Nogoum FM - Pan Arab Research Center

Egypt Radio Survey
NOT TO BE PUBLISHED
Introduction
Pan Arab Research Center [PARC] is pleased to
provide you with “Egypt Radio Survey” “Oct-2015”,
which captures the pulse of Egypt's dynamic audio
listeners' scene.
his survey offers a full coverage of the Radio media
T
Basic exposure habits and presents the audio ratings
by 15 minutes time segments providing an essential
database for media planning in Egypt .
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Introduction
• The survey has been conducted over
the telephone using CATI (Computer
Assisted Telephone Interviewing) with
individual
Males
and
Females
respondents aged 15 (+) years and
above,
of
all
socioeconomic
segments.
• The total sample (n=2770) interviews.
NOT TO BE PUBLISHED
Introduction
• All information included in this
report not to be published or
shared with any third party.
• All information included in this
report are results of marketing
research study and should not be
used in any other different
purposes.
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Reach by Radio Stations
7
Stations
6
Average Reach
Oct15
Nogoum FM
6.33
5
Aghany FM
1.37
4
Al Shabab Wal Riyadah
1.02
Radio Misr
1
Nagham FM
0.82
Mega FM
0.73
Al Sharq Al Awsat
0.69
Radio 90.90
0.33
Radio Hits
0.17
3
2
1
0
Nogoum Aghany Al Shabab
FM
FM
Wal
Riyadah
Radio
Misr
Nagham Mega FM Al Sharq
FM
Al Awsat
Radio
90.90
Radio Hits
 Nogoum FM Ranked as the Highest Reach Among the listed stations
Oct 2015
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BASE: TOTAL AUDIENCE (n: 26,137,000)
Reach by Radio Stations
8
Stations
Average
Reach
Oct15
7
Nogoum FM
7.30
Aghany FM
1.39
Al Shabab Wal Riyadah
1.28
Nagham FM
1.17
Mega FM
0.89
2
Radio Misr
0.69
1
Radio 90.90
0.49
0
Al Sharq Al Awsat
0.41
Radio Hits
0.1
6
5
4
3
Nogoum
FM
Aghany Al Shabab Nagham Mega FM
FM
Wal
FM
Riyadah
Radio
Misr
Radio
90.90
Al Sharq Radio Hits
Al Awsat
 Nogoum FM Ranked as the highest reach across Greater Cairo Among the listed stations
Oct 2015
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BASE: GREATER CAIRO ( n: 10.240,000)
Total Radio by Time Segment
70
63
60
50
54
49
40
43
42
39
30
32
27
20
10
27
24
20
29
24
23
21
16
32
17
19
16
11
8
5
0
Total Radio
Oct 2015
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15
Time Segment
Oct 2015
06:00 - 06:59
07:00 - 07:59
08:00 - 08:59
09:00 - 09:59
10:00 - 10:59
11:00 - 11:59
12:00 - 12:59
13:00 - 13:59
14:00 - 14:59
15:00 - 15:59
16:00 - 16:59
17:00 - 17:59
18:00 - 18:59
19:00 - 19:59
20:00 - 20:59
21:00 - 21:59
22:00 - 22:59
23:00 - 23:59
00:00 - 00:59
01:00 - 01:59
02:00 - 02:59
03:00 - 03:59
04:00 - 04:59
05:00 - 05:59
54.34
62.78
49.34
42.14
38.89
42.73
32.18
19.82
20.86
24.44
15.72
27.11
27.31
22.51
17.3
19.25
29.38
31.68
23.88
11
4.84
7.81
16.44
15.47
BASE: TOTAL AUDIENCE (n: 26,137,000)
Radio stations by Time Segment
Channels
Nogoum FM
Aghany FM
Al Shabab Wal Riyadah
Al Sharq Al Awsat
Radio Misr
Nagham FM
Mega FM
Radio 90.90
Radio Hits
Channels
Nogoum FM
Aghany FM
Al Shabab Wal Riyadah
Al Sharq Al Awsat
Radio Misr
Nagham FM
Mega FM
Radio 90.90
Radio Hits
06:00 - 07:00 06:59
07:59
0.17
1.15
0.31
0.02
0.14
0.15
0.18
0.62
0.12
0.34
0.37
