media kit 2012 - Poslovni dnevnik

media kit 2012
This presents us best...
POSLOVNI
DNEVNIK
MAJOR
COMPETITOR
67%
bigger reach
than our major
competitor
*print and web edition/Source: MEDIApuls; gemius Audience 2011
Every day we DILIGENTLY bring you researched
most relevant information from the world of business
Every work day Poslovni dnevnik presents an overview of all relevant business news in Croatia and the world. We pay special
attention to and cover economic events in the region of Southeast
Europe in detail.
We analyze and connect only seemingly complex money flows
and provide you the means for understanding what appears to
be the dull world of business and money. Poslovni dnevnik is critical towards nonmarket behaviors and non-transparency of doing
business. We support entrepreneurial incentives and novel business
ventures. We reveal individuals behind certain businesses and entrepreneurial successes.
Poslovni dnevnik has been a proud winner of the European
Newspaper Award for four consecutive years. Competing with
226 newspapers from 27 European countries, this year our quality achievements have been recognized in three categories: best
cover, best ad page and most successful text visualization.
4
Edition
format:
Advertising
formats & prices:
Front cover (2/1)
516 x 400 mm
3,980 €
1/1
246 x 400 mm
2,570 €
Junior page
196 x 270 mm
2,040 €
1/2
horizontal
246 x 191 mm
vertical
121 x 381 mm
1,540 €
Strip on front cover
516 x 53 mm
1,340 €
1/3
horizontal
246 x 127 mm
vertical
146 x 210 mm
1,070 €
1/4
horizontal
246 x 95 mm
vertical
121 x 191 mm
810 €
1/8
95 x 123 mm
405 €
1/8 last page
505 €
272 x 427
5
Special
positions:
Module on the top
of the cover
87 x 30 mm
1,265 €
Module 3
246 x 57 mm
2,380 €
Module 1
80 x 57 mm
1,265 €
Module 2
163 x 57 mm
1,785 €
6
Strip – last page
246 x 53 mm
933 €
Ad in Stock exchange
& finances section in
investment fund table
120 x 10 mm
2,680 € - 6 months
4,763 € - 12 months
Ads on page 2 under
and above the index
Large m. 57 x 78 mm
446 €
Small m. 57 x 25 mm
223 €
Ad on page 1 of
Companies & markets section
133 x 99 mm
1,260 €
Ad under the title
of any section Stock
exchange & finances
57 x 53 mm
Other sections
57 x 78 mm
405 €
Ad in Companies
& markets section
within comments
246 x 10 mm
405 €
Ad in Stock exchange
& finances section in
foreign stock
exchange table
80 x 28 mm
1,460 € - 3 months
2,680 € - 6 months
4,763 € - 12 months
Ad in Stock exchange
& finances section at
monetary and capital
markets
Large m. 146 x 92 mm
1,082 €
Small m. 46 x 39 mm
1,260 € - 3 months
2,355 € - 6 months
4,844 € - 12 months
Dnevni
prilozi:
Apart from the supplement Current events (News), on Mondays Poslovni dnevnik in cooperation with The New York Times presents a supplement on politics, business, culture,
tourism and technologies.
Mondays
EU funds is a section on how to ensure EU funds financing which also presents successful
examples of business people who used those opportunities.
Trader (on Tuesdays and Fridays) brings news from the retail and distribution sector as well
as useful advice on branding your own products.
Management is a section dedicated to managerial skills which presents handy advice on
how to be a leader, how to manage business, as well as the skills of successful managers
at home and throughout the world. It brings a series of good and successful examples and
useful advice, especially for lower- and medium-level managers.
Media&marketing is a daily Tuesday to Thursday section covering all important events
and individuals from the world of media, marketing and PR. It presents creative movers behind certain successful media products.
Tuesdays
Medicine&business devotes special attention to the growing pharmaceutical industries as well
as possibilities for development in the health and medical tourism sectors.
The success story presents a positive example of a small or medium entrepreneur who has
achieved significant growth in the previous few years, especially at export markets.
Law and accounting is a section dedicated to SME and craftsmen. It provides useful tips and answers numerous questions, for example how to do business and manage your business finances.
Wednesdays
IT&logistics is a section for the often neglected sector of distribution as well as the propulsive IT sector. It provides good examples and useful tips.
