Pricerite Express launched on MTR Ad - JCDecaux
Transcription
Pricerite Express launched on MTR Ad - JCDecaux
Press Release For immediate release Newly launch “Pricerite Express” virtual store exclusively deployed on MTR** Advertising Platform MTR** InterActiveAds enable eShopping of Pricerite’s household products at selective MTR stations* (HONG KONG, 24 April 2013) – MTR InterActiveAds campaign, “Pricerite Express” virtual store, deployed exclusively an across multiple stations aimed at maximizing reach to a targeted mix of MTR passengers. Pricerite, Hong Kong’s top household and furniture chain, is the first advertiser to deploy a genuine full-scale e-shopping campaign on MTR Advertising Platform following the trial launch of the trend-setting, innovative MTR InterActiveAds in Tseung Kwan O station in October last year. From now until 21 May, the revolutionary e-shopping campaign featuring images of Pricerite’s stores shelves in Poster-on-wall display format is available at MTR Admiralty Station, and on Trackside 12-sheet Whole Track Network with Platform Screen Door at both Tseung Kwan O and Tsing Yi Stations, creating unprecedented impact on MTR passengers and consumers in Hong Kong. Over 40 types of Pricerite products are available in the virtual store at the three designated MTR stations, with each product displaying a unique QR Code for passengers to shop with their mobile phones while waiting for the train or commuting, making shopping for household products and daily necessities more convenient than ever. Ms Amy Chan, managing director of JCDecaux Transport, said: “MTR Advertising platform offers a unique captive environment that is ideal for the Pricerite Express e-shopping campaign. Moreover, with the high smartphone penetration in Hong Kong, MTR Advertising interactive media has become increasingly popular and mature among advertisers to target the on-the-go lifestyle of today’s consumers. We believe that the Pricerite campaign will definitely provide MTR passengers with the most advanced and hassle-free e-shopping experience and convenience available today.” Mr. Derek Ng, Chief Executive Officer of Pricerite Stores Limited, said: “We have no doubt that the format itself has already succeeded in capturing the eyeballs of the MTR passengers. In addition, the strategic locations of the advertisements well assure our campaign reaches a diversified spectrum of target customers in the commercial and residential districts of Hong Kong.” JCDecaux Pearl & Dean Ltd 德高貝登 14/F, Oxford House, Taikoo Place, 979 King’s Road, Quarry Bay, Hong Kong Tel: (852) 2111 0111 - Fax: (852) 2529 5653 Page 1 of 5 Campaign Highlights: Campaign Name: Pricerite Express Campaign Campaign period: 20 April – 23 May 2013 Advertiser: Pricerite Stores Limited Location 1: Period: Format: MTR Admiralty station concourse (close to Exit F) 20 April – 17 May 2013 Poster On Wall Location 2: Period: Format: MTR Tseung Kwan O station platform (track to North Point) 24 April – 21 May 2013 Trackside 12-sheet Whole Track Network with Platform Screen Door Location 3: Period: Format: MTR Tsing Yi station platform (track to Hong Kong) 24 April – 21 May 2013 Trackside 12-sheet Whole Track Network with Platform Screen Door Features and Benefits: 1. First ever Pricerite virtual store in Hong Kong; 2. Operates 19 hours a day, 7 days a week. Hustle and bustle working class can purchase beyond the standard hours offered by most retail outlets; 3. Wide variety of goods to purchase; over 40 types of goods displayed in the advertisement and approximately 200 types of goods in Pricerite’s mobile site; 4. All items are consumable and fast moving consumer goods, such as dehumidifier and toilet paper; 5. By scanning QR Code to go through the purchase process; simple and hassle-free 6. Special 15% discount from retail price for e-shopping in Pricerite Express mobile site; 7. Free delivery service for every single purchase over HK$250; 8. Goods will be delivered to shopper within 24 hours the earliest after purchase transaction. *MTR stations are Admiralty, Tsing Yi and Tseung Kwan O stations **MTR refers to the Kwun Tong Line, Tsuen Wan Line, Island Line, Tung Chung Line, Tseung Kwan O Line and Disneyland Resort Line. JCDecaux Pearl & Dean Ltd 德高貝登 14/F, Oxford House, Taikoo Place, 979 King’s Road, Quarry Bay, Hong Kong Tel: (852) 2111 0111 - Fax: (852) 2529 5653 Page 2 of 5 Media Enquiry: JCDecaux Transport Peggy Jor Marketing Director Tel: (852) 2862 7238 Email: [email protected] Allied Synergy Communications Limited Alicia Chan Managing Director Tel: (852) 3101 8008 Email: [email protected] APPENDIX -Photos and Captions Photo 1 Location: MTR Admiralty station concourse (close to the Exit F) - Office ladies and busy executives in the central business district can enjoy the convenience of e-shopping at Admiralty Station on the way home. JCDecaux Pearl & Dean Ltd 德高貝登 14/F, Oxford House, Taikoo Place, 979 King’s Road, Quarry Bay, Hong Kong Tel: (852) 2111 0111 - Fax: (852) 2529 5653 Page 3 of 5 Photo 2 Locations: MTR Tseung Kwan O station platform (track to North Point); MTR Tsing Yi station platform (track to Hong Kong) - Residential passengers are the main target in MTR Tseung Kwan O & Tsing Yi stations; - Pricerite creates a virtual store in the MTR station platform where commuters can buy their desired goods out of a virtual wall. MTR Tseung Kwan O station platform (track to North Point) MTR Tsing Yi station platform (track to Hong Kong) JCDecaux Pearl & Dean Ltd 德高貝登 14/F, Oxford House, Taikoo Place, 979 King’s Road, Quarry Bay, Hong Kong Tel: (852) 2111 0111 - Fax: (852) 2529 5653 Page 4 of 5 Purchase process: By scanning QR code to go through the purchase process through Pricerite mobile site. - End - JCDecaux Pearl & Dean Ltd 德高貝登 14/F, Oxford House, Taikoo Place, 979 King’s Road, Quarry Bay, Hong Kong Tel: (852) 2111 0111 - Fax: (852) 2529 5653 Page 5 of 5