farmhouse - B2B24
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farmhouse - B2B24
casastile n.13 february 2011 e-mag 2 Front page Living trends When you find this symbol you find an active link Fashion&houseware: the optimism of colour 3 Showcase Interpreting trends 9 Interview Retro style and contemporary lightness 11 What’s hot “Hot” signals from the whole world 13 Trend store New distribution concepts 16 Exhibitions The next appointments Magazine 14. Houseware holds swteady _ New technologies by DuPont _ Ancàp, customised services _ The Yankee Candle world _ 15. Iittala celebrates double anniversary _ From Hong Kong to Italy _ Moneta at Sicilia Fashion Village _ FARMHOUSE Villeroy & Boch, Arti della Tavola via S. Sandri 2, 20121 Milano, tel. 02 655 849.1, www.villeroy-boch.com casastile Living Trends e-mag n.13 - february 2011 The optimism of colour spans from fashion to houseware 1 2 3 www.living24.it Front page TRENDS • Not just grey and black in the male wardrobe but also lots of colour Colour was the main protagonist in men’s catwalks in Milan and Florence, as well as in houseware trade shows in Milan, Paris and Frankfurt. An energizing element in men’s fashion, it draws inspiration from nature: kiwi, celery, wisteria, carrot and mandarin are matched with the softer shades of beige, stone-grey and blue. The daring, however, can go for absolute colours such as orange, red, green, blue (Peuterey). Colours are also used to rejuvenate retro style clothes, so that they can be reintroduced in men’s wardrobes (bombers from the 80s, the Montgomery, leather biker jackets from the 30s, military-style clothes, parka and Eskimo jackets). The coat is now an absolute must (even in camel colour, as Armani sees it) and symbolizes, together with the smoking jacket and lace-up shoes, a focus on classic style, although in a contemporary key. A metropolitan dandy look is reproposed in a mix-andmatch logic: old classics are remade in technical fabrics, neat minimalist collections come in surprising textures (Prada); on the contrary, classic fabrics (check, tweed, Prince of Wales) have been used in utterly contemporary collections (Ferrè, Bottega Veneta), which reminds of the multi-faceted and multi-material interpretations of white in houseware. Vintage blends with casual and draws inspiration from the North with explorer down jackets, Canadianstyle shirts, merino wool sweaters, diamond-patterns (Ballantyne), purl stitching, jacquard (Fred Perry) and Far West style. This is the fashion for elegant and casual men who want to feel at ease in their clothes, keep an eye on the past but aim ■ at a very personal style. (L.T.) • Next winter's must-have garment: the coat • A style? Vintage hints interpreted using new technofabrics 7 1. Moschino 2. Peuterey 3. Dolce&Gabbana 4. Colmar 8 5. Sander 6. Ferré 7. Prada 8. Gucci 9. Emporio Armani 4 5 ...2... 6 9 casastile Living Trends Natural colors e-mag n.13 - february 2011 Showcase The colours of nature rule the catwalks and the home alike. 1. Raspberry is one of the new colours in tableware, and has been used by Emile Henry for his collection in Ceradon ceramic, extremely resistant. The colour mix options of the vast range are countless. 2. Zigo Zago in silicone porcelain is but one of the funny pieces created by Brandani, which uses colour to enliven objects and accessories. 1. EMILE HENRY Tableware 3. When Troels Seidenfaden saw the Bird’s Nest National Stadium of Beijing, he was impressed by its structure, seemingly chaotic and uncontrolled, but stable. That provided inspiration for his Nido, produced by Zak! Designs, available in five colours and two sizes. 4. Ceramic Ok by Aeternum combines the guaranteed quality of thick aluminium and the nice look of its outer lining in silicon paint. The Cream line features cream colour and soft-touch handles in red-painted bakelite. 5. Cheers Purple by Mikasa: polka dots and stripes create an optical mix in the most glamorous colour. 2. BRANDANI Zigo Zago 3. ZAK! DESIGNS Nido 6. The Green Bake comprehensive line of baking pans and moulds in Hi-Top steel with non-stick one-layer Xylan by Guardini stands out for its lively colours, but also for its ecofriendliness. Quality is the philosophy of the company. Watch the video 8 6. GUARDINI Green Bake 4. AETERNUM Cream Line 5. MIKASA Cheese Purple ...3... casastile Living Trends e-mag n.13 - february 2011 New vintage Showcase The memories of the past as signals of contemporary living. 