Thursdays
In&out is a section with topics from tourism, culture and fashion; what to do in your free time
and where to spend your money.
Fridays
7
Every Monday,
the STRONGEST of them all
In cooperation with one of the most influential publishing houses in
the world, each Monday Poslovni dnevnik presents a selection of the
best articles from the US daily The New York Times, thus providing
our readers an insight into foreign policy, world economy, new trends in technology and science – all in Croatian. Comments and opinions of most respectable global writers, such as Nobel-award winner
Paul Krugman, are just on part of the content which has raised the
Monday Poslovni dnevnik circulation by 60 percent.
10
Advertising
formats & prices:
Front cover (2/1)
516 x 381 mm
3,980 €
1/1
246 x 381 mm
2,570 €
Advertorial last page
3,112 €
1/4
horizontal / vertical
246 x 95 mm
121 x 191 mm
810 €
Junior page
196 x 270 mm
2,040 €
1/2
horizontal / vertical
246 x 191 mm
121 x 381 mm
1,540 €
Format on cover
95 x 120 mm
760 €
Module on front cover
left / right
45 x 15 mm
1,082 €
Strip on front cover
246 x 20 mm
1,840 €
Double pg. tower
3,194 €
Double pg. pyramid
4,370 €
Double pg. staircase
4,370 €
Double pg.‘U’spread
3,980 €
Double page strip
1,500 €
Double page block
3,980 €
Staircase
2,408 €
‘J’ or ‘L’ spread
2,150 €
Edition
format:
Creative
formats:
272 x 427
Deadlines for placing orders and finished ads • Day of publishing: Monday • Deadline for
order placement: 12 days before publishing • Deadline for finished ads placement: 10 days
before publishing • *note: We reserve the right to change the deadlines with prior notice.
11
We COLLECT most important
information from various sectors
Specials
More than 20 glossy specials throughout the year present an addition to the otherwise high quality contents of Poslovni dnevnik. The
topics of special supplements in the edition of Poslovni dnevnikare extremely diverse: analyses, most successful subject in different sectors,
leading companies, new trends, innovative ideas, business successes,
the future of business, interviews with people who determine the direction of Croatian economy…
Some of the specials in 2012:
My investments, Socially responsible business, Top-brands, Cars, Itelecom, Summer special, Energy management and environment protection, Reliable partners, Top 100 SEE, Top market sectors, 2013 in
business.
14
Advertising
formats & prices:
Edition
format:
POSEBAN PRILOG |||ožujak 2011.
oliver Klesinger,
Hypo banka
stambeni krediti
ulaganja1203 1
Front cover (2/1)
400 x 265 + 3 mm
3,980 €
1/1
200 x 265 + 3 mm
Interior - 2,570 € C2 - 2,950 €
C3 - 2,733 €
C4 - 3,010 €
1/2
horizontal
188 x 118 mm
vertical
93 x 236 mm
1,540 €
11.3.2011 16:15:38
IT Telekom
pOSEbaN pRILOG pOSLOVNOG dNEVNIKa
15. LIpNja 2011.
aNaLIza
unatoč krizi IT
industrija uspješna
IT.indd 1
1/3
horizontal
188 x 78 mm
vertical
59 x 236 mm
1,070 €
1/4
horizontal
188 x59 mm
vertical
93 x 118 mm
810 €
10.6.2011 18:15:17
Pouzdani partneri
POsEbAN PRIlOG POslOvNOG DNEvNIkA
30. lIPNjA 2011.
ANAlIZA
Papirnati rokovi plaćanja
uljepšavaju sliku
pouzdani1-7.indd 1
200 x 265
27.6.2011 18:30:09
15
…business … business … business…
...in order to inform you
B2B magazine Media&marketing is a platform where creative agencies and their clients discuss advertising trends. The magazine also
covers the third link in advertising – the media – by interviewing key
players on the media scene, but also by analyzing media formats.
PR has a significant part in the contens via specialized agencies and
companies’ communication departments. Apart from the business
category, Media&marketing also writes about the very process of
producing creative solutions and presents the authors behind them.
