Whistler Sustainable Retail Study Appendix #2 to

Transcription

Resort Municipality of Whistler
Prepared by:
Thomas Consultants Inc.
December 2006
Appendix Supplement
Case Study Profile Analogues
Whistler Sustainable Retail Study
Appendix #2 to Background Report
0
Table of Contents
Alpine Town & Resort Case Studies
2
Cultural Venue & Amphitheatre Case Studies
87
Aspen Institute (Colorado)
The Banff Centre (Alberta)
Stratford Festival (Ontario)
Shakespeare Festival (Oregon)
Peter Britt Music Festival (Oregon)
Wolf Trap National Park for Performing Arts (Virginia)
Santa Barbara Bowl (California)
Red Rocks Amphitheatre (Colorado)
Mission Hill Winery Amphitheatre (British Columbia)
88
90
92
93
94
95
96
96
97
98
Banff/Lake Louise (Alberta)
Town of Truckee (California)
Park City (Utah)
Jackson Hole (Wyoming)
Aspen (Colorado)
Telluride (Colorado)
Town of Vail (Colorado)
5
9
13
17
21
25
29
Beach & Golf Resort Case Studies
34
Kiawah Island Golf Resort (Hawaii)
Sea Pines Resort (Florida)
Sandestin Golf & Beach Resort (Florida)
Key West (Florida)
Seaside (California)
Carmel by the Sea (California)
36
40
44
49
53
57
Spas & Wellness Case Studies
The Oaks at Ojai (California)
Ojai Valley Inn and Spa (California)
El Monte Sagrado (New Mexico)
Miraval – Catalina (Arizona)
99
100
101
103
Cultural Town Case Studies
61
Public Market & Winery Case Studies
106
Niagara on the Lake (Ontario)
Quechee Village (Vermont)
Woodstock (Vermont)
Leavenworth (Washington State)
City of Bend (Oregon)
Mill Valley (California)
63
67
71
75
79
83
Mission Hill Winery (British Columbia)
Summerhill Estate Winery (British Columbia)
Tinhorn Creek (British Columbia)
Copia – American Center for Wine, Food & Arts (California)
Culinary Institute of America (New York)
Granville Island Public Market (British Columbia)
Portland Public Market (Maine)
108
110
112
115
117
121
124
1
Profiled Alpine Resort
Banff/Lake Louise
Banff/Lake Louise
Alberta
Town of Truckee
Truckee, Nevada
Jackson Hole
Jackson, Wyoming
Park City
Park City, Utah
Telluride
Telluride, Colorado
Vail
Vail, Colorado
Aspen
Aspen, Colorado
2
RETAIL MIX
% of stores
(# of stores)
PROJECT
NAME
LOCATION
Whistler
Bristish
Columbia
Banff
Truckee
Alberta
Nevada
Resort
Annual
Population Visitation
9,480
6,959
13,864
ANCHOR
ZONING
SIZE TYPE OF
COMPONENTS
GUIDELINE
ANCHOR
NON-RETAIL
STORE SIZES
RETAIL SIZE
RETAIL/
SERVICES
FOOD/
BEVERAGE
ENTERTAINMENT
768,000
60%
(217)
38%
(140)
2%
(5)
Ski Resort,
Pedestrian
Village, golf
14%
(31)
Main street
Lake Louise,
2,000,000
800,000
4,500,000
735,161 to
North
Lake
Tahoe
Region;
2,646,580
visitor
days.
REPRESENTATION
OF TENANTS
63%
(133)
23%
(48)
Mountain
LARGE
FORMAT
STORES
Currently
IGA, Nestor's, contemplati
Limited to
ng store
Grocery
Grocery &
size
Roots,
Pharmacy
Buffalo Bills restrictions
in Village
The Bay
Roots
Safeway
Sports Chek
No
LOCAL
NATIONAL
LOCAL
HOTEL
ROOM
BASE
SALES OR
RENTS
70%
30%
5,500
Sales $600
- $700
PRESENCE OF
Yes
80%
Prime
$80-$120
$40-$50
Sales $600
20%
Excellent
2,800,000
58%
(82)
42%
(60)
0%
(0)
Access
Proximity to
Ski Resorts
Main Street
Safeway
Albertson
Rite Aid
Yes
Yes
90%
10%
3,000
Utah
7,371
3,000,000
There is a restriction on the total
amount of retail/commercial
development in the Town Banff. The
town could still expand by an
additional 350,000 sq.ft., after that the
cap will have been reached.
Prime
$46-$21
Rental There are store size restrictions for
Average stores over 40,000 sq.ft. There are
large size convenience stores but no
$24
specialty.
New
Projects
$40
Skiing
Park City
UNIQUE FEATURES/AMENITIES
160,000
51%
(128)
40%
(100)
9%
(22)
Sundance
Film Festival
Main Street
Roots Bunya
Bunya
No
Yes
90%
10%
5,700
Prime $100 The City almost considered size
$35-45 restrictions. They do instead have
Average Historic guidelines which somewhat
restricts store sizes.
$25
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RETAIL MIX
% of stores
(# of stores)
PROJECT
NAME
Town of
Jackson
Aspen
Telluride
Vail
LOCATION
Wyoming
Colorado
Colorado
Colorado
Resort
Annual
Population Visitation
8,647
5,914
2,321
4,531
RETAIL SIZE
3,000,000
2,500,000
600,000
765,000
600,000
229,135
365,055
RETAIL/
SERVICES
FOOD/
BEVERAGE
REPRESENTATION
OF TENANTS
ENTERTAINMENT
ZONING
ANCHOR
SIZE TYPE OF
GUIDELINE
COMPONENTS
ANCHOR
STORE SIZES
NON-RETAIL
72%
(122)
23%
(40)
5%
(9)
Yellowstone
National
Park
Proximity to
Ski Resorts
52%
(101)
44%
(85)
4%
(8)
Main Street
Ski Resorts
Luxury
Homes
1%
(2)
Skiing
Festivals
Historic
Town
65%
(93)
63%
34%
(48)
35%
2%
K mart
Staples
Yes
PRESENCE OF
LARGE
FORMAT
STORES
Yes
LOCAL
90%
NATIONAL
10%
LOCAL
HOTEL
ROOM
BASE
SALES OR
RENTS
2,000
Town
Square
$60-$65
$30
Average
$16-$20
Apparel
Sales $450
per sq.ft.
Albertsons
Pitkin Dry
Goods
Hardware
Grocery
Telluride
Sports
Grocery
Safeway
City
Market
Clarks
Market
Yes
Yes
No
No
75%
95%
95%
25%
5%
5%
7,700
1,300
Town ordinance prevents tenants
from being larger than 15,000 sq.ft.
Must receive application to build
larger size. Over 40 art galleries in
Jackson, this an anchor draw. The
Town of Jackson has an anti growth
bias.
Zoning code indirectly does not allow
Highest
for big box or larger size formats in
$135
downtown district. Lot sizes in
Average
downtown date back to 1881. Rental
$100
Rates prohibitive for big box stores.
Prime
$50-$65
Other Main
Street $35$40 Other
$25-$35
5092
Condo
1702 $580 Sales
Hotel
Units
Due to historic restrictions, store
sizes are often less than 2500 sq.ft.
Locals do tend to go out of town for
shopping requirements.
Have instituted a May & June
Shopping Spree campaign to
reintroduce locals and visitors to Vail
and to ensure that stores stay open.
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Banff Lake Louise - Canada
Approximate Total Size Of Retail, Food & Beverage & Entertainment
Components:
Banff Lake Louise
800,000 sq ft (Over 200 retail tenants)
Estimated Merchandise Mix Of Retail, Food & Beverage & Entertainment:
Mix (Category Basis %):
Specialty Retail/Service: 63% (133 Establishments) Food & Beverage 23% (48 Establishments)
Entertainment:14% (31 Establishments)
Identification Of Key Anchor Components (non retail):
Mainstreet, Lake Louise, Mountains
Size & Type Of Anchors:
The Bay, Roots, Sports Chek, Safeway
Zoning/Guidelines For Maximum Store Sizes:
Presence Of Large Format Stores Versus Smaller Tenants:
There are primarily smaller format stores. However there some large format stores present.
Representation Of National/International Tenants Versus Local Retailers:
Local Tenants: 80% National Tenants: 20%
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Number Of Rooms/Bed Base:
Approximate number of units: Accommodation include over 100 Hotel, Motels, Lodges & Inns, Hostels,
Cabins, Chalets, Condominiums, Bed & Breakfast, and Back Country Retreats.
Indications Of Annualized Sales & Rental Rate Performance:
Banff Lake Louise
Prime retail location on Banff Avenue ranges $80-$120; Secondary locations $40-$50 per sq.ft.
Average $600 per sq ft
Patronage Statistics:
•
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Number of Annual Visitors: 4.5 million visitors
Visitors by Season: Winter: 1.4 million (32%)
Summer: 3.1 million (68%)
The majority of visitors to the area are Canadians 70%; U.S. visitors 14% and Overseas Visitors 16%.
More
than half of the Canadian visitors were residents from Alberta 58%.
• The average overnight visit to the area is 3.5 nights.
• Overseas visitors predominate from the UK and Japan.
• American visitors were primarily from California, Washington and Oregon.
• Average expenditure for the tourist party’s visiting the park is as follows: Domestic $692; Americans $1,054;
Overseas $1,142.
Summer: Summer is the busiest season for this area. 45% of overnight visits took place between July and
September. Winter: 17% of overnight visits were from January to March. 15% overnight visits were from October to
December.
Planned Initiatives:
•
•
The Town of Banff is currently updating their Community Plan. They are currently in the Phase 2 of the
analysis. Some of the issues to be dealt with is Balancing the needs of the community and visitors with
preservation of the environment; Financial strain of providing amenities and services to residents and visitors;
support locally owned and operated businesses; need for multi-purpose community centre. Other issues include
promote and encourage a unique some town character and not a second home community and encourage the
pedestrian experience in the downtown.
A new marketing image has recently been unveiled, under the banner – Celebrate Life. More than 250 input
sessions and workshops were organized to develop the new branding strategy.
Elements Of Success And/Or Failure:
•
•
•
The area is promoted as having spectacular natural mountain scenery, abundant wildlife, four-season recreation
and world-class accommodations in a protected National Park setting.
Key areas that are emphasized for the region are: Cuisine, Ski, Winter outdoor adventure, Summer outdoor
adventure, Luxury/Spa, Culture/Heritage, and Family Reconnecting/Togethering.
The three resorts in the area offer interchangeable, multi-day Tri-Area lift ticket, with free shuttle bus service.
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Banff Lake Louise
Major Activities & Attractions, Cultural Festivities & Events:
Banff Centre for the Arts
Banff Museum
Banff Park Museum
Banff Mountain Film Festival
Banff Mountain Book Festival
Canada Ski Museum
Whyte Museum Of The Canadian Rockies
Skiing
Snowboarding
Heli-skiing
Cross Country Skiing
Snow Shoeing
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•
•
•
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Mountain Climbing
Rock Climbing
Horseback Riding
Golf
Cycling
Men’s & Women’s World Cup Races
Banff Summer Arts Festival
Buffalo Nations Luxton Museum
Cave & Basin National Historic Site
Guided Walks
Tobogganing
Sleigh Rides
Rafting, Bowling
Comments
• Population of Banff is approximately 8,350 residents.
• The communities of Lake Louise and Banff are located a 90 minute drive west of Calgary. Banff and Lake
Louise are 54 km apart. Three ski resorts Ski Banff at Norquay, Sunshine Village and Lake Louise are all in
the vicinity. These ski resorts are all located in Banff Natural Park.
• Norquay is 6 km from downtown Banff. Sunshine Village is 8 kilometers west of the town of Banff. Lake
Louise is 60 km away. A free shuttle bus connects all the resorts.
• The communities of Banff and Lake Louise have been a destination for international visitors for more than a
century. In 1883 natural hot springs were discovered in the area from the base of Sulphur Mountain led to the
establishment of Canada's first national park, Banff National Park.
• Banff is 4.87 square kilometers in area and its boundaries are fixed by federal law. The local government does
not have annexation or expropriation authority to expand its land base.
• Banff's three areas—Norquay, Sunshine Village and Lake Louise have development restrictions as a result of
their location within National Park boundaries. This has led to increased development adjacent and
surrounding areas.
• Banff has one of the most aggressive and vigorous commercial growth management strategies of any
Canadian municipality. The rate and amount of commercial growth is limited to 1.5% per annum, thereby
restricting how much square footage can be constructed each year. A random selection draw for development
rights is conducted annually when the amount of proposed development exceeds the maximum allowable
growth. This type of growth management technique is the only one of its kind used in Canada.
• Total Commercial floorspace for Banff at building out (including all retail, office and commercial uses) is 3.98
million. To date their total commercial floorspace is 3.63, with 350,000 sq.ft. of outstanding permits granted.
The City As a result of the moratorium on additional commercial space, the community of Canmore has
benefited, with considerable amount of commercial and residential growth
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Comments (Continued)
•
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Banff Lake Louise
•
Banff National Park has been declared a UNESCO World Heritage Site.
Ski Banff@ Norquay, Sunshine Village, Lake Louise Ski Area (3 Ski areas can be skied all on 1 lift ticket –
which includes bus transportation from all major hotels in Banff & Lake Louise. ).
.
8
Town of Truckee - Nevada
Components:
2,800,000 sq.ft.
Mix (Category Basis %):
Food & Beverage:42% (60 Establishments) Specialty Retail/Service: 58% (82 Establishments
Entertainment: 0% (0 Establishments)
Truckee
Excellent Regional & Highway access, proximity to 7 ski resorts, proximity to Lake Tahoe and lakes,
Historic Main Street
Safeway, Albertsons, Rite Aid
Restriction on stores over 40,000 sq.ft.
There are some large format stores, convenience, but no department stores.
Local Tenants: 90% National Tenants: 10%
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1,500 rooms/units available through hotels, motels and bed and breakfasts
1,500 condos/vacation rentals for rent
Rental rates average $24 per sq.ft. in Truckee
On Historic Mainstreet it ranges from $46 to $51 per sq.ft.
Newer developments are average $40 per sq.ft.
Truckee
• For hotels, motels and bed and breakfasts the average occupancy rate is 55%
• In a study completed year end 2004, Tourist Expenditure in were as follows
• Total Expenditure $355 million
• $128 million (36.0%) was spent on recreation. (skiing, golfing, boating, etc.)
• $74 million (20.8% ) lodging
• $75 million (21.1%) on eating and drinking in restaurants, bars and taverns
• $79 million (22.2%) was spent on retail.
• The average daily spending per visitor was $143 (2003).
•
Due to the shortage of affordable housing the City has a employee housing ordinance. For any new
stores or commercial establishment built, that establishment must provide housing for 50% of the
employees generated by that use.
•
•
Truckee’s proximity to recreation facilities and regional highway access to has resulted in strong
population and second home growth in the market.
Due to their excellent regional access, Truckee has a good summer and winter season. There are over
12 million cars that pass Truckee on a yearly basis.
10
• There are five ski areas in the vicinity of Truckee,: Alpine Meadows, Homewood Mountain Ski
Resort, Northstar-at-Tahoe, Squaw Valley, U.S.A., Sugar Bowl Ski Resort.
• Four Golf Courses (Old Brockway, Resort at Squaw Creek, Tahoe City Golf Course, Northstar).
• Kayaking, canoeing, waterskiing, lake cruises, parasailing, biking, rock climbing, tubing and
swimming, ice skating, fishing, bowling, gaming, museums, balloon rides, spas
• Truckee Winter Carnival - Heritage Foundation
• Lake Tahoe Shakespeare Festival
• Summer Golf Classic
• Family Fun Day
Truckee
Comments
• Located in the Sierra Nevada mountain range, Truckee is just 200 miles northeast of San Francisco,
California; 100 miles east of Sacramento, California; 40 miles west of Reno, Nevada; and 12 miles
north of Lake Tahoe,
• There are an estimated 7,825 vacation homes (not considered primary residence for the owner).
Vacation homes comprise 55% of the housing units in North Lake Tahoe region.
• The Town of Truckee has approximately 18,000 residents, during peak seasons the population can
reach 40,000 residents.
• The town is 34 square miles of largely developed land in the eastern portion of Nevada County.
• Tourism and retail are the foundations of Truckee's economic base
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Truckee
Town of Truckee, Regional Context
Town of Truckee, Downtown District
12
Park City - Utah
Components:
160,000 sq ft of retail (250 retail establishments in Park City & Basin)
Specialty Retail/Services: 51% (128 Establishments) Food & Beverage: 40% (100 Establishments)
Skiing, Sundance Film Festival, Historic Main Street
Park City
Roots, Bunya Bunya (clothing), Chloe Lane Denim & Collections
There are no size restrictions. (However this was once under consideration, Council backed down and deal
with the issue of store size thru, historic guidelines).
There are large format stores but outside of the Mainstreet core.
Local Tenants: 90%
National Tenants: 10%
13
•
•
Park City has 5700 units and rooms; 21,000 pillows.
Accommodation ranges from hotel rooms, condominiums, bed and break fast inns and dormitory rooms.
Rents in prime locations $100 per sq.ft.
On Upper Main Street, a retail space is renting for anywhere between $35 - $45 per sq.ft. yearly. On Lower Main
Street the rents are about $25 per sq.ft. annually.
Park City
Approximately 3 million visitors per year
Winter: 1,858,189 (November 2004 to April 2005) Summer: 1,193,529 (May-October 2004 overnight visitation)
1,635,997 (November 2003 to April 2004)
1,084,448 (May-October 2003 increase of 10%)
Approximately 94% of visitors to Park City are American.
Summer
60% of summer visitors arrive by air, 37% arrived by car.
Largest visitor markets are California (20%), Arizona (10%), Texas (6%) and Other Countries (5%).
Winter
California is their largest winter market.
Winter Skier visits grew 13% in 2004-5.
Excellent repeat visitation.
•
There is another grocery store planned for Park City. The project just went thru the development approvals.
•
In the last five years there has been more stability seen with retailers and their longevity. The visitor season
has expanded, while the winter sees the bulk of their visitors, the summer festivals and activities is bring in more
volume.
14

