resolution no. 2015-33 a resolution of the city council of the city of

Transcription

resolution no. 2015-33 a resolution of the city council of the city of
RESOLUTION NO. 2015-33
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF
HUNTINGTON BEACH DECLARING THE CITY'S INTENTION TO LEVY AN
ANNUAL ASSESSMENT FOR FISCAL YEAR 2015-2016 WITHIN THE
HUNTINGTON BEACH DOWNTOWN BUSINESS IMPROVEMENT DISTRICT
WHEREAS, the California Legislature, in adopting the Parking and Business
Improvement Area Law of 1989 (Streets and Highways Code §36500 et seq.) found that
cities are authorized to levy assessments on businesses in order to promote economic
revitalization and tourism, create jobs, attract new businesses and prevent erosion of business
districts; and
The California Legislature found that cities are authorized to levy assessments on
businesses which benefit from those improvements and activities; and
A sizeable majority of the downtown businesses within the City of Huntington Beach
requested that the City Council commence proceedings under the Parking and Business
Improvement Area Law of 1989 to establish a downtown business benefit area within the
City of Huntington Beach and to levy a special assessment to promote tourism and tourist
related events; and
The City Council formed a business improvement area, known as the Huntington
Beach Downtown Business Improvement District (the "District"), by the passage of
Ordinance No. 3661 on September 7, 2004. The City is proposing to levy an assessment for
fiscal year 2015-2016 pursuant to the process detailed in Streets and Highways Code §36500,
et seq.; and
The District's Advisory Board has prepared and filed with the City Clerk an "Annual
Report/Operating Budget 2014-2015 Fiscal Year to Date" and "Proposed Budget for Fiscal
Year 2015-2016" (collectively, "Annual Report"); and
NOW, THEREFORE, the City Council of the City of Huntington Beach does hereby
resolve as follows:
SECTION 1. The City Council hereby approves the Annual Report filed by the
Advisory Board in the City Clerk's office attached hereto as Exhibit A and incorporated
herein by this reference, which includes a proposed budget for Fiscal Year 2015-2016 and a
description of the improvements and activities to be provided for Fiscal Year 2015-2016.
SECTION 2. To levy and collect assessments within the District area for Fiscal
Year 2015-2016 as per the assessment schedule listed in Exhibit 13 attached hereto and
incorporated herein by this reference.
SECTION 3. The type or types of improvements and activities proposed to be
funded by the levy of assessments on businesses within the business improvement area are
specified in Exhibit C, attached hereto and incorporated herein by this reference. Further,
15-47691122038
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Resolution No. 2015-33
the improvements, if any, to be acquired for the proposed business improvement area are
specified in Exhibit C.
SECTION 4. A public hearing shall be held before the City Council on August 17,
2015, at 6:00 p.m., or as soon thereafter as this matter may be heard, in the Council
Chambers of the City Hall, 2000 Main Street, Huntington Beach, California, at which time
the Council will hear all interested persons for or against levying of the assessment, and the
furnishing of specified types of improvements or activities. Protests may be made orally or
in writing; but, if written, shall be filed with the City Clerk at or before the time fixed for the
hearing and contain sufficient documentation to verify business ownership and validate the
particular protest. Any protest pertaining to the regularity or sufficiency of the proceedings
shall be in writing and shall clearly set forth the irregularity or defect to which the objection
is made. The City Council may waive any irregularity in the form or content of any written
protest, and at the public hearing, may correct minor defects in the proceedings. A written
protest may be withdrawn in writing at any time before the conclusion of the public hearing
set forth above. If written protests are received by the owners of businesses within the
District, which will pay 50% or more of the total assessments to be levied, no further
proceedings to levy the proposed assessment shall be taken for a period of one year from the
date of the finding of a majority protest by the City Council. If the majority protest is only
against the furnishing of a specified type or types of improvements or activity within the
District, those types of improvements or activities shall be eliminated,
SECTION 5, The City Clerk is hereby directed to provide notice of the public
hearing by causing this resolution of intention to be published once in a newspaper of general
circulation at least seven days before the public hearing.
SECTION 6. Further information regarding the proposed business improvement
district may be obtained at the Huntington Beach City Hall, 2000 Main Street, Huntington
Beach, California 92648; telephone (714) 536-5582; or from the Huntington Beach
Downtown Business Improvement District, 315 3r d Street, Suite E, Huntington Beach, CA
92648, (714) 536-8300,
SECTION 7. The City Clerk shall mail a complete copy of this resolution of
intention by first-class mail to each business owner in this area within seven days after the
Council's adoption of this resolution.
SECTION 8. This resolution shall take effect immediately upon adoption.
PASSED AND ADOPTED by the City Council of the City of Huntington Beach at a
regular meeting thereof held on the
day of
, 2015.
Mayor
REVIEWED AND APPROVED:
City Manager
15-4769/122038
2
EXHIBIT A
2014-2015
Huntington Beach Downtown
Business Improvement District
ANNUAL REPORT
0
CONTENTS
MISSON STATEMENT:
The Huntington Beach Downtown Business Improvement District is an
organization, comprised of the businesses located in the downtown area, united
in purpose and dedicated to the improvement of the economic business
environment of Downtown Huntington Beach related to marketing, safety,
maintenance, tourism, parking, and special events.
About the BID
2
Marketing & Advertising
4
Safety & Maintenance
6
Tourism
8
Parking
9
Signature Events
10
Partners / Outreach
15
Board of Directors & Staff
16
BID Renewal & Budget
17
Vision
20
Thank You
21
1
About the
Huntington Beach Downtown
Business Improvement District
The Huntington Beach Downtown Business Improvement District (HBDBID) is a
501C6 business organization formed in 2004 by the City Council at the request of
downtown merchants. Businesses located in the dynamic Huntington Beach
Downtown area are all members of the innovative, business-run Downtown BID.
The HBDBID is a public / private partnership whereby downtown retail, services
and restaurants make a collective contribution to the maintenance,
development and promotion of the downtown district. This not-for-profit
organization works through programs, services and advocacy to improve the
economic, social and environmental vitality and beautification of HB Downtown.
In 2015, the BID Board of Directors met to develop a strategic plan to guide the
organization with a vision into the future, ensuring that the BID has an influential
voice in all decisions impacting the downtown. Amongst several key initiatives,
the BID is currently working towards expanding the Board of Directors to include
leaders from hotels, the Chamber of Commerce, and Visit HB.
For more information, please visit hbdowntown.com.
Huntington Beach Downtown and Surf City Nights on:
2
Also connect with
Huntington Beach BID Map
& Community Highlights
The HBDBID currently represents over 250 downtown business members, in a
district which includes the Hyatt Regency and Waterfront Hilton to south, Eighth
St. to the north and inland on Main St. to Palm Ave.
2014-2015 was a strong year for the HBDBID.
We celebrated 100 years of surfing with Visit
HB and are working with the Special
Olympics Host Committee to orchestrate
the most memorable welcome possible for
the Australian Special Olympic athletes and
coaches. During 2014-2015, we added a
few new businesses, witnessed many
business renovations, and added special
attractions to our already popular events.
New for 2015-2016, we welcome the muchanticipated opening of Pacific City, enhancing
our destination with over 50 new retail shops and
boutiques and dozens of delicious dining
choices, plus an amazing 250-room boutique
hotel.
The impact of the BID is magnified by its productive relations with all organizations
that have a stake in a vibrant,
successful downtown. Due to
the success of the BID’s
programs and events, it has
received complete support in
renewal every year since 2004.
With Pacific City bringing
exciting new shopping, dining,
and services to Downtown, we
look forward to this destination
being a committed partner,
fully integrated into the BID
membership and leadership.
3
Marketing & Advertising
When marketing Huntington Beach Downtown we concentrate our efforts in
three areas:
•
•
•
Locals – mostly couples of all ages, and families
Hotel guests
Leisure visitors to Orange County
Highlighting unique selling points such as our world famous pier, beach events,
small town charm and “Surf City USA” brand, we continue to give visitors and
residents alike compelling reasons to visit HB Downtown.
HB Downtown’s marketing and communication efforts include a strong emphasis
on gaining a presence in social media. Alongside the regular e-newsletters, now
reaching over 6,000 email subscribers, we also spread the word about Huntington
Beach through several Facebook, Instagram,
and Twitter accounts. We also actively “like”
and “share” the promotions from our downtown
businesses, so we can all reach a wider
audience.
In addition to emails and social media, we use
our hbdowntown.com website to promote our
businesses and downtown events. We loop the
business advertisement on our home page and
include the advertisement on our “What’s
Happening” page. One of the key features of
our website is the online directory with direct links
to each business website.
For communicating with our member businesses,
we use Constant Contact email tool and handwalked flyers. Our Ambassadors are also very
helpful in checking in with our businesses and
reporting back any more concerns and
suggestions to the office.
New this year: we are preparing to launch a new HBDowntown App for smart
phones which will give visitors everything they need to know about downtown
right at their fingertips. This technology will allow businesses to use the opt-in push
notification for even greater reach directly to our visitors.
