Scratch My Back - Scientific Games

FACT SHEET
Scratch My Back™
More play,
more fun –
from Scientific Games
Auto-wins, multipliers,
winner-take-all symbols
For years, lotteries have depended on
tried and true symbols to add value and
excitement to their instant game
portfolio without increasing payouts.
But as players become accustomed to
these traditional play features as extra
ways to play and win, finding new and
different ways to offer additional value
becomes more and more difficult.
Scientific Games’ Scratch My Back™
feature gives lotteries a new way to
enhance instant games without
increasing payouts. Players will
immediately see more – more chances
to win, more value for their money, and
a lot more fun.
More value for the player
Scientific Games has developed a way
to maximize the available space on an
instant ticket by putting games on both
the front and the back. Our Scratch My
Back tickets have an additional game
(or games!) on the back of a traditional
instant ticket, offering players even
more play for their purchase. These
additional, back-of-the-ticket games are
traditional scratch games in every
way–so there‘s no learning curve or
special instructions required.
The additional games on the back of
Scratch My Back tickets don’t have to
feature the exact same play action as the
games on the front of the ticket, giving
lotteries the ability to offer players even
more variety and more play value for
their money. There’s also the opportunity
to offer complementary play actions that
can be tied together thematically, such as
an additional casino-themed game. Or
programmatically, such as having the
back play action double the prize won on
the front play action. The possibilities are
endless.
Add value and
excitement without
increasing payout
Scratch the BACK
for more chances
to WIN!
Real results, real profits
Scratch My Back games are already
having a significant impact in the
marketplace. In 2011, the Connecticut
Lottery replaced a long-standing base
game (Red Hot 5’s) with a Scratch My
Back version (Red Hot 5’s Doubler). The
new version indexed at 145 and sold out
in half the time of the previous game.
CT Lottery
First 16
Weeks Sales
Weeks to
Sellout
$3.0 Million 105
Red Hot 5s Doubler $9.7 Million 50
Red Hot 5's (8th)
Scratch My Back
version
06/2013
FACT SHEET
Scratch My Back™
Overall $5 game sales in Connecticut
experienced an 8.5% increase from $5
game sales for the 10 months prior to
the Scratch My Back launch to the 10
months after the launch. During this
time, there was an average of 10
Connecticut Lottery $5 games on sale.
No special display or
dispensing required
Scientific Games’ Scratch My Back games
are the same thickness as traditional instant
game tickets, so they can be displayed,
dispensed and redeemed just like any
other instant game.
Aside from giving players additional
games to play and additional chances
to win cash, Scratch My Back tickets are
perfect for:
Rejuvenating base games that may
need a boost
Testing new play actions
Limited time promotions
Tie-ins with promotional partners
Gauging the appeal of non-cash
prizes, such as merchandise
Sometimes the simplest ideas are the
best. Scientific Games’ Scratch My Back
games are an easy, effective way to add
fun and excitement to an established
product without increasing payout. To
learn more about how these games can
help drive sales, contact your Scientific
Games sales executive.
About us: Scientific Games
Corporation is a global leader in
providing customized, end-to-end
gaming solutions to lottery and
gaming organizations worldwide.
Scientific Games’ integrated array
of products and services includes
instant lottery games, lottery
gaming systems, terminals and
services, and internet applications,
as well as server-based interactive
gaming terminals and associated
gaming control systems.
www.scientificgames.com
1500 Bluegrass Lakes Parkway
Alpharetta, GA 30004 USA
770.664.3700
06/2013