2016 global media guide

2016 GLOBAL MEDIA GUIDE
2
2
ABOU T AMWAY
AT A G L ANCE
Amway is the world’s No. 1 direct selling business, according to the Direct Selling
News Global 100*. Operating in more than 100 countries and territories, Amway
manufactures and distributes more than 450 consumer products, which are
supported by our team of more than 950 Amway scientists, engineers and
technical professionals working across more than 75 R&D and quality assurance
labs around the world.
More than 19,000 employees support millions of Amway Business Owners (ABOs)
who sell Amway™ products. Top-selling brands for Amway include Nutrilite™ vitamin,
mineral and dietary supplements; Artistry™ skincare products and color cosmetics;
and eSpring™ water treatment systems.
*
Published in the June 2015 edition of Direct Selling News, based on 2014 revenues
450+
UNIQUE PRODUCTS
are manufactured by Amway
100 %
71M +
on all Amway products *
in 10 of Amway’s top markets
have an Amway product *
SATISFACTION
GUARANTEE
HOUSEHOLDS
*
*
$
Exclusions apply. For complete details, please visit
amwayglobal.com and search for “satisfaction guarantee.”
9.5B
USD
annual reported sales for the
year ending Dec. 31, 2015
19,000+
GLOBAL EMPLOYEES
60 +
LANGUAGES
in which Amway conducts business
Based on population data available about the specific
markets and surveys conducted in China, India, Japan,
Korea, Malaysia, Russia, Taiwan, Thailand, the United
States and Vietnam between May 2013 – June 2014
by an independent research firm.
70%
OF AMWAY’S
TOP 20
MARKETS
grew in 2015
100 +
COUNTRIES AND
TERRITORIES
where Amway currently operates
*
Pranay (left) and Rashmi (right), Amway Business Owners from India
2015 constant dollar rates
*
ABOU T AMWAY
4
AMWAY H E RITAG E
Amway was founded in Ada, Michigan, USA, by two lifelong friends and business
partners, Jay Van Andel and Rich DeVos. They started the business in 1959 out of
the basements of their homes. Rich and Jay believed owning a business allowed
people to have greater control of their lives and provide better for their families.
So they built the Amway business to make it easier for other people to start and
grow their own businesses. The founders’ entrepreneurial spirit continues to fuel
Amway. Today, Amway is one of the largest privately held companies in the United
States. It’s still family owned and run by sons of the founders.
EXECUTIVE LEADERSHIP
Amway is led by Chairman Steve Van Andel and President Doug DeVos. Both
have served in leadership positions with key industry organizations, including the
World Federation of Direct Selling Associations (WFDSA) and the Direct Selling
Education Foundation.
Doug is currently chairman of the WFDSA and holds the responsibility of bringing
together global companies, CEOs and management teams to ensure the standards
by which the industry operates are as high as possible.
Steve is the former chairman of the U.S. Chamber of Commerce, having served
two separate terms.
“Putting customers at the center of all we do is what has enabled
direct selling to thrive and grow. We want to do everything we can
now to ensure the future is strong for generations to come.”
–Doug DeVos, Amway President and WFDSA Chairman
1
#
DIRECT SELLING
COMPANY IN THE WORLD
RANKING
as ranked by 2015 Direct Selling
News Global 100*
*
Chairman Steve Van Andel (left) and President Doug DeVos (right)
30
#
Published in the June 2015 edition of Direct Selling News,
based on 2014 revenues
on Forbes Magazine's 2015
List of “America’s Largest
Private Companies”
BU SINE S S MODEL
6
DE FINING SUCCESS
Amway Business Owners (ABOs) sell high-quality nutrition, beauty and home products
to consumers. The more products they sell, the more income they can earn. Many
ABOs also choose to build a business by sharing the Amway opportunity with others,
selling products and teaching others to do the same. This can mean a greater reach
for the product and ultimately higher income because of team sales volume.
Millions of people have chosen to start their own Amway business, selling Amway
products as a way to earn extra money while defining their own success. For some,
it could mean paying for tutoring or music lessons for their children, or helping to cover
the monthly bills — and for others, it could mean laying the foundation for long-term
financial independence.
“Amway is proud to offer Amway Business Owners their choice of
more than 450 high-quality products to sell, and Amway delivers
the training and mentorship to start and build a business. With a
guaranteed refund on the initial startup cost and a 100% satisfaction
guarantee on all Amway Products , the possibilities are great and
*
the risk is low.”
