Media Kit - Internet Brands Automotive Group

Media Kit
2015
Internet Brands Automotive Group
Member of
Family of 300+
Websites
Million Monthly
Unique
Visitors**
Internet Wide
For
Auto*
Million Monthly
Page Views**
Million
Registered
Users**
Million Monthly
Mobile Page
Views**
*Source: comScore.com 2014 data
** Source: Google Analytics 2014 Average
Monthly data
Million Monthly
New Conversations**
Sites
2
Internet Brands Automotive Group
*Source: comScore.com 2014 data
3
What We Do
content
• community
• social media
• data provider
• reference
source
conversation
• e-marketplace
• auto lead
generator
purchase
Our Products
•
•
•
•
•
•
eNewsletters
Videos
Social Media Other than Blogs
Articles on Your Website
Mobile Content
Blogs
4
Our Audience
Recreational Browser
 views car as means for other life
goals
 wants reliable and practical car
 tries to make smart decisions
 fuel economy conscious
 hard working
Psychograph
Home
Improvement
Lifestyle
Influencers
 independent thinking
 high disposable income
 performance driven
 luxury car drivers
 adventurous
 college educated
 brand loyal
 image-driven
 commander
 hobbyists
 stylish
Unique Users
2,600,000
Psychograph
Do-It-Yourself
Unique Users
Psychograph
Unique Users
1,000,000
Contributes to
Charity
275,000
2,440,000
Comparison
Shoppers
1,000,000
Decision Makers
1,370,000
Luxury Auto
Buyers
Family Life
2,000,000
US Auto Buyer
1,700,000
Income >$100,000
1,888,000
1,668,000
1,864,000
Offer Seekers
Income $60 –
75k/year
900,000
Guys and Gears
726,000
High End Home
Owner
1,740,000
Weekend
Warriors
1,800,000
Luxury Pursuits
sources: eXelate and Lotame 2014 data
approx. numbers
5
Site List
http://www.internetbrandsauto.com/sites/list/all
Acura
AcuraForums.com
Honda
CBRForum.com
AcuraZine.com
CivicForums.com
TorontoIntegras.ca
Civicforumz.com
Audi
Saabforums.com
Saturnforum.com
ThirdGen.org
Infiniti
Mini
MiniCooperForums.com
NorthAmericanMotoring.com
Mitsubishi
Volkswagen
VolkswagenForum.com
Multi
ATVConnection.com
FitFreak.net
G35Driver.com
EvolutionM.net
BikerForums.org
AudiForum.ca
Honda-Acura.net
MyG37.com
MitsubishiForum.com
Caraudioforumz.com
AudiForums.com
Honda-Tech.com
AudiWorld.com
HondaAccordForum.com
BMW
5Series.net
Chrysler
HondaCivicForum.com
HondaForum.com
HondaMarketPlace.com
Isuzu
IsuzuForums.com
Jaguar
JaguarForums.com
Jeep
Nissan
DieselBombers.com
GTRforums.com
DieselTruckResource.com
Gtcarz.com
GreenHybrid.com
Maxima.org
HomeMadeTurbo.com
My350z.com
MuscleCarOwners.com
ChryslerForum.com
S2000.com
Cherokeeforum.com
NissanForum.com
Performancetrucks.net
CrossfireForum.org
S2Ki.com
JK-Forum.com
S-Chassis.com
Stuntlife.com
DodgeChallenger.com
SuperhawkForum.com
JeepsCanada.com
ZDriver.com
TampaRacing.com
DodgeForum.com
Hyundai
ModernHemi.com
HyundaiAftermarket.org
MoparForums.com
HyundaiForum.com
Ford
General Motors
Kawasaki
KawasakiForums.com
Land Rover
LandRoverForums.com
TeamSpeed.com
ClassicOldsmobile.com
TruckForums.com
OldsmobileForum.com
VADriven.com
Porsche
BlazerForum.com
F150-Forums.com
Buickforum.com
ClubLexus.com
GermanAutoForums.com
BikerHotline.com
F150Forum.com
Cadillacforum.com
LexusForum.com
RennList.com
CollectorCarNation.com
F150Online.com
CamaroForums.com
Ford-Trucks.com
CamaroZ28.com
Mazda3Club.com
FordForum.com
ChevroletForum.com
MazdaForum.com
MercuryForum.com
Chevyhhr.net
MiataTurbo.net
I-Club.com
ModMotorTech.com
CobaltSS.net
Miataforumz.com
Scoobynet.com
MustangBoards.com
CorvetteForum.com
NoPistons.com
MustangForums.com
CorvetteForums.com
RX7Club.com
PassionFord.com
Cruzechat.com
RX8Club.com
Ranger-forums.com
GMforum.com
V8Miata.net
TheMustangSource.com
HummerForums.com
HDForums.com
Mazda
Mercedes
LS1Tech.com
MBWorld.org
MonteCarloForum.com
MercedesForum.com
PontiacTalk.com
6speedOnline.com
Wikicars.org
Cmoc.ca
Harley Davidson
Lexus
Oldsmobile
Scion
Scionlife.com
Subaru
Suzuki
SuzukiForum.com
Toyota
Classifieds
HotRodHotline.com
OldRide.com
RacingJunk.com
SprocketList.com
eCommerce/Blogs
Autos.com
CarsDirect.com
GreenCarReports.com
4RunnerForum.com
MotorAuthority.com
CamryForums.com
NewCarTestDrive.com
YotaTech.com
SellMyCar.com
Volvo
VolvoForums.com
TheCarConnection.com
6
Our Strategy
1. Visuals
 Site Banners
 Mobile Banners
 Videos
2. Native Content




