here - St. Cloud Downtown Council

Transcription

RIDE THE 2015
SPONSOR TRAIN
2015 WINTER FESTIVAL HANDBOOK
ST. CLOUD DOWNTOWN COUNCIL & ALLIANCE FOUNDATION
Welcome to the 2015 St. Cloud Winter Festival!
Thank you for your interest in participating as a sponsor for the 15th annual Winter Nights
& Lights Festival, December 11th and 12th. Included in this packet is an outline of the
sponsorship levels as well as a Sponsorship Commitment Form. Please feel free to
contact Melissa Althaus, Winter Festival Chair, at [email protected] or Pegg A.K.
Gustafson, Downtown Council President, at 320-257-8600, [email protected]
if you have any questions.









Your support is partially tax deductible through the St. Cloud Downtown Alliance Foundation.
Early sponsorship gives you extra exposure for months on the website, Facebook and early
printed materials.
Your sponsorship and involvement supports Downtown and an effective organization.
Your sponsorship provides exciting and memorable community activities.
Your sponsorship includes an entry in the Parade; gets you seen by over 13,000 smiles.
Sponsorship advertising is an exceptional value.
An amazing treat for your staff and clients.
Allows us to continue providing and enhancing this holiday tradition.
It’s just plain fun!
Sponsorship Benefits
Presenting Sponsor Naming Rights
Banner Display
Reserved for our Title Sponsor to be included in all
promotions (i.e. “2015 Winter Nights & Lights
Festival presented by: YOUR COMPANY NAME”)
Your company’s banner displayed during the
Festival activities. Location varies based on level of
sponsorship. Company to provide banner.
Company logo of all sponsors on banner during
Parade and along parade route.
Billboard Advertising
Reserved for our Title Sponsor
Radio Advertising
Sponsors to be mentioned on Leighton Broadcasting
stations to promote the various events and
activities. Sponsors will also be mentioned during
the Parade.
Collector Button, Booklet & Treasure Hunt
Title and Button sponsors’ logos will be on the
Festival collector buttons. The buttons will be
affixed to a booklet with event information,
sponsor logos and registration form to win prizes.
Daily radio clues for the Treasure Hunt starting Dec.
7 will include the Title & Button sponsor names.
Logo on Print Advertising
Company logo included on all print advertising and
a Thank You ad following the Festival.
Logo on DTC website
Company logo and link on the sponsorship page for
up to 12 months.
Logo in weekly e-newsletters
Company logo to be included in pre-Festival enewsletters and official communication to our
members and subscribers.
Social Media Promotions
Sponsors to be promoted via Facebook.
Entry in the Parade
Company encouraged to enter a lighted unit in the
Parade.
On-Site Mentions
Company logo included on marketing posters
distributed throughout the region.
Company name to be mentioned at the sponsored
site. (i.e. Laser Light sponsor mentioned at the Laser
Light Show)
Logo in Mailing
Attendees
Company logo included in direct mailing to over
30,000 households.
5,000 expected Friday, Dec. 11th for the Laser Light
Show/Happy Holiday Express; 5,000+ expected at
Lake George Winter Wonderland and 13,000+
expected for the Parade on Saturday, Dec. 12th.
Logo on Poster
Prize Donor Acknowledgement
Recognized with company logo and donated items.
Becoming a 2-Day Festival
Introducing Festival Collector Buttons & Treasure Hunt
This year we are selling collector festival buttons. They will be for sale at several DTC member
locations. Sponsors may choose to be a location for button purchase/registration. People that
purchase and register their button are eligible to win great prizes donated by our local business
community. If you’re a treasure hunter, register your button to be eligible to win an additional
$1,000(!) in prize money.
To qualify for the full $1,000 prize for the Treasure Hunt, the individual who finds the medallion must have
registered the 2015 St. Cloud Winter Festival Button (postmarked or registered online by Friday, December 4th)
and the daily clues (starting on Monday, December 7th) will be announced on 104.7 KCLD “brought to you by
sponsor”. Groups or hunting partners may not share a registered button. The Button/Treasure Hunt sponsor
will recognize one winner with one prize. If the finder chooses to share the prize award, it will be her/his
responsibility to do so. The Treasure Hunt officially ends at midnight on December 12th.
Collector (stuffed) Polar Bears, Ornaments & Lighted Novelties
In addition to the collector festival buttons, we will be selling cuddly stuffed polar bears and
ornaments as a reminder of the theme “All Aboard the Polar Express”. These items will be sold
along with the buttons at all the participating location. They will also be sold on Friday and
Saturday during the festivities.
Happy Holiday Express (Friday)
Leighton Broadcasting will be opening up their doors to view several model trains
(including the Polar Express Train), visit with Santa, sip on hot chocolate, munch on
cookies and candy canes, and listen to holiday music and more. There will also be a
Santa letter drop off.
Polar Plunge (Friday)
You’ve never jumped into frigid Minnesota waters in December? We’d like to change that! If
we are able to secure a sponsor or some co-sponsors, we plan to host a Polar Plunge on Friday
evening, December 11st at Lake George. Participants will receive a plunge t-shirt. Cost to
participate is $10. We’re asking people to donate coats and blankets; a portion of the
proceeds will go to support the homeless in our community.
Laser Light Show (Friday)
People of all ages enjoy laser light shows with colored lights and laser beams set to
music. We are lucky to be working with Pioneer Place on 5th to provide new light to the
celebration.
Grand Marshal (Saturday)
A WILD hockey player or LYNX basketball player perhaps to serve as our official parade
dignitary? This sponsor will have the opportunity to get autographs and photos with our
Grand Marshal.
Touch-A-Truck (Saturday)
The Winter Wonderland at Lake George on Saturday afternoon provides many activities
such as cookie decorating, petting zoo, wagon rides, Santa and more. This year kids (and
kids at heart) will be able to climb on and interact with firetrucks, police cars, garbage
trucks and construction equipment.
LASER LIGHT SHOW SPONSOR: $2,500
TITLE / PRESENTING SPONSOR: $6,000




















