2015-16 Partnership Proof of Performance Mississippi Gulf Coast

2015-16 Partnership Proof of Performance
Mississippi Gulf Coast CVB & UA Athletics
April 22, 2016
University of Alabama
ROLLIN’ WITH THE TIDE
•
Alabama is currently the #1 licensed
brand in college athletics, based upon
merchandise sales.
•
Alabama football has won the national
championship in four (4) of the last seven
(7) years, including the recent 2015
National Championship.
•
The Crimson Tide was the most-watched
team averaging 7.1 million viewers and
playing in three (3) of four (4) mostwatched 2015 games. Birmingham is the
top rated television market for college
football in the nation.
•
Overall success - Alabama athletics has
captured fourteen (14) NCAA team or
individual national titles in the last four (4)
years.
•
The University of Alabama campus
enrollment is now over 37,200 students, an
increase of 40% in the last five (5) years.
University of Alabama
IMPACT THE MASSES
•
One of largest national fan bases in
sports with an estimated 22 million fans
of the Crimson Tide**
•
UA Athletics hosts over 1.4 million
spectators each academic year,
including over 800,000 at Bryant-Denny
Stadium
•
Crimson Tide Radio Network audience
of 857,000 listeners each game- one of
largest radio networks with over sixty
(60) radio affiliates across the nation
•
#1 national in football game programs
sold at 75,000 per season
•
Rolltide.com is the #2 highest traffic
website in the state with over 6,000,000
page views per month
•
Two (2) Facebook pages with over
1,000,000 friends- most traffic in college
athletics
** Source: The Marketing Arm’s Sports
Property Index, 2014
Radio
FOOTBALL
•
Nine (9) hours of game-day coverage
on the Crimson Tide Radio Networklargest network in college sportssixty (62) affiliate stations throughout
Southeast- 857,000 listeners per game
•
One (1) :30 pre-game Network
commercial, one (1) in-game Network
commercial, and one (1) Network
post-game commercial during the
four (4) November game broadcastsminimum of eight (8) total Network
commercials. Delivered three (3)
bonus commercials during gamesbonus value of $10,800.00 with 682
total commercials delivered across
the Crimson Tide Radio Network
plus satellite and streaming.
•
Two (2) :30 in-game Network
commercials during 2016 A-Day
Spring Game. Delivered two (2)
bonus commercials during the 4/16
A-Day game broadcast- bonus
value of $4,200 with 248 total
commercials delivered.
Radio
HEY COACH SHOW
•
Popular weekly call-in show
featuring Coach Nick Saban
•
National coverage across full
Crimson Tide Radio Network
including all major markets in
Alabama plus satellite and
streaming.
•
One (1) Network commercial
during each November 2015
Hey Coach Show. Delivered.
•
Bonus- each weekly 2015 Hey
Coach Show was televised
with full audio in the
Birmingham, Montgomery
and Huntsville markets.
Estimated additional value of
$4,000.00 for four (4) shows.
Radio
FOOTBALL AFFILIATES
2015- 16 CRIMSON TIDE SPORTS NETWORK
Market
Anniston
Apalachicola, FL
Arab
Ashland
Auburn
Birmingham
Brewton
Brunswick, GA
Centre
Chattanooga, TN
Columbia, TN
Columbus, GA
Corinth, MS
Cullman
Decatur
Dothan
Florence
Fort Payne
Ft. Walton, FL
Gadsden
Georgiana
Haleyville
Huntsville
Jackson
Station(s)
WHMA-FM 95.5
WFCT-FM 105.5
WAFN-FM 92.7
WCKF-FM 100.7
WMXA-FM 96.7
WJOX-FM 94.5 / WJOX-AM 690
WKNU-FM 106.3
WSFN-AM 790
WEIS 990/100.5
WUUQ-FM 97.3/99.3
WMRB-AM 910
WEAM-AM 1580
WADI-FM 95.3
WFMH-AM 1340
WWTM-AM 1400
WBBK-FM 93.1
WYTK-FM 93.9
WFPA-AM 1400
WTKE-FM 98.1
WAAX-AM 570
WFXX-FM 107.7
WWWH-FM 92.7
WUMP-AM 730 / WVNN-FM 92.5
WVNN-AM 770
WHOD-FM 94.5
Market
Jackson, MS
Jasper
Lewisburg, TN
Linden
Mobile
Monroeville
Montgomery
Nashville, TN
Opp
Panama City, FL
Pensacola, FL
Russellville
Savannah, GA
Scottsboro
Selma/Prattville
Spartanburg, SC
Tallassee
Tupelo, MS
Tuscaloosa
Vernon
West Point, GA
Winfield
Satellite Radio
Station(s)
WSQS-AM 1400
WJLX 1240/101.5
WAXO-AM 1220
WINL-FM 98.5
WZEW-FM 92.1
WMFC-FM 99.3
WDXX-FM 100.1
WPRT 102.5
WAMI-FM 102.3
WBPC-FM 95.1
WBSR-AM 1450
WGOL-AM 920
WSEG-AM 1400
WKEA-FM 98.3 / WWIC-AM 1050
WXFX-FM 95.1/ WLWI-AM 1440
WASC-AM 1530
WTLS-FM 106.5
WZLQ-FM 98.5
WFFN-FM 95.3 / WTSK-AM 790
WDGM-FM 99.1
WJEC-FM 106.5
WCJM-FM 100.9
WKXM-FM 97.7/ WKXM-AM 1300
Sirius/XM
Radio
FOOTBALL AFFILIATES
Key Market Coverage
Atlanta, GA
Birmingham, AL
Chattanooga, TN
Columbus, GA
Huntsville, AL
Jackson, MS
Mobile, AL
Montgomery, AL
Nashville. TN
Pensacola, FL
Savannah, GA
Signage- Football
STADIUM LED
•
101,821 fans per game- all games
sold out. Total season attendance712,747 for seven (7) home games.
