Mise en page 1 - Camping Cheque

Join the leader
of the low season Open Air Hotel trade!
2014
1
2014
campingcheque.com
THE NECESSITY OF A LOW SEASON STRATEGY
n Take advantage of a strategy tried and
tested for the past 17 years by joining in
with the European leader of the open air
hospitality trade in order to:
Develop your low season activity:
•
the low season is becoming more and more
strategic, the length of stays getting lower
in the high season
Improve your profitability by:
•
spreading costs on a longer period
•
taking advantage of a marketing plan with
a European dimension
•
reducing the risks of a temperamental weather
in summer
Camping Cheque in numbers
•
627 campsites in 29 countries in Europe
and Morocco
•
200 000 Europeans households,
with 45 000 subscribers for 3 years in the
Gold Card club
•
2 million overnight stays in 2012
• Leading distributors represent and recommend
us in 13 countries in Europe and in Canada
(ANWB, Caravan Club, PROMOBIL, Alan Rogers,
PASAR, etc.)
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campingcheque.com
THE CAMPING CHEQUE CONCEPT
La seule formule qui vous garantit une exclusivité territoriale
n A low season concept to stay on
a standard pitch without booking, with
no minimum stay and at the single rate
of 16€ per night for 2 people
n A concept adopted by 200 000 European
households
n An exchange voucher valid for 2 calendar
years inclusive of:
•
1 vehicle, caravan / motor home / tent
•
electricity 6A or 5KW/day
•
access to washroom facilities, 1 hot shower
•
one pet if allowed
n Two means of payments:
•
the paper camping cheque
•
the digital camping cheque
n A challenging selection of the most
beautiful campsites in Europe: 3, 4
and 5-star
m
eedo
ete fr
compl
with
Travel
n Camping cheques acceptation dates
specific to each complex
n Special offers: 6=7 and 11=14
One simple
message:
1 unique rate of 16€
everywhere
in Europe
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THE CAMPING CHEQUE NETWORK
627 campsites in Europe
and in Morocco
11
NORWAY
6
3
SWEDEN
ESTONIA
1
LATVIA
19
DENMARK
14
THE UK
2
25
IRELAND
BELGIUM
9
4
THE CZECH REPUBLIC
LUXEMBOURG
9
11
2
AUSTRIA HUNGARY
3
SWITZERLAND
FRANCE
3
SLOVENIA
ROMANIA
30
2
CROATIA SERBIA
78
2
1
ITALY
BULGARIA
MONTENEGRO
277
46
POLAND
GERMANY
2
9
5
34
THE NETHERLANDS
SPAIN
9
PORTUGAL
GREECE
2
TURKEY
8
MOROCCO
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campingcheque.com
A COMMUNICATION PLAN UNIQUE IN EUROPE
n Paper and Events marketing
Camping Cheque Site Directory + road map
•
170 000 copies distributed in Europe/year
•
680 000 road maps/year
•
7 languages versions
Consumer magazine with a high editorial content:
“3 Seasons”
•
Valuable information relay between campsites
and customers
•
50 000 copies sent 3 times a year to our European
subscribers
•
5 language versions
Press relations
•
Presence on the most popular guides in Europe
•
European magazines
An efficient presence on the best European
trade fairs
n Web Communication
Media web plan
•
Presence on the main web directories on camping
and Tourism
•
Search Engine Optimization on campsites
web-portals
•
Integration of the information sheet
of your campsite
Website
•
13 Camping Cheque websites in 8 languages:
3 000 000 of qualified visitors per year
•
A campsite web-page is visited on average
3500 times/year
Smartphone Apps
•
The information on campsites is available at any
time and everywhere
•
Over 170 000 downloads since it was first
launched
2014
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campingcheque.com
THE STRENGTH OF A EUROPEAN DISTRIBUTION NETWORK
THE NETHERLANDS
DENMARK - NORWAY - FINLAND
The Dutch Automobile Club is our partner in the Netherlands. It
commercialises Camping Cheque to 3,5 million households through
120 ANWB travel agencies.
The DCU (Danish Camping Union), the SF Caravan (Finland) and the
Denmark Camping Cheque office, commercialises Camping Cheque
in Scandinavia.
GERMANY
QUEBEC
Motorpresse in Germany is one of the largest media agency in
Europe. It commercialises Camping Cheque throughout the
country. Both monthly magazines, ‘Caravaning’ and ‘Promobil’,
represent over 180 000 copies. Each month, an article
devoted to Camping Cheque and its members is printed.
The FQCC, (Fédération Québécoise de Camping Caravaning),
represents Camping Cheque since 2003.
FRANCE
BELGIUM
Camping Cheque France, specialist in the outdoor accommodation
in the low season, deals with the distribution of its Camping Cheque
offer on the French territory, with amongst other many partnerships
such as MotorPresse, Trigano…
PASAR (previously Vakantiegenoegens) 1st Belgium campers club
and editor of Kreo, a touristic monthly magazine of reference, is our
exclusive partner in Flemish Belgium.