New trends in the energy industry, one of the fastest growing economic sectors, are only one part od the contents of the special B2B
edition of Poslovni dnevnik. This quarterly edition is dedicated to new
energy projects, investments, initiatives and regulations. Thus you are
given a detailed insight in the Croatian energy sector as well as its
expectations, all in one place. Alongside with columns of respectable
experts and interviews with leading people of global energy companies in Croatia and abroad, this B2B magazine of Poslovni dnevnik
also brings you overviews of energy-related shows in the region and
new European regulations.
18
Edition
format:
Advertising
formats & prices:
Front cover (2/1)
440 x 285 + 3 mm
3,980 €
1/2
horizontal
190 x 125 mm
vertical
90 x 255 mm
1,540 €
Spread half
400 x 265 mm
3,980 €
1/3
horizontal
190 x 80 mm
vertical
60 x 255 mm
1,070 €
1/1
220 x 285 + 3 mm
Interior - 2,570 € C2 - 2,950 €
C3 - 2,733 €
C4 - 3,010 €
::: br. 4
::::::::::::
rujan
:::2011.
::::::::::::
::: korupcija u medijima :::
:::Kako
kupiti
reklamu za
šaku kuna
1/4
horizontal
190 x 60 mm
vertical
90 x 125 mm
810 €
220 x 285
Untitled-1 1
Front cover (2/1)
400 x 265 + 3 mm
3,980 €
1/1
200 x 265 + 3 mm
Interior - 2,570 € C2 - 2,950 €
C3 - 2,733 €
C4 - 3,010 €
1/3
horizontal
188 x 78 mm
vertical
59 x 236 mm
1,070 €
1/4
horizontal
188 x59 mm
vertical
93 x 118 mm
810 €
1/2
horizontal
188 x 118 mm
vertical
93 x 236 mm
1,540 €
Peleti
Isplativost grijanja
na biomasu
27.9.2011 13:58:19
Zgradarstvo
Nedostaje cjelovita
zelena gradnja
Male trgovce
naftom
muče rabati
01-cover.indd 11
Regija
Ulaganja od 500
milijuna eura u BiH
/// listopad/studeni /// broj 1 ///
25.10.2010 15:35:45
200 x 265
Magazines Media&marketing and Energy are quarterlies. We approve
additional 25 % discount on ads in all four editions of respective magazines.
19
We uncover the HAPPY face
of high-level business
In&Out is a glossy monthly magazine for business people’s leisure.
In&Out topics are typical lifestyle subjects: portraits of successful individuals, recommendations of new films, books, shows, exhibitions,
articles about travel, cars, fashion, beauty, wining and dining, healthy
and active life of a working individual. Take the best of life on our
pages of pure luxury!
Business People is the only magazine dedicated exclusively to the
very top of the business community. It’s other specialty is the coverage of economic links of Croatia and the entire region. Most of
the contents are interviews with owners of major companies. With
them we discuss their motivating ideas and visions as well as business
results and plans. Business People is published twice a year.
In cooperation with a well-known British weekly The Economist, at the
end of each year Poslovni dnevnik issues a specially licensed edition
“The World in…” in Croatian. “The World in…” is a selection of opinions and predictions of world leading scientists, scholars, politicians
and distinguished individuals, as well as the editorial team of one of
the publishing houses with the longest tradition in the whole world.
This licensed edition contains more columns by distinguished individuals from the public, political, cultural and scientific life of Croatia.
22
Edition
format:
EDH?:I>I:
6GB6C>
XdYZ#Xdb
Advertising
formats & prices:
Broj 11/ BESPLATAN PRIMJERAK
BROJ 11/SVIBANJ 2011.
