SEcurIty - Payments Business

MAY/JUN 2012
The Magazine of Transactions, Cards & EBPP in Canada
Security
Pays
A look at some of the solutions
keeping data and dollars secure
also in this issue:
The new mobile
payments guidelines
MSB licensing
Show guides
PM 4 0 0 5 0 8 0 3
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associated companies in 32 countries.
In Canada, G&D proudly marks their 50th year of
pioneering advancement and successful delivery in
secure solutions for payment and identification. From
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www.gi-de.com/ca
MAY/JUNE 2012
COLUMNS
& DEPARTMENTS
8
12
4 Editor’s Desk
6 Just Payments
8 Industry Watch
10 New & Notable
46 Sector Scan
FEATURES
14 Moving Target
18
NFC mobile payments poised for
widespread adoption in Canada
18 Security Pays
A look at some of today’s most
common security solutions, along with
some of the payment methods they’re
being used with.
Shows
27 Prepaid Awards Canada
36 ACT Canada, Cardware 2012
Payment Insights
42 ATMIA Canada 2012
14
May / June 2012
PAYMENTSBUSINESS
3
editor's desk
More Than Just A
Convenience
and so much more. Don’t even
get me started on the apps.
Once just fun distractions,
technology already in place.
You’ll find coverage about
the guidelines on page 8 and
again on page 14 in an article
by Blair Keefe and Peter Aziz
from Torys LLP.
These are exciting times in
the payments industry with
many of today’s apps add value
changes and innovations
and convenience to our lives.
happening every day. As
Take the Starbucks app for
Canada’s only magazine
example. Forgot your wallet
devoted to payments we’re
at home? No worries. You can
here — both in print and online
buy your morning cup of coffee
— to help you stay informed.
via a virtual barcode generated
On that note, be sure
by an app on your iPhone or
to check out this issue’s
iPod touch.
Industry Watc­­­­h. There are a
It’s easy to imagine our
number of news stories worth
digital wallets becoming every
following, including the recent
I’m pretty sure I have
bit as important as the tangible
announcement between CIBC
nomophobia. For me at least,
ones we carry around every
and Rogers Communications
it’s a condition that seems to
day. Of course, not everyone
regarding a joint mobile
be getting worse with age.
feels that way. In my short time
payment solution.
Apparently, I’m not alone:
as editor of Payments Business
according to a recent study
I’ve talked to a few people
by Robin Arnfield, we explore
from SecurEnvoy, it’s a fear
who don’t believe mobile
some of the most common
shared by 66 percent of people
transactions will go anywhere.
security solutions being used
in the UK. I’d venture to say
I suspect some folks get stuck
today. We also highlight some
that number wouldn’t be too
in an “either/or” frame of
of the payment methods
far off in Canada either.
mind. But rather than replacing
they’re being used with.
In fact, you just might have
existing types of transactions, I
nomophobia too. So what
see mobile payments as simply
exactly is this condition that’s
another choice.
In this issue’s cover story,
Turn to page 18 to read the
article.
June is a busy month in
Of course, there are still
the payments industry with
days? It’s the fear of being
so many details to work out
several important shows and
without your mobile phone.
and Canada’s largest financial
conferences taking place. To
institutions have already begun
make it easier we’ve created a
I first heard the term, I really
the process of doing just that.
show guides section. In it you’ll
do experience a moment
As a group, they recently
find information to help you
of panic when I think I’ve
released the Mobile Reference
make the most of the show/s
lost or forgotten my phone
Model, a set of voluntary
you’re planning on attending.
somewhere. That’s because,
guidelines which provide a
like so many others, my cell
framework for how mobile
phone is an important part
payment capabilities can work
of my daily life, storing my
with existing payment systems
Leslee
contacts, appointments, photos
and contactless payment
[email protected]
afflicting so many folks these
Although I laughed when
Until next time,
May/June 2012
Volume 3 Number 3
Editor
Leslee Mason
[email protected]
Publisher
Mark Henry
[email protected]
Contributors
Robin Arnfield, Adam Atlas,
Juanita Gonsalves, Blair Keefe,
Peter Aziz, Prepaid Awards
Canada, Act Canada, ATMIA
Creative Direction
Demigroup
demigroup.com
Photographer
Gary Tannyan
Advertising Sales Rep
Donna Gallant
[email protected]
President
Steve Lloyd
[email protected]
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N e x t i ssue…
JUL/AUG— Vending & Technology
4
PAYMENTSBUSINESS
May / June 2012
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of the Ontario Media Development Corporation
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just payments
MSB Licensing
account of security or simply
anti-competitive is a question
U.S. money services business law applies in Canada
service U.S. residents; even U.S.
including those outside of the
residents that come to Canada
NAFTA or other agreements
United States.
to carry out transactions
between Canada and the U.S.
from Canada. Service to such
may entitle Canadian money
has profound implications for
U.S residents attracts the
services businesses to service
money transmitters, includ-
application of American law to
American customers without
ing e-wallets in Canada. The
their businesses. Canadians are
complying with U.S. state
lucrative U.S. financial services
sometimes displeased by the
licensing rules. This is not the
market, once accessible to
extraterritorial effect of U.S law,
case. To be fair, even a U.S.
foreign businesses, has now
but such displeasure should
money services business that
One might have thought that
come under the regulatory
be put aside in order to avoid
is licensed in one state cannot
Canadian business
supervision of the DFS, and by
serious consequences of non-
service clients in other states
that operates a money
extension, the U.S. federal anti-
compliance.
without becoming licensed in
transmission business,
money laundering agency, the
In contrast to the United
those other states. So, in this
such as a money remitter or an
Financial Crimes Enforcement
States, Canada has only
sense, Canadians compete
e-wallet, and has U.S. residents
Network of the U.S. Depart-
one province in which MSB
on a level playing field with
as customers, is very likely
ment of the Treasury (FinCEN).
licensing is required. Under
Americans in the money
subject to U.S. law. The U.S.
Penalties for operating a money
new Quebec law, as of January
services marketplace.
law on this topic is exemplified
services business within the
1, 2013, money services
by that in the State of New
United States without the re-
businesses operating in the
e-wallets that service various
York.
quired licenses and registration
Province of Quebec will be
U.S. markets that are not
include jail-time.
required to obtain a license
yet licensed in the States.
Money services businesses
There are some Canadian
from the Autorité des marches
Obtaining those licenses or
residents of New York State
letter that “with the prevalence
financiers. Other Canadian
giving up their American
are required to be licensed as
of the Internet and the growth
provinces have yet to enact
business should be a top
money transmitters with the
of a global economy, financial
similar laws. Canadian money
priority for these Canadian
State of New York regardless
services businesses are no
services businesses are also
businesses.
of where they are located. On
longer necessarily locally based.
required to register with the
March 31, 2011, the New York
Today, there is no doubt that
federal Financial Transactions
business that has developed
State Department of Bank-
businesses located out-of-state
and Reports Analysis Centre
the necessary anti-money
ing (subsequently renamed
are subject to the jurisdiction
of Canada (FINTRAC). From
laundering (AML) expertise to
the New York Department
of the state in which they do
a regulatory perspective,
operate in Canada will not be
of Financial Services or DFS)
business.”
therefore, operating a money
surprised by the requirements
services business in Canada is
of becoming compliant in the
United States.
(MSB) that transmit money to
issued a guidance letter that
The DFS ruled in its guidance
Many states other than New
A Canadian money services
fundamentally changed its in-
York, including California, have
easier than in the United States.
terpretation of Article XIII-B of
adopted a similar rule, so that
From a business perspective,
the New York Banking Law to
the prudent foreign money
however, Canada has proven to
Adam Atlas, Attorney at Law, is
eliminate “physical presence”
transmitter will be inclined to
be a more difficult market than
an advisor to payments companies.
in New York as a condition to
seek licenses in all states to or
the U.S. due to the reluctance
Based in Montreal, he is licensed in
application of the law to money
from which it wishes to carry
of Canadian banks to open
the Province of Quebec and the State
transmitters. Money transmit-
out transactions.
commercial bank accounts for
of New York. Nothing in this column
money services businesses.
should be interpreted as legal advice
ter licensing in New York State
6
speculation.
outside the State of New York,
The new position of the DFS
A
that remains open to much
By Adam Atlas
Canadian money services
is therefore required of both
businesses should be very
Whether this reluctance on the
or a legal opinion. He can be reached
money transmitters within and
sensitive to whether they
part of Canadian banks is on
at [email protected]
PAYMENTSBUSINESS
May / June 2012
Take Note—New $20
Coming in November
Are you ready?
Ask your suppliers if new polymer notes work in your equipment.
$$$
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Vending machine
Self-serve checkout
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For more information and free training: www.bankofcanada.ca/banknotes s [email protected] s 1 888 513-8212
industry watch
Financial
industry
announces
mobile
payment
technology
guidelines
First joint mobile
payment solution
announced
(GSMA), the association of mobile operators and
related companies dedicated to standardizing and
supporting GSM technology.
Key features of the new mobile payments
solution include no extra cost for full access to
Beginning later this year, Canadians
existing CIBC Visa or MasterCard
will have a new payment option at
credit cards on a client’s smartphone.
checkout counters. CIBC and Rogers
Clients will also have the opportunity
Communications have announced
to earn loyalty points on purchases as
they will launch Canada’s first joint
they do today.
Multiple layers of security including
mobile payment solution, allowing
Canadians to pay for merchandise
secure encryption: Customers will re-
with their CIBC credit card using their
ceive the same fraud protection they
The banking industry and
Rogers near field communication
do with their contactless credit card.
credit union system have
(NFC) enabled smartphone. Custom-
Clients will also have the option to set
announced an industry-
ers will be able to use this payment
additional password protection.
wide initiative that will
capability at merchants across
pave the way for the
Canada where contactless credit card payments
card inside a mobile device for payments rather
development of mobile
are accepted.
than feature “stickers” on the phone.
payment options for
Canadians.
The voluntary
guidelines, called the
The solution will leverage the SIM
The solution aligns to guidelines by the Cana-
The CIBC mobile payments capability will
dian Bankers Association for mobile payments in
initially be available on select BlackBerry smart-
Canada, as well as those developed by interna-
phones on the Rogers wireless network, with ad-
tional associations such as the GSM Association
ditional device choices available following launch.
Mobile Reference Model,
provide a framework for
how mobile payment
capabilities can work
with existing payment
Payfirma, provider of mobile
create invoices on their iPad
systems, ensure fair
point of sale products for
or iPhone wherever they are.
competition among
businesses, has opened up its
Invoices, typically sent over
market participants,
mobile payment platform to
email to be paid at a later date,
and outline how market
developers.
can now be paid on the spot
participants can work with
Any third party mobile
using Payfirma.
existing, secure contactless
application for iPhones, iPads
“The mobile development
payment technology
or Android devices can now
community is key to Payfirma,”
already in place today.
accept mobile payments
said Kalle Radage, Payfirma’s
They were created as an
in-person with the swipe
chief product officer. “We are
outcome of the federal
of a credit card. Developers
continually building out our
government’s Task Force
can leverage Payfirma’s
platform to make it easy for
for the Payments System
payment platform to manage
developers to add payment
Review in 2011.
transactions, PCI compliance,
functionality. This will allow
and credit card reader
developers to create a new
the email address of the receipt
integration.
wave of game-changing
recipient. This makes it possible
payment applications.”
to conduct a transaction in
The guidelines were
developed cooperatively
8
Mobile payment app open for integration
by major Canadian banks
Some of the apps that
and credit union groups to
will integrate with Payfirma
support innovation in the
are invoicing, accounting,
allows apps to pass transaction
complete, Payfirma can pass
marketplace. (Turn to page
restaurant, and retail apps.
information to Payfirma, such
back information such as the
14 to read more about the
Mobile invoicing apps, for
as the transaction type (sale or
transaction ID, time, date and
guidelines.)
example, allow businesses to
refund), transaction total, and
order details.
