iMSS - Mission Ecoter

EMERGENCE DES RESEAUX TRES HAUT DEBIT
Mission ECOTER - Journée d’Etude - Paris, 4 Novembre 2003
ITALTEL
Evolution vers les Réseaux et Services de Nouvelle Génération
Anne Lozachmeur – Business Development Manager – Sales Operations France & BeNeLux
Evolution towards
New Generation Networks (NGN)
Mission ECOTER – 4 Novembre 2003, Paris
Public Network evolution path
Past: Circuit
Present: Hybrid
Future: Packet
Mobile
Leased
Line
Mobile
FR/ATM
PSTN
PSTN
Optical
Dial-Up
Internet
Broadband
Services
Mobile
Consolidated
Packet
Multi-Service
Architecture
Broadband
PSTN
High-Speed
Internet
Packet migration is underway Worldwide
Mission ECOTER – 4 Novembre 2003, Paris
Service Providers evolutionary strategy
Network
Convergence
Operator Push
Two strategic
levers to
increase
competitiveness
Network
NetworkRationalization
Rationalization
Network
NetworkExpansion
Expansion
’s
r
e
n
in ath
W p
ull
P
r
e
b
i
r
c
Subs
Increase
IncreaseARPU
ARPU&&AMPU(*)
AMPU(*)
Subscribers
Subscribersretention/attraction
retention/attraction
Today
(*) ARPU- Average Revenue per User
AMPU: Average Margin per User
Service
Convergence
Mission ECOTER – 4 Novembre 2003, Paris
Italtel mission and core business
Future: Packet
Past: Circuit
Data
Mobile
PSTN
Transition
Phase
Mobile
Multiservice
Packet Network
Broadband
PSTN
Dial-Up
To
provide
to
To provide
to Telco
Telco the
the proved
proved and
and carrier
carrier grade
grade
Internet
solution
solution to
to successfully
successfully migrate
migrate to
to aa voice-data
voice-data
and
and video
video integrated
integrated network
network for
for the
the new
new
communication
communication services
services of
of the
the telco
telco economy
economy
Mission ECOTER – 4 Novembre 2003, Paris
Italtel Business Lines
Description
Main
Customers
Proprietary Products
Network integration
Professional services
Research and Development, of
NGN infrastructure and
services
Design, planning of turnkey
network solutions focusing on
solution integration
Low level design,
commissioning, post-sales
support for SP networks
- Installed base:
. > 2 Mil. VoIP DS0
. 28 Mil. TDM lines
- VoIP customers:
. Telecom Italia
. Fastweb
. Atlanet
. AUNA
. EPM
- Leadership in Italy
. Telecom Italia
. TIM
. Wind
. Albacom
. Fastweb
. Omnitel
- Excellence in Spain, Latin
America, ...
- 20+ customers
. Telecom Italia
. Wind
. Fastweb
. Albacom
. Achanto
. Omnitel
. Freenet
. Telgua
Customer solutions
Our Customers : all operators
»Fixed, Mobile, ISP
»City, National and International
Mission ECOTER – 4 Novembre 2003, Paris
Italtel today’s solution range for NGN/NGS
iMSS
Next Generation Services
iMSS
Voice Switching
§
§
§
§
iMSS - Class4 Switching
iMSS - Class5 Switching
iMSS - Network Server
iMSS - SS7 Internet Dial-Up
§Web Based Telephony
§Multimedia IP-Centrex
§Unified Messaging
§Multimedia Communication
§Personal Call Management
§IN Advanced Services
iMSS
Italtel Multi-Service Solutions
iMSS
Next Generation Networks
§iMSS - Multiservice Trunking
§iMSS - VoIP to PSTN interworking
§iMSS - Class 5 Switching Evolution
§iMSS - Broadband Local Communications
§iMSS - Broadband Business Telephony
Mission ECOTER – 4 Novembre 2003, Paris
NGN/S Fast Track in Europe
Success Stories
Mission ECOTER – 4 Novembre 2003, Paris
Telecom Italia - Europe’s reference for TDM to packet migration
+3
+3 billion
billion minutes
minutes of
of telephone
telephone calls
calls aa year
year running
running over
over VoIP
VoIP
Telecom
Telecom Italia
Italia to
to save
save two
two thirds
thirds of
of its
its transit
transit operating
operating expenses
expenses
““By
By the
’s transit
the end
end of
of 2003,
2003, we
we estimate
estimate that
that 80%
80% of
of Telecom
Telecom Italia
Italia’s
transit voice
voice
traffic
”
traffic will
will travel
travel over
over the
the Cisco
Cisco Systems
Systems and
and Italtel
Italtel Multiservice
Multiservice solution
solution”
Stefano
’s domestic
Stefano Pileri
Pileri,, head
head of
of Telecom
Telecom Italia
Italia’s
domestic network.
