radio
Web
Social
Mobile App
Source: Touchpoints USA Billboard Study, 2012
Out-of-home media delivers more online activity per advertising dollar spent compared to other offline media.
400
350
294
300
250
180
200
150
100
50
61
350
311
Television
174
98
Search
61
98
63
Facebook
Source: Arbitron OOH Industry Report, 2013
95
Newspaper/Magazine
Out-of-Home
Twitter
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Los Angeles
1731 Workman Street
Radio
154
Top 50 Market Coverage
Market
CBSA
Population Age 18 +
Phoenix-Mesa-Scottsdale, AZ
3,457,429
Detroit-Warren-Dearborn, MI
3,332,255
Riverside, CA
3,307,319
Seattle-Tacoma-Bellevue, WA
2,909,229
Minneapolis - St. Paul, MN
2,698,084
San Diego-Carlsbad, CA
2,563,295
Tampa-St. Petersburg (Sarasota), FL
2,374,159
Baltimore-Columbia-Towson, MD
2,188,674
St. Louis, MO-IL
2,177,675
Denver-Aurora-Lakewood, CO
2,157,155
Pittsburgh, PA
1,903,444
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Orlando-Kissimmee-Sanford, FL
1,859,297
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New York, NY /
15,806,405
North Jersey & Central Jersey
Los Angeles-Long Beach, CA
10,363,815
Chicago, IL-IN-WI
7,322,541
Dallas-Ft. Worth-Arlington, TX
5,239,799
Houston-The Woodlands, TX
4,885,987
Miami-Ft. Lauderdale, FL
4,783,986
Philadelphia, PA-NJ-DE-MD /
4,727,310
South Jersey
Washington, DC-VA-MD-WV
4,720,493
Atlanta, GA
4,298,956
Boston-Cambridge-Newton, MA-NH
3,811,087
San Francisco /
Oakland /
3,714,911
San Jose, CA
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Bulletins/
Walls
indicates OUTFRONT media available
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Los Angeles
Posters/
Jr. Posters
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Commuter Rail/
Subway
Buses
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Street
Furniture
Wrapped
Media
Lifestyle Centers/
CityLites
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indicates digital media available
Los Angeles
1731 Workman Street
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Airports
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Top 50 Market Coverage
Market
•
CBSA
Population Age 18 +
Bulletins/
Walls
Los Angeles
Posters/
Jr. Posters
Portland-Vancouver, OR-WA
1,852,687
•
Charlotte-Concord, NC-SC
1,843,603
•
San Antonio-New Braunfels, TX
1,780,935
•
Sacramento-Roseville, CA
1,741,842
••
Cincinnati, OH-KY-IN
1,647,337
•
Las Vegas-Henderson-Paradise, NV
1,615,337
••
Cleveland-Elyria,OH
1,615,309
•
Kansas City, MO-KS
1,577,229
••
•
Columbus, OH
1,545,222
••
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San Jose-Sunnyvale, CA
1,525,784
••
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Austin-Round Rock, TX
1,518,122
Indianapolis-Carmel-Anderson, IN
1,500,259
••
Nashville-Davidson, TN
1,406,121
••
Virginia Beach, VA-NC
1,342,960
•
Providence-Warwick, RI-MA
1,287,098
•
Milwaukee-Waukesha, WI
1,205,977
•
Jacksonville, FL
1,122,497
••
Oklahoma City, OK
1,024,675
Memphis, TN-MS-AR
1,007,324
••
Richmond, VA
993,380
•
Louisville, KY-IN
989,275
••
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New Orleans-Metairie, LA
984,141
••
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Hartford-West Hartford, CT
962,897
••
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Raleigh, NC
958,147
•
Buffalo-Cheektowaga, NY
906,516
•
Birmingham-Hoover, AL
883,982
Rochester, NY
855,479
indicates OUTFRONT media available
•
Commuter Rai/
Subway
Buses
Street
Furniture
Lifestyle Centers/
CityLites
•
•
Airports
••
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indicates digital media available
Source: Census Data (2016 Update)
Los Angeles
1731 Workman Street
Wrapped
Media
Last Rev. 07/29/16
Los Angeles Overview
Los Angeles
As the entertainment capital of the world, Los Angeles is one of the most important economic and cultural
centers in the United States. The extraordinary year-round warm weather and variety of entertainment options
make LA the place to be with more than 40 million visitors traveling to the area each year.
Los Angeles is diverse in all things – people, recreation, art, food, neighborhoods and ecosystems. It is
also on the leading edge of several growth industries including fashion, health services, aerospace and
technology. OUTFRONT Media dominates the vast region with a variety of traditional and transit formats,
including exclusive coverage on the LA Metro rail system.
With all of the out-of-home media opportunities with OUTFRONT Media, you are certain to attract attention
from your key audience and create buzz for your brand.
Market Demographics:
CBSA Population (18+)
HHI $100K+:
College Educated (4+ yrs):
White Collar Occupation:
Blue Collar Occupation:
10,363,815
29.16%
29.01%
60.09%
20.39%
Race & Ethnicity:
White:
AA/B:
Hispanic Origin:
Available Products:
53.19%
6.89%
46.16%
Source: Nielsen Data, Los Angeles, CA 2016
Asian: 13.23%
Other: 26.69%
• Bulletins/Wallscapes
1,900+ Faces
• Posters
2,300+ Faces
• Digital Billboards/Posters 19 Faces
• Lifestyle Centers
12 Centers
• Bus Shelters
5,000+ Faces
• Buses
3,000+ Buses
• Rail
LA Metro Rail & Metrolink Systems
• Mobile Geofencing
OUTFRONT Mobile Network
Market In Motion:
Drove alone to any place (wk):
Traveled 200+ miles (wk):
Spent 30+ minutes traveling to work one way:
Walked 3+ miles town/city (wk):
Took the bus to any place (wk):
85.1%
25.4%
24.0%
25.3%
15.5%
Source: Scarborough Research 2016, Los Angeles CBSA, Release 1
Last Rev. 07/29/16
Los Angeles
1731 Workman Street
Points of Interest
Major Points of Interest:
Walt Disney Concert Hall
Greek Theatre
Hollywood Bowl
Pantages Theatre
Los Angeles County Museum of Art
MOCA Museum
Grauman's Chinese Theater
Hollywood Walk of Fame
Dolby Theatre
The Getty Center
LA Live
Armand Hammer Museum
Autry Museum of Western Heritage
California Museum of Science and Industry
Cerritos Center for Performing Arts
Shubert Theatre
Taper Ahmanson Theatre
Major Headquarters
Cartoon Network
Disney
Dole Foods
Edison
Fox
MGM
Nestle USA
Guess
American Apparel
Occidental Petroleum
Paramount Pictures
Ralphs
Sketchers
Sony Pictures
Universal
Warner Bros
DIRECTV
Mattel
Convention Centers:
Los Angeles
Professional Sports Teams:
Los Angeles Dodgers
Los Angeles Lakers
Los Angeles Clippers
Los Angeles Sparks
Los Angeles Kings
Los Angeles Galaxy
Los Angeles Angels of Anaheim
Anaheim Ducks
Colleges/Universities:
UCLA
USC
University of California Irvine
Cal State Fullerton
Cal State Long Beach
Cal State Los Angeles
Cal State Northridge
Pepperdine University
Santa Monica College
Shopping Centers/Nightlife:
Staples Center
Disneyland
Hollywood
3rd Street Promenade
Honda Center
Rodeo Drive
Santa Monica Pier
Sunset Strip
LA Live
Hollywood & Highland
Old Town Pasadena
Melrose Avenue
Knott's Berry Farm
The Grove
Universal Studios
Venice Beach
Westmont Village
Los Angeles Convention Center
Anaheim Convention Center
Long Beach Convention Center
Last Rev. 07/29/16
Los Angeles
1731 Workman Street
OUTFRONT Mobile Network
Los Angeles
Prime. Engage. Capture.