PAYMENTSBUSINESS
Integration with Payfirma
May / June 2012
seconds. After a transaction is
industry watch
New category of consumer driving
mobile payments demand
plan strategically for mobile
as part of their overall channel
strategy, alongside ATMs, POS,
branch and online banking.
The most successful companies
Have you changed your
it is quite clear they are an
not expected to be the only
are leveraging their existing
shopping, financial and
emerging consumer force.
method. Smartphonatics
banking and payments systems
payment behaviour as a result
Smartphonatics are driving the
are more willing than other
to implement innovative mobile
of owning a smartphone? If
adoption of mobile banking
consumers to experiment with
services. That way, they can cut
you answered yes, you just may
and payments and will be an
different approaches to mobile
down costs and time to market
be a “Smartphonatic”. That’s
agent for change. Financial and
payments and banking.
for new mobile ventures.”
the name that’s been given to
retail institutions will need to
a new category of consumers
adapt or risk being left behind.”
and transact anywhere, at
in early 2012, and consisted
who are driving the demand for
Globally, nearly 25 percent
anytime making mobile the
of an online survey of 4,200
mobile payments and banking.
of consumers can be classified
hottest area of opportunity for
consumers from 14 countries in
A recent study of mobile
as Smartphonatics. Where you
financial institutions, processors
three main geographic regions:
banking and payment adoption
live plays a role in how likely
and retailers today,” said Ralph
the Americas, (North & South
rates in 14 countries by ACI
you are to be one. India has the
Dangelmaier, president, Global
America), EMEA ( Europe,
Worldwide and Aite Group
highest percentage of identified
Markets and Services, ACI
Middle East & Africa) and APAC
looks at this new group.
Smartphonatics, at 60 percent,
Worldwide, an international
(Asia/Pacific).
followed by South Africa (42
provider of payment systems to
The report can be read
there’s a stark difference
percent). The U.S. ranks in the
banks and retailers/merchants.
at www.aciworldwide.com/
between mobile adoption
middle at 20 percent, while the
“These organizations need to
mobile
among Smartphonatics and
fewest are found in Germany
other consumers: while 80
(10 percent), France (8 percent)
percent of Smartphonatics
and Canada (7 percent).
According to the report,
have used their smartphones
India also ranks highest for
for mobile banking only one-
mobile banking adoption at 76
third of non-Smartphonatics
percent. Canada, at 18 percent,
report doing so. Similarly, 70
currently has the lowest rate of
percent of Smartphonatics have
adoption.
used their smartphones for
The study was conducted
Canada is also on the lower
mobile payments, compared
end of the scale when it comes
to less than a quarter of non-
to mobile payments services
Smartphonatics.
— using the smartphone to
“Smartphonatics
“Consumers expect to shop
make a payment in a shop
enthusiastically use their
or to another person. Of the
smartphones when they shop
surveyed countries, Canadian
for products and services as
participants reported 15
well as when they interact with
percent usage compared to
their banks,” said Ron Shevlin,
two-thirds of respondents in
senior analyst, Aite Group,
China and India.
an independent research
According to the study
and advisory firm focused
results, traditional banking
on business, technology
and payment systems aren’t
and regulatory issues. “They
going anywhere: while using a
exist around the world and
mobile device is the preferred
while they may be more
method of payment and
concentrated in some countries
banking in many groups, it is
May / June 2012
PAYMENTSBUSINESS
9
New & Notable
Credit card
company
unveils
digital wallet
offering
to accept electronic payments
PayPass API allows
across multiple channels
partners to connect their
whether the purchase is made
own digital wallets into the
in a store at the point of sale
PayPass Acceptance Network,
with near field communication
leveraging MasterCard’s
(NFC) technology, or online
checkout, fraud detection and
Optimal
Payments
scores deal
using a computer, tablet or
authentication services and
Hockey Canada has
smartphone. PayPass Online
enabling their customers to
selected Optimal Payments’
simplifies the check-out process
make purchases both online
NETBANX service to provide
MasterCard has launched
by eliminating the need for
and in store where PayPass is
online payment processing
PayPass Wallet Services, a
consumers to enter detailed
accepted.
for its Hockey Canada online
digital payments platform and
shipping and card information
suite of services for banks,
with every purchase.
U.S. airline company
American Airlines and
registry system (HCR).
The organization oversees
bookseller Barnes & Noble will
the management of hockey
banks, merchants and
be among the first merchant
programs in Canada
be available in the third
partners to white label their
partners to incorporate the
from entry-level to high
quarter of 2012, is made
own wallets. It also allows
PayPass Online checkout button
performance teams and
up of three components:
consumers to store payment
on their websites. In addition,
competitions, including
PayPass Acceptance Network
and shipping information in
American Airlines will integrate
world championships
(PayPass Online and PayPass
one place. The wallet is open,
PayPass Wallet into its mobile
and the Olympic Winter
Contactless), PayPass Wallet
which means that consumers
application.
Games. Its HCR system
and PayPass API.
can use American Express,
merchants and partners.
The service, which is to
PayPass Wallet enables
PayPass Wallet Services will
manages registrations for
Discover, Visa and other
initially be available to partners
more than 565,000 players
(PayPass Online and PayPass
branded credit, debit and
in the U.S., Canada, U.K. and
and 180,000 registered
Contactless) enables merchants
prepaid cards.
Australia.
participants in thousands
PayPass Acceptance Network
of associations governed by
its 13 members branches,
New service helps web merchants
with PCI DSS compliance
Columbia Amateur Hockey
Association and the Ontario
Tenzing Managed IT Services, a provider of host-
token can’t be decrypted outside of PCI Assure so
ing solutions for e-commerce clients, partners
even if it ends up in the wrong hands, the number
and Software-as-a-Service (SaaS) providers, has
can’t be used to breach real credit card data.
launched PCI Assure, a new service designed to
“With highly publicized data breaches on the
Hockey Federation.
Integrated directly into the
HCR system, the NETBANX
solution allows association
simplify Payment Card Industry Data Security
rise, companies need to take a closer look at
members to pay registration
Standard (PCI DSS) compliance for e-commerce
credit card security and PCI-DSS compliance,”
fees using Visa, MasterCard,
vendors.
said Brian Shepard, founder and CEO of Tenz-
Interac Online and direct
ing. “Whether a retailer is new to e-commerce
bank debits. Members can
capture customer credit card information from
or simply concerned about their current PCI-DSS
make one-time payments
any website page while shortening the PCI DSS
compliance status, handling this in-house exposes
or choose to pay in
compliance process, a security standard for or-
their organization to significant risk, and requires
instalments. Once activated,
ganizations designed to increase controls around
extensive time and human resources to manage.”
the service can also be
The service enables online merchants to
cardholder data to reduce credit card fraud.
The customizable system uses iFrame technol-
used by the associations to
ogy which can be embedded into any web appli-
process online payments
When credit card information is put into Tenz-
cation. The PCI Assure iFrame captures only credit
for other services such
ing’s “data vault” a token is created to represent
card and card verification value or code (CVV)
as tournaments, clinic
the real credit card. The token is then used by
fields, leaving the remainder of the fields on the
registrations, merchandise
the merchant and can be stored freely on any
merchant’s website. Tenzing’s iFrame is Level 1
sales and fundraising
computer system. According to the company, the
PCI compliant.
activities.
The system works via a “tokenization” solution.
10
including the British
PAYMENTSBUSINESS
May / June 2012
EVERLINK STOPS FRAUD
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With criminals becoming more sophisticated, and more fraud originating outside of Canada (where the
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New & Notable
The $20
note gets a
makeover
Cashing out
Canada’s new $20 polymer
product. In keeping with that,
New partnership
to develop
branded mobile
payment app
note won’t begin circulating
it’s launched a challenge to
Payment processor Pivotal Pay-
until November but its design
software developers to come
ments has joined forces with
was unveiled in early May by
up with innovative mobile
Minister of Finance Jim Flaherty
payment applications using the
physical money, with the added
a mobile payment application
and Governor Mark Carney
MintChip technology.
benefits of being electronic.”
for smartphones and tablets.
The Royal Canadian Mint has
unveiled its plans to launch
MintChip, a digital currency
NetSecure Payments to develop
The MintChip Developer
The application will allow mer-
to hold electronic value and
Challenge is open to North
chants to swipe, authorize and
a secure protocol to transfer
American software developers
settle credit card transactions
are more economical and
that value from one chip to
who are invited to create
without the use of hardwired
have a smaller environmental
another. The Mint, the Crown
innovative mobile payment
terminals.
footprint. As with the
corporation responsible for
applications using the MintChip
previously issued $50 and $100
the minting and distribution
technology. Winners in three
and e-commerce solutions
polymer bank notes, the new
of Canada’s circulation coins,
categories — Best Person-to-
tailored to merchants and
$20 is also designed to stay
has prototypes and five patents
Person app, Best Business-
consumers. Its payment ap-
ahead of counterfeiting threats.
pending for MintChip. to-Consumer app and Best
plication, which will be branded
“The Royal Canadian
Micropayment app — will be
to Pivotal Payments, allows
to maintain Canadians’
Mint has been a trusted
selected by a panel of judges,
merchants to accept credit
confidence in our money as
and respected custodian of
while members of the public
cards from virtually any loca-
a secure means of payment,”
Canadian currency for more
will vote for the Popular Choice
tion using a cellular-connected
said Governor Carney after the
than 100 years,” said Ian E.
Award. All of the winners will
mobile device such as an
unveiling ceremony. “This new
Bennett, president and CEO
be announced in the fall of
iPhone, Blackberry, Android or
$20 note fits the bill.”
of the Mint. “As part of its
2012.
iPad. With the addition of an
at the Bank of Canada’s head
office in Ottawa.
The new polymer notes
“The Bank’s goal is
The front of the polymer
MintChip uses a secure chip
In an interesting twist,
research and development
encrypted card swiper which
$20 features a new portrait of
efforts, the Mint has developed
winners will be awarded prizes
connects into the audio port,
HM Queen Elizabeth II, who
MintChip, which could be
in gold, the world’s oldest form
the integrated solution is sup-
is celebrating her Diamond
characterized as an evolution of
of currency.
ported across a multitude of
Jubilee this year. The back
smartphones and tablets.
