PlayCentral HD - Scientific Games


PlayCentral HD - Scientific Games
PlayCentral HD
Interactive high-definition self-service kiosk for
instant, draw, and other lottery game sales
Breakthrough retail technology
Scientific Games’ new PlayCentral HD technology takes the self-service lottery
experience to a new level. At the heart of the PlayCentral HD is a 42’’ full HD
touchscreen display with a 3-D graphical user interface that offers unique interactive
capabilities. PlayCentral HD puts the player in command of the game options and the
information they want to access, while offering all of the features expected in a
self-service kiosk and more:
■ 24 instant games
All lottery draw games
■ High-frequency draw games (where allowed by law)
■ Payment with cash, credit/debit card, or mobile (i.e. Android
Pay or Apple Pay)
■ Ticket checking and validation
■ Age verification
■ Integrated advertising display
■ ADA compliance
■ Multi-lingual
A powerful user experience at your fingertips
Our PlayCentral HD is breakthrough retail technology for consumers
and disruptive for lotteries – for the first time offering a “shopping cart” experience similar
to internet retailers. With high-definition visuals, the PlayCentral HD’s advanced
self-service vending technology allows consumers to select both instant and
drawing-based games, complete their purchase with cash, credit/debit card, or mobile (i.e.
Android Pay or Apple Pay) – a lottery industry first – and play their games in one immersive
experience. Players are in control of the entire purchase experience, including whether to
view games using our unique 3D rotating carousel or a grid view showing all games
on-screen at once. Advanced sorting makes it easy to view games by type, price point,
most recent, and more. All of this enhanced player engagement can only be provided by
technology with such an interactive and dynamic user interface.
Unparalleled detail
When selecting an instant game for purchase, players can view the full-size ticket, front
and back, along with other unique information like top prizes, 2nd Chance drawings,
odds of winning, how to play and more. While traditional push-button retail terminals
only allow players to see a small portion of the ticket through
a plastic window, the PlayCentral HD has the ability to
provide much more information to the player about the
game play, top prizes, 2nd chance drawings, and more.
©2016 Scientific Games. All Rights Reserved. | January, 2016
PlayCentral HD
Go mobile
Using Scientific Games’ industry-leading smartphone lottery apps, players can create a
virtual playslip and store the playslip on their phone. The virtual playslip’s 2D-barcode
can be easily read by the PlayCentral HD’s barcode reader to process the play just like a
paper playslip. Although most U.S. lotteries don’t allow players to purchase lottery
products via the internet or mobile yet, through interactive mobile apps they can
connect with their players, extend engagement with the lottery brand and integrate
mobile with the retail purchase in a simple way.
Advanced features
Networked to a central data center for operational excellence and analytics, the
PlayCentral HD provides valuable insights into player behavior and purchasing trends.
This information not only helps to ensure the PlayCentral is stocked with the games
that players want to play, but also provides insights into game preferences through
other sales channels. It also features beacon technology that allows for proximity
marketing to actively engage registered players through their smartphone mobile
lottery app of possible promotions, upcoming drawings, hot games, and other timely
Validation and vouchers
The PlayCentral HD can validate all instant and draw game tickets under a prize value
threshold determined by the lottery. Prize winnings are credited to the player’s
balance of funds in the kiosk. The player can use the funds to purchase additional
games or cash out at any time and receive a voucher. Vouchers can be re-inserted into
the PlayCentral HD with the funds transferred to the player’s balance or validated at
any lottery retail terminal in the state.
Evolves with changing needs
The PlayCentral HD software-based touchscreen interface allows the lottery to add new games, update existing games, revise
branding, update the layout or change advertising by simply updating the terminal software remotely from the central system. The
PlayCentral HD can be easily modernized, which makes it the most likely solution to evolve with the lottery and meet its changing
needs in the coming years.
Targeted relevant advertising content
Content on our Lottery InMotion™ integrated advertisement display can be customized for a specific PlayCentral HD kiosk, for
instance, targeted messaging for a specific partner retail chain account. This allows cross-promotional content to be displayed,
providing a value-add service that benefits the retail partner as well as the lottery.
ABOUT US: Scientific Games Corporation is a leading developer of technology-based
products and services and associated content for worldwide gaming, lottery and
interactive markets. The Company’s portfolio includes gaming machines, game
content and systems; table games products and utilities; instant and draw-based
lottery games; server-based lottery and gaming systems; sports betting technology;
loyalty and rewards programs; and interactive content and services.
Scientific Games, SG Lottery, PlayCentral and Lottery InMotion are marks owned in the U.S. and
elsewhere by Scientific Games Corporation or one of its directly or indirectly wholly owned companies.
1500 Bluegrass Lakes Pkwy.
Alpharetta, GA 30004 USA
©2016 Scientific Games. All Rights Reserved. | January, 2016

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