Houston Money Week - The Women`s Resource of Greater Houston

Houston Money Week
2014 Impact Report
1
Educating
2014
HMW
events touched
over
1,000
students!
‘‘
If you
spend all your
money today
on something
that you
want, how
will you pay
for what
you need
tomorrow?”
Houstonians
W
ith numerous events at schools,
banks, places of worship and
other community hubs, it would be
impossible to tell the story of every
HMW program. Here is a 2014 snapshot
of the impact HMW partners are making
in the Houston community every year.
K-12 Students
yBenny’s Pennies
HMW partner Neighborhood Centers Inc used
a fun book entitled Benny’s Pennies for their
elementary age students. the children learned
about making choices with their money. Students
at the Sharpview Head Start program received a
special treat with a visit from Ben Franklin.
excerpt from
award-winning
essay by Kelsey
Benjamin,
eighth grader,
Stafford Middle
School
Youth
y100 Teens
Led by volunteers from Regions Bank, Frost Bank and the
Federal Reserve Bank – Houston Branch, high school seniors
from Houston-area schools learned how to budget and
make responsible financial decisions. For the third year in a
row, professional football player Danieal Manning spoke to
the students about good financial habits and the benefits of
financial education and planning.
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yHMW Student Essay Contest
The student essay contest, sponsored by
HMW partner Capital One Bank, asked
students in grades 6-12 to answer two
questions: “What are the benefits of
saving and budgeting? How would you
utilize financial education to improve
your future?” One middle school and
two high school students were awarded
college scholarships.
Young Professionals
yKnow Your Money
4
The Houston Area Urban League’s Young
Professional group hosted a workshop about
investment options as well as money management
and aligning career choices with lifestyle goals.The
retirement discussion helped show participants
that they might need to modify their finances
and savings plans.
Adults
yEDUCATION PARTNERS
Aldine Independent School District
American Institute of Financial Education
Cypress-Fairbanks Independent School District
Fort Bend Independent School District
Harmony Public Schools
Harris County Public Library
yFiscal Education Day
A day-long series of workshops for Houstonians, hosted by
East Side University Village Community Learning Center,
included financial wellness check-ups, building money muscle,
and credit card bingo.
Houston Community College
Houston Independent School District
Houston Public Library
Junior Achievement of Southeast Texas
Katy Independent School District
Klein Independent School District
yBusiness Financial Symposium
University of Houston C. T. Bauer
College of Business students and
community members learned
about options to pay for higher
education as well as money
management and aligning career
choices with lifestyle goals.
Lone Star College
Prairie View A&M University
Spring Independent School District
Stafford Municipal School District
Texas A&M Agrilife
Texas Council on Economic Education
Texas Southern University
University of Houston
University of Houston - Downtown
“
World Youth Foundation
Being able to introduce money lessons to 400 Head Start children was an experience I will
never forget. It is important to continue to educate the community and remind individuals that wealth
is not about having a lot of money; it’s about having a lot of options.”
Will Matthews, Economic Opportunity Specialist, Neighborhood Centers Inc. 3
yNON-PROFIT PARTNERS
Association for the Advancement of Mexican Americans
Better Business Bureau Education Foundation
Beyond Careers
Care for Elders
Career and Recovery Resources
Children’s Books on Wheels
Chinese Community Center
Credit Coalition
East Side University Village Community Learning Center
Easter Seals Greater Houston
Family Services of Greater Houston
Goodwill Industries of Houston
Greater Houston Black Chamber
Gulf Coast Community Services Association
Horizon Outreach
Houston Area Urban League
Houston Area Urban League - Young Professionals
Houston Black Leadership Institute
Houston CARES Mentoring Movement
Houston Habitat for Humanity
Houston Hispanic Chamber of Commerce
Houston Hispanic Forum
Latino Learning Center, Inc.
Literacy Advance of Houston
McConnell & Jones LLP
Neighborhood Centers Inc.