Sundance Film Festival
Miner Day Celebrations
Cycling Festival
2002 Olympic Winter Games Museum
Park City International Music Festival
Summer Outdoor Film Festival
Summer Theatre
Summer Motorcycle Weekend
Summer Festivals
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USA Olympic Ski Team Training Camp
Dog Sled Races
Sleigh Rides
Ice Skating
Ski Jumps
Snow Mobiling
Softball Competitions
Classical Music Series (Summer)
18 Golf Course
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Hot Air Ballooning
Tennis
Hiking
Fly Fishing
Horseback Riding
Spas
Cross-country Skiing
Snow Boarding
Snow Shoeing
Mountain Bike Race Series
Bob Sled Track
Comments
Park City
•
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Park City is a 30 miles east from downtown Salt Lake City, with 7000 year round residents.
Park City Mountain Resort is situated base of the mountain. There are 2 world-class mountain resorts
within five miles of each other (Deer Valley Resort and The Canyons).
The City was incorporated in 1884 and was a silver mining destination. Sixty four Park City’s buildings are
listed on the National Register of Historic Places.
According to Myles Rademan, director of public affairs at Park City in Utah, “Twenty years ago Park City
was an unremarkable, declining mining town. Then we decided to pull our boots up, created our destination
management and marketing strategy and changed its economy beyond all recognition to become the host
of the 2002 Winter Olympics.
Park City was host to 26 medal events in 78 competitions during the 2002 Olympic Winter Game.
According to a study completed by the Park City Chamber of Commerce, summer overnight visitors listed
the activities most participated in as: Eating/Dining 95%; Shopping on Main Street 90%; Relaxing 88% and
Sight Seeing 88%.
A unique historic heritage destination with the charm of a small town with world class ski facilities. Park
City also market themselves as “Three Unique Resorts in One Exciting Town”, identifying the proximity to
the nearby resorts of The Canyons, Park City Mountain Resort and Deer Valley Resort.
Free skiing on arrival day for visitors arriving by plane, with an airline ticket stub get a day ticket, good until
7:30 p.m. This is called the “Quick Start” program.
All residents and retailers pay a 1% higher tax than the state nominal which goes to marketing and
promotion.
Due to the number of summer festivals they have increased significantly their summer visitation, and
becoming a more of an all season resort.
The City has parking restrictions in the downtown historic core which also limits store sizes in the
downtown core.
Locals drive out to Kimball Junction for their big box shopping needs. Approximately 6 miles away.
15
Comments (Continued)
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Park City
•
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A daily free city shuttle bus service is offered every 20 minutes. The shuttle takes visitors anywhere in town
for shopping, dining, skiing or entertainment.
The economy has been doing well since the 2002 Olympics. Three new high-end real estate projects are
planned in the Park City area as well a shopping complex.
Deer Valley in Utah won the top spot in Ski Magazine's 2005 ranking of top ski resorts in North America.
Visitor spending in Summit County is $333 million per year. Spending in winter is 3 times higher than the
summer months. There is a concern to keep the economy strong all year round and increase summer
expenditure figures..
16
Jackson Hole – Wyoming, USA
Components:
u/a
Jackson Hole
Year-round Recreation Destination, Two Golf Courses
Adjacent to Yellowstone National Park
Proximity to three ski resorts, Jackson Hole Mountain Resort, Grand Targhee Resort and Snow King Resort
K mart, Staples, Grocery – Smith’s (Kroger), Albertsons both 50,000 sq.ft.
Town ordinance preventing tenant from being larger 15,000 sq.ft.
Grocery stores received a variance to build larger
There are primarily smaller retailers.
Local Tenants: 90 % National Tenants: 10%
17
2,000 hotel rooms
Facilities include condominiums, luxury homes, slope-side inns, and town homes.
Town Square Downtown $60-$65 per sq.ft., rents drop to $30 one block away from this area; $16-20 per sq.ft
for retail in centres that serve local traffic; stores such as Eddie Bauer/The Gap do $450 per sq.ft.
Jackson Hole
The town of Jackson visitor volume is approximately 3 million. With the peak period being summer.
Jackson Hole Resort attracts a substantial number of visitors due to it’s close proximity to the Grand Teton
National Park and Yellowstone National Park which is only 60 miles away.
Nearby Grand Teton National Park and Yellowstone National Park each attract over 2.5 million visitors
annually, 140,000 of whom visit during the winter.
Summer
15% arrive by air.
Average length of stay is 3 days.
Significant number of outdoor enthusiasts and recreational visitors taking in Grand Teton and Yellowstone
national parks.
Winter
64 % of visitors arrive by air.
Average length of stay is seven days.
Generally attracts avid skiers and outdoor enthusiasts.
•
Planning a downtown parking and street enhancement project.
•
•
•
Jackson is the gateway City to Yellowstone National Park, as a result this provides a considerable number
of visitors to the City.
Jackson has over 40 art galleries, many visitors come for an “art holiday” and purchase art pieces. Sales
for art work at the low end starts at $3000.
Income tax rates in the Rocky Mountains (Wyoming has zero tax) encourages rich people to come
and build vacation homes - or first homes. With the Internet, private jets, and FedEx, it is possible
for rich people to live at Jackson Hole year round while keeping an active hand in their businesses
on Wall Street, in Hollywood, or the Silicon Valley. Jackson Hole was described "Our town is little
more than a tax shelter of the ultrarich…”
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Jackson Hole

Grand Teton Music Festival
Jackson Hole Rodeo
Annual Micro-Brew Festival
Teton Wellness Festival
Grand Targhee Bluegrass Festival
Mountain Artists’ Rendezvous Art Show
Wyoming Highlanders Festival
Concerts & Performances
Jackson Hole Triathlon
National Museum of Wildlife Art
Centre for the Arts
Jackson Hole Writers Conference
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Arial Tramway Rides
Hiking, Mountain Biking
River Boat Trips & White-water Rafting
Wildlife Expeditions
Balloon Trips
Golfing
Climbing Wall
Skiing & Snowboarding
Paragliding
Horseback Riding
Fishing
Bungee Trampoline
Comments:
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Jackson Hole is a fifteen-mile-wide tract of land running for nearly 50 miles at the base of the Teton
Range outside Grand Teton and Yellowstone National Parks. National parks, Bridger-Teton National
Forest and the National Elk Refuge comprise 97% of the land area.
Therefore this leaves very little for development and there is demand for land for residential purposes.
The town of Jackson tends to have an anti-growth sentiment.
Local residents drive 1.5 hours away to Idaho Falls which is a large regional shopping base for the area.
According to a visitor survey by Jackson Hole Chamber of Commerce only 70% of winter ski resort
visitors are skiers/boarders (a typical destination ski resort attracts 90% skiers/boarders). This factor is
indicative of
Jackson Holes’ extensive offering of non-ski/board winter activities, a factor that has
enabled it to diversity its winter visitor base.
Average housing prices were US $1 million. Median price for a family home is $740,000.
Jackson’s major industry is tourism.
The Center for the Arts is a growing art center campus currently consists of the 41,000 sq. ft. Arts &
Education Pavilion which houses 20 local, state and regional not-for-profit arts and higher organizations
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Jackson Hole
Jackson, Town Square Shopping District
20
Aspen – Colorado
Components:
Total commercial square foot (includes office as well 1, 408,000 sq.ft.) Retail is estimated at 600,000 sq.ft.
The development ceiling for commercial floorspace is 1,830,000 sq.ft.
Aspen
Historic Downtown, Ski Destinations - 4 world-class mountains Aspen Mountain, Aspen Highlands, Buttermilk
and Snowmass, Luxury Residential Homes
Pitkin County Dry Goods, Hardware Store (historic Miners Building-TruValu/Radio Shack, Grocery Store (City
Market- Kroger, Clarks Market)
Zoning code indirectly does not allow for big box or larger size format stores in the downtown district. Lot sizes
date back to 1881, buildings cannot be torn down and all uses must comply with historic restrictions.
No presence of discount or big box stores in Aspen. Rental rates in Main Street would be prohibitive for big
box or larger scale retail tenants. Locals must travel 40 miles to Glenwood Springs for big box type stores.
Local Tenants: 75%
National Tenants 25%
21
7700 bed base in 47 properties
Highest rents can reach $135 psf (Prada/ Ralph Lauren location); Rents typically average $100 on Main Street
Yearly visitor volume: 2.5 million
High return visitor rates (70%).
Generally the heaviest days for visitation occur during July and early August.
Average Overnight Tourists: 4,466
Aspen
•
•
City of Aspen involved in study, a “Civic Masterplan” downtown core to essentially define civic functions
and obligations in the City of Aspen. The City finds that they must have a balance of maintaining world
class resort and livable city for residents.
The future Snowmass base village will feature a 25,000-square-foot children’s center, 15,000-square-foot
conference space, 64,000 square feet of new shops and restaurants, a community aquatic center, a 246unit Westin conference hotel, The Little Nell at Snowmass, and 359 condominiums – all connected to the
upper village area by a two-minute gondola ride in the Sky Cab.
•
•
•
Aspen is world renowned for its downhill skiing.
This historic character of the city has been challenged in recent decades by skyrocketing property values
and the proliferation of second homes, increasingly shutting low- and middle-income workers out of the
city and creating a large pool of commuters from nearby bedroom communities such as Basalt and
Carbondale.
The booming real estate market has forced the city to struggle between permitting growth and restricting
it. The City wants to maintain a balance of activities and retail needs for the citizens of the community.
22
US Comedy Arts Festival
Wheeler Opera House – Lectures, Concerts, Musicals, Community
Film Showings.
18 hole Championship Golf Course
2 ice rinks
Summer program for Children
ESPN Winter X Games
Aspen Music Festival & School
Aspen Art Museum
Free Summer Outdoor Movie Series
Taste of Aspen
Saturday Farmer’s Market
Cooking School of Aspen (weekly events)
Winterskol - Four day celebration
Theatre, Foreign and Independent
Aspen
Comments:
•
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•
•
Much of the area around Aspen is public land within the White River National Forest. The Town of Aspen
encompasses 3.66 square miles
In order to deal with providing more affordable housing in Aspen, a vote of city residents in April 2005
affirmed a previous commitment to annex the nearby Burlingame parcel in order to construct rental
residences in attempt to retain a healthier mix of economic classes in the city.
Shopping is abundant in Aspen, More than 80 restaurants can be found in a one-mile radius and there are
over 225 retail stores in a variety of price points. Four square blocks comprising of 16 blocks consists of
the main downtown shopping district.
Full time population is approximately 6000 residents. At peak summer and winter seasons the population
is as high as 30,000 residents.
Retail does well in winter and summer months and this sustains them throughout the year. Many retailers
have locations here as a result of marketing/publicity purposes.
23
Aspen
24
Telluride – Colorado
Components:
Total Retail = 229, 135 sq.ft.; 205,135 sq.ft. Telluride; 24,000 sq.ft. Mountain Village
Telluride
Historic Town, Skiing, Festivals
Telluride Sports, Clark's Market, Village Market
No limitation, or established guidelines, or ordinance of against franchise stores. However due to historic
restrictions, store sizes are often less than 2500 sq.ft.
Due to historic preservation guidelines, this discourages large size stores.
population to support big box stores.
Telluride does not have the
Local Tenants: 95%
National Tenants 5%
25
1,300 rooms in 18 lodging properties (Telluride and Mountain Village)
Main Street Rental rates in the prime location averages $50 to $65 per sq.ft. Secondary locations along Main
street averages $35-$40 per sq.ft.
Off Main Street rates average $25-$35 per sq.ft.
600,000 visitors annually. There is almost an equal portion between summer/winter visitors.
The majority of their visitors are from Colorado. Other large markets include New Mexico, Arizona, and Texas.
Second home owners are also a high portion of visitors.
Telluride
•
•
•
The City has a three segments which supports retail: locals, second home owners and tourists.
The Town of Telluride enjoys a flourishing arts and cultural community. Telluride can boast about its role
as one of the first Colorado ski towns to cultivate a lively summer festival and event season. Several of
Telluride’s festivals have celebrated anniversaries numbering over thirty years.
26
Telluride

