Untitled - Über Agency

over,
Our name means
above,
more than.
We work hard every day to live up to our name.
Über are an award-winning integrated
advertising and design agency.
Our fresh, creative ability and assured
service have resulted in an expanding
client list, year-on-year growth and a
flourishing reputation.
At only 6 years young, Über have leapt
to the forefront of agencies in the
northern creative landscape, collecting
awards, developing brands and
delivering results along the way.
In Campaign magazine’s top 5
agencies outside London.
Marketing magazine top 30
creative agency.
The Drum ‘Integrated agency
of the year’ Yorkshire.
RAR recommended agency.
Yorkshire Post top 20 PR &
Advertising company 2009.
Contact Alan or Richard
[email protected]
+44 (0) 0114 278 7100
www.uberagency.com
Casio. Make-Up Mode Camera. Press Ads.
Casio. Make-Up Mode Camera. Website Design & Build.
“Uber’s creative approach has once again answered the brief
perfectly and by doing so have produced exactly the right tone of
voice for the product. We are looking forward to seeing the impact
this campaign has within the current compact camera market.”
Sarah Salter – Casio, Marketing Communications Manager
Casio. Avatar. POS, Store Graphics, National Press Campaign & Website.
‘The work Uber have done on the Casio ‘Avatar’ partnership is engaging
and extremely creative. The film and brand imagery have been brought
together perfectly and the campaign feels very integrated; we’re thrilled
with the final result and really look forward to seeing everything go live.’
Victoria McCarthy - 20th Century Fox, Brand Promotions Manager UK
G-Shock Titanium MTG 1300
WHAT MAKES
PHILIP START TICK ?
Philip Short believes
there’s no excuse for
looking anything less than
good, whether at work
in his Hoxton boutique
or hurtling down a
mountainside on his bike.
You just need accessories
that can handle the pace.
Philip wears the MTG1100.
Available at H Samuel
and quality jewelers
For more information visit
www.casio.co.uk
Casio.
Pixie Lott/Baby-G Watch. Press & In-store Campaign.
G-Shock Titanium Watch. Press Ad.
Best Western. ‘Hotels with a Difference’ TV Campaign.
“We felt Uber’s reaction to the brief brought exactly the right
element of personality to our brand…they have managed to set us
apart from all other hotel brands by emphasising our range and
variety. We are delighted with the campaign and look forward to
working with Uber further on our brand building.”
Tim Wade – Best Western, Marketing Director
Phoenix Dance Theatre. Website, Branding & Stationery.
‘From their initial pitch we instantly knew that in
Uber we had found an agency who could match
the creativity of our performances in their work.
We have a small team so it was important to us that
the company we chose felt like they fit and Uber
already feel like part of the family.’
Alex Croft - Phoenix Dance Theatre, Marketing Manager
Sega. Aliens Vs Predator. Campaign.
Sheffield University. ‘Dream Bigger Dreams’ Campaign. TV & Outdoor.
‘In recruiting Uber I was looking for an agency who understood
how to create powerful emotional narratives around a brand.
Traditional advertising in higher education is student
recruitment focused. I wanted to work with an agency that
would complement my own team and seek to shake up
traditional notions of university marketing. Uber have helped
us weave stories about the fundamental difference our
organisation can make to the world whilst inspiring people.’
Adam Lumb - The University of Sheffield, Head of Marketing.
Styling from
the ground up
Our 5 year fitting guarantee
should see you through umpteen
tv dinners, sleepovers, playtimes,
yoga dvds and cup finals. New look.
New Allied.
Visit www.alliedcarpets.com today.
Carpets & Flooring
Allied. ‘Styling From The Ground Up’ campaign. POS.
Allied. E-commerce Website & Online Display Advertising.
BAFTA. 2009 & 2010 Film Awards Tickets, Menu & Outdoor Poster Campaign.
‘In 10+ years at BAFTA I thought it was
the best pitch ever in terms of marrying
a mechanic with gorgeous design.’
Lisa Prime - BAFTA
BAFTA. 2009 & 2010 Film, Television, Craft & Video Games Awards Tickets.
The Range. ‘Bringing Christmas Home’. TV & Outdoor. Website & Email Campaign.
Screen Yorkshire. Corporate Brochure.
Hillarys. Branding redesign including Guidelines,
Press Adverts, Direct Mail & Online communications.
Hillarys best
ever blinds
Hillarys best
ever blinds
DON’T MISS OUT!
DONT
MISS
OUT!
100’s
of blinds up to
HALF
PRICE
It’s easy as...
1. Free measuring. We pop round to show you
samples and give a no-obligation quote
2. Free fitting. We professionally fit your madeto-measure blinds at a time that suits you
3. It’s so easy. All you need to do is relax and
enjoy your new look windows
100’s
of blinds up to
HALF
PRICE
It’s easy as...
