ADVERTISING

ROAD TO
MOBILE PROGRAMMATIC
ADVERTISING
GLOBAL REACH
*
US
EUROPE
360
Billion
340
Billion
REST OF THE WORLD
%
60%
1K
35%
3%
Billion
DATA
OTHERS
2%
80%
Device ID for
Re-Targeting
34%
3rd Party
audiences
30%
18+
Age & Gender
VIDEO & LOCATION (GPS)
Increasing the radius from 50m to
100m will give you 4x the reach.
HAS GPS
30%
VAST VIDEO ENABLED
58%
15 sec. videos were completed by 77%
of the users what is TWICE the rate of
videos with the length of 30 sec.
VIDEO
COMPLETION RATES
25%
50%
75%
100%
83%
81%
78%
77%
TOP FORMATS
BY CTR
(average)
Tablet Interstitial
5.7%
Native
Interstitial
3.9% 3.3%
300x250
320x50
728x90
1.1% 0.6% 0.2%
BY REACH
320x50
Native Ad
320x480 728x90
300x250
TOP CARRIERS
EUROPE: EE, Telefonica Europe, Vodafone D2, Orange S.A.
REST OF THE WORLD: Verrizon Wireless, AT&T Mobility, T-Mobile USA
US: America Movil, Turcell Iletisim Hizmetleri A.S., Vico S.A., Mobile Tele Systems, Telecom Italy Mobile
PARTNERS
RTB sources
Data providers
Rich media provider
Tracking partners
NEW!! In-App tracking
now available.
Optimize your campaigns towards
in-App actions and purchases.
* Estimated global mobile programmatic reach by region
www.splicky.com