Canadian men and women
New prepaid payment program
ment mobility appeals to a
in all military conflicts, and
Direct seller Amway Corp., has selected Citi Prepaid Services for the
large base of our existing and
features the Canadian National
enhancement of its electronic payment process in North America.
potential new customers and
Vimy Memorial located in
Citi will provide a branded electronic payment solution which
by partnering with NetSecure,
Vimy, France. The monument
includes an Amway Prepaid Visa Card in the U.S. and an Amway
we can continually adapt to
commemorates the Battle of
Prepaid MasterCard Card in Canada.
meet the growing needs of our
of the note pays tribute to
Vimy Ridge which took place
during the First World War.
12
NetSecure provides mobile
The new electronic payment solution offers an alternative to
“We believe that pay-
marketplace,” said Philip Fayer,
paper cheques for bonus payments to Amway Independent Business
president and CEO, Pivotal
The remaining bank notes
Owners (IBOs) who will no longer have to wait for cheques to clear
Payments.
in the series — the $5 and $10
to redeem their funds. Instead, they will have immediate access to
— will be issued by the end of
their payment on the day the bonus is issued. The Amway cards
able to merchants through the
2013. The specific designs and
are supported by custom online account management resources
company’s sales channels and
detailed images of these notes
and a dedicated toll-free, 24/7, multilingual customer service team.
base of partners in Canada dur-
will not be released until their
They can be used wherever Visa and MasterCard debit cards are
ing the second quarter of 2012.
official unveiling dates.
accepted.
U.S. availability will follow.
PAYMENTSBUSINESS
May / June 2012
The service will be avail-
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The must-attend forum for movers, shakers and
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increase revenues, decrease costs and manage risks in a market moving towards mobile
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HOW TO MAKE MOBILE COMMERCE & PAYMENT A REALITY:
Lessons Learned from e-purse, e-commerce, EMV and Interac debit
By the end of the session, delegates will know:
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• Timing and consumer relevance considerations.
• How to address infrastructure and standards.
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• The consumer value proposition.
Cardware highlights
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MoBILE PAYMENTS
Moving
Target
NFC mobile payments poised for
widespread adoption in Canada
by Blair Keefe and Peter Aziz
14
PAYMENTSBUSINESS
T
he Canadian Bankers Association has
published the Canadian NFC Mobile
Payments Reference Model (the Reference
Model), which is expected to facilitate the
widespread roll-out of near field communications
(NFC) mobile payment capabilities in Canada.
CIBC and Rogers have already announced
the upcoming launch of a mobile payments
capability through which CIBC clients will be able
access their CIBC Visa or MasterCard on select
smartphones. Every major Canadian financial
institution and mobile network operator can be
expected to follow suit.
The voluntary guidelines in the Reference
Model were prepared in response to a request
from the federal government’s Task Force for
the Payments System Review that financial
May / June 2012
MoBILE PAYMENTS
institutions develop mobile payment standards.
The Reference Model scope doesn’t include
The guidelines were developed and have been
payment models that store card credentials
adopted by major Canadian banks and credit
on a sticker placed on a smartphone, a secure
unions. For the rest of the industry, adherence is
micro-SD memory card of a smartphone, or in
optional.
the “cloud” — that is, on a server and accessed
The Reference Model refers only to financial
by the Internet. While stickers are considered
transactions in which payment card credentials
a transitional technology, the latter two are
are stored on a SIM card or embedded in the
emerging technologies and at this point it’s too
secure element of a smartphone. The user can
early to estimate their importance.
make a purchase by selecting a payment method
Standards in the following topics were
via the “mobile wallet” stored on the smartphone
developed with the goal of ensuring safety,
and then tapping the smartphone on an NFC-
security and ease of use for merchants and
enabled point-of-sale device.
consumers while allowing for innovation and
The mobile payment system will use open
competition among market participants:
technology based on standards and guidelines in
use elsewhere in the world, enabling participants
NFC Mobile Payment Ecosystem Overview
other than financial institution credit and debit
NFC purchases are transacted over radio
card issuers to build mobile wallet applications
frequencies, which require specialized hardware
for consumers. Eventually, a mobile wallet
and software. While hardware is briefly discussed
may contain, for example, the credentials of
in the Reference Model, the focus is on the
government-issued identification cards, library
software required. The Reference Model envisions
cards, transit passes and merchant loyalty cards.
a mobile payment ecosystem based on the
May / June 2012
PAYMENTSBUSINESS
15
MoBILE PAYMENTS
interoperability of components.
this openness, the Reference
programs, coupon rebates and
producers, app developers,
NFC mobile devices will be
Model does not allow mobile
vouchers will operate, whether
credential issuers, acquirers or
able to operate with different
wallets, mobile network
by merchants, issuers or other
merchants seeking to become
point-of-sale systems; different
operators, original equipment
ecosystem participants.
active in the NFC mobile
credential issuers will be able to
manufacturers, secure domain
operate on various NFC mobile
managers and credential issuers
Data and Security
from a detailed understanding
devices; any NFC contactless
to restrict access to payment
The general principle is that
of the Reference Model.
reader compliant to ISO 14443
applications from debit and
each ecosystem participant
Type A or ISO 14443 Type B will
credit payment networks,
should have access only to the
be able to communicate with
prepaid products, transit
minimum information required
any NFC mobile device; and any
and loyalty products, and
to perform its primary role. The
over-the-air platform will be
products issued in a foreign
Reference Model sets out data
able to communicate with any
currency. The Reference Model
and security guidelines and
credential issuer.
emphasizes consumer choice
standards in some detail and
for which payment types may
adopts PCI-DSS compliance
Wallet Features and
Functionality
be embedded on a smartphone
as the standard for data
and which will be password
protection. It is not clear who
The Reference Model describes
protected.
would have access to consumer
purchasing information
three types of mobile wallets:
wallet designed so that only
Enablement and Life Cycle
Management
payment credentials from the
The Reference Model
wallet provider may be used to
outlines the installation, use,
What’s Next?
make a payment;
maintenance and termination
The Department of Finance
of payment and wallet
Canada has indicated its
by a group of credential
applications in some detail. It
intention to adapt the current
issuers so that only payment
emphasizes the importance
voluntary Code of Conduct
credentials from that group
of sound contractual business
for the Credit and Debit
may be used to make a
relationships among the various
Card Industry in Canada (the
payment; and
participants in the mobile
Code) for the quickly evolving
payment ecosystem. The
mobile payment ecosystem.
that payment credentials from
solution is designed to consider
While many of the guidelines
multiple credential issuers can
high-value, low-value and high-
in the Reference Model will
be used to make payments;
risk transactions.
be relevant for this exercise,
A proprietary or closed
A collective wallet designed
An open wallet designed so
note that open wallets still
that would be of interest to
merchants.
Loyalty and Rewards
need to anticipate all forms
business relationships between
The Reference Model provides
of emerging mobile payment
credential issuers and wallet
guidelines for the way that
technology.
providers.
loyalty and rewards programs
Although the Reference
will run through the mobile
Model binds only those
acknowledges that the
payment system. The essential
banks and credit unions that
industry will gravitate toward
aspect is that loyalty program
participated in its development
proprietary and collective
information may reside on
(along with their partners), the
wallets, but adoptees of the
the SIM card or be embedded
guidelines and standards that it
Reference Model expect to
in the secure section of a
proposes will have a profound
migrate toward open wallets
smartphone, thus forming
effect on the development
within 18 months of the first
part of the mobile wallet. The
of NFC mobile payments in
open wallet being launched in
Reference Model also discusses
Canada. Any mobile service
Canada. In order to promote
how loyalty and rewards
providers, mobile device
PAYMENTSBUSINESS
Blair Keefe is a lawyer with
Torys LLP. He is chair of the firm’s
Financial Institutions Practice and
co-head of the Payments and Cards
Practice Group. His practice focuses
on corporate and regulatory issues
relating to financial institutions, including mergers and acquisitions and
corporate finance. Blair is a member
of the Regulatory Advisory Group
to the Task Force for the Payments
System Review in 2011, providing
advice on regulatory and legal issues
related to the payments industry in
Canada.
the Code amendments would
require agreements and
The Reference Model
16
payment ecosystem will benefit
May / June 2012
Peter Aziz is a lawyer with Torys
LLP and a member of the firm’s Financial Institutions Practice and the
Payments and Cards Practice Group.
His practice focuses on regulatory
issues and transactions relating to
financial institutions. He has extensive experience with credit and debit
card arrangements and considerable
expertise in anti-money laundering
and consumer protection law.
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From the
editor
18
PAYMENTSBUSINESS
May / June 2012
security
Security
Pays
From PCI DSS to EMV to tokens, we take
a look at some of the most common
security solutions. by Robin Arnfield
T
he payments industry is no stranger
to security breaches, with yet another
high-profile theft of card data making the
headlines recently.
In January-February 2012, the account numbers
and expiry dates of 1.5 million cards were stolen
from U.S. processor Global Payments. Other highprofile data breaches occurred at Citigroup in May
2011, U.S. processor Heartland Payment Systems
in January 2009 and American retailer TJX in
January 2007.
Reports of these breaches surfacing in the
U.S. are no coincidence: the majority of states
have enacted mandatory breach reporting
requirements. As there is currently no such
regulation in Canada, breaches could potentially
be going unreported here. This will change if
Bill C-12, the Safeguarding Canadians’ Personal
Information Act which is currently before
Canada’s Parliament and would make breach
notification mandatory, passes into law.
Processor breaches make big news because
of the amount of information stolen. “When a
processor is hacked, millions of card accounts
are impacted,” says Les Riedl, CEO at U.S.
consultancy firm, Speer & Associates.
Breaches continue to happen despite the
enormous efforts made by the global payments
industry to secure transactions, such as the
Payment Card Data Security Standard (PCI DSS),
EMV, and encryption. This is because fraud
migrates to the weakest link in the payments
process.
Here, we take a look at some of the most
common security solutions, along with some of
the payment methods they’re being used with.
PCI DSS
The PCI Security Standards Council is a major
driver of payments security. The non-profit
Council was set up in 2006 by five card brands,
American Express, Discover, JCB, MasterCard and
Visa. It develops and maintains a set of standards
designed to enhance payment card data security
known as the PCI DSS standard. The card brands
require all participants in their networks who
process, store or transmit cardholder information,
to comply with the standards. The Council also
May / June 2012
PAYMENTSBUSINESS
19
security
According to Interac Association, Interac debit
chargebacks to Canadian merchants,” says Santo
card fraud losses to Canadian financial institutions
at Canadian processor Moneris Solutions.
Ligotti, director of marketing and communications
resulting from skimming fell to $70 million in 2011
According to Interac Association, Interac debit
from $119 million in 2010 and $142 million in 2009,
card fraud losses to Canadian financial institutions
due to Canada’s migration to EMV.
from $119 million in 2010 and $142 million in
resulting from skimming fell to $70 million in 2011
2009, due to Canada’s migration to EMV.
Interac Association has mandated that all
certifies Qualified Security Assessors (QSAs),
Canadian ATMs and Interac debit cards must be
companies that test merchants, processors and
converted to EMV by the end of 2012, and all
issuers’ compliance with PCI DSS.
