a positive - Fondation Yves Rocher

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A N N U A L R E P O R T 2 013
© Erik Sampers
ANNUAL
report
2013
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PLANT FOR THE PLANET 08
“TERRE DE FEMMES” AWARD
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PHOTOGRAPHY: “PEOPLE & NATURE”
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PLANTS & BIODIVERSITY
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FOCUS ON FINANCE
22
GREAT IMPETUS FOR MOBILISATION
24
THANKS TO OUR PARTNERS
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© Erik Sampers
Contents
eDITOrial
editorial
Dear Jacques Rocher, having taken the Foundation created by your
father under your wing, rest assured the Institut is thrilled to have
the opportunity to progress with you towards a world which you
and all of your teams are helping to make a better place.
© Patrick Wallet
Gabriel de Broglie
The Yves Rocher Foundation – Institut de France was created with
one ambition in mind – taking action to leave a positive footprint.
With over 20 years of history behind us, we are now launching our
very first annual report. We want to use it to illustrate the terrific
impetus for mobilisation that has supported our efforts over all these
years.
Here at the Yves Rocher Foundation, we firmly believe that individuals can change the world:
- By supporting dedicated women who have created active communities
- By planting trees around the world – a symbol of putting down
roots
- By preserving plant species which are unique and vital for everyone
- By capturing moments in time through the enlightened eyes of
photographers
I would especially like to thank the Institut de France and the directors, who guide us with their expert advice, as well as our financial
partners, who help us to consolidate our efforts every day all over
the world. Lastly, the Yves Rocher Foundation would not exist without our primary sponsors, our donors and the customers of the Yves
Rocher brand whose support is crucial for the ambitious campaign
that is Plant for the Planet.
I wish you a beautiful journey of discovery through the efforts we
have led on every continent in 2013.
Jacques Rocher
Chancellor of the Institut de France
Chairman of the Yves Rocher Foundation – Institut de France
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© Patrick Wallet
“
This first annual report for the Yves Rocher Foundation – Institut de
France represents a huge leap forward for a Foundation which has
been working with uncommon energy for 20 years now to protect
and enhance the value of the plant world.
Of course, I cannot help but pay tribute to the memory of
Yves Rocher, a visionary and the builder of an empire without
equal. On behalf of the Institut de France, which has supported
his Foundation since 2001, I am delighted to see his efforts consolidated over time, honouring a remarkable man and his almost
providential inspiration.
From the Plant for the Planet campaign with its 50 million trees
planted all over the world to the encouragement of first-rate photography events, not to mention the Terre de Femmes Award with
its more than 325 winners, along with many other support, conservation, and environmental awareness initiatives, the Yves Rocher
Foundation is now recognised as a model for success that does
indeed deserve its own dedicated report.
“
“
To leave a positive footprint
“
A model for success
Honorary Chairman of
the Yves Rocher Foundation – Institut de France
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P L A N T
F OR
T HE
P L A N E T
Trees nourish the soil and those who plant them.
The Yves Rocher Foundation takes action to plant trees.
By 2015, it is committed to plant 50 million trees. With the community of planters,
around the world, is it the challenge of biodiversity.
“Our joint effort led with the Yves Rocher Foundation four years ago has been
a real boost for Green Ethiopia. In the Soloda area, we have reforested five
valleys with ten different species of native trees. This operation has essentially
saved Midmar Lake situated below, which was in danger of becoming silted up.
Water is crucial here and trees are the key to restoring balance ”
Irène Pfister
Foundation Green Ethiopia
30
planting
programmes
in
26
5
different
countries
More than 8,850,000 trees planted in 2013
making a total of 33,100,000 trees planted
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4
flagship
projects
new
planting
projects
India
Ethiopia
Mexico
Russia
France
Romania
Canada
Spain
Madagascar
T
he Yves Rocher Foundation has pledged to plant 50 million trees by 2015. All around the world, a community
of planters is working together for a similar goal: biodiversity. The year 2013 saw a great deal of planting with
a continued commitment to our flagship projects and the launch of new projects all over the world.