Article Sponsorship
Sponsored Editorial
Forum Sponsorship
Sponsored Content
3. Social Media Marketing
 Monthly Newsletters
 Email Blasts
 Facebook
4. Custom Marketing
 Keyword Targeting
 Audience Segment Targeting
 Geographic targeting
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Site Banners
Visuals
728x90
160x600*
300x250
*Where available
8
Site Banners
Homepage
Takeover




728x90
300x250
Gutter Rails
728x90 (Bottom)
9
Visuals
Mobile Banners



320x50
300x50
300x250
10
Visuals
Video

300x250 Video
 Long form
 Pre-roll
11
Article Sponsorship
Native Content
Be the
sponsor of
weekly
featured
editorial
articles
12
Sponsored Editorial
Native Content
Your
advertorial/editorial
running within our
written editorial
pages
13
Native Content
Forum
Sponsorship
 Access to a direct
channel to your
most potential
consumers
 The permanent
banner
placements within
the forum itself
allow a deep
imprint of your
brand message
14
Native Content
Sponsored
Content
 Content stays
on top of other
threads for
easy visibility
15
Social Media Marketing
Monthly
Newsletter
 Product
Highlight
Breaking news, events, and
human interest stories
surrounding specific auto brands.
 Sponsored Tiles
Announcement
16
Social Media Marketing
Email Blasts
 Client specific email blast
using custom content
17
Social Media Marketing
Facebook
18
Custom Marketing
Custom Marketing
 Packages can be
customized to meet client’s
needs through consultation
with our sales reps
 We can also better focus
your campaign by
targeting:
 Behavior
 Geography
 Keyword
 Demographics
19
Case Study #1 – New Product Launch
A tire manufacturer is currently running a banner campaign
across a variety of Internet Brands Automotive sites for a 3
month campaign. Sites were selected based on the Audience
Composition of the sites in relation to the manufacturer’s target
consumer for a new tire launch.
Internet Brands and the client are tracking overall Click Through
Rates against all Sites and Ad Sizes with a goal of .1% or higher.
Additional tracking of Consumer Behavior based on Post-Click
and Post-Impression activity on Dealer Locator and Tire
Selector sections of the manufacturer’s website provided daily
by the client to Internet Brands.
Daily Reports are utilized by Internet Brands to optimize the
client’s ad placements based on specific site performance and
Index against post-click and post-impression goals.
20
Case Study #2 – Social Media Influencers
Internet Brands worked with manufacturer to identify Key
Influencers on forums relevant to their products that could
become “Brand Ambassadors” for the client.
Client has embraced these Brand Ambassadors and has
brought them to key product events including the North
American International Auto Show, Test-Drive Days and
Product Demo Days. This has resulted in many posts, threads,
articles across our websites from contributors the forum
community considers valuable sources.
Manufacturer also has posting privileges on the site and has
active users involved daily in the forum communities answering
questions and providing information to site users. Keyword
alerts are also used to inform the client on any new and ongoing
discussions regarding their products.
21
Some of Our Recent Partners
















Cars
Honda
Ford
BMW
Mercedes
Porsche
Toyota
Chrysler
Jeep
Buick
Tire Companies
Michelin
BFGoodrich
Nitto Tires
Treaddepot
Tire Rack










Tool/ Accessories
AutoZone
OPTIMA
Duralast
The Home Depot
Snap-on
Pennzoil
3M
Eagle One
O’Reilly















Electronics
Canon
General Electric
Phillips
Verizon
 Insurance
 Allstate
 American National
Insurance Company
 Los Insurance and
Security
Lifestyle
Macy’s
IKEA
EA Sports
Universal
Disney
Duluth
Bloomingdales
Maytag
Nestle












Ad Agencies
Digitas
Razorfish
Olympic
Ignited
Deutsch
Mullen
Zenith Optimedia
Initiative
Mediacom
Starcom
Carat
22
Contact Details
ANY QUESTIONS ABOUT ADVERTISING WITH
INTERNET BRANDS ARE WELCOMED
CORPORATE HEADQUARTERS
INTERNET BRANDS, INC.
909 NORTH SEPULVEDA BLVD., 11TH
FLOOR
EL SEGUNDO, CA 90245
WWW.INTERNETBRANDS.COM
800.835.9882
DIRECTOR OF SALES
SNOOKIE STODDARD
[email protected]
310.280.4511
Fax: 310.280.4875