Jordan - MAG Advertising

Transcription

Jordan
Jordan’s
Demographics
Basic Facts
National Capital: Amman
Main Cities: Greater Amman – 2,047.0 million individuals
Ethnic Groups:

Arabs (98%)
Christians (1%)
Armenians (1%)
Religions:

Muslim (94%)
Christian (6%)
Languages:

Arabic – Official Language
English - widely spoken among the upper and middle classes
Currency: Jordanian Dinars
Source: Jordan Tourism Board 2004
Population
Characteristics
5,350.0 million individuals
990.7 households (000)
5.6 average household size (person)
82.3% Urban areas
Literacy 91.3% (pop 15 yrs+)
Income: 44% of the population earns between JD 200
– JD 400 monthly
Age – Gender
Structure
4,000,000
3,500,000
3,000,000
47%
2,500,000
Female
Male
2,000,000
1,500,000
49%
53%
1,000,000
51%
500,000
51%
49%
0
0-14
15-46
65+
National
Holidays
New Years (1st of January)
King’s Abdullah’s Birthday (30th of January)
Eid Al Adha: a 4 day holiday
Islamic New Year
Labor Day (1st of May)
The Birth of Prophet Mohammad
Independence Day (25th of May)
Eid Al Fitr: a 3-day feast marking the end if Ramadan
The Late King Hussein’s Birthday : 14 November
Christmas Day : 25 December
First of Muharam: Islamic New Year
Eid Al Isra Wal Mi’raj
Weekend: Friday & Saturday
Media Scene
Television Media
Television Media
Dominate the market by conveying your
message via television
Our relations allow us to easily collaborate with
top television channels to immediately launch an
effective television advertisement campaign and
negotiate the best broadcasting times at lowest
rates. Whether with local or satellite television
channels we let message enter the living rooms
of millions of people.
Jordanian Channels
JTV1
Local Channel
Satellite Channel
ATV
Starting Date: June 1st, 2006
Media Planning &
Buying Trends in
Television
Program Sponsorship
Time allocation
Captions
Branding in the promotional campaign of the sponsored program
Strategic media bulk buys
Down payment
Monthly payments irrespective of usage
Committed amount
Limited period of time (usually set by one year)
Regular Spots
Payment at the end of the campaign
Radio Media
Radio Media
Transform the Radio Signal to Sales
Whether at homes, offices, or in cars your message will
be heard and become familiar to everyone. We
negotiate the best radio buys in order to get the best
broadcasting times of the day when most of the popular
radio programs are aired. When you need to get your
message immediately, our media experts will decisively
execute radio buys at lowest rates. We deal with best
radio stations in any country to most effectively have an
impact on your target audience.
Radio Stations and
Language they broadcast
in
Radios Owned By the Public Sector:
Amman AM: Arabic
Amman FM 99.1: Arabic
Jordan FM 96.3: English & French
Radios Owned By the Private Sector:
Fann FM: Arabic
Mood FM: English (Old Favorites)
Play 99.6: English
Beat FM: English
Radio Stations
Mazaj FM: Arabic
Rotana: Arabic
Sawt Al Ghad: Arabic
Press Media
Newspapers
Newspapers
We deal with the best newspapers to get your
message to your targeted audience:
Dealing with both local and international
newspapers, we let your ad reach your new
domestic and overseas customer’s doorstep; with one
single call you will have your ad printed ASAP by over 50
newspapers worldwide. Our professional team of experts
will manage insert buys, negotiate lowest rates, and save
you time.
Circulation & Profile
Publication
Lang.-Freq.
Claiming
Circulation
Type
Rai
Arabic – Daily
75,000
Socio Political
Dustour
Arabic – Daily
55,000
Socio Political
Al Ghad
Arabic – Daily
75,000
Socio Political