4
Marketing & Advertising
Other marketing efforts include print advertising in local
newspapers and magazines, visible placement of
posters in high-traffic areas, and postcard distribution at
downtown businesses, Surf City Nights, and to visitors
exiting the parking garage. Throughout the year, we
take advantage of the free advertising opportunity
extended to us from the Beach Boulevard of Cars
electronic reader board on the 405 freeway.
One of the new marketing efforts in 2014 was the
creation of a “$25 Gift Voucher for the HB
Downtown Businesses of your Choice.”
Some of the ways this voucher was used
included:
•
•
•
Employee of the Month @ Hilton & Shorebreak
Art Walk – registration cards are used to collect visitor
demographics
Donations to charitable organziations.
With this promotional tool, the visitor is invited to look through our directory and
select from which they would like a gift card. This way, a portion of our marketing
dollars is directly reinvested in our businesses downtown.
An important addition to our marketing and advertising in 2014 is that the inclusion
of the message, “Brought To You By Local Downtown Businesses” on every
promotional
piece
we
created.
This is
one small, yet
significant,
step
towards building
awareness of how
it is ultimately the
businesses in this
destination
working together
to
create
a
positive
visitor
experience.
5
Public Safety
After the success of our pilot
Ambassador program in the
summer of 2014, the HBDBID
partnered with Visit HB to make
the Ambassador program a
permanent asset in HB Downtown.
This program is designed to have a
designated,
highly
visible
person(s) to engage the public to provide information, directions or a
friendly greeting. The Ambassadors are responsible for dealing with quality
of life and reporting issues to ensure that any public safety concerns are
addressed. In addition to assisting our visitors, the Ambassadors network
with business owners, other security personnel, and the Huntington Beach
Police Department.
The BID has established a strong partnership with law enforcement and
continues to advocate for appropriate police coverage for downtown.
We are involved in the planning stages of city and community events such
as the Surf City Marathon, 4th of July, and US Open of Surfing to insure
downtown business interests and concerns are represented and
addressed.
6
Maintenance
CLEAN TEAM
Undoubtedly one of the most significant
benefits of the HBDBID organization is the
oversight of our street maintenance program.
Administered by BID staff, the sidewalks are
beautifully maintained by our contracted
services provider, Malco Maintenance, Inc.
Day porters maintain cleanliness in most
downtown areas except for buildings that
provide their own cleaning service. Porters are
responsible for litter, trash removal, spot
mopping of sidewalks, minor graffiti removal,
dusting storefront sills and gum removal.
POWER WASHING
The power washing program includes steam cleaning of sidewalks on Main
Street twice a week in peak periods and once a week in off-peak periods.
Maintenance service also includes steam cleaning of sidewalks on 5th Street
in addition to increasing service during peak summer months and special
events. Alleys are steam cleaned quarterly.
COORDINATION WITH PUBLIC WORKS
The BID Manager interfaces with the City Public Works Department to insure
a safe environment regarding tree trimming, sidewalk replacement and
report of major graffiti clean-up. This maintenance partnership with the City
is credited for providing a cleaner, more beautiful downtown district. In
conjunction with the Beautification Committee, the BID is working with
Public Works to plan for the best landscaping and other visual
improvements for the downtown destination.
7
Tourism
As a Southern California coastal destination, Huntington Beach
continues to grow as a preferred tourist destination. Visit HB
reports increased demand for our destination, with hotels
reaching an 88% occupancy with a $237.00 average daily rate
from Oct-Apr. Our current three big downtown hotels: Hyatt
Regency Huntington Beach Resort and Spa, Waterfront Beach
Resort, a Hilton Hotel, and Kimpton’s Shorebreak Hotel,
consistently exceed customer expectations by providing the
highest quality service and amenities. Looking forward, we are
very excited for the Spring 2016 opening of our fourth upscale
hotel, Pasea.
The HBDBID is always looking for new
ways to help the hotel staff be familiar
with the choices available for visitors in
downtown. New this year: we created
welcome rack cards for the front desk
staff to present on arrival. Another new effort we made in
2014 was to create and distribute special “welcome” signs
to display in our businesses for a
large group staying at the Hyatt,
so when the visitors came to our
downtown
destination,
they
would see the extra special
welcome from our merchants.
The HBDBID works closely with Visit
HB to share resources and
experience in promoting our
destination. Throughout 2014 we
supported Visit HB’s “100 Years of Surfing” Campaign and
in 2015 we are cross promoting our events on June 20th –
Chili at the Beach and the Epic Big Board Ride. We work
hand in hand to facilitate the Ambassador program and
work to keep the Visit HB staff up to date with all that is new
in HB Downtown.
Our downtown destination benefits immensely from business generated by both
overnight guests and day trip tourists. During the winter, we advertise in two
popular visitor magazines: Where OC and 101 Things To Do in Orange County,
distributed in welcome centers, OC hotels, and the John Wayne Airport.
8
Parking
The HBDBID understands that parking accessibility, availability,
and overall cleanliness of both the parking lot and restroom
facilities is a key component of the visitor experience to HB
Downtown.
Specific issues such as effective signage, better
lighting and improved daily maintenance service of the Main
Promenade parking structure in downtown are currently being
addressed with City staff and the HBDBID is excited for proposed
improvements. BID Board leadership feels strongly about this issue
as a required area of improvement.
In addition to necessary improvements to the
structure, the HBDBID partnered with the City of HB for
special 2 hour FREE parking promotions – once for the
month of December and a second campaign for
Valentine/President’s Day weekend.
Also new in 2015, the City added bike racks
throughout downtown and under the pier to
accommodate 200 more bikes.
9
BID Signature Events Overview
A key component of the value of the HBDBID is the success
we have producing signature events for our community,
specifically:
•
•
•
•
•
•
•
Surf City Nights – every Tuesday, 5-9pm, all year round
Art Walk – every Third Thursday, 6-9pm, MarchNovember
Chili at the Beach – Annually in June
Surf City Days – Annually in September
HalloweenFest – Annually in October, on Halloween
Tree Lighting / Miracle on Main Street – Annually
November/December
Scavenger Hunt – new this year! Annually, in January
Each of these events is designed to bring locals and visitors
to our downtown destination. For our residents, we believe
that these events also provide an important sense of
community pride – special events that add value to our city
and positively impact the quality of life for those who live here.
10
Surf City Nights
The Tuesday night weekly Street Fair and Certified Farmers’
Market is a thriving, popular event for locals, visitors, and
hotel guests. A combination of wonderful year-round
weather, unique vendors and free entertainment made
for another very successful year of Surf City Nights. Surf
City Nights is overwhelmingly one of the best-loved
signature events in HB Downtown.
2014-2015 Highlights
In September 2014, the HBDBID expanded
Surf City Nights to the first block of 5th Street,
also called “The Strand.” Many special
events were orchestrated on the Strand to
promote this expansion, including “Super
Heroes Month” and special musician
appearances.
In January and February of 2015, Surf City Nights presented a
first annual “Surf City’s Got Talent.”
The performers
appreciated this opportunity to be on stage in downtown and
the community loved cheering them on! From the youngest
eight-year old singer, to our 91-year old tap dancer, HB
Downtown came alive for five winter weeks for this special
event. Events like Surf City’s Got Talent and April’s Redneck
Rodeo concert successfully brought new, first-time visitors to
Surf City Nights.
Other popular repeat events include Princess Parties, visits
from Santa Claus and the Easter Bunny, Police Appreciation
Week and the Public Works Department Open House. In
2014, Veteran’s Day was on a Tuesday and so special events
were coordinated in conjunction with this important day.
Surf City Nights continues to provide a number of booth
spaces every week for the benefit of City services and local
non-profit charity groups all year round. Surf City Nights
provides revenue necessary for the HBDBID to do more for
business improvement and also gives the residents a place
to gather and experience something special in their
hometown while providing visitors to Huntington Beach the
opportunity to experience our Surf City USA like a local.
11
Art Walk
The mission of the HB Art Walk is to celebrate creativity, innovation,
and community “Surf City Style” by showcasing both established and
emerging local artists, creating memorable and meaningful
experiences for our local families and visitors to HB Downtown. This
self-guided tour is presented by the businesses of downtown as a way
to offer guests an entertaining evening of exploring art and the
ambiance of our beautiful downtown.
During the 2014-2015 fiscal year, our Third Thursday Art Walk
enjoyed steady growth within both the local artist community and
the public. This monthly event (March – November) brings
between 35 – 55 artists monthly to the downtown destination. The
International Surfing Museum continues as our headquarters for
registration, and the perfect center hub of activity with
entertainment, live art, and artist gatherings.
The HB Art Center is an important partner in hosting
and promoting arts and culture while building
community. We are very excited to welcome a new
Art Gallery to town, Rainwater Gallery. While artists
will continue to fill Main Street and the Strand, we
look forward to the opportunity of adding unique “micro shows” at
the Rainwater Gallery in addition other business locations, who are
excited to participate such as Sancho’s
Tacos, 2nd Floor, and The Design Livery Group.