1. Marcel Wanders contributes to Alessi’s catalogue with Dressed: white porcelain and shiny steel are enriched by subtle relief patterns which make an elegant, multisensory collection. 2. The art of cooking with cast iron started in 1906 for Skeppshult; the tradition continues today with unique handmade style pieces and a focus on high quality and healthy living. From this year on, in line with customers’ current needs, items will feature fold-away wooden handles. 3. The Naturofantastic collection by Atelier Lladrò was so successful that is becoming wider; white porcelain is enlivened by marine and vegetal patterns in delicate shades. 1. ALESSI Dressed 2. SKEPPSHULT Classic 4. KAHLA Centuries 4. Past memories live again in the reliefs and decors of the Centuries collection by Kahla, skilfully combined by Barbara Schmidt. 5. Jasper Conran rediscovers the baroque style for Wedgwood: Chinoiserie Baroque is striking in its look and shapes, as well as in its decoration, enriched by precious platinum-coloured patterns. 3. LLADRÒ Naturofantastic 6. For almost 50 years Richard Ginori has embraced one of the greatest Italian handicraft traditions, the Laveno ceramics. This year Paola Navone is paying tribute to it with the Folkware and Blue Sponge table sets (photo). 5. WEDGWOOD Chinoiserie baroque 6. RICHARD GINORI Blue sponge ...4... casastile Living Trends White e-mag n.13 - february 2011 Showcase If you are back to classic, go white. 1. White is made even more airy by the soft, rounded shapes of the Calyx vase by Leonardo. 2. Microplane presents Twist ‘N Grate – Dual Sided, a new cone-shaped grater featuring different kinds of blades on each side. Turn one side over the other to save space. Equipped with ergonomic soft-touch handle. 3. The non-colour of the moment has been chosen by Claudio Bellini for the Blanca kitchenware line. Matt white for the outside, optical white ceramic for the inside, and a white line along the black bakelite handles. By Barazzoni. 1. LEONARDO Springtime 4. Ballarini has chosen Keravis WhiteStone for its Salento line, a last generation material that offers quality, technologic innovation and meets the popular trend of light colours for inner coatings. 5. The whiteness of porcelain lets forms stand out in Akira by Fade. Slight ripples create a chiaroscuro effect and an unexpected feeling of movement. Available in open stock. 2. MICROPLANE 4. BALLARINI 3. BARAZZONI Blanca 5. FADE Akira 6. Spode gives up decor and colour in Petal, an elegant, modern table set which contains all the refinement and simplicity of nature in pure shapes and lines. 6. SPODE Petal ...5... casastile Living Trends e-mag n.13 - february 2011 Texture Showcase Unexpected woofs, infused with fashion, interpret classics. 1. The sophisticated shiny lozenge-patterned steel gives Malìa N. 9 by Sambonet an outstanding look; the collection reflects the latest fashion trends, even in its packaging. 2. The elegant and original Scandinavian company Figgjo is well-known for its creativity and expertise in adding a ‘fusion’ style to porcelain. Its creations provide a striking multisensory experience. In the picture: Velvet and Pulse. 1. SAMBONET Malìa N.9 3. Designed by Enrica Lagerbielke for the Swedish Royal Wedding of 2010, the Divina collection by Orrefors features neat shapes, an elegant relief ice-like effect and crystal brightness. 4. Aqua, the latest exclusive creation by Guzzini, stands out for thrilling transparencies and colours, fluid-like material, beautiful finishes and the brightness of crystal. 5. An evergreen designed by Luca Trazzi for RCR Da Vinci Collection: orderly, large bubbles cover the whole surface of the Bubble vases and cups, highlighting their volume and brilliance. www.rcrcrystal.it 6. The Mosaique photo frame in alloy by Christofle has a traditional shape, enlivened by a rich geometric pattern. 2. FIGGJO Velvet e Pulse 3. ORREFORS Divina 4. GUZZINI Aqua 5. RCR Bubble ...6... 6. CHRISTOFLE Mosaique casastile Living Trends e-mag n.13 - february 2011 Casual Showcase Casual Means Customising Your Style 1. Neat shapes, a fresh floral pattern, light shades. Farmhouse Touch Bluefarm is the new proposal by Villeroy &Boch for daily ‘country living’ style, a refined idea in line with style trends. www.villeroy-boch.it 2. The Fjord Classic line in stoneware by Dansk includes few basic pieces in different colours (grey, sage, khaki), which can be combined with accessories in wood and steel. 1. VILLEROY&BOCH Farmhouse 3. The Leaf salad cutlery pieces by Koziol perfectly fit into each other upon a long polypropylene leaf. It comes in white, black and lilac. 