18:00 18:59
2.71
0.9
0.6
0.32
0.28
0.06
0.34
0.29
0.07
19:00 19:59
3.88
0.58
0.27
0.32
0.18
0.23
0.37
0.31
0.08
08:00 09:00 10:00 08:59
09:59
10:59
1.44
1.91
1.33
0.31
0.06
0.28
0.34
0.16
0.28
0.34
0.32
0.15
0.15
0.12
0.6
0.46
0.03
0.28
0.22
0.13
20:00 20:59
2.98
0.46
0.55
0.16
0.33
0.67
0.11
0.32
0.11
21:00 21:59
22:00 22:59
2.64
0.54
1.01
0.23
0.49
0.27
3.3
0.58
0.45
0.43
0.24
0.15
0.22
0.06
0.06
11:00 11:59
1.23
0.34
0.16
0.12
0.12
12:00 12:59
1.56
0.63
0.25
0.08
0.06
0.04
13:00 13:59
14:00 14:59
1.35
0.71
0.4
0.06
0.23
1.09
0.39
0.37
0.2
0.2
0.3
0.15
0.12
0.12
0.12
23:00 23:59
3.24
1.18
0.14
0.31
0.26
0.43
0.08
00:00 00:59
01:00 01:59
02:00 02:59
1.71
0.59
1.76
0.23
0.7
0.22
0.16
0.36
0.16
0.37
0.22
0.3
0.25
0.27
0.27
0.06
15:00 15:59
0.93
0.63
0.47
0.36
0.32
0.03
0.2
0.28
16:00 16:59
17:00 17:59
1.31
0.79
0.89
0.17
0.31
0.06
0.44
0.12
1.86
1.14
1.08
0.48
0.12
0.16
0.14
03:00 03:59
04:00 04:59
05:00 05:59
0.28
0.39
0.23
0.06
0.23
0.03
 Nogoum FM station’s reach hit its peak between 19:00-19:59 evening on average while the its lowest reach was in the early
morning hours between 4:00-5:59 time segment.
 Aghany FM station’s reach hit its peak between 23:00 - 23:59 time segment.
 Al Shabab Wal Riyadah station’s reach hit its peak between 17:00-17:59 time segment.
Oct 2015
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BASE: TOTAL AUDIENCE(n: 26,137,000)
Oct 2015
Nogoum FM
Aghany FM
Al Shabab Wal Riyadah
Al Sharq Al Awsat
Nagham FM
Mega FM
Radio 90.90
Radio Hits
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05:00 - 05:59
0.17
04:00 - 04:59
03:00 - 03:59
1.56
02:00 - 02:59
1.86
01:00 - 01:59
3.3
00:00 - 00:59
2.71
23:00 - 23:59
2.5
22:00 - 22:59
3
21:00 - 21:59
4
20:00 - 20:59
19:00 - 19:59
1.91
18:00 - 18:59
1.35
17:00 - 17:59
1.09
16:00 - 16:59
15:00 - 15:59
1.23
14:00 - 14:59
1.33
13:00 - 13:59
1.15
12:00 - 12:59
1.44
11:00 - 11:59
2
10:00 - 10:59
1.5
09:00 - 09:59
1
08:00 - 08:59
0
07:00 - 07:59
06:00 - 06:59
Radio Stations Reach by Time Segment
4.5
3.88
3.5
3.24
2.98
2.64
1.71 1.76
1.31
0.93
0.5
0.7
0.28
0
0
Radio Misr
BASE: TOTAL AUDIENCE (n: 26,137.000)
Program Average Rating -Nogoum FM
Program Name` Weekly Aired
El Deen Le Allah
Fe El Estad
Ma7atet El Nogoum
Terbo
Al Maw2af
3eyal 3al Radio
7ayatona
Ma Wara2 Al Taradod
Avg. Rating %
1.45
1.44
1.38
1.24
1.16
1.07
1.04
1
Program Name` Daily Aired
Agmad Sab3a
Ma3ak Fil Sekka
Beta2et Entekhab
Nogoum Lounge
3ish Saba7ak
Avg. Rating %
1.74
1.05
1.05
1.02
1
Program Name` Other Days
2a3det Mazzika
Ana Wel Nogoum We Hawak
Esseily 3al Radio
Wa7ed Sa7by
Avg. Rating %
1.12
1.07
1.01
1.01
Oct 2015
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BASE: TOTAL AUDIENCE (n: 26,137.000)
Programs Average Rating – Radio Misr
Program Name` Daily Aired
Min Qalb Al Qahera
3eyadet Misr
Tel3et Shams Enaharda
Radio Misr Café
Wa Laken
Taghteya Lela7dath
Om El Donia
Es7a Lel Donia
Kalam West Albalad
Avg. Rating %
1.35
1.15
1.08
0.88
0.75
0.75
0.72
0.71
0.62
Program Name`other Days
Men Ahl Misr
Youm We Youm
Beek We Beeha
E7tefalat October
Avg. Rating %
2.02
0.66
0.42
0.27
Oct 2015
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BASE: TOTAL AUDIENCE (n: 26,137.000)
Programs Average Rating -Mega FM