–John Parker, Amway Chief Sales Officer
*
Exclusions apply. For complete details, visit amwayglobal.com and search for “satisfaction guarantee.”
$
53.1 B
USD
in bonuses and incentives have
been paid to ABOs worldwide since
1959, more than any direct selling
company in history *
Euromonitor International Limited,
euromonitor.com/amway-claims
*
80 + %
3 M+
say they work part time on their
Amway business
in which ABOs participated in 2015
OF AMWAY
BUSINESS OWNERS
ONLINE LEARNING
ACTIVITIES
BR ANDS & PRODUC T S
INNOVATION DELIVERED
N UTRITION
Today, Amway offers more than 450 health, beauty and home products that
support health and well-being. The company stands firmly behind product quality
and effectiveness by offering a 180-day, 100-percent customer satisfaction
8
Nutrilite is the world’s No. 1 selling vitamins and dietary
™
supplements brand.*
guarantee.*
The Nutrilite™ brand is the only global vitamin and mineral brand to grow,
*
Exclusions apply. For complete details, visit amwayglobal.com and search for “satisfaction guarantee.”
harvest and process plants on their own certified organic farms*, which
are located in the United States, Mexico and Brazil. These farms enable
scientists to ensure the quality of the plants from seeds until they are
added as ingredients in Nutrilite™ supplements. In fact, more than 90
percent of plant-based ingredients used in Nutrilite ™ supplements can
be traced back to their farm source. And, the use of natural compounds
found in fruits and vegetables, or phytonutrients, provides a range of
health benefits for people across the world.
*
Euromonitor International Limited, euromonitor.com/amway-claims
11.6B+
46%
OF AMWAY SALES *
in 2015 came from nutrition products
NUTRILITE VITAMIN AND MINERAL
TABLETS AND SOFT GELS
™
are sold annually
* Percentage of sales from direct selling activities
TOP-SELLING
NUTRILITE PRODUCTS
1.Nutrilite™ Protein Powder
2.Nutrilite™ Double X™/ Triple X™
3.Nutrilite™ Vitamin C Plus
Jessica Corcorran, an agricultural researcher, examines a crop of Echinacea
at Trout Lake Farms, Amway's organic farm located in Washington, USA
BR ANDS & PRODUC T S
BEAUT Y
Artistry is among the world’s top five largest-selling premium
™
skincare brands.*
Artistry™ was one of the first brands built by a woman, for women. Based on the
belief that every woman is a “self-made work of art,” the brand was founded on
three basic principles — discovery, imagination and invention.
Today, the Artistry™ portfolio features advanced skincare for both women and men
— developed with new technologies and proprietary plant ingredients that target
the biological and environmental signs of aging — as well as classic and seasonal
color cosmetic collections and makeup for face, eyes and lips. And, all product
formulations reflect global research, development and quality assurance conducted
by a network of more than 950 scientists and guided by a board of scientific and
academic advisors from around the world.
The brand features Australian screen actress Teresa Palmer as its global face for
skincare and color cosmetics, and Rick DiCecca as its global makeup artist.
*
Euromonitor International Limited, euromonitor.com/amway-claims
216M+
BEAUTY AND PERSONAL
CARE PRODUCTS
are sold annually
25%
OF AMWAY SALES *
in 2015 came from beauty
and personal care products
TOP-SELLING
PRODUCTS FOR
ARTISTRY™
1.Artistry ™ Supreme LX
2.Artistry ™ Youth Xtend™
3.Artistry ™ Ideal Radiance™
TOP-SELLING
PERSONAL CARE
PRODUCTS
1.Glister™ Toothpaste
2.G&H Body Shampoo
3.G&H Lotion
* Percentage of sales from direct selling activities
Jintana, Amway Business Owner from Thailand
10
BR ANDS & PRODUC T S
12
HOME
eSpring is the world’s No. 1 selling brand of home water
™
treatment systems.*
Amway helps to make homes healthier with high-performance products for
water and air purification, cooking, and home care needs.
Today, the Amway™ home portfolio includes high-tech devices that support
cleaner and safer homes around the globe. The eSpring™ water treatment
system technologies effectively remove more than 160 potential contaminants
and destroy more than 99.99% of waterborne, disease-causing bacteria and
viruses. The Atmosphere premium air treatment system removes 95 different
potential contaminants.