EKSKLUZIVNO
STYLEPROFILE
Kuæa umjetnosti
Tomislava Klièka
Spread half
400 x 265 mm
3,980 €
1/1
220 x 285 + 3 mm
Interior - 2,570 € C2 - 2,950 €
C3 - 2,733 €
C4 - 3,010 €
PLUS
NESBØ ∑ novi kralj
skandinavskoga
krimiÊa
ObuËeni za SEX
CASE STUDY
Front cover (2/1)
440 x 285 + 3 mm
3,980 €
Cdk^b^g^hoVbj`VgXZ
01_cover_svibanj
2 220x285.indd 1
HR print armani sport
1/2
horizontal
190 x 125 mm
vertical
90 x 255 mm
1,540 €
1/3
horizontal
190 x 80 mm
vertical
60 x 255 mm
1,070 €
ANTE
VRBAN
MOBING
Na posao
s grËem
u želucu
PREPORUKE
Menadžeri
za uspjeh
PEOPLE'S  BAZAAR  BARCELONA
5/20/11 9:43:23 AM
20.5.2011 19:43:50
220 x 285
1/4
horizontal
190 x 60 mm
vertical
90 x 125 mm
810 €
Njihova je
profesija
uspjeh
Front cover (2/1)
400 x 265 + 3 mm
3,980 €
1/1
200 x 265 + 3 mm
Interior - 2,570 € C2 - 2,950 €
C3 - 2,733 €
C4 - 3,010 €
1/3
horizontal
188 x 78 mm
vertical
59 x 236 mm
1,070 €
1/4
horizontal
188 x59 mm
vertical
93 x 118 mm
810 €
220 x 285
1/2
horizontal
188 x 118 mm
vertical
93 x 236 mm
1,540 €
200 x 265
23
WE PROVIDE THE NETWORK
FOR BUSINESS PEOPLE
Poslovni.hr is the internet portal of the number one Croatian daily Poslovni dnevnik. It presents economic and financial news and current events
from the countries, region and the world. It is a steadfast and proud
holder of the status of most visited business portal in Croatia with over
119,000 respective visitors per month.
It came to life in 2005 and ever since has been a regular destination of
users interested in economy. Portal users are managers, people from the
SME milieu, investors, brokers, financial experts, students – anyone who is
seeking relevant and verified information from all areas of economy and
finances in order to make decisions in line with it.
The portal is made of three major segments: full contents of the printed
edition, new daily events and a business forum which gathers a numerous
and highly active community. The portal also makes available Poslovni
dnevnik specials and a selection of articles from the well-known US daily
The New York Times.
Among other things, poslovni.hr also provides a current overview of
trading in domestic and regional markets and daily updates on home
investment funds. Registered users may participate in discussions at the
poslovni.hr forum, write their own blogs or learn how to trade stocks via
a game Virtual stock market!
In line with contemporary Internet trends, poslovni.hr is also active in
social networks, with profiles on Facebook and Twitter, which our users
have responded to very well.
26
Formats:
Standard
banner formats:
1
728 x 90 px
Heading: ROS*
13 € CPM
2
300 x 100 px
3
300 x 250 px
Heading: ROS*
13 € CPM
4
300 x 600 px
Heading: ROS*
20 € CPM
2 300 x 100 px
There are three places at the same position for the 300 x 100 px banner. The advertiser who is the
first to buy the ad place gets the top position, and the one following him the position below. After
the ad of the top advertises expires, other ads move upwards.
Other headings:
Stock markets (live), Funds, Internet News, Business library, Joint stock companies, Glossary
300x100 fixed
cover
other headings
1 week
676 €
338 € per heading
4 weeks
1623 €
812 € per heading
* ROS - representation on the whole portal
5
Floating
banner
400 x 400 px
Heading: ROS*
54 € CPM
The maximum
duration of
the floating
banner is 7-10
seconds. It must
contain s clearly
identifiable close
button.
27
Special
formats:
Ticker
Headings: ROS*
47 € CPM
Video banner
300x250 px
Headings: ROS*
13 € CPM
Insofar as Poslovni.hr offers the possibility of
hosting, the price is 115 kn CPM.
Roll-down mouse over
728x90 / 728x270 ili
1000x100 / 1000x270 px
Headings: ROS*
Article on portal cover
1 day 609 €
Apart from text, the article may contain
images, links, brochures in .pdf format etc.
28
17 € CPM
Peel away
Headings: ROS*
40 € CPM
* ROS - representation on the whole portal
Roll-left mouse over
300x600 px / 600x600 px
Headings: ROS*
26 € CPM
Hockey stick
1000x100 px i 120x600 px
Headings: ROS*
22 € CPM
Roll-left mouse over
300x250 px / 600x250 px
Headings: ROS*
17 € CPM
Billboard banner
970x259 px
Headings: ROS*
30 € CPM
Wallpaper + 1000x100 px
Headings: ROS*
30 € CPM
Total Branding
728x90 px ili 1000x100 px + 300x600 px
+ wallpaper
Headings: ROS* 40 € CPM
* ROS - representation on the whole portal
29
Exclusive newsletter sponsorship
•Newsletter is sent out 5 days a week,
Monday through Friday
•It contains a 300x250 px banner (.jpg
format) and a sponsored article which may
contain images and links
duration
price
1 week
812 €
2 weeks
1353 €
4 weeks
2300 €
Positioning of the ad on the cover
•Positioning the ad on the cover exclusively is charged an additional 30 %
Advertising discount
•Marketing agency discount without financial obligations equals 15 %
•Depending on budget size, additional discount may be achieved after
agreement by the sales department
•We approve 5% discount for payment in advance
•VAT is charged on all the given prices.
