Wednesday, November 17 - American Advertising Federation

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November 2010 Vol ume 51 No. 4
American Advertising Federation–Cleveland
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Published by
FROM THE TOP
Our president, Lisa Zone
If you’re involved in branding or marketing,
The American Advertising Federation-Cleveland
4700 Rockside Rd., Suite 325
Independence, OH 44131
Ph: 216-901-4000 Fax: 216-901-4003
www.aafcleveland.com
email: [email protected]
2010-2011 BOARD OF DIRECTORS
OFFICERS:
President: Lisa Zone
VP Programming: Sharon Toerek
VP Membership Development: Jason Schafer
Secretary/Treasurer: Tony Weber
DIRECTORS:
Randy Carpenter, Kelley Keane Drumm,
Christopher Ferranti, Jim Gagen, Andy Halko,
King Hill, Sharyn Hinman, Lou LaGuardia Jr.,
Kelly McGlumphy, Stephanie McNally
ASSOCIATE DIRECTORS:
Dick Clough, Risa Goehrke, Lute Harmon
Jr., Candis Hecking, Grace Heese, Lisa King,
Dominic Litten, Joe Matuscak, Tom Moore,
Alana Munro, Karen Ohlrich, Mike Peterson,
Bridgit Space, Mark Szczepanik, Sean
Szczepinski, Pat Wren
MISSION STATEMENT
The American Advertising FederationCleveland exists to promote the vitality of
the communications industry in Northeast
Ohio through professional education,
recognition of excellence, public service
and social activities that are relevant to our
members and the community.
Editor: Dan Leibundgut
Produced by: LPC Publishing Inc.
Ad sales: Contact John Moore
(216) 721-1800 x124
VOL. 54, NO. 4 November 2010
ON THE COVER
Dave Davis’s 1947 Chevrolet Street Rod graces the cover
of this month’s Portfolio. Dave’s flaming orange Street
Rod was photographed by Rob Wetzler of Wetzler Studios. During the summer months, you might catch Dave cruising the shady streets of his West Park neighborhood in
this eye-catching beauty, or at a local car show where he
trades tips and insight with other local car aficionados.
Wetzler Studios, located in The QuARTer district, an engaging neighborhood of live-work studios along Superior
Avenue, offers custom commercial photography services.
Rob Wetzler joined the family business in 1996, and brings
a unique perspective and an assortment of varied experiences to
the table. His passion shines in the
areas of portraiture, event coverage
and architectural photography. From
web images to trade show graphics,
Wetzlers creates imagery that speak
to your stakeholders. Give us a call
at 216.771.1554, or drop a line to
[email protected] to discuss
your next photography project.
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www.aafcleveland.com
you won’t want to miss our November luncheon featuring four
local marketers presenting “Marketing Through Change – The
CMO’s Perspective.” Our panelists include top marketers from
the Rock Hall, Parker Hannifin, Philips Healthcare and Ridge Tool
Company. As brands are battling for the consumer’s attention in
this new economy, our panelists will share how they are coping and succeeding in the marketplace. Join us on Wednesday,
November 17 beginning at 11:30am to learn more.
And don’t forget! We’re now accepting entries for the 2010 ADDY Awards
through our website. This is our annual “best of the best” awards competition
and our biggest event of the year. What work are you most proud of over the
past year? Entries are due by January 5, 2011, so get that winning work together and get it entered. The awards ceremony will be on Thursday, February 24,
2011. Details to follow.
If you’re interested in sponsoring the ADDYs or any of our other upcoming events
(luncheons, Communications Career Day or other special events), contact our
Executive Director Dan Leibundgut for more information. Sponsorship packages
start at $100 and are a great way to connect with our membership.
Lastly, please remember that AAF-Cleveland exists to serve our membership, so
feel free to contact me with ideas or suggestions at [email protected] or on
twitter at @lzone. Joining a committee is a great way to get connected to the club,
and I’d encourage you to consider getting involved.
Happy Thanksgiving!