4. Plain, informal lines and a mix of blue, white and grey resembling northern lights. That is what makes the casual but sophisticated style of Halo, the new bright collection by the historic brand Denby. 5. Basic by WMF features Cromargan® steel bowls in four sizes to suit different functions. 6. A timeless classic, Cosmogrill of the Explora line has been conceived for differentiated healthy cooking methods. The traditional quality of the Risolì Gourmet collection is combined with ethnic style and functional design. 2. DANSK Fjord Classic 3. KOZIOL Leaf 5. WMF Basic 4. DENBY Halo 6. RISOLÌ Explora ...7... casastile Living Trends e-mag read Casastile flip version n.13 - february 2011 Retro style and contemporary lightness Interview Claudia Herke from the bora.herke studio, which specialises in trend analysis for consumable goods, explains the styles of the future home. “Genuineness, quality and sustainability are key words for 2011. Products will convey durable emotions and strong values, like the ones that we presented at the Ambiente trade show, organised in four themes: 1. CUTE A cheerful, smart interpretaion of the Fifties 2. RAW Industrial look, genuine and functional 3. REFINED Soft colours and minimalism, a relaxing modernity 4. MASH A mix of multicultural styles, in a fashion-oriented kaleidoscope”. What will be the emerging trends for tableware and kitchenware? “The style in these product categories will remind of the colours and shapes of the Fifties, with fresh pastel colour and new decor ideas. Decoration will be widely used both for china and textiles, often with floral patterns, and the home will be embellished by flower vases again, bringing together a vintage look and a fresh, carefree contemporary style”. Summing up, what will be the keywords for living styles? “Taste will be defined by a desire for perfection, individuality and durable values”. (L.T.) ■ Who’s Who Annetta Palmisano, Claudia Herke and Cam Bora are the founders of the bora.herke studio, which analyses international consumption trends in the industries of fashion, architecture and design. The studio produces a report about lifestyle and home living for the Ambiente trade show of Messe Frankfurt. The identified trends were presented in an exhibition during the trade show, and discussed in a cycle of conferences. 2. 4. 3. 1. ...9... IHA11ad_Casastile_22:Italian ad 6/11/10 10:07 AM Page 1 2.000 espositori da ben oltre 40 paesi 60.000 partecipanti professionisti da oltre 100 paesi Fatevi ispirare con nuove idee e prodotti per far crescere il vostro business durante la Fiera e con i piu' importanti retailers di Chicago famosi in tutto il mondo. La International Home and Housewares Show vanta la presenza di produttori e distributori leader mondiali negli articoli per la casa. Sono esposti prodotti innovativi non ancora presentati alle fiere Europee ed Asiatiche. 6-8 Marzo 2011, Chicago, USA Pre-registrazione gratuita: Visitatori – www.housewares.org/attend Espositori – www.housewares.org/exhibit Per ulteriori informazioni, si prega di contattare: Luciano Miotto Flymar [email protected] www.housewares.org/gia phone +39 02 8474707 casastile Living Trends e-mag www.living24.it n.13 - february 2011 What’s Hot by FCL www.futureconceptlab.com Vademecum by FCL • In marketing, a shift from military strategy to a visionary design outlook. • Actively develop concepts and desires, in addition to passively analysing trends and needs. 1 HOT 1. Sweden Creators Inn Creators Inn is, the first hotel in the world able to give the possibility to artists, designers and creatives in general to take short breaks for free. The first Inn, the result of the collaboration between the Swedish fashion company Elvine Fashion and the design agency Next Century Modern, was opened in Goteborg, while the last space proposed a three-room suit, is located in the Scandic Malmen hotel in Stockholm. The project is in continual evolution and the spokesman for the project says: “We strive to promote emerging designers, those who usually end up spending the night on someone else’s couch…”. The style is essential and there is a shared kitchen and a bulletin board for hanging pictures, drawings, notes. Booking a room is simple: filling out the form available on the website, providing a valid motivation. A valid reason would be that of an ongoing creative project, preferably together with local creatives or activities involving the city. ■ 2 HOT 2. Usa Glowelle beauty to