soccerex has established itself as the global leading football

“SOCCEREX HAS ESTABLISHED ITSELF AS THE GLOBAL
LEADING FOOTBALL CONFERENCE BRINGING
TOGETHER THE BUSINESS OF FOOTBALL.”
JOSEPH S. BLATTER, PRESIDENT, FIFA
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C NFERENCE
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INSTITUTIONAL
SUPPORTERS
PREMIUM
MEDIA PARTNER
GLOBAL PARTNERS
SOCCEREX AFRICAN FORUM CONFERENCE PROGRAMME 2014
DAY
1
STUDIO
1
TUESDAY 4 NOVEMBER
TH
OPENING CEREMONY FOLLOWED BY 1-2-1 WITH SENIOR
AFRICAN SPORTS FIGURE - 09.30-10.45
The African Forum begins with football and government dignitaries joining the
Soccerex Chairman and Ambassadors for a series of addresses, followed by an
exclusive face-to-face interview with a leading African sports figure giving their
thoughts on the current state of the business of football in the continent.
THE BENEFITS OF SPONSORING THE AFRICAN GAME - 11.45-12.45
A selection of CAF sponsors and regional and global brands will be debating
the opportunities that are offered to them to associate their products with the
game in Africa, the channels that are available though tournaments, social
media, CSR activities and others, to give an overview of the benefits that are
attached to being a sponsor in sport in the continent.
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Sydney Mbhele - Divisional Executive - Nedbank Group Marketing
Errol Madlala - Sponsorship Manager - SAB Miller
Dumisani Mbokane - Sponsorship Specialist - SASOL
Moderator: Thebe Ikalafeng - Founder - Brand Africa
PEPSI FOOTBALL ACADEMY - 14.00-14.30
The Pepsi Football Academy provides the most talented and skilled youngsters
with the opportunity to progress their career within football. Through training
and playing in a disciplined environment, each student acquires skills that are
far more important than footballing ability alone.
DEVELOPING THE NEXT GENERATION OF FOOTBALL TALENT - 14.30-15.15
This session will bring together a senior representative from Manchester City, who
have recently built a state-of-the-art training complex, Gerard Houllier, former
Manager of the French national side, Techical Director for the French Federation
and architect of the world-famour Clairefontaine academy, and a national team
manager for an African nation, to discuss the current landscape for academies in
Africa and share best practice and secrets.
• Gérard Houllier - Head of Soccer - Red Bull
• Johnny McKinstry - Former Coach - Sierra Leone National Team
• Tom Vernon - Founder - Right to Dream Academy
CONTROLLING THE NATIONAL GAME - 16.45-17.45
The presidency of a football association is a complex job anywhere in the world,
but in a continent where the sport is virtually a religion, it creates a whole new
challenge. Here four African football presidents will discuss the challenges of the
job including league and club governance, youth development, attracting
investment and qualifying for major tournaments.
• Sam Nyamweya - President - Kenya Football Federation
• Kwesi Nyantakyi - President - Ghana Football Association
• Dr. Cuthbert Dube - President - Zimbabwe Football Association
BOOK YOUR PLACE TODAY
SOCCEREX AFRICAN FORUM CONFERENCE PROGRAMME 2014
DAY
2
STUDIO
1
WEDNESDAY 5 NOVEMBER
TH
THE PRESENT & FUTURE OF MATCH-DAY EXPERIENCE - 10.00-11.00
With stadia today representing such a major element of clubs’ profit, the need
for intelligent, integrated and fan-orientated venues is growing. Gathering
experts from all areas including clubs, leagues, federations, brands, stadium
solution providers and leading international broadcaster SuperSport, this
session will offer an exhaustive outlook on the current match-day experience
on offer and what needs to be done to done to improve it.
• Invited: Jessica Motaung - Marketing Director - Kaizer Chiefs
• Invited: Stanley Matthews - Sports & Commercial Director, Africa - SuperSport
• Invited: Alex Trickett - Head of Sport - Twitter UK
SAFA: VISION 2022 - 11.45-12.45
In this exclusive session, the South African Football Association will update
delegates on their current projects including Hoy Park and the SAFA Development
Agency, the work carried out in education and grassroots-level leagues, as well as
improve the national team’s performance on the international stage.
• Danny Jordaan - President - South Africa Football Association
• Dr. Robin Petersen - CEO - SAFA Development Agency
HOW CAN CLUBS GROW THEIR BRAND IN AFRICA? - 14.00-14.45
How do African clubs grow their brand outside their own country? Does their
expansion conflict with European clubs looking to benefit by setting up training
camps, local bases and sponsoring deals in various regions? Here a selection of
African and European clubs will look at the different strategies available, including
sponsorships, academies, manufacturing kit deals and pre-season tours.
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Opoku Nti - Chairman - Asante Kotoko
Gary Hutchinson - Director of Commercial Activity - Sunderland
Yogesh Singh - General Manager - Mamelodi Sundowns
Invited: Amr Shaheen - Marketing Director - CAF
THE IMPORTANCE OF CLUB LICENSING - 15.00-15.45
CAF has taken a crucial step in the development of African football by
introducing a Club Licensing System (CLS) aimed at improving the managerial
and operational capabilities of African clubs. This session will feature a mix of
African clubs and confederation representatives to discuss its implementation
and how clubs from the continent can benefit from it.
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Justin Mumba - President - Zesco United
Shehu Dikko - Chairman - First Instance Body, Nigerian Football Federation
Paul Jones - Director - Sandlanders Football Ben Shave - Development Officer - Supporters Direct Europe
LEGENDS DEBATE: WHEN WILL AFRICA WIN THE WORLD CUP? - 16.15-17.45
In our final session, a selection of football legends will provide their personal
views on the current state of African football and its future, their thoughts on
how the various African sides and players performed at the World Cup and
what to expect at next year’s AFCON tournament.
• Lucas Radebe - Leeds United & South Africa
• Aaron Mokoena - Blackburn & South Africa