THANKS TO OUR CORPORATE SPONSORS (click names for links)
PLATINUM • Liggett Stashower
• DigiKnow
• Repros Color
GOLD • Marcus Thomas LLC
• Time Warner Cable
SILVER • Hughie’s Audio Visual
• Kent State University
• Radio Disney
• Little Jacket
• Virginia Marti College of Art & Design
• flourish
• Melamed Riley Advertising
Around Town
Agencies and Companies On the Move
Melamed Riley Moves To New Digs
Effective November 1, 2010, Melamed
Riley Advertising will be moving to their
new location in Playhouse Square. Their
new address will be 1375 Euclid Ave.,
Suite 410.
Liggett Stashower
Wins Six New Clients
Liggett Stashower announces the addition of six new accounts to its client roster. LS will assist these clients with with
a range of services that include brand
positioning, brand awareness, communications and search engine marketing
and optimization. The following are new
clients:
 Boral Composites Inc.
 Catholic Diocese of Cleveland
Foundation
 Cuyahoga Arts & Culture
 ProVia Door
 SmithBucklin
 Ulmer & Berne LLP
Management Undergoes
Change At Liggett Stashower
Events Calendar
November Luncheon
“Marketing Through Change –
The CMO’s Perspective”
Wednesday, November 17
Doubletree Hotel Lakeside
11:30am
Sponsored by

Liggett Stashower has restructured its
management team to take full opportunity of future growth potential. Mark
Nylander, formerly chief executive officer
(CEO) has been appointed to the position of Chairman of the Board. David
Moore, president, and Stephen Veres,
chief operating officer (COO), were appointed as managing partners in addition to their current titles. Promoted to
Managing Directors are Brian Bloom,
formerly executive vice president, brand
development director; Mark Cerame, formerly vice president, brand experience;
and Susan Preisler, formerly vice president, brand strategy and research.
Nylander will add strategic growth
initiatives to his existing responsibilities
of new business development, client relationship management and professional
and community involvements. Moore
and Veres will share day-to-day executive duties, being jointly accountable for
advancing the Liggett brand. Moore will
oversee the marketing direction of the
agency, and Veres will oversee operations. The newly appointed officers will
report to the reorganized Board of Directors, consisting of two members from
the external community and the three officers named above. Bloom, Cerame and
Preisler will work with Moore and Veres
in supervising agency teams. Nylander,
a Brecksville resident and equity partner in the agency, joined LS in 1994 as
executive vice president, general manager, public relations. He became chief
executive officer in 2004. Moore joined
the agency in 2001 as executive vice
president, creative director. He became
president in 2004. He lives in Avon and is
an equity partner with the agency. Veres, who resides in Aurora, has been
with LS since 2004, when he was named
vice president, finance. He became COO
in 2007. Bloom, an equity partner and
Rocky River resident, joined the agency in
1995 as vice president, account supervisor. He was promoted to executive vice
president in 2008 to head the new business initiatives. Cerame became a part of
LS in 2006 as vice president, Interactive
strategy and marketing. He is a resident of Lakewood. Preisler joined LS In
1992 and, after several promotions, was
named vice president, brand strategy and
research in 2002. She lives In Beachwood
and is an equity partner in the agency.
click!
All URL and email links in Portfolio are
live links for your convenience.
AD PEOPLE
New Associate Helps hfa Demonstrate Results More Quickly
hfa has advanced its
analytical capabilities
both off-line and online including campaign
measurement and tracking, database analysis
and general market
research with the addition
of Adriane Smith. This
provides advanced return on marketing investment for hfa’s clients. Smith,
hfa’s research and database analyst,
is principally responsible for analyzing
and interpreting data using quantitative
techniques and formulating account recommendations based on research findings. She is also a vital part of the team
responsible for campaign planning and
implementation, performance reporting,
analysis and optimization. Smith attended Penn State University, The Behrend
College in Erie, Pa. She graduated with
a bachelor’s degree in mathematics and
a minor in statistics. Smith is a member
of the Business and Professional Women’s Foundation and serves as a mentor
and council member for Big Brothers
Big Sisters of Greater Cleveland. She
resides in Mayfield Heights.
hfa Sharpens Strategic Edge With
Research & Interactive Promotions
Shelly Morton has been
promoted to team leader
/ account supervisor of
interactive. Morton oversees hfa’s interactive project managers to ensure
consistency in process,
and she engages in
strategic collaboration
with clients and internal teams. Morton
also ensures digital/interactive objectives
are met by strategic tactics. Her strong
motivation to drive project
insights from inception to
completion guides Morton in her new position as
team leader.