drink Glowelle is a line of drinkable “beauty” products, designed to enable women “to feel safe, beautiful and absolutely radiant”. Containing antioxidants, botanical extracts and fruit, if taken regularly, they help to reduce the signs of aging, moisturizing the outer and inner layers of the skin. To achieve the desired results it is important to use the product for a uninterrupted period of time, it is for this reason that packs for 7 and 30 days are being snapped up. These goods are packaged in individual powder based, servings, available in two flavour combinations: raspberry and jasmine, pomegranate and lychee. This practical and lightweight product is to be carried in a handbag and then dissolved into a bottle of water, or over a fruit salad during the day. For now it is only available at premium stores, including Neiman Marcus and Bergdorf Goodman. ■ ...11... • Follow trends to aim at targets; live scenarios to propose concepts and create your own demand. • Cease pursuing trends and begin constructing them together with those who create them: this is the purpose of concepts. • A permanent link must be established between those who stimulate projects and life scenarios. casastile 4 Living Trends e-mag n.8 - march 2010 What’s Hot by FCL 3 HOT 3. Echo Park, Los Angeles The Cantry - pop-up larder From December 9th till the 19th, a group of young women transformed a coach house in the Echo Park neighborhood of Los Angeles into a larder called ‘The Cantry’, a one-stop trading post for creative DIY passionate. People involved call themselves pantlers, from the name of the servant that in a large household was in charge of the bread and pantry. Pantlers make and exchange home made goods, like handmade creams and soaps, canned and pickled vegetable and soups, and even drawings and magazines, through word of mouth, Facebook posts and the website. ■ ti di qualit Antiaderpeinù trendy à ora HOT 4. Milan The 2nd International Forum on Food & Nutrition The 2nd International Forum on Food & Nutrition has taken place in Milan, at the Università Bocconi, on November 30th and December 1st 2010, organized by the Barilla Center for Food & Nutrition, a real standing think tank created by Barilla in 2009 and composed of experts with different backgrounds in economics, medicine, nutrition, sociology and the environment, in order to gather and analyse international acquaintances, and propose innovative solutions for the future of food consumption and preparation. During this 2nd Forum, the International debate was held on issues such as agri-food resources and environmental sustainability, the role of biotechnologies and the future of food, with the participation of experts the likes Jeremy Rifkin, Claude Fischler, Raj Patel, Kjell ■ Anders Nordström and Carlo Petrini. Vademecum by FCL • È difficile navigare da soli negli scenari avanzati: è necessario trovare dei compagni di avventura. • I progettisti, i designer, gli artisti dovranno partecipare all’elaborazione dei nuovi concept. • Bisogna sapersi staccare velocemente da se stessi e inventare in anticipo quel che ancora non è necessario. • In conclusione: solo se si è pronti a progettare il futuro lo si può vedere. bake La nuova linea di stampi da forno che abbina al colore verde dell’esterno, un rivestimento antiaderente beige chiaro all’interno, per una cucina moderna, che stimola la creatività e dà piacere nell’esecuzione. Green Bake rappresenta una generazione di rivestimenti antiaderenti di qualità, che rispettano la salute e l’ambiente, da sempre utilizzati sugli stampi da forno Guardini. Eccezionali prestazioni, facilità di sformatura e di pulizia dopo l’uso: queste le caratteristiche che hanno reso le superfici antiaderenti famose in tutto il mondo. Ora in versione chiara, in linea con gli attuali trend di mercato. w w w. g u a r d i n i . c o m ...12... casastile Living Trends e-mag n.13 - february 2011 New distribution concepts talk to Casastile click here In store Food and objects meet every day at home; now they do in stores too. These forms of hybrid retail are an emerging trend, as in the case of Buonissimo - L’arcipelago del gusto, the new gourmet store in the centre of Brescia. The four-floor megastore offers local and national top food products (fresh or packaged), with a focus on organic food. Buonissimo intends to be a reference point in the cul1 ture of food, which is why it includes a sophisticated restaurant, a pizza and bread bakery, and a wine bar. The second floor (called De gustibus) houses