Media info 2016 Scandinavian Traveler (SEK)

FOR THE MODERN
SCA
TRAVELER FROM
NDINAVIAN AIRLIN
ES | JUNE 2015
6
1.4 million
readers
Read more about
our various other
media options at
Scandinavia’s
most read lifestyle
magazine
dgmedia.dk
6
FOR THE MODER
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Scandinavian Media info
2016
Traveler (SEK)
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Copenhagen · Stockholm · Oslo
69%
real estate
46%
save for their
retirement
The Scandinavian Traveler
Reader
Scandinavian Traveler – a new travel and lifestyle magazine, both
online and in print!
Scandinavian Traveler is much more than just a magazine.
With 12 issues a year and a daily updated website, you’ll find all the inspiration and information the modern reader requires in varied, inspirational,
and accessible content on a range of digital platforms.
Both in the magazine and online you will meet high-fliers from all walks of
life. They share their stories from life as well as from their personal favorite
spots around the world, giving the reader new perspectives and new angles on interesting topics and well-known places.
Scandinavian Traveler also tells about the latest trends as we scour the
globe for entertaining and inspirational stories from the worlds of fashion,
politics, business and sports.
Scandinavian Traveler is also available online at Scandinaviantraveler.com.
What’s more, here you will find a wealth of extra content – videos, additional destination guides and maps to the stores and restaurants you’ve
read about in the magazine. Scandinavian Traveler is your constant travel
companion – before, during, and after your journey.
Scandinavian Airlines’ total annual number of passengers was
26 million per December 31, 2013 according to the SAS Group
Annual Report. The average Scandinavian Traveler reader is 39
years old and male (68%). Their reason for traveling is either
business/work-related (40%) or pleasure/private (60%).
Unique readers in
70%
406,000
57%
273,000
406,000
36%
403,000
273,000
Interested in new products
Sweden
Two or more cars in household
Denmark
Sweden
More than 800,000 SEK
in
Norway
personal income
Denmark
Very interested in fashion
approximately 310,000 unique
Norway
32%
In
addition you also reach
403,000
readers outside Scandinavia.
Sweden
67,300 Euro
Average household income
101,200 Euro
65,500 Euro
92,500 Euro
93,000 Euro
56%
98,400 Euro
76%
Source
Denmark
Sweden
Norway
Denmark
Make three or more business
trips by air per year
Norway
Spend 11 nights or more
per year in hotels
You Gov survey 2013
The affluent decision-maker
The readers are between the age of 35 and 54 (63%), and male
(73%). The reason for traveling is either business/work related
(70%) or pleasure/private (30%). They furthermore live in Denmark (17%), Norway (23%) or Sweden (32%).
Unique readers in Scandinavian magazines
487,000
281,000
Scandinavian Traveler
Dagens industri
71%
227,000
have invested money
Veckans
in theAffärer
stock market
187,000
69%
have invested in
Børsen
real estate
185,000
46%
DN Dagens
save for Næringsliv
their
retirement
Morgenavisen Jyllands-Posten
170,000
121,000
Affärsvärlden
110,000
Kapital
110,000
Berlingske Tidende
Reader profile
Publisher
OTW
Box 3265
103 65 Stockholm
Sweden
56%
Make three or more business
trips by air per year
76%
Spend 11 nights or more
per year in hotels
Target definition
www.otw.se
[email protected]
70%
Interested in new products
57%
Two or more cars in household
36%
More than 800,000 SEK in
personal income
32%
Very interested in fashion
Source
The European Media and Marketing Survey 2014
Advertising
sales
Denmark · DG Media as
Havneholmen 33
DK-1561 København V
Tel. +45 70 27 11 55
[email protected]
www.dgmedia.dk
Norway · DG Media as
Karvesvingen 1
NO-0579 Oslo
Tel. +47 216 08 190
[email protected]
www.dgmedia.dk
71% · DG Media Sales ab
Sweden
Tysta gatan 12
69%20 Stockholm
SE-115
Tel. +46 72 506 85 20
46%
[email protected]
