Until I learned one basic skill that launched my lucrative new career!

I was too ashamed to attend my own high school reunion …
Until I learned one basic skill that launched my lucrative new career!
Since I mastered this technique for crafting simple, persuasive letters, I love my
job, feel great about myself, and am living the writer’s life I always dreamed of!
Dear Friend,
As my 30th high school reunion approached, I was filled with dread: I’d graduated with honors…
gone to a good college… worked all kinds of jobs – from secretary to corporate recruiter to
English tutor…
But I’d never really found my way. I had no calling. No passion. No idea what I was meant to do
with my life.
What would I tell my former classmates?
I’d have to smile politely while hearing about their business ventures, promotions, expensive
houses and summer homes. I’d stare into my martini while they bragged about the money
saved for their kids’ education… retirement accounts growing larger every year… vacation
stories of exotic places I couldn’t begin to afford…
I even considered pretending I’d moved to Mongolia, joined a traveling circus or enrolled in a
secret sect. But suddenly, everything changed:
In less than a year, I went from embarrassed to empowered.
Now friends come to me for advice… They wish their lives were more like mine.
Let me tell you about the way I live …
I wake up in the morning and go for a walk on the beach. Then I come home, eat a leisurely
(healthy) breakfast, and settle into my home office, where I’ve got all you need to do this job –
a desk, a chair, a computer, and a phone.
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The phone gets turned off. Inspiring background music fills the air (the type that’s been proven
to stimulate the right brain). And I write for 3-4 hours. That’s it.
Just me, the keyboard, the monitor and mouse (oh, and I forgot to mention, a few pens and
highlighters), along with my secret weapon: the techniques I’ve learned for creating killer copy.
No boss.
No commute.
No time clock.
No need to follow someone else’s plan.
When I finish my morning session, I can meet a friend for lunch, go shopping, head to yoga
class, or just relax … In the afternoon, I typically put in another hour to return calls, or reach out
to a few potential clients, if I want more work – which I often do not …
Sometimes I give myself the afternoon, or even the whole day, off!
I’ve got it all:
Freedom, flexibility and – most important – the pride that comes from running my own
freelance business. Imagine if you could…
o put money away every month... and build a secure financial future.
o buy your children whatever they need, including – when they get old enough to drive –
the safest car on the road.
o read the real-estate section as a consumer – knowing you’ll live in a house you love…
before you’re too old to climb the stairs!
o chip in to cover your best friend’s expenses until she’s back on her feet.
o write a BIG check to your favorite charity.
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o Go to your high school reunion and tell everyone who will listen … that you’re in
business for yourself and you’re thriving!
Of course, all that doesn’t happen in a matter of months. But in my first year, I turned the tide
… I began to build a structured, reliable career doing something I absolutely love …
With those initial steps, I lay the groundwork for staggering success. And I’ve never looked
back.
Take that, Facebook! Connecting with former classmates or colleagues has become a source of
pleasure and pride.
How did I do it?
I discovered a massive opportunity due to the urgent and growing need for simple, persuasive
letters that describe a product or service to readers who will want to know about them …
Because these products and services can help them become healthier, happier, richer and more
productive.
Marketers and business owners struggle to get their messages through our daily multi-media
overdose. They need a sure-fire means to cut through the clutter.
And they do it with powerful words. Using the kind of letters You Can Learn to Write!
In a minute, I’ll give you the specifics – but for now, just take in this one thing: you do NOT have
to be a writer; in fact, you don’t need a formal education of any kind.
If you’ve ever convinced someone to do something - persuaded your wife to sit through your
choice of movie, sold a friend on your favorite protein powder, or pushed an idea through a
meeting - YOU CAN succeed, and succeed brilliantly, in this business …
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A $2.3 Trillion Industry that’s Desperate for Raw Talent!
Who’s hiring all these copywriters? And what kind of budgets do they have?
Thousands of companies whose business depends on attracting and keeping customers need
top-notch copy. The larger ones spend millions of dollars a year for the right words to show
what their products can do and how their services can help.
They are part of the $2.3 trillion direct-response marketing industry. And research shows that
they generate over a thousand new sales letters a day!i
What is “direct-response marketing”?
It’s just what I’ve been telling you about – words (and images) in print or online that inform,
persuade, and inspire readers to take action … That’s the “response” in direct-response.
The key is to get readers to respond right away. That’s what “direct” means. It means NOW …
Not tomorrow … Not next week … Not after they think about it or the next time they drive back
to the mall.
Which is where you – the writer – come in.
As the copywriter, every action a customer takes depends on your words, your intuition … your
ability to paint a vivid picture that portrays the customer’s situation … A picture that evokes his
dream or calms his anxiety … then shows him something new that can solve his problem or
enrich his life.
An immediate action can be to make a purchase. But it can also be simply to request more
information … In the online world, it’s clicking on a link or a button to see product details, read
related content, sign up for a newsletter, request a free report, take a survey, or post a
comment.
Direct-response is targeted marketing. It reaches out to people who have already shown
interest in a certain type of product (either the company’s or those of a competitor).
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And direct-response letters can be sent (and re-sent) for a fraction of what it would cost to
open a store or sell to retailers.
Direct-response marketing is not the same as advertising. Advertising builds brand awareness …
It promotes a company’s image. You know those billboards you see on the highway? Or those
big, bright posters in bus-stops or on buildings? Page displays in newspapers or glossy spreads
in magazines? That’s advertising.
Advertising is a glamor industry. Where those at the top live the high-life but the vast majority
slave away in offices or cubicles, working insane hours for surprisingly little pay.
Direct-marketing, on the other hand, is meat and potatoes. Down-to-earth … It speaks one-toone to its customers, promoting one idea, one product, one sale at a time … And let me tell
you, IT PAYS BIG!
Direct-response marketing sells candles and coffee … gift baskets and vitamins … newsletters
on everything from vacation deals to self-help techniques to investment advice.
It is used to raise billions of dollars for charities, medical research, political campaigns and other
not-for-profit organizations. And it’s crucial to the sky-rocketing business-to-business arena, an
extremely well-paid niche in constant need of copywriters.
Do you see where I’m going with this?
Somebody’s got to write all those letters. So…
They Need Writers!
Now if it were that simple, the world would be crawling with copywriters. The thing is, even
though the skills you need are easy to master, very few people have access to teaching
materials that lay it all out and make it clear … I know I could never have gotten up to speed so
quickly without the key information in AWAI’s Accelerated Program for Six-Figure Copywriting.
You see, great sales letters follow the same formula. They have a definite structure and contain
a handful of basic elements. If you apply that formula and the logic behind it … if you follow the
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step-by-step plan outlined in AWAI’s program … you will find yourself creating winning sales
packages before you even complete the course!
I understand that there are other ways to learn copywriting. Some people enroll in college
courses or non-credit writing classes … Others work their way through the ranks of an
advertising agency. Or sweat it out on their own, submitting proposals and piling up rejections
… But you don’t have to do any of those things …
Because with AWAI’s Accelerated Program for Six-Figure Copywriting, you will receive the
BEST education possible in exactly the skills you need …
“The AWAI program has given me the
to start working almost immediately … and bring in as
best learning experience I’ve EVER had.
much money as you decide to go after.
You can be like hundreds of AWAI graduates, who have
used their copywriting skills for everything from
generating a second income stream to starting their
own business. For example:
It’s helped me see plainly what I need to
do to succeed and given me the roadmap
and information I need to get there. I
can’t thank you enough.”
Sharon Olsen,
Oakland, CA
 Martha P. earns an extra $20,000 a year, working a few hours each week while
holding down a full-time job as a social worker.
 Enrico J. quit his job to specialize in sales promotions for the $200 billion health
industry. He turned his passion for healthy living into a lucrative business that brings
him a higher income every new year. He’s up to $250,000 and climbing!
 Suyin S. became a copy cub (a kind of apprentice) to one of the industry’s masters in
2011. Her recent control for an investment club brought in over a million dollars in
subscriptions. That’s tens of thousands in royalties!
 And a wide array of industry stars (you’ll meet some of them later) who earn over
half a million dollars – some over a million – every year, working with the world’s
largest and most prestigious companies
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The Best Copywriting Course Ever – Hands Down!
The creators of AWAI’s Accelerated Program for Six-Figure Copywriting are among the most
successful copywriters in the business. And they held nothing back in constructing THE state-ofthe-art guide for aspiring copywriters. You will find the shortcuts they’ve developed … the tricks
