2014 Festival Poster And Flyer

2014 Festival Poster and Flyer
2014 TVBWF
Temecula Valley Balloon & Wine Festival kicked off the
summer of ‘14 with the largest attendance increase in
history. Great entertainment and concert lineups, fine
wine, outstanding weather and the beautiful setting in
the heart of Southern California Wine Country made it
happen. This year featured live musical entertainment
on two stages, wine tasting, chef demonstrations with
food & wine pairings, early morning balloon launches,
evening balloon glow, freestyle motocross featuring
Metal Mulisha Riders, and a kids faire for the 3-day
event May 30-June1, 2014.
A weekend at TVBWF is a summertime tradition
for families who camp on the grounds and enjoy
the beauty of Lake Skinner Recreation Area. Here
families awaken to glorious dawn hot air balloon
launches, relax in the shade of the abundant trees,
and rock to the sounds of chart-topping bands
during evening concerts.
As one of SoCal’s highest attended events,
TVBWF presents a range of music from legends
to rising stars, providing a popular and diverse
line-up of musical entertainment by national,
regional and local artists.
Past performers include: Third Eye Blind, Scotty McCreery, The All-American Rejects, Lifehouse, Phil Vassar,
Gloriana, Chris Cagle, Paul Rodgers, Gin Blossoms, Kenny Loggins, Sugar Ray, Lonestar, The Doobie
Brothers, Eddie Money, Peter Frampton, Collective Soul, English Beat, Spyro Gyra, Lou Rawls, John Waite,
The Fixx, Lou Gramm, Loverboy, Five For Fighting, and 10,000 Maniacs. At the very verge of mega-stardom
and tours, Blake Shelton and The Band Perry performed for guests at the Festival on the Main Stage.
Planning for the 2015 Festival is already in high gear. Join us May 29, 30 & 31,
2015 at Lake Skinner in the heart of Temecula’s Wine Country.
Soaring to new heights, year after year,
the Temecula Valley Balloon & Wine
Festival has provided 31 years of
beautiful hot air balloon launches at dawn, stunning
evening balloon glows, world-renowned musical
entertainment in concert, wine tasting, food and wine
pairings and family entertainment.
2014 Musical
Entertainment
•
•
Frankie Ballard
Justin Moore
Tim Charron
Gin Blossoms
3 Doors Down
The 2014 lineup welcomed ACM New Artist
of the Year, Justin Moore and chart-climber
Frankie Ballard for Country Friday concerts.
Tim Charron, opened for the record-setting
crowd. Wine country rocked on Saturday with
headliner 3 Doors Down. A fan favorite at the
Festival, the Gin Blossoms, co-headlined with
3 Doors Down to produce the largest Saturday
attendance in Festival history. Nelson opened
the show. Not to be outdone, Sunday also
rocked with Eric Turner and Warrant on the
Wine Garden Stage.
Festival guests received VIP treatment once
again, in the exclusive Cabana Club reserved
section of the main stage. The main stage was
sponsored by Pechanga Resort & Casino.
Evening Balloon
Glows & Sunrise
Balloon Launches
The Festival skies were magical
Friday and Saturday evening as
the wine venue became a colorful
musical fantasy during the evening
balloon glow with over a dozen hot
air balloons, tethered within feet of
the guests.
This year guests were treated to
special balloons - “World Peace”
a balloon with all the flags of the
world and “Defy Gravity” the
“Wicked - the Musical” hot air balloon.
Saturday morning started with over 40 colorful hot
air balloons gently lifting into the clear blue morning
sky. Sunday morning was a carbon copy with a
gorgeous dawn launch and a little mist in the distant
skies.
Food and Wine Pairing,
Beer & Food Pairing
Culinary taste sensations awaited the guests to the Food and Wine Pairing experience. Guests enjoyed a
four course meal specially prepared by four of Temecula Valley’s finest executive chefs. Each course was
paired with one of the valley’s wines to complement the meal as chefs and wine maker shared the secrets
of their creation. The Beer and Food pairing demonstrations were held Saturday thanks to Stella Artois.
