Egypt Radio Survey - Pan Arab Research Center

Egypt Radio Survey - Pan Arab Research Center

Egypt Radio Survey
NOT TO BE PUBLISHED
Introduction
Pan Arab Research Center [PARC] is pleased to provide
you with “Egypt Radio Survey” “Aug - Oct 2015”, which
captures the pulse of Egypt's dynamic audio listeners'
scene.
his survey offers a full coverage of the Radio media
T
Basic exposure habits and presents the audio ratings by
15 minutes time segments providing an essential
database for media planning in Egypt .
NOT TO BE PUBLISHED
2
Introduction
• The survey has been conducted over
the telephone using CATI (Computer
Assisted Telephone Interviewing) with
individual
Males
and
Females
respondents aged 15 (+) years and
above,
of
all
socioeconomic
segments.
• The total sample (n=8016) interviews.
NOT TO BE PUBLISHED
3
Introduction
• All information included in this
report not to be published by any
means.
• All information included in this
report are results of marketing
research study and should not be
used in any other different
purposes.
NOT TO BE PUBLISHED
4
Introduction
• The report and results are for use within the
client’s organization only, no information is
to be disclosed to a third party unless
approved in writing by the supplier (PARC).
• The results | Prognoses contained in the
report are subject to the usual statistical
norms and variables applied to research of
this nature, the client accepts that the
company cannot be liable for the
consequences of any action based on the
report or its interpretation .
NOT TO BE PUBLISHED
5
NOT TO BE PUBLISHED
Reach by Radio Stations
7
Stations
6
Average Reach
Aug:Oct15
Nogoum FM
7.1
5
Aghany FM
1.77
4
Radio Misr
1.28
Al Sharq Al Awsat
1.06
Al Shabab Wal Riyadah
1.05
Nagham FM
0.76
Mega FM
0.54
Radio 90.90
0.47
Radio Hits
0.21
3
2
1
0
Nogoum Aghany
FM
FM
Radio
Misr
Al Sharq Al Shabab Nagham Mega FM
Al Awsat
Wal
FM
Riyadah
Radio
90.90
Radio Hits
 Nogoum FM Ranked as the Highest Reach Among the listed stations
Aug : Oct 2015
NOT TO BE PUBLISHED
BASE: TOTAL AUDIENCE (n: 26,137,000)
7
Reach by Radio Stations
9
Stations
8
Average
Reach
Aug:Oct15
7
Nogoum FM
8.1
6
Aghany FM
2.1
5
Radio Misr
1.32
4
Al Shabab Wal Riyadah
1.25
3
Nagham FM
1.12
2
Al Sharq Al Awsat
1.01
1
Mega FM
0.78
0
Radio 90.90
0.54
Radio Hits
0.24
Nogoum
FM
Aghany
FM
Radio
Misr
Al Shabab Nagham Al Sharq Mega FM
Wal
FM
Al Awsat
Riyadah
Radio
90.90
Radio Hits
 Nogoum FM Ranked as the highest reach across Greater Cairo Among the listed stations
Aug : Oct 2015
NOT TO BE PUBLISHED
BASE: GREATER CAIRO ( n: 10.240,000)
8
Total Radio by Time Segment
50