a cooking school, an area for cooking tools and tableware, and a book café and theme-based library. Half of the 600 square meter floor is occupied by professional tools at accessible prices, integrated with hand-made items by small companies of the Val Trompia, with a focus on tools for finger food. As regards space layout, visitors are welcomed by a set table, then visit a number of themed isles where objects are associated with food products (based on the season and new product launches). Other products are lined up on sleek wooden shelves. ‘The strength – says Tommaso Martini (Gruppo Martini-Sisa) – is the consistency and continuous cross-reference among the different areas: the plates in the restaurant are the ones that you find displayed for sale, and the same applies for the tools that are used during food and wine tasting events. We will shortly start with our cooking classes, for which we will use the same tools that visitors can buy in the store. Also, the entire display area feature videos to explain how to use the products’. (L.T.) ■ 2 3 4 5 1. Cooking classes will take place in the kitchen area (Arc l i n e a ) . 2. The book cafe on the 3rd floor: cooking books (and more), and a selection of tea, c o ffee and delicacies. 3. A wide range of houseware and t a b l e w a re in the Cose di Casa section. 4. The delicatessen counter on the second floor offers fresh and packaged typical charcuterie and dairies. 5. Opposite the kitchen area, a set table displays some of the items for sale. 6. The wine bar in the basement offers a broad selection of wines. Wine tasting and kitchen are open until 11 pm. 6 ...13... casastile Living Trends e-mag n.13 - february 2011 New technologies by DuPont The Ambiente 2011 trade show hosted a world preview of Du Pont’s Teflon non-stick coating in ivory colour. Fifty years after it entered the world of cooking, Du Pont renews itself through more sustainable chemical formulations, without giving up the strengths of its non-stick coatings, which are easy to use, dishwasher-friendly and promote healthy ■ cooking with less fats. (D.R.) Ancàp, customised services Casastile is waiting for you INT. HOME& HOUSEWARES SHOW Chicago 6-8 march 2011 Magazine ANIMA-FIAC Houseware holds steady The metal houseware industry performed stable in 2010. Production was unchanged with 770,000 Euros, just like in 2009. Exports increased slightly (510,000 Euros) as against 2009 (500,000 Euros). Employment dropped by -6%. 2011 should see a +2.6% increase, especially ‘thanks to exports, which are foreseen to grow by +7.8% and prove to be, once again, the driving force for Italian companies’ - President of Fiac Virgilio Bugatti said. ‘The period between the end of 2010 and the beginning of 2011 has been intense for Fiac, as a new flow of orders triggered significant investments’. (D.R.) Customise porcelain to create unique items, the perfect tableware set, the decoration pattern you were looking for. With “You artist” by Ancàp, you can choose and create your own decor: Ancàp will use it on the 100% Made in Italy ceramic of its collections Vienna, Canova, Milano Centrale and many others ■ available on the website ancap.it The Yankee Candle world A leading brand in the home scents industry for its quality and very broad range, Yankee Candle launched eight new appealing fragrances for its spring/summer collection. The famous American brand has also included new product categories: car scent sticks in the most popular flavours, wellness and body care scents, with a new fragrance for the Aromatherapy Spa line, and a collection of flavoured lip glosses and hand cleansing gels. These trendy, innovative proposals are wrapped in appealing packagings to promote impulse purchases and customer loyalty. ■ www.yankeecandle.co.uk ...14... casastile Living Trends Iittala celebrates double anniversary 2011 is an important year for Iittala. One hundred thirty years ago a small glassworks opened in the little Finnish village of Iittala. The same now produces refined creations by top designers such as Aino Aalto and Alvar Aalto. The famous collection created by the latter in 1935 will turn 75 this year. To celebrate these successes, Iittala has launched a line of miniatures dedicated to the vase created by the famous designer and architect. 