Presentation of the Trial Implementation of a Congestion Tax

Transcription

Baspresentation ver 4.0 ENGLISH 1
Trial Implementation of Congestion
Charging in Stockholm
Swedish Road Administration (SRA)
Aims and objectives
• Reduce traffic at rush hours by 10-
15% to and from the inner city zone
• Better level of service in
Stockholm traffic
• Reduce emissions of carbon
dioxide, nitric oxide and particulate
matter
• City residents will feel that the
environment has improved
• More resources for public transport
Three components
Park & Ride
Public Transport
Congestion Tax
SRA Task
The Government commissioned the SRA to conduct a trial
implementation of congestion charging in Stockholm:
“The Government instructed the SRA to, by no later than
September 1st 2004, ensure that it has contracted the
equipment, etc required to carry out its tasks in the City of
Stockholm in compliance with the proposed Congestion Tax
Act (Bill 2003/04:145).”
SRA = the Swedish Road Administration, Vägverket
CONGESTION TAX
18 Control Points
- A charge is made
when entering/exiting
the centre of Stockholm
- Essingeleden is
excluded
Weekdays
6.30 am – 6.29 pm
• SEK 10, 15 or 20 / passage on
weekdays
• No congestion tax during
evenings, nights and weekends
• Maximum tax SEK 60 per day
and vehicle
• Lidingö – free passage through
the city centre to/from Lidingö
within 30 minutes
No barriers, no stops,
no roadside payments
• Amount due for payment shown
at the control point.
• Automatic identification.
Number plates photographed.
• Very little of the car is shown on
photograph – people and objects
inside the car cannot be seen.
Toll road sign
Control point 4. Johanneshov bridge (photomontage)
TECHNOLOGY
Roadside equipment
Camera 1
Laser
Transceiver Camera 2
“ControlPoint”
Point”&&Cost
Cost
”Control
Data from the passage is stored in the
Multi-Lane Controller (MLC)
Camera
Laser
Two photographs
Number plates read
via OCR
Vehicle
profile
Aerial
Onboard unit
identification
ABC
123
Time
Date
ID
Only the number plate is
photographed
423 000 onboard units distributed
(May 2006)
Qfree store
Onboard unit
production
Post Office
VO
7-1
1
&P
res
sb
yrå
ou
tle
ts
IBM
Shops
SRA
Paid within 14 days
• Via direct debit. An onboard unit can be
borrowed free of charge from the SRA.
• At any of Pressbyrå kiosk or 7-Eleven
outlet in Sweden.
• Via Internet bank, Plusgiro or
Bankgiro.
Baspresentation ver 1.2 34
Betala trängselskatten på Internet
• Internet payment by
credit card.
Two direct communication channels
with the general public
Joint website
www.stockholmsforsoket.se
(including brief information in
English and other languages)
Customer Services
call 0771-29 29 29
Monday-Friday
7 am – 9 pm
“My tax decisions”
MLB123
KALLE KARLSSON
MLB123
Date
Due date
“My tax decisions”
Owner
Total debt
Number plate
Status
Total
amount
Balance
due
Tu
e
M No
on v
Su No 1st,
n v
2
N 7 00
Sa ov th, 5
t N 13 20
0
t
Fr ov h, 2 5
i N 19 00
5
o th
Th v 2 , 2
0
5
u
0
t
W De h, 2 5
ed c
0
0
Tu De 1st 5
e c 20
M De 7th 05
on c
13 200
Su Dec th 5
2
n
D 19th 005
e
Sa c
2
t D 25 00
ec t h 5
F
3 20
Th ri J 1st 05
u an 20
W Jan 6th 05
ed 1 2
J 2t 00
Tu an h, 2 6
18 00
e
M Jan t h 6
on
2 20
Ja 4th 06
Su n 3 2
n
0 00
S a Fe t h 2 6
t F b 5 00
6
e t
Fr b 1 h 2
i F 1 00
T h eb t h 6
2
u
F 17 00
W eb t h 2 6
ed 23 0
M r 06
T u a r d 20
M e M 1st 06
on ar 2
7 00
Su Mar th 6
n
1 2
M 3th 006
a
Sa r
2
t M 1 9 00
t
6
h
F r ar 2 20
iM 5
t h 06
Th ar 3 20
W u A 1st 06
ed pr 20
0
A 6
T u pr t h 2 6
1
e
2 0
M Ap t h 0 6