12
CHILI AT THE BEACH, June 20, 2015
The 8th Annual Chili at Beach is a community favorite. Starting
with the spectacular backdrop of our pier and sparkling sea, we
take 500 gallons of chili, 50,000 sampling cups, and invite 1500
people to stop by for a taste. Then, to add to the memories, we
scheduled entertainment all day long on two stages, with a special
appearance from “Forever Young” featuring Sid Hallburn, our 91-year old
Tap Dancer discovered during Surf City’s Got Talent.
While the 2015 Chili at the Beach enjoyed recordbreaking attendance, the energy of the day was
magnified by Visit HB’s hugely successful Epic Big
Board Ride – where 66 riders crushed the world record,
catching a wave on the world’s largest surfboard. This
event brought extensive media coverage to HB
Downtown and introduced Chili at the Beach to a wider audience. The event has
raised nearly $30,000 for the Boys and Girls Clubs of Huntington Valley over the past
four years.
SURF CITY DAYS
September 13 -14, 2014
Surf City Days is an event designed for
locals to “take their beach back.” It’s a
combination of activities happening all
day
–
making it
fun not just for the participants but also
nonstop action to entertain thousands of spectators.
Surf City Days is planned around the HB City Annual
Locals Only Surfing Competition which has been part
of our city for over four decades and enjoys multigenerational participation. In 2014, two days of Stand
Up Paddle Board contests happened beachside and
the CBVA Volleyball Tournament hosted nearly 200 teams between Saturday and
Sunday, with a number of teams visiting from Northern California. Enlarge Media
Group hosted the Old Skool Skate Session with both the Youth Skaters,
and local professionals and the Chamber of Commerce filled the plaza
with the latest and greatest product and services at their annual Green
Expo. HSS Demo Days, where visitors get to try out all the latest surfing
gear and boards, registered over 600 people and our new event, the
Cross Fit Civil War Challenge was a great success for both participants
and spectators.
We are currently in the planning process for our 2015 Surf City Days, happening on
September 19 & 20, 2015.
13
2014 HALLOWEENFEST
HalloweenFest is one of the events presented by the businesses in
HB Downtown that is most loved in the community. The first three
blocks of Main Street are closed and filled with fun and FREE
activities for kids. Inflatables, jump houses, games, pony rides and
a petting zoo are enjoyed by thousands of young children, making
memories to last a lifetime. At The Strand, we
held our annual kids’ and canines’ costume
contest. To top it off, the HBDBID supplied
downtown businesses with over 40,000
pieces of candy to give to the thousands of
excited trick or treaters.
HOLIDAY DÉCOR & EVENTS
2014 Tree Lighting Ceremony
HB Downtown kicks off the winter holiday season with a magical Tree Lighting
Celebration. Creating a center of pride for our community, the HBDBID funds the
holiday décor, including an 18 foot tree with rotating light display, custom pine
garland on the street poles, and custom hanging streamers with wreaths. Building
on the success from 2013, the 2014 Tree Lighting
celebration started with entertainment by Tuba
Christmas, the Sunshine Generation, Huntington
Beach HS APA Surf City Singers and the world famous
All-American Boys Chorus.
Complimentary
refreshments were provided by our BID businesses
and sponsor partners. A mini holiday
craft fair complete with an Ugly Sweater booth added to the fun for
all the visitors as they waited for Santa to arrive and light the tree.
Miracle on Main Street
Thousands of visitors stopped by the center of
Main Street to take memorable pictures in
front of our tree during the holiday season. The
HBDBID arranges for Santa Claus to visit for five
consecutive weeks, giving our HB families and
friends the chance to visit with Santa for no
charge. Also during December, the HBDBID
works with the HB Youth Shelter to promote their annual “Light
a Light of Love” parade.
Finally, the HBDBID was excited to partner again with the City
of HB to provide FREE 2 hour parking to guests with a coupon.
We recognize that paying for parking can be a perceived
challenge for visitors to HB Downtown and appreciate this partnership with the City
of HB as we strive to increase visits to HB Downtown from our local community during
the winter months.
14
Partners / Outreach
A key responsibility for BID board members and the BID Manager is to actively
reach out to all sectors of the community. Board members and the BID Manager
attend key City Council meetings and study sessions, weekly specific events
committee meetings and quarterly “All BID” Meetings with the City’s Office of
Business Development, Visit HB, the Chamber of Commerce and Auto Dealers
BID. Through these regular meetings, opportunities to collaborate are explored.
For instance, in January we partnered with the Auto BID to advertise in the water
bill mailed to 60,000 HB households.
The HBDBID partners with the City of HB on many
different levels. Importantly, the BID supports the
Community Services Department with a $10,000
annual commitment to advertising in the SANDs
magazine.
Additional community outreach happens throughout
the year as the BID Manager and board members
participate in various Chamber of Commerce events such
as the June HB Open for Business Expo.
Another partner highlight for 2015 is the excitement of
participating in welcoming the Australian Special
Olympics team and their coaches during Surf City Nights
in July and making this an extra-special experience for
everyone.
15
Board of Directors & Staff
The 2014-2015 Huntington Beach Downtown Business Improvement
District is governed by nine voting Board of Directors and the nonvoting Immediate Past President. The Executive Committee is
composed of four officers to include the President, Vice-President,
Secretary, and Treasurer. Board Members are elected for two-year
terms and officers serve a one-year term.
EXECUTIVE COMMITTEE
President
Steve Grabowski
The UPS Store
Secretary
Brett Barnes
Duke’s Huntington Beach
Vice President
Stephanie Wilson
Fred’s Mexican Café
Immediate Past President
Steve Daniel
Rocky Mountain Chocolate Factory
Treasurer
Nicole Thompson
First Bank
DIRECTORS
Susie Smith
Makin’ Waves
Richard Thorpe (beginning June 2015)
Pristine Motorsports
Bob Bolen
HB Realty
Lori Eckman (Oct-May)
The Strand
Roxann Casaccia
Main Street Hair Company
Dave Shenkman (Oct-Apr)
The Kite Connection
Keith Breiter (beginning June 2015)
Huntington Surf and Sport
STAFF
Susan Welfringer
BID Manager
Gerry Manzo
Administrative Marketing Assistant
Mary Ann Senske
SCN Manager
16
BID Renewal – Assessment Structure
The City Council will conduct a public hearing and call to approve the BID
renewal, budget and assessment fees for the Huntington Beach Downtown
Business Improve District (HBDBID).
TERM:
No changes, the term remains at one year.
BOUNDARIES:
The same with no changes.
ASSESSMENT RATES:
The same with no changes at this time.
SERVICES AND PROGRAMS: Programs will continue to include marketing, special
events, advocacy and maintenance, with the addition budget line to support the
Ambassador Program.
3
Statement of Operations
The HBDBID fiscal year is October 01, 2014 to September 30, 2015
This information has been derived from the unaudited financial statements by
Mc Ginty, Knudtson and Black, LLC. A complete financial record is available
upon request. For more information, contact the HBDBID office.
4
Proposed Operating Budget
The HBDBID fiscal year for the proposed operating budget is
October 01, 2015 – September 30, 2016.
5
Vision
To be a leader in the economic development of Huntington Beach
Downtown by attracting and engaging visitors, generating income,
jobs and tax revenues, which make our community a better place to
live and visit.
Among many other important initiatives for the year, the BID will focus
particular attention to achieving the following critical priorities in 20152016 to advance its mission:
• Collaborate marketing efforts with Visit Huntington Beach
• Develop a downtown vision and brand, with input from Visit
Huntington Beach, the HB Chamber of Commerce, Pacific City
and others
• Develop and implement a strategy to integrate Pacific City, Visit
HB, hotel managers, and the HB Chamber into the leadership
structure of the BID
• Advocate for improvements in public parking and restrooms
• Lead the way for beautification in downtown, including but not
limited to improvements in lighting, landscaping and the ZPark
areas
• Propose and implement one new event and budget for 2016
• Determine business needs for information and training that are of
value to downtown merchants
• Develop and implement a communication strategy with
member businesses, to increase merchant engagement
• Determine the level of resources (human and financial) needed
to implement BID strategic plan priorities
6
Thank You
The HBDBID wishes to thank the following Committee Members for their
service and dedication. Each person’s contributions are essential to our united efforts to
improve Huntington Beach Downtown.
SURF CITY NIGHTS
Steve Grabowski, UPS Store, Chair
Steve Daniel, Rocky Mountain
Mary Ann Senske, SCN Manager
Susie Smith, Makin’ Waves
Lori Eckman, The Strand
Mike Butler, Rockin’ Fig
Terri-Lynn, Surf & Sport Massage
ARTWALK
Kevin Ashford, Chair, Enlarge Media
Lori Eckman, Co-Chair, The Strand
Kate Hoffman, HB Art Center
Luanne Shoup, Resident
Cindy Cross, HBISM
Susan Welfringer, BID Manager
BEAUTIFICATION
VOLUNTEERS
Thank you to our volunteers who devoted
their time to work for the BID during the
2014-2015
year.
