Mar 2010 eLadies http://www.eladies.hk/

Last Updated
Site Name
URL
Mar 2010
eLadies
http://www.eladies.hk/
eLadies.hk is a newly built online female website
which aims at bringing the latest trend on beauty,
fashion and lifestyle with a strong social community
network.
Copyright © 2010 Pixel Media HK Limited. All Rights Reserved.
Site Overview
(updated Mar 2010)
eLadies.hk is a newly built online female website which aims at bringing the latest trend on beauty,
fashion and lifestyle with a strong social community network.
Fashion
Video
Beauty
Event Photo Album
Fitness
Voting
Love & Sex
Editor’s Blog
Cookery
Special Supplements
Forum
Specialized content tailor made for Ladies
Updated news feed from local and international news content providers.
Editors work on Supplements on HOT topics in towns and videos production of fashion, beauty and cooking
Editors pick over 80 pieces of attractive articles every week for different sections.
Tailor-made Social Community for Ladies
Forum and Editor’s Blog form a social community to encourage active engagement from our ladies’ users.
Fashion, Beauty, Dinning, Gossip and Ladies Favor Sessions are divided for variety of personal sharing.
PK Arena in Voice Out Session provides a platform for ladies to express their views.
In-house Videos Production
Own video team constantly produces video shooting and editing for different fashion shows, make-up shows, as
well as cooking demonstrations, showing the latest trend to our users with a multimedia platform.
eLadies.hk Site Statistics
Monthly Page Views:
2,279,358
Monthly Unique Users:
191,251
Average Page Imp/ User Session:
6.62
Source: nielsenOnline Site Census Mar 2010 (SINA Ladies Channel)
Membership Profile
Gender
Occupational Status
Working
Female
90.3%
96.2%
Male
0.0%
Studying
3.8%
20.0%
40.0%
60.0%
80.0%
0.0%
100.0%
9.7%
20.0%
40.0%
Age
9.8%
45 above
40-45
6.1%
35-39
14.2%
23.7%
30-34
25-29
25.2%
15.2%
20-24
5.1%
15-19
14 or below
0.7%
0.0%
5.0%
10.0%
15.0%
Source: Internal Figures
Copyright © 2010 Pixel Media HK Limited. All Rights Reserved.
20.0%
25.0%
30.0%
60.0%
80.0%
100.0%
Online Advertising Rate Card 2010
Page Name
Ad Type
a
Full Page Crazy Ad +
Large Rectangle
a
Full Page Crazy Ad +
Baby Banner
b
Crazy Ad +
Large Rectangle
b
Crazy Ad +
Baby Banner
Power Header
Homepage
b
b
Expandable Road Block
Road Block
CatFish
Run of Site (Excl.
Homepage)
c
Dimensions
(width x height)
Net Rate
HK$
Unit
1000 x 600, < 60K,
300x250, <30K
8,000
PER DAY
1000 x 600, < 60K,
300x90, <15K
6,400
PER DAY
370x370, <30K
300x250, <30K
4,000
PER DAY
370x370, <30K
300x90, <15K
3,200
PER DAY
998x90 -> 998x250, <30K
5,500
PER DAY
5,000
PER DAY
670x90 -> 670x250, <30K & 30K
300x250, <30K
670x90; 300x250, <30K
774x60, <30K
3,500
PER DAY
300
PER DAY
PER DAY
Super Banner
728x90, <30K
800
Large Rectangle
300x250, <30K
1,000
PER DAY
Baby Banner
300x90, <15K
400
PER DAY
Top Textlink
Max. 18 Chi Characters
320
PER DAY
Market Place
55x55, <5K; max. 30 Chi Characters
400
PER DAY
Textlink
Max. 18 Chi Characters
200
PER DAY
Super Banner
728x90, <30K
40
CPM
Large Rectangle
300x250, <30K
50
CPM
774x60, <30K
70
CPM
Baby Banner
300x90, <15K
20
CPM
Top Textlink
Max. 20 Chi Characters
16
CPM
CatFish
c
a
Full Page Crazy Ad: max 8-sec; Close Button is required; Frequency Cap: 1 time per every 4 hours
b
Crazy/ Auto-Expand Ad: max 6-sec; Close Button is required; Frequency Cap: 1 time per every 2 hours
c
CatFish: Close Button is required; Frequency Cap: 1 time per every 2 hours
* CPM = Cost per 1,000 ad views (impressions)
Ad Type
Dimensions
(width x height)
Net Rate
HK$
Unit
Standalone eDM
HTML Email, 600x600, <100K
1
PER EMAIL
Page Name
E-mail Database
(Total 35K active members)
Dispatch Frequency: Twice a week (Tuesday & Thursday)
Min. buy per order: HK$15,000
Additional Information for Email Advertising
Total Available E-mail: 35,000
•
Targeting Features / Filters for Standalone emails include
o Gender
o Age
o Education Level
o Occupation
Copyright © 2010 Pixel Media HK Limited. All Rights Reserved.
Bits and Bytes
•
Sponsorship, Content Integration and Custom Solution Opportunities Available. Please consult your
Account Manager
•
All Rates Quoted are NET Rates and Exclusive of Agency Commissions.
•
Video Streaming Advertising Available on all ad formats above at base rate + 50% loading; 3rd party ad serving
is required, ad serving fee is not inclusive in above rates, subject to separated quote
•
Minimum Net Booking Value of HK$15,000 per order applies
•
Please allow 7 working days from time of ad delivery to campaign launch.
Pixel Media is the Exclusive and Sole Online Advertising Sales Representative of eLadies.hk
Advertising Sales Contact:
Titus Au Yeung – Sales Director
Anita Lam – Sales Director
Unit1002, 10/F, 100QRC, 100 Queens Road Central, Central, Hong Kong
Phone: (852) 2851 2499 / 2851 2480
Fax: (852) 2851 2495
[email protected]
Copyright © 2010 Pixel Media HK Limited. All Rights Reserved.
Appendix – Screen Capture
Main Page & Article Page
Top Banner
Top Textlink
Large Rectangle
Market
Place
Photo Album
Top Textlink
Large
Rectangle
Market Place
Copyright © 2010 Pixel Media HK Limited. All Rights Reserved.
Appendix – Special Format Screen Capture
Expandable Roadblock (demo: http://www.pixelmedia.com.hk/mockup/sina/roadblock/)
Auto-Expand
from 670x90 to
670x250
Power Header (demo: http://www.pixelmedia.com.hk/mockup/sina/powerheader3/)
AutoExpand from
998x90 to
998x250
CatFish (demo: http://www.pixelmedia.com.hk/mockup/eladies/)
Copyright © 2010 Pixel Media HK Limited. All Rights Reserved.