Lauren Reed has
been promoted to account planner. In her
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new role, Reed works on a variety of
accounts. Reed applies her broad experience in anthropology, qualitative
research and B2B interviewing to develop
and steward brand strategies. She has
appeared as a guest speaker on topics
ranging from social media to new product
development and market
research trends. Reed
holds a bachelor’s degree
in French with a minor in
anthropology from Smith
College. Reed resides in
Cleveland.
Kelly Wanstrath has
been promoted to research manager. Wanstrath’s responsibilities include
providing research methodology and
analysis to fill informational gaps and
drive campaign strategies. With a
comprehensive understanding of hfa’s
clients’ industries, target audiences and
competitors, Wanstrath is ideally positioned for her new role. Her experience
with quantitative and qualitative research
techniques with various audiences allows her to uncover actionable insights. Wanstrath has a bachelor’s degree in
psychology and statistics from Miami
University. She resides in Macedonia.
Point To Point Names Creative
Director
After an exhaustive nation-wide search,
Point To Point has announced Greg
Thomas as creative director. As creative director, Thomas will guide the
development of all agency content, as
well as the creative thinking of the entire
agency. He will be deeply involved in
clients’s business challenges and will be
a catalyst to helping the agency develop creative solutions to those challenges. Most recently Thomas was a
practitioner-in-residence at Kent State
University.
It’s ADDY Season Once Again
AAF-Cleveland is now accepting entries for the 2010 ADDY Awards. The deadline
for entries is Wednesday, January 5, 2011 with judging to take place on January 1415. The winners will be announced at our ADDY Gala on Thursday, February 24. All
Gold and Silver winners will be forwarded on to the District 5 competition to be held
in March 2011. National winners will be announced in June 2011.
 Download the rules and categories here
 Enter here
Liggett Stashower Names
Local CMO’s To Speak at November Luncheon Scholarship Winners
 Sponsorship opportunities here
Today’s marketers are building brands
and communicating with their customers
in an unprecedented time of change. The
new economy, rapid pace of technology
and sheer volume of messages competing for buyer attention present new
challenges and opportunities.
Join AAF-Cleveland as it brings together
a panel of marketing leaders inside
leading organizations based in Northeast
Ohio to get the insider’s perspective on
marketing through change.
New members
Welcome to these new AAF-CLE
members for October
Aaron Erb, Dadada Media Group
David Grager, Parker Hannifin Corp
Cortney MacWherter, NACS
Lindsay Janczewski, CNN Digital
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www.aafcleveland.com
Join us on Wednesday, November 17
at the Doubletree Hotel Lakeside to hear
 Todd Mesek, Vice President of
Marketing & Communications, Rock
and Roll Hall of Fame & Museum
 Ed McKiernan, Vice President of
Marketing, Ridge Tool Company
 Dave Grager, Global Branding &
Advertising Manager, Parker Hannifin
Corporation
 Dominic Smith, Vice President of
Global Marketing, CT/NM Products,
Philips Healthcare
speak on marketing through change.
Tickets are now on sale here
Sponsored by
Isabelle Jones, a senior at Kent State
University (KSU), and Evan Millward, a
senior at Ohio University (OU), are the
2010 winners of the David L. Stashower
Visionary Scholarships in communications, awarded annually by Liggett
Stashower to communications students
attending an Ohio college or university.
The program honors David Stashower,
former chairman of Liggett Stashower,
who retired from the Cleveland branding
and communications agency in 1997. The two scholarships, worth $2,000
each, were awarded at a ceremony attended by the agency’s employees in
Liggett Stashower’s downtown Cleveland office. Jones, a Kent resident, is
pursuing a degree in advertising, with a
minor in Web design and programming. Millward, a resident of Beavercreek, is
pursuing a degree in broadcast journalism. Both students were recognized for
their valuable experiences in the communications field, a proven track record
in the classroom and a strong work ethic
throughout their college careers.