The very first Amway™ product, Liquid Organic Cleaner (L.O.C.™ ) was made to be
concentrated, biodegradable and environmentally sensitive. After L.O.C.™ launched
in 1959, Amway formulated one of the first phosphate-free, biodegradable laundry
detergent, SA8™. Many Amway products contain naturally sourced ingredients and
are always made with families, communities and the environment in mind.
* Based on a Verify Markets study of 2014 global sales
85 M+
TOP-SELLING
PRODUCTS FOR
HOME DURABLES
are sold annually
2.Atmosphere™ — the world’s No. 1
selling brand of premium home
air treatment systems**
HOME PRODUCTS
1.eSpring™ water filtration systems
3.iCook™ /Amway Queen™ Cookware
** Based on a Verify Markets study of 2013 sales.
Premium defined as $600 and above.
23%
OF AMWAY SALES *
in 2015 came from home products
TOP-SELLING
PRODUCTS FOR
HOME CARE
1. Dish Drops™ Concentrated
Dishwashing Liquid
2.SA8™ Concentrated Laundry
Powder Detergent
Roy Kuennen, vice president of global technology
discovery and product development, in one of
Amway's quality assurance laboratories at Amway
World Headquarters — in Ada, Michigan, USA
3.L.O.C.™ Multi-Purpose Cleaner
* Percentage of sales from direct selling activities
RE SE ARC H & DE VELOPMENT
TH E BEST OF
SCIE NCE , NATUR E
AND R ESEARCH
AREAS OF EXPERTISE
AT AMWAY
Chemists and biochemists
Clinical researchers
engineers and technical professionals — along with Amway
studies, and water and air purification advancement, more
product development but also help the larger R&D
than 950 Amway scientists, engineers and technicians
community. For example, a recent study supported by
collaborate from around the world to create new products
Amway’s Nutrilite Health Institute examined average adult
Investigators
that support Amway Business Owners and the needs of
fruit and vegetable consumption, and found significant
Lab technicians
their customers.
deficiencies in people’s diets around the world.
Material scientists
Amway’s research and development teams also work
A separate study currently being conducted by Stanford
Micro- and molecularbiology experts
with scientific advisory boards comprised of respected
University (through funding from the Nutrilite Health
scientists and practicing clinicians. Their collective
Institute) is analyzing how changes in diet and lifestyle
mission is to guide research that supports Amway™
can impact long-term wellness and contribute to healthy
product development. Amway Scientific Advisory Boards
aging.** Results of both studies are informing ongoing work.
1,150+
PATENTS HELD
500+
PATENT
APPLICATIONS
PENDING
Food science technologists
Horticultural and plant scientists
Scientific Advisory Boards — demonstrate our commitment
to scientific excellence.”
–George Calvert, Amway Chief Supply Chain and R&D Officer
Nutritionists
Pharmaceutical scientists
Research scientists
Toxicology experts
*
2014 Nutrilite Global Phytonutrient Report,
globalnews.amway.com/global-phytonutrient-report
**
Wellness Living Laboratory (WELL) Study, globalnews.amway.com
trends that hold potential insights that eventually may
be incorporated into Amway's R&D efforts.
products. That’s why we make research and development
a priority. Our team of more than 950 Amway scientists,
Our global research projects not only influence Amway's
provide real-world insights into technology and research
“Amway Business Owners and their customers want the best
Chemical, electrical, mechanical
and packaging engineers
As global leaders in phytonutrient research, ethnic skin
*
14
84
950 +
ACRES OF FARMLAND
SCIENTISTS,
ENGINEERS
AND TECHNICAL
PROFESSIONALS
ON STAFF
in Wuxi, China, dedicated to
research of Traditional Chinese
Medicine plants grown organically
75+
30,000 +
worldwide with advanced
technology and equipment
are performed each year to ensure
health and beauty products are
delivered in optimal condition
SCIENTIFIC
LABORATORIES
QUALITY TESTS
Denise Lam, one of Amway's senior formulation
scientists, examines plant compounds in one of
the company's food and beverage laboratories at
Amway World Headquarters in Ada, Michigan, USA
LE ADERSHIP & S TRUC T URE
G LOBAL FOOTPRINT
Amway has divided operations into four regions across the world. This structure
enables the company to quickly and efficiently address the unique needs of
regional business, Amway Business Owners and customers.
