Quebec City Media Kit

MEDIA KIT 2016
WELCOME TO
QUEBEC CITY
OUTFRONT Media dominates the Quebec City
marketplace with a 52% market share of Posters.
Our assets are strategically placed on high-traffic
streets and highways, along some of the busiest
in the region including Autoroutes Henri IV and
Laurentienne, Charest boulevard, Autoroute
Robert-Bourassa, Autoroute de la Capitale and
Autoroute 20, on the South Shore.
Our inventory of Posters and Superboards in the
CMA, delivers the flexibilty to meet client
objectives by building reach or zeroing-in on
specific areas.
OUTFRONT Media’s Quebec city office is also
your contact for Trois-Rivières, Sherbooke,
Beauce, Saguenay and many other local
markets.
MEDIA KIT 2016 - Quebec CITY CMA
www.OUTFRONTmedia.ca
SOURCE: COMB Summer 2014
QUEBEC CITY PROFILE
Quebec City is the Capital of
the Province of Quebec. Its
CMA is home to over 800,000
residents. Second only to
Montreal in population, it is
also one of the oldest in North
America. Quebec City was
designated a World Heritage
Site in 1985 and celebrated its
400th year in 2008.
As one of the safest cities in
North America, Quebec is a
favourite of tourists and other
visitors, who appreciate its old
world charm and European
influences, many landmarks,
cultural attractions and sports
venues. It’s brand-new state-
of-the-art Multi-Sports
Complex, Le Colisée de
Quebec, slated to open in
Summer 2015, is a major
feature of the ExposCité site,
in Cité-Limoilou. The building
will seat 18,482, making it the
second-largest sports arena in
the Province.
MEDIA KIT 2016
MARKET FACTS
Quebec’s Provincial Capital
CMA Population:
811,607
Over 5 million
visitors yearly
Languages: Quebec City is 95% French-speaking, but
English is commonly used in the services and tourism
industries.
1 University as well as many Cegeps and Colleges.
MEDIA FORMATS
Posters/Tri-visions
Main Industry sectors: government services, healthcare,
education, transportation, communications and
technology.
Backlights
Superboards
Digital
All locations, complete with descriptions and visuals, can be
viewed through OUTFRONT Media’s web mapping program at
www.OUTFRONTmedia.ca/en/mediafinder/
MEDIA KIT 2016 - Quebec CITY CMA
www.OUTFRONTmedia.ca
Average household
income: $79,133
SOURCES Manifold Data Mining; Superdemographics 2014
MAJOR POINTS OF INTEREST
Festivals & Events
Féria du vélo de Quebec
Quebec Carnival
Expo Quebec
Festival d’été de Quebec
Festival international de Musiques militaires de
Quebec
Les Fêtes de la Nouvelle-France
Les Grands Feux Loto-Quebec
Salon international du livre de Quebec
University
MEDIA KIT 2016
Convention Centres
Colisée Pepsi
Centre des congrès de Quebec
Shopping
Fleur de Lys Centre
Les Galeries de la Capitale
Les Promenades du Vieux-Quebec
Place Laurier
Place Quebec
Place Ste-Foy
Université Laval
Sports
Challenge Bell – International WTA Tennis
Championnat du monde de vélo de montagne at
Mont Sainte-Anne
Red Bull Crashed Ice World Championship
FSI Snowboard World Cup
Mountain Bike UCI World Cup
Le Rouge et Or de l’Université Laval (football)
Le Transat Quebec/St-Malo (Sailing)
Les Capitales de Quebec (Baseball)
Les Remparts de Quebec (Quebec Junior Major
League Hockey)
Marathon des Deux Rives SSQ
MEDIA KIT 2016 - Quebec CITY CMA
www.OUTFRONTmedia.ca
Tourist Attractions
Aquarium du Quebec
Sainte-Anne-de-Beaupré
Basilica
Notre-Dame de Quebec
Basilica and Cathedral
Château Frontenac
Quebec citadel
Parliament Hill
Domaine Maizerets
Église Saint-Roch
Grand Théâtre de Quebec
Ice Hotel
Île d’Orléans
Quebec Old Port
Les Plaines d’Abraham
Musée de la civilisation
Musée national des beaux-arts
du Quebec
Parc de l’Artillerie
Parc de la Chute-Montmorency
et le Manoir
Place Royale
Petit Champlain
neighbourhood
Village vacances Valcartier
QUEBEC CITY MEDIA
MEDIA KIT 2016
Posters
OUTFRONT Media Posters (10’ x 20’) deliver large billboard impact with strong market coverage,
providing an ideal opportunity to be both strategic and impactful. Posters’ standard 10-sheet
printing process can be leveraged to employ cost-effective customization within the production
process – change just one segment of the design to target particular areas or customers.
Tri-Visions
Our Tri-Visions are the same size as a Horizontal Poster (10’ x 20’) and do not require special
production. Locations tend to be in high demand areas, with high circulation. Each face is still for
3 seconds before turning to the next face. Faces can be used individually or booked as a loop to
use strategically with 3 messages. Research conducted in Canada is consistent with results from
studies in Europe and the US, showing that the movement of the Tri-Vision increases noticeability
by approximately 28%.
Backlights
Used on their own or added to a more extensive Outdoor campaign for added impact –
OUTFRONT Media Backlights stand out. The combination of rear illumination, vivid colour and
premium locations in the busiest areas of the city and along key traffic routes, means Backlights
deliver high impact messaging opportunities and dramatic creative effects. Try an opaquing
technique to create a unique daytime/nighttime message.
.
MEDIA KIT 2016 - Quebec CITY CMA
www.OUTFRONTmedia.ca
QUEBEC CITY MEDIA
MEDIA KIT 2016
Superboards
More than twice the size of a Poster, and located in high traffic locations or intersections,
Superboards can be used to generate huge impact on their own or in conjunction with another
Outdoor product. Printed on vinyl, Superboards deliver high production quality and are reusable,
so creative can be moved from one board to another to increase reach and campaign duration, or
can be stored and reused for subsequent flights.
Digital
An integral part of today’s dynamic urban landscape, our growing nationwide digital portfolio of key
locations in strategic markets, provides advertisers with a compelling platform to use the strengths
of Digital Out-of-Home to engage, entertain and inform consumers while they are on the move.
Digital Outdoor takes creative flexibility to a whole new level allowing for numerous designs that
can change or rotate by day, time of day or even type of day.
MEDIA KIT 2016 - Quebec CITY CMA
www.OUTFRONTmedia.ca
QUEBEC CITY MAP
MEDIA KIT 2016
Quebec City CMA | Posters, Tri-Visions, Backlights, Digial & Superboards
MEDIA KIT 2016 - Quebec CITY CMA
www.OUTFRONTmedia.ca
QUEBEC CITY CONTACT
MEDIA KIT 2016
OUTFRONT Media Québec
2305 Cyrille-Duquet Street
Quebec, Québec
G1N 4L7
Telephone: (418) 687-0562
www.OUTFRONTmedia.ca
MEDIA KIT 2016 - Quebec CITY CMA
www.OUTFRONTmedia.ca