Arab Al Yom
Arabic – Daily
35,000
Socio Political
Al Diyar
Arabic – Daily
10,000
Socio Political
Jordan Times
English – Daily
25,000
Socio Political
AL-Anbat
Arabic – Daily
10,000
Socio Political
Waseet
Arabic –
Weekly
200,000
Classified &
Commercial Ads
Mumtaz
Arabic –
Weekly
200,000
Classified &
Commercial Ads
Break
Newspaper
Arabic weekly
100,000
Social
(Students)
Arabic
-
Socio Political
Other Weeklies’
Newspapers
Page Sizes of Jordanian
Newspapers
Page Size
Dimensions
Rai, Dustour, Al Ghad, Al Arab Al Yom,
Al Diyar, Jordan Times
Full Page
52.5 cm x 8 col
Half Page
25 cm x 8 col
Quarter Page
25 cm x 4 col
Waseet & AL-ANBAT
Full Page
35 cm x 8 col
Half Page
17.5 cm x 8 col
Quarter Page
17.5 cm x 4 col
Mumtaz & Break
Full Page
35 cm x 6 col
Half Page
17.5 cm x 6 col
Quarter Page
17.5 cm x 6 col
Magazines
Magazines
When it comes to magazines you got MAG
Magazines are read by every market segment in the community from ages 7
to 70. After reading an article in that magazine, the reader would find a
beautifully published page containing an Ad; that beautiful publication and
design will catch that reader’s attention and engrave that advertisement in his
mind. We deal with a large variety of top-notch magazines to ensure quality in
our magazine media campaigns.
In no time at all, we will manage cost-effective magazine insert buys that
convey your message. We get the lowest rate cards and best positioning in
our excellent variety of magazines to most effectively and efficiently present
your products/services in the eye of the reader. We turn print media to
perfection.
Circulation & Profile
Publication
Lang.-Freq.
Claiming
Circulation
Type
Target Profile
Layalina
Arabic - Monthly
12,000
Social
Females
Ahlan
Arabic - Monthly
10,000
Celebrities
Teenagers-Females
JO Magazine
English - Monthly
8,000
Intellectual – Social
Males & Females
Living Well
English - Monthly
15,000
Social
Females
English – BiMonthly
8,000
Décor & Home
Females
Living Well Wedding
English - Annually
10,000
Wedding
Females
Jordan Business
English - Monthly
10,000
Business
Males
Royal Wings
Arabic & English –
Bi-Monthly
3,000
In-Flight Magazine
Passengers
Sharqiyat
Arabic - Monthly
15,000
Social
Females
I Magazine
English - Monthly
5,000
Social
Mail & females
On Campus
English - Monthly
5,000
Social
Teenagers
Anty
Arabic - Monthly
5,000
Social woman
females
Teen World
English - Monthly
5,000
Celebrities
Teenagers
Viva
English - Monthly
5,000
Social woman
females
Living Well Home
Outdoor Media
Spot Signs
Spot Signs
10 networks, each network consists of 10 signs
(distributed as follows):
–
–
–
–
6 in Amman
1 in the airport
1 in the Dead Sea road
2 in East Amman Area
Unipoles
Main Suppliers
BACKLITE
PIKASSO
TRINET
Dead Sea Road
Coverage:
Amman and other Jordanian Districts
Main Roads such as the airport road, national
borders, and some main roads within the cities
Cost depends on:
Size in meters
Rental duration (usually annual rent)
Location
Hardware quality
Megacoms 4x3
4x3 Suppliers
Pikasso
Seagulls
Trinet
Pikasso
Jordan Star Network (Center,
North, South)
175 panels
7 days
Posting in 36 hours
Starting day: Saturday & Wednesday
Nation Star Network (Center,
North, South)
100 panels
7 days
Posting in 24 hours
Starting day: Sunday
City Star (Center & North)
70 panels
7 days
Posting in 24 hours
Starting day: Tuesday
Capital Network (West & East Amman)
45 panels
7 days
Posting in 24 hours
Starting day: Monday
Side by Side Network (West Amman)
50 panels
7 days
Posting in 24 hours
Central Amman Network (West Amman)
25 panels
7 days
Posting in 24 hours
Starting day: Saturday, Monday, & Tuesday