LAUNCH OF NEW PLANTING OPERATIONS:
WHERE EMOTION MEETS EXPERTISE
The launch of the planting programme in the Netherlands following the signature of the partnership in 2012 with the
Heg & Landschap Foundation was organised with local elected officials. A symbolic tree was planted in Sarphatipark.
The planting programme includes 100,000 trees, the first of which have already been planted with the employees of
the Yves Rocher brand.
The Yves Rocher Foundation also visited Germany to launch a new planting programme for 10,000 trees in Bavaria
as part of its partnership with the BergwaldProjekt.
Photo : © Patrick Wallet, photo reporter. Planters portraits (Morocco, 2009).
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SITE INSPECTIONS AND AUDITS:
QUALITY ASSURANCE FOR OUR PROGRAMMES
A year filled
with planting and meetings
Ethiopia
Canada
France
Audits were conducted by the Foundation’s experts in 2013, including a meeting with local organisations and inspections of the planting programmes. The results are encouraging and attest to the strong commitment from our
planters.
Poland
Target: 300,000 trees to reforest plots of land stripped and damaged by the mines.
The audit programme in partnership with Aeris Futuro underlined the quality of the work completed by the foresters, especially around the European larch plantation.
Burkina Faso
Russia
© Patrick Wallet
© Patrick Wallet
© Dugraff Photographe
Target: 350,000 trees to combat desertification.
The quality of the tree nurseries and the involvement of the planters were highlighted during the audit. The low
survival rate, currently considered insufficient, can be explained by harsh planting conditions.
Target: 3,000,000 trees to reforest the boreal forest and protect the region’s ecosystem.
As part of the end to the partnership with WWF Russia, the audit conducted provided evidence of the excellent
plant survival rate. It is a real success for the native spruce species.
Trees are gaining
ground
Planting in the
heart of Montreal
Hedgerows
for biodiversity
Between 3 and 11 November, an audit of the planting programme was
conducted with Simon Pfister, Managing Director of Foundation Green
Ethiopia, and afforded the opportunity to visit 15 plantations throughout the Tigray and Oromo regions.
Extensive soil preparation and planting work was carried out by the local
communities and commands admiration, with 13.8 million trees planted
to date.
The Foundation, in the centre of
Montreal, unveiled the planting programme led with Les Amis de la Montagne. On 8th of June, in partnership
with Elle Québec magazine, 200
readers came to plant 1,500 trees
alongside Les Amis de la Montagne
and the Yves Rocher employees.
Following the new commitment to
planting one million additional trees
in France with the Afac-Agroforesteries (French Association for Field Trees
and Hedgerows) at the end of 2013,
more than 1,200,000 trees have been
planted at 450 sites across the country. It provided an opportunity to invite the partners and in-store beauty
consultants to come and plant trees
in their towns.
India
Target: 15,000,000 trees to combat soil erosion.
Fifteen tree nurseries and multiple plantations were inspected. The ambitious goal of 15 million trees is set to be
achieved by 2015 thanks to the dedication of our partner Isha Foundation and the commitment from staff and
volunteers.
Ethiopia
Target: 17,000,000 trees to protect water resources.
Some 13.8 million trees have already been planted and the results can be seen on the land and for the local communities.
Canada
An audit was also conducted in Canada. The educational and professional outreach of the Les Amis de la Montagne
organisation was observed. This follow-up demonstrated the Yves Rocher Foundation’s interest in and commitment
to biodiversity in urban environments.
Kenya
13.8 million
Trees planted
1500
Trees planted
10
1 million
Trees planted
During an Yves Rocher Foundation site inspection in Kenya, members of the Foundation were able to meet the
various stakeholders of the Green Belt Movement project for the planting of 250,000 trees and ensure the viability
of the tree nurseries and plantation areas.