Featured culinary chefs/teachers and students from the Riverside Culinary Federation provided the repast. The
Anheuser-Busch Brewmaster gave a description of the four beer brands used in the food pairings.
Freestyle Motocross
On Sunday, the main stage
amphitheater was completely
transformed as 30-foot-long launch
ramps were rolled onto the grounds for
the much anticipated, action-packed
performance by an international cast of
freestyle Metal Mulisha and X-Games medal winners.
Flying high overhead the breathtaking stunts drew
roars from the crowd, inspiring each rider to bigger
heights. Sunday’s performers included Jimmy
Fitzpatrick (co-emcee), Ronnie Faisst, Todd Potter,
Wes Agee, Matt Buytone, with past performances by
Ryan Hagy, Taka, Wes Agee, Colin Morrison, Robbie
Alberg and Jackson Strong. Brian Deegan signed
autographs for the fans.
Wine Garden
Nestled in the park’s majestic trees, wineries from
Temecula Valley and beyond shared their special
reserve and popular wines to thousands of wine
enthusiasts.
Food Court
With food menus from around the world, the food
court offered Festival guests an array of dining
choices which included everything from BBQ, New
Zealand-style grill, soft serve ice cream cones to
Festival favorites like corn dogs, funnel cake and
kettle corn.
Fine Arts
Exhibits of original fine art, limited edition prints and hand
crafted items from local artists surrounded the wineries
with their displays for all to see and purchase these oneof-a-kind souvenirs.
Arts & Crafts Fair
Arts and crafters from as far away as the east coast and
locally came to share their vast array of products with
Festival guests.
Kids Faire
Our younger guests had more than
enough to keep them occupied,
with human hamster balls, party
jumps and trampolines, and an
exotic animal show.
Ready to Roll!
Wine Barrel Races celebrated their third year at the
Promenade Temecula. Race cars are made of old wine
barrels and can be pushed or pulled, with a driver and a
“human” engine.
Creative design is encouraged and anyone can enter the
contest. All it takes is a wine barrel on wheels, and a
two man team. Races are held in April as a prelude to
the Festival and an opportunity for participants to win
tickets to the upcoming Festival.
Wine Barrel Races
Promenade Temecula
Staged in front of the movie theaters at Promenade Temecula, the racers had a
straight away and slight curve at the finish requiring a bit more speed and perhaps a bit less
finesse. Enthusiasm and team spirit was abundant on the track with new team entries coming from
the United States Forest Service, Absolute Dog Grooming and some additional cars from Barrely
Living.
2014 Winners:
1st Place
Grape Flyer/Europa Village
2nd Place
U.S. Forest Service
3rd Place
Absolute Dog Grooming
Best of Show
Wine Police:
Bryan Barfknecht owner of
Barrely Living
0%
3%
Audience Profile
2014 Attendance Age
0% 1%
9%
1%
Age 6-12
7%
Age 13-17
Age 18-21
15%
Age 22-24
18%
46%
Age 25-34
Age 35-44
The Temecula Valley Balloon & Wine
Festival consistently delivers the much
desired Southern California High Income
Audience.
Core Age:
Age 45-54
Age 55-64
Age 65+
25-34 years of age
35-44 years of age
45-54 years of age
Other
46%
18%
15%
21%
Festival Attendance by Region:
Los Angeles
21%
Orange
12%
Riverside
40%
San Bernardino
San Diego
7%
15%
Out of/Market
3%
Out of State
2%
Income:
TVBWF draws a high income audience
with over 66% earning over $100,000
annually:
16.7%
$100K-$124K
14.9%
$125K-$149K
17.4%
$150K-$174K
10.8%
$175-$199K
6.8%
$200K or more
Campaign Produces
Measurable Results
Negotiations with media sponsors in the larger markets began in October prior to the Festival and continued
through March of this year. Publicity also began in October with long-lead media calendar notices and
invitations for coverage, and solicitation of sponsorships.