Canadian POS terminals must be EMV-compliant
The card brands impose fines on non-PCI-
by the end of 2015. “After then, any Canadian
compliant organizations, and can deny them
non-EMV-compliant merchant won’t be able
access to their networks until they have taken
to take Interac cards,” says Catherine Johnston,
steps to amend any security vulnerabilities. “Being
payments industry group ACT Canada’s president
removed from MasterCard and Visa’s approved
and CEO.
list not only damages a processor’s reputation,
“The reason for the drop in fraud is that you
but also opens it to lawsuits from clients, as
can’t skim the data on an EMV chip and make
it wouldn’t be able to prove it exercised due
a counterfeit EMV card,” says Johnston, “But
diligence,” says Matthew Dragiff, VP, product
if EMV cards are used at non-EMV terminals, a
management at U.S. software vendor SunGard’s
fraudster can steal the card account numbers
AvantGard Payment Services business.
and expiry dates from the magnetic-stripe, and
“If a QSA does a poor job of assessing a
use these to create mag-stripe cards. These cards
company’s security, it can lose its certification
can then be used at retailers that don’t have
from the Council,” adds Gary Glover, director
EMV card readers. If the thieves also obtain the
of security assessment at PCI specialists
cardholders’ addresses, they can use the cards for
SecurityMetrics.
online purchases.”
Dragiff calls PCI DSS ‘security 101.’ “Much of
Mag-stripe fraud will continue to be a problem
PCI DSS is best practice and common sense,” he
until the whole world migrates to EMV, Johnston
says. “For example, don’t store sensitive data on
says. “The U.S. and China need to come on-board
servers that are located in your demilitarized zone
with EMV,” she says.
(DMZ), and keep all your computers updated
The good news is that Visa and MasterCard
with security patches.” The DMZ, a concept
have set a timeline for the U.S. to migrate to EMV.
borrowed from the army, is the public-facing part
By April 2013, all U.S. processors must be able to
of a corporate network, typically servers that are
support EMV transactions at the point-of-sale.
exposed to the Internet.
By October 2015, all U.S. POS terminals must be
EMV-compliant, or merchants will become liable
EMV
for any fraud at non-EMV terminals involving an
The introduction of EMV chip cards which are
EMV card.
authenticated by PIN entry in Europe, Asia
2011 when Visa and MasterCard made Canadian
cardholder-present situations, but has driven
merchants with non-EMV-compliant terminals
card crime elsewhere. Online merchants, U.S.
liable for fraud involving EMV-based credit cards.
retailers and issuers, and Canadian issuers whose
borders, for example in the U.S., Canadian
increased fraud.
cardholders aren’t liable for fraud, says Johnston.
“After the introduction of EMV cards in
PAYMENTSBUSINESS
Even when shopping beyond Canadian
cardholders shop south of the border, have seen
Canada, we saw a considerable decrease in
20
That’s been the case in Canada since March 31,
and Canada has increased payment security in
“When an EMV card is used in a mag-stripe-only
terminal, the transaction goes to the issuer for
May / June 2012
security
Online merchants, U.S. retailers and issuers, and
authorization and can be declined,” she says.
“If it isn’t declined, any resulting fraud is not the
Canadian issuers whose cardholders shop south of
consumer’s responsibility.”
the border, have seen increased fraud.
Merchant security
Despite the high-profile breaches at processors,
merchants are often the weakest link in the
attached to the card reader, or the server could
security chain, says Speer’s Riedl.
be compromised and card information stolen,”
“Large merchants spend millions of dollars
to become PCI-compliant and avoid fines,”
Riedl says.
An effective way to protect cardholders is to
Riedl says. “But the situation is different at a
encrypt their card’s data as it is captured by the
little coffee shop which runs its point-of-sale
POS device. This is a feature many POS terminal
payments on an in-store server that’s connected
vendors now supply. U.S.-based VeriFone is one
to a processor. I’ve been in coffee shops where
of them, offering encryption at the point-of-sale
the servers are put at risk because they are used
for all its POS card readers, according to Erik
by wait staff to access the Web during slow
Vlugt, vice president of product marketing at
periods, and provide wireless Internet access for
VeriFone.
“When a mag-stripe card is swiped through a
customers.”
So what sort of security risks could happen
VeriFone reader, the cardholder data is encrypted,
in these types of scenarios? “There could be
so neither the merchant nor the merchant’s Wi-Fi
skimming of credit card details through a device
network see the decrypted cardholder data,”
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May / June 2012
PAYMENTSBUSINESS
21
security
The key to preventing CNP fraud is
better cardholder authentication,
says the European Central Bank
(ECB), which recently published
recommendations on improving
e-commerce security.
Vlugt says.
test a system without proper
every merchant,” he notes.
security. “Files can also be
“The method increasingly being
vulnerable when they are being
used is for the processor to
transferred for backup, or if
decrypt the data and send it to
they are stored on laptops,” he
the issuer over a secure private
says.
link.”
But Glover warns that
Tokens
encrypting data in transit
To reduce risk, some merchants
between merchants and
are moving to a token system.
is encrypted cannot be used,”
processors doesn’t guarantee
“Merchants can reduce the
says Vlugt. “The principle is
security. “It depends on how
cost of the PCI compliance
the merchant, it goes to a
that card data isn’t decrypted
well the data is secured in
process by not storing
processor, which sends it
until as far down the line as
the processor’s system,” he
customers’ card data on their
via the Visa or MasterCard
possible.”
says. “It’s not impossible to
own systems,” says Glover.
Once the card data leaves
22
to have the decryption key for
network to the issuer. Data that
Ideally, card data would
compromise a processor.
“But, if they need to store card
has been encrypted at the point
remain encrypted all the way
There’s nothing you can do
data locally, for example for
of sale has to be decrypted by
until it reaches the issuer,
to make a processor 100%
product returns or for sales and
the processor before being sent
but this is impractical, says
secure.”
marketing purposes, retailers
to the issuer.
SecurityMetrics’ Glover.
Riedl says hackers can break
“If the processor or the
“Sending encrypted data to the
into a processor’s servers
network is hacked, data that
issuer would require the issuer
when live card files are used to
PAYMENTSBUSINESS
May / June 2012
can opt to exchange that data
into tokens.”
Tokenization, which involves
security
converting a card number into
cardholder-not-present (CNP)
growth in British CNP spending
transaction is authorized,” says
a randomly-assigned number,
fraud has grown despite the
over the past 10 years,
Tan Sarihan, North American
increases security and makes it
advent of EMV. This type of
especially online, says the UK
CEO of Germany-based security
easier for merchants to comply
fraud involves using stolen card
card industry association.
specialists KOBIL Technologies.
with PCI, says Vlugt.
information to make purchases
Cardholder Authentication
e-commerce websites use
The key to preventing CNP
real-time fraud detection
Moneris is one of the
companies offering a
online or by phone.
“Retail cardholder-present
The ECB recommends that
tokenization service that
fraud is way down in Europe
fraud is better cardholder
technologies, as well as ‘strong’
stores customers’ credit card
due to EMV,” says Glover. “The
authentication, says the
cardholder authentication
information in a data vault. The
compromises that we see in
European Central Bank (ECB),
technologies. MasterCard
processor’s e-Select plus Vault
Europe are in e-commerce.
which recently published
and Visa both offer methods
service stores the data on its
This is because it’s easier to
recommendations on improving
for strong cardholder
secure server. The merchant
compromise Web applications
e-commerce security.
authentication in online
is then supplied with a token
than to attack merchants’
which can be used for all
point-of-sale systems.”
customer services transactions,
In the UK, a pioneer in EMV
“Current regulations such
as PCI DSS specify how card
information will be handled
transactions, but neither
method is mandatory.
Cardholders who
such as returns, as well as for
implementation, CNP fraud
and secured by financial
register their cards for
sales analysis, Moneris says.
accounts for more than half
institutions and merchants,
MasterCard SecureCode and
of all card fraud, according
but they don’t specify any
Verified by Visa, are required to
Cardholder-not-present
fraud
to the UK Cards Association.
security mechanisms to
answer security questions when
However, this must be seen
make sure that the card
Like mag-stripe card fraud,
in the context of a massive
user is legitimate or how the
May / June 2012
▶ Continued on page 44
PAYMENTSBUSINESS
23
µSD
Secure
Elements
MNO’S
Wallet
Mobile S
Enterprise
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Willis Morettin
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Tel. 905-946-2810
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Karl Theo
Director of Sales,
Banking Sector
Tel. 905-946-2803
[email protected]
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From the
editor
Lloydmedia, Inc, #302-137 Main St N, Markham, ON. L3P 1Y2
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PAYMENTSBUSINESS
The Prepaid Awards
2012
A Word from
Prepaid Awards
Canada
A Word from
our Event
Sponsor
On behalf of MasterCard Canada, I am
delighted to be part of this inaugural
celebration of excellence in the prepaid
cards sector. As a network partner,
MasterCard identifies prepaid as one of
the fastest growing areas of our business
because of the flexibility and customization
these solutions offer. Helping to recognize
outstanding performance in delivering
prepaid solutions speaks to MasterCard’s
deep commitment to a world beyond cash.
Prepaid payment cards offer a wide variety
of solutions from helping the underserved
to safely receive assistance funds, to
providing peace of mind to global travelers,
to offering a ‘world of choice’ with gift
cards, to helping Canadians manage their
household budgets.
Much work is underway in the sector and
with the emergence of mobile payments;
the opportunities for convergence
between mobile and prepaid will grow
exponentially. We firmly believe that by
working with our partners we can continue
to provide innovative solutions to help
meet these current and future needs.
Dear Friends,
It is my sincere honour to have had
the opportunity to work with so many
extraordinary people and organizations,
and to have welcomed you to our 1st
Annual Prepaid Awards Canada Gala
Event. We have been absolutely thrilled
with the support and enthusiasm that has
been expressed from the entire Gift &
Prepaid Community, both here in Canada
and globally.
This event was created to celebrate all
of the great initiatives, innovations,
collaborative efforts and exceptional
individual and team efforts that have been
undertaken over the past year in Gift &
Prepaid. From the entries, the talk on the
street and the announcement of each of
the Award recipients at the Gala, I am sure
that you will agree that we indeed have a
lot to celebrate.
As you can imagine, there are many
people to thank for their effort, support
and dedication to this first of many annual
award events.
Many thanks to the organizing team for
an outstanding event that celebrates
the work of our peers and colleagues.
A heartfelt thank you to the judging
committee for their time and dedication
spent reviewing all the submissions. And
finally, congratulations to all the winners
and nominees on developing unique and
meaningful prepaid payment solutions.
To our sponsors; MasterCard Worldwide,
our event sponsor, InComm Canada,
AIMIA, Store Financial, The Hunt Group,
SVS Ceridian and paysafecard, we extend
our most sincere thanks for your global
and local leadership, generosity and
support leading up to and throughout
this inaugural event, without which this
evening couldn’t have been possible.
As consumers and businesses continue to
seek ever faster, more secure and smarter
methods of payment for an increasing
array of transactions, MasterCard
Worldwide is at the centre, providing a
sophisticated set of transaction processing
and consulting services that can help drive
business growth for our customers.
To our dozens of contractors, volunteers
and event management teams — many
thanks. Your support, commitment
and dedication to the cause have been
outstanding and your efforts have been
beyond all expectations. You are the best
of the very best!
Congratulations again and looking forward
to seeing more in 2012 and beyond!
Sincerely,
I hope that you have enjoyed yourself and
that we can spend more time together
building our Prepaid Community in
Canada, through innovation, collaboration
and education, so that we may come
together to recognize all of you for your
contributions that you make all year
around.
