SCIENTIFIC GAMES CORPORATE PROFILE

SCIENTIFIC GAMES CORPORATE PROFILE
OVERVIEW
AN END-TO-END GAMING AND
LOTTERY SOLUTIONS PROVIDER
As a global leader in the gaming and lottery industries, Scientific Games’ mission is to empower our
customers by creating the world’s best gaming and lottery experiences. Our casino, digital, and instant
lottery games are designed to reach players wherever they are, whenever they want to play, and in
any channel they choose: retail, casino, or digital.
For more than 83 years through our acquired companies, Scientific Games has delivered what
customers and players value most: trusted security, creative content, and innovative technology.
Beginning with the world’s first slot machine, the “Bally Baby” in 1936, to our development of the
breakthrough technology that launched the world’s very first secure instant lottery game in 1973,
we have been a driving force behind the success of customers across the globe.
Headquartered in Las Vegas, Nevada with nearly 8,000 employees worldwide, we serve our
customers from manufacturing and commercial facilities on six continents. Scientific Games offers
customers a fully integrated portfolio of technology, platforms, content, and services for the robust
gaming and lottery industries.
Success is a reflection of talent, and Scientific Games history of success has been driven by our highly
experienced professionals. Our lottery and gaming products have been developed by some of the
world’s top game designers, mathematicians, marketing research analysts, and product managers.
We have been an industry leader in developing and using market research, analytics, and consumer
insights to gain a deep understanding of player demand and preferences. As a result, we continue to
generate new ideas and innovative gaming solutions that provide players with exciting choices and
experiences. We are also committed to working closely with our customers, governments, regulators,
and industry associations to support player protection and responsible gaming.
OUR MISSION
“
To empower our customers by creating the world’s best
gaming and lottery experiences.
”
BUSINESS FINANCIALS
OVERALL ANNUAL REVENUE ~ $2.9 BILLION*
ANNUAL REVENUE
ANNUAL REVENUE
ANNUAL REVENUE
$1.9 billion*
~$800 million*
$200 million*
*Pro Forma 2014
OUR BUSINESS DIVISIONS
Scientific Games is an industry innovator, setting new standards for gaming entertainment and technology solutions
through our proven and recognizable product brands Bally, Barcrest, Shuffle Master, and WMS.
The Company’s Gaming division provides the following solutions:
• Electronic gaming machines for commercial and tribal casinos, as well as video lottery, video gaming, central
determination, licensed betting office, arcade, and bingo markets across the globe.
• A rich library of entertaining game content, including a large portfolio of favorite licensed brands.
• Gaming device and casino management systems for every size of venue, featuring player-tracking, accounting,
reporting, monitoring, bonusing, business intelligence, table-management, and media-management solutions.
• A host of products for the casino pit, including proprietary table games, card shufflers, and chip sorters.
• Electronic table games, including fully electronic as well as multi-terminal and multi-game configurations that can
be linked to virtual, hybrid, and live games.
We bring years of industry knowledge and extensive, proven market research methods to every product development
cycle, striving to ensure that our products deliver entertainment and operating efficiencies.
Our focus on innovative game play generates new ideas for distinctive gaming experiences available through our gaming
device and systems-driven content. Known for both content and hardware innovation, Scientific Games has a vast portfolio
of games and gaming cabinets for every casino and for every player, utilizing engaging play mechanics, proven math, and
interactivity to give players an entertaining and experience.
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OUR BUSINESS DIVISIONS
Our mission is to create the world’s best experiences for
our lottery customers, their retailers, and players. Global
consumer insights from our researchers and data scientists,
continuous innovation from our game content studios, and
our world-class technologies and security set the stage for
responsible growth that maximizes our customers’ long-term
success and returns to lottery beneficiaries.
We offer a diverse portfolio of lottery business products and
solutions including exciting games and favorite licensed
brands, integrated category management for instant games,
industry-leading loyalty programs, engaging interactive
promotions, sports betting, gaming systems, mobile apps,
internet platforms, customized retail programs, point-of-sale
technologies, and managed services.
Our more than 40 years of experience partnering with
lotteries around the globe drives the insights we use to
guide our business and the industry, the innovation that
goes into everything we create, an unwavering focus on our
customers, and a record of proven performance.