Susie Smith, Makin’ Waves
Steve Daniel, Rocky Mountain
Roxann Casaccia
Dave Shenkman, Kite Connection
BUDGET, FINANCE &
GOVERNEANCE
Nicole Thompson, First Bank
Stephanie Wilson, Fred’s
Brett Barnes, Dukes
Steve Grabowski, The UPS Store
EVENT COMMITTEE
Dale Stimson
The Boys & Girls Clubs of Huntington Valley
Chance Coogle
OCC Hospitality Program
Matt Liffreing
Gloria Nguyen
Susan Welfringer, Chair
Kevin Ashford, Enlarge Media
Jan Douglas, The Shorebreak Hotel
Bob Hoxsie, Mangiamo Gelato Caffe
Rob Kee, Enlarge Media
Jay Brown, Enlarge Media
Brett Barnes, Duke’s
Ryan McLaughlan, HSS
Lori Eckman, The Strand
Jeff Kleid, YOR Realty
Ryan Rasmussen, RIIP Digital
MARKETING COMMITTEE
Bob Bolen, HB Realty
Susan Welfringer, BID Manager
Lori Eckman, The Strand
Meg Bernardo, WSL
Madison Fischer, Visit HB
7
EXHIBIT B
Downtown Business Improvement District
Proposed Assessment Formula 2015-2016
Benefit Zone 1
Retail Businesses
(Includes Nail/Hair/Skin
Salons)
Restaurants
Hotels
Services/Office*
1,000 sq. ft or less
1,001 sq. ft. to 2,500 sq. ft.
2,501 sq. ft .to 4,999 sq ft.
5,000 sq. ft. or more
1,000 sq. ft. or less
1,001 sq. ft. to 2,500 sq. ft.
2,501 sq. ft. to 4,999 sq. ft
5,000 sq. ft. or more
20 rooms or less
21-50 rooms
51+ rooms
First Floor
Second floor or higher
Cart/Kiosk
Banks/ATM
$300
$600
$900
$1,200
$300
$600
$900
$1,200
$180
$360
$600
$240
$120
$60
$600
Benefit Zone 2
Retail Businesses
(Includes Nail/Hair/Skin
Salons)
Restaurants
Hotels
Service/Office*
Cart/Kiosk
Banks/ATM
•
•
•
•
$300
20 rooms or less
21-50 rooms
51+ rooms
First Floor
Second floor or higher
$300
$180
$360
$600
$120
$60
$30
$600
Assessments Excluded for Apartments, real estate agents, non-profits, home
based businesses, and temporary vendors.
Temporary businesses (defined as business open 60 days or less) pay 50% of
yearly assessed fee rate.
Businesses and non-profit organizations outside the area may join with the
approval of the BID Board by paying the equivalent fee annually.
Non-profit organizations within the BID Assessment Zone can voluntarily
participate by paying $30 to the Downtown BID directly.
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EXHIBIT B
Huntington Beach
Downtown Business Improvement District
Boundaries and Benefit Zones 1 & 2
EXHIBIT B
24 HOUR FITNESS
24 HOUR FITNESS USA INC
PO BOX 2409
CARLSBAD CA 92018-2409
INNOCEAN WORDWIDE AMERICAS
INNOCEAN WORLDWIDE AMERICAS LLC
180 5TH STREET #200
HUNTINGTON BEACH CA 92648
BRUXIE - GOURMET WAFFLE SANDWICHES
BRUXIE LLC
1295 S LEWIS STREET
ANAHEIM CA 92805
SHAKEAWAY
CALIFORNIA NKP1 LLC
723 PEARL STREET
LA JOLLA CA 92037
JOHNNY ROCKETS
ROCK HUNT INC
120 5TH STREET #100
HUNTINGTON BEACH CA 92648
MERRILEE'S INC
MERRILEE'S INC
790 SO COAST HWY
LAGUNA BEACH CA 92651-0000
U S TACO
U S TACO CO LLC
PO BOX 353801
LOUISVILLE KY 40232
IRENE'S STORY
WHITE SPRINGS
800 E 12TH STREET #424
LOS ANGELES CA 90021
CHILI BEANS
25CB LLC
1662 HILLHURST AVE #A
LOS ANGELES CA 90027
CROCS
CROCS RETAIL INC
C/O CT BUSINESS LICENSE PO BOX 867
MONSEY NY 10952
CVS
GARFIELD BEACH CVS LLC
ONE CVS DRIVE - LICENSING 23062A
WOONSOCKET RI 2895
FOREVER 21
FOREVER 21 RETAIL INC
3880 NORTH MISSION ROAD #3030
LOS ANGELES CA 90031
RIP CURL SURF CENTER
RIP CURL INC
3030 AIRWAY AVE
COSTA MESA CA 92626
ACTIVE RIDE SHOP
ACTIVE WALLACE GROUP
12087 LANDON DRIVE
MIRA LOMA CA 91752
RITTER'S STEAM KETTLE COOKING
RITTERS SKC LLC
180 5TH STREET #130
HUNTINGTON BEACH CA 92648
ANGL
ANGL INC
333 S MOONRISE DR
MALIBU CA 90265
SKECHERS
SKECHERS USA
228 MANHATTAN BEACH BLVD
MANHATTAN BEACH CA 90266
STUDIO 37
DEANNA LYNN SPANGLER
615 HARTFORD AVE
HUNTINGTON BEACH CA 92648
MAZZOTTI'S DOWNTOWN
CAMGUARD SALES INC
255 N LINCOLN AVE
CORONA CA 92880
PETE'S MEXICAN FOOD
CARLOS & JENNY GONZALEZ
213 5TH STREET
HUNTINGTON BEACH CA 92648
KS REALTY / KS REAL ESTATE
KATHRINE MARIE SORICELLI
214 5TH STREET #205
HUNTINGTON BEACH CA 92648
THE ICE CREAM WAY
ARDENSEL & CO INTN'L INC
82 ASHDALE
IRVINE CA 92620
HAWLEYWOODS BARBER SHOP
LAYRITE LLC
1773 CRESTMONT PLACE
COSTA MESA CA 92627
LATELY LILY LLC
LATELY LILY LLC
214 5TH STREET #202
HUNTINGTON BEACH CA 92648
NORTH SHORE POKE
NORTH SHORE POKE CO
214 5TH STREET #101
HUNTINGTON BEACH CA 92648
T R RANCH SERVICES LLC
T R RANCH SERVICES LLC
214 5TH STREET #201
HUNTINGTON BEACH CA 92648
TAKEYA USA CORP
TAKEYA USA CORPORATION
214 5TH STREET #204
HUNTINGTON BEACH CA 92648
TOP HB NAILS
DAT PHAT NGUYEN
220 5TH STREET
HUNTINGTON BEACH CA 92648
BANZAI BOWLS
BANZAI BOWLS
488 E 17TH STREET #A107
COSTA MESA CA 92627
CHUCK DENT SURF CENTER
MARK & GINA NAKASHIMA
224 5TH STREET
HUNTINGTON BEACH CA 92648
COASTLINE REAL ESTATE INVESTMENTS
LLC
COASTLINE REAL ESTATE INVESTMENTS
LLC
215 5TH STREET
HUNTINGTON BEACH CA 92648
RUBY'S SURF CITY DINER
RUBY'S DINER INC
PO BOX 780571
WICHITA KS 67278
1 LOOK VINTAGE
MICHELE FECHTIC
3312 DEVON CIR
HUNTINGTON BEACH CA 92649
PRISTINE MOTORSPORTS
RICHARD S THORPE
225 5TH STREET
HUNTINGTON BEACH CA 92648
LETS GO FISHING
MARIAN K JOHNSON
11734 FOREST GROVE
EL MONTE CA 91732
SURF CITY STORE
BUD WESCOTT
PO BOX 899
HUNTINGTON BEACH CA 92648
KITE CONNECTION
DAVE SHENKMAN
7112 CANDLELIGHT CIRCLE
HUNTINGTON BEACH CA 92647
EDM SERVICES INC
EDM SERVICES INC
4100 GUARDIAN STREET #250
SIMI VALLEY CA 93063
MCA TRADING LLC
MARK NASHED
412 OLIVE AVE #165
HUNTINGTON BEACH CA 92648
RIO MEDIA INC
RIO MEDIA INC
3611 AQUARIUS DRIVE
HUNTINGTON BEACH CA 92649
INNOCEAN WORDWIDE AMERICAS
INNOCEAN WORLDWIDE AMERICAS LLC