AAF-CLEVELAND PRESENTS
THE CMO’S PERSPECTIVE
Today’s marketers are building brands and communicating with their customers in an unprecedented
time of change. The new economy, rapid pace of technology and sheer volume of messages competing
for buyer attention present new challenges and opportunities.
Join AAF-Cleveland as it brings together a panel of marketing leaders inside leading organizations
based in Northeast Ohio to get the insider’s perspective on marketing through change.
Wednesday, November 17 11:30 a.m. Doubletree Hotel Lakeside
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Tickets: $30 for members $45 for non-members $15 for students Tables of 8 for $220
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216-901-4000
aafcleveland.com
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NOCA Report NOV 2010
Ear to the Ground
At the end of October, NOCA completed
its first-ever survey of members of the
Northeast Ohio marketing communications
industry. The results are being tabulated
even as I write and you read; and should be
ready sometime in November. The results
will be posted to the NOCA website here.
On the Scene
We surveyed nearly 1,000 individuals from
our NOCA distribution list. These individuals represent a thorough cross section of
our industry: advertising, pr, direct marketing, photographers, printers and more.
We were trying to find out what some of
the issues are facing our industry and
how NOCA can help address them. The
results will be a major consideration
when the NOCA Executive Committee
meets soon to develop our strategic plan
for the next 3-5 years.
Item last: If you would like to participate
in future NOCA surveys and/or would like
to be added to our distribution list, visit
the “Contact Us” section of the NOCA
website (onenoca.org).
Jim Tabaczynski
President
NOCA – Northeast Ohio Communications Advocates
www.onenoca.org
Folks enjoying the AAFCLE October Luncheon featuring Eric Ryan of Method Products
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1T
im Scenna, Karri Szymanski,
Sarah Firestone & Dominic Litten
4C
ortney MacWherter with
Evan Perrow
2P
atrick Ginnetti, Melissa Shrake,
Jason Kelly & Todd Moser
5L
isa Zone, Eric Ryan, Sharon Toerek &
Steve Millard
3M
aryanne Cole and Candis Hecking
6R
andy Carpenter, Marc Leaventon,
Dan Roman
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www.aafcleveland.com
7 Audri White and Jeanne Bluffstone
8 Ellie Mancuso, Jack Miller and
Linda Jackson Sowell 9 Rob Spademan, Morgan Kirtland,
Tony Weber, Brandon Mead
2010 ADDY Event
Sponsorships
Presenting Sponsor - $750 (1)
Buffet Sponsor - $300
2 tickets to event
Signage at event
Collateral table at event
Logo on all promotional material including
website
Announce Best of Show Winner
Logo as presenting sponsor on ADDY ShowBook
Half-page – 4/c ad in ADDY ShowBook
List of attendees
2 tickets to event
Signage at each buffet station
Logo on all collateral material including website
List of attendees
Co-Sponsor - $500 (3)
2 tickets to event
Signage at event
Collateral table at event
Logo on all promotional material including
website
Announce one Judges Choice Winner
Quarter-page – 4/c ad in ADDY ShowBook
List of attendees
Tent Card Sponsor - $150
Tent Card at each table
Logo on all collateral material including website
Place Mat Sponsor - $150
Place mat with logo at each place setting
Logo on all collateral material including website
Display Board Sponsor - $100
Signage on ADDY Entry Display Boards
Logo on collateral material including website
Judging Weekend Sponsor - $1,200
Bar Sponsor - $400
2 tickets to ADDY event
Signage at ADDY event
2 tickets to event
Logo on all ADDY promotional material including
Signage at each bar location
website
Signage at event
Dinner for 2 with Judges and AAFCLE/ADDY staff
Logo on cocktail napkins
Sponsor of ADDY Pre-Show at February AAFCLE
Logo on all collateral material including website Luncheon (includes signage/collateral at event, 2
List of attendees
tickets to luncheon & 2-minute elevator speech at
luncheon)
List of ADDY event attendees
ADDY Award Event, February 24, 2011
ADDY Judging Weekend, January 14-15, 2011
Contact AAFCLE Executive Director Dan Leibundgut at 216-901-4000 x-11 or
[email protected] to secure your sponsorship.
www.aafcleveland.com
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