Telluride Film Festival
Telluride Blues & Brews Festival,
Telluride Bluegrass Festival
Telluride Wine Festival
Telluride Historical Museum
Telluride MusicFest
Telluride Repertory Theatre
Telluride Culinary Arts Festival
Cajun Music Festival
Telluride Jazz Celebration
Telluride Chamber Music Festival
Telluride Wild West Fest
Octoberfest Celebrations, July 4th, Memorial Day Weekend
Sheridan Opera House
Comments:
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Originally a mining town, Telluride is now a major ski resort. In the summer, there are festivals almost
every weekend.
Commission for Community Assistance, Arts and Special Events (C.C.A.A.S.E.) works under the Telluride
Town Council to administer an annual community support, arts and event grant programs.
venues in the Town of Telluride include the historic Sheridan Opera House, Nugget Theatre and Michael
D. Palm Theatre for the Performing Arts . The Town Park festival stage hosts several large music events
each summer.
Telluride was designated a National Historic Landmark District in 1964.
Telluride current population is. 2,200 full-time residents; Mountain Village – pop. 1,000 full-time residents.
Telluride has experienced retail sales leakage by retail expansion outside of Telluride. The supermarket
and big box store expansion over the last 10 years have impacted local shopping patterns.
Residents drive approximately 60 miles to the town of Montrose for shopping needs. Shopping in town is
considered tourist oriented.
The average condo price in 2005 was $721,000, average house price $1.41 million.
27
Telluride
28
Vail – Colorado, United States
Components:
365,055 sq ft (Vail Village: 150,000 sq ft, Lionshead: 95,055 sq ft, & West Vail: 120,000 sq ft) - 2004
Specialty Retail/Services: 60% Food & Beverage: 32% Entertainment: 7%
Skiing Amenities, Recreation Opportunities, Small Town Charm
Safeway, City Market, Clarks Market (West Vail).
Vail
Local Tenants: 95%
29
•
•
•
•
5,092 Condo Units
1,702 Hotel Units
1,757 Single Family Dwellings
Total Bed base = 11.059
$580 per sq ft.
Vail
•
•
•
•
•
•
•
765,000 Town of Vail (2004)
Visitors by Season:
Winter: 465,000 (2,250,000 Visitor Days) Summer: 300,000 (1,620,000 Visitor Days)
Vail draws between 10 and 14 % of it’s clients from outside the United States.
The average visitor spends between 5 (winter) and 5.4 (summer) nights in Vail.
Over 60% of visitors to Vail earn a over $ US 100,000.
Average daily food & beverage spending is $65 with 40% allocated to food, 40% on comparison
merchandise & services, 10% on entertainment, and 10% spent on convenience goods.
Summer
The following is a list of the top visitor origins during the summer:
• Colorado
33%
• International 14%
• Florida
4%
• Texas
9%
• California
4%
• Illinois
5%
• New York
3%
Based on 2003 survey information, the number one summer activity is dining followed by shopping and
sightseeing. Hiking and gondola rides also ranked within the top 5 activities.
Winter
The following is a list of the top visitor origins during the winter:
• New York
8%
• Colorado
23%
• California
8%
• International 10%
• Illinois
8%
• Florida
9%
Based on 2003 survey information, the number one summer activity is skiing/boarding followed by dining and
shopping. Relaxation and Tubing rides also ranked within the top 5 activities.
30
•
•
•
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Vail is investing over $1 billion USD to revitalize the Vail’s villages. This investment includes the relocation
of certain above ground parking spaces to underground facilities, the redevelopment of it’s skier plaza,
and significant investments in landscaping to make the village appealing year round as well as improving
pedestrian movement.
Vibrant new streetscape designs, signage, lighting and snowmelt under pavers are part of the 9 million
being invested A winter outdoor ice-skating rink will be built in 2006 that also can be used in summer as a
"town square" for activities and events.
New icons for Vail, including a Vail Square Glockenspiel and carillon bell tower.
In 2006, approximately 37,000 square feet of new retail space including state-of-the-art skier service.
facilities, restaurants, boutiques, galleries and entertainment venues will be added to Vail Village.
To improve the streetscape at Vail Village.
•
Vail
•
Vail is focusing on a European mountain village theme, with an emphasis on the integration of the
surroundings natural environment into building architecture, with it’s latest redevelopment efforts that
began in the summer of 2005.
Vail promotes itself as the leading ski resort in North America both in terms of it’s ski area and off-slope
amenities.

Mid-week rock ‘n roll, mid-week jazz, mid-week country and mid-week bluegrass music performances.
The Session – Progressive Snowboard Competition with parties, concerts, a demo village, and pro clinics.
U.S. Free Skiing Open with in which over 300 athletes compete for the freestyle champion honours.
Mardi Gras Vail featuring consumes, Cajun/Creole cuisine, street party, and parade.
• Dog sledding, horseback riding, & Sledding
International Dance Festival.
• Mountain Biking
Wednesday Night Free StreetBeat Concerts.
• Hiking
Vail Film Festival
• Fishing & Hunting
OktoberFest Vail
• Golf
Vail Jazz Festival
• Hot Air Ballooning
Vail Farmers Market
• Rafting & Kayaking
Botanical Gardens
• Tennis/Spa/Health Club
Amphitheatre
• Skiing/Snowboarding/Backcountry Skiing
• Tubing, snowmobiling, & snowshoeing.
• Ice Skating
• Trampoline
• Ski Biking – part biking & part skiing winter activity
31
Comments
•
•
•
Vail
•
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Vail is situated less than 100km from Denver, Colorado.
Vail Village is located at the base of the ski area.
4,713 Permanent Residents (2002). There are approximately 5,000 part-time residents of vacation
properties.
Vail continues to receive numerous accolades as one of the top ski resorts in North America.
The retail market in Vail is predominately local in nature. Retail shops reside in small bays and there is a
distinct absence of larger destination anchors. Restaurants act as the primary draw both in the winter and
summer.
32
Vail
33
Profiled Beach & Golf Resort
Sandestin Resort
Florida
Sea Pines Resort
Hilton Head, South Carolina
Carmel By the Sea
Carmel, California
Kiawah Island Golf Resort
Charleston, South Carolina
Seaside
Florida
Key West
Key West, Florida
34
RETAIL MIX
% of stores
(# of stores)
PROJECT
NAME
LOCATION
Whistler
Bristish
Columbia
Kiawah Island
Charleston
Golf Resort South Carolina
Sea Pines
Sandestin
Hilton Head
Island
Population
Annual
Visitation
FOOD/
BEVERAGE
ENTERTAINMENT
768,000
60%
(217)
38%
(140)
2%
(5)
48%
43%
9%
Golf
Seaside
Nature
0%
Golf
Nature
Marine
Boating
1,163
4.7 million
59,800
to
(of Phase 1
Charlesto
175k)
n Region
33,862
(Hilton
Head
Island)
5 million
sq.ft. in
2.5 million total City
of Hilton
Head
Key West,
Florida
25,478
4 million
Seaside
Emerald Coast,
Florida
1,027
n/a
Carmel By the Carmel By the
City
Sea California
RETAIL/
SERVICES
2,000,000
Key West
4,081
7.89
million to
Monterey
County
ANCHOR
COMPONENT
S NONRETAIL
RETAIL
SIZE
9,480
3.6 million
Village at
12,000 (City to South
Baytowne
of Destin)
Walton
Wharf, Florida
County
REPRESENTATION OF
TENANTS
98,100
Retail
Village
65%
43%
35%
45%
Newton Farms
Seacoast Sports
& Outfitters
No
No
No
No
LOCAL
NATIONAL
LOCAL
HOTEL
ROOM
BASE
SALES OR
RENTS
70%
30%
5,500
Sales $600
- $700
100%
0%
600
Homes
225
Rooms
Rents
$17-$22
There are no restrictions on store sizes.
500
Rents
$16-$20
There are large format stores outside of
the resort on Hilton Head Island. There
are big box stores such as Wal-mart as
well as a factory outlet mall along the
highway, near the entrance of the resort.
100%
0%
Golf Coast
Restaurants
Logo Store
Salt Water
Angler
Restaurants
Yes
Yes
75%
25%
4,154
Modica
Market
No
No
100%
0%
375
Single
Family
Homes
22%
68%
10%
76%
24%
0%
New
Urbanism
1%
Golf
Coast
Down
town
District
42%
PRESENCE
OF LARGE
FORMAT
STORES
12%
Coast Deep
Sea Fishing
Island
Lifestyle
57%
ZONING
GUIDLINE
STORE SIZES
Currently
IGA, Nestor's, contemplati
Ski Resort,
Limited to
Grocery
ng store
Pedestrian
Grocery &
Roots, Buffalo
size
Village, golf
Pharmacy
Bills
restrictions
in Vallage
(625k
under
const.)
88,700
SIZE or
TYPE OF
ANCHOR
Grocery
No
Yes
No
No
90%
95%
10%
5%
1,350
996
Just outside of the resort is a new
development; Grand Avenue with a
Rents
grocery store Publix (grocery) 44,000
$22-$36
sq.ft. Larger size formats are also
Sales $425
available outside of the resort, along the
Highway.
Rents
$36-$110
There is a restriction of store size 2,500
sq.ft. in the historic mainstreet district.
Large stores are located in"New Town"
with such stores as Home Depot and
Kmart located here. In Old Town, City
discourages chain stores.
Stores must meet stringent
merchandising and quality assurances.
Chain stores would not be acceptable.
$72-$180
Prime
$36-$48
Secondary
$21 per
sq.ft in
Tertiary
locations
Chain and big box stores are located
outside of the City limits. Based upon the
various retail districts there are store size
guidelines:
Central Commercial = 8,000 sq.ft.;
Service Commercial 12,000 sq.ft. and
Residential/Commercial 32,000 sq.ft.
35
Kiawah Island Golf Resort – Charleston, South Carolina
Components:
Current construction 59,500 sq.ft. Zoning for the overall project calls for up to 450,000 square feet of
commercial space. Phase I of the development includes 175,000 square feet of retail and office space. Phase
II is slated to include an amphitheater as well as additional residential units.
Golf, Seaside/Oceanfront, Natural Beauty
Newton Farms - Grocery Store
Seacoast Sports and Outfitters
There are no zoning restrictions for store sizes.
There are a variety of store sizes, with the largest the general grocery store.
Local Tenants: 100%
36
600 private luxury homes; 225 rooms
Freshfields Village Rental Rates: $17 - $22 per sq ft/year
The Charleston region attracted 4.7 million visitors in 2004.
Charleston County had a total room supply of 13,366 as of May 2005.
Direct tourism spending was approximately $ 1.1 billion in 2004.
Average per capita daily spending is estimated per the following breakdown:
Accommodation
$100
Food and Beverage
$55
Sightseeing/Events
$82
Shopping
$52
Other Entertainment
$23
*Note total expenditure is not a sum of individual category expenditure due to variations in reporting
spending.
•
The Doonbeg Golf Club will be adding a luxurious Lodge set for May 2006, housing 15 suites, a
Clubhouse, a formal dining room, a Members' bar and private dining, the spa by Clodagh, and both
men's and women's locker rooms for Club Members. There will be 46 suites (well over 100 bedrooms) total
on this phase of work at Doonbeg Golf Club property. All 28 of the Phase I suites, and 17 of the 19 Phase 2
suites have been sold.
•
•
Kiawah Island Golf Resort has built a reputation as one of North America’s Premier Golf and Tennis
destination.
Part of Kiawah Island Resorts success is based upon their natural ocean front location with amenities
primarily their five championship golf courses on the island. Yet it is in close proximity to the City of
Charleston, 21 miles south.
37