What advertising opportunities are on the OUTFRONT Mobile Network?
The OUTFRONT Mobile Network is a customized geofencing solution, with location verification enabled. Advertisers place a virtual
radius around OOH assets and key secondary locations, which triggers the delivery of mobile banner ads. While in the geofence,
consumers actively engaged with an app in the OUTFRONT Mobile Network, have the opportunity to be delivered a banner ad.
Upon clicking the banner ad, the consumer is taken to a dynamic landing page, where further actions can take place.
How can the OUTFRONT Mobile Network connect with consumers?
Mobile ads allow advertisers to create an one-to-one engagement with consumers. After being primed by the OOH ad, the
consumer can learn more about the brand or service via their mobile phone. Utilizing the dynamic landing page, advertisers can
communicate specific action items for the consumer. Examples include: interactive directions, click to call, click to website, video.
Product Information:
• Lat/Long Defined Virtual Radius
• Banner Ad (320 x 50), PNG/JPEG/GIF
• Templated Mobile Optimized Landing Page
Branded Header (320 x 200), Directions, Call,
Video (YouTube hosted), Promo, Custom Button
• Deliverable Targets: Impressions, CTR, SAR
• Retargeting option available
Coverage:
National
Why is the OUTFRONT Mobile Network valuable to advertisers?
Studies show OOH as the best primer for mobile engagement, with consumers 48% more likely to click a mobile ad after being
exposed to it on OOH first*. By layering mobile onto any OOH campaign, advertisers gain additional insight on consumer
engagement with their brand, measured by engagement metrics of click through rate (CTR) and secondary action rate (SAR).
Los Angeles
1731 Workman Street
*SOURCE: Ocean Beyond OOH Neuroinsight, 2015
Last Rev. 07/29/16
Bulletins
Los Angeles
Exposure. Presence. Impressions.
What advertising opportunities are on bulletins?
Located on key highways, intersections and integral choke points in Los Angeles, bulletins offer unparalleled outdoor coverage
and make your message larger-than-life.
How can bulletins connect with consumers?
Static bulletins are one of the greatest ways to impact the increasingly mobile population and to communicate your message
to the masses. Month-long presence and tremendous visibility to vehicular traffic impacts commuters on the go and influences
purchase decisions.
• 14’h x 48’w
• Odd Sizes
• Extensions available
Coverage:
See map for complete coverage
Why are bulletins valuable to advertisers?
Your message generates ultimate brand awareness. Bulletins offer a vibrant creative canvas to make a major splash in the Los
Angeles market that is sure to catch the attention of daily commuters and historically high traffic flow.
Last Rev. 07/29/16
Los Angeles
1731 Workman Street
Bulletins
Los Angeles
Coverage
Last Rev. 07/29/16
Los Angeles
1731 Workman Street
Sunset Boulevard Billboards
Los Angeles
Spotlight. Influential. Impressions.
What is sunset boulevard?
Sunset Boulevard is located on the westside of Los Angeles stretching from downtown to the Pacific Ocean in the Pacific
Palisades. This boulevard is one of LA’s most traveled with over 1,128,000 motorists per week.
How can sunset boulevard connect with consumers?
• Sizes vary by location
Coverage:
Sunset Boulevard draws people from all over the world, maximizing impressions and exposure to an advertiser’s brand.
Why is sunset boulevard valuable to advertisers?
Most famous for the “Sunset Strip” club scene along the section running through West Hollywood, this boulevard is now host to
several upscale boutique shops, 5 star restaurants, night clubs and high income residents and is also the entertainment center
for LA’s television and music industry.
Last Rev. 07/29/16
Los Angeles
1731 Workman Street
Sunset Boulevard Billboards
Los Angeles
Coverage
Last Rev. 07/29/16
Los Angeles
1731 Workman Street
Bulletin Squares
Los Angeles
Glowing Results. Versatile.
What are bulletin squares?
Bulletin squares are located on heavily traveled boulevards and freeways throughout Los Angeles. This media provides branding
with a clear and continuous message throughout the year.
How can bulletin squares connect with consumers?
• 26’h X 24’w
Coverage:
This vertical format bulletin allows for cross branding between several out-of-home media formats to resonate among passersby.
Why are bulletin squares valuable to advertisers?
Bulletin squares offer unparalleled targeted coverage of downtown Los Angeles, LAX, the San Fernando Valley, Universal City,
Glendale, West Hollywood & Century City.
Last Rev. 07/29/16
Los Angeles
1731 Workman Street
Bulletin Squares
Los Angeles
Coverage
Last Rev. 07/29/16
Los Angeles
1731 Workman Street
Posters
Los Angeles
Street Smart. Targeted. Impact.
What are posters?
Located along primary and secondary roadways in Los Angeles, posters are highly visible to both pedestrian and vehicular traffic.
Posters are also made of 100% recyclable polyethylene printed copy.
• 10'5"h x 22'8"w
• Available in Premier Panels (12'3"h x 24'6"w)
Coverage:
How can posters connect with consumers?
Neighborhood penetration makes posters the ideal point of purchase media. Demographic-specific locations bring your ad
directly to your target audience. Targeted programs include upscale showings, general market, ethnic and individual locations.
Their smaller canvas also allows these signs to be placed in local neighborhoods where bulletins are zoned out.
Why are posters valuable to advertisers?
These big, bold and environmentally friendly boards are visually engaging — regardless of weather conditions. Posters are
seamless, guaranteeing consistent color tone across the surface of the board. Posters also offer point-of-purchase opportunities
and are a great medium for local businesses to drive traffic to their stores.
Last Rev. 07/29/16
Los Angeles
1731 Workman Street
Posters
Los Angeles
Coverage
Last Rev. 07/29/16
Los Angeles
1731 Workman Street
Digital Billboards
Los Angeles
Dynamic. Relevant. Impactful.
What are digital billboards?
Digital billboards provide advertisers with ultimate flexibility. Day-parting, last minute updates and promotional campaigns are all
possible with endless creative opportunities.
How can the digital billboards connect with consumers?
Utilizing Twitter, Facebook, and other social media sites to connect with your customers by announcing news, events, contests,
giveaways. Keep consumers updated in real time on digital billboards.
• LED Display Size:
14'h x 48'w
• Spot Length:
:08 seconds
Coverage:
Why are digital billboards valuable to advertisers?
Advertising with one of our digital billboards is a great opportunity to stand out from the crowd. Production costs are no longer an
issue. Digital billboards allow the advertiser to change copy within minutes without any printing or installation costs.
Last Rev. 07/29/16
Los Angeles
1731 Workman Street
Digital Billboards
Los Angeles
Coverage
Last Rev. 07/29/16
Los Angeles
1731 Workman Street
Digital Freeway Network
Los Angeles
Unified. Convenient. Powerful.
What is the digital freeway network?
The digital freeway network includes 9 digital bulletins located on the major freeways of Los Angeles. These boards are bought
as a package to ensure maximum exposure and impact within the high mileage commuters of LA.
How can the digital freeway network connect with consumers?
The digital freeway network package allows advertisers to reach and speak to consumers within all corners of greater LA. With
a high percentage of Angeleno’s driving far distances, advertisers have the opportunity to increase frequency with this package.
• LED Display Size:
14'h x 48'w
• Spot Length:
:08 seconds
Coverage:
Why is the digital freeway network valuable to advertisers?
The digital freeway network allows advertisers to double their exposure to consumers and engage drivers, especially during
high traffic times.
Last Rev. 07/29/16
Los Angeles
1731 Workman Street
Digital Freeway Network
Los Angeles
Coverage
Last Rev. 07/29/16
Los Angeles
1731 Workman Street
Digital Posters 1OAK
Los Angeles
Dynamic. Prime Positioning.