180 5TH STREET #200
HUNTINGTON BEACH CA 92648
GROOVE FOOTWEAR INC
VEX FOOTWEAR INC
101 MAIN STREET #400
HUNTINGTON BEACH CA 9248
CORREA & ASSOCIATES
AMERIPRISE FINANCIAL
101 MAIN STREET #220
HUNTINGTON BEACH CA 92648
INVESTMENT BUILDERS LLC
INVESTMENT BUILDERS LLC
101 MAIN STREET #280
HUNTINGTON BEACH CA 92648
JACK'S GIRLS
JACK'S SURF & SPORT
7575 REYNOLDS CIRCLE
HUNTINGTON BEACH CA 92647
JACK'S SURFBOARDS
ABDELMUTI / ABDELFATTAH
7575 REYNOLDS CIRCLE
HUNTINGTON BEACH CA 92647
WEAVER & ASSOCIATES
AMERICAN FINANCIAL INC
101 MAIN STREET #220
HUNTINGTON BEACH CA 92648
REGUR DEVELOPMENT GROUP INC
STEVE REGUR
117 MAIN STREET #207
HUNTINGTON BEACH CA 92648
G L M & INVESTMENTS INC
G L M & INVESTMENTS INC
412 OLIVE AVE #204
HUNTINGTON BEACH CA 92648
HIRING CREDIT SPECIALISTS LLC
HIRING CREDIT SPECIALISTS LLC
419 MAIN STREET #235
HUNTINGTON BEACH CA 92648
P R TALENT
P R TALENT LLC
117 MAIN STREET #208
HUNTINGTON BEACH CA 92648
PERQ'S NIGHTCLUB & SPORTSBAR
MULLIGAN AND JOHNSON INC
117 MAIN STREET
HUNTINGTON BEACH CA 92648
PACIFIC RIM TAX & ACCOUNTING
THOMAS L BOUSE
412 MAIN ST #544
HUNTINGTON BEACH CA 92648
POINT BREAK OF HUNTINGTON
POINT BREAK OF HUNTINGTON LLC
119 MAIN STREET
HUNTINGTON BEACH CA 92648
WAHOO'S FISH TACO
MORNING JADE CORPORATION
2855 PULLMAN STREET
SANTA ANA CA 92705
THE GARAGE
RON ABDELFATTAH
16350 GOTHARD STREET
HUNTINGTON BEACH CA 92647
MANGIAMO GELATO
VIVE BENE LLC
19641 QUIET BAY LANE
HUNTINGTON BEACH CA 92648
W & R STUDIOS
WOOLLEY ROBERTSON GROUP INC
123 MAIN STREET #201
HUNTINGTON BEACH CA 92648
GLOSS
SASA MEGA INC
4135 STRUGEON COURT
SAN DIEGO CA 92130
BEACH HUT
DAEO PROPERTY INC
124 MAIN STREET
HUNTINGTON BEACH CA 92648
THUNDER BURGRZ & PIZZA
THUNDER BURGRZ & PIZZA LLC
126 MAIN STREET #104
HUNTINGTON BEACH CA 92648
VAPE IT UP
VAPEITUP INC
126 MAIN STREET #103
HUNTINGTON BEACH CA 92648
NEKTER JUICE BAR
NEKTER JUICE BAR INC
1800 E CARNIEGIE AVE
SANTA ANA CA 92705
HUNTINGTON SURF & SPORT
HUNTINGTON SURF & SPORT INC
300 PACIFIC COAST HWY #408
HUNTINGTON BEACH CA 92648-0000
2ND FLOOR FOOD ART DRINKS
MAIN STREET CONCEPTS LLC
126 MAIN STREET #201
HUNTINGTON BEACH CA 92648
BEACH ISLAND
BEACH ISLAND INC
127 MAIN STREET
HUNTINGTON BEACH CA 92648
ASSOCIATION VENDOR SOLUTIONS
GREGORY SUTTON & NATALIE STEWART
PO BOX 5158
HUNTINGTON BEACH CA 92615
SKETCHY GOONS
SKETCHY GOONS INC
200 MAIN STREET #115
HUNTINGTON BEACH CA 92648
CALI SHORE STORE
F & M CALI INC
4256 SPECTRUM
IRVINE CA 92618
THE COFFEE BEAN & TEA LEAF
INTERNATIONAL COFFEE & TEA LEAF LLC
1945 S LA CIENGA BLVD
LOS ANGELES CA 90034
HEAVENLY COURTURE
HEAVENLY COURTURE INC
3001 ENTERPRISE ST #100
BREA CA 92821
BOMBURGER
CAREY TRIO INC
200 MAIN STREET #114
HUNTINGTON BEACH CA 92648
BETTER CHOICE FINANCIAL
JOSEPH KATTER
200 MAIN STREET #204A
HUNTINGTON BEACH CA 92648
B J'S CHICAGO PIZZERIA
B J'S CHICAGO PIZZERIA INC
7755 CENTER AVE #300
HUNTINGTON BEACH CA 92647-0000
COACH'S MEDITTERANIAN GRILL
MURAT KOC
200 MAIN STREET #105
HUNTINGTON BEACH CA 92648-0000
CRABBY'S BOAT HOUSE
CBH RESTAURANT VENTURES
221 MAIN STREET #F
HUNTINGTON BEACH CA 92648-0000
HURRICANES BAR & GRILL
HURRICANES BAR & GRILL INC
200 MAIN STREET #201
HUNTINGTON BEACH CA 92648
IHOP
KEDD 954 INC
11500 BARMAN STREET
CULVER CITY CA 90230-0000
MAIN STREET HAIR COMPANY
ROXANN KAHLER
200 MAIN STREET #108
HUNTINGTON BEACH CA 92648-5127
MAIN STREET OPTICAL & BOUTIQUE
M & G KANOUDI
200 MAIN STREEET #107
HUNTINGTON BEACH CA 92648-0000
ROCKY MOUNTAIN CHOCOLATE FACTORY
DANIEL CAPITAL CORPORATION
200 MAIN STREET #106
HUNTINGTON BEACH CA 92648
SEA NAILS
LECHI T LE
200 MAIN STREET #117
HUNTINGTON BEACH CA 92648
OSSACAI BOWLS BRAZILIAN BITES
BRAZILIAN BITES CORP
21551 BROOKHURST STREET #133
HUNTINGTON BEACH CA 92646
SURF CITY MARKET
STEVE ZEIDAN
200 MAIN STREET #103
HUNTINGTON BEACH CA 92648
ROBERT KOURY PROPERTIES
ROBERT J KOURY
200 MAIN STREET #206
HUNTINGTON BEACH CA 92648
HEY SAYLOR & STYLE
ADRIENNE FARNWORTH
201 MAIN STREET #D
HUNTINGTON BEACH CA 92648
AMERICAN VINTAGE
LET IT BE INC
8258 PHLOX STREET
DOWNEY CA 90241
BASKIN-ROBBINS #362100
LEXUS INVESTMENT GROUP INC
18739 CHAPEL LANE
HUNTINGTON BEACH CA 92646
HUNTINGTON BEACH BEER COMPANY
H B BEER COMPANY INC
201 MAIN STREET #E
HUNTINGTON BEACH CA 92648
SAKAL SURFBOARDS
ED SAKAL
201 MAIN STREET #A
HUNTINGTON BEACH CA 92648-0000
THE FUNNEL HOUSE
HEIDI'S SWENSENS OF LONG BEACH LLC
168 HARVARD LANE
SEAL BEACH CA 90740
SURF CITY HARLEY-DAVIDSON OF
HUNTINGTON BEACH
FRANZ JELKE INC
13031 GOLDENWEST ST
WESTMINSTER CA 92683
AMERICAN APPAREL RETAIL INC
AMERICAN APPAREL RETAIL INC
747 WAREHOUSE STREET
LOS ANGELES CA 90021
KILLARNEY'S
MAINSTREET ENTERPRISES
7400 CENTER AVE #111
HUNTINGTON BEACH CA 92647
RICHARD HARLOW & ASSOCIATES
RICHARD HARLOW
211 MAIN STREET #C
HUNTINGTON BEACH CA 92648
SHARKEEZ
SURF CITY HOSPITALITY
703 PIER AVE #B815
HERMOSA BEACH CA 90254
SUGAR SHACK
TIM & HOLLY TURNER
18052 FRESHWATER LANE
HUNTINGTON BEACH CA 92647
BOGGELN & COMPANY CPA
CHERI L BOGGELN
215 MAIN STREET 1/2
HUNTINGTON BEACH CA 92648-0000
NO KA OI
NO KA OI
215 MAIN STREET
HUNTINGTON BEACH CA 92648
LONGBOARD RESTAURANT & PUB
D B R ENTERPRISES INC
217 MAIN STREET
HUNTINGTON BEACH CA 92648-0000
WELLS FARGO HOME MORTGAGE
WELLS FARGO HOME MORTGAGE
ONE HM CMPS MACX2401 Unit 04G
DES MOINES IA 50328
DOS TOROS
D-TOWN INVESTORS INC
221 MAIN STREET #U
HUNTINGTON BEACH CA 92648
LUIGI'S RESTAURANT
GHASSAN DAHABREH
221 MAIN STREET #B
HUNTINGTON BEACH CA 92648-0000
STARBUCKS COFFEE COMPANY #575
STARBUCKS CORPORATION