Sand sculpting Contest
Soccer Camps
Memorial Weekend Oyster Roast/Barbeque
Karnival Night
Interactive Environmental Classes
Comments:
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Kiawah was the home of the internationally televised 2003 World Cup Golf Championship.
Kiawah Island's Ocean Course recently got awarded the 2012 PGA Championship.
Kiawah Resort has more beachfront than any other planned destination resort on the Eastern Seaboard.
Located only minutes away from historic Charleston, which offers world class attractions, dining and
shopping.
Lodging options range from hotel style rooms to luxury homes on private islands.
Year-round program of events and activities.
Aggressive sales and marketing tactics.
Design guidelines in place for any new development, ensuring quality and sensitivity to the local
environment.
Conservation stewardship is a key principle at the Resort.
The Kiawah Island Resort occupies nearly all off the 10,000 acre Kiawah Island. Freshfields Village is a
new mixed-use commercial center in a main street format, close to residents and visitors of Charleston’s
sea island resorts.
Freshfields Village (retail centre) was developed by Atlantic Partners LLC, an affiliate of Kiawah
Development Partners.
The Village’s trade area profile is recorded at 14,761 permanent residents and 4,530 second home
owners with a average annual incomes of $65,000. An additional 1 million tourists visit the coastal islands
annually.
38
Freshfields Village
Retail Layout Plan
Kiawah Resort
Resort Layout Plan
39
The Sea Pines Resort – Hilton Head Island, South Carolina
Components:
City of Hilton Head has a total of 5 million sq.ft. of retail.
Sea Pines Resort
Golf, Nature, Marine/Boating
Harbour Town General Store (Sea Pines)
Development must adhere to “Island Character” design guidelines.
There are primarily smaller independent stores located on the various resorts. Hilton Head does not have size
restriction, they do have large format stores such as Wal-Mart in the area.
Local Tenants: 100%
National Tenants: 0% (Sea Pines Resort)
40
Over 500 suites, homes, & beach houses.
Accommodations range from seaside condominiums, inns, to plantation style homes.
Sea Pines Resort
Rental Rates very from $16 to $20 per sq.ft.
• The Hilton Head region attracts 2.5 million visitors annually.
• Annual visitor contribution to the Hilton Head area totaled $1.5 billion in 2004
•
•
Sea Pines Resort was sold to the Riverstone Group in March 2005 which is also the owner of the Kiawah
Island Golf Resort. It is hoped that the new owners will have the financial clout needed to make major
capital improvements and keep Sea Pines competitive with other upscale resorts.
While no announcements have been made, Items that could be reviewed include upgrading the Beach
Club and the Harbour Town Clubhouse, building a Racquet Club pro shop, and renovating the Plantation
Club and the Sea Marsh Golf Course. The resort needs to build a spa and the company should exercise
its development rights to build a 100-room hotel at the Plantation Club site.
• The Sea Pines Resort at Hilton Head is based on a balanced mix of residential/ visitor oriented
developments and recreational facilities blended harmoniously into their natural surroundings.
Ecology and education are central components that are integrated into water/ land based visitor
activities and tours. Additionally, The Sea Pines Resort tout’s it’s world class golf/ tennis
facilities and clinics.
• The recent purchase of the resort, may assist the resort in upgrading their facilities and adding
new amenities in order to compete with other world class luxury resorts.
41
Sea Pines Resort
•
•
•
•
•
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Ecology Tours Through the Sea Pines Resort Nature Center, Tours Include: Alligator Boat Tours, Forest
Preserve Walking Tours, Sea Pines Bicycling Tours, Forest Preserve Hayrides, Beach Discovery Tours,
Sea Pines Fishing Expeditions, & Fly Fishing Clinics.
Harbour Town Conference Center with over 6,500 sq ft of Available Space.
Forest Preserve Encompasses 605 Acres of Natural Trails, Lakes, and a Pavilion Located on Fish Island.
54 Holes of Championship Golf, Golf Clinics
PGA Event – “Verizon Heritage”
Boating, Sailing, Charters, Paddle Boat Rentals, Kayaking, Fishing Charters,
23 Clay Tennis Courts & Tennis Academy, Miniature Golf
Concerts, Children’s Programs
Dinner Theatre
Yacht Club
Spa
Memorial Day Weekend, Fourth of July Activities, Holiday Seasonal Events
Comments:
•
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Harbour Town Resort location on Hilton Head Island makes it a well known resort destination - it was one
four distinct areas initially carved out at the Sea Pines Plantation Resort.
It is a Community within a Community, requiring a $5.00 entry charge.
Harbour Town Yacht Basin is the center of the retail activity for the Sea Pines Resort. There are 31
independently owned and operated boutique clothing shops, gift and craft galleries, nature stores,
jewellery stores, independent art galleries, beach and tourist oriented tee-shirt souvenir shops, cafes and
restaurants. There are approximately 25 independent retailers.
Atop the retail village on the boardwalk are 2 level apartment condominiums.
The Village is anchored by the famous Golf Course and the PGA Golf Tournament - known at various
times as The Heritage Classic, WorldCom, or MCI Classic. The course has been rated many times
among the top 20 in the United States.
There are 6 residential developments located around the Marina and Golf Course.
Harbour Town is a classic pedestrian scale and optimizes browsing, social interaction and experience.
The icon to Harbour Town is the famous lighthouse.
The Resort has their own development agreement with the City of Hilton Head, they control their own
development & approval process, the resort has their own Review Board.
Just outside the Island of Hilton Head, along Highway 28, is the Hilton Head Factory Outlets (owned
by
Tanger) with over 100 name brand retailers such as Tommy Hilfiger, Coach, Liz Claibourne, Polo Ralph
Lauren, Jones New York, Banana Republic, Villeroy & Boch, and Reebock.
There are approximately 34,000 full time residents who live in Hilton Head.
42
Sea Pines Resort
Resort Layout Plan
Sea Pines Resort
Harbour Town Map
Retail Layout Plan
43
Sandestin Golf & Beach Resort – Village of Baytowne Wharf, Florida
Components:
Sandestin Resort
Retail component features over 24 restaurants and more than 50 shops.
Retail Village is approximately 98,100 sq ft.
Golf, Coastline/Seashore, Nature
Restaurant, Logo Store
Smaller stores inside the resort, larger formats outside.
Sandestin has primarily smaller stores. Just outside of the resort is a new development Grand Avenue with a
grocery stores Publix (grocery) 44,000 sq.ft. Larger size formats are also available outside of the resort, along
the Highway.
Local Tenants: 90%
44
1,350 accommodations, ranging from 1 & 2 bedroom condos, townhomes, villas, cottages
Rental rates in the area average $22-$36 per sq.ft. Destin Commons sales performance of $425 psf.
Sandestin Resort

The Emerald Coast area has a bed base of over 29,000 hotel/motel rooms with over 21,000
rooms in Panama City Beach, 5,244 hotel rooms in Pensacola, and an additional 2,950 rooms in
Pensacola Beach.
More than 7.3 million people visit the Emerald Coast annually and spend in excess of 1 billion
USD.
•
•
•
•
The Howard Group started development of the $200-million shopping and entertainment
development at the entrance of the 2,400-acre Sandestin (Fla.) Golf and Beach Resort. It
includes the following two developments:
Opening in May 2006 is the Marriott’s Courtyard Sandestin at Grand Boulevard. It will have 174
rooms, 2000 sq ft of total meeting, and 8 Restaurants & Cafes.
Opening in April 2006 is the Residence Sandestin at Grand Boulevard featuring 120 rooms.
In addition there is a retail village – Market Shops at Sandestin, 625,000-square-foot linear
"street" development The retail is opening in two phases, Phase 1 opened in Fall 2005, with
Phase 2 opening in Spring 2007
•
•
•
Sandestin distinguishes itself from other resorts by offering visitors sophistication along with
opportunities for relaxation.
The Resort positions itself as prime location for conferences that encourages attendees to bring
their families.
Revenue at Sandestin increased by 15% from a year ago due mainly to strong growth in food
and beverage from groups and conference visitors. (February 2006).
45
Sandestin Resort

Children’s Boatyard and Playground.
Live performances and events, including Mardi Gras and Art’s Quest.
Sunday Morning Worship.
Seagrapes Wine Tastings.
Independence Day Fireworks Spectacular.
Cajun Courtyard Cookout Fish Fry.
Bluegrass on the Beach Festival
At the wharf, charter boats offer cruises of Choctawhatchee Bay.
Cooking classes are offered through Gerard’s Cookery and Cajun Market in the Village.
4 Golf Courses.
7.5 Miles of Beachfront.
11 Swimming Pools.
15 Tennis Court Centre.
Health & Fitness Centre
More than 24 Restaurants.
7 Acre Aquatic Area.
Comments:
•
•
•
•
•
•
•
•
•
The Village of Baytown Wharf’s 30 merchants and restaurateurs were chosen from over 700 prospects.
The Baytown Warf pedestrian village covers an area of 28-acres and features a man-made lagoon in the
center.
The whole village was designed after a fishing village theme and captures the feeling of the “good old
south”.
The Village at Baytown Warf has enabled Sandestin to position itself as a year-round destination due to
it’s wide array of shopping, entertainment, and restaurant offerings Sine the summer of 2000, over 60
percent of the planned Village homes have been released for sale and purchased.
Baytown Warf was designed to be completely walkable and incorporates festive events such as Mardi
Gras, Art’s Quest, and the Billfish Golf Tournament.
Live music, street entertainers, and lively bars / restaurants have made Baytown Warf a popular gathering
place.
Sandestin has also created value appeal, with vacation packages often costing half of those offered in
central Florida.
Destin Commons is a new shopping centre located along the highway. It is anchored by Bass Pro
Worldwide Sportsmen, Belk & Rave Motion Pictures' 14-screen Cinemas.
In addition a new development will be located just outside the resort, a 700,000 square feet of high-end
office space, specialty retail, signature restaurants, a Publix grocery store and two Marriott hotels.
46
Sandestin Golf & Beach Resort
Resort Layout Plan
Sandestin Resort
Village of Baytowne Wharf
Retail Village Layout Plan
Sandestin Golf & Beach Resort, Grand
Boulevard
47
Sandestin Resort
Destin Commons
48
Key West – Florida
Components:
u/a
Key West
Coastline, Saltwater/ Deep Sea Fishing, Relax Lifestyle
Salt Water Angler 4,000 sq.ft.
There are zoning guidelines of 2500 sq.ft. in the “Old Town” District, which is Mainstreet. Stores
wanting larger size must go thru very rigorous planning approval process, with several layers of
government bodies that must approve the use as well as design & architectural structure.
Primarily smaller Size Stores, independent boutique shops. Larger format stores are located in “New Town”.
Local Tenants: 75%
49
Key West features 63 hotels/motels with 4,154 rooms.
Rents on the main shopping street, Duval Street, range from $36.00 per sq.ft. to a high of $110.00 per sq.ft.
•
•
•
Key West
•
•
•
•
3.3 million visitors visited the Florida Keys in 2004, with 2.4 million staying overnight.
During 2003, 934,070 cruise ship passengers called on Key West.
The mean per trip expenditure stood at $2,140 in 2004. Allocations were as follows: $ 567 for
lodging, $200 for transportation, $126 for water related activities, $125 for land based activities,
$447 for food and beverage, and $106 on miscellaneous items.
The average length of stay for visitors to the Keys was 6.5 nights (2004).
42% of visitors to Key West are International, with Canada being the number one market at 9%. A
significant percentage of international visitors are also from Europe.
In 2004, 30% of visitors had a household income of over $75,000, with 37.4% being in the 36-45
age bracket. 31% indicated that fine arts/culture influenced their trip decision.
The number one attraction for visitors to the Keys is dining out, nightlife followed by beach activities
and sightseeing.
•
•
•
As per the issue with affordable housing (noted below), the City has initiated an affordable housing
ordinance which establishes that developers must participate with at least 10% of all new multifamily residential units constructed each year shall be low income. There are deed restrictions for
25 years on these residential units
The City would like to extend the tourist season, shoulder seasons consists of August to October.
With improvements to their Marina and Airport, they hope to see increased access to the region.
The City wants to ensure that the community is highly walkable and bikeable. They are extending
boardwalks, building pedestrian bridges and pathways for these activities.
•
•
•
Key West has a city atmosphere, with good restaurants, galleries, shops, and museums of local
history, it was founded in 1822.
Key West brands itself as a historical and cultural haven at the gateway to the Caribbean and Gulf
of Mexico. The Old Town Key West features New England and Bahamian architecture, a vibrant
night scene, and a wide diversity of activities. The casual demeanor of locals and relaxed
formalities of local businesses has enabled Key West to position itself as a lifestyle destination.
In regards to housing, there is a problem with the balance between workforce housing availability
and affordability.
50
Key West
Conch Republic Festival, held each April.
Fishing tournaments, art festivals, literary seminars and world premiere plays, house and garden tours,
international power boat and yacht races, and a lighted boat parade are just some of the events that take
place throughout the year.
Live theatre venues, including year-round comedy’s, drama’s, and cabaret performances at the Red Barn
Theatre.
Key West outdoor activities include: kayaking, sailing, parasailing, scuba diving, snorkeling, dolphin
encounters, ocean fishing, and eco-tours.
Key West Aquarium – Features daily shark feedings and a wide assortment of tropical fish.
Ernest Hemingway House & Museum
Audubon House & Tropical Garden
Comments:
•
•
•
•
•
•
The main resort properties in Key West include the luxury Hyatt Key West Resort and Marina, Hilton Key
West Resort & Marina, and Wyndham Casa Marina Resort.
Shopping in Key West has evolved over the past decade into an open air shopping center format. A
combination of small shopping plazas and town center shops form a distinct retail hub. The City is divided
into “Old Town”, which is the historic main street which is predominantly restaurants, lifestyle shops and
bars and restaurants. “New Town”, which is the east side of the Island, has smaller strip plazas as well
as some big box stores such as Home Depot & Kmart.
Overall the town discourages chain stores in the Mainstreet district, with the focus on local and independent
retailers.
There are many restaurants, bars, nightclubs, that embrace a relaxed pace of life and have created a
vibrant social scene in Key West.
The climate, architecture, and relaxed atmosphere of Key West have made it a magnet for artists of all
types.
The Florida Keys continues to be an attractive destination for Southern Florida residents because of it’s
strong value appeal and close proximity (and road connection) to Miami.
51
Key West
Key West
Key West Village Map
52
Seaside – Florida
Components:
Total Retail is approximately 88,700 sq ft sq.ft.
Coastline/Seashore, Design of Community/Planning Principles
Seaside
Modica Market (grocery/deli)
Stores must meet stringent merchandising and quality assurances. Chain stores would not be
acceptable.
Due to the limited amount of retail available, only smaller stores are preferred, however no set size
or restriction is indicated.
Small Size Retailers preferred
Local Tenants: 100%
53
375 cottages, single-family homes and condos on 80 acres
n/a
•
•
The Emerald Coast area has a bed base of over 29,000 hotel/motel rooms with over 21,000 rooms
in Panama City Beach, 5,244 hotel rooms in Pensacola, and an additional 2,950 rooms in
Pensacola Beach.
More than 7.3 million people visit the Emerald Coast annually and spend in excess of 1 billion USD.
Seaside
•
The community is in a process of a redevelopment which will see additional retail floorspace to the
town centre area.
•
•
The Town is a model of new urbanism planning principles.
Drawing on traditional American settlement patterns the retail center was designed as a downtown
commercial district; the conference facility doubles as a town hall; and a portion of the recreation
budget was dedicated to the creation of small civic amenities, including a chapel, a primary school,
a fire station, and a post office, all to be shared by adjacent communities.
54
•
•
•
•
•
•
•
30A Radio 107FM
Seaside Bike Shop
Movie & Games Rental Center
Outdoor Family Movie* - amphitheatre
Saturday Music Series* – amphitheatre

