AS LONG AS yOur PATIENTS INSIST ON CHEWING, INSIST THEy

The Complete C.E.T. Dental Care Line FOR DOGS.
®
C. E.T
.
C. E.T
.
RE
CA
RE
CA
ME DENTA
HO
L
ME DENTA
HO
L
Recommending to your canine patients can help to extend
in-clinic care and encourage the healthy habit of home dental care.
®
®
home dental care PRODUCTS
✔ DENTAL CHEWS
•
C.E.T. HEXTRA Premium Chews for Dogs
•
C.E.T. VEGGIEDENT Tartar Control Chews for Dogs
•
C.E.T. Enzymatic Oral Hygiene Chews for Dogs
®
®
®
IN-CLINIC PRODUCTS
®
✔C
.E.T. 0.12%
✔ Rinse and Water Additive
Chlorhexidine Rinse
•
C.E.T. AQUADENT Drinking Water Additive
•
C.E.T. Oral Hygiene Rinse
®
✔C
.E.T. FLURAFOM
®
®
Topical Fluoride Foam
✔ Toothbrushes and Toothpastes
•
C.E.T. Dual-Ended Toothbrush
•
C.E.T. Fingerbrush with Toothpaste Packet
•
C.E.T. Mini-Toothbrush with Toothpaste Packet
•
C.E.T. Enzymatic Toothpaste – poultry, malt or vanilla-mint flavor
•
C.E.T. Tartar Control Toothpaste – beef or seafood flavor
•
C.E.T. Oral Hygiene Kit for Dogs
Continuing Education for You at virbacuniversity.com.
in-clinic presentations for your staff.
Canine Teeth
DENTAL pROgRESS REpORT fOR:
____________________________________
Stage 1: Gingivitis
Plaque and calculus can
be present. Gums can
be inflamed and swollen.
Treatment can reverse
inflammation.
Stage 2: Early
Periodontitis
select the picture that best
matches your pet’s teeth
Feline Teeth
Mild to moderate plaque
and calculus. Partial loss of
gums and bone. Professional
treatment can halt the
destruction.
Stage 3: Moderate
Periodontitis
Moderate to significant
plaque and calculus.
Progressive destruction of
the gum and bone. Teeth may
need extraction. Pet’s mouth
is sore, which can affect
eating or behavior.
Stage 4: Advanced
Periodontitis
Significantntitis)
plaque and
disease (periodo
calculus. Pet’s mouth is
damage
Bacteria from dentalut the bodypainful.
and Chronic
bacterial
www.virbacpets.com
can spread througho, liver and infection
heart. is destroying the
the kidneys
gum, teeth and bone; may be
(pet's name)
❏ No apparent dental problems
❏ Plaque and tartar
❏ Red, swollen gums (Gingivitis)
❏ Tooth resorption
❏ Other ____________________________________
______________________________________________
RECOmmENDATION:
❏ Your cat has significant periodontal
disease (Stage 3 or 4) and/or painful
tooth resorption. Treatment should
be scheduled immediately.
❏ Your cat has moderate periodontal
disease. Please schedule a dental
cleaning within ___ month(s).
❏ Home Dental Care Program
❏ Brush daily
❏ Administer chews
❏ Drinking water additive
❏ Oral Rinse
____________________________________________
©2012 Virbac AH, Inc. All Rights Reserved.
All trademarks are property of Virbac Corporation
or one of its affiliate companies in the U.S.A. and
Canada. VBD005
CLE
RY
EVE
OT
H
1 23
.
.
Breath is inoffensive
Healthy gum
Breath is inoffensive
Inflamed gum
Plaque
Plaque and
calculus buildup
Effects can be reversed
Passionate About
Initial bone loss
Progressive destruction
of ligament
Inflamed and
swollen gum
TooTh
CleAn every
health
is a virbac Animal
campaign to increase
the importance
awareness of
care.
of pet home dental
go to
To learn more,
.
www.cetdental.com
reserved.
Inc. All rights
TooTh
CleAn every
©2010 virbac Ah,
trademark and
C.e.T.® is a registered
of virbac Corporation.
is a trademark
Severe bad breath
Pet’s mouth is sore
Mild bad breath
™
AN
TO
Stage 3
tis
Moderate Periodonti
Stage 2
tis
Early Periodonti
with proper treatment
and daily home dental
care
Effects
Stage 4
tis
Advanced Periodonti
Intolerable bad breath
Pet’s mouth is painful
Chronic infection destroying
gum, teeth and bone
Animal Health
It’s importan
t and easier
•Client
education tools to promote and support your
recommendation to every patient, every day of the year.