ITALY
The FFCC (Fédération Française de Camping et Caravaning), partner
of Camping Cheque in France.
The travel agency LARUS VIAGGI is our partner in Italy.
AUSTRIA
Narbonne Accessoires, French specialist on leisure vehicles, retails
Camping Cheque to its already highly qualified customers.
ÖCC (The Austrian Camping Club) is the exclusive partner of
Camping Cheque in Austria. The club is also affiliated to ÖAMTC
(Automobile Club in Austria).
SPAIN
UNITED KINGDOM
Camping Cheque España : Our exclusive agent distributes Camping
Cheque accros Spain. It also makes a point to promote the
campsites network to the Spanish audience.
ALAN ROGERS TRAVEL. The group Mark Hammerton Travel, editor,
including the Alan Rogers guide books, commercialises Camping
Cheque in Great Britain.
CZECH REPUBLIC
Camping Cheque Ceska Republika is our partner in the Czech
Republic. As an exclusive agent, it commercialises Camping Cheque
across the country.
From the 1st of January 2004, the greatest English club of campers
and caravans, The Caravan Club, commercialises Camping Cheque
with the partnership of Alan Rogers to its 800 000 members.
SWITZERLAND
Camping Cheque France commercialises its offer to the Swiss
French, German and Italian speakers.
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campingcheque.com
TO
JOIN THE CAMPING CHEQUE NETWORK
L’adhésion
n Prerequisites
A new campsite can become a member
of the Camping Cheque network if:
•
The camping offers quality facilities and
is rated at least 3 stars
•
The campsite has been visited by the person
in charge in this country
•
The Camping Cheque rate (16€) is required
to show a discount compared to public
prices
n The bonuses
•
An increase in the low season attendance
•
A European marketing and promotional plan
•
An added turnover thanks to the additional
services offered to campers
•
Experienced feedback thanks to team work
with other campsites owners during country
meetings
•
Contacts with European journalists
•
A better SEO of your Website
•
A reserved space on our stands (according
to availability) during European trade fairs
•
promotion across Europe
•
taking part in European trade fairs
•
a territorial exclusivity* is possible
A variable annual supplement according
to the number of cheques achieved
•
From 0 to 250 cheques: 0€ payable for
a returned turnover of up to 3 000€
•
From 251 to 500 cheques: 900€ payable for
a returned turnover of up to 6 000€
•
Over 500 cheques: 1 290€ payable for
a returned turnover of up to 6 000€
An additional source of income:
the campsite is paid on the use of cheques
charged on the Silver Card that i twill have
handed out..
n Example of profitability:
A campsite achieves an average of
1,086 cheques per year.
Some make more than 27, 000 cheques per
year, so an annual turnover, free of commission,
of over 320 000€.
A detailed follow up of the results
Each campsite has its own progress report
including precise indicators on the extra
activity brought by Camping Cheque
(turnover volume, length of stays, origin
of customers)
* Some campsites take advantage of a territorial exclusivity corresponding
to 35 km by road for inland areas and 10 km by road for coastal areas.
Payment of camping cheque:
n The membership fees
The annual marketing fixed costs of 300€
includes :
•
a full page in the 6 language versions
of the Camping Cheque Site Directory
distributed at 170, 0000 copies
•
a campsite page published in the
13 versions of the Camping Cheque website
(3 million visits per year)
•
marketing and sales services
On the basis of a digital camping cheque paid
at 12€, the campsite generates an annual
turnover, free of commission, of over 13,000€.
n Reporting
•
•
a campsite sheet integrated on the
smartphone application
•
paper camping cheque: 11,20€
•
digital camping cheque: 12€
Do you have rental facilities?
Take advantage of the low season
expertise of Kawan Group by subscribing
to the Holiday Cheque concept.
2014
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campingcheque.com
L’adhésion
YOUR CONTACTS
Emmanuelle POUGHON
Coordinator for Spain
[email protected]
0033 (0)6 85 67 59 59
0033 (0)3 85 72 28 97
Grégory DERAIN
Coordinator for South of France and Quebec
[email protected]
0033 (0)6 85 67 59 60
0033 (0) 385 72 28 93
Guy BOULLY
Coordinator for Italy, Switzerland, Greece, Scandinavia, Eastern Europe
[email protected]
0033 (0)6 83 75 62 92
0033 (0) 385 72 28 95
Jonathan HOPKINS
Coordinator for North of France, United Kingdom, Portugal, Croatia
[email protected]
0033 (0)6 77 00 03 90
0033 (0) 385 72 28 92
Mattie DIJKSTRA
Coordinator for Benelux,Germany, Austria, Turkey and Poland
[email protected]
0033 (0)6 24 97 77 27
0033 (0) 385 72 28 94
Camping Cheque
Domaine SaoneOr - Boîte 33
12, rue Alfred Kastler
FR-71530 Fragnes - FRANCE
2014
campingcheque.com