network.
•• Two
/Cisco solution
Two distinct
distinct networks
networks implement
implement the
the Italtel
Italtel/Cisco
solution ::
–– National
National Transit
Transit Network
Network (BBN)
(BBN)
–– Pan
Pan European
European Backbone
Backbone (PEB)
(PEB) network
network
••
••
••
Mission ECOTER – 4 Novembre 2003, Paris
Telecom Italia - Phases Towards NGN
OpEX Reduction
Driven
Market Driven
POTS/ISDN
Services
Obsolescence
Issues
BBN
Operational Today!
New Services:
Alice, IP Multimedia
BB Accesses
C4 Evolution
C5 Evolution
VoIP over BB Accesses
C5 Evolution
Next Phase
•
Phase 0: Pan European Backbone (PEB): VoIP on the international network
•
Phase 1: National Backbone Class 4 (BBN): VoIP at the national transit exchange level
•
Phase 2: Native VoIP services over broadband accesses: Class 5 Softswitch for broadband
corporate customers and SOHO
•
Phase 3: Next Generation Class 5 (CL5-I): VoIP at the local exchange level
Mission ECOTER – 4 Novembre 2003, Paris
Telecom Italia Press Release
“We chose VoIP because we could save two thirds of
our transit operating expenses and give our customers
and shareholders a better service. By the end of 2003,
we estimate that 80% of Telecom Italia's transit voice
traffic will travel over the Cisco Systems and Italtel
Multiservice solution. We chose Cisco Systems and
Italtel because they had the most reliable solution. Cisco
Systems has more experience in IP technology and VoIP
than any other infrastructure company and the
partnership with Italtel provides additional expertise in
the switching carrier environment"
Stefano Pileri,
head of Telecom Italia's domestic network
FINANCIAL TIMES Wednesday Oct 9, 2002
“Once the migration is complete, the company expects to realize operational
cost savings of 66%. […] Around 17 billion minutes of voice traffic a year are
now traveling over the IP network, invisible to the user. The first step was
transitioning traffic traveling within a single Italian region - about 70% of this
traffic (10 billion minutes a year) now runs over the IP network. The larger,
more complex project was the migration of inter-regional traffic. At the
moment about 30% of that traffic, 6 billion-7 billion minutes, runs over IP.
Stefano Nocentini,
head of Telecom Italia's wireline network
Total Telecom.com – April 4, 2003
“An international, cross-border, transport network that
oversteps the bilateral connections of traditional legacy
networks has a two-fold strategic value: on the one hand,
operating costs are more competitive and on the other, Virtual
Switch technology allows for extremely easy and flexible
management of traffic flows. […] Italtel’s contribution is very
worthwhile and effective, especially in terms of technical
expertise “.
Roberto Colantonio, Manager of System and Application
Development for Telecom Italia’s international network
Mission ECOTER – 4 Novembre 2003, Paris
Atlanet : Class 4, Class 5, Internet Dial-up offload
OSS
IN
INAP
Main POP
PRI
q
iMSS
Trunks
SS7
V
PSTN
Remote
POP
Media
GW
q
Media
GW
MGCP
Trunks
L.E.
T.E.
MGCP
for U.P.