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PLANT FOR THE PLANET
target: 50,000,000 trees
France
Morocco
Portugal
Fondation Mohammed VI
pour la Recherche
et la Sauvegarde de
l’Arganier
Quercus
Afac-Agroforesteries
165,000 trees
2,000,000 trees
80,000 trees
ONF
30,000 trees
30,000 trees
Germany
Bergwaldprojekt
Romania
MaiMultVerde
100,000 trees
Netherlands
Heg & Landschap
Ukraine
100,000 trees
Canada
Ukraine I’m for you
200,000 trees
Les amis de la montagne
1,500 trees
Poland
Spain
Aeris futuro
Ardilla
300,000 trees
2,800 trees
Russia
WWF Russie
5,055,000 trees
Mexico
Italy
WWF Mexique
Jardin botanique
de Palerme
3,320,000 trees
10,000 trees
China
Guatemala
Roots & Shoots
Conservation International
100,000 trees
50,000 trees
Haiti
Thailand
Biomimicry Europa
Chulalongkorn University
40,000 trees
100,000 trees
Vétérinaires Sans Frontières
15,000 trees
Kenya
Ecuador
1,800 trees
Reboiser à Madagascar
Brazil
14,000 trees
Senegal
Oceanium
5,000,000 trees
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Ethiopia
Green Ethiopia
17,000,000 trees
1,200,000 trees
L’Homme et l’Environnement
200,000 trees
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Australia
Aborna
20,000 trees
© Patrick Wallet
Madagascar
350,000 trees
Onda Verde
15,000,000 trees
Burkina Faso
Baobab 29
70,000 trees
Isha Foudation
250,000 trees
Atayak
Instituto Terra
India
Green Belt Movement
“ t e r r e
d e
f e mm e s ”
awa r d
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7
Every day, women commit to changing the world.
The “Terre de Femmes” Award celebrates their work and their strenght. Working to
achieve the Millennium Development Goals defined by the United Nations for women,
the Yves Rocher Foundation has already awarded 325 winners in fifty countries.
With them, the Yves Rocher Foundation strives for united environmentalism, which is
critical for preserving biodiversity.
countries
took part
women received
awards in 2013
Germany
France
Switzerland
Ukraine
Morocco
Russia
Portugal
“This award really motivated me. While I was certainly convinced of the cause,
I didn’t think it would interest many people… So, to win the “Terre de Femmes”
Award First Prize really boosted my confidence and, above all, gave me even
more energy to pursue it.”
Sylvie Monier
Winner of the “Terre de Femmes” Award in 2008
CEREMONIES FILLED WITH EMOTION
“Terre de Femmes” award ceremonies were held in 2013 in the seven countries participating in the “Terre de
Femmes” programme – France, Germany, Switzerland, Portugal, Morocco, Ukraine and Russia.
These ceremonies were a chance to highlight the leadership and the expertise of these remarkable women committed to environmental causes. Each ceremony provided the opportunity to bring together organisations from a variety
of backgrounds, from environmental organisations to policymakers and partners of the Yves Rocher Brand.
An important event took place this year as the “Terre de Femmes” Award celebrated its 10th Anniversary in Germany.
The ceremony brought together over 200 people and welcomed Mr Fritz Kuhn, Mayor of Stuttgart, as the guest of
honour.
STRONG NETWORKS FOR MOBILISATION
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Silvia Hämmerle, laureate of the Terre de Femmes International Award 2014,
leads a reforestation and social inclusion project in the Philippines (Photo : © Benedikt Adler, 2014).
Fights led by REmarkable women
International Award
and Public Award
Winner for France
Peggy Pascal
Naima Fdil
Working with the Solidarités International organisation, Peggy Pascal has
developed a form of ecological urban
agriculture to benefit the most fragile
in the slums of Nairobi, Kenya. Women
have a leading role in the development
of this new type of farming – vegetables grown in recovery
sacks help to significantly improve the quality of the daily diet.
Some women have even developed an economic activity based
around these sacks, thus strengthening their independence and
their role within the household.
The Grand Prix International was
awarded to Naïma Fdil, the winner in
Morocco, for her women’s cooperative project based on the roses in the
Dadès Valley, promoting the links between environmental protection, economic development and
the empowerment of women. She also received the Public
Award as a result of online voting between the winners from
each country.
© A E Thion
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© Patrick Wallet
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The “Terre de Femmes Award” represents a network of over 325 women all over the world, all striving to protect the
environment. It is our desire here at the Yves Rocher Foundation to promote this network, first of all by helping the
winners to meet each other and exchange ideas. This was the case not only at the ceremonies, but also at the “Terre
de Femmes” workshops we organised this year in France. We also gave the general public a chance to find out about
these women’s efforts, with internet users able to show their support via online voting, which met with great success
in 2013 and served as a sign of the tremendous ability of these remarkable women to rally others around their cause.
