American Advertising Federation–Cleveland

PORTFOLIO
December 2010 Vol ume 51 No. 5
American Advertising Federation–Cleveland
PORTFOLIO
Published by
FROM THE TOP
Our president, Lisa Zone
The holidays are fast upon us, which means one thing:
The American Advertising Federation-Cleveland
4700 Rockside Rd., Suite 325
Independence, OH 44131
Ph: 216-901-4000 Fax: 216-901-4003
www.aafcleveland.com
email: [email protected]
2010-2011 BOARD OF DIRECTORS
OFFICERS:
President: Lisa Zone
VP Programming: Sharon Toerek
VP Membership Development: Jason Schafer
Secretary/Treasurer: Tony Weber
DIRECTORS:
Randy Carpenter, Kelley Keane Drumm,
Christopher Ferranti, Jim Gagen, Andy Halko,
King Hill, Sharyn Hinman, Lou LaGuardia Jr.,
Kelly McGlumphy, Stephanie McNally
ASSOCIATE DIRECTORS:
Dick Clough, Risa Goehrke, Lute Harmon
Jr., Candis Hecking, Grace Heese, Lisa King,
Dominic Litten, Joe Matuscak, Tom Moore,
Alana Munro, Karen Ohlrich, Mike Peterson,
Bridgit Space, Mark Szczepanik, Sean
Szczepinski, Pat Wren
MISSION STATEMENT
The American Advertising FederationCleveland exists to promote the vitality of
the communications industry in Northeast
Ohio through professional education,
recognition of excellence, public service
and social activities that are relevant to our
members and the community.
Editor: Dan Leibundgut
Produced by: LPC Publishing Inc.
Ad sales: Contact John Moore
(216) 721-1800 x124
VOL. 54, NO. 5, December 2010
ON THE COVER
This month’s cover was designed by
Brokaw —a lean, nimble strategic-creativedigital agency famous for helping a handful
of premier global, national, and regional
brands rise above the blah blah. Because you
don’t need a bad case of the flu and icy roads
to remind you it’s winter in
Cleveland. All you need is a
little Brokaw. (And maybe a
sweet cyber snowflake made
with technology and love.)
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PORTFOLIO
www.aafcleveland.com
it’s almost ADDY time! As you’re putting pretty ribbons and
bows on your holiday gifts, don’t forget to wrap up your best
work from the past year too. The deadline for entries is Wednesday, January 5, 2011 and you can find details on the AAF-Cleveland website.
And as long as you’re in the giving mood, don’t forget to give
your favorite college student the gift of career preparation by
sending him or her to our annual Communications Career Day event, which will be
held on Monday, December 20 at The Plain Dealer. Help a student become more
savvy in social media, more entrepreneurial, better coached for the employment
search and get a better understanding of the dynamics of client vs. agency aspects of the business. Interested in helping out? Contact the AAF office for more
information.
As we look ahead to 2011, we have some exciting things planned, including
opportunities to bring more national recognition to our members here in the
CLE. Stay tuned for more details in the coming months. In the meantime, feel
free to contact me (as always) with any questions or suggestions you have
about the club.
Warmest regards,
THANKS TO OUR CORPORATE SPONSORS (click names for links)
PLATINUM • Liggett Stashower
• DigiKnow
• Repros Color
GOLD • Marcus Thomas LLC
• Time Warner Cable
SILVER • Hughie’s Audio Visual
• Kent State University
• Radio Disney
• Little Jacket
• Virginia Marti College of Art & Design
• flourish
• Melamed Riley Advertising
FROM THE EXECUTIVE DIRECTOR
As we reach the end of another year I
thought it was a good idea to give our
members a “State of the Club” report on
how we’re doing. I can happily report
that things are beginning to look up.
After a challenging 2009-10 fiscal year
where revenue and membership were
down, the current fiscal year is showing definite signs of improvement both
in revenue and membership. As of this
writing our membership is at just under
350 and holding steady. We’ve added
new corporate members and attendance
at our monthly luncheons has improved
over last year.
We continue to strive to bring in topnotch speakers on relevant topics to help
grow your business and enhance your
career. This year alone you’ve had the
opportunity to hear from John and Tug
from the American Copywriter blog, Ian
Schafer from Deep Focus who is responsible for the MadMen Yourself craze and
Eric Ryan, Brand Architect from Method
Products to name just a few. In addition
we’ve begun a Presidents’ Council and
have a Freelance Fair and Public Service
initiative in the planning stages for 2011.
With a new branding and promotional
effort from AAF National the ADDYs are
poised to become the MarCom industry’s premier award program.
Speaking of AAF National, did you
know that when you become a member of AAF-Cleveland you automatically
become a member of AAF National and
are eligible for their many value-added
programs? You become part of a network of over 40,000 members across
almost 200 clubs nationally. Your voice
is being heard on any number of issues
facing the advertising industry. Visit our
website at www.aafcleveland.com and
click on the membership tab to find out
about the numerous local and national
discount programs.
As always, we’re always open to new
ideas and thoughts from our members.
Drop me a line at [email protected].
