IT`SUGAR Brand Overview

YOU KNOW YOU WANT IT
BULK CANDY STORES
BULK CANDY STORES
BULK CANDY STORES
BULK CANDY STORES
FAO SCHWEETZ
6
7
8
10
11
DYLAN’S CANDY BAR
IRREVERENT
INDULGENT
THE VENETIAN, LAS VEGAS
THE VENETIAN, LAS VEGAS
NEW YORK, UPPER WEST SIDE
NEW YORK, UPPER WEST SIDE NEW YORK, NOHO
NEW YORK, NOHO
NEW YORK, UPPER EAST SIDE
NEW YORK, UPPER EAST SIDE
VENEZUELA
PANAMA
MARIA “SUGARPOVA”
AMERICA’S ORIGINAL SWEETHEART
SEVENTEEN MAGAZINE SNL• 40TH ANNIVERSARY • Create a special place that’s much more than
products on shelves.
• Create an experience that customers cannot
get somewhere else.
• Invite customers to spend time in your store
with a visual merchandising journey. Give them
deliberate moments to pause and socialize.
• Create unique, surprising visual displays that
wow. In a selfie-obsessed world, cool displays
give customers a reason to socially post pics
of your store, and of them in it.
• Always innovate. Freshness and newness give
people additional reasons to come back.
Accentuate the newness through
merchandising and marketing.
• Pursue great, mutually-beneficial brand
affiliations for unique product, brand rub and
increased reach and exposure.
YOU KNOW YOU WANT IT