Overall effectiveness of the campaign:
• Publicity Coverage resulted in 40.4 million impressions. The campaign received coverage from 12
television stations and received coverage in all three television markets.
• The Festival was featured on Mundo Fox “Que No Te Cuenten” (What They Don’t Tell You). MundoFox is
an American Spanish language broadcast television network. The segment was filmed on Friday, edited
and rebroadcast over the weekend as well as on the Mundo Fox website.
• CNC - Chinese News Bureau, also known as Xinhua News Agency, is the official state news agency for
China. The broadcast team attended the Festival on Saturday morning and broadcasted their coverage
following the event. The broadcast was also provided online.
• Radio promotions were conducted on 16 stations 21 Publications provided coverage for the Festival,
which included regional and national
publications outside of the targeted market
areas.
Media Outreach & Publicity
Radio, Newspaper, and television
advertising and promotions included strong
social media and online components. All
radio stations included online and on-air
ticket promotions. Television advertising
was purchased with NBC Los Angeles,
which provided us commercials during the
Jimmy Fallon Tonight Show.
Subscriber TV advertisements included Fios
and Time Warner in the Los Angeles and
Inland Empire Markets.
The number one referral radio station was
KISS FM - also the station providing the
most paid promotions .
24 Bloggers covered the Festival and
included all genre specific targets. PubClub,
a microbrew blogger covered the Food
and Beer pairing pre-event, as well as the
Festival
Added value to the Festival’s Marketing Campaign was $350,690 representing a 21% increase in value
added marketing
Vocus analysis of the Festival’s News Coverage by DMA
(including all online consumer publications and bloggers,
online news and business, online trade and industry
sites, television programs, television stations, and news
bureaus) on June 2, 2014
• 36.17% from the Los Angeles DMA
• 19.15% from National Media
• 12.77% from San Diego DMA
• 8.51% from the Palm Springs DMA
• 2.13% from New York DMA
• 2.1% from International sources
• Opt-Ins from radio promotions increased our email
subscriber base by 1,600 to assist in ongoing
communications
• 352 guests came to the Festival as a result of the
Orange County Register promotion and were tracked
by redemption vouchers
• The Festival hosted 25 media representatives on hot
air balloon rides during the Festival. This was a record
number for us and more than a 200% increase in media day participation. Also resulted in international
coverage with Mundo Fox and Xinhua Chinese News, plus 16 additional media outlets including
television coverage from CBS & ABC in Palm Springs during the event and immediately afterwards
•Facebook contests, Wicked posts & Giveaways, and a Scavenger Hunt increased our fan “likes” base
from 12,384 to 18,601.and a 50% increase.
•772,538 Facebook Impressions during the month of May.
•Increased website unique visitor activity by 67.9%
•Clear Channel San Diego and KOGO distributed flyers, rack cards and info at the San Diego Marathon
•Clear Channel San Diego provided added value to promotions by providing on-air giveaways on six of
their stations/60 -120 on air mentions.
•KPRI San Diego targetted wine lovers in North San
Diego County with a series of interviews of wine
makers and wine country chefs.
Attendance Results:
• Attendance income:
•
• Ticket outlet sales:
• Total Festival revenue:
h6.5%
h29.4%
h6.6%
Television Press Kit:
• 12 Page Color Booklet and guide to Flash
Drive Press Kit Contents
• Flash Drive with all contents
• B-Roll: provided on flash drive, in drop
box, and on Vimeo
• PSAs – in various formats.
• Stress “hot air balloon squishy”
• Color Our Balloon ornament.
• Spanish version of press kit was
distributed to regional Latino networks.
• Invitation to race wine barrels, emailed
and mailed to weathermen and lifestyle
reporters and anchors to Barrel Racing
and/or Media Day
• E-mail invitation showing video from prior year.
• Approached 12 television contacts in 3 DMAS including
• Weathermen
• Lifestyle reporters
• Anchors
• News Producers
Print & Online Media Kit:
The press kit was designed with the 2014 Festival theme in
mind. Contents included:
• 12 Page Color Booklet and guide to Flash Drive Press Kit
Contents .