MONOPOLY MILLIONAIRES’ CLUB™ is a TV game show, produced
by Scientific Games, where the only way to become a contestant
is by playing the lottery. Participating lottery players enter a
second chance drawing for the opportunity to win a trip to Las
Vegas and a chance to appear on the national show. Filmed on the
largest sound stage in Las Vegas, MONOPOLY MILLIONAIRES’ CLUB is the first TV game show to exclusively
feature lottery players from around the country.
Players are randomly selected from the audience
to join actor and celebrity host Billy Gardell
(Mike & Molly) on stage and test their intuition
and luck in MONOPOLY-themed games based on
elements from the iconic board game. Offering
heart-pounding action and big-money prizes
throughout, the show culminates with one player
moving around a larger-than-life MONOPOLY game
board on a quest to win $1 million. With over $2
million in prizes available in each episode, it’s the
richest game show on TV! For more information,
visit www.playmmc.com/gameshow.
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In the global iGaming and social gaming industry, Scientific Games has spent more than a decade developing
innovative distribution platforms to deliver our compelling, player-favorite content through both current and emerging
digital gaming channels. From top social casino platforms and industry-leading players clubs and rewards programs
to engaging casino-style games, our interactive solutions are built to provide the most exciting digital gaming
experiences for online and land-based casinos. We’ve learned that emerging digital channels can create new
audiences for our proven content library, offer enhanced player engagement, and extend the reach of our customers’
brands.
The SG Interactive product family includes robust solutions anchored
by expansive slot and table game content from Bally, Barcrest,
Shuffle Master, and WMS game studios. These solutions fit into
distinct distribution channels, including a Remote Game Server that
provides online wagering content to regulated iGaming jurisdictions
around the world; Social Casino games like Jackpot Party Casino
Slots, Gold Fish Casino Slots, Hot Shot Casino, and Quick Hit Slots;
and the SG Universe product suite which features multiple platforms
that empower land-based casinos to increase engagement with their players at home, on-the-go and during each
visit to the casino floor. The SG Universe product suite allows for core system integration and is comprised of award
winning platforms: Mobile Concierge, Play4Fun, and VenueBet.
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ABOUT US
ABOUT US
OUR INNOVATION COMMITMENT
AWARDS AND RECOGNITION
90
13
12
5
Our customers and their
players are the ultimate
judge of our work. However, when highly regarded third
parties from the ranks of our customers and other industry experts deem our
product worthy of innovation awards, we appreciate the validation.
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At Scientific Games, we work hard every day to empower our
customers by creating the world’s best gaming and lottery
experiences. Our focus is on providing products that entertain,
delivering a great return on our customers’ invested capital and driving
operating efficiencies. When we are recognized for our work and innovation by esteemed
organizations, it reconfirms the fact that we are doing the right things driven by our mission and
core values.
Including all innovation award competitions, four of which are reflected here,
Scientific Games has won more than 100 innovation awards the past five years.
Above graph reflects 2011-2014 awards granted by Gaming & Technology Awards, Top 20 Most Innovative, HOT Awards, and Slot-Floor Technology Awards.
OUR CUSTOMERS
At Scientific Games, we strive to establish long-term, collaborative relationships with our customers and
become their trusted partner. Such partnerships allow us to build dedicated teams, to create and maintain
customer-specific knowledge, and work together with our customers to improve our product and service
offerings for the benefit of the entire industry. Our global customer base includes:
Commercial and
Tribal Land-Based
Casinos
Central
Determination
Gaming
Jurisdictions
Licensed Online
Casino Operators
Video Lottery
Terminal (VLT)
Operators
Licensed Betting
Operators
Social Sites
Offering Online
Free-To-Play
Casino Games
U.S. and
International
Lotteries
(Government
Sponsored and
Private)
OUR CORE VALUES
BY THE RULES
One mission, one team,
one Scientific Games.
IMPROVE THE GAME
TO WIN
SMART
WITH PASSION
Continuously innovate &
raise the bar.
Take ownership & hold
ourselves accountable.
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TOGETHER
Maintain integrity in
everything we do.
Surpass the expectations
of our stakeholders.
We love what we do &
have fun doing it!
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ABOUT US
ABOUT US
OUR CORPORATE RESPONSIBILITY
WHERE WE ARE
At Scientific Games, we see success as more than delivering great
products and services. To be truly successful, we commit to doing what is
right for our customers, our employees, the communities in which we live
and work, and our stockholders and bondholders.
