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DUTYFREEMAGAZINE.CA
APRIL 2016 · IAADFS· VOL 26 · NO 1
Dufry’s Rene Riedi discusses changes in LATAM p. 18 Neutral Duty Free update on Melancia Mall p. 32 What to expect at ASUTIL 2016 p. 52
FASHION: BIJOUX NOUVEAU
Back and better than ever:
new name, new ownership, new
management for Bijoux Nouveau
Bijoux Nouveau designs its own
unique styles that are manufactured
in the company’s factories and
distinguish BNI from its competitors
With new ownership, management
and products, Bijoux Nouveau
reintroduces the Bijoux Terner
brand at Orlando’s 2016 IAADFS
by
HIBAH NOOR
F
ashion accessory company
Bijoux Nouveau has reintroduced the Bijoux Terner brand.
Under new ownership the new
management team that brings a bold new
business model and new product lines to
its 2016 agenda. Poised to show
at Orlando’s 2016 IAADFS, the travel
retail world celebrates the company’s
reemergence into the spotlight.
In June 2013 Bijoux Nouveau, Inc.
(BNI), headquartered in Miami, Florida,
acquired the assets of Bijoux Terner,
LLC, and its portfolio of fashion brands
ranging from the flagship Bijoux Terner
brand to AdiXion, Cool Travel, and
Byou. Robyn Mohr, current President of
Bijoux Nouveau who took the lead just
six months later in December 2013, says,
“We recognized the strength of the Bijoux
Terner brand’s positioning and its single
price point business model, making it
a premier affordable fashion accessory
brand in travel retail.”
One of Mohr’s first orders of business
as the company’s new president was to
bring in Director of Sales Lisa Burgoyne
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AMERICAS DUTY FREE & TRAVEL RETAILING APRIL 2016
in May 2014, who
has over 26 years
of wholesale brand
management experience. Combined with
Mohr’s 27 years of
fashion wholesale
and retail experience, the leadership duo
brings unprecedented experience and
vitality to the company.
Together, Mohr and Burgoyne got to
work building a new team and business
model. The new management team of
product development specialists focuses
on specific classifications within the
company and has worked to design
and develop products that are unique
to Bijoux Nouveau. The team quickly
worked to evaluate all the things that
made the Bijoux Terner brand such a
success and to devise ways to do them
even better.
The new business model since the
acquisition has been all about quality
and relationships. Says Mohr, “Since
the acquisition, the focus has been on
improving the quality and styling of the
product in order to offer a compelling
value to our customers. Additionally, we
are focused on forging strong positive
relationships with our wholesale partners.
Ensuring the success of our partners is
essential to our success.”
Living up to the “nouveau” in its new
company name, the management team
has found ways to build upon successes
while also identifying plenty of room for
new growth in the form of new products,
new wholesale partnerships and customers, and even a new distribution facility.
“In terms of new products,” says
Mohr, “Bijoux Nouveau designs its own
unique styles that are manufactured in
our factories and distinguish BNI from
its competitors.” The Bijoux Terner line
includes bags, textiles, watches, jewelry,
hats, sunglasses, and more while new
FASHION: BIJOUX NOUVEAU
items such as the cardishawl, kimono, and
trendy hobo bags have become best sellers. The Cool Travel line was expanded to
include novelty kids’ travel pillows, among
other travel items. And, with AdiXion
handbags successfully reintroduced at two
stores in Miami International Airport,
Bijou Nouveau will soon be offering these
products to wholesale customers worldwide at US$38 to $68 retail.
In fact, wholesale is another area that
puts the “nouveau” in “Bijoux Nouveau.”
The company has renewed its dedication to strengthening relationships with
wholesale customers. Says Mohr, “Our
partners preview new collections seasonally, providing valuable feedback and
ensuring that the line meets the needs of
our customers. The new sales team has
focused on building partnerships with
customers.” Account coordinators visit
stores to provide on-site training and
merchandising updates. They also provide
detailed business analysis to assist in
maximizing sales. As these partnerships
have been either renewed or forged and
fostered, increased collaboration and
planning have driven customer fill rates
consistently above the 95% mark.
With such strong sales figures, Bijoux
Nouveau in turn needed a strong distribution center. They now utilize a 3PL facility
for distribution in Miami, Florida.
The facility uses state-of-the art technology and is a free trade zone. With close
proximity to the port of Miami, Bijoux
Nouveau can export worldwide.
Naturally, one of its first stops en route
around the globe this year is the upcoming 2016 IAADFS trade show in Orlando.
Reflecting on the company’s goals for
IAADFS, Mohr says, “most importantly,
Bijoux Nouveau will be reintroducing
the Bijoux Terner brand to the industry
and sharing improvements as well as our
vision for the future.”
The company will dive right into its
promising future by showcasing the
Spring/Summer 2016 Collection which
began shipping in March 2016, as well as
previewing the Fall 2016 Collection with
its partners. Some of the new items Bijoux
Nouveau will be previewing include an
exciting new collection of jewelry and a
new assortment of apparel with kimonos,
ponchos, and wraps. The company is also
introducing a new line of bag accessories
that allows retail customers to play “dressup” and customize their favorite bags.
Surveying the travel retail and duty
free landscape from its new vantage point,
the company has identified many exciting
initiatives. Says Mohr, “Within the last
year, we have leveraged the success of our
The Cool Travel line was expanded to include
novelty kids’ travel pillows, among other travel items
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AMERICAS DUTY FREE & TRAVEL RETAILING APRIL 2016
brands and strength in product development to launch a private label program.
Four new Bijoux Terner locations were
opened in 2015 with additional airport,
port, and local market locations planned
for 2016 in the Caribbean and US.”
With a sales department that focuses
on duty-free and travel retail, account
coordinators and customer service
representatives have reached out to travel
retail partners from Florida to worldwide
locations. Currently, Bijoux Nouveau
operates 10 company-owned stores, with
six stores and two kiosks at the Miami
International Airport, one kiosk at the
Orlando Airport, and a freestanding store
at the Palmetto Outlet in Miami. Outside
of its home base of Florida, there are over
300 Bijoux Terner locations worldwide
operated by licensing partners including
airports, casinos, border locations, local
market malls, and cruise ships.
Looking ahead, Bijoux Nouveau even
has fresh, new insights into its future.
“Our vision is to be the leading wholesale
supplier and distributor of fashion accessories in the travel retail industry,” says
Mohr. “BNI is expanding and evolving
the business model that has made the
Bijoux Terner brand a worldwide success
in order to capture new opportunities and
better meet our partners’ needs.”