45
45
40
39
35
35
30
25
35
34
32
28
28
25
20
15
21
17
21
22
23
21
19
16
18
16
13
10
11
5
7
0
Total Radio
Aug : Oct 2015
NOT TO BE PUBLISHED
12
10
Time Segment
Aug:Oct15
06:00 - 06:59
07:00 - 07:59
08:00 - 08:59
09:00 - 09:59
10:00 - 10:59
11:00 - 11:59
12:00 - 12:59
13:00 - 13:59
14:00 - 14:59
15:00 - 15:59
16:00 - 16:59
17:00 - 17:59
18:00 - 18:59
19:00 - 19:59
20:00 - 20:59
21:00 - 21:59
22:00 - 22:59
23:00 - 23:59
00:00 - 00:59
01:00 - 01:59
02:00 - 02:59
03:00 - 03:59
04:00 - 04:59
05:00 - 05:59
34.52
45.18
38.89
34.17
31.71
35.12
27.54
16.97
16.03
20.89
15.55
20.77
22.12
20.87
18.68
18.41
23.01
27.52
24.97
13.47
6.64
10.92
12.08
10.02
BASE: TOTAL AUDIENCE (n: 26,137,000)
9
Radio stations by Time Segment
Channels
Nogoum FM
Aghany FM
Radio Misr
Al Sharq Al Awsat
Al Shabab Wal Riyadah
Nagham FM
Radio 90.90
Mega FM
Radio Hits
Channels
Nogoum FM
Aghany FM
Radio Misr
Al Sharq Al Awsat
Al Shabab Wal Riyadah
Nagham FM
Radio 90.90
Mega FM
Radio Hits
06:00 - 07:00 06:59
07:59
0.34
1.31
0.2
0.13
1.05
0.12
0.45
0.02
0.07
0.04
0.13
0.05
0.15
0.2
0.06
08:00 09:00 10:00 08:59
09:59
10:59
1.75
1.79
1.34
0.28
0.2
0.31
0.74
0.53
0.2
0.53
0.44
0.14
0.52
0.36
0.23
0.58
0.57
0.11
0.13
0.18
0.08
0.22
0.09
0.03
0.11
0.13
0.06
11:00 11:59
0.99
0.27
0.2
0.21
0.22
0.21
0.12
0.06
0.02
12:00 12:59
18:00 18:59
20:00 20:59
23:00 23:59
00:00 00:59
3.08
1.06
0.44
0.37
0.36
0.06
0.39
0.12
0.02
19:00 19:59
4.03
0.8
0.63
0.64
0.36
0.13
0.3
0.21
0.03
2.28
0.68
0.46
0.39
0.68
0.42
0.32
0.14
0.13
21:00 21:59
2.77
0.83
0.36
0.24
0.71
0.21
0.39
0.05
0.13
22:00 22:59
3.21
0.72
0.25
0.36
0.46
0.13
0.21
0.03
0.1
2.87
2.16
0.21
0.24
0.27
0.52
0.06
0.06
0.14
1.74
0.69
0.12
0.3
0.28
0.08
0.09
0.02
0.01
4.22
0.76
0.16
0.18
0.07
0.38
0.14
0.11
0.12
13:00 13:59
14:00 14:59
1.7
0.86
0.15
0.22
0.19
0.21
0.14
0.1
0.04
01:00 01:59
1.44
0.7
0.27
0.23
0.19
0.14
0.28
0.08
0.04
02:00 02:59
3.56
0.18
0.13
0.23
0.03
0.21
0.14
0.13
0.16
1.2
0.09
0.11
0.11
0.12
0.11
0.22
0.07
15:00 15:59
1.65
1
0.52
0.31
0.21
0.19
0.38
0.16
0.05
03:00 03:59
0.42
0.08
0.13
0.16
0.04
0.02
0.02
16:00 16:59
17:00 17:59
2.16
0.74
0.56
0.3
0.51
0.17
0.33
0.24
0.03
04:00 04:59
3.43
1.34
0.4
0.37
0.52
0.14
0.23
0.12
0.09
05:00 05:59
0.24
0.08
0.13
0.07
0.08
0.04
0.04
0.06
0.04
0.03
0.04
 Nogoum FM station’s reach hit its peak between 19:00-00:59 evening and 00:00-00:59 after midnight on average while the its
lowest reach was in the early morning hours between 4:00-5:59 time segment.
 Aghany FM station’s reach hit its peak between 23:00 - 23:59 time segment.
 Radio Misr station’s reach hit its peak between 7:00-7:59 time segment.