Northwest Assistance Ministries
SER Jobs for Progress - Financial Opportunity Center
Skills 4 Living
Tejano Center for Community Concerns
The Harris Foundation
The Mosaic Group
The Society for Financial Awareness
The Wealth Design Group
The Women’s Resource of Greater Houston
The Workfaith Connection
United Way of Greater Houston - THRIVE
University of Houston Small Business Development Center
West Houston Assistance Ministries, Inc.
4
Homebuyers
yHome Buying and Lifestyle Expo
The Houston Black Real Estate
Association’s provided a step-bystep approach to purchasing and
maintaining a home. Additionally,
HBREA representatives taught allday workshops on topics including
obtaining a home mortgage, interior
design, do-it-yourself projects and
how to “flip” properties.
8,338
Houstonians
were served in
2014!
Low-to-Moderate Income
yCapacity Building/Grant Writing Training
The U.S. Department of Housing and Urban Development led this
two-day course to teach faith- and community-based organizations
about the key elements of preparing and competing for federal
funding streams, including an introduction to the grant application
process and the factors for award.
Small Business Owners
Senior Adults
yMo’ Money (For Seniors)
Senior Houstonians learned how to save
a dollar when all they have is a dime. All
participants were Senior Community
Service Employment Program trainees that
received a stipend for on-the-job training.
The program helped them increase job skills
after being away from the workplace for a
long period of time.
yPitch The Sharks
Local entrepreneurs wanting to start
their own business attended the Pitch
The Sharks event. Business coaches,
investors and bankers were available
to review business plans and marketing
ideas while offering suggestions about
funding and mentoring.
‘‘
Serving the
Community
Holding a Houston Money Week event in a local neighborhood is a springboard for providing
financial education to people who may not normally seek it out. The satisfaction in planning and
administering a community event is seeing first hand that people are appreciative of receiving
information they can apply to improve their personal or family circumstances.”
Denise Carpenter, Coordinator, Bank on Houston
Veterans
yVeterans Financial Education Event
Hosted by the HMW Military Committee,
the event provided access to resources
specifically designed for veterans and
information about money management,
savings, investments, credit and home
ownership. Volunteers from financial
institutions and other private and public
organizations met one-on-one with
veterans to discuss strategies to manage
money more effectively.
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Getting the
T
Word Out
he Houston Money Week advertising and public outreach campaign’s
purpose was to make Houstonians aware of available financial
education activities and events. Media coverage was provided by Great
Day Houston with Debra Duncan, Univision, and Comcast. HMW partners
from Neighborhood Centers Inc., Regions Bank, Federal Reserve Bank, and
Money Management International gave radio and webcast interviews with
local radio stations KMJQ Majic 102.1 FM and MJWJ.com. and blog articles
were featured in the Write On METRO blog and The Silvercreek Tribune.
HMW partners displayed posters and distributed flyers, postcards, and wristbands. Promotional events included the first
citywide Scavenger Hunt for financial education and a vendor booth at the Children’s International Festival.
‘‘
Riding the train as Ben Franklin was a ‘where the rubber meets the road’ event. It was a great
opportunity to share the benefits of Houston Money Week and how government agencies partner
with non-profits to help Houstonians become financially stable.”
Daniel Scholl, Family Services of Greater Houston
6
A
ctivities were marketed through the HoustonMoneyWeek.org website as well as a
variety of other methods including social media campaigns on Facebook and Twitter
and videos on YouTube. “Ben Franklin” was brought to life by six community partners,
Don Burback, Citibank; Ozzie Martinez, Bank of Houston; Bill Pitre, Starr Realty; Daniel
Scholl, Family Services of Greater Houston; Mike Scoville, Tejano Center; and Reggie
Williams, Houston CARES Mentoring Movement. Each “Ben Franklin” dressed in full
costume to meet and greet attendees at local events.