What are digital posters?
These digital units are strategically located along the desirable and historic Sunset Strip in West Hollywood in one of the country’s
most active nightlife districts. With the ability to change copy dynamically the same day, digital posters provide advertisers with
ultimate flexibility.
How can digital posters connect with consumers?
The daytime rush on Sunset Boulevard creates long dwell times, providing the prime opportunity for you to connect with locals
and tourists alike from diverse audience segments. Come nightfall, your message will be seen by the who’s who of entertainment,
from trendsetters to hip-hop moguls to Hollywood a-listers, advertisers have the ability to impact them all!
Why are digital posters valuable to advertisers?
The key placement, dynamic exposure, and advanced technology of the 1OAK digital posters give advertisers endless creative
possibilities.
• (2) 10’h x 22’w screens*
• (8) :08 static spots available
• (4) :16 full motion spots available**
• Hours of Operation: 6:00 AM -2:00 AM
Coverage:
Sunset Boulevard
*The units are sold as a married pair.
**A 64 second full motion spot is reserved for and will be
utilized by the city of West Hollywood for public art. This spot
will be shown 6x an hour.
Last Rev. 07/29/16
Los Angeles
1731 Workman Street
Sunset Video Vision XD
Los Angeles
Colorful. Excitement. Stand Out.
What is sunset video vision xd?
The sunset video vision xd is strategically located along the world famous Sunset Strip in West Hollywood. More than 1,128,000
people travel Sunset Boulevard each week, making it one of LA’s busiest thoroughfares! With (2) screens, this multi-media canvas
of creativity brings your brand to life on over 550 square feet of state-of-the-art LED technology.
How can sunset video vision xd connect with consumers?
The daytime rush on Sunset Boulevard creates long dwell times, providing the prime opportunity for you to connect with locals and
tourists alike from diverse audience segments. Longer dwell times make sunset video vision xd a prime location for engagement
zones, social contests/live feeds and more! With capabilities such as moving video, freeze frame, slide show and live feeds, the
possibilities are endless!
• 19’x 24’w jumbo screen
• 8’h x12’w pedestrian level screen
• :60 second loop
Coverage:
Sunset Boulevard
*A 2nd spot is reserved for and will be utilized for PSA ad
copy.
Why is sunset video vision xd valuable to advertisers?
It’s iconic, cutting-edge and located along one of the world’s most famous boulevards. With the sunset video vision xd, you can
be seen on the world famous sunset strip!
Last Rev. 07/29/16
Los Angeles
1731 Workman Street
Chinese Theater Digitals
Los Angeles
Make Your Mark. Prominent.
What are the chinese theater digitals?
The Chinese theater digitals are two pairs of digital screens located along the exterior wall of the world famous TCL Chinese
Theater. Advertisers can purchase the box office screens or the marquee screens, both targeting pedestrians and motorists
alike.
How can the chinese theater digitals connect with consumers?
These digitals are a rare opportunity to advertise at the TCL Chinese Theater which boasts over 15 million tourists per year.
The prominent, full motion digital screens are situated on the world’s most famous boulevard, the Hollywood Walk of Fame.
• Box Office: 17’h x 15’w
• Marquee: 6’h x 18’w
• Hours of Operation: 20 hours
Coverage:
Hollywood
Why are the chinese theater digitals valuable to advertisers?
These high-end digital screens are just steps away from the legendary TCL Chinese Theatre, the most sought-after theater in
Hollywood for studio premieres. Also located nearby are Hollywood and Highland Center and the Dolby Theatre (home of the
Academy Awards).
Last Rev. 07/29/16
Los Angeles
1731 Workman Street
Madame Tussauds Digital
Los Angeles
Engagement. Bright. Iconic.
What is the madame tussauds digital?
Boasting over 15 million tourists and locals a year, this prominent full motion digital LED screen is situated on the world’s
most famous boulevard, the Hollywood Walk of Fame. This high-end digital screen is just steps away from Madame Tussauds
Hollywood, the legendary Chinese Theatre, Hollywood and Highland Center, and the Dolby Theatre (home of the Academy
Awards.)
• 8’h x 28’w
• Hours of Operation: 24 hours
Coverage:
Hollywood
How can the madame tussauds digital connect with consumers?
This display is on the iconic Madame Tussauds museum, delivers a captive audience for the length of an entire city block and
represents a rare digital opportunity on Hollywood Boulevard.
Why is the madame tussauds digital valuable to advertisers?
Advertising on this digital is a great opportunity to stand out from the crowd. Production costs are no longer an issue. Digital
units allow you to change copy within minutes without any printing or installation costs.
Last Rev. 07/29/16
Los Angeles
1731 Workman Street
La Brea Videotron
Los Angeles
Central. Visible. Stand Out.
What is the la brea videotron?
The La Brea videotron is a video screen is located on the highly trafficked corner of Santa Monica Boulevard and La Brea at
the West Hollywood Gateway Center. This unit shows to westbound shoppers, business commuters, and residents on Santa
Monica Boulevard headed into West Hollywood and towards Beverly Hills and Century City.
How can the la brea videotron connect with consumers?
La Brea Avenue carries traffic to and from West Hollywood, Hollywood and Fairfax District, and the upscale Hancock Park
neighborhood. The videotron is prominent and clear enough to be seen from both La Brea Avenue & Santa Monica Avenue.
• 14’6”h x 19’1”w
• Hours of Operation: 6:00AM-12.00AM
Coverage:
West Hollywood Gateway
Why is the la brea videotron valuable to advertisers?
This popular center is a one stop destination for many in the surrounding areas. It is anchored by Target, Best Buy, EB Games,
and the popular beauty store ULTA. Also at the center are a Starbucks, Jamba Juice, Ben & Jerry’s, Pomodoro Italian Cucina,
and the Formosa Cafe, a Hollywood icon “serving the stars” since 1934.
Last Rev. 07/29/16
Los Angeles
1731 Workman Street
Soho Digitals - 9200 Sunset
Los Angeles
Spotlight. Influential. Impressions.
What are the soho digitals?
The soho digitals are static or full motion LED units located in 9200 Sunset Boulevard. This location is considered one of the
“top entertainment office properties” in Los Angeles.
How can the soho digitals connect with consumers?
Located on the border of West Hollywood and Beverly Hills, 9200 Sunset caters to an affluent mix of professionals, tastemakers, and celebrities. The upscale 14-story high-rise tower is home to Soho House (a private members’ club for those in
film, media, and creative industries), Boa Steakhouse, and Ford Model Agency, as well as many lifestyle and entertainment
companies.
• Valet Lounge & Pick-up: 57.5”h x 148.5”w
• Valet Drop-off: 60"h x 212”w
• Soho Digital #3: 57.5”h x 148.5”w
• Each unit is old separately
Coverage:
Sunset Boulevard
Why are the soho digitals valuable to advertisers?
These displays are within the immediate vicinity of Sunset Plaza, The Mondrian Hotel, Sky Bar, London Hotel, Katana
Restaurant, House of Blues, Andaz Hotel, The Laugh Factory, and much more. Their prime location on the “Sunset Strip”
provides excellent access to the finest in entertainment, world-class dining, high-end boutiques, and ultra-stylish living that
West Hollywood has to offer.
Los Angeles
1731 Workman Street
Last Rev. 07/29/16
iPic Westwood Digital
Los Angeles
Vibrant. Memorable. Distinctive.
What is the iPic Westwood digital?
Located on one of the busiest corridors in West Los Angeles, this digital unit shows to Wilshire Boulevard. Wilshire Boulevard
is a major east/west arterial carrying commuters and tourists from the beaches of Santa Monica to the affluent cities of
Brentwood, Westwood, and Beverly Hills.
How can the iPic Westwood digital connect with consumers?
