Going Global Gets Easy

Going Global
Gets Easy
Xero Products
6702 Netherlands Drive
Wilmington, NC 28405
1-888-XeroSox
XeroSox.Com
1) Find the Customer
Ø Location-Location-Location
– If it isn’t seen, it won’t be bought.
Ø Web Page
– Meta Tags, Key Words, Registrar often.
Ø Trade Shows
– Target your audience
– Go for ALL the senses – Sight, Sound, Smell, Touch,
Glee - give them one Free.
– Visit the International business center
Ø Word of Mouth
– Turn your current customers into “Sales Reps”
– Get them “talking about you.”
2)
Sell it è Ship it!
1. Find a good Freight Forwarder or Shipper
–
–
Reliable – The right time, the right place
Accurate Quotes
2. Get Paid
–
–
–
–
Credit Card
Cash Wire
Letter of Credit
Internet Third Party, Pay-Pal etc
3. Put it in a Box
–
–
The customer takes care of customs.
Secure it. It’s going to get bounced around.
4. Ship It Out
–
Ship it out on time and follow it up.
3) Keep Them Coming Back
Ø Give them “More then they asked for, sooner
then they expected.”
–
–
–
–
Double Check everything.
Deliver On Time
Put your name and/or web address
on everything.
Include a Souvenir Gift.
Ø If a problem does arise – fix it NOW!
–
–
No matter how careful you are, things can go wrong.
Remember, to the customer, it is always your fault.
Apologize, take responsibility and try to find a solution so that
it will not happen again.
Made in the USA
Ø USA means quality
– Put it on your product
Ø Exports need
– 3 copies of the Shipping Invoice
Ø CE Mark– Required on all European Exports
– Your European distributor can do this.
Ø NAFTA – Needed for Mexico and Canada
– Just a simple form
The Power of the Internet
Example; 24th page in Goggle Search Engine 9/03/03
Seen On TV Products > Health > Disabilities > Assistive ...
... Kilimanjaro. XeroSox Waterproof Cast- The ultimate waterproof protector
enables any water activity without fear of leakage. Spectrum ...
seenontv-products.com/shopping/Health/Disabilities/ Assistive_Technology/Recreation/ 15k - Cached - Similar pages
Shopping Health Feet Polish Yellow Pages - Polska - Poland - ...
... products. XeroSox- Waterproof protection for casts, bandages and prosthetics.
Help build the largest human-edited directory on the web. ...
www.yellowpages.pl/ca/122685/Shopping/Health/Feet/ - 23k - Cached - Similar pages
DINO - Language: Englisch - Business - Healthcare - Products and ...
... 15. Dieser 'externe' Link öffnet sich in einem neuen Fenster D & G Distributors
- The XeroSox Pro Pump patented vacuum sealed latex protectors provide the ...
www.branchendino.de/ dino_page_17e8a91a2befbad339f923fb7465f53d. html - 60k Cached - Similar pages
Table of Contents Newsletter 18
... Form. Physical Therapy Products/Devices. Silipos® Arthritic/Diabetic
Gel Sock; XeroSox Pro Pump; Special Features of New Jobst for Men; ...
www.woundcare.org/newsvol5n3/contents.htm - 11k - Cached - Similar pages
Translated Information Sheet
Thank You!
Have a Splashing Good Time
At the NCWTA 2003 Conference