IP
BACKBONE
V
q
TDM
switch (*)
PRI
INTERNET
PBX
Focused on optimising
backbone &
interconnect
costs
Remote POP
MGCP
for U.P.
Operating since 2001
PST
with real live traffic
N
L.E.
V
iMSS
T.E.
24 PoPs total
Media
GW
H.323 GK/SIP
q 100%
PRI
of Voice traffic is
on VoIP.
V5.x PBX
PBX
(*) TDM not always present (Light POP)
Class5 Next Step
Mission ECOTER – 4 Novembre 2003, Paris
Fastweb : iMSS VoIP to PSTN Interworking
iMSS
LNP
POP1
INAP
Transit
Exchange
PTT
PSTN
POP 7
INAP
ISUP-IVS/SIP-T
Call Control
Plane
Call Control
Plane
MGCP
MGCP
Transit
Exchange
q
Other
Operating
since
Operators
2000
IP Backbone
Direct PRI
access
H.323
q Already 7 voice POPs installed
q 160 million minutes/month currently handled
Household
POTS
q About 134,000 active users connected
through Fiber To The Home
IAD
q Network is already transporting over IP all
voice, video and data traffic
Ethernet
Copper
pair
Giga Ethernet
Ring
Building
Mission ECOTER – 4 Novembre 2003, Paris
Freenet : Class4, Dial Up off Load, Multiservice Trunking
an Voi
d d ce
up ial
-
TDM
Switch
PSTN network
OSS
ISP/
Internet
ice
Vo ial dd
an up
IN
STP Technology
•Italtel Softswitch
for centralized cost efficient
switching and port control
qCentralized iMSS (2 sites)
controlling Universal Gateways in Single Virtual
Switch
14 PoPs
Managed IP Network
• Cisco AS5000 universal port(customer side)
for flexible interconnect of ports
for voice and dial
qMore than 11.000 universal
Incumbent
ports for voice or dial-up calls
TDM
Switch
InterModule Signaling
ISUP
MGCP
Mission ECOTER – 4 Novembre 2003, Paris
Fixed Networks - iMSS Main References in Europe
Mission ECOTER – 4 Novembre 2003, Paris
iMSS: Facts and Figures – 3Q03
• iMSS platform is successfully in field handling over 2,500 Million
minutes/month of live traffic (30 Billion Minutes/Year)
• Total number of ports controlled by iMSS Softswitch are > 2,800,000
• Largest iMSS installation in Italtel export market has been handling more
than 2 Billion call attempts of live traffic in the last 12 months
• A list of 15 different customers (20 projects/networks in operation) are
already making their business with Italtel iMSS in 15 different countries
• Market Report: Infonetics Research (2Q03 Report): Italtel is the second
largest Next Gen Softswitch vendor worldwide, with an overall DS0
market share of 21% from 2002 through 1H03
Mission ECOTER – 4 Novembre 2003, Paris
Italtel Main References
Mission ECOTER – 4 Novembre 2003, Paris
Evolution towards
New Generation Services (NGS)
Mission ECOTER – 4 Novembre 2003, Paris
Segmentation of New Generation Services
Name of the service/ segment
Target and user segment
Residential
SoHo
SME
Corporate
- Basic phone service from PC
√
√
- Internet call waiting
√
√
- On-line gaming
√
- Multimedia messaging
√
√
√
√
- Click to dail
√
√
√
√
- Multicasting audio & video services
√
√
√
- Video on demand
√
√
√
- Enhanced centrex
√
√
- Enhanced VPN
√
- Network based Call Center
√
- Collaborative video conference
√
√
Enhanced
Billing
√
-…
Mission ECOTER – 4 Novembre 2003, Paris
Customized services package
Different OPERATOR STRATEGIES lead to
DIFFERENT SERVICES BUNDLES
OPERATOR should provide EFFICIENT and FAST SERVICE
CREATION/CUSTOMIZATION to tailor services and to combine
predefined features
Predefined
features
Unified
Msg..