This popular route provides excellent access to the San Diego (I-405) Freeway and is located in close proximity to trendy
Westwood Village and University of California, Los Angeles (UCLA). In the immediate vicinity are many office buildings,
restaurants, and shopping centers.
• SM-8’4”h x 7’ ½” w
• LG- 8’4”h x 19’ 10” w
Coverage:
West Los Angeles
Why is the iPic Westwood digital valuable to advertisers?
Prime location, low cost and state of the art technology allow advertisers to connect with consumers from diverse audience
segments.
Last Rev. 07/29/16
Los Angeles
1731 Workman Street
Mobile Billboards
Los Angeles
Street Smart. Targeted. Impactful.
What are mobile billboards?
Mobile billboards have four advertising displays — one on each side and two on the back. Each panel is backlit illuminated, which
makes your advertisements distinct and visually persuasive day and night.
How can mobile billboards connect with consumers?
Mobile billboards can be left parked adjacent to special events, like trade shows, concerts, sporting events, mall promotions
providing a wealth of point of purchase opportunities!
• 515 sq ft.
• GPS tracking system per truck
Locations:
Targeted routes available on a request basis
Why are mobile billboards valuable to advertisers?
Routes are specifically customized for your promotional needs. Target heavily trafficked routes or neighborhoods to forge new
relationships with your consumer.
Last Rev. 07/29/16
Los Angeles
1731 Workman Street
Walls
Los Angeles
Influential. Progressive. Flexible.
What are walls?
Tower above the competition and make your advertising campaign a city landmark! Affixed to buildings in heavily trafficked areas
and visible from a great distance, walls provide maximum impact for creative messages.
How can walls connect with consumers?
Coverage:
Wallscapes are one of the greatest ways to impact the increasingly mobile population and to communicate your message to the
masses. Achieve ultimate exposure for your brand with rapid frequency and reach.
Why are walls valuable to advertisers?
Key exposure at integral choke points and in major downtown districts keeps your message top of mind. Walls are perfect for
penetrating Los Angeles and vary in size, providing endless creative options.
Last Rev. 07/29/16
Los Angeles
1731 Workman Street
Walls
Los Angeles
Coverage
Last Rev. 07/29/16
Los Angeles
1731 Workman Street
Specialty Wallscapes
Los Angeles
Impressive. Exposure. Impressions.
What are specialty wallscapes?
Specialty wallscapes are impressive advertising units showcased in the epicenter of Los Angeles's most visited areas, such as
Santa Monica, Hollywood, and Beverly Hills.
How can specialty wallscapes connect with consumers?
Situated in Los Angeles's most heavily trafficked areas, these specialty wallscapes reach both tourists and locals in affluent
shopping and entertainment districts, so your brand will be top of mind!
Why are specialty wallscapse valuable to advertisers?
Specialty wallscapes provide advertisers with the ability to reach consumers with oversized and powerful messages while in the
shopping mindset.
• Media pieces vary per center
Coverage:
• Hollywood & Highland
• W Hotel
• 1600 Vine
• Beverly Center
• Westfield Century City
• ipic Westwood
Last Rev. 07/29/16
Los Angeles
1731 Workman Street
Lifestyle Centers
Los Angeles
Unique. Spectacular. Engaging.
What are lifestyle centers?
Lifestyle centers are premium retail, restaurant, and public space destinations that provide a dynamic all-in-one environment
captivating affluent visitors from across Southern California. They redefine the shopping center and attract nationally known and
one-of-a-kind retailers and restaurateurs seeking an affluent, trend-setting audience in an environment that provides consumers
sophisticated service and style.
How can lifestyle centers connect with consumers?
With lifestyle centers it’s all about location. These centers are located in and near LA’s most vibrant and affluent communities.
Bring your brand to life within these dynamic retail and entertainment environments beloved by affluent Angelenos.
Why are lifestyle centers valuable to advertisers?
Coverage:
• The Grove
• The Americana at Brand
• Encino Marketplace
• The Lakes at Thousand Oaks
• The Village at Moorpark • The Commons at Calabasas
• Paseo Colorado
• Santa Monica Place
• Outlets at Orange
• Runway Playa Vista
• The Waterside at Marina Del Rey
• The Promenade at Westlake
The average household income of visitors is more than $125,000 per year making these centers the key to targeting upscale
areas and high-income consumers.
Last Rev. 07/29/16
Los Angeles
1731 Workman Street
Parking Garage Media
Los Angeles
Powerful. Ideal. Point-of-Purchase.
What advertising opportunities are available in parking garages?
Advertising opportunities at our parking garages are vast, located in all of Los Angeles’ major shopping and lifestyle centers,
delivering your message is easy. Signage is available in Santa Monica, Hollywood, West Hollywood, and Beverly Hills.
How can parking garage media connect with consumers?
Parking garage signage is available in LA’s most affluent and trendy areas; including Santa Monica where out of home
advertising is extremely limited.
Why is parking garage media valuable to advertisers?
Parking structure wallscape and backlit displays are an extraordinary way to reach the LA community. Strategically located in
heavily trafficked and high profile vicinities, your message will be delivered to the maximum level of Angeleno’s.
Coverage:
• Santa Monica Parking Garages
• 8560 Sunset
• Two Rodeo
• Weho Gateway
• 1600 Vine
• Century Park
• Bank of America Plaza
• Figueroa on Wilshire
• The Water Garden
• LAX
• UCLA
Last Rev. 07/29/16
Los Angeles
1731 Workman Street
AMC Theater Media
Los Angeles
Engaging. Presence. Impressions.
What is AMC theater media?
AMC theater media surrounds influential movie-goers as they enter these top rated and top attended movie theater destinations
in Los Angeles.
How can AMC theater media connect with consumers?
With Los Angeles serving as the entertainment capital of the world, the AMC movie theaters are commonly crowded with influential
movie and entertainment enthusiasts.
Why is AMC theater media valuable to advertisers?
Advertising on AMC theater media allows advertisers to target a receptive entertainment consumer in a fun and highly trafficked
environment.
Coverage:
• Block 30
• Burbank 16
• Century City 15
• Santa Monica 7
• Del Amo 18
• Loews Broadway 4
Last Rev. 07/29/16
Los Angeles
1731 Workman Street
Rail Media
Los Angeles
Reach. Exposure. Captivate.
What advertising opportunities are on the Metro rail?
Capture the attention of LA’s 350,000+ daily Metro rail riders. With ridership up 10% from previous years, the LA rail system
remains a fast, reliable, cost-effective and clean way for riders to get to their destination. Rail advertising provides a unique
opportunity for marketers to spend time with a very affluent demographic of suburbanites commuting into downtown Los Angeles.
How can rail media connect with consumers?
Metro rail is the way to reach the masses or to target a specific group of consumers. Twice a day, 22 ‘work days’ a month,
commuters spend approximately 10+ hours riding, waiting & walking through stations while absorbing ads. Frequency of ridership
means frequency of exposure to your ads during morning and evening rush hours.
• Dioramas
• 2-Sheet Posters
• Station Dominations
• Interior Car Cards
• Rail Kings
• Train Wraps
Coverage:
Why is rail media valuable to advertisers?
Metro rail ads influence a completely captive audience as riders complete daily activities, run errands and go out on the town –
ensuring that your ad is seen immediately before their activity or purchase. Throughout the years sporting events, special events
and the increasing price of gas have contributed to an increase in ridership numbers. With over 80 stations throughout the system
(and growing!) and endless media formats to choose from, your message will capture and dominate the attention of commuters.
Los Angeles
1731 Workman Street
Last Rev. 07/29/16
Rail Media
Los Angeles
Coverage
Last Rev. 07/29/16
Los Angeles
1731 Workman Street
Dioramas
Los Angeles
Vibrant. Bright. Eye-Catching.
What advertising opportunities are on dioramas?
Positioned in highly trafficked rail stations, dioramas provide targeted exposure for your creative message. Dioramas are ideal for
increasing brand exposure to both the masses and to a targeted audience.
