Non-Traditional Instant Games Fact Sheet_v8

FACT SHEET
Non-Traditional
Instant Games
Scientific Games
has a great way to
generate buzz at retail
Special games that demand
attention
Scientific Games has developed a series
of 3D games that look fantastic at retail
even without 3D glasses – but take on an
Scientific Games is constantly seeking
ways to deliver the instant game
exciting three-dimensional effect when
experience in surprising, non-traditional viewed with the glasses. And the games
formats. By combining our unparalleled are completely customizable, allowing
instant game expertise with lessons
lotteries to feature logos, graphics
from the entertainment and packaged
supporting the game theme and countless
goods industries, we have developed a other concepts.
portfolio of products that are instant
games at heart but with much more
Playing card games
entertainment value. Here are just a few This unique idea came from market
of the non-traditional instant games we research which showed that some players
offer to generate excitement among
enjoy buying and playing multiple games
players and retailers alike.
from the same pack – and in some cases,
Redefining the
traditional instant
game
even buying entire packs. Sometimes
players do this on their own, but often
Three-dimensional entertainment can
they join in with friends or family members.
be found just about everywhere these
Scientific Games capitalized on this
days, from movies, to television, to
phenomenon and created a product that
video games – and for good reason. 3D
encourages the bulk purchase of games
technology adds to the fun and excitement
and gives players something of value
of the lottery play experience and
beyond the games themselves.
provides even more value to the
consumer for their dollar. But printed
With Scientific Games’ Playing Card Deck,
3D products have struggled to enjoy
the same success as digital 3D products players get a pack of 54 unique lottery
games which doubles as a deck of cards.
because they can appear blurry and
out-of-register without the requisite 3D There are 13 game cards of each suit
(hearts, diamonds, spades and clubs) plus
glasses. This is a significant issue at
retail where a positive visual experience, two jokers. Additional cards can be
added, if desired, to include promotional
typically the product’s packaging, is
coupons and advertising messages.
vital to the success of the product.
3D games
06/2013
FACT SHEET
Non-Traditional Instant Games
For
Placement
Only
Players can scratch and play each
individual game card for a chance to
win, then have a full deck of usable
playing cards.
When tested in focus groups, players
indicated that they could see themselves
using the deck as a way to add more fun
to their existing poker or bridge games.
Other players indicated that it was a
product they would share with a friend
to purchase.
Pouch games
Scientific Games’ pouch game product
provides players with terrific value by
offering multiple games for a reduced
price. For example, five $5 tickets for
$20. This is also a tried and true way to
introduce higher price point games that
increase the average transaction amount
at retail, while still giving players
tremendous play value. A variety of play
styles, prizes, themes and play features
can be offered all in the same pouch.
These are just a few of the examples of
non-traditional instant games offered by
Scientific Games that expand the
definition of an instant game and offer
players more excitement. For samples of
these games, contact your Scientific
Games sales executive.
About us: Scientific Games
Corporation is a global leader in
providing customized, end-to-end
gaming solutions to lottery and
gaming organizations worldwide.
Scientific Games’ integrated array
of products and services includes
instant lottery games, lottery
gaming systems, terminals and
services, and internet applications,
as well as server-based interactive
gaming terminals and associated
gaming control systems.
www.scientificgames.com
1500 Bluegrass Lakes Parkway
Alpharetta, GA 30004 USA
770.664.3700
06/2013