PO BOX 34442 - TAX DEPT
SEATTLE WA 98124
DOPPIO ZERO PIZZERIA
COACH'S GOURMET DELI INC
221 MAIN STREET #D
HUNTINGTON BEACH CA 92648
MELEESA
MELISSA MILLER
221 MAIN STREET #E
HUNTINGTON BEACH CA 92648
ALOHA GRILL
TROPICAL GRILL INC
221 MAIN STREET #F
HUNTINGTON BEACH CA 92648-0000
H M R ARCHITECTS
WILLIAM J RESEIGH
221 MAIN STREET #I
HUNTINGTON BEACH CA 92648-0000
HAMLIN GOODING
HAMLIN COMPANY
221 MAIN STREET #J
HUNTINGTON BEACH CA 92648
HAMLIN GOODING
K GOODING COMPANY
221 MAIN STREET #J
HUNTINGTON BEACH CA 92648
MAILPIX INC
MAILPIX INC
3311 EASTER CIRCLE
HUNTINGTON BEACH CA 92649
TEAM DESIGN & CONSTRUCTION
JEFF BERGSMA
221 MAIN STREET #S
HUNTINGTON BEACH CA 92648-0000
SURF CITY HENNA & THREADING (CT)
SALIM LALLANI
316 OLIVE AVE #229
HUNTINGTON BEACH CA 92648
RIIP DIGITAL LLC
RIIP DIGITAL LLC
301 MAIN STREET #208
HUNTINGTON BEACH CA 92648
221 N MAIN STREET BEACH PROPERTIES
LLC
221 N MAIN STREET BEACH PROPERTIES
LLC
26165 RINCONADA DRIVE
CARMEL VALLEY CA 92924
KANGOTEK
MAGALY WARD PADGHAM
16835 ALGONQUIN STREET #186
HUNTINGTON BEACH CA 92649
HOT TRENDS SUNGLASSES (CT)
GOKHAN KUCUK
20191 CAPE CORAL LANE #155
HUNTINGTON BEACH CA 92648
MAIN STREET EXPRESS (CT)
SALIM LALLANI
316 OLIVE AVE #229
HUNTINGTON BEACH CA 92648
POSITIVE THOUGHT BRAND
POSITIVE THOUGHT BRAND
INTERNATIONAL
5318 E 2ND STREET #545
LONG BEACH CA 90803
HOT TRENDS SUNGLASSES (CT)
GOKHAN KUCUK
20191 CAPE CORAL LANE #155
HUNTINGTON BEACH CA 92648
POSITIVE THOUGHT BRAND
POSITIVE THOUGHT BRAND
INTERNATIONAL
2565 CHESTNUT AVE
LONG BEACH CA 90806
7-ELEVEN STORE
MAKHTAR KAMARA
PO BOX 219088
DALLAS TX 75221
HB GIFTS & ACCESSORIES
ISMAIL ADAM ABDELMAGED
3665 S BEAR ST #F
SANTA ANA CA 92704
R C COLLECTION
REYVEIL COLOMA
6954 HOMER STREET #77
WESTMINSTER CA 92683
INITIATIVE
INTERPUBLIC GROUP OF COMPANIES
5700 WILSHIRE BLVD #400
LOS ANGELES CA 90036
SHABU ON FIRE
HB SHABU INC
301 MAIN STREET #103
HUNTINGTON BEACH CA 92648
BEAUTIFUL BODY SCULPTING INC
BEAUTIFUL BODY SCULPTING INC
301 MAIN STREET #108
HUNTINGTON BEACH CA 92648
MAIN STREET DAY SPA
YORBA NAILS & SPA INC
817 FRANKFORT AVE
HUNTINGTON BEACH CA 92648
HOT TRENDS SUNGLASSES (CT)
GOKHAN ALI KUCUK
20191 CAPE CORAL #115
HUNTINGTON BEACH CA 92646
ASTRA OIL COMPANY LLC
ASTRA OIL COMPANY LLC
301 MAIN STREET #201
HUNTINGTON BEACH CA 92648
BEACHFRONT 301 BAR & GRILL
RED SADDLE RESTAURANT
301 MAIN STREET #101
HUNTINGTON BEACH CA 92648
PARKING CONCEPTS INC
PARKING CONCEPTS INC
12 MAUCHLY BLDG 1
IRVINE CA 92618-0000
PIZZA LOUNGE
MO O' LES LLC
301 MAIN STREET #107
HUNTINGTON BEACH CA 92648-0000
SUSHI ON FIRE
BANGKOK GROUP LLC
301 MAIN STREET #103
HUNTINGTON BEACH CA 92648
MAIN STREET WINE COMPANY
MAIN STREET WINE COMPANY LLC
301 MAIN STREET #105
HUNTINGTON BEACH CA 92648
YOGA PLACE
WHOLE BODY INC
2215 MAIN STREET
SANTA MONICA CA 90405
CITY SALON OF HUNTINGTON BEACH
CITY SALON OF HUNTINGTON BEACH
301 MAIN STREET #102
HUNTINGTON BEACH CA 92648
ROCKIN FIGS SURF HEADQUARTERS
RICK FUGNETTI
316 MAIN STREET #A
HUNTINGTON BEACH CA 92648-5130
AVILA'S EL RANCHITO H B
SERGIO AVILA
318 MAIN STREET
HUNTINGTON BEACH CA 92648-0000
MAKIN WAVES SALON
SUSANNA SMITH
320 MAIN STREET
HUNTINGTON BEACH CA 92648
DAISY BLUE
NEW STATEMENT INC
2105 CAMINO VIDA ROBLE #G
CARLSBAD CA 92011
HUNTINGTON BEACH REALTY
HUNTINGTON BEACH REALTY INC
322 MAIN STREET
HUNTINGTON BEACH CA 92648
HUNTINGTON BEACH EASY RIDER, DANK
CLOTHING
UNDERGROUND COLLECTIVE INC
P O BOX 6013
HUNTINGTON BEACH CA 92615-0000
HUNTINGTON BEACH BICYCLE COMPANY
JASON HILBERT
326 MAIN STREET #101
HUNTINGTON BEACH CA 92648
DIANES / BEACH FEVER
DIANE'S INC
2401 W 208TH ST #4
TORRANCE CA 90501
MODEL CITIZEN
SANDRA C & THERESA SCHULZ
324 MAIN STREET
HUNTINGTON BEACH CA 92648
THE UPS STORE #4482
ARCA INVESTMENT COMP
412 OLIVE AVE
HUNTINGTON BEACH CA 92648
COLDSTONE HB
FIGEN INCESU
416 OLIVE AVE
HUNTINGTON BEACH CA 92648
THE IRISHMAN
RAYMOND HARTNETT
424 OLIVE AVE
HUNTINGTON BEACH CA 92648
DAIRY QUEEN
T J AND D C INC
11479 BROOKRUN
RIVERSIDE CA 92505
T K BURGERS
T K FAST GRILL INC
110 PACIFIC COAST HWY
HUNTINGTON BEACH CA 92648
SUNWEST REALTY
TYLER NICOLE INC
6542 BLUE HERON DR
HUNTINGTON BEACH CA 92648
PICTURE ON TILE AND MURALS ART (CT)
VLADIMIR MIKOLAYENKO
9702 LIONHEAD LANE
GARDEN GROVE CA 92844
HAOLE BOYS SHAVE ICE
ANDERSON WILLIS ENTERPRISES INC
9114 ADAMS AVE #114
HUNTINGTON BEACH CA 92646
DEVI'S FLOWERS (CT)
TULASIA OGNIBENE
853 LINDEN AVE
LONG BEACH CA 90813
ANDE'S PERUVIAN ARTS & CRAFTS
JUAN ALBERTO JUY
18731 APPLEWOOD CIRCLE
HUNTINGTON BEACH CA 92646
HOM SOTHEBY'S INTERNATIONAL REALTY
HOM REAL ESTATE GROUP INC
1200 NEWPORT CENTER DR #100
NEWPORT BEACH CA 92660
RITA'S ITALIAN ICE (CT)
MENG VENTURES LLC
16917 ALGONQUIN ST #F
HUNTINGTON BEACH CA 92649
PIERSIDE COMMISSARY
INGEN LLC
5843 1/2 BECKFORD AVE
TARZANA CA 91356
HOT CITY CATERING (CT)
DARIN RUSSELL
12753 PERIWINKLE
TUSTIN CA 92705
GEORGE'S GRILL
JORGE C HERRERA
300 PACIFIC COAST HWY #107B
HUNTINGTON BEACH CA 92648
PIERSIDE NUTRITION
ANN PHAM-VO
300 PACIFIC COAST HWY #120
HUNTINGTON BEACH CA 92647
THE TAMALE GUY (CT)
NANCY HERRING & EDGAR TRATICELLI
222 HARPA STREET #A
SAN FERNANDO CA 91340
MAMMOTH LAKES BY GRANDESIGN
COAST TO COAST PERMITS
1 KUEHN COURT
FLEMINGTON NJ 8822
DAVEY'S LOCKER SPORTFISHING
DONALD BROCKMAN
400 MAIN STREET
NEWPORT BEACH CA 92661
POPS AND TOPS (CT)
ADAM FAULKNER & MILISSA HUMPHREYS
234 EAST SUNSET DR NORTH
REDLANDS CA 92373
SURF CITY EXPRESS
SALIM LALLANI
18536 REGINA AVE
TORRANCE CA 90504
MODERN PARKING INC
