Untitled - West Ham United

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1.1. Ensure STs are priced competitively: Keep them affordable/at the
same price/reasonable or lower once we have moved (X39)
For some there is an expectation that the club will increase prices:
“Decent prices, not the £1,000 we expect for Band 1”
“extortionate prices should not be a factor for selling it as a premium product”
STHs want affordability and…
“the best prices for the best seats in the house” (x5)
Some believe that STs will need to be discounted (v Boleyn) to fill the OS and
ensure value and differentiation or OS year 1 STHs may down grade to member or
general purchasers in future years
”I know a lot of people who are saying they "might" buy a STH for the first season but
they expect to be able to pick and choose games in future years”
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6.2. Engage with schools and clubs through player visits (x26) and coaching
sessions (x18) - at schools, in communities & OS
By far the most popular suggestions… especially from younger supporters
“…I think it would make some of my friends support West Ham too.” (10 y.o Ryan)
“I would love to see one or two of the players pop in, even if just for half an hour”
“Fun coaching days with u21 players/senior pro’s”
teachers and others running clubs also contributed
“As a head of an education department I know the children would love for some of the
players to come to my school”
“A player could attend a question and answer session during the school day or give a
talk about my life as a West Ham player”
and the input was not just restricted to the first team squad
“Include the Ladies and youth teams”
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Displayed at Olympic
Stadium
26%
On line memory book and
picture gallery
9%
Final day programme
7%
Book
29%
Video (Ground/Social
Media)
27%
Read out on the pitch/pre
scripted so words on the
screens
2%
Hammerettes
27%
Brass Band
27%
Winning ideas from
competition for new
match day experiences
5%
Return to "The
Atmosphere"
5%
Themed Match Days
27%
Local Bands
9%
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