Sincerely,
Betty K. DeVita
President
MasterCard Canada
Dave Hunt
President, Prepaid Awards Canada Ltd.
The Judges
Annich McIntosh
Philippe Bertinchamps
David Parker
Dirk Voelkner
Annich is the Managing Editor at C&M
Publications and has a high profile in the card
business. She is a frequent speaker and chair
at major conferences. Prepaid is an important
area of interest for all three C&M publications.
These are: www.cardworldonline.com,
www.fraudwatchonline.com and www.
loyaltymagazine.com
The founder and CEO of Polymath Consulting,
David works on projects and advises
organizations across the Cards and Payments
industry. Well known for work on prepaid
cards/ewallets/mobile payments, David has
worked across the complete value chain,
helping banks with their overall Prepaid
strategy and market entry analysis. He has also
worked with telcos, processors and program
managers on segment analysis, certification
and membership applications.
Larry Richardson
Larry provides executive leadership and
direction in the day-to-day management of
Consumer Engagement Solutions at Exchange
Solutions. He actively directs the design and
delivery of consumer interactions that drive
desired spend behaviours with retailers,
manufacturers and service companies.
Larry has 15 years of executive leadership and
experience in business development, data
analytics and technology services delivery
within retail, pharmaceutical and industrial
chemical industries.
Karen Budahazy
Karen is the General Manager of InComm
Canada. In addition to managing the sales
teams, she is responsible for developing new
product revenue opportunities in Canada,
including the execution of strategies aimed
at expanding InComm’s global distribution
footprint along with the development of
new products and services offered in the
international Prepaid market.
Pieter de Wet
Pieter is a financial solutions and payments
expert focusing on prepaid, mobile and
new payments arena. He has 10 years of
senior management experience, in both
start-ups and corporations with considerable
knowledge of management, marketing,
business development, sales and training.
Pieter’s experience extends to developing
countries within Africa including South
Africa, Mauritius and Botswana as well as
internationally.
Philippe is the Chairman of Prepaid Exchange
France and the CEO of Berfi Management
Company. He has a strong reputation in the
Prepaid industry gained from some important
role including: Chairman, Prepay Solutions
Ltd; Deputy Managing Director, Edenred
International (ex Accor Services HQ);
Managing Director, Luncheon Vouchers Ltd.
Dirk’s experience is based upon technical
and business knowledge, derived from
participating in different projects with
various roles. He has extensive knowledge of
electronic payment systems, Prepaid products,
cards and private label cards. Dirk has spent
more than 14 years working in different
organizations leading to comprehensive
knowledge of EFT-POS terminals, e-payment,
m-payment and card-based reward schemes.
Walter Kleinschmit
Founder and president of R2E Consultants,
Walter has over 28 years of retail and
development experience in the Middle East.
He was GM of Kingdom Centre, Riyadh: a
mix use, high-rise development, conceived by
Prince Alwaleed.
In Canada, where he is currently based, Walter
has worked in the retail industry both as an
employee and entrepreneur. He is a founder
of the Middle East Council of Shopping
Centres and is an international faculty
member of the ICSC School of Professional
Development.
Tony Chapman
Tony is the CEO of Advertising Agency Capital
C, a judge on Food Network’s Recipe to
Riches, host of City TV’s Nissan’s Innovation
Challenge, and frequent contributor to the
mainstream press. He is a frequent contributor
to the mainstream press and one of the
youngest individuals to be inducted into the
Marketing Hall of Legends, a testament to
his cumulative contributions to the industry
throughout the past three decades.
Tony has founded two internationally
renowned communications agencies that have
garnered a steady stream of award winning
campaigns, including in 2007, recognition
as Marketing’s Agency of the Year. A true
visionary and serial entrepreneur he is also the
Founding Partner of Fresh Intelligence which
is revolutionizing intelligence gathering for
corporations around the world.
Best Prepaid
Consumer
Program
Best Prepaid
Gift Program
Best Buy Canada and CashStar:
eGift Card
Winner
Best Buy Canada has implemented an innovative eGift Card
solution that delivers the first opportunity ever for Canadian
consumers to personalize eGift Cards.
• Consumers can now purchase and send digital Gift Cards
through email or Facebook on bestbuy.ca either instantly or
delay the delivery to ensure it arrives on a special day.
• Seasonal faceplates and custom messages adds a new layer of
personalization to gift cards that was previously unavailable.
• By launching in December, Best Buy was able to capitalize on
last minute holiday shoppers and capture key sales.
• The percentage of mobile eGift Card sales that Best Buy
Canada has achieved increases overall results across the multichannel strategy.
Canada Post:
Consumer Prepaid Program
Runner
Up
In March 2011, Canada Post launched the first nationally-available
reloadable card in Canada. The Canada Post-branded Visa
reloadable prepaid card offers card users all the benefits of a Visa
card without having to qualify for credit. Funds can be loaded and
reloaded up to a maximum balance of $10,000.
The Visa reloadable prepaid card has its own built-in
spending limit and is protected under an extended warranty that
enables replacement if lost or stolen. The cards are available at
approximately 6,000 post offices and accepted anywhere Visa is
accepted — even online.
Gift Program
In partnership with Visa™, Canada Post offers Canada Postbranded Visa gift cards that let customers give any amount from
$25 to $250. These cards are available at approximately 6,000
post offices and accepted anywhere Visa is accepted — even
online.
The current program was implemented via three phases:
1. Vancouver 2010 Olympic Winter Games-themed Visa prepaid
card (fixed denominations) pilot commenced in November 2009
2. Variable load “Give Joy” card program launched in November
2010
3.Elimination of post-purchase fees and card replacement fees
(‘funds never expire’) implemented in September 2010
The launch of the variable load “Give Joy” Visa gift card was
perfectly timed for the 2010 holiday season, allowing it to benefit
from advertising support in the corporation’s annual holiday
campaign. The “Give Joy” design of the card draws on the
strength of the trusted Canada Post brand and plays on the “Send
Joy” theme of its annual campaign.
Tim Hortons and First Data:
Sponsored by:
Winner
Tim Hortons was founded in Hamilton, Ont. The first restaurants
offered only two products — coffee and donuts – but as customer
tastes grew, so did the chain and its offerings. The Tim Hortons
chain has now grown to over 3,000 locations throughout Canada,
500 locations in the U.S. and has become a cultural icon in
Canada.
Tim Hortons’ commitment to serving fresh, quality products at
reasonable prices continues to be the cornerstone to its success.
This, along with the close relationship it maintains within the
communities in which it operates, has helped generate immense
customer loyalty and build Tim Hortons into one of the most
widely recognized consumer brands in Canada.
SelectCore:
Iridium Prepaid
MasterCard Card
Runner
Up
Iridium is a feature rich card and a useful financial tool for
underserved and unbanked Canadians.
Most importantly, the Iridium Prepaid MasterCard Card helps
individuals gain access to the cashless economy (both online
and offline) and provides a tool for individuals to better control
their spending while keeping them aware of their balances and
transaction history through text and SMS messaging alerts as well
as a secure online website, mobile apps and more.
The program provides unparalleled benefits to cardholders
by eliminating costly cheque cashing fees and providing a
fee friendly structure that has an easy to access network of
reloading locations. In addition, from the program management
perspective, the expanding cardholder base rewards shareholders
with organic revenue growth, improved margins and a unique
ability to access cross marketing opportunities with products and
services that complement the core prepaid user experience.
By partnering with MasterCard, the cardholder can be
confident that the card is backed by one of the most recognizable
brands in the world.
Best Prepaid
Innovation
Giftango:
Premium Turnkey
E-commerce Solution
Sponsored by:
Winner
Giftango’s Premium Turnkey E-commerce Solution enables retail
merchants to sell gift cards from their website and send via digital
or physical distribution all from a single integrated shopping
cart. To accomplish this, Giftango connects to the retailer’s gift
card processing platform and integrates to multiple third party
solutions, including Facebook, a mobile short code or multiple
payment gateways.
Giftango’s solution is unique in the range of options offered in
one toolset. Our platform is the only solution on the market that
provides consumers with a single integrated digital, physical and
social media gift purchasing experience.
The purpose of our solution is to allow everyone — from
small to large retailers — to utilize digital gifting with the most
advanced features available in the market, at a price point and
development time frame that works for them. With our solution,
we make digital gifting accessible to everyone and include all the
features customers want in one e-commerce shopping cart, while
maintaining a high level of security.
Retailers who use the Giftango solution benefit from lastminute sales of gift cards which are made possible by instant
delivery. When selling plastic gift cards from a website, online
purchases drop precipitously in the five days prior to the gifting
event because it is too late to deliver the gift card on time. We
are able to eliminate this problem with digital delivery, avoiding
missed revenue for the retailer. Giftango’s Premium Turnkey
E-commerce Solution increases gift card sales and overall revenue
for retailers.
Best
Prepaid B2B
Service
InteliSpend
Prepaid Solutions:
Runner
Through the introduction and launch of the groundbreaking
Interac Instant Online Reload Solution, the cardholders, Company
and prepaid industry in general have realized tangible benefits. By
making reloading free, easy, fast and secure, the cardholders can
feel confident about reloading balances onto their cards in a quick
and effective manner.
In addition, the Company enjoys the benefit of convenient
reloading of the cards by having cardholders reload with ease
making spending more convenient and through increased
cardholder activity resulting in new revenues to the Company and
stakeholders.
The prepaid industry can be considered a winner because the
instant reloadable features of the SelectCore Interac Instant Online
Reload Solution allows prepaid to take a front seat on innovation
in support of helping consumers both functionally and financially,
in traditionally underserved and under-banked market segments.
By facilitating reload transactions, the cardholder, Company and
industry help individuals gain access to useful financial tools and
methods in which to transact in cashless transactions both online
and offline.
Winner
For more than 13 years, the organization now known as
InteliSpend Prepaid Solutions has provided businesses and reseller
partners with intelligent prepaid solutions. Over the past 18
months, InteliSpend has evolved at hyper-speed:
• New corporate identity and brand: InteliSpend Prepaid
Solutions, ULC was born.
• New payment processor: more than five million prepaid cards
were transitioned to TxVia, and funds balanced to the penny.
• New network relationships: unique prepaid solutions are now
available on not one, but two payment networks in Canada
(American Express and Visa); four payment networks in the
United States (American Express, Discover®, MasterCard and
Visa).
• Maintained merchant relationships: throughout significant
change maintained relationships with more than 100 Canadian
merchants key to DirectSpend®, the organization’s patented
RAN process.
This powerful combination of past and future innovation
enables InteliSpend to meet reseller and client needs with the
most intelligent solutions. Their resellers and clients don’t have to
“make do” with one-size-fits-all prepaid cards or “off-the-shelf”
program management. InteliSpend has the unique ability and
depth to create solutions that exactly match their reseller and
client needs.
CashStar:
Up
SelectCore:
Interac Instant Online Reload Solution
Sponsored by:
Runner
Up
• CashStar’s mission is to change the way that consumers and
business executives give gifts or offer incentives — from a
physical product to a digital one.
• CashStar builds, hosts, operates and maintains a robust, flexible
digital gifting platform for our clients, the world’s leading
retailers.