xxxxxx
One
Number
Integrated
Billing
System
Unified
Prepaid
VPN
One
number
One
bill
Short
codes,
CUG
Credit limit,
common
account
One
mailbox
Mission ECOTER – 4 Novembre 2003, Paris
Services for Residential subscribers
Voice, Video,
Applications
V5.2
Application
Servers
iMSS
SIP
Trunking
Gateway
Softswitch
MGCP/H.248
H.248
ISUP
Trunks
IP Core Network
Multiservice
Gateway
PSTN
IP Broadband Access
POTS PHONE
(+SMS)
CPE
IAD
POTS PHONE (+SMS)
IAD
ISDN DECT (+SMS)
CPE
CPE
IP Video Phone
Messaging (e.g. SMS)
Supplementary Telephony Services (CLIP, CF, …)
STB – Click To Dial
Multimedia Services (innovative devices)
Traditional Services (legacy devices)
Voice Calls
WEB Phone
TV-SET
Video Telephony
PC Telephony
Interactive TV
Web Self Provisioning
Personal Call Management (personal profile)
Home Control
Home Portal
Mission ECOTER – 4 Novembre 2003, Paris
Innovative Residential Services:
Video-on-Demand with Premium Content
U.S. Major Film Studios
ü
First VoD licensing agreements
with 20th Century Fox, Universal
Studios, Discovery Networks and
DreamWorks in Italy
Italian distributors
ü
Content from the leading
independent distributors
Mikado, BIM and Ripley
VoD ARPU grows to over 7 Euro per month from
5 Euro at the end of 2001 (over 40% increase)
Mission ECOTER – 4 Novembre 2003, Paris
Innovative Residential Services:
Content Agreements with RAI, STREAM and TELE+
Stream & TELE+
RAI
ü
Launched during 2Q 2001
ü
Fully interactive TV
ü
x,000 titles available from RAI’s
archives and current
programming
ü
Satellite theme and paypay-per
per--view channels by
Stream (NewsCorp
(NewsCorp)) and TELE+ (Vivendi
(Vivendi))
ü
Revenue sharing agreements
ü
Additional revenues for FastWeb at no
incremental cost
Mission ECOTER – 4 Novembre 2003, Paris
Video Communication for Families
ü Service available
through standard
TV and telephone
appliances
ü Full interactivity and
TV quality
ü Functional with
traditional ISDN
video conferencing
systems and with
PC-based web cameras
ü Option for privacy
Mission ECOTER – 4 Novembre 2003, Paris
Web Based Telephony - Second Virtual Line
G.723.1, G.729ab, G.711
Video Call
Chat
SMS
•CLIP,CLIR
•CFU
•CF on Busy
•CF on User Not Reg
•CF on No Reply
•Call Barring
•Call Waiting
•Call Hold
•Call Transfer
•Three Party Conf
•MWI
Audio Call
•Packet send
•Packet received
•Packet lost
•Jitter delay
Call received
Call originated
DTMF code
Mission ECOTER – 4 Novembre 2003, Paris
Web Based telephony – Public PC tELEPHONY
Public telephony from any Multimedia PC using Internet connection
Mission ECOTER – 4 Novembre 2003, Paris
Services for SoHo
Application
Servers
Voice, Video,
Applications
iMSS
SIP
Softswitch
Trunking
Gateway
MGCP/H.248
TDM
Exchange
ISUP
Trunks
PSTN
IP Core Network
IP Broadband Access
CPE
IAD
IAD
Multi ISDN and FAX
IP Phone and FAX
FAX
WEB Phone (PC and PDA) &
Remote Control
Innovative Services (new devices)
Traditional Services (legacy devices)
Voice Calls
WiFi
Voice on IP devices
Fixed & Wireless extensions, Hard & Soft terminals
Supplementary Telephony Services (CLIP, CF, …)
Web Self Provisoning
Presence, Directory
Personal Call Management (Outlook Integration)
Office Control (WiFi Camera)
Mission ECOTER – 4 Novembre 2003, Paris
Services for SME
Application
Servers
Voice, Video,
Applications
iMSS
SIP
Softswitch
Trunking
Gateway
MGCP/H.248
TDM
Exchange
ISUP
Trunks
PSTN
IP Core Network
IP Broadband Access
WiFi
CPE
PBX
IAD
CPE with
Soft IP-PBX
PRA