•
Two (2) total minutes of LED ribbon
board display during the 11/7 LSU
game and 11/21 Charleston Southern
game. Each minute is broken into
three (3) :20 second displays.
Minimum of twelve (12) displays.
Delivery- 6.5 total minutes of LED
display during games- $10,300 in
bonus value with 2,036,420 total
impressions during games
•
Four (4) total minutes of LED ribbon
board display during the 2016 A-Day
Spring Game. Delivery- 7.5 total
minutes of LED display during ADay game- $ 5,500 in bonus value
with 1,710,000 total impressions
during A-Day.
Signage- Football
STADIUM LED- LSU Game
9
Signage- Football
STADIUM LED- CSU Game
10
Signage- Football
STADIUM LED- ADAY Game
11
Signage- Baseball
STADIUM LED
•
Newly-refurbished SewellThomas Stadium for 2016
baseball season- $42 million
dollar renovation
•
Minimum of thirty-five (35)
home games each seasonexpected annual attendance100,000 minimum
•
One (1) rotating LED signage
panel on the main scoreboard
during each home game.
Delivery- currently being
displayed for 2016 season.
Print Media
GAME DAY PROGRAMS PLUS
• One
(1) full-page, color advertisement in the
official 2015 Alabama Football game day
program (seven issues). Total of 75,000 copies
sold annually. Delivered.
• One (1) full-page, color advertisement in the
official 2016 Alabama A-Day Spring Football
game day program (single issue). Total of
10,000 copies sold annually. Delivered.
• One (1) full-page, color advertisement in the
official 2016 Alabama Baseball game day
programs. Total of 10,000 copies sold annually.
Delivered.
• Bonus- Same advertisement appears with
link in the digital application of each game
program. Approximately 10,000 downloads
currently during the season. Value$5,000.00.
Football
2015 SCHEDULE
Date
Opponent
Time/ TV
Sept. 5
Wisconsin
7:00pm- ABC
(Cowboy Stadium- Dallas)
Sept.12
Middle Tennessee
3:00pm- SEC TV
Sept. 19
Ole Miss*
8:15pm- ESPN
Sept. 26
Louisiana- Monroe
3:00pm- SEC TV
Oct. 3
at Georgia*
2:30pm- CBS
Oct. 10
Arkansas*
6:00pm- ESPN
Oct. 17
at Texas A&M*
2:30pm- CBS
Oct. 24
Tennessee*
2:30pm- CBS
Nov. 7
LSU*
7:00pm- ESPN
Nov. 14
at Mississippi State*
2:30pm- CBS
Nov. 21
Charleston Southern
3:00pm- SEC
Nov. 28
at Auburn*
2:30pm- CBS
Dec. 5
SEC Championship
TBA
Dec. 31
Orange Bowl/Cotton Bowl
TBA
College Football Playoff Semi-Finals
Jan. 11
Fiesta Bowl
TBA
College Football Playoff Final
*SEC Games
Bold home
Football
Football
2016 SCHEDULE
Date
Opponent
Time/ TV
Sept. 3
Southern Cal
TBA
(Cowboy Stadium- Dallas)
Sept.10
Western Kentucky
TBA
Sept. 17
at Ole Miss
TBA
Sept. 24
Kent State
TBA
Oct. 1
Kentucky
TBA
Oct. 8
at Arkansas
TBA
Oct. 15
at Tennessee
TBA
Oct. 22
Texas A&M
TBA
Nov. 5
at LSU
TBA
Nov. 12
Mississippi State
TBA
Nov. 19
Chattanooga
TBA
Nov. 26
Auburn
TBA
Dec. 3
SEC Championship
TBA
Dec. 31
Peach Bowl/Fiesta Bowl
TBA
College Football Playoff Semi-Finals
Jan. 11
CFP Championship- Tampa
Bold: Home Game
TBA