• Color Our Balloon Ornament with pens to complete the
balloon.
• Flash drive containing complete press kit (press releases,
Festival photographs, Festival b-roll).
• Links to b-roll, low resolution of b-roll, and information to
drop box and Vimeo access of video.
• All contents were delivered in a decorative boxes or
envelopes, with elements of the Festival’s key venues of
Concerts, Wine and Balloons.
News 6 Thursday, May 29, 2014
Register
1
THIS WEEKEND
Lighter
than
air
Parachute Valve
a self-sealing flap,
closes and opens the
top vent, slowing ascent
or causing descent.
ON THE INSIDE
Warmed by the
heat from the
burner, air
particles move
faster and collide
more often,
creating lift.
By FRED MATAMOROS
STAFF ARTIST
Average temperature
inside the envelope is
approximately 212°
Since the first manned
hot-air balloon flight
took place in Paris,
France, in 1783, the
public’s fascination with
these colorful flying giants
has gained worldwide
popularity. While many
improvements have been
made in the construction
materials and heat source, the
technology used to fly hot-air
balloons remains the same.
You can get a chance to see that for
yourself at the annual Temecula Valley
Balloon and Wine Festival, which begins
Friday in Riverside County. Here’s a look
at what you might discover:
OUTSIDE OF
THE BALLOON
Envelope:
the fabric
balloon which
holds the air
the air particles
move more slowly.
HOW DO BALLOONS FLY?
Put very simply, hot air is less dense (thick) than cold air, so
gravity has less pull on hot air. Thus, if the air in the balloon is
warmer than the air surrounding it, the force of the hot air
pushes the balloon upward.
21
grams
28
grams
A lot of hot air. A cubic foot of air weighs roughly
28 grams (about an ounce). If you heat that air
by 100 degrees, it weighs about 7 grams less.
Therefore, each cubic foot of air contained in a
hot-air balloon can lift about 7 grams.
Skirt
or Scoop
channels air into
the Envelope
Lifting a 200-pound
person requires about
12,000 cubic feet.
This is why hot-air balloons are
so huge. A typical hot air
balloon holds 90,000 cubic feet
of air and can lift 1,600 pounds.
BALLOON ANATOMY
All modern balloons
consist of some variation
of these basic parts.
Uprights
support the burners
and connect the
basket to the envelope
Changing direction
Winds determine a balloon’s
direction. Balloonists can
steer a balloon, to a limited
extent, by adjusting the
balloon’s altitude to make
use of different wind speeds
and directions.
THE FLIGHT PLAN
Here’s what happens before,
during and at the end of a flight.
Inflating the envelope
A fan is used to blow cool air into
the balloon. Later the burners are
used to heat the air as the
balloon lies on the ground.
Gradually the balloon will rise to
an upright position.
Wicker basket
Pilot and passenger
compartment
Vent line
Pulls to open top vent,
runs inside the envelope
Gas burners
mix propane with air to
produce flame. This works
much like a gas grill: the
more you open the valve,
the bigger the flame, the
faster the balloon rises.
Fuel tanks
store propane
inside basket
Gaining altitude
Average cruising
altitude is from
tree-top level to
approximately 3,000
feet. The flight plan
depends upon wind
velocity and direction.
Descending
The pilot opens the top vent and
gently lands the balloon. Usually
a chase crew takes passengers
back to their vehicles.
THIS WEEKEND
2014 Temecula Valley Balloon & Wine Festival,
Lake Skinner, 37701 Warren Rd., Winchester, CA
For more information:
http://www.tvbwf.com or 951-676-6713
Sources: A Grape Escape Balloon Adventure, Temecula Valley Balloon & Wine Festival, Howstuffworks.com, PBS.org
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Radio Campaign
• With Justin Moore, Frankie Ballard and 3 Doors Down in
concert the radio campaign zeroed in on stations that
fed the 25-54 female, concert-goer, with a high income.