www.dgmedia.dk
have invested money
in the stock market
have invested in
real estate
save for their
retirement
was
oup
s 39
er
Advertising rates
Unspecified position
Full page: SEK 127,900
W: 210 x H: 280 mm
Half page: SEK 71,800
W: 210 x H: 140 mm
Bleed + 5 mm
Bleed + 5 mm
Double-page spread:
SEK 247,200
W: 420 x H: 280 mm
en
d
mark
en
ay
mark
ay
Bleed + 5 mm
Specified position
mark
en
ay
mark
s
Full page: SEK 164,900
W: 210 x H: 280 mm
Back cover: SEK 221,700
W: 210 x H: 280 mm
Bleed + 5 mm
Bleed + 5 mm
Facing matter: SEK 143,200
W: 210 x H: 280 mm
ay
ten
Half page: SEK 71,800
W: 105 x H: 280 mm
Bleed + 5 mm*
en
male
ed
en-
Deadlines and publications 2016
Bleed + 5 mm
Double-page spread:
SEK 302,900
W: 420 x H: 280 mm
Bleed + 5 mm*
Material
Publication
November 23
November 30
January 1
2
December 22
January 4
February 1
3
January 28
February 4
March 1
4
February 26
March 4
April 1
5
March 29
April 4
May 1
6
April 27
May 4
June 1
7
May 27
June 3
July 1
8
June 22
June 29
August 1
9
July 28
August 4
September 1
10
August 29
September 5
October 1
11
September 27
October 4
November 1
12
October 27
November 3
December 1
Discounts
2 advertisements
4 advertisements
6 advertisements
10 advertisements
Color is included in all rates above.
Other rates
Other specified position
+ 10%
5% discount
7.5% discount
10% discount
15% discount
Agency commission
An agency commission (to recognized agencies) of 15% of the
net billing is granted for display advertising (excluding supplements and insert).
Inserts
Please contact us for a specific offer.
Advertorials
As an advertiser in Scandinavian Traveler, you have the exclusive
possibility to place an advertisement in the form of editorial content. Advertorials are available as full pages as well as doublepage spreads. The number of advertorials is limited in each
issue of the magazine. Please contact us for a specific offer.
Full page
Advertising material
Requirements for advertising material: Print ready PDF, images
300 dpi resolution and images saved in CMYK.
*Double-page spreads have to be delivered as two separate
full page ads with bleed. Please specify left- and right page.
Please note that bleed format is +5 mm. Type format: no text
closer than 10 mm from crop marks. All advertisements must be
in English.
For further information please contact our sales support
+ 46 72 506 86 20 or [email protected].
s
old
Order
1
Frequency discounts
Color
Examples:
Double-page spread
No.
Distribution
Regular issue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 80,000
Content 2016
Reader’s Guide
The editorial content follows what’s up in the world as well as the
interest of our readers.
Setup is included
1/4 page
Size
Image
Headline
Text
Price
W: 83.5 x H: 113.5 mm
W: 83.5 x H: 64 mm
Max. 38 characters
(incl. spaces)
Max. 565 characters
(incl. spaces)
SEK 32,000
When it’s fashion week in Europe, we meet the designers behind
the catwalk. When it’s spring in the air, our guides take you there.
In winter we know all about skiing and the must-have gadgets….
Through the year we meet interesting people and visit the places
that you want to visit, right now or on your next trip.
Examples of content
Scandinavian Traveler meets
Meet interesting people that tell inspiring stories from
their lives and journeys around the world. It is amazing how
people inspire others!
Guides that give more
In our guides from around the world we always give you
something new. We make sure to find just the right person
to take us around to new places and tell us new stories of
well-known places. Join us!
Things in life
We make sure we’re up-to-date with the new technology
and gears of your desire!
Enjoy life!
Eating and drinking is a big part of our social life, and more
and more people are taking an active interest in food and
drink. We trace “foodsteps” around the world and spice up
those trips with bonus information such as recipes and
flavors you can try at home.