MODERN PARKING INC
1200 WILSHIRE BLVD #300
LOS ANGELES CA 90017
CELLZONE
UMUT DOLY
18 TECHNOLOGY DR #166
IRVINE CA 92618
CB INVESTMENTS INC
CB INVESTMENTS INC
300 PACIFIC COAST HWY
HUNTINGTON BEACH CA 92648
GRUPO GALLEGOS
GRUPO GALLEGOS
300 PACIFIC COAST #200
HUNTINGTON BEACH CA 92648
ASSOCIATION OF SURFING
PROFESSIONALS (ASP)
ASSOCIATION OF SURFING
PROFESSIONALS
PO BOX 309
HUNTINGTON BEACH CA 92648
HAVAIANAS SANDALS
OCEANVIEW INVESTMENTS CORPORATION
412 OLIVE AVE #283
HUNTINGTON BEACH CA 92648
INHOUSE SOLUTIONS
INHOUSE INC
PO BOX 3239
HUNTINGTON BEACH CA 92605
ARMIJO ANTHONY
ANTHONY ARMIJO
21632 KANAKOA
HUNTINGTON BEACH CA 92646
PEREZ RODI
RODI PEREZ
17834 BURBANK BLVD #104
ENCINO CA 91316
ANDE'S
JUAN ALBERTO JUY
300 PACIFIC COAST HWY #100
HUNTINGTON BEACH CA 92648
BLACK BULL CHOP HOUSE
PONDEROSA CHOP HOUSE INC
300 PACIFIC COAST HWY #112
HUNTINGTON BEACH CA 92648
JAVA POINT
HUNTINGTON SURF & SPORT INC
300 PACIFIC COAST HWY #408
HUNTINGTON BEACH CA 92648
HUNTINGTON SURF & SPORT
HUNTINGTON SURF & SPORT INC
300 PACIFIC COAST HWY #408
HUNTINGTON BEACH CA 92648
AUSTRALIAN PREMIUM BRANDS INC
AUSTRALIAN PREMIUM BRANDS INC
300 PACIFIC COAST HWY #406
HUNTINGTON BEACH CA 92648
GALLAGHER'S PUB & GRILL
A C INFO SERVICES
9743 EL PORTAL CIRCLE
FOUNTAIN VALLEY CA 92708
FRED'S MEXICAN CAFE
HUNTINGTON MOOSE LP
310 LEWERS STREET
HONOLULU HI 96815
SPARK
B L K II LLC
300 PACIFIC COAST HWY #202
HUNTINGTON BEACH CA 92648
SURF LINE
WAVETRAK INC
300 PACIFIC COAST HWY #310
HUNTINGTON BEACH CA 92648
SUBWAY
BRENT & MICHAEL MAHER
300 PACIFIC COAST HWY #106B
HUNTINGTON BEACH CA 92648
SANDY'S BEACH GRILL
SURF CITY TSP LLC
225 PLAZA STREET #300
SOLANA BEACH CA 92075
DUKES
DUKE'S SURF CITY LTD
317 PACIFIC COAST HWY
HUNTINGTON BEACH CA 92648
EL DON LIQUOR
EL DON ENTERPRISES INC
470 PACIFIC COAST HWY
HUNTINGTON BEACH CA 92648
VAPETRIX
GINO & TONY COCCHI
200 PACIFIC COAST HWY #125
HUNTINGTON BEACH CA 92648
LAZ PARKING CALIFORNIA LLC
LAZ PARKING CALIFORNIA LLC
15 LEWIS STREET
HARTFORD CT 06103
SHOREBREAK HOTEL
DIAMONDROCK HB TENANT LLC
3 BETHESDA METRO CENTER #1500
BETHESDA MD 20814
SIMMZY'S HUNTINGTON BEACH
SIMMZY'S LLC
1148 MANHATTAN AVE #1
MANHATTAN BEACH CA 90266
OLA
OLA INC
21040 PACIFIC COAST HWY #F200
HUNTINGTON BEACH CA 92648
LEMONADE
LEMONADE RESTAURANT GROUP LLC
10000 CULVER BLVD
CULVER CITY CA 90232
ACE PARKING MANAGEMENT INC
ACE PARKING MANAGEMENT INC
645 ASH STREET
SAN DIEGO CA 92101
WATERFRONT HILTON BEACH RESORT
ROBERT MAYER CORPORATION
21100 PACIFIC COAST HWY
HUNTINGTON BEACH CA 92648
TOES ON THE NOSE
ROOX'S INC
1537 MONROVIA AVE
NEWPORT BEACH CA 92663
ACE PARKING MANAGEMENT INC
ACE PARKING MANAGEMENT INC
645 ASH STREET
SAN DIEGO CA 92101
HYATT REGENCY HB RESORT & SPA
HYATT CORP/ PCH BEACH RESORT
21500 PACIFIC COAST HWY
HUNTINGTON BEACH CA 92648
PRESENTATION SERVICES
AUDIO VISUAL SERVICES GROUP INC
1700 EAST GOLF ROAD #400
SCHAUMBURG IL 60173
TRAVEL TRADERS
TRAVEL TRADERS HOTEL STORES INC
6205 BLUE LAGOON DR #550
MIAMI FL 33126
EQUINOX
EQUINOX FITNESS HB INC
895 BROADWAY 3RD FLOOR
NEW YORK NY 10003
25 DEGREES HB
25 DEGREES HB LP
411 29TH STREET
NEWPORT BEACH CA 92663
CAPITAL INVESTMENT NETWORK INC
CAPITAL INVESTMENT NETWORK INC
414 WALNUT AVE
HUNTINGTON BEACH CA 92647
M E HELME HOUSE FURNISHING CO
GUY GUZZARDO
517 WALNUT AVE
HUNTINGTON BEACH CA 92648
RIPCORD DIGITAL INC
RIPCORD DIGITAL INC
307 3RD STREET #202
HUNTINGTON BEACH CA 92648
BOW AND ARROW HAIR LOUNGE
315 3RD STREET #P
HUNTINGTON BEACH CA 92648
ENLARGE MEDIA GROUP
ENLARGE MEDIA GROUP LLC
307 3RD STREET #101
HUNTINGTON BEACH CA 92648
SCALP AESTHETICS O C
TATTOO HEAD INK LLC
315 3RD STREET #O
HUNTINGTON BEACH CA 92648
GALITZEN PROPERTIES
DON GALITZEN
PO BOX 151
HUNTINGTON BEACH CA 92648
HAVEN OF WELLNESS
CHRISTAL SUNDSTROM
315 3RD STREET #H
HUNTINGTON BEACH CA 92648
SALON RETRO
BRANDON BAGGETT
315 3RD STREET #F
HUNTINGTON BEACH CA 92648
LEE ROBINSON, CPA
LEE ROBINSON
PO BOX 2967
COSTA MESA CA 92628
RMA INTERNATIONAL LANDSCAPE
ARCHITECTURE
ROBERT J MCMAHON JR
315 3RD STREET #N
HUNTINGTON BEACH CA 92648
SAIL PROPERTIES
D DAVISSON
315 3RD STREET #D
HUNTINGTON BEACH CA 92648
PEDEGO HB
THOMAS BOCK
301 5TH STREET
HUNTINGTON BEACH CA 92648
BARGAIN BIKE RENTALS
MICHAEL CLEMENTS
311 5TH STREET
HUNTINGTON BEACH CA 92648
DING DR
DING DR LLC
311 5TH STREET
HUNTINGTON BEACH CA 92648
A&S ACCOUNTING SOLUTIONS
A&S ACCOUNTING SOLUTIONS INC
321 5TH STREET
HUNTINGTON BEACH CA 92648
PORCELIAN
TRACI HAWKINS
553 VICTORIA ST #G
COSTA MESA CA 92627
BREWSTERS HOME ICE SERVICE
LUCILE D BREWSTER
7922 SPEER AVE
HUNTINGTON BEACH CA 92647
JAX BICYCLE CENTER
HANDS ON BICYCLE CENTER
14280-D CULVER DRIVE
HUNTINGTON BEACH CA 92604
CONTINENTAL CLEANERS
ANDREW LEE
411 MAIN STREET
HUNTINGTON BEACH CA 92648
SURF CITY CHIROPRACTIC
DAN LA FONTAINE
411 MAIN STREET
HUNTINGTON BEACH CA 92648-0000
ORANGE COUNTY BARBERS PARLOR
ESTELLA RAMOS
417 MAIN STREET #102
HUNTINGTON BEACH CA 92648
SURF CITY SEGWAY
DREAMING BIG LLC CA LLC
417 MAIN STREET #101B
HUNTINGTON BEACH CA 92648
NEIRA DESIGNS & FIX-IT
OMAR NEIRA
417 MAIN STREET #101
HUNTINGTON BEACH CA 92648
MOOD SWINGS
KIMBERLY HUCKABY
80 HUNTINGTON STREET #700
HUNTINGTON BEACH CA 92648
RAY'S MARINE INSURANCE SERVICES
DONNA RAY
419 MAIN STREET #471
HUNTINGTON BEACH CA 92648
MAILBOX STATION
JEREMY WAHL
419 MAIN STREET #A
HUNTINGTON BEACH CA 92648-5199
LENGELE & ASSOCIATES LLC
DEBORAH LENGELE
1107 ALABAMA STREET
HUNTINGTON BEACH CA 92648
REGIONAL PACIFIC CONSULTING
JOEL & JEFF GARCIA
42073 JAY BIRD COURT