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2013 winners
1st prize France
Peggy PASCAL
Solidarités International
Nairobi - Kenya
1st prize Portugal
2nd prize France
Isabelle VELARDE
Marta PINTO
100 000 trees project
Porto
Women in Europe for a Common Future (WECF)
Annemasse
2nd prize Portugal
3rd prize France
Kafui KPODEHOUN
Raquel ALVES
FNAP - National Federation
of Beekeepers in Portugal
Center of Portugal
(national impact)
Culture(s) en Herbe(s)
Paris
3rd prize Portugal
1st prize Germany
Yesil Cember (Cercle vert)
Margarida GOMES
ABAE - European Blue Flag Association
Lisboa
(national impact)
Berlin and 4 other cities
2nd prize Germany
Michaela SKUBAN
Slovakia
1 prize Switzerland
Dr. Marlene ZAEHNER
st
3rd prize Germany
Dr. Brigitte Dahlbender
Congo
Bund für Umwelt
und Naturschutz
Deutschland (BUND)
Bade-Wurtemberg
2nd prize Switzerland
Judith ELLENS
Associacion Eaternity
Switzerland
3rd prize Switzerland
Monica BIONDO
1st prize Ukraine
Galyna CHEBOTAREVA
Switzerland and global
Local NGO for disabled people of Tokmak
Ukraine, Tokmak
(region of Zaporozhié)
1st prize Morocco
Naima FDIL
Women’s Association
for Family Development
in Wadi Dades
Morocco, the Dades valley
Ecole de la réussite
Morocco, Marrakech
3 prize Morocco
Oulaila Benlmlih
rd
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Moroccan Association
for Ecotourism
and Nature Protection
Morocco, Rabat Chellah
Ukraine, Poltava
1 prize Russia
Nadezhda BAGLEY
st
3rd prize Ukraine
Nataliya PARAPANOVA
Russia, Perm
NGO «La ville propre»
Ukraine, Lougansk
2nd prize Russia
Elena LEVINA
Russia, Samara
3rd prize Russia
Erica KOTENKOVA
Russia, Severouralsk
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© A E Thion
2 prize Morocco
Fatima KANDER
nd
2nd prize Ukraine
Nadiya KOSTINA
P HO T O G R A P HY : “ P EO P L E & N A T U RE ”
3
400,000
photography
initiatives
supported
The Yves Rocher Foundation sponsors photography because it is a «decisive moment»
—a moment frozen in time—that creates a sense of wonder and leads to questions.
Our calling and our mission is to assist photographers committed to supporting biodiversity
and events that highlight the state of our planet.
Through their eyes, we can discover a whole world to love and protect.
visitors
reached
“At the La Gacilly Photography Festival, photos are part of life, not held in a
cold museum. They’re up on houses… They’re a part of life and that is a tremendous asset.”
Hans Sivester
Photographer
TRUSTED PARTNER OF THE LA GACILLY
« PEOPLE & NATURE » PHOTOGRAPHY FESTIVAL
2013 was an exceptional year for the “People & Nature” Photography Festival. This year’s edition recognised Germany for its strong commitment to protecting the environment, with major photographic contributions reflecting
the state of our planet.
SUPPORT FOR THE FRENCH NATURAL HISTORY MUSEUM’S
« PHOTO PAR NATURE » AWARD
The Yves Rocher Foundation supported the third edition of the French Natural History Museum’s photography award.
The award, open to professionals, conferred a €10,000 grant for completing a photography project, which would
then be exhibited at the Jardin des Plantes in Paris.
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Moving accounts
of the state of our planet
«Photo par Nature» Award
10th Anniversary of the
La Gacilly
Photography Festival
© Cyril Ruoso
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In 2013, thanks to funding from the Foundation, the Les Amis de Frans Krajcberg organisation unveiled a new exhibition hall at the Espace Krajcberg (21, avenue du Maine – Paris 15). This space offers the opportunity to spread the
word about Frans Krajcberg’s fight for the environment by disseminating films and photographs, as well as organising
meetings centred around the Brazilian artist’s work.