It’s easy to
prot
your pet’s teet ect
3 healthy habIth wIth
s.
than you think.
Your personal
daily
care of your teeth. routine includes taking good
Your pet’s teeth
same needs.
have the
But you can relax
home dental care
because C.E.T.
products offer
to help you improve
3 easy
your pet’s dental options
health.
• Online pet owner dental care resources and interactive tools
®
at www.cetdental.com.
12/22/11 3:29 PM
• Oral disease
is the
infectious disease most frequently diagnose
d
in pets.
• By the time
they’re 4 years
old, 85%
and cats show
signs of oral disease. of dogs
• If left untreate
d, oral disease
can lead to
serious consequ
ences for your
severe pain, bad
pet,
breath and tooth including
loss.
• Chronic infection
s can spread
to the major
organs, where
they
your pet’s health. can seriously compromise
• Just a few simple
. .
daily options can
protect your pet’s
teeth and overall
N EV
A
health.
C ET
T
Y
ER
C.E.T
©2009 Virbac
AH, Inc. All Rights
C.E.T., C.E.T.
Reserved.
AQUADENT,
HEXtra, and
VEGGIEDENT
are
and CLEAN EVERyregistered trademarks
TOOTH is a trademark
of Virbac Corporation.
VB002
Passionate About
Stage 1
Gingivitis
WARNING
This area contains
veterInarIa bacteria, tartar and plaque.
n recom
menda
Plus 30 very
sharp teeth.
❏ In-Hospita
tIons
l
1-800-338-3659
Passionate About Animal Health
maKe your
pet’s
dental hea
lth part
of your rou
tIne
the facts are
the solutIon hard but
Is easy.
Enter at your own risk.
❏ Complete
dental cleaning
❏ Dental X-rays
0591 CET Cat PO Brochure REV.indd 1
Normal tooth
and healthy gum
shows:
❏ Other procedure
s ______________________
❏ Dental Home
_____________
Care
❏ C.E.T. Chews
❏ C.E.T. Oral
Hygiene Rinse
or C.E.T. AQUADEN
Drinking Water
T
❏ Daily brushing Additive
with C.E.T. Toothpas
❏ Comments
te
______________________
______________________
______________________
__
______________________
__________________
virbacpets.com 800-338-3659
to make your
easy it can be
Find out how
part of your routine.
pet’s dental health
ian today.
Ask your veterinar
!
_____________________________________________
Passionate About Animal Health
spreading in the bloodstream
to major organs.
85% of ADULT
PETS hAvE .
DEnTAL DiSEASE
®
_________
Hostile
Working
Environment.
dental exam
(pet's name)
❏ No apparent
dental problems
❏ Plaque
❏ Bad breath
❏ Tartar
❏ Red, swollen
gums (Gingiviti
❏ Bleeding gums
s)
❏ Loose teeth
❏ Broken teeth
❏ Missing teeth
❏ Feline oral
lesions
❏ Other ___________
______________________
__________________
❏ Comments _____________________________
HIDDEN pRObLEmS CAN bE LURkINg.
Even when the initial exam shows nothing abnormal, dental x-rays
reveal oral problems, like the tooth resorption shown here, in over
40% of cats. This is why annual dental exams are so important.
YOUR CAT’S DENTAL
HEALTH IS IN
YOUR HANDS.
asK your veter
InarIan to
C.E.T.
Home Dental Care For
Cats
out
thIs
progress repor fIll
Is Specially Made
For Thist.
_________
_________
CLE
wHICH pICTURE bEST mATCHES
YOUR CAT’S TEETH AND gUmS?
OOTH
™
1 .2 .3
Clean every
TooTh™ is a
virbac animal
health campaig
n to increase
awareness of
the importance
of pet home
dental care.
To learn more,
go to www.ce
tdental.com.
Increased
bone loss
cannot be reversed
Tooth loss indicated
AS LONG AS your PATIENTS
INSIST ON CHEWING,
INSIST THEY USE THE CHEwS that
EXTEND their DENTAL CARE.
in most cases
Animal Health
To extend the benefits of your in-clinic dental care, ask your Virbac Animal Health
sales representative about C.E.T. Brand products for your patients.