‘‘
The
Women’s
Resource is
delighted to be a
Houston Money
Week partner
since its inception
in 2008. We
look forward to
doing our part
to ensure that
Houstonians
have access to
free financial
education.”
LaTanya Flix,
Executive Director,
The Women’s
Resource of
Greater Houston
Staying
Connected
yMEDIA PARTNERS
CBS Radio Houston
Comcast Cable Corporation
HMW has
reached over
Comcast Newsmakers
KHOU Channel 11
1.2 Million
Houstonians via
media since 2008!
Great Day Houston
KMJQ Majic 102.1 FM
Houston Mayor Annise Parker, who gave an
interview on the Money Matters show, also
included event details in her “CitizensNet” e-blast.
Sunday Morning Live
KPFT 90.1 FM
MJWJ.com
Page One Productions
Univision Communications Inc.
T
Data Snapshot
he need for financial education in Texas has never been
greater. While our state is lauded nationwide for its
robust economy, Texas ranks among the lowest performing
states in multiple measures of its residents’ financial health.
Consider these statistics: Nearly two-thirds of Texans
(64.9%) do not qualify for credit at prime rates, ranking Texas
48th out of 50 states. About 1 in 6 college graduates in Texas
default on their student loans in the first three years (45th
of 50). More than one-third of Texas households have no
savings account (42nd of 50), and about 1 in 8 have no bank
account at all (49th of 50).
T
o help Texans overcome their financial challenges,
education is critical. Research indicates that teaching
finance to students yields greater money management skills
that carry into adulthood—and it’s never too early or too
late to learn.
If the entire population of
the greater Houston area
were 100 people...
11 are unbanked
43 have a subprime credit score rate
25 are uninsured
5 do not have jobs
16 live below the poverty line
CFED Assets & Opportunities Scorecard (April 2014)
yGOVERNMENT PARTNERS
City of Houston
Consulate General of Mexico in Houston
FDIC
49%
Federal Reserve Bank of Dallas – Houston Branch
Harris County Community Services Department
Harris County Department of Education
Houston Center for Literacy
Houston Mayor’s Office for People with Disabilities
Mayor’s Citizens Assistance Office
Metropolitan Transit Authority of Harris County
Office of City Controller Ronald C. Green
Office of the Comptroller of the Currency
Office of Veteran Affairs
Texas Department of Banking
U.S. Department of Housing and Urban Development
U.S. Small Business Administration
U.S. Department of Veterans Affairs
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Almost half of all households in Texas do
not have three months of savings1
1
CFED Assets & Opportunities Scorecard (April 2014)
‘‘
HMW has fostered a space of collaboration for industry professionals to gather and share
insight and ideas. Texas Capital Bank is very excited to participate again next year.” Jennifer Guzman, Community Development Specialist,Texas Capital Bank
H
ouston Money Week is a community-wide financial education initiative that serves individuals, families and
entrepreneurs through free financial education events while raising awareness of available resources in the greater
Houston area.The initiative is designed to empower families and individuals with tools to be successful with their financial
choices. This is achieved through collaboration and the coordinated efforts of organizations across the Houston area.
Businesses, financial institutions, schools, libraries, non-profits, government agencies and media outlets come together
annually in April to emphasize the importance of financial education, inform consumers where they can get help and
provide free educational seminars and activities to all demographics and income levels.
Our 2014
Impact
Attendees at a glance
Household
Income
More than 2,000 people (24% of all Houston Money Week
participants) filled out surveys at events. These graphs are
based on their survey results. Surveys are conducted by
HMW partners for basic measurement purposes only.
Ethnicity
Education
T
he content and location of events reached every major
demographic. Females represented more than 55 percent
of attendees, which was consistent with previous years. Events
at local schools and universities reached half of the partipants
surveyd between the ages of 18 and 24. Event topics on
housing, family and small business drew attendees from all
adult age groups.