Poslovni.hr Facebook
Poslovni.hr
Facebook
•Option of posting statuses, links, photo
galleries, video clips, etc.
•Price: 338 €
Welcome bonus for new clients
•After the first 100,000 ads, we award a bonus of 50,000
•The first week of advertizing in fixed position is rewarded with 3 days of
advertising free of charge
•The first week of sending the newsletter is rewarded with 25,000 ads
free of charge (vanner 300x230 px ROS)
General specifications
In order for the banner to be released through our server, one should
adapt the script to the following:
•Banner delivery deadline is 3 work days before
the beginning of presentation, in order to
determine and remove possible technical issues
•The e-mail should specify which URL address
each clickTAG leads to
•The sound within the banner can be started
only by user intervention (e.g. click on
banner), not independently.
•The portal Poslovni.hr reserves the right to
approve banners
•For all additional questions, please contact
the portal’s sales representative
Banner file size limit
30
Special terms
ad format
size limit
Static/animated GIF
18 Kb
HTML / DHTML
20 Kb
Flash / Shockwave
35 Kb
on (release)
{
getURL(_root.clickTAG, “_blank”);
}
Note: Pay attention to capital letters because the clickTAG script is sensitive to this detail.
SUBSCRIPTIONS
SPECIAL ANNOUNCEMENTS AND AGENCY CONDITIONS
GENERAL TERMS AND TECHNICAL INSTRUCTIONS
Subscriptions
Subscription benefits:
• You will begin your working day with your favourite business
newspapers delivered to you free of charge directly to your office
or any other address.
• You can save up to 38 % with subscription compared to the regular price and you can use numerous benefits offered.
• Ensure access to countless additional editions, specials and B2B
magazines that will provide you with a detailed insight to specialized
topics and information.
• Poslovni is also available when you are away. Skim through your
favourite newspapers at the portal poslovni.hr. Subscribers have
complete access to the next day’s edition as early as 10 p.m., as well
as complete access to our online archive.
32
REGULAR SUBSCRIPTION TO POSLOVNI DNEVNIK
Regular subscription 5 days a week
subscription model
price
saving compared to the regular price
18 months (16+2 months free)
290 €
38%
12 months (11+1 month free)
213 €
30%
6 months
124 €
20%
3 months
66 €
15%
Regular subscription 1 day a week
Poslovni dnevnik & New York Times on Mondays
(annual subscription on Mondays)
56 €
Poslovni dnevnik & Medicine and business
(annual subscription on Wednesdays)
56 €
* VAT is charged on all the given prices.
SPECIAL OFFER FOR BUSINESS CLIENTS:
1) GIVE YOUR COORPORATE CLIENTS A SUBSCRIPTION TO POSLOVNI DNEVNIK
Advance your relationship with your corporate clients and give them a present: an annual or half-annual subscription to
Poslovni dnevnik. May they start their day with relevant and quality business information, reminding them that it was your
company that enabled them access to the said information.
2) SPONSOR THE ADVERTISING CIRCULATION OF POSLOVNI DNEVNIK
Whether your target groups are students at select colleges, the employed, consumers in business buildings and entrepreneurial centers, or sailors and yachtsmen in the sailing season, your message is sure to be noticed if you sponsor the advertising
circulation through brand boxes.
For detailed information on offers above, please contact the Subscription department at +385 1 63 26 073 or e-mail
us at [email protected].
You can also subscribe:
1 at our portal www.poslovni.hr/pretplata.aspx
2 by delivering an order form at: [email protected],
3 via post at: Poslovni dnevnik, Subscription department, Oreškovićeva 6h/1, 10000 Zagreb,
4 or via fax: 01/632 6 026
For all additional questions, contact us at free info number: 0800 200 905 or e-mail us at [email protected].
