Michael Belanger

TABLE OF CONTENTS
About Woozworld
03 ABOUT WOOZWORLD
Woozworld is a Virtual World and a Social Network in which users create their
own avatars, design their online spaces, socialize with other users, build
virtual businesses and organize activities in a limitless universe.
04 USER GROWTH
05 USER DEMOGRAPHIC
06 SOCIAL NETWORK
By creating an interactive and dynamic environment, Woozworld allows for
advertisers to connect with Tweens by capturing user attention and facilitating
direct communication, interaction and engagement with customized
integrated campaigns.
(WOOZIN)
07 BRAND AMBASSADORS
12 BRAND INTEGRATION
14 CELEBRITY INTEGRATION
16 STANDARD AD PLACEMENT
18 HIGH IMPACT UNITS
20 IN - GAME PREMIUMS
22 TWEEN INSIGHTS AND ANALYTICS (PUREVIEW
TM
)
24 PARTNERS
25 CONTACTS
woozworld.com
3
User Growth
User Demographic
ACTIVE USERS*
The growth of the Woozworld community has been phenomenal. Less than
eight months after its official launch, the Woozworld environment consisted
of 1 million avatars in more than 80 countries and more than two million
virtual places created by the users.
21M
ACCOUNTS CREATED
25M
VIRTUAL SPACES
IN WOOZWORLD
96M
MONTHLY
PAGE VIEWS
7.9M
MONTHLY VISITS
1.65M
18M
375M
VIRTUAL GOODS
IN CIRCULATION*
woozworld.com
20%
Europe
8%
Asia
Africa
South
America
2%
Oceania
17,500,000
2011 2012
2009NUMBER
2010
OF USERS PER ANNUM
4
26%
3%
GAME SESSIONS*
2,900,000
*Source: June 2013 Comscore (US)
North
America
MONTHLY
UNIQUE USERS*
10,500,000
536,000
40%
75%
25%
GIRLS BOYS
54%
users between
9 - 14 YRS OLD
53
MINUTES
AVERAGE
DAILY SESSION
*Source: May 2013 Google Analytics
woozworld.com
5
Social Network
(WoozIn)
Brand Ambassadors
Coming to life in December 2011, the WoozIn is the Social Network heavily
integrated within the platform. As the “pulse” of Woozworld, users are able to
post and like status updates, write on friend’s profile pages, create albums and
share pictures from the platform.
Leveraging the WoozIn, advertisers can directly interact with consumers, start
conversations, respond to questions, collect feedback; shaping their brand
image and driving actions in real time.
1.5M
MONTHLY POSTS
ON THE WOOZIN
20M
POSTS ON
THE WOOZIN
Our Iconz are the superstars of Woozworld. Users admire them and aspire to
be like them. These characters determine the trends in Woozworld.
With their immense social influence they can embody advertiser’s brand
identity and campaign messaging enabling closer relationships and connection
with consumers. With distinct characteristics, interests and passions they are
perfect brand ambassadors.
6
woozworld.com
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7
MyaWooz
•
•
•
•
•
8
Trend-setting, passionate, social girly girl that likes living large
Confident and isn’t afraid of expressing her feelings
The overachiever who is dedicated to her fashion work
“Her girls“ are very important to her; they are Mya’s backbone
Sassy girl; who gets what she wants
woozworld.com
JayWooz
•
•
•
•
•
Outgoing, laidback, adventurous, popular natural leader
Music & art lover, keeps up with the latest music and cultural
trends, enjoys anything cutting edge
Underground competitive
Sporty guy; plays basketball with his “bros”
Loyal to his friends, his bros mean the world to him
woozworld.com
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JennyWooz
•
•
•
•
•
10
Peaceful, calm, down-to-earth, every girl’s idea of a “BFF “
Save the planet, protect the animals mentality; green thinking
Liked because of her sweetness and always in a positive mood
Enjoys being creative and expressing herself
(reading, writing, painting, drawing)
Girly but tough; likes being sporty (skiing, tennis)
woozworld.com
MaxWooz
•
•
•
•
•
Easy-going, quiet but passionate, comedic “geek“
Up to date on the latest technology and games/consoles
Does extreme sports but spends most of his time skateboarding
Inventor; creates new gadgets and brings them to life
Enjoys comedies and comics
woozworld.com
11
Brand Integration
Publishers
Games / Apps
1 year campaign
21M
VISITS
12%
CTR TO EXTERNAL
CONTENT
49M
VIRTUAL GOODS
IN CIRCULATION
Toys
10 days campaign
12
woozworld.com
2 months campaign
212K
VISITS
1.3M
VISITS
18%
CTR TO EXTERNAL
CONTENT
12%
CTR TO EXTERNAL
CONTENT
17k
VIRTUAL GOODS
IN CIRCULATION
920k
VIRTUAL GOODS
IN CIRCULATION
woozworld.com
13
Celebrity Integration
1 month campaign
168K
VISITS
13%
CTR TO EXTERNAL
CONTENT
34k
VIRTUAL GOODS
IN CIRCULATION
1 month campaign
1 month campaign
651K
VISITS
289K
VISITS
15%
CTR TO EXTERNAL
CONTENT
36%
CTR TO EXTERNAL
CONTENT
130k
VIRTUAL GOODS
IN CIRCULATION
191k
VIRTUAL GOODS
IN CIRCULATION
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woozworld.com
woozworld.com
15
Standard Ad Placement
Landing
Page
LEADERBOARD 728X90
Arcadz
LEADERBOARD 728X90
BIG BOX 300X250
Woozin
LEADERBOARD 728X90
Unitz
SKYSCRAPER 160X600
BIG BOX 300X250
MINI SKYSCRAPER 300X600
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High Impact Units
WoozIn Takeover
(Native Ads)
Homepage Takeover
Video Pre-Roll Takeover
18
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19
In-Game Premiums
Act Now Unit
20
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Billboards & Buttons
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21
Tween Insights
and Analytics
Pure View In-Game Surveys
TM
Pure View TM
• Market Research & Surveys
• Product Testing (video games)
Game titles, images, colors, shapes,
styles, songs, characters, storylines,
music artists, reward systems, etc.
• Naturally embedded in
game via our recognized
survey pods
• Open ended or multiple
choice lines of questioning
• Non bias points of view
and perspectives
• Promotional testing
Commercials, videos, ads, etc.
• Behavioral Modeling
Your product vs. a competitors product
Popularity of one product over another
• Predictive Analysis
Price sensitivity by geography
Willingness to buy
22
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23
Select Partners
24
woozworld.com
Contact
Michael Belanger
Eric Brassard
Tahira Haque
Account Manager
Chief Executive Officer
Marketing Projects Manager
514.281.8999 ext 233
[email protected]
[email protected]
514-281-8999 ext. 214
[email protected]
woozworld.com
25