• CashStar’s platform enables extensive personalization and
customization options, mobile purchase and delivery capability,
video upload and delivery, plus social media delivery.
• The platform is supported by a market leading fraud mitigation
solution, and specialized in-house customer care services.
-- CashStar offers a business-to-business solution
encompassing bulk ordering capabilities, API access and
specialized use case functionality.
-- CashStar has the widest product array and has delivered
more eGift Cards than any other company.
-- CashStar offers unique and value-added product solutions
such as the ability to reward and incent frequent shoppers,
satisfy customer complaints instantly with a gift card, run
successful social commerce marketing programs, etc.
-- We power digital gift card solutions for over 250 leading
brands in the U.S. and Canada; significantly more than
anyone else in the industry.
-- CashStar has invested in the industry by building a team of
over 75 employees and by sponsoring third-party market
research.
-- In 2011 CashStar issued millions of eGift Cards.
Best Prepaid
Marketing
Campaign
Ukash:
Sponsored by:
Samba Days:
Winner
• Ukash launched in Canada in 2010. To drive growth in the
Canadian prepaid market, Ukash joined forces with PokerStars to
implement a multichannel B2C campaign to increase Ukash users,
voucher redemption values and volume in Canada.
• The Ukash Ultimate Experience ran through December 2011 to
January 2012, offering Canadian poker players the opportunity to
win a seat at the PokerStars Caribbean Adventure (PCA) in the Bahamas. Canadian Poker players were urged to use Ukash vouchers
at PokerStars. Each redeemed voucher code got entered into the
prize draw. The randomly selected winner won a seat at the PCA
(worth $10,300), with free flights and accommodation.
• The multi-channel marketing campaign drove traffic to a unique
Ukash landing page and the Ukash location finder via Now PrePay,
the official Ukash issuer in Canada. High profile poker players
advocated Ukash among the poker community and Ukash and
PokerStars targeted consumers using the following channels:
PoS; messages on Ukash vouchers/social media; email newsletter/
Ukash website; AdWords; press releases.
The campaign took a Ukash customer to the final of the PCA
where he won $260,000 — all from buying a $25 Ukash voucher.
Ukash and PokerStars leveraged great PR opportunities across
the poker press and all major online portals. Ukash gained a 147%
increase in unique page views on the Canadian Ukash website and a
20% increase on the Ukash Canadian database.
Samba Days launched a national holiday 2011 multi-media
consumer campaign including:
• A national TV media buy
• Print ads in Metro newspapers across the country
• A Flyerland.ca e-blast and website contest
• A PR campaign that resulted in TV, radio, print and online
editorial coverage
• A mall kiosk
• On-the-street consumer interceptions
• Shelf talkers at Shoppers Drug Mart
• Social media ambassadors, blogs, posts and tweets
• Partnerships with high profile brands
Samba Days raised the profile and perception of the prepaid
industry by:
• Promoting gift cards nationally, supporting new interest in the
category, and aligning gift cards with top-tier brands like Virgin
Mobile, AMEX and SCENE
Samba Days increased sales over the previous year by 75%!
OLD
A leader by any other
name is still a leader.
Carlson Marketing is now Aimia,
global leader in loyalty
management services.
NEW
Discover Aimia,
the new face of Carlson Marketing.
aimia.com
Runner
Up
Best Prepaid
Card Design /
Merchandising
Leading
Prepaid
Organization
CPI Card Group – Canada, Inc.:
PowerCard
Winner
CPI Card Group’s commitment to R&D continually brings innovation
to the card industry. The PowerCard solution was developed in 2011
in partnership with X-Card Holdings and was made commercially
available in February 2012 to closed-loop retail, government and
financial clients (both on the credit and debit side and on the
open loop prepaid one). As a card with its own power on-board,
PowerCore can span multiple uses for commercial and security
applications, ranging from gift card production with light and
sound to financial security cards with one-time passcode abilities
(OTP, Dynamic CVV) or magnetic stripe emulation.
SelectCore:
Iridium Prepaid
MasterCard Card
Winner
• Moneris leverages its position as Canada’s largest payment
processor to provide industry leading stored value Gift Card
solutions
• Moneris manages Gift Card programs for over 6000 businesses
of varying sizes across Canada and also provides prepaid gift
card fulfillment services through its rewards and recognition
program service – giftcertificates.ca
• Moneris offers an innovative Gift Card program package – the
Starter Pack – to promote and showcase the value of prepaid
Gift Cards to small businesses. The Starter Pack provides an
opportunity for small businesses to try the Gift Card program at
no cost with no obligation
Runner
Up
The combination of a sleek card design coupled with the unique
positioning of the product at retailers in Canada has helped improve
awareness for our product over the period we began merchandising.
In addition, we offer take home pamphlets that showcase the
product and the ease of use. This literature is helpful in educating
individuals about the benefits of prepaid and the benefits of having
a useful financial tool available for cashless transactions online and
offline.
The marketing merchandise also prominently displays the
MasterCard brand, one of the most recognizable brands globally.
In addition, the cardholder website and online presence has
enabled Iridium cardholders to leverage their personal experience by
enrolling into the suite of features and functionalities associated with
the product. All of the merchandising across the various spectrums of
media is designed to provide an efficient experience while maximizing
the cardholder’s understanding of their own important financial tool.
Winner
Industry
Contributor
Moneris Solutions
Frank Monaco
InComm
• Frank Monaco is Vice-President and General Manager of
international at InComm, a leading prepaid product and
transaction services provider
• Responsible for sales, marketing and operations across more than
20 countries
• His executive experience spans more than 16 years
• Experience includes retail, telecommunications, marketing
management, financial credit and debit processing, and
production management
• Frank has fostered relationships with partners in 21 countries
• Under his leadership, InComm has secured several international
patents and awards
• Helped implement prepaid programs in 34 countries while at
Stored Value Systems
Vancity Credit Union:
Runner
Up
Vancity Credit Union (www.vancity.com) is the largest credit
union in Canada, serving nearly 480,000 members in British
Columbia and is recognized for financial industry innovation. As a
cooperative, and a member of the Global Association for Banking
with Values (www.gabv.org), Vancity seeks to positively impact
the communities in which they live with commitment to the triple
bottom line of people, planet, and profit.
In the mid 1990s, Vancity launched Citizens Bank of Canada,
a wholly owned subsidiary Internet bank. In 2005, Citizens Bank
launched the first national bilingual Visa prepaid gift card program
in Canada with a major national retail distribution network and
within our branches. We were the first financial institution to do
so and followed the successful USA business models.
As a member-centric credit union, and with cardholder value
as a priority, we wanted to lead change in the network branded
prepaid gift card business model which was similar to the entire
industry. Our plan was to re-launch with a renewed consumer
promise that gift card recipients should have access to the
full value on their card forever. Similar to closed loop gift card
products, but providing the best consumer value experience.
Citizens Bank stands out as a leading prepaid organization
because we were one of the first in the industry to have worked
through a storm of negative media attention to create a product
that is embraced by the consumer, despite the implementation
challenges and infrastructure changes.
The
Hunt
Group
Show Guide:
Cardware 2012
ACT Canada, Cardware 2012 Payment
Insights
Marriott Gateway on the Falls, Niagara
Falls, Ont.
June 19-20, 2012
On behalf of ACT Canada and our
members, I am delighted to welcome
you to Cardware 2012 Payment
Insights, where stakeholders come
together to drive payment evolution.
Cardware has become known for
its ability to deliver not only quality
information, but also valuable insights.
The program and the people you will
meet will help you foster your business
goals and spark conversations that will
carry on well beyond the conference.
The speakers program encompasses
the leading experts in the payments
realm… over 40 speakers from around
the world who will provide their insights
into mobile commerce, the future of
money, making technology make sense,
merchant considerations and engaging
stakeholders. This year we are pleased
to offer three tracks; Payment Insights,
Technology and Merchant, open to all
delegates.
During the breaks, I encourage you to
visit The Exchange Place to discuss
these learnings with the partners who
can help turn your business concepts
into reality.
We will hear from The Royal Canadian
Mint on their MintChip e-cash challenge
during our Giesecke & Devrient keynote
luncheon on Tuesday.
Join us on Tuesday evening at the
Gemalto Gala reception to enjoy
networking while taking in the
breathtaking view of Niagara Falls.
We will celebrate the successes of our
industry at the Visa Awards luncheon
on Wednesday.
the Association. For more than 22
years, ACT Canada has been the
internationally recognized authority
in the market. As the eyes, ears and
voice for stakeholders focused on
secure payment, mobile, NFC, loyalty,
secure identity, and leveraging EMV,
we promote knowledge transfer,
thought leadership and networking.
We help members protect their
interests, advance their causes, build
their business and grow the market.
We take a neutral and non-partisan
approach to all issues, facilitating
collaboration among issuers, brands,
acquirers, merchants, regulators,
solution providers, governments and
other stakeholders. Over 50% of our
members have been with us for more
than five years, enjoying ongoing value
from their affiliation with ACT Canada.
Welcome to Cardware!
If you are not already a member of
ACT, I would invite you to speak to
our staff, Strategic Leadership team
members or our Board of Directors
about the benefits of belonging to
Catherine Johnston
President & CEO, ACT Canada
Chairman, International Smart Card
Associations Network (ISCAN)
Cardware 2012 Sponsors:
36
PAYMENTSBUSINESS
May / June 2012
Fast & reliable
the
mobile NFC From
editor
testing services
Show Guide:
Cardware 2012
ACT Canada, Cardware 2012 Payment Insights
Marriott Gateway on the Falls, Niagara Falls, Ont.
June 19-20, 2012
Day 1 Tuesday June 19th
PAYMENT INSIGHTS
(Oakes Ballroom – 2nd floor)
Sponsored by INTERAC ASSOCIATION
TECHNOLOGY
(Hennepin Ballroom – 1st floor)
Sponsored by MASTERCARD
9:00-9:45 am
Information as the New Currency
of Payments
Patricia Daley, Deloitte Inc., Partner
Doug Macdonald, Deloitte Inc., Senior
Manager
9:00-9:30 am
The Future of Mobile Wallets
Possibilities, Do’s, Don’ts and
Best Practices
Berend van Geffen, Collis, Chief
Commercial Officer
9:45-10:05 am
Prepaid Cards in Canada – The
Products, Opportunities and
Challenges
ACT Canada Prepaid Strategic
Leadership Team
Felipe Papaleo and Michael
Vaselenak, Co-Chairs
9:30-10:00 am
Scaling NFC Services with
a Standard Authentication
Framework Technology
Didier Serra, INSIDE Secure,
Executive Vice President, General
Manager, North America
10:05-10:25 am
Breakfast, sponsored by TD MERCHANT SERVICES
Findings of the Mobile Strategic
Leadership Team
ACT Canada Mobile Strategic
Leadership Team
Jonathan Magder and Michael
Tompkins, Co-chairs
10:00-10:25 am
De-scoping PCI-DSS certification
with Point-to-Point Encryption
based Card Processing Services
Chandra Patni, YESpay International,
Co-Founder, CEO
11:00 am-12:00 pm
10:25-11:00 am
Coffee sponsored by
MULTOS INTERNATIONAL
served in the Exchange Place
Consumer Value Proposition:
What can mobile learn from
previous payment innovations
Moderator: Catherine Johnston, ACT
Canada, President & CEO
Panelists:
Christian Ali, SecureKey Technologies,
VP Payment Solutions
Jacqueline Chilton, Glenbrook
Partners, Partner
Debbie Gamble, Gamble Consulting,
President
William Giles, MasterCard Canada,
Vice President, Emerging Payments
Bill Huzar, Consumers Council of
Canada, Chair, Consumer Protection
Committee
Douglas Melville, OBSI, Ombudsman
and CEO
Security and Privacy in a “mobile
world”: how does technology
make it work?