How can dioramas connect with consumers?
Backlit illumination allows for attractive exhibition and high visibility during all hours of Metro rail operation. These vibrant and
colorful platform ads are impossible to miss and leave a lasting impression on commuters.
• 46.75"h x 46.75"w
Coverage:
Metro rail
Targeted area/demographic on a request basis
Why are dioramas valuable to advertisers?
With a glossy, vibrant finish, dioramas are magazine pages brought to life. Increase your long-term product recognition and
expand your reach to Angelinos with these backlit units, sure to command attention from passersby.
Last Rev. 07/29/16
Los Angeles
1731 Workman Street
2-Sheet Posters
Los Angeles
Demand Attention. Connect.
What advertising opportunities are on 2-sheet posters?
This high impact format can target key demographics — both upscale audiences and multicultural — while commuters make their
way to the platform. Drive your message to potential consumers with this highly visible, eye-level medium seen by passengers
as they enter and exit the stations.
How can 2-sheet posters connect with consumers?
These highly visible, clean posters demand attention in an otherwise hectic commuter environment — giving riders the opportunity
to break away from their surroundings and to completely absorb your message. With 2-sheet posters, advertisers are able to send
multiple messages to Metro rail commuters at all stopping points.
• 46"h x 60"w
Coverage:
Metro rail - Red & Purple Line stations
Why are 2-sheet posters valuable to advertisers?
Forge new relationships with the 8 million+ monthly riders through Metro rail 2-sheet posters spread throughout the red and
purple lines. The LA Metro rail system is destination driven, creating the perfect opportunity for directional ads or to target a
specific group of consumers with your message.
Last Rev. 07/29/16
Los Angeles
1731 Workman Street
Station Dominations
Los Angeles
Consuming. Experiential. Strong.
What advertising opportunities are in station dominations?
Station dominations offer the unique opportunity to completely saturate the total environment within a LA Metro rail station.
Advertisers can make a major impact in the market with special sites strategically located in high traffic stations along the red line.
Red line stations are clean and bright creating the perfect place to showcase your brand!
How can station dominations connect with consumers?
The red line is a transportation link between the San Fernando Valley, Hollywood, downtown LA, LAX, the LA beach communities
and Pasadena – all affluent areas in Los Angeles County. Devise a complete sponsorship environment within an entire Metro
rail station along this line. With 7 station dominations, uniquely targeted, this medium encompasses entire traditional rail station
media space and non-traditional displays placed at concourse and platform levels.
Why are station dominations valuable to advertisers?
• Media varies per station
• Each station is sold as a complete package only
Coverage:
• North Hollywood Station
• Universal City Station
• Hollywood/Highland Station
• Hollywood/Vine Station
• Metro Center Station (7th and Figueroa)
• Union Station
• Pershing Square Station
Station dominations transform commuters’ daily ride into a total “brand experience,” delivering multiple campaign messages and
unrivaled brand awareness. Advertisers can create an exhibit that surrounds the consumer with multiple messages.
Last Rev. 07/29/16
Los Angeles
1731 Workman Street
Interior Car Cards
Los Angeles
Perfect Placement. Dwell Times.
What advertising opportunities are on interior car cards?
Interior car cards are a low cost medium that are directly in sight of commuters throughout their entire trip. Your brand will travel
throughout the city with Metro rail riders, maintaining the eyes of current riders while constantly attracting new ones.
How can interior car cards connect with consumers?
Spend time with various demographics commuting into LA’s business districts. Interior car card advertising provides high reach
and frequency against a desirable audience. This format is a great opportunity for advertisers to bring product information to the
consumer and to “sell” to a captive audience.
• 22.25"h x 21"w
Coverage:
Metro rail - system wide
Why are interior car cards valuable to advertisers?
The average rail commuter rides the train 2 times a day and more than 20 times a month creating over 40 opportunities for your
message to be seen and absorbed. High dwell times means commuters can ‘take in’ your message and identify with your brand.
With hard to miss placement and high reach and frequency, advertising messages resonate with riders on their daily commute.
Last Rev. 07/29/16
Los Angeles
1731 Workman Street
Rail Kings
Los Angeles
Visible. Extend Your Message.
What advertising opportunities are on rail kings?
Rail kings are advertisements on the side of rail cars, influencing both riders and onlookers alike while they are waiting for their
train to arrive. Send multiple messages to commuters waiting on the platform by utilizing the sides of the train to leave a lasting
impression right before they board the train.
• 30"h x 144"w
Coverage:
Metro rail - Gold, Green & Expo Lines
How can rail kings connect with consumers?
Rail kings reach a number of commuters traveling from the LA beach communities and the San Gabriel Valley into downtown LA.
Rail kings provide penetration along these routes that ensures that your brand resonates among affluent riders.
Why are rail kings valuable to advertisers?
Send multiple messages to commuters at all stopping points along the green and yellow rail lines giving advertisers high frequency
against a desirable audience. Put your brand in the spotlight! Placed directly across the side of cars, Rail kings are all that your
audience sees as the train rolls into the station.
Last Rev. 07/29/16
Los Angeles
1731 Workman Street
Train Wraps
Los Angeles
Showstopper. Memorable.
What advertising opportunities are on train wraps?
Train wraps are “rolling canvases” that run from the LA beach communities and the San Gabriel Valley into downtown LA. Impact
both riders and Metro rail commuters with trains that run along the median of the 105 and the 210 freeways in areas that are
currently zoned out for traditional outdoor.
How can train wraps connect with consumers?
Train wraps make a dramatic entrance when they pull into a station, attracting the attention of eager commuters standing along
the platform as the large-scale imagery as it rolls by. Train wraps make the connection between the impact of billboards and the
frequency of Metro rail media.
• Full Wrap
• Half Wrap
• No Window Coverage
• Consists of a married pair of 2 train cars
Coverage:
Metro rail - Gold, Green & Expo Lines
Why are train wraps valuable to advertisers?
Train wraps produce a huge “wow factor,” allowing you to take ownership of a train to further your brand awareness. They allow a
single advertiser the opportunity to engage this upscale rider as they unwind after a long work day. Saturate the environment and
dominate the attention among LA’s completely captive Metro rail audience.
Last Rev. 07/29/16
Los Angeles
1731 Workman Street
Metrolink Rail Media
Los Angeles
Reach. Connect. Impact.
What advertising opportunities are on the Metrolink?
Capture the attention of Los Angeles and its surrounding counties with your message. With average weekday boardings of
42,000, the Metrolink is a reliable, safe and cost-effective way for riders to get to and from their destination.
How can Metrolink media connect with consumers?
Metrolink media is the best way to target a specific group of consumers. The median household income of a Metrolink rider is
$77K and 80% are employed full time. 35% are Caucasian, 27% are Hispanic, 18% are African American, 12% are Asian, 38%
are Baby Boomers, 30% are Generation X and 29% are Millennials. Twice a day, 22 ‘work days’ a month, these commuters
spend approximately 10+ hours riding and waiting for their train while absorbing ads. Frequency of ridership means frequency of
exposure to your ads.
• Full Wrap
• Interior Wrap
• Interior Car Cards
Coverage:
Connects Riverside County, San Bernardino County, Orange
County and Ventura County communities to Los Angeles
Why is Metrolink media valuable to advertisers?
Rail ads influence a completely captive audience ensuring that your ad is seen immediately before their activity or purchase. With
over 250 passenger cars going to and from 57 stations, your message will capture and dominate the attention of commuters.
Last Rev. 07/29/16
Los Angeles
1731 Workman Street
Metrolink
Los Angeles
Coverage
Antelope Valley Line
Inland Empire-Orange County Line
Orange County Line
Riverside Line
San Bernardino Line
Ventura Line
91 Line
MetroLink Stations
Last Rev. 07/29/16
Los Angeles
1731 Workman Street
Metrolink - Full Wrap
Los Angeles
Bold. Dominant. Effective.