33
Special announcements and agency conditions
Wrapping, wordwrap, gluing:
The price of technical procedures for the entire circulation:
541 €
Visibility is formed depending on the format of the flyer/
sticker.
Dimension of wrapping strip: 590 x 20-50 mm.
Agencies and direct clients sign a Contract on advertising, providing a certified copy of the registration and a
promissory note.
Quantity discount for agencies and
direct clients (net realization):
• Agency discount without financial obligations equals
15 %
• Agencies which sign the net realization contract amounting to minimum 20.292 € are given the right to 20 %
agency discount
Non-commercial ads for direct clients:
34
kn
discount
6800 € - 10.822 €
5%
10.823 € - 13.528 €
8%
13.529 € - 20.292 €
10%
20.293 € - 40.585 €
15%
Financial reports:
format
dimension
price
1/1
246 x 400 mm
555 €
1/2
246 x 191 mm
298 €
Non-commercial ads for agencies:
format
dimension
price
format
dimension
price
1/1
246 x 400 mm
1,448 €
1/1
246 x 400 mm
1,380 €
JP
196 x 270 mm
1,082 €
JP
196 x 270 mm
1,055 €
1/2
246 x 191 mm
825 €
1/2
246 x 191 mm
785 €
1/3
146 x 210 mm
555 €
1/3
146 x 210 mm
527 €
1/4
121 x 191 mm
420 €
1/4
121 x 191 mm
405 €
1/8
95 x 123 mm
223 €
1/8
95 x 123 mm
203 €
General terms and technical instructions
Packages
3+1 free of charge
same format, same client
5+2 free of charge
same format, same client
7+3 free of charge
same format, same client
10+5 free of charge
same format, same client
• PR text is charged 15 % on top of the regular price according to price list
and has to carry identification as advertising text
• Ad design: +10%
• Ad on page 3: +15%
• 50% discount on ads for charities and cultural events
• 60% discount on media sponsorships
• Financial reports – no discounts other than for advance payments are approved
Payment
• In advance or within 30 days after the publication of the ad
• Advertisers without quantity requirement in their Contract pay in advance with delivery of proof of payment conducted
• We approve 5% discount for payment in advance if the agency or client settles the bill at the latest 3 days before the publication of the ad
• VAT is charged on all the given prices.
The client guarantees the regularity of all the copyrights and other rights.
All possible claims are upon the client.
If agencies or the client fail to fulfill the contracted obligations, they lose the right to quantity discounts, and Poslovni dnevnik
reserves the right to calculate the difference of the approved rebate.
Claims
• Claims are accepted only in written form within 3 days after the publication of the ad
35
Technical instructions
Deadlines for placing orders and finished ads for the daily edition:
Day of publication
Deadline for placing orders
Deadline for placing finished ads
Monday
by 11 a.m. on Thursday
by 11.30 a.m. on Friday
Tuesday
by 11 a.m. on Friday
by 11.30 a.m. on Monday
Wednesday
by 11 a.m. on Monday
by 11.30 a.m. on Tuesday
Thursday
by 11 a.m. on Tuesday
by 11.30 a.m. on Wednesday
Friday
by 11 a.m. on Wednesday
by 11.30 a.m. on Thursday
Note: we reserve the right to change the deadlines with prior notice
• The listed prices apply both to black-and-white and color ads.
• Special placement is charged additional 20% of the ad price.
• The cancelation deadline: 2 days prior to publication of the ad.
• In case of cancelation after deadline, 30 % of the order is charged.
• In case of overstepping the deadline after receiving the order, we reserve the right to charge the price of the advertisement.
Directions for submitting the material
File formats: tiff (cmyk, 300 dpi), jpg (cmyk, 300 dpi, baseline quality minimum 8), pdf (cmyk, 300 dpi, version 1.3), eps (within
the eps format fonts must be converted into curves, spot colors must be turned off, and the preview turned on).
The materials can be sent on the following media: CD ROM, DVD, USB memory stick or e-mail at [email protected].
36
Instinct is not enough.
media kit 2012
contact:
Poslovni dnevnik
Oreškovićeva 6h/1, 10 000 Zagreb,
e-mail: [email protected], phone: +385 1 6326 013, fax: +385 1 6326 019