Sunset Serenade Series* - amphitheatre
Family Beach Blast* - Seaside Beach
Poolside Bingo
Kayak Adventure – Camp Seaside
Walkabout Seaside Art
Yoga – amphitheatre
Events are made possible by the Arts & Entertainment Fee collected by the Merchants of Seaside.
Additionally the Seaside Institute – the cultural heart of seaside – through its forums and conferences on
architecture, planning and urban affairs, has become a dynamic resource for everyone interested in
making communities better. The institute literally put the microscope on Seaside’s new urbanism living
environment.
Comments:
Seaside
•
•
•
•
•
•
•
•
•
Numerous designers were utilized to give the community authentic character and a genuine variety of
buildings.
Public buildings were designed by architects selected for their known sympathy with the regional
vernacular, and the private buildings were commissioned by the individual buyers.
A master plan and zoning code regulate the buildings to ensure the creation of an urban environment
similar to that of a small Southern town of the period before 1940. Prior to any construction, these
standards were tested several times in university design studios and proved to be workable.
In 2002 the average home sold for $989,086.
Seaside was designed using the Charrette model, in which everyone involved in the project — architects,
planners, engineers, environmental consultants, CAD operators, the client, local public officials and
interested citizens— convenes for a concentrated one-week period to discuss developmental features. This
model allows for the participation of everyone who is interested in the making of the development, whether
they represent the interests of the clients, the regulators or the general public.
Robert Davis, Seaside’s founder understood the importance of continuous research to ensure the
residents of seaside enjoyed a full community life. For this reason Davis founded the Seaside Institute
which holds forums and conferences on architecture, planning and urban affairs helping to make
communities better.
Seaside Commercial Division offers extensive research, marketing assistance and seminars on customer
service, merchandising, accounting and more.
Seaside Commercial Division offers extensive research, marketing assistance and seminars on customer
service, merchandising, and accounting.
Retailers must submit their store proposal and the retail establishment has to meet the criteria which
includes uniqueness & focus of concept, level of involvement by the owner, and quality of the
merchandise.
55
Seaside
Seaside
Retail, Commercial Layout Plan
56
Carmel-by-the-Sea - California
Components:
Carmel by the Sea
u/a
Golf, Coastline, Charming Architectural Town
Family owned Grocery
Based upon the various retail districts there is store size guidelines: Central Commercial = 8,000 sq.ft..;
Service Commercial 12,000 sq.ft. and Residential/Commercial 32,000 sq.ft.
There are primarily smaller shops in the central commercial core. Outside of the City limits, or areas
immediately adjacent to Carmel, there are such stores as Albertson, Safeway. Chain restaurants are not
allowed in Carmel.
Local Tenants: 95%
57
Total bed base is 996, in the City Limits. This is incorporates hotels, inns, bed & breakfast accommodations.
Carmel by the Sea
Prime retail $72-$180 per sq.ft. two blocks from this area $36-$48 per sq.ft.
Rental rates in secondary locations average $21 per sq.ft.
•
•
•
•
•
8.1 million leisure and business travelers visit Monterey County annually (2004).
The Monterey peninsula has 210 hotels/motels and 9,588 rooms (2005).
Average total daily visitor expenditures per person are $122 and the average length of stay is 1.2
nights.
The average visitor party size is 3.1 persons and 24 percent travel with children. The mean
household visitor income is $71,600.
Monterey County’s core market is the San Francisco Bay Area with the major competing areas
being Napa/Sonoma and Lake Tahoe/Reno.
•
•
Residential developers received development credits for adding affordable housing into their
developments.
The City is not supportive of commercial growth. The City believes that additional commercial
activity in Carmel could “unbalance the community in ways that would diminish its character and
make it less of an attraction for visitors.”
•
•
•
Carmel is positioned as a European Style retreat, a place where people can get away from
everyday headaches and relax in the resort town’s small elegant inn’s, restaurants and shops.
White sand beaches, numerous festivals and cultural activities, and it’s close proximity to famous
Pebble Beach Resort make Carmel a unique and popular California destination.
The town has historically pursued a vigorous strategy of planned development to retain its
character of "village in a forest" and enhance its natural ambiance.
58
•
Carmel by the Sea
•
•
•
•
•
•
•
•
•
•
•
•
•
Carmel is surrounded by ten of the worlds greatest Golf Courses including: Pebble Beach, Spyglass Hill,
and Spanish Bay.
Annual events in the Carmel/Monterey area also include the famous Concours d'Elegance, celebritystudded AT&T Pebble Beach National Pro-Am, Callaway Golf Pebble Beach Invitational, Monterey Jazz
Festival, Sea Otter Classic, Big Sur Marathon and numerous equestrian events.
Carmel Bach Festival
Carmel Music Society: Classical music performances at the Sunset Cultural Center.
Carmel Shake- Speare Festival
Intricacies of Taste: Wine tasting event at the Chateau Julien Winery.
Vintage Affair: Specialty wine tasting event at the Chateau Julien Winery.
Orchid Fair: Carmel Orchid Society's Annual Event. Display and sale of a large variety of orchid species.
Carmel Art Festival
Memorial Horse Show
The Annual Art and Wine Festival – Located at the Barnyard Shopping Village. Stroll through the
beautiful gardens, taste delicious cuisine, visit local artists and listen to the Easy Street Band while sipping
wine from 15 local vintners. A silent auction is conducted to benefit a local charity.
“The Taste of Carmel” - Annual Gathering of the best of Carmel's fine restaurants & Central Coast's
Wineries.
Carmel By the Sea Christmas Tree Lighting Ceremony
Carmel Tomato Fest
Comments:
•
•
•
•
•
•
•
Carmel Business Association is the marketing arm for the commercial area.
Recently national real estate companies and developers have started showing an interest in Carmel with
the purchase of the 75,000 sq ft Barnyard Shopping Village by SIMA Corporation. SIMA has announced
that the property will be based around an international village theme and expand on it’s beautiful gardens
and landscaping to create a vibrant outdoor shopping experience.
Carmel has consistently been voted one of the top tourist destinations in the United States.
Since the turn of the century, Carmel has been a Mecca for artists, writers, actors and playwrights intent
on creating an intellectual and cultural oasis.
Carmel features a European ambience where visitors are free to stroll through winding streets and explore
secluded alleyways, courtyards and arcades. Carmel is highlighted by over 90 art studios and galleries,
numerous antique shops, hundreds of boutiques and small intimate cafes and restaurants.
Over 60 hidden courtyards promote exploration and highlight the pedestrian orientation of Carmel.
In the surrounding area, visitors can see the spectacular Big Sur coastline, explore shops, wineries and
restaurants in the Carmel Valley, visit the acclaimed Monterey Bay Aquarium, golf at Pebble Beach, and
find endless opportunities to experience Monterey County.
59
Carmel by the Sea
Carmel by the Sea
Village Layout Plan
60
Profiled Cultural
Towns
Niagara On the Lake
Ontario, Canada
Leavenworth
Washington, USA
Woodstock
Vermont, USA
Quechee Village
Vermont, USA
Bend
Oregon, USA
Mill Valley
California, USA
61
RETAIL MIX
% of stores
(# of stores)
PROJECT
NAME
LOCATION
Whistler
Bristish
Columbia
Niagara On
The Lake
Quechee
Village
Annual
Visitation
ZONING
ANCHOR
SIZE TYPE
GUIDELINE
COMPONENTS
OF ANCHOR
STORE SIZES
NON-RETAIL
RETAIL
SIZE
RETAIL/
SERVICES
FOOD/
BEVERAGE
ENTERTAINMENT
768,000
60%
(217)
38%
(140)
2%
(5)
Ski Resort,
Pedestrian
Village, golf
9,480
2,000,000
Niagara On
The Lake,
Ontario
13,661
3.5
million
61%
(73)
35%
(41)
4%
(5)
Shaw
Festival Fort
George Wine
Region
Hartford,
Vermont
2,500
n/a
60%
(15)
32%
(8)
8%
(2)
Woodstock
Woodstock
Vermont
Leavenworth
Leavenworth
Washington
City of Bend
Bend
Oregon
Mill Valley
Population
REPRESENTATION
OF TENANTS
Mill Valley
California
LOCAL
HOTEL
ROOM
BASE
SALES OR
RENTS
Currently
contemplati
Limited to
ng store
Grocery &
size
Pharmacy
restrictions
in Vallage
70%
30%
5,500
Sales $600
- $700
Special
Shops
Yes
Historic
Preservatio
n
No
90%
10%
Quechee
Gorge
Nature
Destination
Special
Shops
Antiques
Yes
No
100%
0%
Special
Shops
General
Store
29%
(20)
0%
(0)
1.5
million
54%
(68)
43%
(54)
3%
(4)
Bavarian
Themed
Mountain
Village
Safeway
Yes
No
95%
n/a
66%
(61)
31%
(29)
3%
(3)
Mt.
Bachelor
Ski Resort
Golf DT
Main
street
Walmart
Safeway
No
Yes
3%
(2)
Mt.
Tamalpais
Proximity to
Recreation
Mill
Valley
Market
Depot
Bookstor
e
Yes
Yes
2,074
NATIONAL
71%
(48)
n/a
13,600
LARGE
FORMAT
STORES
Covered
Bridges
History
3,500
52,029
IGA,
Nestor's,
Grocery
Roots,
Buffalo
Bills
LOCAL
PRESENCE OF
n/a
50,000
sq.ft.
1,250,000 sq.ft.
75%
(48)
22%
(14)
Yes
No
70%
30%
There are zoning restrictions in the
downtown relating to historic
preservation. Locals drive out for
$65-$100
shopping needs. Problem with
Downtown retail in that there is high
turnover of retail tenants.
There are store restrictions over
10,000 sq.ft. Big box stores have
conditional approval for those over
10,000 sq.ft.
There are design criteria - The retailer
must fit into the design pattern of the
main street. Therefore stores
$40-50 psf
restrictions over 2000 sq.ft. Rental
Rates are for the Historic Mainstreet
area.
5%
$18 per
sq.ft.
By having a parking bylaw in place,
there are store restrictions over
10,000 sq.ft. in the downtown area.
Locals leave the area for many of
their shopping needs.
60%
40%
$17-$21
$30-$36
Larger format stores can be found
outside of the downtown historic
district.
95%
5%
$30-$38
Big Stores such as Albertsons & Rite
Aid are located along the Highway
Commercial. There are store size
restrictions over 1,500 sq.ft.
62
Niagara On the Lake – Ontario, Canada
Niagara on the Lake
Components:
Food & Beverage: 35% (41 Establishments)
Entertainment : 4% (5 Establishments)
Specialty Retail/Service: 61% (73 Establishments)
Shaw Festival, Historic Fort George. The surrounding wine region.
Specialty Gift Shops in the Downtown Core: The Christmas Shop, The Irish Shop, Le Beau Chapeau. These
shops are all under 1000 sq.ft. in size.
There are zoning restrictions in the downtown historic area of Niagara on the Lake that are
related to heritage preservation.
• In the Province of Ontario you are not allowed to have any discrimination against the types of
stores that choose to locate in your town.
• The city has parking guidelines that must be met in the downtown core, this somewhat restricts
the types of stores that locate in the area, as large surface parking cannot be accommodated
here.
•
The shopping street contains primarily smaller size stores. It is a small area approximately four blocks long
and 1 block wide. Large big box stores are located on the Highway Corridor, ie Leon’s Furniture.
Local Tenants: 90%
63
A mix of bed & breakfasts, cottages, hotels and inns.
Niagara on the Lake
Rental rates on the main shopping street range from $65 sq.ft., to $100 per sq.ft.
• The continued success of the Shaw Festival along with the attraction and proximity of the wine
region has sustained the success of the Niagara On The Lake region.
• While retail in it self is an attraction, there is the problem that is somewhat transient, especially in
the last 10 years, retail rents are high, and some retailers have trouble in keeping momentum
throughout the year. There are a core group of retailers, newer retailers come and go.
• The downtown area is seen by locals as a tourist shopping area and do not patronize the shops on
a regular basis. They do shop outside of Niagara, the city of St. Catharine's is 15 minutes away,
and many go cross border to the United States and patronize outlet malls.
Shaw Festival
Wineries; Winery Dinner Series
Niagara Grape & Wine
New Vintage Festival
Historic & Heritage Buildings
Golf
Bicycle Tours
Walking Tours
Fort George National
Historic Site of Canada

Chamber Music Festival
Antique Fair
Garden Tour
Home Tour
Heritage Days
Artists Studio Tour
Art Show

Canada Day Celebrations
Cherry, Peach Festival
Niagara Equestrian Festival
Loyalists & American Revolution (Reenactments/Festival)
Air Show
Santa Claus Parade
Christmas Candlelight Tour
64
Comments:

Niagara on the Lake

Located 83 miles south of Toronto, Ontario; 32 miles north of Buffalo, NY; 251 miles North of
Detroit, MI; 15 minutes from Niagara Falls.
The region hosts numerous festivals throughout the year that celebrate its natural resources,
including wine, fruits and vegetables.
Niagara-on-the-Lake presents a branded and coherent image for visitors to recognize.
The region receives marketing funding from the Ontario Tourism Marketing Partnership
Corporation.
Events, festivals, wineries, merchants and restaurants actively cross-market the regions diverse
attractions.
More than 600,000 tickets have been sold to Festival plays each year and economists say the
Festival has a $170-million annual impact on the Stratford economy.
The season now runs seven months, from mid-April to early November.
District has a 56 km walking/rollerblading/cycling trail as well as offering a variety of water sports.
65
Niagara on the Lake
Village Map
Niagara on the Lake
Downtown Shopping
District
Queen Street
Fort
George
Festival
Theatre
66
Quechee Village, Vermont USA
Components:
u/a
Quechee Village
Gorge, Nature Destination for Urban Residents
Simon Peace Pottery/Glass, Antique Shops
Zoning restrictions for stores over 10,000 sq.ft.. Big box stores have conditional approval on those over
10,000 sq.ft. There is a rigorous review process that includes review of traffic, character of the store and off
site impact. The store use/merchandise is not judged.
Discourage large stores over 10,000 sq.ft.
Local Tenants: 100%
67
A mix of locally owned and hotel chains and inns; convention facility; bed & breakfasts
Quechee Village
Retaining small town charm.