Panelists:
Balraj Dhillon, Giesecke & Devrient,
Manager, Secure Devices, Emerging
Technology
Des Fernando, Norgold Security
Consultants, Managing Director
Jay Graver, Giesecke & Devrient,
Manager, Solutions Development, ET
Nicholas Norman, Consult Hyperion,
Head of Sales
Chandra Patni, YESpay International,
Co-Founder, CEO
Pierre Roberge, SecureKey
Technologies, CTO
May / June 2012
FIME’s accredited labs provide
interoperability & compliance
testing services for Mobiles and
Secure Elements:
American Express
GlobalPlatform
Discover Network
NFC Forum
MasterCard
Isis
Visa
Orange
Achieve faster time-to-market
with FIME’s comprehensive
mobile testing services.
Take the next step. Talk to FIME.
www.fime.com - [email protected]
PAYMENTSBUSINESS
37
Show Guide:
Cardware 2012
MERCHANT
(Hennepin Ballroom – 1st floor)
Sponsored by DISCOVER FINANCIAL SERVICES
PAYMENT INSIGHTS
(Oakes Ballroom – 2nd floor)
Sponsored by INTERAC ASSOCIATION
12:00-2:00 pm Lunch sponsored by
2:00-3:00 pm
GIESECKE & DEVRIENT
Keynote Presentation - The MintChip Challenge: exploring the evolution of currency, Dylan Cobb, Manager, Business
Development, MintChip Project, Royal Canadian Mint
2:00-2:35 pm
Business and Technology Issues of Mobile Wallets
Jay Graver, Giesecke & Devrient, Manager, Solutions Development, ET
Dissecting the Task Force Report on the Payments Industry
Blair Keefe, Torys LLP, Partner
Benjamin Geva, Torys LLP, Counsel
2:35-3:05 pm
A Roadmap for Your Instant Issuance Program – the Business Case,
Risks and Opportunities
Michael Vaselenak, Datacard Group, Director, Instant Issuance, Canada
3:05-4:00 pm
3:45 4:15 pm
Fraud in the Mobile Market
George Peabody, Mercator Advisory Group
Director, Emerging Technologies Advisory Service/Fraud, Risk & Analytics
4:00-4:30 PM
Managing Confidential Information Communication: how do Mobile
Devices change the landscape?
Des Fernando, Norgold Security, Managing Director
4:155:00 pm
Coffee sponsored by MASTERCARD served in the Exchange Place
The Digital Evolution of Payments
Derek Colfer, Visa Canada Corporation, Head of Mobile Payments
4:30-5:00 PM
Driving Growth in Prepaid via Online Management Tools
Felipe Papaleo, CPI Card Group, EVP Sales and Marketing
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38
PAYMENTSBUSINESS
May / June 2012
Show Guide:
Cardware 2012
Day 2 Wednesday June 20th
PAYMENT INSIGHTS
(Oakes Ballroom – 2nd floor)
Sponsored by INTERAC ASSOCIATION
MERCHANT
(Hennepin Ballroom – 1st floor)
Sponsored by DISCOVER FINANCIAL SERVICES
8:459:30 am
Payment Insights: an International Perspective
Michel Chalifoux, Multos International, VP-Business Development
8:45-9:15 AM
Retail 3.0 – Bricks, Clicks and Mobile Tricks
Michael Bradley, NorthCard Inc., Managing Director
9:3010:00 am
Breakfast, sponsored by TD MERCHANT SERVICES
The State of EMV
Shirley Matthew, Visa Canada Corporation
Head of Product Platform
9:15-9:45 AM
Loyalty’s New Realities and Opportunities
Matthew Seagrim, Aimia, Vice President/Enhancement Services
10:45 am
- 12:00 pm
Coffee sponsored by the ROYAL CANADIAN MINT served in the Exchange Place
Stakeholder Engagement & Alignment Panel
Moderator: John Ambrose, Ambrose Connection Limited, Principal
Panelists: Tracey Black, GFH Group, President
Nigel Codrington, FICS Consulting Inc., Payments Consultant
David Farnes, Canadian Wireless Telecommunications Association, Chief
Operating Officer
Mark Horwedel, Merchant Advisory Group, CEO
Karrie MacDonald, Gemalto, Vice President, Sales
George Peabody, Mercator Advisory Group, Director, Emerging Technologies
Advisory Service/Fraud, Risk & Analytics
10:50-11:30 am
What’s in the Wallet?
Jacqueline Chilton, Glenbrook Partners, Partner
11:30 am -12:00 pm
Engaging Merchants in Mobile Strategy
ACT Canada Mobile Strategic Leadership Team
Jonathan Magder and Michael Tompkins, –Co-chairs
Innovation Awards Luncheon Sponsored by VISA CANADA
May / June 2012
PAYMENTSBUSINESS
39
Show Guide:
Cardware 2012
2:203:05 pm
EMV: “The World of Un-ending
Possibilities”
Onur Alver, Verisoft International, CEO
2:00 2:40 pm
2:00 2:20 pm
Practical Business Cases for Mobile
Berend van Geffen, Collis, Chief
Commercial Officer
Clash of The Titans: Who
Will Win the NFC Mobile
Commerce Battle
Lori Breitzke, VeriFone, Inc.,
Senior Director, North America
2:40 3:10 pm
MERCHANT
(Hennepin Ballroom – 1st floor)
Sponsored by DISCOVER FINANCIAL
SERVICES
PAYMENT INSIGHTS
(Oakes Ballroom – 2nd floor)
Sponsored by INTERAC ASSOCIATION
Maximizing Business Value
in a Shared EMV/Mobile
Solution
Tim Conroy, Cardtek Canada,
Regional Sales Manager, North
America
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4:054:45 PM
Loyalty’s New Realities and
Opportunities
Matthew Seagrim, Aimia, Vice President/
Enhancement Services
PAYMENTSBUSINESS
Mobile Partners, the case
for including value-added
services in your mobile
payments offering
Vipul Lalka, Deloitte Inc.,
Manager | Strategy and
Operations, Corporate Strategy
Rob Galaski, Deloitte Inc.,
Senior Manager, Financial
Services
Mobile Payments in the UK
Nicholas Norman, Consult Hyperion
Head of Sales
Closing Remarks
Cardware 2012 Exchange Place Experts
Meet with the experts who can help turn your business
concepts into reality.
3M
ICC Solutions
Aimia Inc
Ingenico
Apriva
MSC
Barnes International Ltd
Nagra ID Security
Carta Worldwide
NBS Payment Solutions
Collis
NBS Technologies
CPI Card Group
Oberthur
Discover Network
Quintin Manus Marketing Group Inc
Everlink
R3D Consulting Inc.
EWA-Canada
Verisoft Canada
FIME sa
YESpay Int’l
Giesecke & Devrient
40
3:55-4:25 pm
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3:35-4:05 pm
3:05-3:35 pm
Coffee sponsored by NXP served in the Exchange Place
May / June 2012
YEARS
Show guide
ATMIA
Canada
2012
Conference Agenda
Tuesday, June 26th
11:30 am
Imaging at the ATM: Lessons Learned in the U.S.
8:00am-5:00 pm
David Ober, Technical Relationship
Registration Desk Open
Manager, Phoenix Interactive Design, Inc.
Hotel, Toronto
8:30-9:00 am
12:00 pm
June 24-27, 2012
Continental Breakfast
Marketing at the ATM
Fairmont Royal York
9:00 am
complement the marketing mix? Can we benchmark
Welcome
the performance of this channel and how do we
Curt Binns, Executive Director, ATMIA Canada
measure success? This session explores how poor
9:15 am
Dear readers,
How can an ATM network be used to exponentially
economic conditions have driven some marketing
teams to prioritize one-to-one marketing opportuni-
Keynote: The Way We Pay
ties over mass media approaches. Utilizing their
The Task Force for the Payments System Review
own existing ATMs to generate new opportunities
submitted its Final Report to the Minister of Finance
and enhance their service offering. Jack Vincent,
in December 2011. This presentation will discuss
Head of Product Development, i-design some of the implications for ATM suppliers.
I’d like to cordially invite
Patricia Meredith, Senior Advisor, Monitor
12:30 pm
you to attend the ATM
Group
Lunch
annual conference, June
10:00 am
1:45 pm
24 to 27, 2012. The
The Rise of Mobile Money
Customer Service Trends in the Canadian ATM
venue is the legendary
This presentation will provide an overview of the
Industry
Fairmont Royal York Hotel
growth of mobile money applications and services
This session will focus on key customer service
in the heart of Toronto’s
throughout the developed and developing world and
metrics and strategies as well as industry trends.
financial and fashion
its impact to stakeholders within the ATM industry.
Jeff Smith, President & CEO, DirectCash
districts. Our presenters
Brent David Ho-Young, Managing Director,
Payments Inc.
include industry experts
Mobile Financial Services, DonRiver Inc.
Industry Association’s
from law enforcement,
banking, manufacturing,
10:30 am
as well as ATM ISOs.
Coffee Break
Attendees will span a
multitude of industries,
10:30 am-5:00 pm
providing outstanding
Exhibit Hall Open
networking opportunities.
Transforming the Retail Banking Customer
Experience.
Financial institutions need to change in order to
remain relevant in the 21st century to their client
base. Competitive offers and client experience must
be paramount as we evolve aging networks and
Visit atmia.com for full
11:00 am
details on registration and
Canada’s New Polymer Bank Notes
accommodations.
A presentation of the Canada’s new polymer bank
I look forward to seeing
notes and their security features and an outline of
2:45 pm
you there.
potential machine issues. A useful presentation
Coffee Break
for ATM owners and owners of other cash handling
42
2:15 pm
value our client interactions. Sean McCarthy,
Self-Service Business Unit Executive, IBM Canada
Curt Binns,
equipment.
3:30 pm
Executive Director
Patrizia Moin, Senior Analyst Currency
Leading Change & Growing Volume in
ATMIA CANADA
Development Team, Bank of Canada
Innovative Times
PAYMENTSBUSINESS
May / June 2012
Show guide
How does the ATM fit into these fast changing
times, and what does its innovation path
Wednesday, June 27th
look like over the next three to five years?
8:00 am-12:00 pm
It is more than just a machine to dispense
Registration Desk Open cash. The session will explore the innovation
10:45 am-1:00 pm Exhibit Hall Open 11:15 am
ABM Testing in a Changing World
vision to expand the ATM’s utility by adding
8:30-9:30 am
This session will include the challenges
new transaction types and generating new
Continental Breakfast
of new technology platforms, the impact
revenue as well as look at the expectations of
of components such as EMV and voice
the ATM to keep pace with the introduction
9:00 am
of mobile payments so it can keep dispensing
Welcome
such as mobile alongside ABMs, an end to
cash, and provide unique value-added
Curt Binns, Executive Director, ATMIA
end approach to test automation, and the
features.