on r 1 20
0
8
S u A p r th 2 6
2 4 00
n
A
th 6
S a pr 3 20
0
t
t 06
F r Ma y h 2
i M 6 00
T h a th 6
u y 1 20
W Ma 2th 06
ed y
2
M 18 0
Tu ay th 06
2
e
M 24t 006
ay h
30 200
th 6
20
06
Number of visitors/day
Number of visitors at the website
Nov 2005 - May 2006
40 000
35 000
30 000
25 000
20 000
15 000
10 000
5 000
0
Customer Services is our public image
E-mail, telephone, fax, letters
Front-line Factual answers concerning how and why:
Information, handling onboard units, registration and payment issues
How?
Why?
Back office Complex issues such as compensation claims, complaints,
incorrect payments, reminders, reviewals
3rd line Public authority decisions: Replied to by
specialists/administrators
SRA
National Tax
Board
Enforcement
Service
City of
Stockholm
The SRA’s service to legal entities
with more than 20 vehicles
Automated payment routine
•
•
Payment using direct debit and onboard unit.
- Automated payment reduces the risk of reminder fees.
Simple ordering of onboard units and vehicle registration online.
Reporting
•
Daily list of the tax decision for each vehicle via e-mail.
Information
•
Leasing car administrators can receive support for their customers through
meetings and information material. (For customers of leasing firms)
Special customer service for corporate customers
•
•
•
0771-29 29 29 (company cars)
Information meetings at the SRA for companies owning more than 100 vehicles
Personal visits to companies with more than 1000 vehicles
Corporate services on the web
https://www.trangselskatt.vv.se/registrering
COMMUNICATION
Overall communication goal
Everyone entering Stockholm after January 3, 2006 in a vehicle
registered in Sweden should be aware of the congestion tax and
of the fact that the car owner must pay without having been
prompted to do so.
Traffic, the system, and Customer Services will run
smoothly from Day One.
High penetration level
that the target group assimilates the information is
a key success factor.
Strategy: Intensive communication, keeping a low profile
Tone of the communication
during the trial implementation period
Focus on “HOW” – not “WHY” messages
Factual - Neutral – No Value Judgements
Informative – not Opinionated
Based on the SRA vision and organisational concept
“We make the good journey possible”
Communication activities
Direct communication combined with public information
Direct communication:
Letters, “postcard”, cover letter with tax sticker
Activities around town
Meetings
Car-park tickets
Public communication:
Advertisements, inserts in daily newspapers
Posters at city entrances, on parking metres
Bus advertisements
Radio (and TV)
SRA leaflets
Extensive media coverage
A personally
addressed letter to
all vehicle owners
in Sweden
”The Congestion Tax Magazine”
Messages adapted to level of
public awareness
Percentage of all surveyed in Stockholm City and County
100.0
90.0
80.0
70.0
Family with car
60.0
50.0
40.0
The diagram shows
the percentage of the
public that had 7-10
correct answers on
10 questions about
the congestion tax.
30.0
20.0
10.0
0.0
7 Nov
14 Nov
5 Dec
12 Dec
26 Dec
9 Jan
Focus on onboard units
28th November – 2nd December
“Order your onboard unit before
the 9th of December…”
• Dagens Nyheter (29 Nov and 1 Dec)
• Svenska Dagbladet (29 Nov and 1 Dec)
• Stockholm City (29 Nov and 1 Dec)
• Mitt i-tidningarna (29 Nov)
• Aftonbladet (28 Nov)
• Expressen (28 Nov)
• Lidingö Tidning (29 Nov and 2 Dec)
• Länstidningen Södertälje (29 Nov and 2 Dec)
• Norrtelje Tidning (29 Nov and 2 Dec)
