Zollanvari participate for the first time at the Stockholm Furniture

Press Release
Zollanvari participate for the first time
at the Stockholm Furniture & Light Fair
09–13 February 2016, Stand C18:28, Hall Cedar
Zollanvari are delighted to be participating at the Stockholm
completed shortly before hosting the G7 summit in early June of
Furniture & Light Fair for the first time. The stand will present the
2015. The latest accolades include winning two of the most coveted
extraordinary range of the Zollanvari collections, from the tribal,
trophies at the Carpet Design Awards 2016 at DOMOTEX Hanover:
classical and modern designs from southern Persia to the glamorous
Best Innovation and Best Liked by DOMOTEX Visitors (see separate
contemporary and traditional designs of the Kundan Silk®
Press Release), as well as the Iranian national award for Best Loom
Collections made in Rajasthan, India.
Handicraft Products.
‘The Scandinavian Design market has always been of great interest
Design creations developed specifically for the Stockholm Furniture
to us and the pure lines and simple forms of Scandinavian furniture a
& Light Fair 2016 include:
source of inspiration. Added to this, the mixture of vibrant colours and
bold patterns that is a hallmark of Scandinavian textile design, and
Quilt Crazy from the Gabbehs Geometric Collection
manifest in our collections of carpets and kilims, has encouraged us to
This collection is based on Americana quilt designs and executed
participate at the show for the first time and present our full range of
with Persian style in zany colours using the finest highland wools
tribal, classical and modern creations in this stimulating market’ states
from the Zagros mountains in a Kashkuli quality, named after one of
Reza Zollanvari, Group Managing Director of Zollanvari International,
the Ghashgha’i nomadic tribes living in the Fars province, southeast
explaining the decision to participate at the fair.
and northwest of Shiraz, Iran. This collection was developed
specifically for the Scandinavian market. This near abstract modern
Quilt Crazy in Blue, Green & Violet, Gabbehs Geometric Collection
In 2015 the continuing eclecticism of the company’s production
design reinvents a classic with a twist – this a Gabbeh (a pile rug
was recognised when the entire Couture Collection and the Prince
traditionally used as bedding characterized by an abstract design
of Wales design in particular received Special Mentions at the
that relies on playful geometry) made for a modern floor with a
German Design Awards. Zollanvari AG in Zurich and Zollanvari South
design inspired from a traditional bedcovering.
Africa celebrated their 30th anniversaries in October 2015 and
the company launched its new design website in December 2015.
Another highlight in early summer this year was the company’s
involvement in the prestigious hotel Schloss Elmau in Bavaria.
Zollanvari ‘rolled out’ the modern-design handmade ‘red carpets’
that are a striking feature of Schloss Elmau’s new ‘retreat’ annex
Quilt Crazy in Blue, Orange & Violet,
Gabbehs Geometric Collection
Quilt Crazy in Red, Blue & Orange, Gabbehs Geometric Collection
Quilt Crazy, Blue, Red & Lilac, Gabbehs Geometric Collection
Iridescence from the Kundan Pure Silk® Collection
For the first time Zollanvari are introducing a modern design
collection from their Kundan Pure Silk® line which to date
reinvented and refreshed classical designs. This new collection takes
its inspiration from animal pelts and skins and combines diverse
motifs to create a totally modern design.
Other new designs to be seen at the fair
Tiles from the Gabbehs Abstract Collection (traditional Gabbeh
‘squares’ reinterpreted in this design innovation with delicate
vertical lines in varying colours giving an impression of a tiled roof);
Water Meadow from the Gabbehs Abstract Collection (misty and
mysterious – an abstract water meadow… water, a source of life for
the nomadic tribeswomen that wove this Gabbeh with such a wonderful sense of perspective) and Bamboo Grove from the Gabbehs
Abstract Collection (Southeast Asian vista meets Persian superior
carpet weaving: the comb like zigzag colour combinations create an
illusion of bamboo stalks in a grove). Tribal Ghashgha’i Zig Zags, Ikats
and Vibrant Banehs are all new kilims from the Flatweaves Collections. Multiple Trees from the Into the Woods line and Lions & Elks
from the Gabbehs Collections and the Pomegranate Tree in Mille
Fleurs Prayer Niche as well as new Tree of Life design carpets from
the Transitional Collections will also be seen for the first time
in Stockholm.