they’ve devised … the insights and techniques they apply when writing their own copy … all in
this complete hands-on program.
Everything you need is included. And, as I’ll explain in detail soon, with AWAI you get MUCH
MORE than course materials.
You’ll join a community of other copywriters, new and experienced.
You’ll receive daily emails (less frequent, if you prefer) with suggestions for staying motivated,
tips for improving your writing, and advice on starting your own business.
You’ll have access to AWAI’s vast library of resources: reference materials … articles by
instructors and AWAI graduates … words of advice and encouragement from people just like
you and me, who took this first step toward changing their lives.
They are living proof that YOU CAN DO IT.
“[AWAI’s] copywriting program … took
me by the hand and showed me step-bystep the secrets behind successful direct
mail writing – and then actually found
me high-paying assignments that let me
prove I had learned my lessons well.
Now my career is in high gear. I have
more work than I can handle – and I owe
it all to AWAI.
– John LaBine,
Concord, MA
You’ll even have the opportunity to get paid by AWAI for
your writing!
AWAI is always on the lookout for new writers … they
have hired many of their own over the years. Read more
about that below, and about the amazing 10K challenge –
a chance to write a winning sales letter (like this one) and
be awarded a ten thousand dollar contract.
I know, it sounds crazy – but you’ll see that it’s true. Keep reading and you’ll meet some of the
winners from recent years.
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Million Dollar Secrets of the Industry’s Top Producers
Writing skills, research techniques, tricks of the masters, community, motivation, and a chance
to earn thousands of dollars - all that comes
But I’m Not a Writer!
with AWAI’s Accelerated Program for Six(Not to worry – that’s a plus!)
Figure Copywriting.
Even better, everything is presented in simple,
easy-to-understand language. With examples
you can study and imitate. Exercises to grow
your knowledge and pump up your copywriting
muscles. In a proven format that moves you
forward quickly but is paced for optimal levels
of absorption.
The Business of Persuasion
So how is it possible to earn six figures a year
(and beyond!) writing letters for just a few
hours a day?
Maybe you don’t think of yourself as someone
who can write.
That’s just fine. In fact, not being a “writer” will
work to your advantage
because you won’t have to break the habit of
using big words, abstract images or complex
sentence patterns.
You be able to master the techniques of simple,
conversational language in a matter of months …
and be on your way to earning a six-figure
income (or much more!).
--- Putting in only as many hours as you choose.
--- From wherever you want to work.
--- Living the life of a successful, affluent,
respected professional, on your own terms.
It’s like this:
To convince readers that the product you describe is worth their consideration, you need to …
 talk to them the way you would speak to a friend or family member,
 inform them about the product,
 show them how they will benefit from using it.
To succeed, you will need to know the product well and believe in it. (AWAI will never
encourage you to promote a product you don’t see value in or to represent a company you
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don’t respect … AWAI graduates are not “snake oil salesmen.” See below – Not junk mail. Not
Spam.)
To write compelling copy, you DO NOT have to be an English major or a wordsmith or a walking
dictionary. In fact, those would be distinct disadvantages … You should not wax poetic or use
lyrical language … You must avoid clichés at all cost … Fight any urge to be clever.
Winning sales letters are conversational. A relaxed discussion. Think … barstool chat. Cup of
tea. After-dinner visit with a friend – your feet up, your thoughts relaxed.
The rules for writing this kind of copy are simple. The ideas behind it are common-sense.
Once you’ve mastered the tone, all you’ll need to know is what points to make… in what order
… What information to include and where to insert it … And that is exactly what you’ll learn
from AWAI’s Accelerated Program for Six-Figure Copywriting.
You’ll be expertly trained. I won’t say spoon-fed (because you’ll have to work hard). But you will
be given everything required to jump-start a lucrative career … writing the kind of sales letters
that have sold billions of dollars’ worth of products.
Not Junk Mail. Not Spam.
If you’re afraid this is some kind of pie-in-the-sky scheme, I can assure you that it’s not.
If you think you’ll be encouraged to sell shoddy products to naïve customers, take it from me—
that’s not the case.
You will be offering accurate product information to people who have been identified as a
target market. In other words, you’ll be telling them things they most likely want to know.
AWAI is a highly-respected organization with a reputation for producing world-class
copywriters.
Their Board of Advisors includes some of the most prominent copywriters, marketers and
direct-response company owners in the business … Many of whom turn to AWAI when they
need to hire writers. This is a legitimate, life-changing opportunity.
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But Is It For You?
“From the moment I began AWAI’s
program, I knew I was learning things
that would change my life and I was
right. Within a matter of weeks after
completing the program, I found myself
working on a copywriting assignment for
$3,000! And within the next month, I
added two more assignments that paid
$1,500 each. All my life I struggled to
find a way that I could make a lot of
money and be happy doing it. AWAI’s
program did that and more.”
Paul Lawrence.
Ft. Lauderdale, FL
“AWAI’s Accelerated Program for SixFigure Copywriting was everything I
hoped it would be! It was easy for me to
walk away from an 18-year engineering
career shortly after I finished the
program. I had all the work I could
handle. I feel like I’m finally leading the
life I was meant to live. I can’t thank you
enough!”
Krista Jones,
Roswell, GA
“In 2003, I had advanced to a point in my
sales career where weekly travel was
inevitable. I was at the top of my field,
earning a great living. But as a new dad, I
didn’t want to be away from home all the
time. … Yet I didn’t want to sacrifice my
high income and my family’s financial
future.
“AWAI’s Accelerated Program for SixFigure Copywriting allowed me to
develop the skills I needed to transition
away from a six-figure sales career and
into a six-figure copywriting business. In
my first full year as a freelance
copywriter, I earned $163,481.”
Ed Gandia,
Marietta, GA
Try taking this test:
 Do you appreciate the power of words?
 Do you get a thrill out of interesting facts? Or
discovering new ideas and trends?
 Are you fascinated by people? Would you enjoy
figuring out what makes them tick – their hopes,
dreams, and fears?
 Do you love to learn?
 Are you longing for adventure? Want to open a
new chapter in your life?
 Would you like to break out of the 9 to 5 grind?
Say goodbye to your boss and “retire” from your
job, while making more money than most doctors
or lawyers?
 Have you ever dreamed of a “recession-proof”
career that keeps you always in demand … that
lets you take great care of yourself and your
family whether the economy is good or bad?
If you enjoy writing … if you can follow simple rules …
and, above all, if you can be yourself … you can become
a six-figure copywriter. And create the life you’ve always
wanted.
CLICK HERE to start your new life now!
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Get Paid $210,000 to Write One Letter per Month
Seriously? (I bet that’s what you’re thinking…)
But it’s true. And it happens. Here’s how:
Let’s say you’re a seasoned writer with a solid track record. You can get paid $8000 for one
letter. Which means that one letter a month will net you $96,000. But that’s just your writing
fee.
If half of those letters are the kind of winners that bring in the most money -- what the industry
calls a “control” – then they will be mailed again and again. And you will be paid each and every
time they mail!
So … if half your year’s letters mail five to six times each – that’s six letters times five or six
mailings – you can be paid another $120,000 in royalties. Without doing any additional work!
That’s over $210,000 in annual income for writing one letter each month!!!
Many AWAI graduates have experienced the thrill of finding an unexpected check in the mail …
For a letter they wrote months or years earlier! … Which means that while they were writing
new letters, to generate new fees and royalties … last month’s letters were still pulling in big
dollars.
Take Joshua Boswell, winner of the 2006 $10K Challenge. He now makes over $300,000 a year
writing from home, on a farm where he lives with his wife and 9 children.
Or Don Mahoney, who was barely getting by as a cabinet maker (while becoming ill from the
chemicals he had to use). Within 12 months of mastering the secrets in AWAI’s Accelerated
Program for Six-Figure Copywriting, he had launched his new career as a copywriter. His yearly
income now exceeds $300,000.
Then there’s John Forde. John was a recent college grad when he discovered this amazing
opportunity. These days, he’s living the writer’s life in Europe, to the tune of six figures … and
loving it!
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$10,000 before you finish the program?
AWAI’s 10K Challenge offers you a chance to win a $10,000 contract . While you’re still taking the
course!
Meet Christina Gillick. She’s the winner of the 2013 $10K Challenge.
“I'm so grateful for what AWAI does and for all the experts who contribute and share their advice
and wisdom. Copywriting has become so much more than a path to quitting my full time job.
Writing has always been my passion and AWAI gave me the tools I needed to turn it into a
business. I do what I love every day and it keeps getting better.”
— Christina Gillick
As an AWAI member, you have an open invitation to earn hundreds or even thousands of dollars
writing for AWAI while you’re still studying to become a copywriter. You can write articles for one
of their publications or try your hand at a sales letter for any of their many other programs.
If they decide to use your copy, you’ll be paid for it. And at the same time, you’ll have created
samples for your portfolio.