1. “Effectiveness of a Vegetable Dental Chew on Periodontal Disease Parameters in Toy Breed Dogs.”
J Vet Dent 28 (4); 230-235, 2011.
2. State of Pet Health 2011, Banfield Pet Hospital Study.
3. Data on file.
4. “Effectiveness of an Enzymatic Rawhide Dental Chew to Reduce Plaque in Beagle Dogs,” Phillippe
Hennet, DV. J Vet Dent 18 (2); 81-84, June 2011.
©2012 Virbac AH, Inc. All Rights Reserved. All trademarks are the property of Virbac Corporation
or one of its affiliates in the United States and Canada. www.virbacvet.com
VDD067-12
Passionate About Animal Health
The #1 choice of veterinarians
for canine dental chews.
WITH C.E.T. BRAND CHEWS, IT’s EASY TO help protect
YOUR PATIENTS’ TEETH after they leave your clinic.
®
Professional in-clinic dental care is vital for your patients to help reduce the risk of periodontal disease and related bacterial infections, in severe cases, that can spread through the bloodstream
to other organs. At-home daily dental care is also vital to help reduce tartar and the build up of plaque in between cleanings. For clients who find it difficult to brush their dog’s teeth,
C.E.T. Brand dental chews are not only an easy, effective solution — they are the first choice of veterinarians.
C.E.T. veggiedent Tartar control chews
FOR DOGS ARE EFFECTIVE AND E-Z.
®
®
When used once a day, these great-tasting chews feature
an exclusive Z shape and unique mechanical action that are
proven to help reduce plaque and calculus, clean teeth,
and freshen breath.
Dental disease is still the most common disease in dogs,
affecting 78% of dogs over the age of 3.2
C.E.T. HeXtra premium chews FOR DOGS
®
®
• Tasty, vegetable-based formula
Effective home dental care can be as easy as giving a daily treat.
• Exclusive shape helps prolong chewing time
• Exclusive rapid release of chlorhexidine from chew within 2 minutes3
• Proven to significantly reduce plaque and calculus
• Contains select beefhide for natural abrasive cleansing action
• Animal protein free and wheat-gluten free
• Flavor appeals to dogs
• Fewer calories than other leading chews**
Chlorhexidine incorporated into the pellicle
can inhibit bacterial growth up to 24 hours for
sustained antimicrobial activity.
1.8
veggiedent Chews help extend
the benefits of in-clinic
teeth cleaning.
1.6
✔
✔
✔
✔
Reduce calculus by 70%
Reduce plaque by 37%
Reduce halitosis
Excellent palatability
Mean Calculus Score
®
1.4
1.2
C.E.T. ENZYMATIC ORAL HYGIENE CHEWS FOR DOGS
®
1.0
70%
Reduction
0.8
Delicious chews with natural antiseptic protection and ideal texture.
0.6
• Same great enzymatic system as found in C.E.T. Toothpaste
0.4
• Dual enzyme system reaches antibacterial levels in less than 4 seconds
0.2
• Chewing time increased to 15 minutes in study 4
0.0
Non-dental Diet
Veggie Chew*
*Statistically significant
CLINICAL STUDY: “Daily administration of the vegetable dental chew was shown to
reduce halitosis, as well as, significantly reduce gingivitis, plaque and calculus accumulation and
therefore may play a significant role in the improvement of canine oral health over the long-term.” 1
• Contains select beefhide for natural abrasive cleansing action
• Enticing poultry flavoring dogs love every day
• Fewer calories than other leading chews**
100% satisfaction guaranteed.
Clinically proven to remove plaque and slow
down tartar accumulation.3
**Versus other regular chews available in veterinary channel.
The Complete C.E.T. Dental Care Line FOR DOGS.
®
C. E.T
.
C. E.T
.
RE
CA
RE
CA
ME DENTA
HO
L
ME DENTA
HO
L
Recommending to your canine patients can help to extend
in-clinic care and encourage the healthy habit of home dental care.