Program Name` Daily Aired
Avg. Rating %
Khair Agnad El 2rd (Life)
Khair Agnad El 2rd (Re-run)
Tare2na Wa7ed
El Nass El Tanien
Sherket Al Moze3en Al Motta7da
El Share3
2.01
1.12
1.09
1.07
1.04
0.84
Program Name` Weekly Aired
Avg. Rating %
Fil 3agala El Salama
0.72
Oct 2015
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BASE: TOTAL AUDIENCE (n: 26,137.000)
Duplicated Table
3
Stations
2.5
2
1.5
1
Average reach
Oct 2015
Nagham FM
2.81
Mega FM
2.49
Al Shabab Wal Riyadah
1.23
Radio Hits
1.22
Al Sharq Al Awsat
1.22
Radio Misr
0.68
Radio 90.90
0.55
Aghany FM
0.53
0.5
0
Nagham FM Mega FM
Al Shabab Radio Hits Al Sharq Al Radio Misr Radio 90.90 Aghany FM
Wal Riyadah
Awsat
 Nogoum FM listeners mainly listened to Nagham FM & Mega FM
Oct 2015
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BASE: Nogoum FM Listeners (n: 1.568,220)
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Demographics By Gender
Nogoum FM
46%
54%
Male
Female
BASE: Nogoum FM Listeners'(n: 1.568,220)
Mega FM
Radio Misr
72%
Male
28%
 Nogoum FM listeners were
more slightly tended (54%)
towards Males rather than
Females.
55%
45%
Male
Female
Female
BASE: Radio Misr Listeners'(n: 261,370)
BASE: Mega FM Listeners'(n: 190,800)
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Demographics By Age
Nogoum FM
26%
34%
18%
15 - 24
25 - 34
35 - 44
22%
45 +
BASE: Nogoum FM Listeners'(n: 1.568,220)
Mega FM
Radio Misr
18%
30%
16%
15 - 24
 More than half (56%) of
Nogoum FM listeners were
mainly within (15-34) age
brackets.
25 - 34
36%
17%
15 - 24
49%
18%
16%
35 - 44
45 +
25 - 34
35 - 44
45 +
BASE: Radio Misr Listeners'(n: 261,370)
BASE: Mega FM Listeners'(n: 190,800)
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Demographics By Education
Nogoum FM
20%
33%
Below Primary
25%
Below secondary
Below university
22%
University and above
BASE: Nogoum FM Listeners'(n: n: 1.568,220)
Mega FM
Radio Misr
18%
21%
Below Primary
26%
35%
 45% of Nogoum FM listeners
were below secondary while
33% were University and
Above .
17%
14%
49%
Below secondary
20%
Below university
Below elementary
Below secondary
Below university
University and above
University and above
BASE: Mega FM Listeners'(n: 190,800)
BASE: Radio Misr Listeners'(n : 261,370)
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18
Demographics By Region
Nogoum FM
6%
9%
Grtr. Cairo
26%
Coastal
44%
Delta
Lower Egypt
15%
Upper Egypt
BASE: Nogoum FM Listeners'(n: 1.568,220)
Radio Misr
Mega FM
31%
6%
Grtr. Cairo
 For the 3 stations, listeners are
mainly concentrated in Greater
Cairo
9%
25%
13%
36%
14%
Grtr. Cairo
48%
Coastal
Delta
18%
Lower Egypt
Coastal
Delta
Upper Egypt
Upper Egypt
BASE: Radio Misr Listeners'(n : 261,370)
BASE: Mega FM Listeners'(n: 190,800)
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19
Total Sample Split
31%
50%
33%
15 - 24
50%
Male
25 - 34
Female
35 - 44
16%
20%
45 +
Age
Gender
9%
10%
40%
Greater Cairo
20%
32%
Below intermediate
Coastal
25%
24%
Delta
16%
24%
Lower Egypt
Below university
University and above
Upper Egypt
Governorate
Below secondary
Education
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BASE:TOTAL AUDIENCE (n: 26,137.000)
Thank You…
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