At the end of the year, all the copy written by AWAI members will be reviewed, and a winner will
be chosen to receive a $10,000 contract!
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What You Can Earn
“The ability to pay my bills no longer worries
me, even in these rough times. I know I can
always market my skills to an endless list of
potential clients and keep enough
copywriting projects rolling in.”
Cheryl Malcham,
Mercer Island, WA
“When I got that first letter telling me I could
make $100,000 a year as a professional
copywriter, I was skeptical. If I hadn’t been so
desperate … and so broke … I might have
thrown it away. That was three years ago.
This year I claimed $134,408 on my income
tax return – all from copywriting!”
Monica Day,
Philadelphia, PA
I’ve just told you how it’s possible to earn over $200,000 writing one letter per month. It can
get even better than that! One of the creators of AWAI’s Accelerated Program for Six-Figure
Copywriting (Paul Hollingshead) got paid $160,000 for a single letter!! It took him two weeks to
write and brought him almost $40,000 a year in royalties for four years in a row.
We all know that’s not an average pay-day … So what can you expect to make?
Depending on the project and your track-record, you can charge from $3,000 to $12,000 to
write one letter. Sound like a lot? It isn’t really … because a winning letter can bring in sales
worth millions of dollars in just one month.
On top of your writing fee, there are royalties, based on how many letters are mailed (how
many at one time X the number of mailings).
Now these can be long-form, describing an opportunity in full detail, or a few paragraphs to
generate interest in a product, a service, or an idea.
But whatever kind of letters you write … if your copy strikes a chord and your letters become
controls … you will have more work than you can possibly handle!
So it’s likely that you will write more than one letter per year.
If you write 10, 20, or 30 letters … you can expect to earn somewhere between $30,000 and
$240,000 from just your writing fees. And if even half of those letters do reasonably well …
Your royalties could add up to between $50,000 and $300,000.
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Which would put your earnings at $80,000 to $540,000 a year! The more letters you decide to
write, the closer you’ll be to the high end of that range.
How does that compare to your work life today?
You Really Can Get a “Do-Over”
Maybe you’re like I was. I woke up every morning wondering how I’d gotten myself into such a
scary situation: no savings, no prospects, no hope.
I told myself there was only one thing worse than feeling the way I did about my life … and that
was knowing I wasn’t doing anything to change it!
We all have the power to reinvent ourselves. It may not be easy … Some of us have heavy
responsibilities: credit card debt … mortgage bills … car payments … student loans … kids
heading toward college … not to mention planning for retirement.
That’s the beauty of AWAI’s Accelerated Program for Six-Figure Copywriting. You can follow
this incredible course at your own pace … Whether you set the alarm an hour earlier … squeeze
in a lesson on your lunch break … or bring materials along so you can study while waiting at
your son’s softball practice.
“Working VERY part-time (I’m still a full-time, high-school English teacher), I’ve
just cleared over $40,000 in project fees in the past year.”
Kelly Richardson,
Alpharetta, GA
“I’m amazed that I’ve been able to get a full time job as a copywriter only one
year after I purchased the basic course. I’m very grateful to AWAI for the training
they’ve given me. There’s no way I could have come this far without their
instruction.”
Stuart Jurs,
Evanston, IL
And if, like I was, you’re currently unemployed –then dive in and give it every spare moment
you’ve got! I did, and a year later I didn’t recognize my own life.
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Now, when the sun comes through my bedroom window (no need to set an alarm anymore), I
open my eyes and I’m happy! Energized … Ready to tackle the challenges of the day because I
know I can meet them … and I know that they’ll be fun!
If I get stuck somewhere … unsure how to move forward with a project … not clear what format
to use for a document … I go back to my course materials to find simple instructions on every
aspect of writing a sales package.
If I need advice on how to talk to a client or I’m searching for additional ideas … there’s a
treasure trove of information available on the AWAI website … I can even post my question on
the Members Forum and get answers from fellow copywriters.
So Who Am I?
I’m a copywriter. A breadwinner. A woman who has taken charge of her own future. For the
first time I can remember, I really know who I am!
I suppose I should introduce myself more formally. My name is Mary Smith, and I can’t begin to
describe what it has meant to me to grow confident about myself as a professional.
There’s just no way to put a price on that. It’s had a profound impact on every aspect of my life
… my relationships with family members … the time I spend with friends … even the way I feel
when I look in the mirror.
When I signed up for AWAI’s Accelerated Program for Six-Figure Copywriting, I made a
promise to myself: I was going to do everything in my power to become the best copywriter I
could be.
And I can now make a promise to you, too.
If you commit to following the steps of AWAI’s program … if you do the work – read the lessons,
complete the exercises, study the examples of the masters – you WILL learn a skill that can
make you wealthy … A skill you can take with you for the rest of your life.
And you’ll be well on your way to a career that can earn you tremendous respect. Not just from
others but, most importantly, from yourself.
CLICK HERE to start your new life now!
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The Ivy League of Copywriting
“It has, quite simply, become the standard of the industry. Like many direct response
companies, I won’t even consider hiring a copy cub who hasn’t completed both the basic and
the advanced program.”
Clayton Makepeace,
Seven-Figure Copywriter
Professionals throughout the industry are impressed with AWAI’s program. They recognize the
challenge of gathering all the right material and presenting it in an easy and fun way. And they
agree – across the board – AWAI has done it!
But you won’t find this course at Harvard. The secrets in AWAI’s Accelerated Program for SixFigure Copywriting are not taught at any college or university. This information is “professional
capital” from the greatest minds in the direct-marketing business … You would have to pay a
master copywriter for private lessons to get access to these same techniques and formulas …
Imagine what that would cost!
ONLY AWAI offers such complete and effective training in the copywriter’s craft.
Owners of top-ranking direct-marketing companies and information publishers are well aware
of that fact. Which is why they repeatedly turn to AWAI to find writers. Or hire AWAI graduates
on their own.
Listen to what Industry Experts say about AWAI
“This is the best program on copywriting I have ever seen anywhere in any form.”
Robert Bly, Industry superstar and self-made multi-millionaire
“I worked as a consultant for a large corporation for over 12 years. While employed there, I had the
opportunity to go through many ‘consulting’ or ‘sales’ courses that cost literally THOUSANDS of dollars.
Through those courses, I only learned a fraction of what’s contained in the AWAI program.”
Dan Case, Editor, Writing for DOLLARS!
“The most brilliant collection of copywriting secrets that I have ever seen.”
Bill Bonner, president of Agora Publishing
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In the copywriting world, completion of this program is like a diploma from an ivy-league
institution. It identifies you as a member of an exclusive club … It opens doors … It connects you
to potential employers and defines you – even before you speak for yourself – as someone who
can write powerful copy.
There are many reasons for AWAI’s stellar reputation …
The way they guide their students through all aspects of writing winning letters … The support
they give to keep you motivated and focused … The wealth of information available to you
when you want it … Online forums, webinars, and live events (I’ll tell you soon about their
annual BOOT CAMP – an exciting three-day adventure that many AWAIers look forward to all
year long!).
But beyond a doubt, the centerpiece of their offerings is AWAI’s Accelerated Program for SixFigure Copywriting. This is where it all begins! The Accelerated Program for Six-Figure
Copywriting is the foundation for everything you will do later on.
So what will you find inside?
What You Will Learn
When you dive into your course materials, you will be entering an exciting new world. The
program is overflowing with skill-building activities … fascinating concepts … tactics and
techniques you will absorb and then put to the test in custom-tailored exercises. An abundance
of information!
Yet it’s presented in such a logical, organized fashion that you won’t feel overwhelmed. You’ll
be taken in hand and guided step-by-step. Each skill you learn will build on and add to the ones
that came before.
Until … without even noticing … you will have internalized the essence (I could say the
“Science”) of the craft. One building block at a time. One powerful idea on top of another.
Here’s what you’ll find:
Part One paints a vivid picture of the copywriter’s life. It lays out the opportunity in front of
you, details the lifestyle and presents the different choices you can make.
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Part Two gets into the nitty-gritty of persuasive writing. Here’s where you’ll roll up your
sleeves to learn the fundamentals and start honing your skills.
Part Three reveals the structure of direct-response copy. It teaches you the basic elements of
your letter, with a clear-cut FORMULA for placing them in the right order with perfect
proportion.
Part Four guides you as you choose your own personal path. You will come away with an
understanding of the different ways to specialize and a system for identifying the niche that
suits you best.
Part Five is your roadmap for building and running your business … complete with a marketing
toolkit, lessons on writing proposals, and tips for avoiding common mistakes.
As you work your way through these five sections, you will be learning:

How to think and act like a professional copywriter.

How to analyze some of the most successful sales letters of all time. What they all do.
Where the magic comes in. How to pick out and imitate the key elements you can use in
your own copy. Make this a life-long habit and you will never stop growing as a writer!

The psychology of selling. What goes through people’s minds before they buy? The right
(and wrong) way to talk to potential buyers.

A proven method for gaining deep insight into your prospect – who is she? What does she
dream of? What does she worry about? What keeps her up at night? And how to use that
understanding to make it nearly impossible for her to say no to your letter.

Powerful techniques for getting to know a product or service inside out … including one star
copywriter’s way of becoming more familiar with the product than the people who actually
make it!

Where to find all the information you need … simple, reliable steps for conducting research
… and a fool-proof system for organizing your findings … into a compelling story that holds a
reader’s attention to the end.
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
A simple, daily practice that can keep you abreast of industry trends … and show you how
other copywriters are raking in the big bucks. (Here’s a surprise: you’re probably doing this
already!)

How you can profit from the bonanza of information you already have about winning
promotions. And how to get more!

The sure-fire process for building a sales letter. You will come to know the four parts that go
into every successful letter … and how to put them together. Follow this procedure and
you’ll always be on the right path.

How copywriting structure can become second nature to you … if you take AWAI’s “guided
tour” through the elements of a sales letter … progressing “room to room” from headline to
body copy … through the close and postscript.

Essential steps for crafting attention-grabbing headlines to get the reader on board before
he even gets to the body of your letter.

Some of the industry’s best-kept secrets, like the Golden Thread, the Four-Legged Stool, the
Architecture of Persuasion, Transubstantiation, and many, many more!

The key to writing a powerful lead that makes your prospect feel understood … as though
you’re speaking to him in person … as a friend or trusted advisor.

A blueprint for exciting copy that flows from headline to order form … using bulleted lists
and easy-to-scan sub-headings … to make key ideas jump off the page and seize the
reader’s attention.

Instructions for coordinating with graphic artists so their designs don’t weaken your copy …
in fact, you’ll learn basic design principles that will combine with your writing to pack a
serious one-two (copy and graphic) punch!

How to ramp up your productivity … so you work faster and smarter with each and every
project.

Editing and proofreading practices to make your copy strong, clean and letter-perfect.
19

A strategy for landing your first assignment … even if you’ve never sold a line of copy
before.

And.. maybe the most important lesson of all: how to build a discipline that keeps you
writing every day. Which will lay the groundwork for constant and limitless improvement.
Every section is jam-packed with …

Personal trade secrets from master copywriters who have spent decades developing
their methods for writing winning copy!

Exercises for applying what you learn.

Lists of recommended reading and resources.

