site snapshot

SITE SNAPSHOT
Site Overview
(updated Mar 2007)
Xanga.com is an well established community site, allows users to log on to:
Blog
Publish their thoughts and stories in their own style by using Xanga’s
comprehensive editor: integrated spell checker, add colour, sizes, borders, and
other tweaks to their posts.
Style the site and create custom profile
Create unique look of weblog with total control over colours, fonts, page
width, name and even Header.
Upload Pictures & Video
With up to 1GB of hosting capacity, users are allowed to upload
images/video straight from theirs computer to their Xanga site and manage
them with build-in Photo/Video Manager easily
Meet new people & form community
Find other users connected in a circle of weblogs with a common interest
through Xanga’s Blogrings.
Meet people in local area by surfing Xanga'
s local Metros, which is a
geographic area where members live.
Subscribe for updates, Get feedback of post
Subscribe to other members’ sites and get their content updates delivered
automatically.
See feedback of their posts and find out what friends think about their blogs
Xanga.com Site Statistics
Total Registered Users from Singapore: 40,000+ (Est. figure)
Average Monthly Page Views from Singapore users: 2.7 millions+ (as of Feb 2007 based on internal data)
Total Registered Users from Malaysia: 10,000+ (Est. figure)
Average Monthly Page Views from Malaysia users: 700K+ (as of Feb 2007 based on internal data)
Demographics:
Gender:
Age:
Male 43%, Female 58%
Primary Users Aged between 13-20. Xanga users skew strongly younger.
Copyright © 2007 Pixel Media HK Limited. All Rights Reserved.
XANGA.com Online Advertising Rate Card 2007
Location
Home Page
(effective March 2007)
Ad Type
Dimension
(width x height, file
size)
Net Rate
US$
Units
Large Rectangle
300x250 <30k
$ 10
cpm
Super Banner
728x90, <30k
$8
cpm
Combo
(LREC + Super Banner)
300x250 +
728x90
$ 17
cpm
Expandable and Video Ad
rd
served through 3 party rich
media vendor
(Eyeblaster, DoubleClick)
300x250 > 300x500
728x90 > 728x180
$ 20
cpm
XANGA CHANNELS:
Weblogs, Photos, Video, Pulse, Metros, Blogrings and Profiles
Channels /
Run of Channels
Large Rectangle
300x250 <30k
$ 10
cpm
Super Banner
728x90, <30k
$8
cpm
Skyscraper
160x600, <30k
$ 10
cpm
Expandable and Video Ad
rd
served through 3 party rich
media vendor
(Eyeblaster, DoubleClick)
300x250 > 300x500
728x90 > 728x180
$ 15
cpm
400x300 + reminder
$ 25
cpm
Over the Page / Floating Ad
rd
served through 3 party rich
media vendor
(Eyeblaster, DoubleClick)
Sponsorship Ad Formats
Available for advertisers to promote their Xanga hosted content only
Homepage
Sponsored Spotlight
TBC
$ 10,000
Fixed/ day
Homepage
Sponsored Modules
TBC
$12
cpm
Targeting Features Available on Xanga.com
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Country Targeting * at no additional cost
Age
Gender
Blog Rings
Metros
Channels (Weblogs, Photos, Video, Pulse, Metros, Blogrings and Profiles)
•
Loading of 25% from Rate Card rate for each targeting feature employed
* cpm = Cost per 1000 ad views / ads displayed
Copyright © 2007 Pixel Media HK Limited. All Rights Reserved.
Bits and Bytes
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All Prices Quoted include Local IP (Country) Targeting
Minimum Booking of US$2,000 / HK$15,600 per booking applies
All Rates Quoted Are NET Rates and exclusive of Agency Commissions.
Advertising Performance Reports are provided to advertisers at the end of campaign
Click Tag Installation Required for Flash ads and Back Up Gif file must be provided
Please allow 5 working days from time of ad delivery to start of campaign
Online Advertising Sales Contact:
Hong Kong
Unit 1002, 10/F, 100QRC,
100 Queen’s Road,
Central, Hong Kong
Phone: (852) 2851 2496
Fax: (852) 2851 2495
Email: [email protected]
Singapore
Level 57, Republic Plaza,
9 Raffles Place, Singapore 048619
Phone : (65) 6823 1525
Fax :
(65) 6823 1377
Email: [email protected]
China – Shanghai
Room 3016, Central Place,
No.16, He Nan Road South, Shanghai, China
16
3016
Phone: (8621) 6374 3788
Fax:
(8621) 6374 8180
Email: [email protected]
Kuala Lumpur, Malaysia
Unit 203, Level 2, Menara Yayasan Tun Razak,
200 Jalan Bukit Bintang, 55100,
Kuala Lumpur, Malaysia
Phone : (603) 2161 7108
Fax :
(603) 2161 7509
Email: [email protected]
Pixel Media is the Exclusive Online Advertising Sales Representative of Xanga.com in Asia
Copyright © 2007 Pixel Media HK Limited. All Rights Reserved.
Appendix: Sample Ad Formats on Xanga.com
Appendix: Sample Ad Formats on Xanga.com
Homepage
Photoblogs Section
Copyright © 2007 Pixel Media HK Limited. All Rights Reserved.
Blogrings Section
Photoblogs Section Front
Weblog
Copyright © 2007 Pixel Media HK Limited. All Rights Reserved.