1. Free measuring. We pop round to show you
samples and give a no-obligation quote
2. Free fitting. We professionally fit your madeto-measure blinds at a time that suits you
3. It’s so easy. All you need to do is relax and
enjoy your new look windows
Hurry - Offer ends soon!
Hurry - Offer ends soon!
0800 916 1074
0800 916 1074
Lines open 8.30am-9pm weekdays, 9am-5pm weekends
Lines open 8.30am-9pm weekdays, 9am-5pm weekends
www.hillarys.co.uk
www.hillarys.co.uk
Section 4.3
Section 4.4
Colour: seasonal colour palette
Colour: generic colour palette - tints
Summer Sale (June)
The 6 colours in the generic colour
palette can be tinted to produce
variations, please make sure you do
not reverse white type out of less
than a 50% tint of any colour.
PMS 382
PMS 2985
Before using the generic colour
palette please ensure that you have
read the colour palette usage rules in
Section 4.2.
PMS 1375
PMS 484
PMS 235
The colour(s) shown on this page and throughout this manual
have not been evaluated by Pantone, Inc. for accuracy. They
therefore may not match the PANTONE Colour Standard.
PMS 7421
90%
90%
90%
90%
90%
90%
70%
70%
70%
70%
70%
70%
50%
50%
50%
50%
50%
50%
30%
30%
30%
30%
30%
30%
10%
10%
10%
10%
10%
10%
Consult current PANTONE Colour Publications for accurate
colour. PANTONE® is the property of Pantone, Inc.
PMS 012
PMS 151
PMS 80% 124
C 0 M 4 Y 100 K 0
R 255 G 232 B 0
Web ffe800
C 0 M 48 Y 95 K 0
R 248 G 151 B 40
Web f89728
C 0 M 22 Y 80 K 5
R 242 G 190 B 74
Web f2be4a
Summer
Yellow
The colour(s) shown on this page and throughout this manual
have not been evaluated by Pantone, Inc. for accuracy. They
therefore may not match the PANTONE Colour Standard.
Consult current PANTONE Colour Publications for accurate
colour. PANTONE® is the property of Pantone, Inc.
Light
Tan
Newport
Orange
PMS 485
PMS 032
PMS 183
C 0 M 100 Y 100 K 12
R 211 G 25 B 32
Web d31920
C 0 M 90 Y 86 K 0
R 255 G 0 B 0
Web ff0000
C 0 M 59 Y 17 K 0
R 243 G 135 B 159
Web f3879f
Sale
Red
Newbury
Red
Rose
Pink
Red Hot Sale (July)
Hillarys 4.3 Colour: generic colour palette - tints P26
Hillarys 4.4 Colour: seasonal colour palette P28
Section 5.1
Section 5.3
The graphic system: backgrounds
The graphic system: core communications
The graphic system which
can be applied in all Hillarys
communications is derived from
the elements in the Hillarys logo.
To the right is an example of a piece
of core communications. There
are a few design implementations
which make it different from an
affluent design.
Headline is in colour from seasonal palette
The background used must be
created from the appropriate colour
palettes, they can be created from
scratch or a previous version
re-colored.
These backgrounds can be used on
all Hillarys communications but must
follow certain rules, these can be
found on the next page.
Teal background used in corporate communications
Colour specific backgrounds created from the seasonal palette
These can be acquired from Hillarys
marketing department on:
• The headline should be in a colour from
the seasonal palette.
•T
he main image box is inset so a boarder
of the background can be seen.
•T
he main white heading bands start from
the edge of the image box.
•T
he offers are bigger and brasher so they
shout out more.
•T
he rounded box graphics float above the
image but help tie in the key messages.
•T
he call to action always appears in the
footer of the background.
•S
econdary offer box tinted with no
transparency.
White heading band
starts from edge of
image box
Hillarys best
ever blinds
DONT
MISS
OUT!
Rounded box graphics
tie in key messages
Secondary offer
box tinted with no
transparency using
Museo 500
Image box inset from the edge
100’s
of blinds up to
HALF
PRICE
Big loud offer graphic
- Museo 900 font
It’s easy as...
1. Free measuring. We pop round to show
yousamples and give a no-obligation quote
2. Free fitting. We professionally fit your made-to-measure blinds at a time that suits
Descriptive message in
80% transparent box
with Interstate font
3. I t’s so easy. All you need to do is relax and
enjoy your new look windows
Hurry - Offer ends soon!
Tel: ??? ???????
Email: [email protected]
Call to action in footer
0800 916 1074
Lines open 8.30am-9pm weekdays, 9am-5pm weekends
www.hillarys.co.uk
Sale background used in sale specific communications
White plus a colour from the seasonal palette
Hillarys 5.1 The graphic system: concept P33
Hillarys 5.3 The graphic system: core communications P35
Section 5.4
The graphic system: affluent communications
Headline should be in white
To the right is an example of a piece
of affluent communications. There
are a few design implementations
which make it different from an
core design.