What advertising opportunities are on train wraps?
Train wraps are “rolling canvases” of your advertisement that run to and from the outer suburbs and counties of Los Angeles.
They impact commuters as they arrive at stations and as they are travelling on the tracks alongside crowded freeways.
• Full wrap with window coverage
Coverage:
How can train wraps connect with consumers?
Train wraps make a dramatic entrance when they pull into a station. Even the most distracted commuter will stop what they are
doing to focus on the large-scale imagery as it rolls by.
Metrolink - Antelope Valley, Inland Empire - Orange County,
Orange County, Riverside, San Bernardino, Ventura and 91
Lines
Why are train wraps valuable to advertisers?
Train wraps are all about the “wow factor,” which allow you to take ownership and dominate with your brand. Saturate the
environment and grab the attention of Metrolink's completely captive audience.
Last Rev. 07/29/16
Los Angeles
1731 Workman Street
Metrolink - Ultra Super Kings
Los Angeles
Excitement. Drama. Wow Factor.
What advertising opportunities are on metrolink ultra super kings?
Ultra Super Kings are “rolling canvases” of your advertisement that run to and from the outer suburbs and counties of Los
Angeles. They impact commuters as they arrive at stations and as they are travelling on the tracks alongside crowded freeways.
How can metrolink ultra super kings connect with consumers?
Ultra Super Kings make a dramatic entrance when they pull into a station. Even the most distracted commuter will stop what they
are doing to focus on the large-scale imagery as it rolls by.
• Includes window coverage
Coverage:
Lines
Why are metrolink ultra super kings valuable to advertisers?
Advertisers can saturate the environment and grab the attention of Metrolink's completely captive audience.
Last Rev. 07/29/16
Los Angeles
1731 Workman Street
Metrolink - Interior Wrap
Los Angeles
Saturate. Captivate. Connect.
What advertising opportunities are on interior wraps?
Wrapping the interior of a train with your ad ensures your message is in view regardless of where a rider is. Surrounded by the
dominating message, your campaign is sure to make a lasting impression.
• Full interior wrap
Coverage:
How can interior wraps connect with consumers?
Interior wraps are blank canvases for your creative executions. Tell your story and feature your products without the interruption
of any other brands to fully engage the rider.
Lines
Why are interior wraps valuable to advertisers?
Long ride times allow your message to resonate with riders. Grab the attention of a completely captive audience with your vibrant,
attention-grabbing messages.
Last Rev. 07/29/16
Los Angeles
1731 Workman Street
Metrolink - Car Cards
Los Angeles
Perfect Placement. Long Dwell.
What advertising opportunities are on interior car cards?
Interior car cards are a low cost medium that are directly in sight of commuters throughout their entire trip. Your brand will travel
to and from their destination.
How can interior car cards connect with consumers?
Interior car card advertising provides high reach and frequency against a desirable audience. This format is a great opportunity
for advertisers to bring product information to the consumer and to “sell” to a captive audience.
• 22.25"h x 21"w
Coverage:
Lines
Why are interior car cards valuable to advertisers?
The average rail commuter rides the train 2 times a day and more than 20 times a month creating over 40 opportunities for your
message to be seen and absorbed. High dwell times means commuters can ‘take in’ your message and identify with your brand.
With hard to miss placement and high reach and frequency, interior car card advertising resonates with riders on their daily
commute.
Last Rev. 07/29/16
Los Angeles
1731 Workman Street
Bus Media
Los Angeles
Creative. Attention Grabbing.
What advertising opportunities are on bus media?
Buses serve as ‘rolling billboards’ traveling in and around densely populated city streets, leaving a lasting impact on pedestrians,
motorists and passengers. Eye level bus exterior ads provide maximum exposure for your organization in a stand-alone
environment.
How can bus media connect with consumers?
Buses are demand responsive and follow population flows. Buses go where the people go and allow advertisers to connect with
consumers. Eye-level ads are impossible to miss and leave lasting impressions.
Why is bus media valuable to advertisers?
Pedestrians, motorists and passengers are impacted by the big exterior ads that are highly visible at eye-level, in close proximity
to consumers. Interior bus ads benefit from ride times that afford time to read and absorb copy.
• King Size Bus Posters
• 30 x 215 Bus Posters
• Kong Size Bus Posters
• Ultra Super King
• Fullback Bus Displays
• Ultra Super Triads
• Half/Full Wrapped Buses
• Interior Bus Cards
• Window Extensions
• Taillight Displays
• Headlight Displays
• L-Sides
• King Plus
• Headliners
• Brand Buses
Coverage:
Last Rev. 07/29/16
Los Angeles
1731 Workman Street
Bus Media
Los Angeles
Coverage
Last Rev. 07/29/16
Los Angeles
1731 Workman Street
King Size Bus Posters
Los Angeles
Bold. Direct. Vibrant.
What advertising opportunities are on king size bus posters?
Impact Los Angeles’s most densely populated and diverse areas with bus kings, the ultimate mass reach media. Bring your ad
campaign to the masses with daily exposure in a standalone environment.
How can king size bus posters connect with consumers?
Be king of the road! These vibrant, colorful and eye-level ads are impossible to miss and leave a lasting impression on pedestrians,
motorists and passengers. The creative possibilities are endless with extensions, an added headliner or l-Side coverage.
• 30"h x 144"w
• Add a headliner and/or l-Side for more impact!
Coverage:
Metrobus
Why are king size bus posters valuable to advertisers?
Bus kings offer unique penetration into the heaviest business, entertainment and residential clusters where traditional Bulletins
are not available, establishing major impact on “hard-to-reach” consumers. With a standard size for all markets, this medium is
easily deployed in multiple locations.
Last Rev. 07/29/16
Los Angeles
1731 Workman Street
30x215s
Los Angeles
Colorful. Extend Your Message.
What advertising opportunities are on 30x215s?
This brand new format is 50 percent bigger than the current king size bus poster, and is standardized to run on any Outfront
Media market bus fleet. Stand alone presence on saturated city streets allows your message to resonate day after day.
• 30"h x 215"w
Coverage:
How can 30x215s connect with consumers?
Take creative imagery to the next level with diverse creative options. Vibrant and colorful additions to the 30x215 include headliners
extending across the top of the bus, l-sides that vertically extended your message, or even add both to go beyond out-of-home
borders.
Metrobus
Why are 30x215s valuable to advertisers?
Get the conversation started on the streets with this oversized rolling display, while generating multiple impressions from
pedestrian & vehicular traffic. Hard to miss presence increases brand recognition and awareness amongst the always active,
mobile population.
Last Rev. 07/29/16
Los Angeles
1731 Workman Street
King Plus
Los Angeles
Unique. Beyond the Borders.
What advertising opportunities are on king plus'?
Stand alone presence on saturated city streets allows your message to resonate day after day. Get the attention of the masses
with this highly original bus format that allows you window coverage in a stand-out way.
How can king plus' connect with consumers?
Take creative imagery to the next level with diverse creative options. Dramatic impact makes this the perfect medium to bring
your campaign to life!
• Each window max of 30"h x 43"w
Coverage:
Metrobus
Why are king plus' valuable to advertisers?
Get the conversation started on the streets with this eye-catching display, while generating multiple impressions from pedestrian
& vehicular traffic. Hard to miss presence increases awareness amongst the always active, mobile population.
Last Rev. 07/29/16
Los Angeles
1731 Workman Street
Kong Size Bus Posters
Los Angeles
Large Format. Visible.
What advertising opportunities are on kong size bus posters?
Buses pass through shopping, financial and commercial districts, allowing for point-of-purchase campaigns. Kongs are the
perfect medium to promote special events, promotional tie-ins or launch a new brand.