Quechee Gorge (a.k.a. Grand Canyon of the East)
Two championship Golf Courses
Ski Facilities
Beach
Water Sports
Annual Hot Air Balloon and Crafts Festival
Quechee Gorge Village (antiques and specialty goods
Simon Pearce Glass Blowing & Pottery Facility
Quechee Balloon Festival & Craft Fair
68
Comments:
Quechee Village

The village of Quechee was once a small mill town. One of the first sites in Vermont to be
developed as a four-season resort community (Quechee Lakes). Population is approximately
2500 residents.
Quechee is one of five unincorporated villages in the town of Hartford.
The village is located only a few minutes from Woodstock.
Natural beauty, New England traditions, and small town charm makes Quechee a destination.
The community favour mixed use development. Smaller incubator small shops are favoured.
Retail in the community is supported by golf visitors in summer, in winter nearby Killington
visitors come to shop in Quechee Village.
Locals drive out of the town for their shopping needs to the nearby town of Hartford.
Their busiest retail season is summer and fall. In winter they do get day visitors.
69
Quechee Village
70
Woodstock – Vermont
Components:
Approximately 50,000 sq.ft. of retail
Entertainment : 0%(0Establishments)
Woodstock
Small town charm, Covered Bridges
F.H. Gillingham and Sons (general store)
There are design criteria, that the retailer must fit into the design pattern of the main street. No
maximum store size restrictions. However due to the historic structures on Main Street, most stores
are not over 2000 sq.ft
Primarily smaller stores under 2000 sq.ft. The largest store is the General Store.
Local Tenants: 70%
71
A mix of Bed & Breakfast, Historic Homes, Inns, Cabins, Motels, Resorts and Campgrounds.
Rents average $40-$50 per sq.ft. on Main Street
Patronage Statistics: (2003)
Woodstock
The average day visitor spent $51
The average overnight visitor spent $166
49.2% of visitors were out of state; 25% were day trippers
Visitor Volume by Season: Winter 31.4%; Summer 40.2%; Fall 21.5%; Spring 6.9%
52.6% of visitors stay in Hotel/B&B/Inn; 33.3% stay with friends/family
Described as “the prettiest small town in America”.
Small town charm with great food, historic bed and breakfasts and numerous shops for art and antiques.

Marsh-Billings-Rockefeller National Park (Vermont's only National Park)
Marsh-Billings Rockefeller Estate – Historic Home Tour
Biking,
Billings Farm & Museum
Fishing,
Covered Bridges (3 in the vicinity)
Canoeing,
Killington Ski Area
Golf,
Festivals: Apples and Crafts Fair,
Tennis,
October
Hiking, Walking Trails
Fourth of July
Fall Foliage
Memorial Day Weekend
December Wassail Weekend
72
Comments:

Woodstock

First settled in 1768, it was a farming community. It became a year-round resort in 1892 when
the Woodstock Inn first opened.
To preserve the architectural heritage of the area, most of the Village is included in a Historic
District.
The streets are lined with 19th Century homes, churches and antique shops, specialty boutiques
and cafes.
The area around the central square of the town is referred to as "The Green" and is considered
one of the most prestigious places to live in Vermont.
Many of the shops feature artisans and their crafts, ie glass blowing, jewellery, and painters.
Woodstock is located in central Vermont approximately 114 miles northwest of Boston,
Massachusetts.
While there is no store size restrictions, there are other restrictions that stops big box stores from
located in Woodstock, there is not sufficient pedestrian or vehicle traffic for these stores. In
addition the community does not support big box stores.
There is a buffer around the Main Street district in regards to store, ¼ of a mile outside of the
Mainstreet there is a buffer, outside of this buffer larger stores may locate.
Est. population in July 2004: 3,235
73
Woodstock
74
Leavenworth – Washington, USA
Components: u/a
Leavenworth
Bavarian Architecture, Mountain Village Setting
Safeway
By having a parking bylaw in place, stores under 10,000 sq.ft. do not have to provide parking,
those over 10,000 sq.ft. must provide parking, this restricts large size users.
Architectural guidelines, must be in a Bavarian theme, this limits the possibility of chain and
national stores.
Primarily smaller independent stores. They do discourage franchises, but they are not kept out.
Local Tenants: 95%
75
Bed & Breakfast, Hotel, Motel, Lodges, Inns, Cabins, Condos, Homes, Camp Grounds and RV
Rental Rates average $18 per sq.ft.
Leavenworth
Total Visitor Expenditure in 2004 (Chelan County) was: $254.4 million
Accommodation
$62.6 25%
Food & Beverage
$85.9 34%
Food Stores
$16.9 7%
Arts & Entertainment
$45.9 18%
Retail
$43.1 17%
City is working a Central Commercial District plan, which will ensure new construction be composed of mixed
use developments with retail at grade.
An architectural styled Bavarian Village.
Scenic vistas as it is located on the eastern slopes of the central Cascade Mountains.
In regards to retail they do have problem areas – some interior mall corridors do not do as well
as their mainstreet locations.
Locals typically do not shop in the downtown core, they travel to the nearby community of
Wenatchee.
76
Leavenworth

Christmas Festival
Ice Festival
International Choral Festival
German style “Maifest”
Christkindlmarkt
Leavenworth International Accordion Celebration
Annual Icicle Creek Chamber Music Festival
Kinderfest
Autumn Leaf Festival

Taste of Leavenworth Food Festival
Nutcracker Museum
Wine Tasting & Sales
Leavenworth Summer Theater
Golf
Hiking
Cross Country Skiing
Mountain Biking
Comments:

The town is known for its specialty shops, numerous choices for cozy accommodations, and an
active calendar offering a year-round schedule of festivals, music and live theater.
In the early 1960’s, the sawmill closed and the railroad was rerouted, the city change
Leavenworth’s appearance, hoping to bring tourism into the area. Using the beautiful backdrop
of the surrounding Alpine hills to their advantage, the town agreed to remodel their hamlet in the
form of a Bavarian village.
The retail does fairly well along mainstreet, although retailers along interior courtyards do see
more retail shops coming and going.
Most of the shopping done downtown is done by tourists. Locals will drive to Wenatchee,
approximately 25 minutes for many of their shopping needs.
77
Leavenworth
Downtown
Shopping District
78
City of Bend – Oregon, USA
Components:
u/a
City of Bend
Vibrant Downtown Community, Mt. Bachelor ski resort is nearby, Golf
Walmart, Safeway, & Other Big Box Stores
There are no store size restrictions in Bend as stores from independent shops to Walmart can be found.
However the downtown is an historic area and has some architectural restrictions.
Larger format stores can be found outside of the downtown historic district. There are several shopping areas in
Bend, Downtown, The Old Mill Shops, Highway commercial Highways 97 l which includes the outlet centers as
well as Cascade Village Shopping Center which has such stores as Bed Bath and Beyond, PetsMart, Best Buy,
GI Joes, Food 4 Less, Ross Dress for Less, and Cost Plus World Market.
Local Tenants: 60%
79
5600 rooms in resort, bed & breakfast, Inns and hotels.
Rental rates in range from $17-21 psf. In prime areas they range from $30 to $36 psf. Factory Outlet Centre
rents range $16 to $21 per sq. ft.
City of Bend

Bend draws more than five million daytrip visitors a year.
Overnight visitors to the region was 2.1 million in 2004.
Their busiest tourist months are May to September and the month of December.
The Downtown businesses indicate that tourists comprise 22% of their sales.
Visitors are primarily from Oregon, Washington, California and Florida State.
Overnight visitors stay approximately 3.2 days, with income levels measuring: 36% with incomes
$75,000+; 23% income $50,000 to 74,000; and 33% with income $25,000 to $49,000.
Top likes identified for the area included: Family Atmosphere 75%; Worry Free Environment 74%; Sports
& Recreation 71%; Sight Seeing 64%.
•
•
•
The town is currently is involved in a Community Vision Process. The study’s objective is to review the
rapid economic development & growth, and to provide direction for the City to retain their character.
A master plan for downtown Bend and the surrounding areas is currently underway.
A Central Area Plan was completed in 2005, which had extensive recommendations which included the
preservation of the Historic Downtown area and emphasize its role in the retail heart of the City, to
encourage pedestrian & bike pathways, sidewalk/street enhancement and improved transportation
circulation.
City of Bend is experiencing rapid growth, with the population growing 58% between 1995 and 2005.
Downtown retailers have actually seen sales declines as residents are shopping in newer shopping
districts: Old Mill District and Cascade Village Shopping District.
80
City of Bend

Art Galleries
Art Tours including “Art in Public Places” and “Bend Heritage Walk”
Bend Film Festival
High Desert Museum – Indoor/Outdoor Exhibits, Naturalistic Animal Habitats
Working Wonders Children’s Museum
Bend Theatre for Young People
Central Oregon Symphony Orchestra
The Tower Theatre – Performing Arts Center
Les Schwab Amphitheatre – 8,000 seat amphitheatre
Old Fashioned Christmas Parade
Bend Winterfest, Bend Spring Festival
Balloons Over Bend
Summer Sunday Music Series
Bend Summer Festival
Cascade Festival of Music – Classical
Comments:

Bend has a population of approximately 71,000 residents.
In the 2005 Census, Bend was identified as the 6th fastest growing metropolitan area in the
United States.
Bend covers 32 square miles and is noted for its scenic setting, mild climate, year-round
recreational opportunities, and growing economy.
Mt. Bachelor ski area became the catalyst for the visitor industry which simultaneously generated
industrial and commercial expansion. Wood products are still the leading economic factors with
tourism also being the second largest industry.
Bend is also the retail center of Central Oregon. The Downtown Historic area does a have a
seasonability problems, due to the tourist season fluctuations.
The downtown core has primarily independent retailers.
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City of Bend
Cascade Village
Shopping Center
82
Mill Valley – California, USA
Components:
Approximately 1,250,000 sq.ft. total retail
Food & Beverage: 22% 14 Establishments)
Entertainment : 3% ( 2 Establishments)
Mill Valley
Mt. Tamalpais, Proximity to Recreation areas.
Mill Valley Market (grocery store); Depot Bookstore
•
•
The City discourages large format stores, big box retailers and franchise operators to locate in their
downtown district.
Any retailer over 1,500 sq.ft. must go thru a conditional use permit process, a public hearing process
(Citywide) to obtain occupancy license in the City.
•
•
Many of the building owners in the downtown core cooperate with this, they do not lease stores to
franchise or national chains. Banana Republic is in town, but this was the original concept store that The
Gap purchased.
The downtown is comprised with independent locally owned retailers. The residents of Mill Valley are
strong supporters of their downtown and patronize the retailers. While the City does have a considerable
number of tourists, and day visitors the downtown has avoided the presence of T-shirt shops, souvenir
stores.
Local Tenants: 95%
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Lodges, Inns, Bed & Breakfast
Rental rates average $30 to $38 on the main street shopping district.
• Two million visitors annually.
• 57.6% of all San Francisco visitors do a day trip into the Mill Valley area.
Mill Valley
• The City is currently involved in a Miller Avenue Plan Study (the downtown area). The objectives of the
study are to develop ideas that will improve the quality of the street, both in its function and aesthetics, and
identify opportunities for sensitive infill development.
• The city is encouraging new development in the form of mixed use, retail at grade, residential with an
element of affordable low income housing as well.
• Mill Valley a town surrounded by national parks. It is a walkable & accessible community.
• The town has a low key, back to nature atmosphere that has attracted an eclectic mix of people have
chosen to live there from rock stars to artists, nationally known authors, business executives and left
leaning politicians.
• It is a 30 minute drive to downtown San Francisco.
• Rising housing costs have put pressures on affordable housing.
•
•
•
•
•
•
•
•
•
•
•
Gourmet Food & Wine Tasting
Mill Valley Film Festival
Mountain Biking
Mill Valley Fall Arts Festival
Hiking
Mill Valley Centennial Celebration
Bird Watching
Memorial Day weekend “Walk into History”
Garden Tour
Summer Mozart Festival
Dipsea Race, America’s oldest cross country running event, 1905
Muir Woods National Monument, home to 560 acres of old-growth redwood trees
Green Gulch Farms & Zen Center
Mt. Tamalpais
Mountain Play, June, outdoor amphitheatre
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Comments:

Mill Valley

Mill Valley is a city located in Marin County, California, is located approximately 10 minutes north
of San Francisco, off the Golden Gate Bridge.
In July 2005, CNN, ranked Mill Valley tenth on its list of the 100 Best Places to Live in the United
States.
The city is named for a saw mill established by John Reed in the 19th century, the site of which
is now Old Mill Park. When the wooded area had been completely logged over, it was divided
into small and irregular building lots, which were sold at auction.
Many of the vacation homes built at that time were converted to residences during the Great
Depression of the 1930s, especially after the Golden Gate Bridge eased access to San
Francisco. It is now an affluent residential suburb, much of which is reached by narrow, winding
roads built in the early 20th century.
Median home price is $874,508.
There are approximately 18,000 residents.
The limited amount of national retailers and big boxes such as Albertsons, Rite Aid that are in
Mill Valley and are located along the Highway commercial areas.
The City has a program “Sustainable Mill Valley” that encourages citizens to shop first in town
and support their local businesses.
85
Mill Valley
86
Mission Hill Winery Amphitheatre
Kelowna, British Columbia
Profiled Cultural Venues
& Amphitheatres
Banff Centre
Banff, Alberta
Peter Britt Music Festival
Jacksonville, Oregon
Stratford Festival
Stratford, Ontario
Shakespeare Festival
Ashland, Oregon, USA
Wolf Trap National Park
Vienna, Virginia
Santa Barbara Bowl
Los Angeles, California
Red Rocks
Denver, Colorado
Aspen Institute
Aspen, Colorado
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The Aspen Institute – Aspen, Colorado
•
•
•
Aspen Institute
•
•
•
•
The Aspen Institute is a U.S. nonprofit cultural organization founded in 1950 dedicated to "fostering
enlightened leadership and open-minded dialogue."
The institute is headquartered in Washington, D.C. and has campuses in Aspen, Colorado (its original
home), New York City, Santa Barbara, California, and Queenstown, Maryland.
The institute holds regular seminars, policy programs, conferences and leadership development initiatives,
with the goal of promoting nonpartisan inquiry and "an appreciation for timeless values."
Funded by foundations such as the Carnegie Corporation, The Rockefeller Brothers Fund and the Ford
Foundation, by seminar fees, and by individual donations.
The Aspen Institute started the Aspen Music Festival and the Aspen International Design Competition.
The Aspen facilities has since grown to incorporate the Aspen Meadows Resort which includes lodging
facilities and guest amenities.
The Resort hosts private functions.
Location
•
Located in Aspen’s West End, 1 mile from the City Centre on 40 acres.
Facilities
Plato's (Restaurant)
Aspen Institute Art Gallery
15,000 sq.ft. of meeting space
Auditorium (Harris Hall)
Aspen Meadows Resort Restaurant (seating up to 150 people)
- 98 guest rooms (range from 600 to 1200 sq. ft.)
- 12 Meeting Rooms
- Benedict Music Tent
Events
•
•
•
•
•
•
•
Aspen Ideas Festival
Aspen Film Festival
Aspen Food & Wine Festival
Aspen Music Festival
An Evening of Words and Music
McCloskey Speaker Series (speakers ranging from world renowned politicians, journalists, artists,
musicians, professors leading news makers)
Aspen Institute Programs for Youth: High School Debate Workshop, High School Great Ideas Seminar
Comments
•
Doerr-Hosier Meeting Center is under construction. The 23,000 square foot center is scheduled to open in
April, 2007, the state of the art technology the center will host four new meeting areas.
88
Aspen Institute
Benedict Music Tent
89
The Banff Centre – Banff, Alberta
•
•
•
•
•
The Banff Centre is an arts, cultural, and educational institution and conference facility.
The Centre is a leader on the local, national and international stages in the development and promotion of
creative work in the arts, sciences, business, and the environment.
Founded in 1933 by the University of Alberta, Department of Extension, with a grant from the U.S. based
Carnegie Foundation, The Banff Centre began with a single course in drama.
In 1978, Alberta government legislation granted The Banff Centre full autonomy as a non-degree granting
educational institution under the governance of an appointed Board.
The Banff Centre employs a full-time staff of over 450 employees.
Banff Centre
Location
•
Banff Centre is located 10 minutes away from downtown Banff. It is in walking distance of town and there
is a shuttle bus service as well.
Facilities
•
Banff Centre covers 43 acres; with buildings that range from meeting spaces, classrooms, recital
halls, workshop rooms, theatre spaces, gallery space, dining rooms, restaurants, and
accommodations.
Events

Banff Television Festival
Summer Concerts Series
Jazz Series, Opera Productions
Banff Festival of Mountain Films
Writers Studio
Lecture Series
Several Classical Music Competitions
Leadership Development at The Banff Centre
Gallery Exhibitions
Midsummer Ball
Comments
•
The Banff Centre in is the process of a revitalization that will see the addition of facilities , the addition to
several buildings and overall improvements to existing buildings. Work has started in spring 2006 and
work will be completed in 2008.
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91
Stratford Festival
Location
Stratford, Ontario; 2 hours southwest from Toronto; 3 hours north from Detroit
Events

Stratford Book Festival
Weekly Writers Series (summer Sunday’s)
Summer Music Festival
Art in the Park & Craft Sale (summer months)
Weekend Travel Packages
Unique Branding Strategy
Home of the largest classical repertory theatre in North America
Quality Theatre productions; Short Holiday Destination
Attracts well known actors
Comments
In the early 1950s, seeing the economy of his home town endangered by the
withdrawal of the railway industry, founder Tom Patterson came up with the idea to
start a theatre festival.
Stratford Festival started by doing two plays written by William Shakespeare, the
Festival grew to include music and plays by other great playwrights - from the
ancient Greeks to contemporary writers.
The season now runs seven months, from mid-April to early November.
The Festival's first four seasons were played in a tent, which was erected each
summer over a concrete amphitheatre. In 1957 a permanent theatre was built.
During the 1996 season, work began on a $15.6-million renewal. There are now
four theatres.
More than 600,000 tickets have been sold to Festival plays each year and
economists say the Festival has a $170-million annual impact on the Stratford
economy.
The area has many bed & breakfast accommodations, hotels and restaurants.
92
Shakespeare Festival
Location
Ashland, Oregon; 285 miles south of Portland
Events

Backstage Tours
Opening Night Dinner
Festival Noon Talks
Summer Concerts
Outdoor Theatre
Access to Outdoor Amenities (hiking, river rafting)
Small Town Charm of Ashland
Comments
The festival traces its roots back to the Chautauqua movement, which brought entertainment to
rural areas of the country in the late 19th century.
Angus L. Bowmer, a teacher from the Oregon University, proposed producing a “festival” of
two plays in conjunction with the City of Ashland’s Fourth of July celebration. Money was
provided by the City.
The Oregon Shakespearean Festival was officially born on July 2, 1935 as a summer
festival, it was incorporated in 1937.
Today the annual festival runs from mid-February to October every year and presents 11
plays in three unique theaters and presents not only Shakespeare, but premiers and theatre
classics.
The Oregon Shakespeare Festival sells more than 381,000 tickets to theatergoers where
Ashland’s population is only 20,000, during its 8 1/2-month season, demonstrating its ability to
attract visitors.
The town of Ashland features art galleries, boutiques, and restaurants.
The festival receives funds from the Paul G. Allen Family Foundation.
93
Peter Britt Music Festival
Location
Jacksonville, Oregon; 1 day's drive from Seattle or San Francisco
Events
Music Workshops
Informal Music in the Morning Concerts
Educational Music Camps
Outdoor Theatre Venue
Spectacular scenery & casual, relaxing atmosphere
Comments
Located in the historic 1850s gold rush town of Jacksonville, the Britt festival presents dozens of
summer concerts, featuring world-class artists in classical music, dance, jazz, blues, folk,
bluegrass, world, pop and country music.
The festival is held on a hillside estate of gold rush era pioneer Peter Britt, who upon visiting the
site the founder of the festival thought that the acoustics and natural vista would provide a venue
for a music series.
In the summer of 1963, volunteers erected a makeshift stage of plywood and strung tin- can lights
above. A small chamber orchestra was assembled and first summer outdoor music festival was
started.
Britt Festival offered classical music exclusively until the present pavilion was constructed in
1978.
The Festival operates from June to September with over 45 performances. Capacity is 2,200.
The Britt Park is publicly owned by Jackson County and maintained by the Parks Department.
The Britt Festivals Association is a non-profit performing arts organization which utilizes the
Britt Park under a long-term lease with Jackson County.
The Town of Jacksonville is designated a National Historical Landmark.
94
Wolf Trap National Park for the Performing Arts
Location
Vienna, Virginia (20 Minutes from Washington, DC)
Events

Concerts, Theatre, Dance, Opera
Children’s Theatre-in-the-Woods
Holiday Sing-a-Long
Wolf Trap Gala
Wolf Trap Ball
Art Show & Sale
Theme Weekends
America’s only National Park for the Performing Arts
Artistic & education programs
Comments

168 acre National Park.
6,800 seat indoor/outdoor theatre.
The Barn’s at Wolf Trap – indoor venue seats 382.
The Park also features walking trails with interpretive signs.
The only park that allows patrons to bring their own food and drink before and during
performances.
“Meals Beneath the Moon” – patrons can order gourmet picnics with suggested wine.
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Santa Barbara Bowl
Nestled in the foothills of Santa Barbara, the Santa Barbara Bowl is a premier
example of 1930s WPA Craftsman-style architecture and melds decades of music
and vistas in ways no other open-air venue in America can.
Seating
4,562 total seats with flexible seating in the floor sections and 24 wheel chair
accessible seats.
Location
90 minutes north of Los Angeles (approximately 90 miles).
Red Rocks Amphitheatre
Countless artists have released video footage of their performances at Red Rocks
Amphitheatre including U2. Anyone who has seen a concert surrounded by the
natural beauty and grandeur of Red Rocks can understand why. How can other
venues compare to Red Rocks' acoustic perfection beneath the starry
Coloradoosky
Seating
Seating for over 9,000 people.
Location
Red Rocks Amphitheatre is located near Morrison, 15 miles west of Denver.
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Mission Hill Winery Amphitheatre
The Mission Hill Winery Amphitheatre is covered by natural grass and carved
out of the landscape to mesh in within its surroundings. The theatre is home to
cultural events, concerts, plays, and production readings.
Okanagan Lake and the Vineyards provide a visceral backdrop to the
amphitheatre, which is programmed with events such as “Bard on the Vine”
Shakespeare series each summer.
Seating
Seating for 600 People
Location
Mission Hill Winery Amphitheatre is located in Kelowna, BC Canada, a five
hour drive or one hour flight from Vancouver.
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Profiled Spas &
Wellness
Miraval
Catalina, Arizona
El Monte Sagrado
Taos, New Mexico
The Oaks at Ojai
Ojai, California
Ojai Valley Inn & Spa
Ojai, California
98
The Oaks at Ojai – Ojai, California
Location Context:
The Oaks is located in the Ojai Valley approximately a 90 minute drive from
Los Angeles. The resort is located in the town of Ojai, a community known for
as an active art community, spiritual retreat and spiritual sanctuary.
Key Attractions:

Spa – featuring services such as massages, wraps and reiki.
Gourmet Spa Cuisine
Fitness Center/Fitness Activities & Programs
Swimming Pool
Educational Classes in Wellness & Nutrition
Indoor hot tub with trickling fountain
Eucalyptus Steam Room
Redwood Sauna
Outdoor Hot Tub
Hair and Nail Salons
Art Gallery
Accommodations:
Accommodations at the Spa include Private Rooms as well as Cottages
located near the pool and Garden Area.
Comments:

Local amenities include year round golf, tennis, hiking, biking and
rollerblading, trails, horseback riding, art galleries and local theater.

The facility can accommodate 82 guests and has 110 employees.
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Ojai Valley Inn & Spa – Ojai, California
Location Context:
The Ojai Valley Inn & Spa is located 73 miles northwest of Los Angeles and 14 miles
from the Pacific Ocean in the town of Ojai, California.
Key Attractions:

Wedding ceremony sites
Reception sites including the Hacienda Ballroom, the Anacapa Ballroom,
the Shangri La Pavilion, the Fragrance Courtyard and the Big Red Barn.
Golf course.
Five cafes/restaurants including Maravella, Oak Grill, Swim Club, Café at
the Spa and Jimmy’s.
Spa
Retail Shops (Pending)
Accommodations:
The Ojai Valley Inn & Spa has 305 deluxe guest rooms, including suites, many with
fireplaces and most with private balconies or patios overlooking the golf course and
nearby mountains. All rooms have king or double beds.
Comments:

The resort has over 20,000 s.f. of meeting and banquet space.

The spa is approximately 31,000 s.f.

The 31,000-square-foot spa contains twenty-eight treatment areas,
including five facial rooms, four body treatment rooms and eleven massage
rooms, six with fireplaces. Additionally, Spa Ojai has a private treatment room in
the third floor penthouse.

Services provided at the Spa include Massage, Skin Care, Waxing, Body
Treatments, Maternity Services and Just For Men Services.
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El Monte Sagrado – Taos, New Mexico
Location Context:
The El Monte Sagrado Resort and Spa is located 110 miles north of Albuquerque in
the town of Taos, New Mexico. The resort is approximately a 3 hour flight from Los
Angeles, a 1 hour flight from Denver, 1 hour and 45 minutes from Dallas, 3 hours from
Chicago and 6 hours from New York.
Comments:
The natural environment is the focal point of the resort. For instance,
at the heart of El Monte Sagrado is the Sacred Circle. A green space
of 80-year-old cottonwood trees bordered by waterfalls, stone water
sculptures, a wooden footbridge, a trout stocked pond and an
abundance of regional flora and foliage. This protected space is a
place to meditate, contemplate and relax.
Key Attractions:
World Class themed accommodations

An Aqua Center that includes a plunge pool, wading pool and hot tub
State of the Art Fitness Center
The Anaconda Bar which features an 1,100 gallon salt water aquarium
“The Gardens” casual dining venue
De La Tierra Restaurant – A Fine Dining Venue
An Executive Chef and a weekly wine class
A Spa that offers sacred time treatments, body treatments, facials, fitness
classes, body polish, massage body therapies and hand/feet treatments
Boardroom facilities for Corporate Retreats
“TheSalon” which can accommodate 48 people for a wedding reception or
small meeting
A private library that accommodates 30 people and includes a fireplace, a
plasma screen TV and a billiards table.
A Private Wine Room with capacity for 8 people.
The Angladas Building which accommodates 200 people. The main room
has staging, lighting and sound. The outdoor patio can accommodate up
to 80 people and is designed for weddings and receptions.
Museums and an Artist Colony to explore in the town of Taos
Outdoor activities in the surrounding vicinity
Accommodations:
The resort includes 36 Suites and Casitas inspired by Native American culture,
foreign lands and local artists. Each accommodation is unique and fall into one of
four different categories including Native American Suites, Casitas, Premier Suites
and Global Suites.
101
Caribbean Casitas
The Salon
Magpie Casitas
The Private Wine Room
Mayan Casitas
Tribal Casitas
Corporate Meetings
Trout Casitas
The Library
102
Miraval – Catalina, Arizona
Location Context:
Miraval is a desert resort located 20 miles north of Tuscon, Arizona. The
resort is situated to the east of the Coronado National Forest.
Key Attractions:

The Spa is the center piece of the resort. It includes
massage/hydrotherapy suites, a complete salon, a Quiet Room and
luxury locker rooms with wet steam, dry sauna and private whirlpools.
The spa offers more than 100 different treatments including Ayurvedic
Treatments, Acupuncture, Chi Nei Tsang, Shiatsu, Jin Shin Jyatsu and
Tager.
Activities including Golf, Tennis, Fitness Programs, Nutritional Programs,
Creative Expression Exercises and Activities, Educational Activities,
Challenge Activities, Meditation and Yoga.
Conference facilities for corporate meetings, presentations and retreats.
Dining facilities.
Outdoor Pools.
Fitness Center, Olypmic Pool, Exercise Pools, Tennis Courts.
Accommodations:
The resort includes 106 casually elegant casta-style rooms situated in 5
villages. Room types available include Presidential Suites with fireplaces,
Executive Suites, Miraval rooms with fireplaces, Catalina Rooms, Deluxe
Double/Double rooms and King/Queen Rooms.
Comments:

Ranked as the #1 resort and spa by the prestigious Zagat Survey and the
readers of Conde Nast magazine.