Exclusive Presenting Sponsor Naming Rights
Recognition on all promotions as presenting
sponsor
Recognition on Lead banner in Parade
Logo on billboard
Logo on Collector Button
Presenting sponsor radio spots
Logo in Button Booklet
Logo displayed at button locations
Option to be a button location
Logo displayed at all activity locations
Logo on all print advertising
Logo on poster as presenting sponsor
Logo on mailing to 30,000+ households
Logo and link on website
Complimentary booth space
Logo in e-newsletters
Facebook promotion
On-site mentions
Parade entry; logo along route
Inclusion in thank-you ad
2015 St. Cloud Winter Festival Sponsorship Levels
2015
Sponsor
Levels
POLAR PLUNGE SPONSOR: $3,000















Logo on banner at Plunge location
Logo on Polar Plunge t-shirts
On-site promotions
Logo displayed at all button locations
Logo on all print advertising & posters
Mention on radio
Facebook promotion
GRAND MARSHAL SPONSOR: $2,000






















2015 St. Cloud Winter Festival Sponsorship Levels











Exclusive Sponsorship
Logo on Collector Button
Logo on Medallion
5 days of clues on radio “brought to you by Your
Company Name”
Logo on all print advertising
Logo on poster
Facebook promotion
On-site mentions
Banner logo at Laser Light Show
Logo as part of Light Show
Logo on all print advertising, posters
Mention on radio
Facebook promotion
Logo on Grand Marshal vehicle
Autographs and photos with Grand Marshal
Logo on all print advertising, posters
Facebook promotion
On-site mentions
COLLECTOR POLAR BEAR SPONSOR: $1,000
BUTTON / TREASURE HUNT SPONSOR: $4,500



















Exclusive Sponsorship
Logo on Collector (limited edition) Polar Bear
Logo displayed at all bear sale locations
Option to be a button/bear location
Logo on all print materials, posters
Logo in e-newsletters and Facebook promo
TOUCH-A-TRUCK SPONSOR: $750









Banner recognition on site at Lake George
Facebook promotion
HAPPY HOLIDAY EXPRESS SPONSOR: $500









Banner recognition on site
Facebook promotion
The sooner you sign up to sponsor, the more
exposure you’ll get!
2015 Winter Nights & Lights Festival Sponsor Sign Up
The Parade will be held on Saturday, December 12, 2015 starting at 5:00 p.m.
Business Name
Contact Name
Address
City, State, Zip
Phone
Email
Web Site
☐ Yes, we will have a Parade entry (parade entry form will be sent)
☐ Yes, we will have a booth along West St. Germain prior to and during the Parade.
SPONSOR LEVELS:
☐ $6,000 Presenting
☐ $4,500 Collector Button / Treasure Hunt
☐ $3,000 Polar Plunge
☐ $2,500 Laser Light Show Sponsor
☐
☐
☐
☐
$2,000 Grand Marshal
$1,000 Collector Polar Bear
$750 Touch-A-Truck
$500 Happy Holiday Express
DONATION: Rather than sponsor, our company will make a tax-deductible donation for:
☐ $250
☐ $100
☐ $_________ other
PRIZE: Our company will donate the following prize(s): __________________________________________
valued at $_____________________________ (will be recognized in the button booklet)
COLLECTOR FESTIVAL BUTTONS
This year we are selling buttons. They will be for sale at several DTC member and sponsor locations. Purchased
and registered buttons are eligible to win great prizes donated by our local business community. If you’re a
treasure hunter, your button makes you eligible to win $1,000 in prize money.
 We want to purchase _______ Collector Festival Buttons X $10 each
PAYMENT TYPE
☐ Payment Enclosed ☐ Credit Card
VISA | Mastercard | Discover
Exp Date
$ _____________
☐ Please invoice our company
CC#
Name on card
LOGO FILE
(NOTE: send high resolution logo file to [email protected] no later than October 20 to ensure
promotional inclusion)
My signature confirms that I am to act on behalf of the host organization and that I have read, understand and
agree to abide by the rules of the Winter Nights & Lights Parade. We agree to sponsor and pay the above
sponsorship level fees in full by November 16, 2015.
Signature:
____
Dated:
Without the generous support of our sponsors, we could not host this event. Thank you!
Email or mail to:
1010 W. St. Germain St, Suite 250, St. Cloud, MN 56301 | (320) 257-860

here - St. Cloud Downtown Council

Transcription

Similar documents

Ordering ISPLS Apparel through Lands` End Business Outfitters

2016 Event - The Long Beach BBQ Festival

DP--Trainer Plus LZR--Nordbygda og Rand Skytterlag

Sunday, February 28, 2016 The 26th Annual "Night of 100 Stars"

Visualize emailing template - La Plateforme | Prestataires images

DP--Athletics LZR-

Cougar Sponsor $1500

DP--Athletics LZR--Nordbygda og Rand Skytterlag

Sponsorship Presentation