Amman Gold Network (West
Amman)
8 panels
7 days
Posting in 24 hours
Starting day: Wednesday
Focus Amman (Commercial areas
in West Amman)
20 panels
7 days
Posting in 24 hours
Starting day: Tuesday
Source: Pikasso Jordan
Universities’ Network (Jordanian
Universities)
8 panels
7 days
Posting in 24 hours
Starting day: Saturday
Central Irbid Network (Irbid)
15 panels
7 days
Posting in 24 hours
Central Zarqaá Network (Zarqaá)
15 panels
7 days
Posting in 24 hours
Dead Sea Network (Dead Sea Road)
10 panels
7 days
Posting in 24 hours
Starting day: Thursday
Downtown
20 panels
7 days
Posting in 24 hours
Starting day: Thursday
Seagulls
Nation Wide Network (Center, North, South)
150 panels
7 days
Posting in 24 hours
City Network (Center, North, South)
100 panels
7 days
Posting in 24 hours
Amman Network (West & East Amman)
50 panels
7 days
Posting in 24 hours
West Amman
50 panels
7 days
Posting in 24 hours
Shabab Network (Universities,
Schools, Hanging out places, etc… in
Jordan)
50 panels
7 days
Posting in 24 hours
Velvet Network (West Amman)
7 days
Posting in 24 hours
Supermarkets Network
(Supermarkets in Jordan)
40 panels
7 days
Posting in 24 hours
Dead Sea Network (Dead Sea Road)
25 panels
7 days
Posting in 24 hours
Golden Triangle Network (Zarqaá,
Irbid & West & East Amman)
7 days
Posting in 24 hours
Luxury Network (West Amman)
25 panels
7 days
Posting in 24 hours
Zargawi Network (Zarqaá)
15 panels
7 days
Posting in 24 hours
Irbidawi Network (Irbid)
15 panels
7 days
Posting in 24 hours
Mupis
Mupis’ Suppliers
Kassab
Mupi
Tran city ( In the universities only)
Kassab
West & East Amman
1,800 faces (1,500 West Amman & 300 East Amman)
Sold by Circuit
Circuit Details
130 faces – West Amman
30 faces – East Amman
Mupi
Jordanian Districts
900 faces (Jordanian Districts)
Sold by Face
TranCity
Only in universities:
Jordan University
Mota University
Hashemite University
Amman Private University
Zaytona University
Philadelphia University
Al-Isra’ University
Irbid Private University
Al-Khawarizmi Community College
Arab Community College
Al-Zarqa Community College
Rooftops
Rooftop
Suppliers
Trinet
Seagulls
Sakher
Trancity
Others
Rooftops Types:
Prisma (Rotating Panels that can have a maximum of 3 artworks and not
necessarily for one advertiser)
Backlit
Front lit
Coverage:
Amman and other Jordanian Districts
Mainly inside the cities (commercial and high traffic areas)
Cost depends on:
Size in meters
Rooftop Type
Rental duration (ranges from one month to one year)
Location
Hardware quality
Cinema
Century Cinema – Zara
Center
Located in the Grand Hyatt Hotel in West
Amman “Jabal Amman”
5 Theaters
824 Seats
Source: VAL MORGAN Cinema Advertising
Galleria Theaters
Located in the Sheraton Entertainment
Center in West Amman “Abdoun”
2 Theaters
520 Seats
Source: Seagulls
Le Royal
Located in Le Royal Hotel in West Amman
“Jabal Amman”
3 Theaters
530 Seats
Source: Seagulls
Grand Theaters
Located in Mecca Mall in West Amman “Mecca
Street”
7 Theaters
1,200 Seats
Source: Seagulls
Bus Stops
Main supplier
ADVANCED ENGINEERING GROUP
Bus Stops
Location: East & West Amman
Description: Bus Stops
(location list available upon request)
Transit Media
Transit Media
Taking your billboards on wheels
Every day, all public transportation and tracks vehicles
circle the most crowded streets in the city; therefore,
anything attached to them will surly be seen by
passengers, motorists, and pedestrians. We will take
your message not just on the streets but all over the
place. Isn’t Mobile media marvellous?
Main Supplier
TranCity
Bus Branding
Mega Busses
Large Busses
Medium Busses