2011 is also the hundredth year since the birth of Kaj Franck, father of the company's design philosophy. The Helsinki Design Museum will host an exhibition about him next summer. As stated by Jaakko Autere, President of Fiskars' Home Business Area, of which Iittala has been a member since 2007, 'Iittala was able to enlarge the product range and develop the concept of retailing. The design that Iittala and its team of designers offer is timeless'. (D.R.) ■ e-mag n.13 - february 2011 From Hong Kong to Italy The Hong Kong porcelain and houseware brand Jia, the choice of world top restaurants such as Alain Ducasse and Pierre Gagnaire, is now available in Italy. The distributor is Messulam, founded in 1884, which also offers historic brands like Royal Copenhagen, Kosta Boda, Orrefors, Royal Doulton,etc. The Chinese word jia means 'home', as home is the target environment for the company's fine collections of cutleries, table sets, jugs, bowls, saucepans, steamers, tea and coffe sets. Materials and style bring the Chinese and Western culture together: ceramics, clay and bamboo are combined to create striking, original solutions in the natural shades of earth and wood. (P.L.) ■ ...15... Magazine SINGLE-BRAND RETAIL Moneta at Sicilia Fashion Village Moneta’s first single-brand has opened at Sicilia Fashion Village, the brand-new outlet village in Agira, Sicily. The store is conceived to reflect the values of quality and transparency: no obstacle is interposed between the collection and the customers, so that products can be touched. The furniture is neat and emphasises the typical shapes of Moneta kitchen tools. Colour has been given great importance, with red as the key company colour enlivening the interiors and the products. casastile Living Trends e-mag Over 1900 exhibitors have already signed up for the International Home and Housewares Show 2011 (6-8 March). More than 400 are new entries and brands that are coming back after a period of non-attendance. This significant achievement will result in an interesting qualified showcase of new products for buyers. In addition, this year's show will include a new section, Discover Design, with over 60 exhibitors selected by a committee of retailers, industry experts and staff of the International Housewares Association (the organiser of the show) based on innovation, design, quality, brand positioning, focus on exclusive markets and sustainability. Apart from displaying their products in a dedicated area, the selected exhibitors will take part in a new section of the Global Innovator Award. Not only innovation in retail will be acknowledged, but also in production: each exhibitor will have the opportunity to submit two products to an expert jury for evaluation; the winner will be announced during the GIA award ceremony together with the winning international retailer of the 11th edition. Casastile, a partner of the award in Italy, will attend the event with Gasparetto store from Rovigo, the nominee that ■ will represent Italy in the international contest. Istanbul Ideal home Ideal Home International Housewares, Homestyle & Gift Fair Istanbul, 24-27 marzo Organizer: Life Medya www. idealhomefuari.com The fifth Turkish International Housewares, Homestyle & Gift Fair will take place from the 24th to the 27th of March. 20 thousand professional visitors, 250 exhibitors from over 30 countries and 7 thousand buyers from Asia, Middle East and Africa attended the previous edition. Expectations are high for this year's show, which will aim at exploring the most innovative trends in the houseware and giftware industries, namely in the following product categories: tableware, decoration, lighting, giftware, small household appliances and textiles. (D.R.) ■ On page 88 of issue number 353 of Casastile–Retail Book, the wrong dates were given for Sabopiù 2011. Apologies to our readers and to the organisers. Sabopiù, National Exhibition of Innovation and Trends in the Gifts sector will be held from 24 to 26 September at Arezzo Fiere e Congressi, Arezzo. For more information: www.sabopiu.com ...16... click here n.13 - february 2011 Chicago IHHS to highlight design and award an additional GIA International Home and Housewares Show Chicago, 6-8 marzo Organizer: IHA - International Housewares Association www.housevares.org Casastile SUBSCRIBE Casastile e-mag year II n.13 february 2011 www.living24.it EDITOR: Antonio Greco EDITOR-IN-CHIEF: Laura Tarroni ASSISTANT EDITOR: Paola Melis tel. 02 30226828 [email protected] CONTRIBUTORS: Carla Cavaliere, Future Concept Lab, Davide Rota GRAPHIC DESIGN: Fabio Anselmo/studiofans BUSINESS MEDIA EDITORIAL MANAGER: Mattia Losi OWNER AND PUBLISHER: Il Sole 24 ORE S.p.A. 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