®
®
home dental care PRODUCTS
✔ DENTAL CHEWS
•
C.E.T. HEXTRA Premium Chews for Dogs
•
C.E.T. VEGGIEDENT Tartar Control Chews for Dogs
•
C.E.T. Enzymatic Oral Hygiene Chews for Dogs
®
®
®
IN-CLINIC PRODUCTS
®
✔C
.E.T. 0.12%
✔ Rinse and Water Additive
Chlorhexidine Rinse
•
C.E.T. AQUADENT Drinking Water Additive
•
C.E.T. Oral Hygiene Rinse
®
✔C
.E.T. FLURAFOM
®
®
Topical Fluoride Foam
✔ Toothbrushes and Toothpastes
•
C.E.T. Dual-Ended Toothbrush
•
C.E.T. Fingerbrush with Toothpaste Packet
•
C.E.T. Mini-Toothbrush with Toothpaste Packet
•
C.E.T. Enzymatic Toothpaste – poultry, malt or vanilla-mint flavor
•
C.E.T. Tartar Control Toothpaste – beef or seafood flavor
•
C.E.T. Oral Hygiene Kit for Dogs
Continuing Education for You at virbacuniversity.com.
in-clinic presentations for your staff.
Canine Teeth
DENTAL pROgRESS REpORT fOR:
____________________________________
Stage 1: Gingivitis
Plaque and calculus can
be present. Gums can
be inflamed and swollen.
Treatment can reverse
inflammation.
Stage 2: Early
Periodontitis
select the picture that best
matches your pet’s teeth
Feline Teeth
Mild to moderate plaque
and calculus. Partial loss of
gums and bone. Professional
treatment can halt the
destruction.
Stage 3: Moderate
Periodontitis
Moderate to significant
plaque and calculus.
Progressive destruction of
the gum and bone. Teeth may
need extraction. Pet’s mouth
is sore, which can affect
eating or behavior.
Stage 4: Advanced
Periodontitis
Significantntitis)
plaque and
disease (periodo
calculus. Pet’s mouth is
damage
Bacteria from dentalut the bodypainful.
and Chronic
bacterial
www.virbacpets.com
can spread througho, liver and infection
heart. is destroying the
the kidneys
gum, teeth and bone; may be
(pet's name)
❏ No apparent dental problems
❏ Plaque and tartar
❏ Red, swollen gums (Gingivitis)
❏ Tooth resorption
❏ Other ____________________________________
______________________________________________
RECOmmENDATION:
❏ Your cat has significant periodontal
disease (Stage 3 or 4) and/or painful
tooth resorption. Treatment should
be scheduled immediately.
❏ Your cat has moderate periodontal
disease. Please schedule a dental
cleaning within ___ month(s).
❏ Home Dental Care Program
❏ Brush daily
❏ Administer chews
❏ Drinking water additive
❏ Oral Rinse
____________________________________________
©2012 Virbac AH, Inc. All Rights Reserved.
All trademarks are property of Virbac Corporation
or one of its affiliate companies in the U.S.A. and
Canada. VBD005
CLE
RY
EVE
OT
H
1 23
.
.
Breath is inoffensive
Healthy gum
Breath is inoffensive
Inflamed gum
Plaque
Plaque and
calculus buildup
Effects can be reversed
Passionate About
Initial bone loss
Progressive destruction
of ligament
Inflamed and
swollen gum
TooTh
CleAn every
health
is a virbac Animal
campaign to increase
the importance
awareness of
care.
of pet home dental
go to
To learn more,
.
www.cetdental.com
reserved.
Inc. All rights
TooTh
CleAn every
©2010 virbac Ah,
trademark and
C.e.T.® is a registered
of virbac Corporation.
is a trademark
Severe bad breath
Pet’s mouth is sore
Mild bad breath
™
AN
TO
Stage 3
tis
Moderate Periodonti
Stage 2
tis
Early Periodonti
with proper treatment
and daily home dental
care
Effects
Stage 4
tis
Advanced Periodonti
Intolerable bad breath
Pet’s mouth is painful
Chronic infection destroying
gum, teeth and bone
Animal Health
It’s importan
t and easier
•Client
education tools to promote and support your
recommendation to every patient, every day of the year.
It’s easy to
prot
your pet’s teet ect
3 healthy habIth wIth
s.
than you think.
Your personal
daily
care of your teeth. routine includes taking good
Your pet’s teeth
same needs.
have the
But you can relax
home dental care
because C.E.T.
products offer
to help you improve
3 easy
your pet’s dental options
health.
• Online pet owner dental care resources and interactive tools
®
at www.cetdental.com.
12/22/11 3:29 PM
• Oral disease
is the
infectious disease most frequently diagnose
d
in pets.