For example, local selling regulations, packaging requirements, product sizes
and brand preferences vary from region to region — and Amway is committed to
working with local governments and serving consumers in ways that benefit all.
Amway’s unique supply chain ensures quality because the company controls much
of the process — from where ingredients are sourced (many of which are from
Amway-owned organic farms), to where products are manufactured, to final delivery
of products to customers worldwide. To learn more about the Amway supply chain,
visit amwaysupplychain.com.
16
Americas
Europe, India, Africa
Greater China
Asia Pacific
REGIONAL PRESIDENT
Candace Matthews
REGIONAL PRESIDENT
Samir Behl
REGIONAL PRESIDENT
Gan Chee Eng
REGIONAL PRESIDENT
Mark Beiderwieden
MARKETS
Brazil
Latin America
North America
MARKETS
Europe
India
Russia
Southern Africa
MARKETS
China
Hong Kong
Taiwan
MARKETS
Australia
Japan
Korea
New Zealand
Southeast Asia
CERTIFIED ORGANIC FARMS
Ephrata, Washington, USA
Jalisco, Mexico
Trout Lake, Washington, USA
Ubajara, Brazil
MANUFACTURING FACILITIES
Ada, Michigan, USA
Buena Park, California, USA
Quincy, Washington, USA
MANUFACTURING FACILITY
Tamil Nadu, India
MAJOR DISTRIBUTION CENTER
Venlo, Netherlands
MANUFACTURING FACILITY
Guangzhou, China
MAJOR DISTRIBUTION CENTER
Guangzhou, China
MANUFACTURING FACILITIES
Binh Duong, Vietnam
Ho Chi Minh City, Vietnam
MAJOR DISTRIBUTION CENTER
Busan, South Korea
REGIONAL SERVICE CENTER
Zabierzów, Poland
REGIONAL SERVICE CENTER
Cyberjaya, Malaysia
MAJOR DISTRIBUTION CENTERS
Ada, Michigan, USA
Santa Fe Springs, California, USA
REGIONAL SERVICE CENTER
San Jose, California, USA
18
750+
are owned and operated by
Amway around the world
around the world include
experience centers, shops,
plazas and distribution centers
MANUFACTURING AND
PROCESSING PLANTS
335M
$
USD
invested in new manufacturing and
R&D facilities in the last four years,
adding one million square feet of new
manufacturing space
AMWAY PLACES
AND SPACES
6
NEW MANUFACTURING /
R&D FACILITIES
opened in 2015 in United States (3),
India, Vietnam and China
SU S TAINABILIT Y
18
GLOBAL
SUSTAINABILITY
INITIATIVES
GLOBAL
ORGANIC
FARMING
Amway cares about the planet and its people. Since the
Amway’s commitment to sustainable farming began decades
company was founded in 1959, sustainability has been a
ago. Today, many botanicals — or plant-based ingredients — are
cornerstone of the business. Amway’s first product, Liquid
grown on Amway farms, which grow unique organic plants based
Organic Cleaner (L.O.C. ), was one of the world's first
on location. Nutrilite ™ is the only global vitamin and mineral
concentrated, biodegradable and environmentally sensitive
brand to grow, harvest and process plants on their own certified
cleaning products.
organic farms*. Amway botanicals also are used in Artistry™
™
beauty and personal care products.
Amway continually seeks ways to integrate sustainability
throughout the business. The company works to reduce
All Amway farms practice organic farming and include on-site
water use and decrease greenhouse gas emissions, uses
processing operations so nutrients can be preserved soon
sustainable building and agricultural practices, and, where
after harvest. Botanicals grown by Amway suppliers use the
possible, uses alternative energy sources.
NutriCert™ certification process as a guideline for documenting
the producer’s source and growing practices.