And more tips from the best in the business so you can avoid the mistakes they’ve made
… and repeat their triumphs!
Who’s Behind it All?
Michael Masterson. Remember that name … Because everyone in the direct-marketing
business knows Michael. He’s that much of a big deal. Why?
He happens to be one of the best copywriters in history. And an extraordinary businessman. As
a consultant and entrepreneur, he has started or consulted for multi-million dollar enterprises
in over a dozen different areas, from health and fine art to real estate and baby products …
including Agora Publishing, an information publisher that Michael helped grow from an $8
million to a $300 million business.
Michael has helped build six of the largest direct mail companies in the world. And nobody
knows direct-response copywriting like he does. Copywriters trained by Michael have sold over
a billion dollars’ worth of products through the mail and online using the direct-response
techniques you will learn in AWAI’s program.
And there’s a reason why Michael’s innovative techniques are found in AWAI’s Accelerated
Program for Six-Figure Copywriting … He put them there! Michael is more than a world-
20
renowned copywriter. He is a first-class teacher … With the generous desire to share his
knowledge.
So when he decided to create the ultimate course for aspiring copywriters, he asked his
colleagues (other prominent people in the business) to be generous like him and share their
secrets too.
Michael assembled a dream team -- a group of
top copywriters with decades of experience and a
ton of hugely profitable promotions behind them.
They compiled their deepest insights … their
working methods … their research and writing
techniques … They studied hundreds of
breakthrough sales letters (the most effective
ones ever written) …
“We promised ourselves that no one would ever see this
program if it weren’t the absolute best ever on the
subject of copywriting.”
Paul Hollingshead
Then they funneled all that exclusive information into one comprehensive, easy-to-follow and
fun program guaranteed to turn out generations of all-star copywriters.
Paul Hollingshead is legendary for his natural style of writing. He knows how to talk to
prospects as though they’re his good friends or family members. He establishes an instant
rapport with his readers and keeps them spellbound with his straight-shooting, down-to-earth
delivery. As a core member of Michael’s team, he has contributed some of the most important
material to the program, including his specialty: how to establish an immediate emotional
connection.
Don Mahoney is the maestro of indisputable evidence. He will show you how to dig up exactly
the information you need to prove the promise of a product or service. Credibility is key to a
successful promotion … and Don gives you his best tricks for getting all your research ducks in a
row to dazzle your readers with an argument they can’t refute.
The internet’s had a dramatic influence on the world of copywriting … And that’s great news
because, thanks to the web, the demand for copy has tripled over the past five years alone!
So AWAI has added a focus on web marketing … and turned their accelerated program into an
invaluable resource for anyone who wants to write online promotions: from web pages and
email sales letters to landing pages, blog posts, and newsletters.
21
Changes and developments in the direct-response marketing industry have made AWAI’s
Accelerated Program for Six-Figure Copywriting a smarter investment than ever … The
program is continually updated and revised to prepare its graduates for all the types of work
available and those to come …
There is not a more cutting-edge resource available to students of direct-response copywriting.
Why Would They Do It?
Why would these industry stars and incredibly busy professionals take the time to help people
like you and me?
Aren’t they too busy creating their own million-dollar sales letters … running their own
businesses … and enjoying all the perks of the writer’s life?
And should they really give their secrets to future competitors?
The answer is that our success is their success!
It’s true that many of them are insanely busy: traveling around the world first-class … spending
time in their gorgeous oceanfront mansions … or penthouse apartments … Improving their golf
swing … Attending art auctions or conferring with antique dealers … while still managing to do
important charity work ...
Oh, … and writing, of course. But only as many letters as they choose to take on each year.
So why would they set aside the time to create materials for training other writers?
Because designing a gold-standard program to grow new direct-response copywriters … and
keeping their commitment to AWAI students who want to follow in their footsteps … benefits
them too!
--- Many of the contributors to AWAI’s Accelerated Program for Six-Figure Copywriting have
their own profitable companies that are in need of first-rate direct-response copywriters.
22
--- Most of the professionals who have shared their secrets in AWAI’s Accelerated Program for
Six-Figure Copywriting are far too much in demand to personally produce all the letters their
clients require. And they sometimes have a financial stake in the companies they write for.
So more winning letters = more money for you, as the writer, AND more money for them!
Not only that … The more AWAI graduates make names for themselves in the business … the
more word gets out about AWAI and its programs.
The people at AWAI understand that their reputation is their greatest asset.
So what if you ARE a writer?
With an unsold novel or screenplay on your
shelf…
If you already know you love to write – what are you
waiting for?
Maybe you’re afraid that writing commercial copy is
“selling out.” That it will “dumb down” your prose or
make you less “creative.”
Well, Sandra Hoskins* will tell you that’s absolutely
not true. She’s an aspiring novelist with a completed
manuscript and an agent. She says:
AWAI’s Accelerated Program for Six-Figure
Copywriting is making me a better fiction writer. Many
of the skills I need to sharpen as a novelist are
becoming clearer to me through this program. Thanks
to my adventure in copywriting, I now know better
how to:





tell my story through one consistent narrative
voice
direct my writing towards a clearly-defined
audience
paint clear, vivid pictures in a reader’s mind
figure out what I’m trying to say before I say it
Make sure every sentence does its job and
every word counts!
And with my new highly-marketable copywriting skills,
I won’t be waiting tables for much longer.”
And reputation … in this age of internet and
social media … has never depended more on
the customer. Which is fantastic for you and for
me because …
As students of AWAI, we are their customers.
That’s why they do absolutely everything to
help us master our craft and start making
money right away.
That’s also why the Accelerated Program for
Six-Figure Copywriting is offered with a riskfree, full money-back guarantee (details on that
are coming soon).
As students of AWAI, we are also their future.
The future of the direct-response copywriting
business is in the hands of those of us who
choose to follow that path. So AWAI’s success
depends on how well we all do.
AWAI’s reputation rests in other hands too –
those of the businesses that hire copywriters.
When they are well-served, they do well. When
they do well, they generate more need for
copy. Which sends them back to AWAI for
writers. And on and on.
23
When the direct-marketing community thrives, the individuals in it thrive as well. So when the
ranks of copywriters swell with expertly-trained, motivated newcomers … Everybody wins!
The people at AWAI love to see their students succeed. The walls of their office are covered
with testimonials and letters of gratitude. Letters from former students describing how their
lives have changed for the better. And letters from employers – heads of direct-response
marketing companies and information publishers – who have seen their profits soar, thanks to
spot-on writing from AWAI grads … Writing that sells millions of dollars’ worth of product.
That’s another of the HUGE benefits you’ll reap when you associate yourself with AWAI.
Anyone in business knows how important it is to have a network. A network can:

Help you find work

Keep you motivated

Give you advice

Connect you to influential and like-minded individuals
And, maybe one of the most important advantages … especially to those of us who work from
home: A network keeps you from feeling alone.
“I feel I’m now part of a “Secret Club.” A
small, exclusive group of highly paid,
specially trained individuals who are in
great demand by direct marketers all
over the world. It’s very cool to be
needed, respected and … successful!
Thank you.
Michael Samonek
Cleveland, OH
“I’ve been to the AWAI Bootcamp for
the past two years and I wouldn’t miss it for
the world. Every year I learn more than the
year before. I meet new contacts and greet
old friends. But most of all, each year
Bootcamp becomes the launching pad for
new projects, new clients, and most of all,
better copy … Thank you again for an
outstanding conference with more highquality content than I could keep up with!”
Marcella A.
Cincinnati, OH
Cincinnati, OH
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You’re Never Alone
I wrote earlier that completing AWAI’s Accelerated Program for Six-Figure Copywriting is like
getting a degree from an ivy-league institution … It’s even better, because no college offers
such practical, hands-on training in exactly the areas you need to become a six-figure
copywriter.
There’s something else you get from having an ivy-league alma mater: a powerful network of
contacts and colleagues.
AWAI has close relationships with premier direct marketing companies and information
publishers. These clients are hungry for good copywriters and they know that AWAI graduates
are well-trained and professional.
AWAI’s Network Includes Premier Direct-Marketing Companies
And they are always in need of good copywriters!
“As publisher of 5 newsletters with tens of thousands of customers worldwide, I’m constantly looking for writers. It’s
not unusual for me to pay $2,000, $3,000, even $8,000 for a single letter if I know it will bring in money for my
company. As a copywriter myself, I know AWAI’s program is good. Anyone who completes the program and can write
a strong sales letter can always work with me.”
James DiGeorgia of DiGeorgia & Associates, Publisher, 21st Century Investor
With AWAI, you are immediately tapped-in to a high-powered community. AWAI alumni,
“I’m
always looking
for strong copywriters
to recruit
new
subscribers
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and administrators
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good writers in my Rolodex. I’ve seen AWAI’s program, and I can tell you that anyone who successfully completes it is
Here’sI how
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withforthem
someone
want to
talk
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me.” out of the gate:
Jenny Thompson, Agora Health Group Publisher
As soon as you take , you will be subscribed (free of charge) to AWAI’s weekly e-letter The
Golden Thread – chock-a-block with insights, suggestions, action plans, writing tips, and With
With AWAI, you are immediately tapped-in to a high-powered community. AWAI alumni,
“faculty,” and administrators are within your reach from the day you sign on to the course.
Here’s how you can interact with them out of the gate:
As soon as you take your first step, you will be subscribed (free of charge) to AWAI’s weekly eletter The Golden Thread – chock-a-block with insights, suggestions, action plans, writing tips,
and personal stories from six-figure graduates and instructors. The e-letter also includes a
listing of the week’s hottest job opportunities.
You can immediately visit the Members-Only Website for more writing and job information …
You can search an archive of over 1500 articles … And you can participate in the Member
25
Forum, where you’ll meet other newbies like yourself, along with more advanced writers
already working in the profession … Go there to find a copy buddy, an accountability partner
(this really works!), or a peer group. The camaraderie will keep you on-track and motivated.
You’ll never feel alone!
To find work as soon as possible, turn to AWAI’s Online Job Board, a free service available ONLY
to AWAI students and alumni. This is where marketers post job ads, knowing that writers who
have completed AWAI’s Accelerated Program for Six-Figure Copywriting will have exactly the
skills necessary to do the job right.
When you’re ready for some face-to-face time with other AWAI writers, you can register for
their Annual Copywriter’s Bootcamp and Job Fair. Many graduates swear by this experience.
They credit it for jump-starting their career … giving them the confidence to put themselves out
there … connecting them to their first paid job (often with a MAJOR client) … and spawning
lifelong friendships. For many, this becomes an annual adventure: they spend all year looking
forward to it!
Bootcamp is also an intense learning experience. Through group sessions, panel discussions,
and presentations you can ratchet up your skills and get up to speed with the latest
copywriting trends and tactics …
You’ll rub elbows with the AWAI inner circle --- Bob Bly, Clayton Makepeace, Dan Kennedy,
Katie Yeakle and Rebecca Matter --- names that will become so familiar they’ll start to feel like
family.
At the job fair, you’ll see dozens of marketing professionals who are on the hunt for copywriting
talent. You can even catch up on industry gossip, if you’re into that sort of thing (I know I am!).
The amount of information and support provided to you is staggering. But don’t let it worry
you! That’s yet another beauty of this program: you can move forward at your own pace.
Learn on Your Own Schedule
AWAI’ accelerated program is designed for self-study. You can work through your lessons
online from any place that has internet access – or carry a few printed pages wherever you go.
There are no deadlines, other than those you set for yourself.
26
You can read, reread and review as much as you like … Set your own pace … Apply your own
learning style …
AWAI knows you have other obligations … so the course is there waiting for you as early and as
often as you choose to return to it. For Life!!!
What other programs give you a lifetime of access and support?
AWAI’s Accelerated Program for Six-Figure
Copywriting is uniquely suited to fit into any
type of schedule.
Students of AWAI’s Accelerated Program for Six-Figure
Copywriting come from all walks of life:
… housewives or working moms who want to earn an
extra $10,000 a year.
Work every night for hours at a stretch … steal
time when the kids are asleep … or read part of
a lesson before bed. Some people finish the
whole program in a month. Others work on it for
years.
The only thing that matters is that you stay with
it and keep the faith. Never forget that if you put
in the work (at your own pace), you WILL learn
how to write strong sales letters …
If you study the masters … learn the techniques
… and practice, practice, practice (!), you CAN
become a successful direct-response copywriter.
… full-time office employees or travelling salespeople
looking to transition into their own business.
… carpenters, housepainters, repairmen, or others who
work in manual trades.
… even former doctors and lawyers join the AWAI
family – highly-paid individuals from “prestige”
professions who are ready to trade their mega-dose of
stress for the freedom and flexibility of the writer’s life
(for the same income level or higher!).
… painters, sculptors and poets turn some their creative
energy toward writing for the direct-response industry
… and take the “starving” out of “starving artist.”
… budding entrepreneurs are attracted to the exploding
opportunity of direct-response copywriting.
And every one of them has to make time to study in
their own way.
27
What a couple of months it has been! I ordered Michael
Masterson’s Accelerated Program for Six-Figure Copywriting
several months back. I read it – and had a great time doing
the assignments. I sent in my practice assignment and …,
presto! A few weeks later I got a call from Katie at your
office to write a real sales letter. It was great fun, a great
learning experience … plus I got paid to do it. And just today
I got word my second assignment is on the way. Many
thanks for this wonderful opportunity.”
Dr. Edward Howard,
Greer, SC
D
r
.
Don’t You Think It’s Time?
So … Are you ready to live up to your full potential?
Do you want to show yourself all the great things you can do?
E
d
w
a
r
d
Then maybe it’s time. You don’t have to be as lost as I was … But if you spend even partH of your
day feeling like you’re on the wrong path … if you drag yourself to work wondering when
o (and
how) things will change … if you feel sad that you can’t applaud others’ success withoutw feeling
a
disappointed at your own situation …
r
d
…. then writing direct-response copy might be your ticket to the life you wish you had.
,
An exciting, challenging, lucrative career could be one mouse-click away. All the skills you
G need
r
… all the support you crave … a way to turbo-charge your income and increase your selfe
esteem… new challenges … inspiring mentors … uplifting friendships …
e
r
… are waiting for you when you take that first step and try AWAI’s Accelerated Program
, for
Six-Figure Copywriting!
S
C
The program will introduce you to the life of a copywriter – how the industry works … who the
players are … what companies hire the most writers and pay the best fees … how to make
yourself marketable and what best prepares you for approaching your first clients.
Next, you’ll tackle the heart of the program … where you’ll learn what makes a great sales letter
and study the elements that go into every winning promotion.
28
Once you’ve mastered the basic structure, you’ll get tips and techniques for applying the
secrets of the best copywriters … With each addition to your toolkit – from big-scale to more
subtle tactics – your skill-set will grow … You’ll get better and better at producing simple, direct
and engaging copy that will keep your clients coming back to you year after year.
Come Join Us!
“Who you spend time with... is who you become.”
Those are the words of Tony Robbins, one of the most famous self-help authors of all time.
Spending time with people who already work in the business you’re learning can keep you
connected to your goals. They are a constant example and source of inspiration. They remind
you, day after day, that you are on a journey … that you want to get where they are.
Whether you exchange comments with them on the AWAI Member Website … study their
words in the Accelerated Program for Six-Figure Copywriting … talk to them on the phone … or