Canada
business case for doing this based on the
Sue Whitney, Head of New Products, Visa
Canada
9:05 am
Research & Trends Regarding Mobile
4:00 pm
Payments in Canada
Emerging Payments Technologies:
Yvon Audette, Partner, KPMG
Impacts on the ATM Industry in Canada
guidance, implementation of other channels
increased test coverage, higher levels of
quality assurance and decreased real costs
Ian Kerr, General Manager, Clear2Pay
11:45 am
The Dynamic World of Skimming & Anti
How will emerging payment technologies
9:45 am
Skimming
impact the ATM industry in Canada?
ATM Fraud Impact Nationally and Globally
Robin Hamstra, Senior Sales Manager,
Drawing on proprietary consumer and
This presentation will discuss:
TMD Security
industry research, this presentation will
- Current statistics for Canada
examine the future of cash in Canada in
- New and existing fraud programs
12:15 pm
light of the recent developments in mobile
- Global fraud programs and initiatives
Voice of the Industry Panel Discussion
and contactless payments and highlight the
Mark Sullivan, Director of Fraud Programs,
Moderator: Curt Binns, Executive Director,
impact on the Canadian ATM industry. Key
Interac Association
ATMIA Canada
strategies that independent ATM deployers
can implement to protect their businesses will
10:15 am
be identified.
Money Laundering & Legislation Related
Christie Christelis, President, Technology
to ATMs
Strategies International
Insp. Jean Cormier & CM Stephane Sirard
of RCMP Financial Crime Branch will
4:30 pm
present on risks to the ATM industry,
Panelists:
- Jody Campbell, Director of Sales, TNS
Smart Network
- Joseph Arrage, President, Can-Do-Cash,
Ltd - Todd Schneider, COO, DirectCash
Management, Inc.
Going Wireless? A Checklist for ATM
legislation which helps to mitigate risks and
- Ian Nichol, Toronto Police Department
Operators
opportunities for the industry to protect itself.
- Steve Jordan, National Sales Manager,
Stephane Sirard, I/C, Financial Crime
- Doug Epp, Senior Director ATM Business
Nautilus Hyosung America
Jayne DeMerchant, General Manager, The
DPL Group Intelligence, RCMP, Criminal Intelligence
5:00 pm
Inspector Jean Cormier, Acting
Closing Remarks
5:00-6:30 pm
Development, Open Solutions Canada
Director, RCMP, Proceeds of Crime
1:00 pm
Branch
Closing Remarks
End of Conference
Networking Reception
10:45 am
Please note: while correct at the time of
Sponsored by DirectCash Payments Inc.
Coffee Break publishing, speakers, topics and events may
be subject to change.
End of Day One
May / June 2012
PAYMENTSBUSINESS
43
security
security code, says Vanderhoof.
Ranganathan. “The advantage
Ranganathan. “The security for
So, if a fraudster captures a
of PayPal Here is that the device
PayPal point-of-sale payments
making purchases at online
contactless card’s account
gives us a ‘fingerprint’ that
is really at our back-end,
retailers participating in these
number and expiry date, they
enables us to check if it has
where we analyse PayPal users’
security schemes. According
would be able to make a
been compromised. Because
behaviour to detect fraud.”
to the UK Cards Association,
contact-based card, but not a
PayPal Here is on a mobile
use of MasterCard SecureCode
contactless card.
platform, we can determine
has been the release of
▶ Continued from page 23
its precise location. Also, as
voluntary guidelines around
retailers and cardholders has
Vanderhoof thinks that
the reader is associated with a
mobile payments. Developed
been effective in reducing
electronic pick-pocketing
specific merchant account, we
by the financial industry, the
online card fraud.
of contactless cards isn’t a
will know if it starts processing
guidelines provide a framework
major threat. “It takes a lot
for another merchant.”
for near field communications
and Verified by Visa by online
Despite consumer concerns,
Contactless cards
of effort to steal card data
Issuers in Canada and the U.S.
from consumers’ pockets and
readers are a cog in the mobile
capabilities. The blueprint
have been adding contactless
handbags,” Vanderhoof says.
payments wheel, which
outlines data and security
chips to their credit and
“There are a lot more efficient
includes plenty of apps.
guidelines, using PCI DSS
debit cards for proximity
ways that fraudsters can steal
payments. However, reports
card numbers.”
have appeared on TV news
Smartphone-based card
PayPal has developed an
app that allows consumers to
(NFC ) mobile payment
compliance as the standard.
On the heels of the news,
pay from their PayPal wallet for
Rogers Communications and
programs showing data being
Mobile payments
purchases at bricks-and-mortar
CIBC made their own joint
stolen from contactless cards
In the last few years, mobile
retailers or restaurants using
announcement. Later this year,
while they were in cardholders’
payments have become a hot
a smartphone. Ranganathan
Canadians will be able to pay
pockets, an activity known as
topic in the payments industry.
says PayPal is trialling advanced
for merchandise with their CIBC
electronic pick-pocketing.
A number of companies such
security technologies for
credit card using their Rogers
as PayPal and Square have
smartphone users of its mobile
NFC-enabled smartphones.
enough to your contactless
launched card readers that fit
payment apps such as requiring
The payment capability will be
card and they have the right
onto smartphones, providing
them to scan a palm-print onto
available where contactless
scanning equipment and
a convenient and low-cost
their phone’s camera.
credit card payments are
software, they could pick up
alternative to traditional POS
your account number and
terminals.
“If someone gets close
expiration date,” says Randy
These devices have the
The company has also
accepted and offers similar
developed a service which
security; customers will receive
enables consumers to make
the same fraud protection
Vanderhoof, executive director
potential to bring card
point-of-sale purchases from
they do with their contactless
of the Smart Card Alliance
acceptance within the reach
their PayPal account simply
credit card. Secure encryption
(SCA), a U.S.-based industry
of many small merchants who
by entering their cellphone
technology will add to the
association. “But they wouldn’t
previously couldn’t afford to
number and a PIN at a POS
layers of security already in
be able to obtain the card’s
accept cards. However, there
terminal. They can also pay
place on credit card purchases
three-digit CCV security code,
have been concerns about the
using a PayPal-issued mag-
and clients can also set
because it is not stored on the
security of some of the readers.
stripe card linked to their PayPal
additional password protection,
Prashanth Ranganathan,
wallet plus their PIN. Following
CIBC and Rogers say.
card’s contactless chip.”
Whatever the platform,
PayPal’s director of mobile
a pilot with 2,000 Home Depot
written on the back of a
security and risk, argues that
stores in the U.S., PayPal has
security is a moving target that
contactless card can only be
PayPal’s mobile card reader,
teamed up with VeriFone and
remains an ongoing concern for
used for CNP transactions,
PayPal Here, is at least as secure
POS terminal vendor Equinox
those in the payments industry.
as proof that the cardholder
as a regular POS device.
as well as with 15 U.S. retail
This sentiment is echoed by
chains to roll out the service
many in the industry including
across the States.
PayPal’s Ranganathan. “We
The CCV security code
actually has the card in their
possession.
44
In Canada, the big news
“The PayPal Here reader
doesn’t see the card data,
“Our Home Depot pilot
take transaction security very
For each point-of-sale
which goes in encrypted form
transaction, the contactless
to our server, the same as from
is intended to help us fine-
seriously,” he says. “Security is
chip generates a one-time
a regular POS terminal,” says
tune our risk strategies,” says
PayPal’s crown jewel.”
PAYMENTSBUSINESS
May / June 2012
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PAYMENTSBUSINESS
45
Sector Scan
Juanita Gonsalves
Full Speed Ahead
Progress in the mobile payments arena continues.
I
Juanita Gonsalves
seem to write about mobile payments quite
club that excluded truly innovative newcomers.
a bit. Frequently, I touch on applications
However, the task force overlooked the fact that
aimed at the little guy who can’t justify a
significant steps are required by multiple groups
traditional point of sale terminal, or the merchant
before complicated change can take place. For
who is mobile and doesn’t have a bricks and
example, retailers need to be equipped with NFC/
mortar storefront.
contactless readers, consumers need a variety of
An endless stream of new apps and products
mobile phones equipped with NFC technology to
keep on coming. Seemingly every day, there’s a
be available for purchase, and all participants need
press release about a new dongle that plugs into
to be on the same page with a sound business
the phone’s headset jack to “securely capture”
model.
card information. Most are still magnetic stripe
Over the years, I believe that our banking
based (or use the phone’s camera to capture card
industry has performed admirably. Canadian
data) despite the fact that worldwide, the pay-
financial institutions, payments networks, issuers,
ments industry has spent hundreds of millions of
acquirers and technology providers operate in
dollars to migrate to chip and PIN technology.
an unusual but effective environment of “co-
The primary purpose of this migration is to
opetition”; fierce competitors co-operate so that
combat exorbitant and growing fraud losses as-
the country, their shareholders, buyers and sellers
sociated with mag stripe skimming schemes. As a
can benefit from a strong and secure payment
matter of fact, the RCMP just busted an elabo-
system. That’s why they succeed so brilliantly
rate operation responsible for fraud losses of no
when they “finally” do something. That’s also
less than $100 million Canadian. This particular
why we Canadians have avoided costly failures,
skimming operation used bogus point of sale
unlike other regions of the globe which have
terminals planted at retailer locations to capture
had a dramatic economic impact on all of us.
card info that was later replicated and used to
Our banks are trying to reduce card fraud, and
withdraw cash at ATMs. This is a familiar story
not just blindly grow mobile transaction volumes
that we have heard over and over again, despite
which could be a card skimmer’s paradise.
efforts from Canadian banks, acquirers and ter-
The Canadian Bankers Association just released
minal vendors who have spent millions of dollars
NFC based mobile payments guidelines. It’s
going the extra mile to be secure.
timely since before 2012 only a handful of mobile
While those in the Canadian payments industry
phones in Canada were NFC enabled and, more
may be doing their part to combat fraud, not
importantly, could provide a platform that offers
surprisingly, many consumers aren’t as savvy.
security from a hardware and software perspec-
How can the average consumer tell the difference
tive. In parallel, mobile network operators and
between a good and bad dongle on a phone, or
banks had to develop business and operational
determine that a transient merchant didn’t just
models that would ensure a “convenient, open,
take a random snap of their card number and
safe and secure ecosystem” — something that
expiry date? How much is one card number and
Canadians demand. Good things are worth wait-
expiry date worth on the street? It’s not just on
ing for.
the consumer front where work on mobile payments needs to continue. Our federal government recently published their task force’s findings
on the state of payments in Canada. The task
force found that Canada is falling way behind in
supporting mobile payments. In fact, it blamed
Juanita Gonsalves is the president of Emerging Payments Consulting Inc., a firm specializing in the strategic
implementation of new technologies in retail, e-commerce
and mobile environments, managing risk and association
compliance. Contact: [email protected]; www.epci.ca
the banks for dragging their heels and building a
46
PAYMENTSBUSINESS
May / June 2012
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PAYMENTSBUSINESS
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