SOLDONTA AK 99669
AMBIT CONSULTING LLC
AMBIT CONSULTING LLC
428 MAIN STREET #206
HUNTINGTON BEACH CA 92648
ESTHETIC PRESCRIPTIONS
ESTHETIC PRESCRIPTIONS INC
428 MAIN STREET #101
HUNTINGTON BEACH CA 92648
MIN'S DYNASTY PERMANENT MAKEUP
PRIE LLC
428 MAIN STREET #203
HUNTINGTON BEACH CA 92648
RED O MANAGEMENT
RED O MANAGEMENT
428 MAIN STREET #201
HUNTINGTON BEACH CA 92648
HOWARD FISCHER DVM
HOWARD FISCHER, DVM
113 20TH STREET
HUNTINGTON BEACH CA 92648
NEXGEN HOME FINANCE
JASON KIFFE
3211 FRANCOIS DRIVE
HUNTINGTON BEACH CA 92649
WESTLAND BUSINESS SERVICES INC
WESTLAND BUSINESS SERVICES INC
428 MAIN STREET #202
HUNTINGTON BEACH CA 92648
HUNTINGTON FINANCIAL
JIM ALDERMAN
428 MAIN STREET #205
HUNTINGTON BEACH CA 92648
SALON H Q
SALON H Q LLC
428 MAIN STREET #102
HUNTINGTON BEACH CA 92648
MILK & HONEY
H B MILK & HONEY INC
438 MAIN STREET #110
HUNTINGTON BEACH CA 92648
ARIA HOOKAH LOUNGE
MOHEB FARAG
1555 MESA VERDE DRIVE #E
COSTA MESA CA 92626
KOA CONSULTING
KEKOA ANDERSON
419 MAIN STREET #320
HUNTINGTON BEACH CA 92648
SOLENA LANDSCAPE
G R E INC
438 MAIN STREET #210
HUNTINGTON BEACH CA 92648
RON STERUD AND ASSOCIATES
RON & KRISTA STERUD
438 MAIN STREET #200
HUNTINGTON BEACH CA 92648
THE TRAINING SPOT
THE TRAINING SPOT INC
440 MAIN STREET
HUNTINGTON BEACH CA 92648
ANNIE NAILS
YEN PHI NGUYEN
501 MAIN STREET #F
HUNTINGTON BEACH CA 92648-0000
BODHI TREE VEGETARIAN CAFÉ
THE BODHI TREE GROUP
501 MAIN STREET #E
HUNTINGTON BEACH CA 92648
JAN'S
HOLGUIN HEALTH
419 MAIN STREET #61
HUNTINGTON BEACH CA 92648
THE TANNING SPA
THE TANNING SPA INC
501 MAIN STREET #B
HUNTINGTON BEACH CA 92648
MONTGOMERY JEWELERS
CHARLES MONTGOMERY
501 MAIN STREET #G
HUNTINGTON BEACH CA 92648
FIRST BANK
FIRST BANK
501 MAIN STREET #H
HUNTINGTON BEACH CA 92648
BEACH CITY HAIRCUTTING
JAME BRANT
504 MAIN STREET #D
HUNTINGTON BEACH CA 92648-0000
DIRTY DOG WASH
NICHOLAS B GILLESPIE
504 MAIN STREET #C
HUNTINGTON BEACH CA 92648
LUCY'S TAILORING & ALTERATIONS
HARRY GULDJIAN
504 MAIN STREET #B
HUNTINGTON BEACH CA 92648-0000
MAIN STREET CLEANERS
RAFAEL RIVAS
504 MAIN STREET #A
HUNTINGTON BEACH CA 92648-0000
EUROPA NAIL STUDIO
HAN MAI
508 MAIN STREET #A
HUNTINGTON BEACH CA 92648
MAIN STREET LIQUOR
DANI SAFI
1105 ORANGE AVE
HUNTINGTON BEACH CA 92648
CUCINA ALESSA HB
CUCINA ALESSA HB INC
520 MAIN STREET
HUNTINGTON BEACH CA 92648
THAI WAVE
NARUMOL PHLANGSORN
522 MAIN STREET
HUNTINGTON BEACH CA 92648-0000
RAINWATER GALLERY
IDEA LAB CREATIVE
526 MAIN STREET #101
HUNTINGTON BEACH CA 92648
DAEYA SALON
CHRISSA MORTON
526 MAIN STREET #102
HUNTINGTON BEACH CA 92648
SMILES CAFÉ
TAHIR KHAN
12175 RAMONA AVE #124
CHINO CA 91710
INTEGRATIVE PAIN AND WELLNESS CLINIC
INTEGRATIVE PAIN AND WELLNESS CLINIC
305 ORANGE AVE #F
HUNTINGTON BEACH CA 92648
BRENT O NICHOLS DDS
BRENT O NICHOLS
305 ORANGE AVE #A
HUNTINGTON BEACH CA 92648
MERL L FLEMING DDS
MERL L FLEMING
305 ORANGE AVE #B
HUNTINGTON BEACH CA 92648
DOWNTOWN CHIROPRACTIC WELLNESS
CTR OF HB
PRAKASH MULCHANDANI
305 ORANGE AVE #F
HUNTINGTON BEACH CA 92648
DANIEL JAFFE DDS
DANIEL JAFFE
305 ORANGE AVE #C
HUNTINGTON BEACH CA 92648
DWIGHT'S BEACH CONCESSION
JACK/JEANETTE CLAPP
1210 MAIN ST
HUNTINGTON BEACH CA 92648
ZACKS PIER PLAZA
MIKE ALI
8181 DEAUVILLE DR
HUNTINGTON BEACH CA 92646
PRIMO'S
PRESTON GOMEZ
8261 INDIANAPOLIS
HUNTINGTON BEACH CA 92646
SANCHO'S TACOS
JENANA AGIC & JOHNNY GENE THOMSEN
602 PACIFIC COAST HWY #B
HUNTINGTON BEACH CA 92648
H B PACIFIC COAST ENTERPRISE
PAUL E WAKIM
6302 PRINCEVILLE CR
HUNTINGTON BEACH CA 92648
7-ELEVEN STORE
HOPBET INC
PO BOX 219088
DALLAS TX 75221
HUNTINGTON SURF INN
HUNTINGTON SURF INN INC
PO BOX 518
GLENCOE IL 60022
KOKOMO'S SURFSIDE GRILL
KOKOMO'S SURFSIDE GRILL
20431 GRAYSTONE LANE
HUNTINGTON BEACH CA 92646
JACK'S BEACH CONCESSION
JACK K CLAPP
2111 RED JACKET CIRCLE
HUNTINGTON BEACH CA 92646
WATERFRONT HILTON BEACH CABANA
WATERFRONT INC
21100 PACIFIC COAST HWY
HUNTINGTON BEACH CA 92648
BACON MANIA SURF CITY
JAY & KAREN DIEUGENIO
6576 E CAMINO VISTA #3
ANAHEIM HILLS CA 92807
ZACKS TOO
MICHAEL ALI
8181 DEAUVILLE DR
HUNTINGTON BEACH C 92646
LIVERY DESIGN GRUPPE
ANGSTROM INVESTMENTS 1 LLC
220 WALNUT STREET
HUNTINGTON BEACH CA 92648
EXHIBIT C
Vision
To be a leader in the economic development of Huntington Beach
Downtown by attracting and engaging visitors, generating income,
jobs and tax revenues, which make our community a better place to
live and visit.
Among many other important initiatives for the year, the BID will focus
particular attention to achieving the following critical priorities in 20152016 to advance its mission:
• Collaborate marketing efforts with Visit Huntington Beach
• Develop a downtown vision and brand, with input from Visit
Huntington Beach, the HB Chamber of Commerce, Pacific City
and others
• Develop and implement a strategy to integrate Pacific City, Visit
HB, hotel managers, and the HB Chamber into the leadership
structure of the BID
• Advocate for improvements in public parking and restrooms
• Lead the way for beautification in downtown, including but not
limited to improvements in lighting, landscaping and the ZPark
areas
• Propose and implement one new event and budget for 2016
• Determine business needs for information and training that are of
value to downtown merchants
• Develop and implement a communication strategy with
member businesses, to increase merchant engagement
• Determine the level of resources (human and financial) needed
to implement BID strategic plan priorities
6