Colombia

¿WHY
COLOMBIA?
Germany, May 2011
BECAUSE OUR
ECONOMIC
DEVELOPMENT…
Our transformation into a safe place and full of
opportunities for doing business
 In a more global integrated economy, in nine years, Colombian
exports have tripled and international visitors in Colombia doubled.
 It is improving economic climate, the specialized press has shared
our development with the world.
 One hundred years of the apparel and textil industry and this country
is developing a Fashion System.
 A center for apparel production and fashion in Latin America, it is
recognized for its fashion shows, especially for events like Colombiatex
and Colombiamoda.
 Experience in hosting large international events.
A dinamic economy: over the world’s growth in last years
Colombia and the world GDP growth (%)
2000 - 2010
4,3%
Source: DANE (National Accounts), EIU (Market Indicators & Forecasts) – EIU forecast to the World and Latin Focus
to Colombia. Last update January 18th 2011- Proexport 2011
GDP per capita 2000 – 2010 (US$)
140%
7.000
5.980
6.000
5.316
5.000
4.608
4.000
3.000
3.354
2.482
2.403
2.356 2.239
2.722
5.052
3.677
2.000
1.000
2000
2001
2002
2003
2004
Source: EIU (Economist Intelligence Unit) . Proexport
2005
2006
2007
2008
2009
2010
Annual FDI net inflows have multiplied by four
FDI 2000 – I Sem 2010. US$ Millones
12.000
10.252
10.000
7.201
6.884
5.812
8.000
6.000
4.000
10.564
2.436
2.000
0
Source: Republic Bank – Proexport. **% total of the countries with positive investing, without oil sector.
Not include Anguilla and Panamá.
In nine years Colombian exports have tripled
Exports 2000 – Agosto 2010
US$ Millones
40.000
37.626
35.000
32.852
30.000
25.675
25.000
21.057
20.000
15.000
13.158
10.000
5.000
0
Source: DANE (National Statistics Department) Proexport
A more global integrated economy
FTA’s will allow Colombia greater access to preferential markets of more
than 1.5 billion consumers.
FTA
Partial Scope Agreements
BIT or double taxation treaties
The specialized press has shared our development with
the world
“The new BRICs: CIVETS are countries with major populations,
dynamic, diverse economies and each of them has a brilliant
future. Any company with global ambitions will have to take
immediate action into those markets.“
Michael Geoghegan, CEO HSBC. April 26, 2010 in his speech to AmCham Hong Kong.
COLOMBIA
“CIVETS”
Source: EIU - Proexport 2011
Improving the economic climate
In 2011, Standard & Poor’s rating agency improved Colombia’s debt rating to
the investment grade.
Colombia:
The third most
“Business Friendly”
country in Latin America
and top reformer in the
region, according to the
World Bank (2011).
Source: Top Reformers Report, World Bank
Successful security policy
Economic Growth and security
Sources: DANE, National Accounts & ANDI, Montly Industrial Survey
Violence levels have decreased surprisingly
Homicide rate per 100.000 habitants reduced to a half
Homicides per 100.000 habitants, 2000 – nov 2010
Fuente: Ministry of Defense of Colombia - Proexport
BECAUSE THE
DYNAMISM OF
THE FASHION
INDUSTRY…
Colombian Fashion, Textile and Apparel Industry:
One hundred years of tradition
Developing a Fashion System
 More than 100 years of tradition, experience
and development in apparel and textile industry.
 Colombian companies, such as: Coltejerfounded on 1907, Fabricato-1920, Modelia S.A.
1940, Valher-1940, Lafayette-1942, Indulana,
Everfit -1944, Protela SA-1950, Leonisa-1956
were pioneering and led industrial development.
 The apparel and textile industries in 2010
represented 1,0% of GDP and 10% of the
manufacturing GDP.
 In 2010, textile - apparel industry production
grew more than 15% in real terms.
 Textiles and apparel exports represent 9% of non traditional Colombian
exports.