I want to wish you all the happiest of
holidays and a prosperous new year.
Career Day Is
Around The Corner
Our Career Day committee has been
hard at work seeking to make this Career
Day the best ever. If you have college
students interning with you or know
of MarCom students, please let then
know about this information-packed
event. Committee chair Dick Clough
noted “we’re planning an intensive training program that will hopefully deliver
tangible strategies for attendees who are
looking for their first job in our industry.”
Speaker and panelists will include Terry
Egger, Michael DeAloia, Roger Frank and
representatives from many local agencies will be on hand to critique resumes,
portfolios and social media pages.
Career Day is on Monday, December
20 beginning at 8am at the Plain Dealer
located at 1801 Superior Ave. Breakfast,
lunch, AAFCLE Survival Guide and much
more is included for the $25.00 registration fee.
AAF-Cleveland would like to thank
presenting sponsor Virginia Marti College
and co-sponsor The Plain Dealer for their
support.
AD PEOPLE
Liggett Stashower Promotes Three,
Hires One
Liggett Stashower (LS) announces the
promotion of Brenda Stolarski to operations and resource manager, Brian Smith
to information technology manager and
Linda Fantone to senior brand designer
and the hiring of Teresa DeJohn as brand
specialist.
In Stolarski’s new role,
she will administer office
management, maintenance and services; human resources and new
business development.
She began her career at
LS in 1999 as an account coordinator and advanced to her
most recent position as business manager. Stolarski is a 2001 recipient of the
LS Vision Award, an annual employee
recognition award. Stolarski resides in
Strongsville with her husband and two
children.
Smith started at LS in
2005 as network administrator after receiving his
bachelor’s degree in management and information
systems from Akron University. The 2008 LS Vision Award winner will oversee the administration, maintenance and security of the
LS network. The Streetsboro resident also
plays drums for Skychief, a four-member
band that performs in venues throughout
Northeast Ohio.
Fantone was promoted
from brand designer to
senior brand designer.
She was hired after completing the LS Internship
Program in 2007. As senior brand designer, Fan-
tone will have increased responsibility
for the execution of printed and graphic
materials and preparation of finished
art for client projects. Also an LS Vision
Award winner, Fantone has a bachelor’s
degree in visual communication design.
The Hinckley resident is a member of the
Professional Association for Design.
DeJohn will work in a
support role on agency
accounts including Glidden, ShurTech and the
Hospice of the Western
Reserve. She is a 2010
graduate of Ohio University with a bachelor’s
degree in advertising. She
was active in the campus advertising association and studied abroad in Mexico.
DeJohn resides in Mayfield Heights.
continued on page 4
www.aafcleveland.com
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continued from page 3
Wyse Promotes Four New Vice
Presidents, Welcomes Five New
Employees
Wyse is pleased to announce four promotions within the agency.
Julie Telesz has been
promoted to Vice President in addition to her
Account Director position. In her ninth year at Wyse,
Julie will continue to manage the Medical Mutual
of Ohio, Marathon Oil,
and Marathon Petroleum
accounts.
Linda Bremkamp
has been named Vice
President in conjunction
with her duties as Senior
Brand Planner after 24
collective years at Wyse. Linda’s insight and expertise is invaluable benefit
to the full Wyse client roster.
Steve Lageson can
now add Vice President
to his Associate Creative
Director title. Steve has
been an Art Director
at Wyse for 16 years. Currently he lends his
talents to the Wyndham
Worldwide and Vacation
Ownership, GE Lighting, Kelly Services,
and Meineke Car Care Centers accounts.
Steve has been teaching advertising
classes at the Cleveland Institute of Art
for the past 10 years.
Lane Strauss has been
named Vice President
after nine years serving
as Associate Creative
Director and a total of 15
years as a writer at Wyse.
Lane’s words will continue to do their magic on
the Wyndham Worldwide and Vacation
Ownership, GE Lighting, and Meineke
Car Care Centers accounts.
Derek Hannah has
joined the broadcast
department, putting his
design and development
skills to work as an Interactive Producer. Before
coming to work for Wyse,
Derek ran his own interactive animation business
on a full-time basis.
Krista Beyer has joined
the media department as
a Media Buyer and Online
Specialist. Previously at
Time Warner Cable, Krista
is versed in broadcast
planning, buying, promotions and social media
marketing.
Jeff Nomina has joined the media
department as a Media Planner. Jeff
brings previous media planning and
buying experience from his former em-
Five ADDY Misconceptions ploy at Marcus Thomas
LLC. Jeff will serve as
Media Planner on numerous accounts including
GE Lighting, Marathon
Petroleum and Medical
Mutual of Ohio.
Sandi Hensel has
been hired by the account management
department as an Account Assistant, servicing accounts such
as The Cleveland
Clinic, GE Lighting and
GOJO. Sandi is a recent
graduate of Ohio University.
Jody Dana joins Wyse
as Associate Creative Director of WyseDirect, the
agency’s direct marketing
division. Jody has over
25 years of experience
in advertising and graphic design, most
recently as an Associate Creative Director at Point To Point.