• The headline should be in white.
•T
he main heading bands start from the
edge of the page and should be a colour
from the seasonal palette.
•T
he main image box is always full bleed,
which then leaves a background footer for
the call to action.
•T
he offers are subtle and understated,
more up market.
•T
he rounded box graphics float above the
image but help tie in the key messages.
•S
econdary offer box use 80% transparent
boxes so they tie in with the image.
Heading band starts
from the edge of
the page and is in a
colour from seasonal
palette but on a
‘multiply’ effect
Hillarys best
ever blinds
DON’T MISS OUT!
Secondary offer
box use 80%
transparent boxes
so they tie in with
the image using
Museo 500
100’s
of blinds up to
HALF
PRICE
Section 6
Photographic Principles
Offers are subtle and understated
It’s easy as...
1. Free measuring. We pop round to show you
samples and give a no-obligation quote
Rounded box graphics
tie in key messages
2. Free fitting. We professionally fit your made-tomeasure blinds at a time that suits you
3. It’s so easy. All you need to do is relax and
enjoy your new look windows
Hurry - Offer ends soon!
Call to action in footer
Image box bleeds from the edge
The main image box has
rounded corners just at the
bottom. Bleed should be set
up like this.
0800 916 1074
Lines open 8.30am-9pm weekdays, 9am-5pm weekends
www.hillarys.co.uk
Hillarys 5.4 The graphic system: affluent communications P36
Section 6.2
Section 6.3
Photographic principles: product images
Photographic principles: affluent lifestyle images
The Hillarys product photographic
style represents home environments
in harmony with contemporary living.
All newly commissioned photography
shoots require careful consideration
and professional art direction, this
type of image will form the focus of
all core and affluent communications.
This is a vital component in terms
of Hillarys tone of voice and look.
The lifestyle imagery is not to be
used at the expense of hardworking
product images of the blinds
themselves but can be used to
slightly alter the current tone of
the work by using them as small
cameo’s.
Interiors are to be shot and
portrayed as warm, comfortable
and stylish environments.
This instantly adds a slightly warmer,
softer touch to communications.
It’s also a route into a higher
demographic status and can have
a major bearing on the success
of unifying and strengthening
the brand.
Content
Photographic subject matter varies
according to audience.
Treatment
All photography must be vibrant and
colourful. Interesting crops can be
applied to enhance plain room settings.
(To be used on affluent style
communications only).
Hillarys 6.2 Photographic principles: product images P41
Hillarys 6.3 Photographic principles: product images P42
Codemasters. Lord of the Rings. Press Ad Campaign, Website & Cinema/TV Ad.
DFS. Various Campaigns. Outdoor and Online Banner Advertising.
DFS. ‘Pass it On’ Campaign. TV.
Booths. Various Campaigns. POS, DM & TV.
“We felt Uber’s approach to the pitch was
both innovative and creative and are
working closely with Uber to develop the
Booths brand and further enhance our
marketing communications strategy.”
Sarah Burns - Marketing Director
Midway. Wheelman. Key Art, Pack Design, Press Ad, POS & TV Campaign.
Ink Films. Branding, Stationery and Website.
B Braun Medical Limited. Corporate Brochure.
Netto. Direct Mail Leaflet & Instore POS.
Greencore. Foo-go. Brand Identity, Packaging, POS, Digital & Website.
Weight Watchers. Packaging Re-brand and Photography.
“It has bee
on this new
confident
it to sta
emphasises
product. W
with
Rich
en great working with Uber
design for Foo-Go. The new,
look for the brand will help
and out from the crowd and
s the premium quality of the
We look forward to working
h Uber again in the future.”
hard Esau - Head of Marketing
Random House Publishing. ‘I, Alex Cross’. Sampler.
Sega.
The Club. Key Art, Pack Design,
Press Ad Campaign & Trailer.
Midway. Stranglehold. Pack Design, Press Ad
Campaign, POS, Brochure & Key Art.
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St. Marys
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Sutherland
CROSS BORDER
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IRELAND
IRELAND
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ORCHESTRA
ORCHESTRA
IRELAND
IRELAND
Kazakhstan Government. Global TV Campaign & Press.
Uber. Promotion.
Über Client List
Activision Blizzard
Allied
Atco Qualcast
BAFTA
Best Western
Bethesda
Booths
Boss Model Management
Casio
DFS
Foo-Go
Greencore
Habitat
Hillarys Blinds
HL Brown
Morphy Richards
Netto
Phoenix Dance Theatre
Random House
Screen Yorkshire
Sega
Sheffield International Venues
Teacher Training and
Development Agency
The Range
The University of Sheffield
Warp Films
Warner Bros.
Weight Watchers
Contact Alan or Richard
[email protected]
+44 (0) 0114 278 7100
www.uberagency.com