• Radio stations were chosen from 3 DMA’s, Los Angeles/
Orange County, San Bernardino/Riverside County and
San Diego County.
• Media Partnerships provided added value to advertising
campaign by providing the following requirements:
• On-air Giveaways
• Endorsements from top Air Personalities
• Interaction with Festival’s Facebook Contest
• Stronger on-air schedules than previous years
• 3rd Party participation to sponsor media’s participation
• Interaction with media’s listeners, members and fans
through contests, appearances at media/station
events, participation in events.
• KFrog Stations & KLOS participated in on-air ticket
giveaways
• Clear Channel San Diego and KOGO distributed flyers,
rack cards and info at the San Diego Marathon
• Partnered with Kiss Fm & My 104.3 FM in Los Angeles to provide on-air endorsements, mentions and
commercials during Ryan Seacrest’s show. Clear Channel’s blogger from The Dish, Brittany Shabasov,
experienced a wine country private tour and later blogged about her experiences on KFI, Kiss and 104.3
websites.
Social Media Campaign and Facebook Interaction
The Festival’s Facebook page won a 2014 award from the International Festivals & Event Association. The
page began with 12,733 fans/likes at the beginning of the campaign and grew to 18,061 by the conclusion, a
net increase of 5,328 fans. The Festival’s page included a fangate on the concert page, and contains tabs for
directions, sweepstakes and contests, e-mail sign up and a fan gate for concert information. A points contest
encouraged fans and Festival newsletter members to interact with sponsors and other friends.
Additionally the Festival’s posts on the “Wicked” hot air balloon and free wicked giveaways received more
interaction, likes and shares than any other Festival post resulting in 841,645 combined impressions on
Facebook and in media coverage. The Festival’s own page had 63,544 Facebook Impressions. The Festival
partnered with Pantages Hollywood and Broadway San Diego to promote the appearance of the “Wicked” hot
air balloon, distributing pins and glow sticks to hundreds of folks who only learned of the giveaways via social
media.
• Sweepstakes and contests provided giveaways and tickets and interacted with sponsors.
• Radio stations posted contests on Facebook encouraging links from their website to ours.
• VIP Packages were given to radio stations for in-kind campaigns that included web banners, links from their
website, on-air live endorsements with popular deejays, and links from station Facebook pages.
• Welk Resorts posted a Festival Facebook VIP Experience.
• Anheuser-Bush posted a contest on Facebook for special packages.
Sponsors
Albertsons • A.S.A.P. Equipment Rentals
102.1 KPRI • 102.7 KISS FM • 104.3 My FM
Airstream LA • American Medical Response
Anheuser Busch/Stella Artois-Food & Beer Paring
Baily’s Fine Dining • Blue Water Grill
Cahuilla Casino • Churny Cheese
City of Temecula • Conveyor Group
CVS Pharmacy • Del Taco • Drizzle Sweets
Endeavor Production Group
Europa Village Winery • EZ Up • Gambling Cowboy
Hampton Inn & Suites Temecula Valley Wine Country
HICA Ventures • Home Depot • Hunter Steakhouse
101.3 The Mix • KCXX 103.9 • KFROG Stations
My 94.5 KMYT • Q103.3 Rocks Temecula
Lazy Dog Café • Lorimar Winery & Vineyards
Menifee Buzz • Military Dispatch
Money Mailer • Monte de Oro Winery
Mountain Water Ice • Murrieta Development
Murrieta VIP Florist • Neighbors Newspaper
Nestle Waters of North America
Nothing Bundt Cakes • Orange Coast Winery
Painted Earth Ceramics Studio
Palumbo Family Vineyards & Winery
Pechanga Resort & Casino
Promenade Temecula • Red Roof Inns
Riverside County
Riverside County Economic Development Agency
Riverside County Regional Park & Open-Space District
Robert Renzoni Vineyards • Robins Nest
Rustico Restorante Pizzeria • Smoken Sams
Soboba Foundation • SoCal RV Rentals
Sorrel Restaurant •Southwest Traders
Star Way Productions • Starbucks • Subaru
Temecula Motorsports • Temecula Vacation Rentals
Temecula Valley Business Journal
Temecula Valley Convention & Visitors Bureau
The Press-Enterprise • Thornton Winery
Tilted Kilt • Town & Country Towing • Union Bank
US Bank • Valley Hot Springs Spa • Vindemia
Viva Vino • Waste Management • Welk Resort Group
Wiens Family Cellars • Wilson Creek Winery
Zagara Italian Eatery • Kaserei Champignon, Fine Cheese
Connecting and Getting Interactive with the Guests
The Temecula Valley Balloon & Wine Festival partnered with Visit Temecula
Valley (Temecula Valley Convention and Visitors Bureau) to produce a Mobile App, and
promotional campaign designed to promote and support the wineries of the Festival. The mobile app won a
Gold Pinnacle Award from the International Festivals and Events Association.
