Media Pack - Horsemart
Transcription
Media Pack - Horsemart
Media Pack Horsemart.co.uk Horsemart.co.uk launched in 1998 and is currently the number one equestrian website in the UK for buying and selling horses, horseboxes, trailers, tack and other equine goods and services, with over 5,500 live ads online. The site pulls an impressive 108,000 unique visitors and 2.5 million page impressions each week – figures that are continually growing. Horsemart.co.uk remains in the top spot ahead of competitor equine sites, and is consistently winning the Hitwise Top 10 Website award on a quarterly basis, for the Shopping and Classifieds category. Horsemart Media Pack Page 1 ‘‘ Horsemart vs our competitiors After placing my advert on Horsemart, I had lots of interest and the first person who came to view my horsebox purchased it. Horsemart is great value for money - I will certainly use it again. By advertising on Horsemart.co.uk you can rest assured that this website is used by more people than any other equestrian website. As you can see, not only is our market share larger than the other main equestrian websites, but our monthly visits figure outperforms them by a significant amount. This means that literally thousands more people will see your advert on Horsemart.co.uk than if you advertise on the other sites. Sue, Cheshire Rank Website % 1 29.87 2 horseandhound.co.uk 23.73 3 horsequest.co.uk 14.02 4 pcuk.org 12.55 5 horsedeals.co.uk 6.06 Equine sites market share Dec 07 to Aug 08 Compared to these other equestrian websites, Horsemart.co.uk has: l 95,820 more visits than horseandhound.co.uk every month l 292,109 more visits than horsequest.co.uk every month l 321,825 more visits than pcuk.org. uk every month l 453,022 more visits than horsedeals.co.uk And the secret behind our success? Well there are several, but the main one that brings people back time and time again is our content. Horsemart. co.uk is a marketplace for equestrian enthusiasts, with thousands of horses, ponies, and related products and services advertised. This means that people are visiting the site specifically to browse, search and buy. With websites such as horseandhound.co.uk. for example, it is more likely that they are visiting for the editorial content – buying is not their primary intention. Our visitors are looking to buy and will therefore be much more open to seeing your advertising and marketing. This is a huge benefit to you – you are already preaching to the converted. n horsemart.co.uk n horsequest.co.uk n horsedeals.co.uk n horsehunter.co.uk n horseandhound.co.uk n pcuk.org n thehorseexchange.com n worldofhorses.co.uk n adhorse.co.uk n equineadvertiser.co.uk Horsemart Media Pack Page 2 ‘‘ Because of Horsemart, we were able to sell Spike easily and able to vet the people who wanted to view him. We have brought our new pony off Horsemart as well, Horsemart gave us excellent service every time. Our Users Hitwise offers independent competitive intelligence for online marketing. We have used this research into the site to determine who the average Horsemart.co.uk user is. Users per region Traffic Per week Page impressions 2.5 million Unique visitors 108,000 Visitors 144,530 Average pages per user 16 Most popular day Monday Male/Female ratio Female 61.94% Male 38.06% Nicola Walker-Voss User age User social class Horsemart Media Pack Page 3 ‘‘ Thank you very much for your excellent service. We had a huge response to our advert and could have sold the horse many times over. Using your service was completely hassle free and excellent value for money. I would definitely use the service again and will recommend you to friends. Many thanks. Karen Hatch Our Users Horsemart.co.uk attracts a huge amount of equestrian enthusiasts – far more than the other equestrian websites – and importantly, it attracts the audience you want to target. Age These tables demonstrate exactly who our users are, based on age range, gender, social class and geographical region. According to research from Hitwise, using MOSAIC lifestyle data, our users have the following indicators: % Visits* 18-24 19.62 112,918 25-34 16.26 93,576 35-44 31.48 181,167 45-54 20.18 116,136 55+ 12.45 71,650 Total 575,447 Region % Visits* Scotland 4 23,018 l They have the average household income of more than £50,000 per annum Northern Ireland 1 5,754 North East 4 23,018 North West 13 74,808 l They have more than two cars in the household Yorkshire 10 57,545 East Midlands 9 51,790 West Midlands 12 69,054 6 34,527 11 63,299 5 28,772 South East 16 92,072 South West 10 57,545 l A high proportion of them work within the agricultural industry or within private sector companies l Many of them work at managerial or directorial levels within their industries A high proportion of our users belong to the group known as ‘Greenbelt Guardians.’ They live in rural communities own their own farms and land which have a high value attached to them and continue to work on this land. The 2006 National Equestrian Survey found that with equestrian enthusiasts, women outnumber men on a ratio of three to one – as you can see from our demographics, this is reflected in our users too. The NES also found that the 25-44 age group has seen the largest growth, again this is demonstrated by our figures. In conclusion, users of Horsemart. co.uk are exactly the people you want to be speaking to. Wales East England London Total 575,447 Gender % Visits* Female 61.49 356,432 Male 38.06 219,015 Total 575,447 Social Class % Visits* A/B 24.41 140,486 C1 30.71 176,744 C2 15.9 91,508 D/E 28.98 166,787 Total 575,525 * Based on visits per month Horsemart Media Pack Page 4 ‘‘ Excellent way of selling. I have previously sold through Horsemart because of the countrywide accessibility and will do so again. Carol Gorman Trade advertising Horsemart.co.uk presents the ideal advertising platform for the equestrian market, with advertising packages designed to generate response. Banners Used to drive traffic direct to your own website. Situated at the top of the site, it is the first thing visitors see. Banners are based on a rotational basis with a maximum of five advertisers. From £800 per month – size: 468x60 pixels Side button Situated down the right hands side of the site, these buttons are rotated amongst 10 advertisers and offer great exposure for your company £300 per monthhomepage – size: 125x125 pixels From £150 per month run of site (excl. homepage) – size: 125x125 pixels Skinny banner This runs across the page and are rotated amoungst five advertisers maximum. £500 per month homepage – size: 980x35 pixels £300 per month run of site (excl. homepage) – size: 980x35 pixels Horsemart Media Pack Page 5 ‘‘ When I placed my ad with you I was reluctant to spend any more money on advertising having placed much more expensive adverts elsewhere without reply. However i am pleased to say I would certainly use Horsemart again. I sold my mare to the first viewer and following that the response was excellent! I received well over 20 enquiries! Thank you very much eNewsletter advertising The Horsemart.co.uk enewsletter is circulated on a bimonthly basis to 32,000 equestrian enthusiasts who have opted in to receive it. Banners These are 468x60 pixels in size and are situated along the top of the newsletter – they offer great impact. £350 per newsletter (top banner) £300 per newsletter (middle banner) £250 per newsletter (bottom banner) Solus sponsorship Available for you to take all advertising spots across the enewsletter. This option offers unrivalled exposure in order for you to push your brand forwards, whilst being affiliated with the equestrian industry’s leading website. £750 per newsletter (not including featured ads) Amy North Featured ads These appear along the left hand side of the email. There are a maximum of four available per newsletter. £200 each Horsemart Media Pack Page 6 ‘‘ After three weeks of advertising my pony she went on trial and was brought shortly afterwards by a lovely family and has settled in well. Brilliant! Kathrin Wills Other advertising Sponsorship email Targeted email branded and written to your requirements. Sent out in association with Horsemart to our database of 33,000 recipients. £1,000 per email Video category sponsorship Sponsorship of Video Ads category link on the home page £1,000 per month Forum sponsorship Sponsorship of the entire forum, 468x60 banner £400 per month PDF brochure download Manufacturers have the ability to upload a brochure of their stock for users of the site to download £600 per year Lineage links Text links to websites for manufacturers £100 per month Please contact us for more information about these deals Horsemart Media Pack Page 7 ‘‘ After placing my advert on Horsemart, I had lots of interest and the first person who came to view my horsebox purchased it. Thanks Horsemart! Sue from Cheshire Adclicker Adclicker is the new pay-per-click advertising solution from Friday-Ad, and is available on Horsemart.co.uk. Adclicker gives businesses the opportunity to advertise online via our websites and reach new customers at a low cost and with no risk. Whether you’re a national company or small local business, Adclicker allows you to reach new customers, leading to increased sales. Our location targeting ensures you only pay to reach the customers you want to talk to. Adclicker works by bidding on keywords associated with your business and then displaying your ad listing whenever a website user searches against these keywords. If the user clicks on your listing and visits your website, then you are charged the amount bid for that keyword. If your ad isn’t clicked then you don’t pay. Keyword bidding starts from just 20p. There are no hidden fees or set up charges, so every penny spent goes towards clicks. The number of keywords you can bid on is unlimited so there is plenty of scope for attracting new customers. Accounts need to be credited on a pre-pay basis. An initial deposit for £50 is recommended to get your listing up and running. At 20p per click, that’s over 250 potential customers delivered straight to your