 Colombia has specialized in becoming a design and creative center in
Latin America.
 One of the most important fashion shows in Latin America takes place
in Colombia, developing the Fashion System in Colombia.
Colombia promoting a Fashion system thinking
 Creating high added value.
 Differentiation as a key factor.
 Product quality and design.
 Human talent.
 Importance of ethical issues.
 Development of sustainaible
products.
 Working for a World Class sector.
Colombia working for the innovation of the sector
 Since 2005, a cooperation agreement with the National
Chamber for Italian Fashion.
 Since 2009, a cooperation
project signed with the IADB
(Inter-American Development
Bank). Italian know-how
transfer to Colombia.
 Since 2011, a cooperation
Agreement with the Milan
Chamber of Commerce.
The Fashion, Apparel and
Textile world in Colombia
Colombian fashion in the world
Esteban Cortázar
Silvia Tcherassi
Hernán Zajar
COLOMBIA
TH
HOSTING THE 30
IAF CONVENTION
Colombia has hosted large international events:
 IDB Assembly – 2009: Attended by 4,706 international visitors.
 OEA Assembly – 2008: Attended by 600 foreign visitors, high-level
representatives of the national governments of the countries members.
Latin America World Economic Forum 2010: more than 550 guests.
 IX South American Games 2010: 3,000 international visitors
 VII Biennial Iberian-American on Architecture and Urbanism: 1,000
foreign visitors
 III Congress of Iberian-American Culture: 600 international visitors
 XI Iberian-American Meeting of Digital Cities: 900 foreign visitors
In 9 years international visitors in Colombia doubled
Tourism 2000 – 2010
Thousand of visitors**
2.000
1.700
1.600
1.325
1.201
1.200
800
732
400
0
Source: DAS – Proexport . *Not includes cruise ** Includes cruise
Privileged geographical location
Relatively equidistant from Africa and Asia, making it easy for visitors
from those continents to meet.
Thus, by virtue of its position at one of the world’s crossroads,
Colombia is the perfect host for international events.
International airports welcome over 450 flights a week from the main
cities on the American continent, the Caribbean, and Europe
Domestic flight terminals handle more than 1,600 flights per week
Easily accessible from the U.S. – and a central hub for Latin America
Just 3 hours from Miami and 5 hours from New York.
Since 2000, international flights to Colombia increased 120%
In 2010,
a direct
flight
between
Medellin
and
Madrid
Source: EIU. World Investment Service 2010. IDB Per Diem
Airports ranking in Latin America – World Bank
Source: Airports Council International. Latin Business Chronicle. World Bank
International Hotel Chains
All Colombian institutions expecting this event for the
the apparel industry
¡COLOMBIA
EXPECTING TO
HOST IAF
CONVENTION
2014!
Colombia
Is home to authentic colonial architecture, pristine
Caribbean islands, coffee country, boasting classic
haciendas and authentic coffee harvesting
experiences.
Has the 3rd highest biodiversity of any country
in the world, astonishing underwater environments free of mass scuba
tourism, cosmopolitan, historic cities rich with flowers, fashion, food, art
(Botero) and music (salsa) ranked among the world’s best.
In 2009, the number of cruise ships that called on Colombia was up by
9.3%, and last year, Cartagena hosted the same number of meetings
as New York City.
Colombia
According to UNESCO, We have been declared as humanity’s cultural
heritage:
1. The port, the fort and the set of monuments in Cartagena de Indias.
2. The national park of Katíos as a biogeography heritage.
3. The National Archaeological Park of Tierradentro.
4. The Archaeological Park of San Agustin,
5. The historic center of Santa Cruz of Mompós as a monument of the
Spanish colonial architecture of their homes and religious temples.
6. The Barranquilla carnival as a masterpiece of oral and non material
heritage of humanity
7. The district of San Basilio of Palenque as non material heritage of
humanity
8. The fauna and flora sanctuary of Malpelo for its biodiversity