Aug : Oct 2015
NOT TO BE PUBLISHED
BASE: TOTAL AUDIENCE(n: 26,137,000)
10
Radio Stations Reach by Time Segment
4.5
4.22
4.03
4
3.5
3.56
3.43
3.21
3.08
3
2.87
2.77
2.5
2.28
2.16
2
1.75 1.79
1.74 1.7
1.65
1.5
1.44
1.34
1.31
1.2
1
0.99
0.5
0.42
0.34
Aghany FM
Radio Misr
Al Sharq Al Awsat
Nagham FM
Radio 90.90
Mega FM
Radio Hits
Aug : Oct 2015
NOT TO BE PUBLISHED
04:00 - 04:59
03:00 - 03:59
02:00 - 02:59
01:00 - 01:59
00:00 - 00:59
23:00 - 23:59
22:00 - 22:59
21:00 - 21:59
20:00 - 20:59
19:00 - 19:59
18:00 - 18:59
17:00 - 17:59
16:00 - 16:59
15:00 - 15:59
14:00 - 14:59
13:00 - 13:59
12:00 - 12:59
11:00 - 11:59
10:00 - 10:59
09:00 - 09:59
08:00 - 08:59
06:00 - 06:59
07:00 - 07:59
Nogoum FM
05:00 - 05:59
0.24
0.07
0
Al Shabab Wal Riyadah
BASE: TOTAL AUDIENCE (n: 26,137.000)
11
Program Average Rating -Nogoum FM
Program Name` Weekly Aired
7ayatona
Ma7atet El Nogoum
Al Maw2af
Terbo
El Deen Le Allah
Ma Wara2 Al Taradod
Fe El Estad
3eyal 3al Radio
Avg. Rating %
3.59
2.05
1.58
1.35
1.32
1.26
1.12
0.96
Program Name` Daily Aired
Agmad Sab3a
Ma3ak Fil Sekka
Beta2et Entekhab
3ish Saba7ak
Nogoum Lounge
Amma Ba3d
Avg. Rating %
1.6
1.41
1.16
1.1
1.09
1.06
Program Name` Other Days
Ana Wel Nogoum We Hawak
2a3det Mazzika
Esseily 3al Radio
Wa7ed Sa7by
Avg. Rating %
2.32
1.31
1.13
0.94
Aug : Oct 2015
NOT TO BE PUBLISHED
BASE: TOTAL AUDIENCE (n: 26,137.000)
12
Programs Average Rating – Radio Misr
Program Name` Daily Aired
Avg. Rating %
Ahwal Almoror
1.08
Tel3et Shams Enaharda
Kalam West Albalad
Om El Donia
Es7a Lel Donia
Min Qalb Al Qahera
Taghteya Lela7dath
3eyadet Misr
Radio Misr Café
Wa Laken
1.04
0.99
0.96
0.87
0.82
0.77
0.54
0.52
0.46
Program Name`other Days
Avg. Rating %
Misr Hena Toreed
1.04
60 Daqeqa
0.96
Men Ahl Misr
Youm We Youm
0.95
0.93
Al Bosat Ahmady
0.61
Beek We Beeha
E7tefalat October
0.58
0.1
Ehtifal Be Qanat Al Suze
0.07
Aug : Oct 2015
NOT TO BE PUBLISHED
BASE: TOTAL AUDIENCE (n: 26,137.000)
13
Programs Average Rating -Mega FM
Program Name` Daily Aired
Avg. Rating %
Khair Agnad El 2rd (Life)
Sherket Al Moze3en Al Motta7da
Tare2na Wa7ed
El Share3
Dars Khosose
El Nass El Tanien
Ya Bakhtk
1.04
0.88
0.79
0.74
0.59
0.58
0.12
Program Name` Weekly Aired
Avg. Rating %
Fil 3agala El Salama
0.63
Aug : Oct 2015
NOT TO BE PUBLISHED
BASE: TOTAL AUDIENCE (n: 26,137.000)
14
Duplicated Table
3.5
Stations
3
2.5
2
1.5
Average reach
Aug:Oct15
Nagham FM
3.23
Mega FM
3.09
Aghany FM
2.94
Al Shabab Wal Riyadah
2.23
Radio Misr
2.01
Radio 90.90
1.85
Al Sharq Al Awsat
1.26
Radio Hits
0.94
1
0.5
0
Nagham FM Mega FM Aghany FM Al Shabab Radio Misr Radio 90.90 Al Sharq Al Radio Hits