How can kong size bus posters connect with consumers?
These eye-catching ads attract consumers with high-quality creative that covers almost 18 feet of exterior space on the bus; your
message is sure to make a lasting impression.
• 36"h x 215"w
Coverage:
Metrobus
Why are kong size bus posters valuable to advertisers?
These “rolling billboards” are an extension of the traditional bus kings, offering tremendous visibility on the street. Kongs establish
a major impact on vehicular and pedestrian traffic throughout the vibrant Los Angeles area!
Last Rev. 07/29/16
Los Angeles
1731 Workman Street
Ultra Super Kings
Los Angeles
Excitement. Drama. Wow Factor.
What advertising opportunities are on ultra super kings?
Also known as “rolling billboards,” these unique displays attract your target audience with high-quality creative at eye-level.
Bring your ad campaign to the masses with daily exposures in a stand-alone environment. Ultra super kings can be used to
complement the horizontal format of a traditional billboard or poster campaign.
How can ultra super kings connect with consumers?
• Sizes vary based on coverage and availability
Coverage:
Metrobus
These vibrant and colorful ads extend your message beyond the borders of traditional media. Enhance your imagery and
recognition on the bustling streets of LA. Ultra super kings are the perfect medium to promote special events, promotional tie-ins
and launching a new brand.
Why are ultra super kings valuable to advertisers?
Extending up from the kong, ultra super kings make a major impact on vehicular and pedestrian traffic. Be on the streets and
create multiple impressions and excitement all around Los Angeles!
Last Rev. 07/29/16
Los Angeles
1731 Workman Street
Ultra Super Triads
Los Angeles
Dynamic. Make Impressions.
What advertising opportunities are on ultra super triads?
Ultra super triads are the perfect medium to use to compliment the vertical format of a bus shelter or print ad campaign. Bring
your ad campaign to the masses with daily exposures in a stand-alone environment.
How can ultra super triads connect with consumers?
Get the conversation started on the streets with this eye-catching display, while generating multiple impressions from pedestrian
& vehicular traffic. Hard to miss presence increases awareness amongst the always active, mobile population.
• Each Panel - 96"h x 66"w
Coverage:
Metrobus
Why are ultra super triads valuable to advertisers?
Ultra super triads offer unique penetration into the heaviest business, entertainment and residential clusters where traditional
bulletins are not available, establishing major impact on “hard-to-reach” consumers.
Last Rev. 07/29/16
Los Angeles
1731 Workman Street
L-Sides
Los Angeles
Unique. Beyond the Borders.
What advertising opportunities are on l-sides?
With an innovative vertical extension that increases creative space for striking visibility, l-Sides provide great exposure and leave
a lasting impression on pedestrian and vehicular traffic. More creative space allows you more ways to declare your presence.
Vertical extension of our powerful bus kings to l-sides creates a giant canvas for eye-catching visuals.
How can l-sides connect with consumers?
LA Metro buses give movement and life to a static campaign. En route through high traffic areas throughout the city, l-sides reach
out to multiple neighborhoods and demographic groups, making sure your brand truly resonates.
• Available to add onto kings, kongs or 30x215s
Coverage:
Metrobus
Why are l-sides valuable to advertisers?
L-sides have standout visibility that demands attention throughout the streets of LA. They ensure maximum exposures at a low
CPM, giving you the best bang for your buck.
Last Rev. 07/29/16
Los Angeles
1731 Workman Street
Bus Headliners
Los Angeles
Direct. Top of Mind.
What advertising opportunities are on bus headliners?
Top off your king, 30x215 or kong ads with a large, unobstructed message. With bus headliners you can create a unique execution
that will draw attention from the masses for maximum daily exposure.
How can bus headliners connect with consumers?
These vibrant and colorful serve as the perfect medium to display a quick message to passersby. They are the perfect opportunity
to add a highly visible call to action, website, text code or photo number to your ad.
Coverage:
Metrobus
Why are bus headliners valuable to advertisers?
Extending across the top of the bus headliners impact your audience and reach them no matter which direction they are going.
Be on the streets and make multiple impressions directly in the heart of Los Angeles.
Last Rev. 07/29/16
Los Angeles
1731 Workman Street
Window Extensions
Los Angeles
Amplify. Dominate. Reach.
What advertising opportunities are on window extensions?
Reinforce your message in LA’s most densely populated areas with window extensions. Extend your king, 30x215 and kong ads
beyond their normal borders to create truly original designs and innovative campaigns.
How can window extensions connect with consumers?
These vibrant and colorful additions to your campaign extend your message beyond the borders of traditional media. Enhance
your imagery and recognition on the busiest streets in the country.
Coverage:
Metrobus
Why are window extensions valuable to advertisers?
Extending up from various bus formats, window extensions make a major impact on your audience regardless of which direction
consumers are going. Be on the streets and make multiple impressions directly in the heart of Los Angeles!
Last Rev. 07/29/16
Los Angeles
1731 Workman Street
Taillight Displays
Los Angeles
Exposure. Reach. Dominate.
What advertising opportunities are on taillight displays?
Positioned on the rear of buses, taillights provide continuous visibility to drivers and passengers behind buses and generate
lasting impressions! Dominate the city with frequent exposure and high reach and frequency. As commuters are in their cars or
crossing the street, consumers cannot escape this ubiquitous media form.
How can taillight displays connect with consumers?
• 21"h x 72"w
Coverage:
Metrobus
Buses travel all throughout the city and metro area to reach your target and more. The unique mobility of this media form
penetrates the market in places static media cannot reach.
Why are taillight displays valuable to advertisers?
Taillights give you more bang for your buck by cost efficiently delivering your message in a stand-alone environment. Buses go
where the people go!
Last Rev. 07/29/16
Los Angeles
1731 Workman Street
Headlight Displays
Los Angeles
Impactful. Front & Center.
What advertising opportunities are on headlight displays?
Bus headlights are positioned at the front of buses, showing to vehicular and pedestrian traffic alike. Regardless of the
neighborhood, buses follow the crowds! Strategic placement of your message on buses helps your brand achieve an inevitable
presence in your audience’s everyday lives!
How can headlight displays connect with consumers?
• 14"h x 44"w
Coverage:
Metrobus
General Market only
Static media forms pin-point a target around a specific area. Giving your ad mobility to move around helps your message
break free from a single area and expands the horizon of opportunity. Headlights are a cost effective method for mobilizing and
maximizing ad exposure to the public.
Why are headlight displays valuable to advertisers?
Headlights offer low CPM’s and allow advertisers to cost efficiently bring their ad campaign to the masses with daily exposures.
Bus headlights provide a consistent presence in the market and the everyday lives of your audience.
Last Rev. 07/29/16
Los Angeles
1731 Workman Street
Fullback Displays
Los Angeles
Make Impressions. Stand out.
What advertising opportunities are on fullback displays?
This large creative format is seen by both pedestrians and motorists. Fullbacks offer unique ways to reach busy LA surface streets
that will make a lasting impression, particularly with the millions of commuters stuck in bumper-to-bumper traffic.
How can fullback displays connect with consumers?
Make a splash in Los Angeles, and create a buzz with fullback displays. Consumers cannot miss these eye-catching advertisements
as they cover the entire back of the bus. These displays are larger than life just like Los Angeles’ culture and style.
Coverage:
Metrobus
Why are fullback displays valuable to advertisers?
Fullbacks pass through shopping, financial and commercial districts, creating tons of point-of-purchase opportunities. Fullback
displays are the perfect medium to promote special events, promotional tie-ins and launch new brands with its long read times
and targetable routes.
Last Rev. 07/29/16
Los Angeles
1731 Workman Street
Wrapped Buses
Los Angeles
Memorable. Top of Mind.
What advertising opportunities are on wrapped buses?
Combine the market penetration of a bus with the size and impact of a billboard. This “bulletin on wheels,” wrapped bus
advertisement stands out in the market where bulletins are generally zoned out.