WORLD HEADQUARTERS:
LAS VEGAS, NEVADA USA
CARES
And we believe the responsible standard we have set for corporate
governance, environmental sustainability, community engagement,
responsible gaming, and diversity contributes to our success and benefits
all stakeholders.
GLOBAL LOCATIONS:
250+ Locations
26+ Countries
6 Continents
INNOVATION THOUGH THE YEARS
1940
1936
Introduced first
slot machine, the
“Bally Baby”
1950
1945
WW2 ends,
company
resumed slot
production,
with “Hi-Boy”
console slot
1960
1963
The three-reel
electromechanical
slot machine
Money Honey
debuted, changing
the gaming industry
landscape
1970
1980
1990
Shuffle Master
introduces the
first multideck card
shuffler
1984
1973
Introduced
world’s first
secure instant
lottery game
Company
developed its
first video poker
machine
Shuffler Master
founded by
John Breeding
and incorporated
in Minnesota
Launched of
AEGIS® open
lottery gaming
system
®
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2010
2007
Introduced first
internet lottery
game in the U.S.
2015
2011
Debuted
industry’s first
linked multistate game
2012
First to integrate
in-casino game
play with online
applications
(Player’s Life)
2014
Jackpot Party Social Casino
launched for iPhone
2011
1983
8
2005
2004
1995
1976
Created a new division called
SlotData System
2000
1996
2006
Introduced first
Community Gaming
play action that used
a server to drive
bonus play
2008
Introduced first Adaptive
Gaming product that
saves player progress
and trophies
First Shuffle Master
games launched
online
2013
Launched first
cross-jurisdictional,
motivation-based player
segmentation study for
lottery and gaming
2015
2011
Debuted first
iPhone mobile
app for lottery
play at retail
Integrated lottery and
sports betting systems
[
Introduced first
original one-hour
prime time lottery
TV game show
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LOCATED WHERE OUR CUSTOMERS NEED US
Headquartered in Las Vegas, Nevada, Scientific Games is a global lottery and gaming
technology and manufacturing company with offices and employees on six continents. Our
company has nearly 8,000 employees worldwide, with more than 250 locations in over 26
countries. A strategic presence in every major global market enables Scientific Games to be
close to our customers and stay abreast of market demands so that we can respond quickly
and efficiently tailor our products and services to each market’s changing needs.
STOCKHOLM, SWEDEN
LEEDS, ENGLAND
CEDAR FALLS, IA
MANCHESTER, ENGLAND
MONTREAL, CANADA
LONDON, ENGLAND
VIENNA, AUSTRIA
NICE, FRANCE
LAS VEGAS, NV
CHICAGO, IL
TEL AVIV, ISRAEL
BEIJING, CHINA
ALPHARETTA, GA
BARCELONA, SPAIN
MEXICO CITY, MEXICO
MACAU, CHINA
PUNE, INDIA
BANGALORE, INDIA
CHENNAI, INDIA
SANTIAGO, CHILE
SG CUSTOMER PRESENCE
BUENOS AIRES,
ARGENTINA
JOHANNESBURG,
SOUTH AFRICA
SG FACILITIES
CORPORATE HEADQUARTERS
DEAL OR NO DEAL: TM & © 2015 Endemol International B.V.
THE LORD OF THE RINGS © 2015 New Line Productions, Inc. All rights reserved. The Lord of the Rings: The Fellowship of the Ring, The Lord of the Rings: The Two Towers, The Lord of the Rings: The Return of the
King and the names of the characters, items, events and places therein are trademarks of The Saul Zaentz Company d/b/a Middle-earth Enterprises under license to New Line Productions, Inc.
MARGARITAVILLE ® & © 2015 Margaritaville Enterprises, LLC. All rights reserved.
MONOPOLY © 2015 Hasbro. All Rights Reserved. Licensed by Hasbro.
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STAR TREK: TM & © 2015 CBS Studios Inc. All rights reserved. STAR TREK and related marks are trademarks of CBS Studios Inc.
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Unless otherwise noted, trademarks are owned in the United States and elsewhere by, or under license to or from, Scientific Games Corporation or one or more of its directly or indirectly wholly owned companies.
©2015 Scientific Games. All Rights Reserved.
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