*
37
90%
6,400 +
meet the U.S. Environmental
Protection Agency’s Safer
Choice Standard
in Amway products can be traced
back to their original farm source
of certified organic farmland is
owned and operated by Amway
HOME CARE FORMULAS
A rancher tends to the sage fields at Rancho El Petacal,
Amway’s 1,400-acre organic farm in Jalisco, Mexico
Euromonitor International Limited, euromonitor.com/amway-claims
OF BOTANICALS
ACRES
SO C IAL RE SP ON SIBILIT Y
20
THE FIGHT AGAINST
CHILDHOOD MALNUTRITION
Amway's corporate social responsibility philosophy is that
In 2015, Amway made a commitment to the United Nations’
global and local challenges can be addressed by using the
Every Woman Every Child initiative to expand Nutrilite™ Little
best of business and the passion of people. For example,
Bits™ supplement distribution to a total of 20 countries by
Amway's nutrition expertise is being used to fight global
2020. The company is also planning to distributing more
childhood malnutrition. It’s a significant effort, and Amway
than 5 million more Nutrilite ™ Little Bits™ packets by the
and Amway Business Owners have partnered with leading
end of 2016.
international groups, including the United Nations Foundation,
CARE, Glasswing International, World Vision and the Global
Alliance for Improved Nutrition to help bring essential nutrition
to children ages six months to five years old.
which unites governments, societies, the United Nations,
donors, businesses and researchers in a collective effort
to improve nutrition.
Amway scientists developed Nutrilite Little Bits supplement
™
Amway is also involved in the Scaling Up Nutrition program,
™
to give malnourished children the essential daily vitamins
and nutrients needed to survive, thrive and grow. Distribution
For additional information or to get involved, please visit
powerof5.nutrilite.com.
is handled by CARE and other humanitarian organizations,
and partnerships are in place with global nongovernmental
organizations focused on malnutrition to maximize impact.
“Nearly two-thirds of leading Amway Business Owners have signed on to support
the Nutrilite Power of 5 Campaign. Through events and promotions, these ABOs
™
are raising awareness and funds to help us bring Nutrilite Little Bits supplement
™
™
to more children around the world. We have already served thousands of
children, and we are just getting started.”
–Jeff Terry, Amway Global Manager for Corporate Social Responsibility
120
$
USD
cost to provide Nutrilite™ Little
Bits™ supplement every day to
one child for one year
Nutrilite TM Power of 5 Campaign supports children around
the world, including one pictured here, from Mexico
20
COUNTRIES
where Nutrilite Little Bits
supplement will be distributed
by 2016 as part of Amway's
commitment to the United Nations’
Every Woman Every Child initiative
™
™
15
5M
are contained in each package
of Nutrilite™ Little Bits™ supplement
will be distributed by the end of 2016
ESSENTIAL VITAMINS
AND MINERALS
NUTRILITE ™ LITTLE
BITS ™ SUPPLEMENT
SO C IAL RE SP ON SIBILIT Y
22
GLOBAL VOLUNTEERS
IMPROVE COMMUNITIES
Amway owes its success to the millions of Amway Business Owners and
19,000+ employees worldwide who are committed to helping people live
better lives in their communities and around the globe.
Launched in 2003, the Amway One by One Campaign for Children™ program
rallies the volunteer resources of the entire Amway family — ABOs, employees
and customers — to make a local difference in the lives of children.
The spirit of volunteerism inspires business owners to care for and support
their communities.
“Corporate social responsibility programs and investments
help to bring clarity to who we are and what we do. When we
tie these efforts to our core competencies, we help people,
improve communities, strengthen our business and increase
our value to society.”
– Todd Woodward, Amway Vice President of Corporate and Integrated Communications
12.7M
CHILDREN
helped through Amway One by One
Campaign for Children™ program
since its inception
3.9M
VOLUNTEER HOURS
dedicated by Amway Business Owners
and employees through the Amway One
by One Campaign for Children™ program
261 M
$
USD
contributed by Amway, Amway
Business Owners and employees
to Amway One by One Campaign
for Children™ programs
Amway Business Owner Han Shi Rong (pictured left) at the Beijing Chaoyang
Hongshan School, one of the 35 schools that Amway China and ABOs partnered
with to donate libraries and establish mentoring programs
For additional information, please visit globalnews.amway.com.
Photos of Amway Business Owners and employees are featured
throughout this media guide.
FOR ADDITIONAL INFORMATION
Amway Press Room: globalnews.amway.com
Amway StartUp: amwaystartup.com
Amway Insider: amwayinsider.com
Amway Global Entrepreneurship Report: amwayentrepreneurshipreport.com
Manufacturing Expansion: amwaymanufacturingexpansion.com
Scientific Excellence: amwayscientificexcellence.com
Supply Chain: amwaysupplychain.com
7575 F ULTON STREE T E AST, ADA MI 49355 - 0 0 01 / USA / GLOBALNE WS. AMWAY.COM
01.2016