Festival fans used I-phones, android phones, and other mobile devices to access entertainment schedules,
sponsor and winery websites, profiles of the performers and maps of the festival grounds. Fans could also
add dates, times and activities to their cell phone and mobile device calendars. The new app provided push
notifications about traffic, stage activities, coupons and programs while at the Festival.
Guests were able to take “framed” photos with the Festival logo and barrel race cars, and immediately share
with Facebook, Twitter, e-mail and text. Ticket sales were clicked from the app to our online store 384 times
and produced 400 branded photos.
To add to the winery promotion campaign, postcards were made and
distributed to all wine tasting, wine and food pairing, and premium
wine tasting guests, as well as distributed through Visit Temecula
Valley and the participating wineries.
Welk Resorts
Welk Resorts got INTERACTIVE with Festival Fans
on Facebook, offering a luxury weekend for two in
a contest that they then promoted to get maximum
engagement and viral action. The Festival also
promoted the contest on their Facebook page
reaching 7,332 of our fans.
Albertsons
Joining us for the first time, Albertsons
became the Festival’s official grocery store.
As a sponsor Albertsons helped feed 1,200
Festival volunteers and served as a ticket
outlet which helped the Festival break
attendance records.
Promenade Temecula
Temecula’ Valley’s major mall
provided a prime location for the
Festival’s Wine Barrel Races - in front
of Edward’s Cinemas at 3 p.m. for
maximum crowd exposure.
Promenade Temecula also provided
a balloon arch for the finish line.
To help the Festival promotions,
Promenade Temecula provided building size billboard
space in the high traffic region of Edward’s Cinemas. The
Promenade’s own barrel race car is on display at the mall
prior to the Festival.
Subaru
Subaru sponsored the 2014 Festival in a
big friendly way, providing a “hangout”
place for guests to relax on cushy leather
sofas, while they charged their cell
phones and saw what owning a Subaru
was all about.
A variety of models were on display and
the exhibit provided plenty of shade for
Festival guests.
Soboba Foundation
The Soboba Foundation has been a strong supporter
of the Temecula Valley Balloon and Wine Festival
since 2008. The organization sponsors the free
tethered hot air balloon rides on Friday & Saturday
mornings and provide games and information
throughout the day at the Soboba Casino booth.
The Foundation also had information about their
organization at their booth.
Red Roof Inn
Red Roof Inn rolled their big semi-trailer that housed models
of their hotel room. Making a huge statement at the Festival,
the Red Roof Inn also tagged all of their online reservations
with “Track the truck to Temecula!”
AIRSTREAM ORANGE COUNTY
AIRSTREAM Orange County &
Los Angeles County brought their
beautiful travel trailers to the 2014
Festival. Guests explored a variety
of layouts including the Classic,
Eddie Bauer, Land Yacht Series and
the Sport.
Stella Artois/Anheuser Busch
Anheuser Busch has been a proud sponsor of the
Festival since the 1980s. They interacted with guests
this yea presenting their “Build a Bar” exhibits at the
Festival.