© Dominique Rolland
To leave
SPONSORSHIP FOR
« les AMIS DE FRANS KRAJCBERG »
The Photography Festival celebrated its 10th Anniversary
with retrospective exhibitions,
a special edition book and first-rate photography events.
Photo : © Pierre de Vallombreuse, committed photographer to the cause of indigenous people (South Sudan, 1999).
19
from the French Natural History
Museum
This year, sponsorship from the Yves
Rocher Foundation gave Cyril Ruoso
the opportunity to create his La Grenouille et le Prisonnier (The Frog and the Prisoner) report.
This original and brave photography project closely examines the link between people and nature.
P L A N T S
&
B I O D I VERS I T Y
The Yves Rocher Foundation is committed to preserving the plant world
and biodiversity.
By providing funding and volunteering our skills, we support biodiversity protectors
like scientists, researchers and botanists.
Plants are essential to human life and are our hope for the future.
10
botanical projects
supported
this year
“The Yves Rocher Foundation – Institut de France provides comprehensive
and extremely valuable support to the Royaumont Foundation, in terms not
only of funding, but also of skills-based and in-kind sponsorship, together
with its botanical expertise.”
Anne-Sophie Autran
Head of Sponsorship and Philanthropy
GARDEN CREATION AND EXPERIMENTS
For 25 years, the Yves Rocher Foundation has supported scientists, researchers and botanists. One of the characteristics of this programme lies in the three-pronged approach of this assistance – funding, skills and in-kind sponsorship.
In 2013, the Yves Rocher Foundation continued its efforts. Royaumont Abbey is a prime example of our partnerships
in this programme, with the creation and development of the new Vegetable Garden. Experts from our primary
sponsor, the Yves Rocher Brand, helped with its design and the initial groundwork for the green areas with landscaping company AVpaysagistes. Beyond the financial aspect, volunteering our skills not only entails these experts selecting and planting species, but also laying out the areas alongside the landscapers and garden teams.
Other gardens also benefited from our efforts modelled on Royaumont – Kerazan Manor, Cluny Medieval Garden,
Ferme de l’An Mil in Melrand and Saint-Philbert-de-Grand-Lieu Abbey.
KNOWLEDGE AND PRESERVATION OF PLANT SPECIES
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Photo : © Erik Sampers, 2014.
The activity of the perfume-making workshops at Chaalis Abbey enjoys continued success. As is the case every year,
the Yves Rocher Foundation presented the Award for Greatest Biodiversity at the Journées de la Rose in 2013.
The antique “Roses Loubert” rose nurseries were honoured, with the rose garden accommodating more than 3,000
antique and botanical roses.
Scientific activity saw a great deal of participation and support at the doctoral school of the French Natural History
Museum and the OPTIMA Meeting.
Field initiatives and sharing of scientific knowledge
© Fondation Yves Rocher
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Knowledge, sharing and preservation of plant species have received a great deal of support since the creation of
the Yves Rocher Foundation.
Unveiling
at Royaumont
14th OPTIMA Meeting
on Mediterranean flora
On 29th of June 2013, the new theme for the
Jardin des 9 Carrés was unveiled – “plant symbolism”.
he conference was held in Palermo, Italy, in September 2013 and
brought together more than 180 participants, thus facilitating numerous discussions with scientists in over 20 different countries.
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f o c u s
o n
finan c e
Budget for the Yves Rocher Foundation – Institut de France*
€2,459,000 million
Revenue In €K
Institut
de France
In-kind and skills-based
sponsorship
7%
Total
1,858
601
2,459
Total revenue
1,858
601
2,459
Institut
de France
Plant for the Planet In-kind and skills-based
sponsorship
229
1,661
108
47
155
5
16
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Photography: “People & Nature”
180
1
181
Operating
& management costs
133
308
441
1,858
601
2,459
Plants & Biodiversity
Total expenses
Transparency & reliability
* This amount includes in-kind and skills-based sponsorship certified by our statutory auditor Ernst & Young Audit.
The accounts of the Yves Rocher Foundation – Institut de France are approved by the Board of Directors and the
Institut de France.