• By the time
they’re 4 years
old, 85%
and cats show
signs of oral disease. of dogs
• If left untreate
d, oral disease
can lead to
serious consequ
ences for your
severe pain, bad
pet,
breath and tooth including
loss.
• Chronic infection
s can spread
to the major
organs, where
they
your pet’s health. can seriously compromise
• Just a few simple
. .
daily options can
protect your pet’s
teeth and overall
N EV
A
health.
C ET
T
Y
ER
C.E.T
©2009 Virbac
AH, Inc. All Rights
C.E.T., C.E.T.
Reserved.
AQUADENT,
HEXtra, and
VEGGIEDENT
are
and CLEAN EVERyregistered trademarks
TOOTH is a trademark
of Virbac Corporation.
VB002
Passionate About
Stage 1
Gingivitis
WARNING
This area contains
veterInarIa bacteria, tartar and plaque.
n recom
menda
Plus 30 very
sharp teeth.
❏ In-Hospita
tIons
l
1-800-338-3659
Passionate About Animal Health
maKe your
pet’s
dental hea
lth part
of your rou
tIne
the facts are
the solutIon hard but
Is easy.
Enter at your own risk.
❏ Complete
dental cleaning
❏ Dental X-rays
0591 CET Cat PO Brochure REV.indd 1
Normal tooth
and healthy gum
shows:
❏ Other procedure
s ______________________
❏ Dental Home
_____________
Care
❏ C.E.T. Chews
❏ C.E.T. Oral
Hygiene Rinse
or C.E.T. AQUADEN
Drinking Water
T
❏ Daily brushing Additive
with C.E.T. Toothpas
❏ Comments
te
______________________
______________________
______________________
__
______________________
__________________
virbacpets.com 800-338-3659
to make your
easy it can be
Find out how
part of your routine.
pet’s dental health
ian today.
Ask your veterinar
!
_____________________________________________
Passionate About Animal Health
spreading in the bloodstream
to major organs.
85% of ADULT
PETS hAvE .
DEnTAL DiSEASE
®
_________
Hostile
Working
Environment.
dental exam
(pet's name)
❏ No apparent
dental problems
❏ Plaque
❏ Bad breath
❏ Tartar
❏ Red, swollen
gums (Gingiviti
❏ Bleeding gums
s)
❏ Loose teeth
❏ Broken teeth
❏ Missing teeth
❏ Feline oral
lesions
❏ Other ___________
______________________
__________________
❏ Comments _____________________________
HIDDEN pRObLEmS CAN bE LURkINg.
Even when the initial exam shows nothing abnormal, dental x-rays
reveal oral problems, like the tooth resorption shown here, in over
40% of cats. This is why annual dental exams are so important.
YOUR CAT’S DENTAL
HEALTH IS IN
YOUR HANDS.
asK your veter
InarIan to
C.E.T.
Home Dental Care For
Cats
out
thIs
progress repor fIll
Is Specially Made
For Thist.
_________
_________
CLE
wHICH pICTURE bEST mATCHES
YOUR CAT’S TEETH AND gUmS?
OOTH
™
1 .2 .3
Clean every
TooTh™ is a
virbac animal
health campaig
n to increase
awareness of
the importance
of pet home
dental care.
To learn more,
go to www.ce
tdental.com.
Increased
bone loss
cannot be reversed
Tooth loss indicated
AS LONG AS your PATIENTS
INSIST ON CHEWING,
INSIST THEY USE THE CHEwS that
EXTEND their DENTAL CARE.
in most cases
Animal Health
To extend the benefits of your in-clinic dental care, ask your Virbac Animal Health
sales representative about C.E.T. Brand products for your patients.
1. “Effectiveness of a Vegetable Dental Chew on Periodontal Disease Parameters in Toy Breed Dogs.”
J Vet Dent 28 (4); 230-235, 2011.
2. State of Pet Health 2011, Banfield Pet Hospital Study.
3. Data on file.
4. “Effectiveness of an Enzymatic Rawhide Dental Chew to Reduce Plaque in Beagle Dogs,” Phillippe
Hennet, DV. J Vet Dent 18 (2); 81-84, June 2011.
©2012 Virbac AH, Inc. All Rights Reserved. All trademarks are the property of Virbac Corporation
or one of its affiliates in the United States and Canada. www.virbacvet.com
VDD067-12
Passionate About Animal Health
The #1 choice of veterinarians
for canine dental chews.