Wal Riyadah
Awsat
 Nogoum FM listeners mainly listened to Nagham FM & Mega FM
Aug : Oct 2015
NOT TO BE PUBLISHED
BASE: Nogoum FM Listeners (n: 1.722,428)
15
NOT TO BE PUBLISHED
Demographics By Gender
Nogoum FM
47%
53%
Male
Female
BASE: Nogoum FM Listeners'(n: 1.722,428)
Mega FM
Radio Misr
68%
32%
Male
Female
 Nogoum FM listeners were
more Tended towards Males
rather than Females & the
same for Radio Misr unlike
Mega FM listeners who were
tend slightly toward Females
BASE: Radio Misr Listeners'(n: 334,553)
51%
49%
Male
Female
BASE: Mega FM Listeners'(n: 141,139)
NOT TO BE PUBLISHED
17
Demographics By Age
Nogoum FM
30%
26%
15 - 24
25 - 34
21%
35 - 44
23%
45 +
BASE: Nogoum FM Listeners'(n: 1.722,428)
Mega FM
Radio Misr
19%
15 - 24
43%
18%
20%
25 - 34
35 - 44
45 +
 Nearly half (49%) of Nogoum
FM listeners were mainly
within (15-34) age brackets.
 Radio Misr listeners were
mainly tend toward middle
and upper age groups 35
years and over (63%) same as
Mega FM (54%) .
BASE: Radio Misr Listeners'(n: 334,553)
23%
36%
15 - 24
18%
23%
25 - 34
35 - 44
45 +
BASE: Mega FM Listeners'(n: 141,139)
NOT TO BE PUBLISHED
18
Demographics By Education
Nogoum FM
20%
41%
Below Primary
23%
Below secondary
Below university
16%
University and above
BASE: Nogoum FM Listeners'(n: n: 1.722,428)
Mega FM
Radio Misr
24%
39%
Below Primary
21%
16%
Below secondary
Below university
University and above
 43% of Nogoum FM listeners
were below secondary while
41% were University and
Above, 16% only below
university,
 Almost same distribution is
exist for Radio Misr & Mega
30%
36%
Below elementary
14%
20%
Below secondary
Below university
University and above
FM.
BASE: Mega FM Listeners'(n: 141,139)
BASE: Radio Misr Listeners'(n : 334,553)
NOT TO BE PUBLISHED
19
Demographics By Region
Nogoum FM
10%
8%
Grtr. Cairo
22%
Coastal
47%
Delta
13%
Lower Egypt
Upper Egypt
BASE: Nogoum FM Listeners'(n: 1.722,428)
Radio Misr
13%
Mega FM
14%
Grtr. Cairo
24%
 For the 3 stations, listeners are
mainly concentrated in Greater
Cairo
Coastal
8%
41%
4% 7%
18%
15%
Delta
Grtr. Cairo
56%
Coastal
Delta
Lower Egypt
Lower Egypt
Upper Egypt
Upper Egypt
BASE: Radio Misr Listeners'(n : 334,553)
BASE: Mega FM Listeners'(n: 141,139)
NOT TO BE PUBLISHED
20
Total Sample Split
31%
50%
33%
15 - 24
50%
Male
25 - 34
Female
35 - 44
16%
20%
45 +
Age
Gender
9%
10%
40%
Greater Cairo
20%
32%
Below intermediate
Coastal
25%
24%
Delta
16%
24%
Lower Egypt
Below university
University and above
Upper Egypt
Governorate
Below secondary
Education
NOT TO BE PUBLISHED
BASE:TOTAL AUDIENCE (n: 26,137.000)
21
Thank You…
NOT TO BE PUBLISHED