Get the Look: The Smoky Eye - Shelley Moench

Get The Look
Editor’s note: This new department—
Get The Look—is designed to offer
how-to tutorials on achieving current,
on-trend beauty looks.
Share this how-to guide with your store associates so they can
communicate the information to their customers.
by Shelley Moench-Kelly
The trick to a perfect smoky eye is in careful layering.
Multitoned eye shadows—either pencils or powders—in light, medium and dark shades along with a highlighting
accent shadow are the foundation for the perfect smoky eye. Stýli-Style’s It’s a Breeze Cooling Gel Eye
Shadow Sticks and Flat Eye Pencil Blendable Liners make the job easy.
Step 1: Sweep the second-lightest shade—It’s a Breeze Star Bright—across the eyelid just below
the brow bone.
Step 2: Apply the medium shade—Flat Eye Pencil in Shadow—into the eyelid crease, blending
well into the brow bone. This shade frames the eye.
Step 3: Use the darkest shade—Flat Eye Pencil in Hong Kong—to line the upper and lower
lash lines.
Step 4: Sweep the lightest, pearlized accent shade—It’s a Breeze Soft Silk—right above
the brow bone and into the inner corner of the eye. This shade highlights the eyes and
makes them appear larger.
Step
p 5: Use NYX Cosmetics’ The Curve eyeliner right at the top eyelid at its lash line.
For a more dramatic look, line the lower eyelid as well.
Steep 6: Ardell Professional’s Individual Lashes are easy to apply and give the eye
a winged, retro look. Use one, two, three or more at the outer corners of the eyes to
frame them and add a finished look to the smoky eye.
Steep 7: Open up the lashes with a quick curl using Tweezerman Professional’s Super
Curl Eyelash Curler.
Step
p 8: Complete the smoky eye look with a coat of Napoleon Perdis’
Mesmer-Eyes mascara. ■
Stýli-Style
styli-style.com
845.225.2317
28 February 2014 | beautystorebusiness.com
NYX Cosmetics
nyxcosmetics.com
866.699.1004
Ardell
Professional
ardelllashes.com
Tweezerman
Professional
tweezermanprofessional.com
800.645.3340
Napoleon Perdis
Cosmetics
napoleonperdis.com
888.732.9111
Model image: Thinkstock.com
Shelley Moench-Kelly is managing editor of Beauty Store Business.