Marcus Thomas Managing Partner
Announces
Retirement
Marcus Thomas LLC is
announcing the planned
exit of Beth Hallisy a
longtime agency partner
and head of the agency’s
public relations group. Hallisy’s retirement is effective July 1,
2011 after which she will continue to
work with the agency in a part-time consulting role.
1 “ Clients don’t care anymore.”
With clients able to work with anyone in the world, now is the time to
show YOU care.
2 “ Big ad agencies always win.”
Anyone can win, freelancers to boutiques – it’s concept and quality that count.
3 “ It’s too expensive.”
What is an investment in career/business development worth?
4 “ The committee steers the judging.”
No one is allowed in the room while the judges are working.
5 “ Non-profits and agency work always win.”
Recent Judges Choice Awards winners include CSU, Resultz Fitness, RTA, Cleveland Indians and Akron Children’s Hospital.
Enter the ADDYs today, deadline is January 5, 2011
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PORTFOLIO
www.aafcleveland.com
Events Calendar
Career Day
Monday, December 20, 2010
8am
The Plain Dealer
Sponsored by
FEED
ME.
AT THE AAF-CLEVELAND
COMMUNICATIONS
CAREER DAY.
Career Day is an intensive training program delivering tangible strategies
that will improve your capabilities to find employment in our industry.
[INFO]
Monday, December 20, 2010
8am – 2:30pm
The Plain Dealer
1801 Superior Ave.
TICKETS $25
Includes: Breakfast, lunch, copy of Survival
Guide, full day of courses, resume/portfolio/
social media page reviews
Presenting Sponsor
Register today at
http://tiny.cc/aafcle
COMPANIES ON SITE:
The Plain Dealer, VMCAD, Melamed Riley Advertising,
Marcus Thomas LLC, AKHIA, Hitchcock Fleming &
Associates, Liggett Stashower, Little Jacket, JPT Group,
Tech Czar, Brokaw
Visit www.aafcleveland.com
Questions, call 216-901-4000
or email [email protected]
AAF-Cleveland News
NOCA News
The AAF-Cleveland Education Foundation is pleased to announce that 16 finalists
have been selected for its scholarship program. Final interviews with the candidates
will take place during Career Day on December 20 and winners will be announced
and receive their scholarship checks at AAFCLE’s January Luncheon.
And the good news is…
Congrats Lisa Zone
AAFCLE president Lisa Zone was recently named to Crain’s 40 Under 40 Class of
2010. Congratulations Lisa, this is a very deserving honor.
ADDY Judges Are In
The ADDY Committee has secured three judges for this years ADDY Awards, they are:

Anne Oller, Group Creative Director at Momentum Worldwide, St. Louis, MO
www.linkedin.com/pub/anne-oller/6/539/b13

Trevor Villet, Associate Creative Director at PlanitAgency, Baltimore, MD
www.linkedin.com/pub/trevor-villet/4/7b2/6b5
ADDY awards judging will take place on January 14-15, 2011.
On the Scene
Good or bad, 2011 promises to be interesting… and if not profitable, let’s hope
it’s at least entertaining. Happy New Year!
Jim Tabaczynski
President
NOCA – Northeast Ohio
Communications Advocates
www.onenoca.org
Members and non-members alike enjoying our November Luncheon
featuring our CMO panel.
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2
5
6
1T
odd Mesek, Kathleen
Murphy Colan &
Rob Bisker
2S
hannon Zaher,
Lisa Marshall &
Sharon Toerek
7
8
3D
amien Campbell &
Mindy Dracar
4D
an, Lou Sr, Lou Jr and
Anthony LaGuardia with
Lisa Zone
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PORTFOLIO
www.aafcleveland.com
Fully 60 percent of our respondents felt
that business, in general, will be better in
2011; and specifically nearly 70 percent
thought our industry would do better in the
coming year with comparable numbers for
their individual businesses. The bad news
was that roughly 1 in 7 anticipated increasing staff during the next 12 months.
More than 60 percent saw more business
coming from within Northeast Ohio and
85 percent saw that business coming
from social media – with web development and mobile marketing also showing
sizeable gains.

Jeremy Filgate, VP, Associate Creative Director, Publicis USA, New York, NY
www.jeremyfilgate.com/#/main/
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The December 1 NOCA One Industry Forum was all about crystal ball gazing. We
surveyed the world of NOCA and found
some optimism among the gray clouds
of December.
New members
Welcome to these new AAF-CLE
members for November
Ryan Scott
Doug Merritt The Adcom Group
Bruce Douglas Doner
Karen Skunta Karen Skunta & Company
Audra Kessler Kaiser Permanente
Dave Grager Parker Hannifin
Reed Stith SSP Fittings
Patrick Flynn Home Team Marketing
5 Gabriella Gillota, Barry Leaventon,
Jill Grimm & Colleen Downey
6 Dave Grager, Ed McKiernan, Todd Mesek &
Lute Harmon Jr.
7 Chris Wing, Bob Jackson & Lynn Roman
8 Christy Dillon, Mike Peterson &
Lynette Koenig