How can wrapped buses connect with consumers?
This medium provides creativity and dramatic impact that is perfect for promotional tie-ins and branding campaigns to captivate
Los Angeles’ diverse population.
• Full Wrap
• Half Wrap
Coverage:
Metrobus
Why are wrapped buses valuable to advertisers?
These moving posters travel through crowded streets, turning heads and making lasting impressions. Create a buzz throughout
the Los Angeles market with this non-traditional and unique format.
Last Rev. 07/29/16
Los Angeles
1731 Workman Street
Interior Bus Cards
Los Angeles
Awareness. Branding. Impactful.
What advertising opportunities are on interior bus cards?
Motivate usage and create awareness by saturating the environment and captivating the bus audience with this eye-catching
format. Brand buses are a unique opportunity to “own” the entire space of the bus. They are essentially a virtual canvas the
provide advertisers extensive creative possibilities.
How can interior bus cards connect with consumers?
Your message resonates with bus riders two times a day and more than 20 times a month. Storyboards, multi-products and multimessages are just a few of the many creative possibilities and owning every position means that the entire riding population in
each vehicle will take notice.
• 11"h x 28"w
• Brand Buses available
Coverage:
Metrobus
Why are interior bus cards valuable to advertisers?
Interior bus ads benefit from ride times that afford time to read and absorb copy. Capture the attention of a completely captive
audience with vibrant, attention-grabbing messages or “take one” couponing options.
Last Rev. 07/29/16
Los Angeles
1731 Workman Street
Double Decker Buses
Los Angeles
Huge Impact. Ultimate Exposure.
What advertising opportunities are on double decker buses?
A larger-than-life, three sided bulletin on wheels, double decker wrapped tour buses travel the tourist destinations looping around
town, ensuring that your message is always seen in the most important and high traffic areas in the entertainment capital of
the world. These popular tour buses are open-top and with the sleekest fleet in Hollywood, these buses set the standard for
sightseeing tours.
How can double decker buses connect with consumers?
Double decker wrapped tour buses cover all major cities, landmarks and famous attractions in Los Angeles reaching area
residents, commuters and tourists.
Why are double decker buses valuable to advertisers?
These buses deliver eye popping impressions to residents, commuters and the millions of visitors to Los Angeles each year.
These rolling spectaculars bring the impact of large format advertising right down to street level.
Coverage:
Tourist Loop includes travel by:
• Hollywood
• Beverly Hills
• Westwood Village
• Century City • Hollywood and Highland Center • The Directors Guild of America
• Sunset Strip • Los Angeles Country Club
• Brentwood Country Club
• Santa Monica Beach • La Brea Tar Pits
• Farmers Market
• Fairfax District
• West Hollywood
• Santa Monica
• Bel Air Estates
• TCL Chinese Theater
• Madame Tussauds
• Chateau Marmont
• Rodeo Drive
• UCLA
• 3rd Street Promenade
• Pacific Palisades Park
• Hancock Park
• The Grove
Last Rev. 07/29/16
Los Angeles
1731 Workman Street
Transit Shelters
Los Angeles
Engaging. Street Level. Direct.
What are transit shelters?
Transit shelters provide your message with great reach and frequency. With curbside positioning along main roadways, transit
shelters provide high circulation in the areas where traditional media forms are not available.
How can transit shelters connect with consumers?
• 70"h x 48"w
Coverage:
Transit shelters provide coverage in areas zoned out to other media and dusk-to-dawn illumination provides round-the-clock
visibility to both vehicular and pedestrian traffic.
Why are transit shelters valuable to advertisers?
With magazine-quality production, shelters are a great on-the-street extension of print campaigns.
Last Rev. 07/29/16
Los Angeles
1731 Workman Street
Transit Shelters
Los Angeles
Coverage
Last Rev. 07/29/16
Los Angeles
1731 Workman Street
Digital Transit Shelters
Los Angeles
Effective. Impressions. Interaction.
What are digital transit shelters?
Digital shelters provide around the clock visibility to both vehicular and pedestrian traffic and are strategically located at highly
circulated locations throughout the community.
How can digital transit shelters connect with consumers?
• 70"h x 48"w
Coverage:
West Hollywood packages available
Digital shelter packages are available within the city of West Hollywood where they are sure to be noticed. Packages are comprised
of 5 or 10 digital screen shelters in key locations throughout West Hollywood.
Why are digital transit shelters valuable to advertisers?
Advertisers are sure to excite and engage passersby and bus riders as they wait for their bus to arrive.
Last Rev. 07/29/16
Los Angeles
1731 Workman Street
Showcase Shelters
Los Angeles
Awareness. Branding. Impactful.
What are showcase shelters?
Showcase shelters are the most dominant and vibrant street-level displays in Los Angeles — allowing an unrivaled connection
between your message and multiple audiences.
How can showcase shelters connect with consumers?
With targeted showings available, you can attract attention directly to your message when and where it’s relevant — creating
perfect point-of-purchase opportunities.
• 70"h x 48"w
Coverage:
General Market, Upscale, Westside, Entertainment,
Hispanic, African-American, Alcohol, and West Hollywood
packages available.
Why are showcase shelters valuable to advertisers?
Showcase shelters are bold and unique. They are “people magnets” which creates the exciting and unique opportunity for
advertisers to create an experience for passersby allowing them to engage and interact with their ad. They can be designed to
contain almost anything an advertiser can dream up, creating a lasting impression among audiences.
Last Rev. 07/29/16
Los Angeles
1731 Workman Street
Shelter Wraps
Los Angeles
Immerse. Coverage. Powerful.
What are shelter wraps?
Shelter wraps ensure maximum exposure by wrapping advertiser’s branding along a transit shelter.
• 70"h x 48"w
Coverage:
How can shelter wraps connect with consumers?
Wrapped shelter packages are available within the city of West Hollywood, allowing advertisers to connect with consumers in one
of LA’s trendiest areas.
West Hollywood packages available.
Why are shelter wraps valuable to advertisers?
Wrapped shelters allow advertisers to amplify their message within the transit shelters and boost their impact among onlookers.
Last Rev. 07/29/16
Los Angeles
1731 Workman Street
Custom Build Out Shelters
Los Angeles
Creative. Impressive. Unique.
What are custom build out shelters?
Custom build out shelters are transit shelters that have been transformed in order to create a powerful and memorable advertising
message.
How can custom build out shelters connect with consumers?
• 70"h x 48"w
Coverage:
Custom build out’s are an exciting and unique opportunity for advertisers to create an experience for passersby allowing them to
engage and interact with the ad.
Why are custom buildout shelters valuable to advertisers?
Custom build out shelters gain added reach, frequency, and impressions with a creative message that can’t be missed!
Last Rev. 07/29/16
Los Angeles
1731 Workman Street
Shelter Projection
Los Angeles
Street Level. Eye-Catching. Stand Out.
What is shelter projection?
These brand new, eye-catching ads feature projection directly onto West Hollywood’s busiest streets. Shelter Projection is
available to add to any West Hollywood Transit Shelter campaign.
How can shelter projection connect with consumers?
Dramatic impact makes this the perfect medium to bring your campaign to life. With this new format, a simple message can go a
long way. Showing to both vehicular and pedestrian traffic, this media form will offer tremendous visibility on the street.
• 70"h x 48"w
• Color or B&W Gobo required for projection
Coverage:
Why is shelter projection valuable to advertisers?
Shelter Projection is highly visible allowing advertisers to boost their impact among onlookers. It is perfect for out-of-the-box
creative, for adding a social media element to your ad and for sparking curiosity among your target audience.
Last Rev. 07/29/16
Los Angeles
1731 Workman Street
1731 Workman Street Los Angeles, CA/ 323-222-7171/ OUTFRONTmedia.com
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