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Plant for the Planet
6%
1%
“Terre de Femmes “Award
Plants & Biodiversity
18%
Operating & management
costs
Total
1,432
Terre de Femmes “Award”
68%
Photography:
“People & Nature”
Donations from sponsors
Expenses In €K
Breakdown of projects
Make a donation to
the Yves Rocher Foundation – Institut de France
Yves Rocher Foundation – Institut de France
23 Quai de Conti
75270 Paris – France
www.fondation-yves-rocher.org
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G RE A T I M P E T U S
f o r m o bili s ati o n
T
THANKS TO OUR PARTNERS
In 2013, so many of you offered us your support and we would very much like to express our thanks.
he efforts of the Yves Rocher Foundation – Institut de France are driven by the men and women who work
every day in the field.
Through the Plant for the Planet programme and its partner organisations, there are several hundred men and
women patiently planting and caring for trees. In 2013, more than 150 people, employees and customers of the
Yves Rocher Brand, rallied together alongside reforestation professionals.
Our botanical expertise programmes in contact with historical gardens have achieved success thanks to the involvement of botanists from the Yves Rocher brand who offer their know-how and experience for the protection of plant
species.
Lastly, through the Terre de Femmes Award, we cannot fail to note the mobilising strength of our women. More
than 15,000 internet users took part in the Terre de Femmes online voting, thereby demonstrating their solidarity
in the fight led by these remarkable women. The employees of the Yves Rocher Brand, our primary sponsor, were
also able to get involved by taking part in pre-selection panels organised in France. Over the course of half a day,
twenty employees studied the 72 submissions received to select 15 to be presented to the France panel of judges.
“I discovered a day of planting through the Plant
for the Planet programme and I found it incredible. It’s a special moment of sharing for a good
cause”
Laurence Lacaze
Tree Planter of the Yves Rocher Brand
“Being a member of the Terre de Femmes pre-selection panel gave me the chance to meet people from
the company I didn’t know. It was really great to all
rally together around these excellent projects”
Hélène Delacour
Member of the Terre de Femmes pre-selection panel
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“Terre de Femmes” Award Photography:
Solidarités International (France)
“People & Nature”
Women in Europe for a Common Future (WECF)
(France)
Culture(s) en Herbe(s) (France)
Yesil Cember (Cercle vert) (Germany)
Bund für Umwelt und Naturschutz Deutschland
(BUND) e.V (Germany)
Eaternity (switzerland)
Regional Centre of Excellence in Education for the
Sustainable Development of the Porto Metropolitan
Area (Portugal)
FNAP - National Federation of Beekeepers in Portugal
ABAE - European Blue Flag Association (Portugal)
« La ville propre » (Ukraine)
Women’s Association for Family Development in Wadi
Dadès (Morocco)
Ecole de la réussite (Morocco)
Moroccan Association for Ecotourism and Nature
Protection (Morocco)
French Natural History Museum
La Gacilly “People & Nature” Photography Festival
« Les Amis de Frans Krajcberg »
Plants & Biodiversity
Royaumont Foundation
Chaalis Abbey
Kerazan Manor
Cluny Medieval Garden
Ferme de l’An Mil in Melrand
Saint-Philbert-de-Grand-Lieu Abbey
Fontevraud Abbey
Pierrefonds Horticultural School
Basilica of Saint Denis
Jardin de JC Lambert
Plant for the Planet
Our financial partners
WWF (Mexico)
WWF (Russia)
Afac-Agroforesteries (France)
Quercus (Portugal)
Aeris Futuro (Poland)
Roots & Shoots (China)
Ukraine I’m for you (Ukraine)
Bergwaldprojekt (Germany)
Heg & Landschap (Netherlands)
Mohammed VI Foundation for Argan Tree Research and
Protection (Morocco)
MaiMultVerde (Romania)
Les Amis de la Montagne (Canada)
Ardilla (Spain)
Le Figaro Magazine
Mutuelle Des Pays De Vilaine
Association Sportive Rennes Cap Malo
Yves Rocher brand
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© Patrick Wallet
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Photo : © Erik Sampers, committed photographer to environment. Aerial view of the Amazon forest (Venezuela, 1993).
Yves Rocher Foundation – Institut de France
23 Quai de Conti
75270 Paris – France
www.fondation-yves-rocher.org