• Nynäshamns Posten (29 Nov and 2 Dec)
• Metro Stockholm (29 Nov and 2 Dec)
Information and payment
at Pressbyrå and 7-Eleven outlets
Pressbyrå and 7-Eleven
outlets all over the country:
• Pocket-sized facts booklet
In Stockholm from beginning
of November 2005:
• Envelope with contract for
onboard unit and direct debit
Key communication channels
Percentage of general public who in six
separate questionnaires indicated which
communication channels they considered
important for receiving information about
the congestion tax in Stockholm.
Percentage of all surveyed in Stockholm City and County
100,0
90,0
80,0
70,0
60,0
50,0
40,0
30,0
20,0
10,0
0,0
News articles
7 Nov
Newspaper ads
14 Nov
5 Dec
Letter from SRA
12 Dec
26 Dec
TV news
9 Jan
Media coverage
December 2005 - March 2006
Experience so far
Statistics as of March – May 2006
Service level
99.9% up-time January - March 2006
Identification mainly through
Onboard units (OBU)
Total number of
onboard units
distributed
approx. 423 000
OBU 48.4 %
OCR1) 41.8%
MCR2) 9.8%
1) Photos, 2) Manual recognition
Five months of operation
Number of passages
Tax decisions
Reminder 1
Reminder 2
Reminder 3
Appeals to the tax authority
Court appeals
Tax income
Payments (May)
Direct debit
Retail stores
Banks
34 047 400
10 589 500
437 000
101 000
39 000
9 841
420
SEK 292 million
65%
22%
13%
An average weekday in May
Passages
Tax decisions
Reminder 1
Reminder 2
Reminder 3
Appeals to the tax authority
Court appeals
Tax income
Number of calls to customer services
371 300
115 100
6 300
1 500
840
100
5
SEK 3 060 000
2 200
0
2006-05-30
2006-05-23
2006-05-16
2006-05-09
2006-05-02
2006-04-25
2006-04-18
2006-04-11
2006-04-04
2006-03-28
2006-03-21
2006-03-14
2006-03-07
2006-02-28
2006-02-21
2006-02-14
2006-02-07
2006-01-31
2006-01-24
2006-01-17
2006-01-10
2006-01-03
Passages per day, Jan 3 – May 31
450 000
400 000
350 000
Passages per
day at control
points 6 am – 7
pm
300 000
Trend
250 000
200 000
Tax decisions
per day
150 000
Trend
100 000
50 000
24 hour cycle – simplified view
06
07
08
09
10
11
12
13
14
15
16
17
18
19
20
21
22
23
00
01
02
03
04
05
Register Passages
passages
Daily processing
MCR
Tax decisions
Pre-reminder verification
Reminder
AG collection
BW Update
Incoming payments
VTR
VTR update
Manual matching
Payment lot
OBU Distribution
Print-outs
Online
Back-ups
Reduction in
traffic during
taxed hours,
April 2006
compared to
April 2005
- 21
-9
%
%
- 19 %
-2
6%
2%
-2
130
120
110
100
90
80
ec
D
ov
N
ct
O
p
Se
g
Au
ly
Ju
ne
Ju
ay
M
ril
Ap
M
ar
ch
b
Fe
n
70
Ja
Index 100=Annual average daily traffic
Example of “natural” annual variation
Passages per hour Jan-April 2006
Autumn weekday 2005
Jan 06
Feb 06
Mar 06
Apr 06
Congestion reduced over a wide area
• Greatest improvement in and around
the inner city
• Substantially less congestion on
Stockholm access roads
• Still congestion problems on the
Lidingö bridge during morning hours
• Substantial reduction in traffic
to/from city centre
• Traffic on Essingeleden largely
unchanged
• Significant increase in use of public
transport
• Fewer parking fines in city centre
91% of vehicles
from Stockholm County
Of total passages…
91% from Stockholm County
44% from City of Stockholm
21% from city centre
Outside Stockholm County:
Uppsala 0.7%
Västerås 0.3%
Enköping 0.2%
(Taxed passages; privately
owned vehicles)
April 2006

Presentation of the Trial Implementation of a Congestion Tax

Transcription

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