Soft IP-PBX with IP-Phones & FAX
Multi ISDN and FAX
Traditional Services (legacy devices)
Voice Calls
FAX
Applications Integration (Web
VideoPhone & Wireless IP device)
Innovative Services (new devices)
Voice on IP devices
Fixed & Wireless extensions, Hard & Soft terminals
Tele-Working
Applications Integration
Desk based IP Video Conference
Personal Call Management (Outlook Integration)
Mission ECOTER – 4 Novembre 2003, Paris
Services for Large Corporate / Public Administration
Application
Servers
Voice, Video,
Applications
iMSS
IP-Centrex
iMSS
SIP
Softswitch
Trunking
Gateway
MGCP/H.248
TDM
Exchange
ISUP
Trunks
IP Core Network
SIP
PSTN
IP Broadband Access
WiFi
CPE
IP PBX
CPE
PBX
IAD
PRA
IP-Centrex
Soft IP-PBX with IP-Phones & FAX
Multi ISDN and FAX
Wireless Equipment
(Teleworker)
Innovative Services (new devices)
Traditional Services
(legacy devices)
Voice Calls
(Voice & Video communications)
Voice on IP devices
Fixed & Wireless extensions, Hard & Soft terminals
FAX
IP-PBX Support
Multimedia IP-Centrex
Tele-Working
Desk Collaborative Working (application sharing & videoconference)
Intranet Web site
Company Web site
Mission ECOTER – 4 Novembre 2003, Paris
NGS: WEB Telephony Services
Enterprise
Call Center
ASSIST.TEC
PSTN
Softswitch
MKTG
Residential
Clik to dial
IP Network
PC
Telephony
(Second
Line)
ADSL
ETTx
Mail and speak
INTERNET
IP Video
Call Center
Telelworking
Web Telephony
Mission ECOTER – 4 Novembre 2003, Paris
Conclusion
Mission ECOTER – 4 Novembre 2003, Paris
PTT main concerns in migrating to NGN
• Maintain established service level agreement
• Retention of “top” customers
• Support legacy: TDM access and switching networks, service
platforms (IN), billing systems, operational processes
• Migration strategy with no service and business affection
• Reduce OpEx: personnel, real estates, energy, leased lines
• OSS reliability as a key success factor for NGN
• Scalable and flexible solution
• Regulatory features: LNP, Lawful Interception...
Mission ECOTER – 4 Novembre 2003, Paris
NSP – Strategy for NGN
Operator’s needs :
• Quickly reach region / nationwide coverage with a future-proof
architecture
• Generate churn of business and high-end customers
• Efficient collection of Internet dial-up calls
• New revenue sources at a competitive price
Mission ECOTER – 4 Novembre 2003, Paris
NSP main concerns in migrating to NGN
• Smooth investments growth (pay as you grow, low CAPEX)
• Enlarge geographic coverage
• Bundling of traditional and innovative services to attract new
customers
• Investment focus on innovation
• OSS/provisioning automatisation as a key success factor
• Turn-key approach: design, installation, commissioning, operation
• Regulatory features: LNP, Lawful Interception…
Mission ECOTER – 4 Novembre 2003, Paris
Key messages from the market
• Building a credible migration path to NGN/S, managing legacy
networks and services, is a critical success factor
• High Availability is still a must in the TLC arena : 99.999%
• Interoperability is the key for long term investments : Full IP Driven,
Open platforms
• No more “Protocol religious war” : clear Business Case is the only
driver
• No “off-the-shelf” solutions in TLC market : flexibility and customer
adaptation required
• Speaking “VoIP” is easy, running “VoIP” requires expertise
Mission ECOTER – 4 Novembre 2003, Paris
Mission ECOTER – 4 Novembre 2003, Paris
Merci de votre attention
Mission ECOTER – 4 Novembre 2003, Paris