Water Snake, Iridescence, Kundan Pure Silk® Collection
Snake Skin, Iridescence, Kundan Pure Silk® Collection
Water Meadow, Gabbehs Abstract Collection
Bamboo Grove, Gabbehs Abstract Collection
Ghashghai’ Zig Zag Kilim, Flatweaves Tribal Collection
Multiple Trees, Gabbehs Flora & Fauna Collection
Designer carpets on show will include Vase, Jeziorak and Classical
Garden designs which are additions to the Isfahan Collection. Other
new carpets made in Rajasthan, India, are additions to the Kundan
Silk® production including Dancing Dragon, Sufi and Iridescence.
The carpets from the Kundan Silk® Collection, developed for the US
market since the embargo on Iranian products imposed in 2010, are
woven using the most exquisite materials, such as raw organic silk.
They are hand-knotted by skilled artisans and the subtle over-dyeing of the carpets with translucent colours creates a unique multidimensional shimmering texture.
Jeziorak in Blue & Silver, Designer Isfahan Collection
Classical Garden in Violet, Designer Isfahan Collection
Practical Information
Further notes for editors
09–13 February 2016
The story of Zollanvari began when Gholam Reza Zollanvari joined
Stand C18:28
his father’s carpet business in 1947, a legacy that was handed down
Hall Cedar
from his great grandfather. Initially he focused on the traditional
products of the nomads of South Persia. Those colourful carpets
Zollanvari AG
with high piles, Gabbehs, were knotted only for use in homes as
Buildings E/F, Entrance F3,
bedspreads and bedcovers. Appreciation for Gabbehs grew over the
4th Floor
years since they reflected the art, tradition and the aesthetics of the
Embraport 24
southern Persian nomads. With the increase in demand for Gabbehs,
CH-8424 Embrach
Gholam Reza Zollanvari began working with the Ghashghai’ and Luri
Switzerland
Nomads to start weaving new Gabbehs.
www.zollanvari.com
In 1985 his son Reza Zollanvari founded the company in Zurich in
For further information
order to have direct access to the European market. The company
please contact us
expanded in 1989 when the weaving of large and room size Gabbehs
T +41 (0)44 493 28 29
began, using naturally dyed, hand-spun wool. This step is now
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recognised as a milestone in the history of Persian weaving. The
F +41 (0)44 493 07 7
‘new’ Gabbehs exploded onto the world market, with new colours,
sizes and patterns being woven to satisfy the demands of the
Western markets. Soon Gabbehs became synonymous with the
Zollanvari name and the company’s creative and innovative spirit.
Gholam Reza’s second son, Hamid took over the business in Iran.
A second centre was built, close to Shiraz which brought together
design, dyeing and warehousing under one roof. Washing, finishing,
Ikat 1, Flatweaves
customer services and shipping were then located in a large
Minimalist Collection
warehouse in Tehran.
The sixth generation of Zollanvaris continues to be active in the
Zollanvari cultivates and nurtures extensive personal relationship
family venture in Hamburg, Kapstadt, Shanghai, Istanbul and
with the various nomadic tribes in Iran. Zollanvari carpet production
Secaucus, NJ, USA.
distinguishes itself by a sensitive regard for the traditional way of life
of the nomads and their natural environment. All Zollanvari products
Zollanvari carpets embody the spirit of Persian carpet design and
carry their own Label & Warranty, which guarantee that all their
weaving – an extraordinary art form that for more than 2,000 years
carpets and flat-weaves are made from hand-carded and hand-
has been treasured across the world. This profound understanding
spun wool, dyed using the highest quality environmentally friendly
of the splendour and the profusion of the Persian weaving aesthetic
vegetable dyes at their central headquarters in Shiraz to maintain
informs Zollanvari carpet production making it unique and timeless
consistent colour-qualities, that they are woven by nomadic women
– qualities that have established the Zollanvari name as a global
and not children, and that each carpet is unique as each weaver has
trailblazer in creating carpet art. As a result, the company have won
developed their own style, which can differ from carpet to carpet.
numerous worldwide accolades for the quality and individuality of
their carpets. The spirit of innovation is thus writ large in the carpets
and flat-weaves created by Zollanvari.
The concept of a resource-efficient and sustainable production is
deep rooted in the company and production tradition. Zollanvari
have endeavoured to revive old weaving techniques (some almost
extinct) to encourage the diversity of weaving techniques and to
develop new ones.