Online advertising
www.scandinaviantraveler.com
Mobile version
Leaderboard
Billboard
Channels and traffic
Deadline
A premium travel web site for those who look for unique tips
and map guides an destinations from all around the world, for
the modern traveler on the go.
Banner ads material
Scandinaviantraveler.com was launched in late 2014 and was
further developed over the year of 2015. Through marketing via
additional SAS channels; the synergy with the magazine Scandinavian Traveler; newsletters and other features, the website
generates approx. 150,000 page views per month.
The site gets 43% of its visits from desktops, 39% from
smartphones and 18% from tablets.
Advertising rates
www.scandinaviantraveler.com
Leaderboard: CPM: SEK 390*
B: 1140 x H: 220 px.
Billboard 1: CPM: SEK 290* Billboard 2: CPM: SEK 290*
B: 600 x H: 480 px.
B: 600 x H: 480 px.
*Min. SEK 5,000 per campaign
All ad materials for online advertising are due no later than 5
business days before the run date to ensure timely deployment. Pricing is based on timely receipt of ad material. Failure
to supply material by the established deadline may result in the
rescheduling or cancelling of the ad.
DG Media/Scandinavian Traveler only accepts jpg image banners with the max size of 75 kb. DG Media does not usually
accept banners from 3rd Party adservers that embed ad server
coding into the banner locations. DG Media may consider a 3rd
Party Adserver on a case-by-case basis.
Material to DG Media
Please provide the following information with the delivery of
creative: Customer and campaign name; ad creative; URL
target address, which opens when the ad is clicked; campaign
duration and time; name of media; and specification of section/
placement of the ad
Material changes
Advertisers can change or update banner ad material at any
time for the fee of SEK 1,000.
Scandinavia’s media company
– we offer the most targeted media options
Read more about
our various other
media options at
dgmedia.dk
Terms and conditions
Prices and terms of payment
All prices mentioned are excl. tax. Every advertisement
is billed right after the date of publishing/the campaign
start. The deadline for payment is 10 days after the date
of publishing/the campaign start. In case the deadline
for payment is exceeded, an additional cost of 2% pr.
started month will occur. In certain cases, DG Media can
demand that the advertisement is prepaid.
Complaints
DG Media and the publisher are not accountable for
errors in advertisements that are booked in agreement
with the advertiser’s conditions. This is also valid for
material received from other media, material not in
agreement with the technical data, or in cases where
the deadline for material is exceeded.
In case of misprint, wrong sizes, dates etc. for which
the advertiser or bureau is not responsible, there will
be a reduction estimated by DG Media, which cannot
exceed the cost of the advertisement and insertion in
the media. Complaints due to misprint, wrong colors etc.
must be received by DG Media no later than 5 days after
the insertion of the advertisement.
Should an advertisement be inserted more than once
with the same error without DG Media receiving a
complaint, only the first insert is subject to a possible
discount. In case of incorrect, delayed or missing
inserts, DG Media/publisher cannot be held responsible
for compensation claims.
Cancellation
Cancellation of an order must happen by writing to
DG Media no later than 5 working days prior to the
deadline for ordering. All deadlines can be found at
www.dgmedia.dk. Advertisements, for which special
placements are ordered, cannot be cancelled without
prior agreement with DG Media.
In case of cancellation, any discount given in
conjunction with previous or other advertising, will be
adjusted and reduced accordingly on the following
invoice.
Other terms
DG Media reserves the right to reject advertisements
that go against the publisher’s interests or current rules
and regulations. Advertisement orders which contain
conditions of referrals through text will be rejected.
Any advertisement which can be mistaken for editorial
content must, at the advertiser’s expense, be supplied
with the word ”advertisement” directly above a line
stretching the full width of the advertisement.
Effective advertizing • Strong media combinations • Great impact • Documented effect
Contact us by telephone, and receive suggestions on how to effectively contact your target market.
Denmark +45 70 27 11 55 Norway +47 216 08 190 Sweden +46 72 506 86 10