website. Visit www.adclicker.co.uk and click on self service to sign up today. If you’d prefer to speak to an advisor, call 01273 837 807. Horsemart Media Pack Page 8 ‘‘ We had lots of phone calls and she was sold almost immediately Once again thank you very much. Sadie and Wendy Osborne Stock listings Signing up to Stock Listings on Horsemart.co.uk ensures breeders are seen by thousands of potential customers every week. These tailored packages allow dealers to advertise your horses for a fixed monthly fee. Basic listing l Every horse is listed as a separate, searchable ad on Horsemart.co.uk l Each individual listing is linked to a dedicated deadlers page l Prominent email address and website links increae enquiries and deliver traffic l A report on the number of times a horse is viewed allows breeders to compare response against sales made £100 per month Standard listing As above, but allows for unlimited listings as opposed to the basic ten £200 per month Enhanced listing As above and also allows you to have similar horse ads on matching private ads £240 per month Premium listing As above and includes photo adverts (highlighted) at the top of the home page and relevant sections £300 per month These listing packages are also available for other types of business – please ask for further details Horsemart Media Pack Page 9 ‘‘ Because of Horsemart, we were able to sell Spike easily and able to vet the people who wanted to view him. We have brought our new pony off Horsemart as well, Horsemart gave us excellent service every time. Nicola Walker-Voss Online classified rates Online only (30 days) Single column advert Double column advert Horses for sale From £12 From £30 From £40 Horseboxes for sale From £12 From £30 From £40 Other sections From £10 From £30 What’s included in the packages Online only (30 days) Up to 5 photos Online for 30 days You can amend or stop your advert at any time Single column advert From £30 Online and advert in National Horsemart Double column advert From £40 Online and advert in National Horsemart Horsemart Media Pack Page 10 £2.95 August 2008 Ride ‘em cowboy ISstTylHeERE AN September 2008 DOING IT westerAnLTE RNATIV E? e ay pa rt y � Ho rse ma rt’s 10 th bir thd � Cre dit crunch tips ow � Ed enbridge & Ox ted Sh rse � Insure yo ur firs t ho 0 15es0for sale h o rs id e a n d ins 0 30on0 lin e £2.95 9 7717 51 8390 10 sid 0 8> Fo cus o n CoP mpLliU m eS nt ar y T h e LEMENTS r SU a ON p GET THE LOW-DOWN y PP On the £2.95 £2.95 INSIDE 9 77 17 51 83 90 10 0 9> � Ag uid e to y o ur ru g fi tt in g s SUMMER � W in LS IA H olis tic ESSENT H o rs e HORSE SHOWsh o w ticke ts AL ON ATI ERN INT YAL RO R , FO TS KE TIC YOUR plus oth e r g re a t co mp e ti tio ns � TH O US A NDS OF H ORSES FOR S A L E insid e a n d on h o rs e m a r t.co.uk National Horsemart Magazine National Horsemart offers a different proposition to the other equestrian titles, with a blend of both classified advertising and editorial content. The classified advertising offers over one thousand horses and ponies for sales across all breeds and disciplines. The wide price range makes our magazine relevant for both readers who are new to the equestrian world and for experienced riders who are looking for competition or performance horses. There is also a wide array of related advertising for horseboxes, trailers, 4x4s, pets, jobs and equestrian property. Editorial content is in the form of features, live interviews, tried and tested and much more. Horsemart.co.uk will also hold a 10 page on line magazine of each months edition as a downloadable PDF promoting the magazine. Horsemart Media Pack Page 11 ‘‘ Excellent response from people, my phone hardly stopped ringing. Nicola Highfield Title summary Publishing frequency Monthly Cover price £3.50 Pagination 260 pages Available from WHSmith, Co-Op, Martins, McColls, RS McColls, plus other newsagents and retail outlets Target readership Results from BETA’s National Equestrian Survey (2006) show that demographically, equestrian participants are predominantly female (75%), and aged 16-44 years (52%) In terms of social class they are split fairly evenly across the broad groups of AB, C1 and C2DE. We would suggest that our target readership for National Horsemart reflects these general trends, but doesn’t exclude those from the other groups. National Horsemart Advertising Rates Cost per insertion Size Full page Half page Quarter page Eighth of page ROP £515 £260 £210 £85 Classified £350 £210 £130 70 Page specific Page 3, 5 or 7 +25% Cover Inside front cover, inside back cover or outside back cover £750 per insertion Leaflet insertion £30 per thousand Rates include colour, exclude VAT Horsemart Media Pack Page 12 Contact To find our more about how advertising in National Horsemart can help push your business forward, please contact our friendly sales team. Tel: 01273 837807 Email: [email protected] Fax: 01273 837976 Mail: Horsemart, London Road, Sayers Common, West Sussex BN6 9HS Horsemart supports Hope in the Valley RDA .com Horsemart Media Pack Page 13