Reaching out to the “foodies” of the Festival, Anheuser Busch worked directly with Riverside American
Culinary Federation to bring a unique food and beer pairing experience to the Festival. They also
provided the Festival with cold trucks for Festival use and promotional media buys with regional radio
stations.
Wiens Winery & Wiens Brewing
Wiens Winery assisted the Festival again this year
with the Microbrew tasting at the Festival. Brewers
and winemakers, the Wiens family are active
participants at the Festival.
Wiens Winery provided a perfect setting for the
Festival’s 2014 Sponsorship Appreciation Dinner
where they also served sponsors and guests
some of their award winning wines.
Awards & Hollywood
As members of IFEA (International Festivals & Events Association) and CalFest (California/Nevada
Festivals & Events Association) TVBWF has received 32 awards for excellence from IFEA competing
against other members such as the Kentucky Derby, Pasadena Rose Parade/Bowl, Cherry Creek Arts
Festival and Sunfest. The Festival has also received 29 awards of excellence from CalFest competing
against such members as Gilroy Garlic Festival, Route 66 and Sausalito Art Festival.
This year Broadway and Hollywood came to the Festival with the first and only West Coast
appearance of the “Wicked the Musical” Hot Air Balloon “Defying Gravity.” A special choral
performance and “Wicked” giveaways added to the appearance with support from Pantages
Hollywood.
At the 2014 IFEA Awards Ceremony, Carol Porter, Haas
Wilkerson, TVBWF Executive Director Carol Popejoy, Event
Coordinator Andrea Jaccobson, and Jim Holt IFEA Chairman of
the Board.
In 2008 the movie “The Ugly Truth” starring Katherine Heigl & Gerard Butler was filmed on
location during the Festival as guests walked by production unknowingly.
In 1996 the movie “A Weekend In the Country” was filmed at the Festival and around the city
of Temecula. Stars in the movie included: Dudley Moore, Jack Lemmon, Richard Lewis, Betty
White, Faith Ford, Christine Lahti and Rita Rudner.
Additional television shows and news features throughout the years of the Festival have
included: Fritz Coleman/Weather and Remote, Gayle Anderson of KTLA, Ruben Galvan of San
Diego News 6, the Chinese National News Service, Mark Thompson KTTV-11 Weather, Jillian
(Barberi) Reynolds, and Dr. George Fischbeck
The Festival Gives Back to the Community
Donations have been made in the form of gift baskets that included such items as Festival apparel,
collectibles, balloon rides, entry tickets and premium tickets to help support service organizations through
out the community and beyond.
The Marine Corps Air Station Ball Fun from Camp Pendleton dedicated over 28,000 man hours serving as
security personnel during the Festival weekend. The Festival presented them with a check for $34,000 in
appreciation for their continued help at the Festival.
Murrieta Mesa High School received a donation of $3,500 to the school’s sports foundation for engaging
in the “beautification of the Festival” which means collection, recycling, transfer and disposal of nonhazardous solid waste during the Festival’s 3-day event.
Murrieta Valley High School Baseball team received a donation of $8,000 for their participation in skillfully
helping to manage the execution of our parking entrance and the placement of vehicles during the
Festival’s 3-day event.
Volunteerism
Festival Has an
Award-Winning
Program
TVBWF is an event created and
conducted by volunteers. They carry
out duties that would be impossible to fulfill given the small size of the full-time Festival staff.
Approximately 75 volunteers work year round under the direction of an nine-member volunteer
Board of Directors. Over 1,200 volunteers provide support on the festival weekend.
The Festival won an international award in 2012 for their Volunteer Program at the International
Festivals and Events Association. Volunteers are able to register online for designated 4-hour
shifts of their choice and receive admission, T-shirt and meal for their contribution. Riverside
County Parks sponsored the 2014 volunteer program.
For more information and updates please access our website at
www.tvbwf.com
or by contacting
Temecula Valley Balloon & Wine Festival
41755 Rider Way, Unit 1
Temecula, CA 92590
Phone: 951-676-6713
Fax: 951-676-5921