The CompleTe C.e.T. home DenTal Care line for CaTs

The Complete C.E.T. Home Dental Care Line for cats
®
DENTAL CHEWS
•
•
Toothbrushes and Toothpastes
IN-CLINIC PRODUCTS
C.E.T. HEXtra Premium Chews for Cats
•
C.E.T. Cat Toothbrush with Toothpaste Packet
•
C.E.T. 0.12% Chlorhexidine Rinse
C.E.T. Oral Hygiene Chews for Cats
•
C.E.T. Dual-Ended Toothbrush
•
C.E.T. FLURAFOM Topical Fluoride Foam
•
C.E.T. Fingerbrush with Toothpaste Packet
•
C.E.T. Mini-Toothbrush with Toothpaste Packet
•
C.E.T. Pet Toothbrush
®
•
•
Rinse and Water Additive
•
C.E.T. AQUADENT Drinking Water Additive
•
C.E.T. Oral Hygiene Rinse
®
•
®
C
.E.T. Enzymatic Toothpaste:
poultry, malt or vanilla-mint flavor
C
.E.T. Tartar Control Toothpaste:
beef or seafood flavor
C.E.T. Oral Hygiene Kit for Cats
Virbac Animal Health and the C.E.T. Home Dental Care
support your commitment to dental care.
virbacvet.com
800-338-3659
Give yOur Pet
Scratch your
©2010 Virbac
AH, Inc. All Rights
Reserved. C.E.T.
the Scratch
is a registered
trademark of Virbac
Corporation in
& Sniff Oral
the United States
and Virbac AH,
Inc. in Canada.
health teSt.
pet’s neck and
sniff his or her
breath. If it inspires
pet may be at
risk for periodont
any of the facial
al disease. Ask
expressions below,
with C.E.T. Home
us about an easy
your
at-home oral
Dental Care
products that
health program
And your nose
can help keep
happy.
your pet’s mouth
healthy.
•C
lient education tools. Help to build awareness about the importance
of dental health and reinforce your dental care recommendations.
BEWARE
OF
®
DOG
BREATH
itis)
disease (periodont
Bacteria from dental t the body and damage
can spread throughouliver and heart.
the kidneys,
Officia
l Bad B
reath S
cale fO
r PetS
Canine Teeth
arGh
GaG
cry
85% of ADULT
PETS hAvE
SE.
DEnTAL DiSEA
Passionate About
C.E.T
SOS
Animal Health
to make your
easy it can be
Find out how
part of your routine.
pet’s dental health
today.
Ask your veterinarian
Normal tooth
and healthy gum
Breath is inoffensive
Healthy gum
Stage 1
Gingivitis
Breath is inoffensive
Inflamed gum
Plaque
Stage 2
Early Periodontitis
Mild bad breath
Plaque and
calculus buildup
EVE
OT
H
1. 2.3
TooTh
CleAn every
health
is a virbac Animal
campaign to increase
the importance
awareness of
care.
of pet home dental
go to
To learn more,
www.cetdental.com.
reserved.
Inc. All rights
TooTh
CleAn every
©2010 virbac Ah,
trademark and
C.e.T.® is a registered
of virbac Corporation.
is a trademark
Passionate About
Animal Health
There’s an easy
home dental care
way To
treatment and daily
with proper
sniff
poTenTial oral
Effects can be reversed
ouT a
healTh probl
em.
BEWARE
OF
DOG
BREATH
Just do the
Scratch & Sniff
Oral Health Test:
1) Scratch your
pet’s neck.
2) Sniff his or
her breath.
If there’s a less-than-love
ly
aroma, it could
be a wake-up
smell your pet
has some form
of periodontal
disease.
www.virbacpets.com
Passionate About Animal Health
Initial bone loss
Stage 3
Moderate Periodontitis
Severe bad breath
Pet’s mouth is sore
Progressive destruction
of ligament
Inflamed and
swollen gum
™
AN
TO
CLE
select the picture that best
matches your pet’s teeth
icK
RY
Feline Teeth
PeW
Ask us how C.E.T. ®
Home Dental
Care products
make it super
easy to keep your
pet’s mouth
healthy. And your
nose happy.
virbacvet.com
800-338-3659
©2010 Virbac
trademark of Virbac
AH, Inc. All Rights
Corporation in
Reserved. C.E.T.
the United States
is a registered
and Virbac AH,
Inc. in Canada.
Passionate About
Animal Health
Effects cannot be
Stage 4
Advanced Periodontitis
Intolerable bad breath
Pet’s mouth is painful
Chronic infection destroying
gum, teeth and bone
Increased
bone loss
reversed
Tooth loss indicated
in most cases
• Online resources. Pet owner dental care information and interactive
tools for your clients are easy to access at www.virbacpets.com.
•C
ontinuing education. Exclusively for you and your staff at
virbacuniversity.com, a leading resource for in-clinic presentations
and CE credit.
!
WARNING
This area contains
bacteria, tartar and plaque.
Plus 30 very sharp teeth.
Enter at your own risk.
Plus, a 100% Satisfaction Guarantee
TO ORDER C.E.T. HOME DENTAL CARE PRODUCTS OR FOR
MORE DETAILS, CONTACT YOUR VIRBAC REPRESENTATIVE.
C.E.T. Home Dental Care for cats is specially
made for this hostile working environment.
®
1. State of Pet Health 2011, Banfield Pet Hospital Study.
2. 2010 National Commission on Veterinary Economic Issues Study.
3. 2010 Gallup Study of the Market for Pet Dental Care Products.
4. Data on file.
5. Data on file. St. JON Laboratories (1995).
6.AAHA Dental Care Guidelines for Dogs and Cats. Journal of the American Animal
Hospital Association, Sept./Oct. 2005, Vol. 41.
virbacvet.com ©2012 Virbac AH, Inc. All Rights Reserved.
All trademarks are the property of Virbac Corporation or one of its affiliates in the U.S.A. and Canada.
Passionate About Animal Health
Passionate About Animal Health
VDD064
0605 Cat Detailer3.indd 1
1/11/12 12:49 PM
! WARNING:

Almost 7 out of 10 adult cats have
some form of dental disease.
YOUR RECOMMENDATION IS KEY TO CLIENT
COMPLIANCE AND OPTIMAL ORAL HEALTH.
1
Treat with chews:
4
It’s a sign cats need daily
home dental care.
RED FLAGS FOR YOUR
FELINE PATIENTS
CATS ARE FALLING BEHIND
Clinic visits are trending down, and cat visits
fall well below that of dogs.2
RISKS FOR CATS ON THE RISE
In the last 5 years there has been a 10.2%
INCREASE in diagnosis of periodontal disease
in cats.1
C.E.T.® dental chews for cats let you recommend a clinically proven dental treatment that’s as easy
as giving a treat for your clients. It’s compliance made as simple as chew, chew, chew.
New C.E.T. HEXtra Premium Chews for Cats
®
• PREVENTIVE. Inhibits oral bacterial growth.4
• PROTECTIVE. Coated with an exclusive solution of chlorhexidine, which is released during
chewing for antimicrobial action up to 24 hours.4 Provides a powerful antiseptic
effect to help remove plaque and reduce tartar.
• TASTY. Fish flavored and kibble sized to appeal to finicky feline tastes.
•E
ASY. Helps keep teeth clean and breath fresh, especially for cats
that resist brushing.
•H
ANDY. Available in 3.7 oz bags of 150 chews.
C.E.T. Oral Hygiene Chews for Cats
Featuring the exclusive Dual-Enzyme System, these chews combine abrasive
texture with antiseptic action in both fish or poultry flavors that cats can’t resist.
Help prevent with every drink:
C.E.T. AQUADENT Drinking Water Additive
®
EDUCATION IS CRITICAL
69% of cat owners have NEVER talked with
their veterinarian about home dental care.3
Simply advise your clients to add C.E.T. AQUADENT Drinking Water Additive to
their cat’s water bowl each day to fight plaque. Just 2 teaspoons to a quart of
fresh water provides another layer of protection for your patient’s dental health.
CLEANINGS ARE THE EXCEPTION
Only 24% of cat owners have EVER had their
pet’s teeth professionally cleaned.3
CATS HAVE UNIQUE, OFTEN
HIDDEN, DENTAL PROBLEMS:
Cats are affected by many of the same
problems as dogs. In addition, they are
prone to special syndromes including:
C.E.T. Oral Hygiene Rinse
With the renowned antiseptic activity of chlorhexidine and zinc gluconate,
this plaque-fighting rinse also gives your patient fresh breath fast.
Protect with brushing:
The best way to protect your patient’s dental health is to recommend daily brushing. Combined with the other
options, this is the most comprehensive preventive care your client can provide for the cats they love.
• C.E.T. Tartar Control Toothpastes reach antibacterial levels in less than 10
seconds 5 and are an excellent choice for cats, which can be rapid plaque formers.6
• Feline Resorptive Lesions
• Gingivostomatitis
• Malocclusion
• Retained baby teeth
• C.E.T. Toothbrushes are designed specifically for pets to make brushing easier.
Use the brushing demo video on www.virbacpets.com to educate clients.
!

0605 Cat Detailer3.indd 2
®
While 5mm of bone loss would be a minor problem in
a Great Dane, it could cause major issues in a cat.
That’s why early intervention and prevention are critical.
1/11/12 12:50 PM