meet them at Bootcamp … the members of the AWAI community can have a profound impact
on your life. I know they did on mine.
I have no doubt that the influence of the people I met through AWAI (in person, on the page,
and through the internet) helped catapult my career.
Here’s the kind of person you’ll be connected to through AWAI:
--- Leah Carson has given her life a makeover and her income a radical boost through AWAI’s
copywriting program … This is what she wrote in her thank you letter: “Since becoming a copywriter,
I’ve really enjoyed the little things that have made life easier … and, I’ve gotta say, tripling my income
is something that I smile about every day.”
--- Sean McCool now works for one of the country’s biggest information publishers … and credits
AWAI for his success: “I wanted to thank you for your help and to thank AWAI for the training …
without all of you, none of this would have been possible.”
--- Mary McNamara devotes her time and expertise to helping children in distress … She finds the
thrill of doing good even more satisfying than the checks she receives: “Funds raised by the letters I
write make a real difference in the lives of less fortunate children. Yes, I’m paid well for it — but the
money’s nothing compared to waking up and feeling good about the contribution I’m making each
and every day.”
29
For my part, I wouldn’t be the person I am today without the sense of confidence and pride I’ve
gained from doing a job I love and doing it well.
I would so like for you to have that too. Won’t you consider becoming a part of the AWAI
family?
Anyone can learn to write great copy with
AWAI’s Accelerated Program for Six-Figure
Copywriting!
Paul Hollingshead never went to college. He was
stocking dog food in a grocery store at 35 years old
when Michael Masterson took him under wing.
The secrets in AWAI’s program took Paul from
earning $6 an hour to making hundreds of
thousands a year.
Don Mahoney was a woodworker generating an
annual income of $12,000. After learning Michael’s
techniques, he made $80,000 in his first year as a
freelancer. Now he’s a world traveler who writes
letters to the tune of $200,000 plus every twelve
months.
Justin Franklin tended bar until he discovered
AWAI. Less than a year later, he’s heading for six
figures!
Stuart Jurs ended his first 12 months of
copywriting at one of the country’s premier direct
mail companies.
Karen Douglas, a creative writer, went from
$18,000 to $50,000 a year by writing copy, while
still devoting most of her time to fiction.
Jason Ford was in bankruptcy before he became a
student of AWAI. Now he’s the founder of three
thriving businesses, and brings in more than six
figures a year as a part-time copywriter.
How Will You Know If You Don’t Try?
Maybe you never thought of yourself as a writer.
Most of us didn’t! But trust me, that’s not a
reason to let this opportunity pass you by.
I’ve already told you that you don’t need to be an
English major. You don’t need a college degree at
all. Or even a high school diploma. You just need
a reasonable command of the language … a
burning desire to learn … and the thirst for a new
adventure.
AWAI’s Accelerated Program for Six-Figure
Copywriting will provide the rest!
You’ll have to work hard. Study the examples of
great copy. Read through the lessons. Do the
exercises.
But you know what? The fact that it takes hard
work helped convince me to try the program …
That’s what made me sure it wasn’t some kind of
get-rich-quick scheme … When I read that success
in the course depends on putting in the time and
the effort, I knew it was a serious opportunity.
Not everyone has a calling. Not everyone knows
from the age of six that they want to be a doctor
or a scientist … A lot of us struggle to find our
way … We work all kinds of jobs … And often, we don’t do well at them because our heart just
isn’t in it.
30
But studies have shown that more often it’s in the doing that we discover what we love.
Research has revealed that for most people, it’s only when they reach a certain degree of
mastery that their jobs become really interesting. And that’s when the fun begins!
AWAI’s Accelerated Program for Six-Figure Copywriting can take you to that place … Where
you see yourself as an accomplished professional … an expert at the top of your game.
And you won’t believe how good that will feel!
Try it out. (You can start for very little money and NO FINANCIAL RISK.)
Feel the excitement of settling in for that very first lesson … Read about the life you can have …
Soak in the lessons on structure and craft … Give the practice exercises everything you’ve got.
Devour the examples of excellent copywriting … Write something (even a few sentences) every
single day.
And watch yourself get better and better … See new opportunities open up … Marvel as your
new life takes shape before your eyes.
You CAN find yourself:
 Writing from the balcony of a villa in the south of France.
 Talking to clients from your home office … in your bathrobe!
 Buying the home you’ve dreamed of … or renovating the one you have.
 Taking exotic vacations whenever you want.
 Living your version of the writer’s life!
All of that is within reach. Just take the first step …
It worked for me. And I know it can work for you too!
CLICK HERE to start your new life now!
31
Pay $99.25 to Get Started Risk Free
For $99.25 you can test drive AWAI’s Accelerated Program for Six-Figure Copywriting with
absolutely no risk.
You’ll get immediate access to everything you need for 30 full days … Look through the material
… start doing the work.
If you decide it’s not right for you, just tell the people at AWAI … They will deactivate your
access code and refund every dollar you’ve spent – GUARANTEED, No Questions Asked.
If you love it (like I did), then keep going! You’ll have lifetime access to all program upgrades …
You can continue to participate in online activities and learn about job opportunities … And you
can track industry developments … All of that will be available without your taking any further
action. Your status will be raised from “provisional” to “full-time” for a modest additional
payment of $397.
If $397 is too difficult a stretch for you, AWAI offers a four-month payment plan. They’ll charge
$99.25 to your credit card each month for four months after your 30-day trial.
So for a total cost of $497, you can embark on a life-changing adventure … learning a skill that
can keep you financially secure in both good times and bad.
Everything you need is included: complete online access to the program and the membersonly website … your free subscription to The Golden Thread … as well as practice exercises for
each section of the course … a collection of winning sales letters to study … and access to the
AWAI job board (DirectResponseJobs.com) so you can begin making money right away.
An Even Bigger Safety Net
But there’s another guarantee!
AWAI is so committed to helping you succeed that they will give you a full year to move toward
your writer’s life.
If after a year, you’re not fully convinced that completing the course will change your life for
the better, you’ll get all your money back.No questions. No argument. No sales pitch.
GUARANTEED.
32
It goes like this:
Start learning now for $99.25, with 30 days’ full access to the program.
If you are not excited about going forward, contact AWAI and they will refund your entire
payment of $99.25 – GUARANTEED.
If you decide to keep learning this lifelong and lucrative skill, you don’t need to do anything …
Beginning on day 31 of your membership, AWAI will charge your credit card an additional
$99.25 per month over the next four months.
At the end of those four months, you won’t owe another dime. You will be a full member of
AWAI’s Accelerated Program for Six-Figure Copywriting and you can access the program
online for life! With all the upgrades, as well as all benefits that come with membership.
During a full year (after your 30-day trial), you can take complete advantage of the AWAI
program … Learn all about writing successful sales letters … Start going after clients and earning
money.
If the program does not meet your expectations – if it’s not everything you want it to be – or if
you realize that copywriting is not your path … contact AWAI Member Services anytime within
that year and you will get all your money back. The entire $497 – GUARANTEED.
That’s pretty amazing when you think about it. What other course would give you that option?
AWAI does this because they believe in the strength of their program. They’ve helped people
launch careers in direct-response copywriting for 15 years … So they know they’ve fulfilled their
end of the bargain … And they’re convinced that if copywriting is right for you, you WILL be
delighted with their course and their community.
They also value their reputation. They never want you to spend your money on their products
without a satisfying return.
So they’re letting you try out their program for a very small fee up front … with a guarantee
that makes your decision risk-free.
You get a whole year to see if it works for you. And if it doesn’t, you get every penny back.
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Flexibility and Freedom start at $99.25
Are you ready to give it a try?
CLICK HERE to start your new life now!
Or, if you prefer to talk to a live person, call the AWAI office at 1-866-879-2924. Barb, Pat,
Cameron or Debbie will be happy to help you from 8:30am to 5:30pm Eastern Time.
You can turn your back on a job that isn’t working for you … Start moving toward a life that will
give you flexibility, freedom and more money than you ever thought you could earn.
A door is opening in front of you right now. Will you walk through it?
I hope so. I’ll be waiting there to greet you.
Warmest regards,
Mary Smith
P.S. If you join us now, you’ll get a wonderful Bonus Report!
“How to Safely and Quickly Change Careers” provides a clear-cut plan for letting go of your
current work life and embracing your new, exciting future.
And there are more bonuses to come! When you click on the Order Today button, you’ll see a
full list of everything you get with AWAI’s Accelerated Program for Six-Figure Copywriting.
Along with details on how to start your new life as early as tomorrow …
YES!
I’m ready to order AWAI’s Accelerated Program for SixFigure Copywriting and begin my new life now!
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ORDER DEVICE
YES!
AWAI’s Accelerated Program for Six-Figure Copywriting is my ticket to a better life!
Please sign me up so I can begin studying immediately. I am ready to take control of my
future and live on my own terms. I can’t wait to get started with:





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AWAI’s Accelerated Program for Six-Figure Copywriting – The ultimate learning
experience and hands-on training for direct-response copywriters. 586 pages of practical
information from the best minds in the business, including lessons on craft, strategies for
success, advice on building my career, and more!
Lifetime access to every addition and upgrade to the program, so I’ll know I’m always
working with the most comprehensive, up-to-date materials available.
The AWAI Hall of Fame e-Book – a master collection of the 50 best sales letters and directresponse ads ever written, along with notes and commentary to help me understand what
makes them work.
My $10K Challenge Materials – I may just pin them on the wall over my desk so they’ll be
right there when I’m ready to write a letter for a real product … and if I win the Challenge, I’ll
earn $10,000!
Special Bonus Report: How to Safely and Quickly Change Careers – my own concise
guide to letting go of my previous unsatisfactory work life and starting on a self-affirming
adventure.
My FREE subscription to The Golden Thread, which will keep me informed and motivated,
bringing tips, techniques, strategies, and job opportunities right to my inbox.
Job information and leads through DirectResponseJobs.com to help me start earning money
as soon as possible and get a jump-start on my six figure future!
Access to the AWAI Members-ony Website, where I can connect with other students and
working copywriters. I’ll know I’m not alone!
And many, many more sources of help and support.
No-Risk, 100% Satisfaction Guarantee for One Full Year!
I understand that I have one full year to try out the Accelerated Program for Six-Figure
Copywriting with a no-risk, 100% money-back guarantee. If copywriting does not feel right for me
after I have reviewed the materials and considered the opportunities they present; or if I have not
been able to land any paid work during that time, I will contact Member Services for a full refund of
the money I’ve paid for the online program. If I’ve also ordered a printed copy of the program, I will
send back all my unmarked materials for a complete refund of the purchase price. I will have plenty of
time to give the copywriter’s path a serious try with absolutely no risk to me.
Order Information
SAVE $100: I prefer to pay in full and save $100 on the program Please bill my credit card $497
$397, and give me lifetime access to the entire online program. I'll still have a full year to review the
program and get a full refund if I'm unhappy for any reason.
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$497
$397
EZ Payment Plan: I want to take advantage EZ payment plan. Please charge my credit card $99.25
today, and give me full online access to the entire program now. I understand that I will be billed an
additional $99.25 for the four months that follow, unless I tell you I want to cancel. I'll still have a full
year to review the program and get a full refund if I'm unhappy for any reason.
$99.25
Print Add-On: I would also like to receive a printed version of the online program. Please bill my
credit card an additional $99, and send me a complete printed copy of the program, in addition to
giving me online access. (Note: Print Add-On option is only available with full payment plan)
Please Add Print Upgrade Shipping Fee: $10.00 US, $25 Canada, $50.00 International
Delivery in 1-6 weeks depending on location.
(Note: Customer is responsible for any duties/taxes on non-US shipments.)
To order by phone, or if you have any questions,
please call the AWAI Member Services team
toll-free at 866-879-2924.
We accept Visa, MasterCard, American Express & Discover
Florida residents please add 6% sales tax.
Canadian residents please add 5% GST.
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Special Discount: Because you’ve taken this very exciting
step in purchasing AWAI's Accelerated Program for SixFigure Copywriting, you will get a special discount on:
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Everything You Need to Build and
Grow Your Successful Writing Business
Get the answers to the hundreds of questions you may have about starting and running your own
$100k/yr writing business in specific, step-by-step details.
With Freelance Writing Business Success: The essential guide to starting your own business
nothing is left in doubt. Most important, all this advice comes straight from the best authorities in the
world: professional copywriters who’ve already built successful, highly lucrative freelance writing
businesses.
This online program was developed specifically for writers like you who are ready to start a business
and want to do it in the right way — by maximizing your efficiency and profits and minimizing your
stress and mistakes.
Click this box to add Freelance Writing Business Success: The essential guide to starting
your own business for just $69.
Earn Extra Cash While You Learn
In just 6 hours and 35 minutes, you can be in business earning $60 - $150 an hour writing
simple resumes. That’s how long it takes to “create” what is without question the world’s easiest
spare-time business for copywriters.
It’s a great way for you to earn additional income while getting your freelance copywriting
business off the ground … or anytime you just want a little extra cash!
Click this box to get started today with The Pro Resume Writer Program for just $99 $69
and we’ll send you everything you need to start and run a successful spare-time resume
business.
Land Your First Assignment …
BEFORE You Complete the Program!
At this point you already know the many advantages – money, self-employment, working from
home, no commuting, flexible hours – that the freelance copywriting life can give you.
Imagine getting your first paycheck when you’re
barely halfway through the program.
Interested? Then let your fellow AWAI members show you firsthand the easiest, most powerful
way to land your first client…BEFORE you finish the program.
Click this box to add Getting Your First Client: The Copywriter’s Shortcut to Making
$100,000 Per Year to your order for just $69. This online program gives you the roadmap
leading straight to your first client!
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“I just met with the CEO of our local hospital and pitched some ideas. He called the president of the
ad agency and told them he wanted us to work together (me as the local copywriter). Specifically, he
liked my headlines and tag lines better than the campaign the agency was working on.
What will happen AFTER I've finished the whole program? Watch out, world!"
— Steve A., Wilmington, DE
“…I decided I better wait before promoting myself any more. At this rate, I won't be able to keep up
with all the work I'm getting."
— Vic E., Winfield, BC
Please review your information for accuracy.
You will not be able to make changes once you submit your order.
Click 'Submit' only once. Your order may take a few seconds to process.
Submit Your Order
American Writers & Artists Inc.
245 NE 4th Ave., Ste 102 • Delray Beach, FL 33483
Phone: 866-879-2924 (toll-free) • 561-278-5557
Fax (561) 278-5929
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©2014 American Writers & Artists Inc.
American Writers & Artists Inc. (AWAI) does not act as personal career advisors or guarantee
employment as a result of taking one of our programs. AWAI provides its members with information
about improving their writing, design and photography skills. The executive staff and Board of
Advisors who contribute to AWAI's programs are proud of the reputation AWAI has built since its
inception in 1997. We believe the information presented to our members in our published resources
and at our meetings and seminars is the best and most useful available to people interested in writing
and graphic design today. The information presented in AWAI programs is for the exclusive use of
AWAI members. Copying or disseminating any information published by AWAI, electronic or otherwise,
is strictly prohibited. Members should be aware that AWAI is not a school nor does it offer any degrees
recognized by employers. Income results may vary.
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