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April 11-18, 2015
S
Join the Effort
ince its inception in 2008, this initiative has grown tremendously, bringing financial education to an ever wider audience
through an expanding variety of platforms and events.The key to HMW’s success is the participation and support of its
community partners. Starting with 37 partners in 2008, HMW had the support of 133 partners in 2014, and we welcome
new community partners each year.
E
ach HMW partner actively contributes at least one of the following:
yEducational materials, instructors or seminars for consumers
yFacilities to host events, sponsor events or provide promotional materials
ySponsoring in-kind activities
yLeveraging resources to publicly support and endorse HMW
T
o learn more about HMW, how your organization can be apart of this initiative
in the greater Houston area, email [email protected].
HMW
Partners
dedicated over
6,000*
volunteer hours!
*Twenty-six partners (19.5% of all Houston Money Week partners) completed Point of Light surveys.
This number is based on those survey results.
yFINANCIAL SERVICES PARTNERS
yFINANCIAL SERVICES PARTNERS
ACCION Texas
Regions Bank
Alliance Financial Ministries
Spirit of Texas Bank
Avenue Community Development Corporation
Texas Capital Bank
Bank of America
Third Coast Bank
Bank of Houston
Unity National Bank Texas
Bank of Texas
Wells Fargo
BB&T Bank
Whitney Bank
BBVA Compass Bank
Cadence Bank
Capital One Bank
Citigroup (Citibank)
Comerica Bank
Edward Jones
23.1%
Increase in the number of
HMW community partner
organizations from 2013
to 2014. HMW ended the
campaign with 133 total
partners.
Woodforest National Bank
yCOMMUNITY PARTNERS
Bank on Houston
Bethel’s Place
Catholic Charities of the Archdiocese of Galveston-Houston
D Samuels & Assoc LLC
First Convenience Bank
Dynamic Business Builders
Frost Bank
HEB Grocery
Green Bank
Houston Black Real Estate Association
Iberia Bank
Michael E. DeBakey Veterans Affairs Medical Center
MidSouth Bank
National Association of Real Estate Brokers
Money Management International
Red and Black Books
Patriot Bank
Star Realty Services
People’s Trust Federal Credit Union
Texas Medical Center
Post Oak Bank
The Fountain of Praise
Primerica Financial Services
The Kingdom Builders Center
10 Prudential Financial Services
Wesley Community Center
Congratulations to the 2014 Outstanding Service Award Winners!
Jennifer
Guzman
Erika Gloyd
Jones
Will
Matthews
Cynthia
Tilford
Denise
Carpenter
Texas Capital
Federal Reserve
Neighborhood
Skills 4
Bank on
Bank
Bank
Centers Inc.
Living
Houston
Congratulations to the 2014 Stellar Awards Winners!
In 2014, Neighborhood Centers Inc. was an integral part of HMW activities, sponsoring
16 classes, workshops and activities that touched over 1,200 people. This included
engaging in the Head Start “Money Lessons” curriculum and partnering with BB&T
Bank to offer a technology-furnished credit recovery bus.
The staff at Regions Bank have been very engaged with a high level of support and
commitment to the HMW initiative. The Regions Bank team has continued to sponsor
the 100 Teens event, which has outgrown to its capacity of students attending.
The Women’s Resource of Greater Houston provides the most classes of any nonprofit during Houston Money Week! Their dedication to the initiative is unparalleled,
hosting 55 classes for women and families during HMW.
Woodforest National Bank has been an integral part of Houston Money Week since
its inception. This year, Woodforest contributed $2,500 to the HMW Student
Essay contest for the Title One high school with the most essay entries. Overall,
Woodforest National Bank facilitated 91 classes, with 133 facilitators teaching over
1,800 participants!
“
Over the past five years, Regions Bank’s involvement in HMW has been one of the most
rewarding activities our associates participate in. In addition to facilitating financial literacy in our
community, the opportunity to get to know and work with other organizations sharing similar goals
is very special.”
Kirsty McFarlane, Branch Manager - Vice President, Regions Bank
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www.HoustonMoneyWeek.org
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