Miraval is a destination resort where "mindfulness" is a way of life, a
powerful way of approaching our lives to promote health and enjoy life.
103
Presidential Suites
Executive Suites
Miraval Rooms With Fireplaces
Catalina Rooms
Deluxe Rooms
Anasazi Room
Catalina Room
Navajo Room
104
Water Features and Streams Located Adjacent to Spa to Create Atmosphere of Tranquility
Group Center
Conference & Meeting Rooms
The Spa at Miraval
Yoga Center
Village Accommodations
Village Accommodations
Circulation through the Project is Circular
105
Profiled Public Markets,
Wineries & Culinary
Mission Hill Winery
British Columbia, Canada
Tinhorn Creek
Summerhill Winery
Granville Island
Portland Public Market
Portland, Maine
Copia - the American Center
for Wine, Food & the Arts
Napa Valley, California
Culinary Institute of America
New York
106
Wineries
Mission Hill Winery
Summerhill Estate Winery
Tinhorn Creek
107
Mission Hill Family Winery
Mission Hill Family Winery - Westbank, BC, Canada
Approximate Tenant Mix Of Retail, Food & Beverage & Entertainment Components:
120,000 sq ft complex on 700 acres, with 200 acres under long term contact with growers.
Terrace Restaurant at 2,500 sq ft (May to October al-fresco restaurant & all with locally grown ingredients)
Chef’s Table 500 sq ft (up to ten guests with 7-course meal & wine pairings)
Wine Shop & Tasting Room 3,000 sq ft
Entertainment including tours, outdoor amphitheatre in summer months, holding concerts & cultural events,
plays, productions & readings
No guest accommodations at the Winery itself.
Indications Of Annualized Sales:
Total Wine Sales: 14,000 cases (12 Bottles per case) per annum.
General Statistics for Okanogan Region:
48% of all visitors derive from within BC, 36% from outside BC (within Canada), 9% from the US and 6% from
overseas. Over half (51%) have completed university degrees and 35% have household incomes of
$100,000 or more. Average party size is 3.2 and 71% are visiting primarily for leisure purposes. 90% arrive
by car, 50% stay in a regional hotel/motel/B&B accommodation, 27% stay with friends/relatives and 23% use
a campground/RV park. 71% plan their trip 3 or more weeks in advance, with 40% using the internet, 35%
word of mouth and 23% brochures/books. Popular activities in addition to the winery visit include water-based
activities (75%), visiting a farm/market/orchard (75%), shopping at the on-site store (66%) & nature-based
activities (64%).
On average, visitors spend $188 per day while on their trip in the region, and generally buy wine (90%) and
other wine-related and logo merchandise (10%) at the Winery. An estimated average of $20 per person
(including those who spend nothing) was reported.
108
Mission Hill Family Winery
Events, marketing & promotions to celebrate 2006 as 25th Year Anniversary. Also, Mission Hill is using
Microsoft CRM to track feedback from the thousands of comment cards that they receive weekly from guests
attending their wine tours and private functions. Putting this information into a central repository allows Mission
Hill to know their customers better and gain the ability to improve the overall experience of their guests.
1981; Four months after acquiring a run-down winery perched atop Boucherie Mountain in the Okanagan
Valley, proprietor Anthony von Mandl made an impassioned address to the local Chamber of Commerce on
the future he envisioned for the Valley's wines. Not quite two decades after acquisition, Anthony's bold vision
has been transformed into reality. Mission Hill Winery has gained a distinguished reputation throughout the
international wine community, and brought worldwide attention to the Okanagan Valley.
Mission Hill Winery enjoys a premium location, with stunning lake views. The entire complex has been built in
earth-tone colors complementing the natural surroundings.
Traffic was cited as being a negative attribute of the area.

Culinary Workshops
Fall Epicurean Dinner
Vineyard Tour & Tasting
Library Wine Tasting
Blending Session
Harvest Celebration Dinner
Workshops & Seminars
Wine Education Center
Weddings & Banquets/Receptions
Corporate Events & Retreats
Planking, Grilling & Barbecue
109
Summerhill Estate Winery – Kelowna, BC, Canada
Sunset Bistro – host to special events, available for weddings and private functions
Wine Tasting Room Set in Replica Pyramid (3,249 sq ft)
Wine Shop
Entertainment including tours, Peace Park, Historical Reserve, special events both musical and culinary.
No guest accommodations at the Winery itself.
Indications Of Annualized Sales:
Produce 20,000 Cases Annually $ 5 Million in Annual Wine Sales.
Summerhill Winery generates almost 1,000 visitors a day during the summer.
General Statistics for Okanagan Region:
48% of all visitors derive from within BC, 36% from outside BC (within Canada), 9% from the US and 6% from
overseas. Over half (51%) have completed university degrees and 35% have household incomes of $100,000
or more. Average party size is 3.2 and 71% are visiting primarily for leisure purposes. 90% arrive by car,
50% stay in a regional hotel/motel/B&B accommodation, 27% stay with friends/relatives and 23% use a
campground/RV park. 71% plan their trip 3 or more weeks in advance, with 40% using the internet, 35% word
of mouth and 23% brochures/books. Popular activities in addition to the winery visit include water-based
activities (75%), visiting a farm/market/orchard (75%), shopping at the on-site store (66%) & nature-based
activities (64%).
On average, visitors spend $188 per day while on their trip in the region, and generally buy wine (90%) and
other wine-related and logo merchandise (10%) at the Winery. An estimated average of $20 per person
(including those who spend nothing) was reported.
110
Expansion of the Summerhill Asia program, an initiative that facilitates importing Summerhill wine to Asia.
Summerhill is one of B.C.’s most celebrated wineries and is on the list of most bus tours. The unique to the
area Pyramid Structure has enables the Winery to create a distinct attraction and incorporate those elements
into its branding strategy. Summerhill’s certified Organic Wines are proving to be quite successful as well.
Summerhill wines have been featured at the Oscars.

Bus Group Tours
Tours of Wine Aging Pyramid landmark structure.
Weddings & Banquets/Receptions
Corporate Events and Retreats
111
Tinhorn Creek – Oliver, British Columbia
Approximate Tenant Mix Of Retail, Food & Beverage & Entertainment
Components:
12,000 square foot winery including production, tasting rooms, galleries and wine shop.
Tinhorn Creek Deli located on the panorama deck offers local meats and cheeses.
Entertainment includes selection of tours, outdoor amphitheatre in summer months holding concerts,
cultural events.
Tinhorn Creek
No guest accommodation at the Winery itself.
.
General Statistics for Okanagan Region:
48% of all visitors derive from within BC, 36% from outside BC (within Canada), 9% from the US and 6%
from overseas. Over half (51%) have completed university degrees and 35% have household incomes of
$100,000 or more. Average party size is 3.2 and 71% are visiting primarily for leisure purposes. 90%
arrive by car, 50% stay in a regional hotel/motel/B&B accommodation, 27% stay with friends/relatives and
23% use a campground/RV park. 71% plan their trip 3 or more weeks in advance, with 40% using the
internet, 35% word of mouth and 23% brochures/books. Popular activities in addition to the winery visit
include water-based activities (75%), visiting a farm/market/orchard (75%), shopping at the on-site store
(66%) & nature-based activities (64%).
On average, visitors spend $188 per day while on their trip in the region, and generally buy wine (90%)
and other wine-related and logo merchandise (10%) at the Winery. An estimated average of $20 per
person (including those who spend nothing) was reported
112
In the process of relocating the “Wine Lover’s Accommodation” component.
Tinhorn Creek is located in Oliver BC and is situated to take advantage of the stunning views of the
valley. The stone archway at the winery entrance was inspired by the remains of the gold mine stamp
mill found in the hills high above the vineyard. On location the circular Golden Mile Hiking Trail (a 2 km
and a 10 km version) was developed to offer active visitors views of the surrounding area and takes
hikers past the Tinhorn Creek gold mine ruins.
Tinhorn Creek
“Crush Club” offers discounts, wine delivery, and invitations to members only events.
For three years offered “Wine Lover’s Accommodation” (currently being moved because of zoning
laws). Visitors could choose from different packages including a spa package, culinary package, or
painting in the vineyard.
• Art Shows
• Outdoor Concerts and plays in the Amphitheatre
• Okanogan Summer Wine Festival
113
Culinary Institutes
Copia - the American Center
for Wine, Food & the Arts
Culinary Institute of America
114
Copia: the American Center for Wine,
Food & the Arts - Napa, California
Approximate Total Size Of Retail, Food & Beverage &
Entertainment Components:
12 Acre site; the feature building is 80,000-square-feet. The facility includes
13,000 square feet of gallery space; a 278-seat auditorium for films concerts, and
lectures; an 80-seat demonstration kitchen; a 500-seat outdoor amphitheatre; a
gourmet dining room, café and wine-tasting area; a library; a gift shop and 3.5
acres of gardens featuring edible organic plants.
No on-site accommodation
COPIA satellite venue at Ghiradelli Square in San Francisco – scheduled to open
in spring 2007.
Zoup-ah!, a cutting edge three-component television program about food for
children – scheduled to launch in late 2006,
A partnership with San Francisco-based Lark Creek Restaurant Group to develop
and roll out a line of themed restaurants based on the Gaspergoo TV series
franchise. The entertaining and interactive restaurants will be reflective of the
Gaspergoo program, and provide a wholesome, fresh culinary experience for
children and their families with menus consistent with Lark Creek’s commitment
to freshness and seasonality.
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COPIA is a non-profit discovery center whose mission is to explore and celebrate
the cultural significance of wine, food and the arts. Located in the heart of Napa
Valley, COPIA is the premier wine country destination – offering visitors
exceptional wine and food-tasting programs, art exhibitions, organic edible
gardens, films, concerts, fine and casual dining, shopping and more! Proceeds
from ticket sales, membership and donations support COPIA’s educational
programs and exhibitions.
The Centre is a combination museum, school and arts center intended “to
explore the interrelationships of wine and food with the arts through innovative
programming, interactive experiences and exhibitions.
The Edible Gardens are the living source of the creativity behind the investigation
of wine, food, art and culture. The seeds planted and tended each season
produce a diverse bounty that inspires chefs' culinary arts. Visitors are touched
by the gardens' aesthetic beauty, color and texture combinations and the display
of the food plants that sustain the center.
Copia, The American Center for Wine, Food & the Arts, is shining an entirely new
spotlight on the Napa Valley. With a marketing program that has featured wine
guru Robert Mondavi and American food icon Julia Child, Copia is putting Napa
on the map for people who are just as concerned with what goes on their plates
as what goes in the goblet next to those plates.
Dance performances
Concerts
Music Festivals
Art exhibitions
Film nights and festivals
Public lecture series
Private events Farmers market
Food Festivals
Tasting Festivals
Meet the experts series
Winery of the week
Garden tours and workshops
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Culinary Institute of America – Hyde Park, New York
Approximate Total Size Of Retail, Food & Beverage & Entertainment Components:
170 Acre site; Educational facilities; 6 onsite restaurants; 3000 sq ft retail store
The centerpiece of the campus is the 117,000-square-foot, three-story Greystone Cellars building which was
transformed to house the teaching kitchens, EcoLab Theatre, Wine Spectator Greystone Restaurant, Spice
Islands Marketplace, De Baun Theatre, De Baun Café, and administrative offices. The 25,000-square-foot
admissions building houses the college's Admissions, Financial Aid, and Bursar's offices. The admissions
building features a 99-seat demonstration theatre with 65-inch plasma viewing screens and state-of-the-art
kitchen equipment provided by Viking Corporation.
Currently 4 large dormitories housing 300 students each, recent addition of a residential village area adding
280 more beds (1,480 current beds). The majority of CIA students enjoy the convenience of campus living in
one of our four residence halls.
Combined the campuses host 11,000 full and part-time students.
The Culinary Institute of America (CIA) is collaborating with the Dutchess County Tourism Promotion Agency
(DCTPA) to raise awareness of the region's culinary and agricultural bounty. In addition to a multitude of
restaurants serving all types of cuisines from fine dining to fast casual, Dutchess County is home to many
wineries, dairy farms, and farmers' markets.
To generate awareness about the many food and farm options for visitors and residents, DCTPA is distributing
free information packets that include a Dutchess County Travel Guide, a copy of the new Hudson River Valley
Winery Map, and information about other agricultural destinations in the county to anyone interested. An
attractive refrigerator magnet, featuring a handy recipe conversion chart for home cooks from the chefs of the
CIA, is also included.
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The oldest culinary college in the United States and the only residential college in the world dedicated
exclusively to culinary, baking and pastry arts education. The school has two campuses: one less than two
hours from New York City in the Hudson Valley, New York the other in St. Helena, California two hours north
of San Francisco in the heart of Napa Valley. The St. Helena campus also has a special Wine Studies
program, an organic farm, and a 15-acre vineyard. As well as featuring state of the art learning facilities the
campuses also have restaurants and cafes.
Kids programs
World of Flavors Conference
Public tours
Spice Islands Marketplace retail store
Generation Next series (Lectures/Demonstrations)
Lunch and dinner series
Cooking demonstrations
Seasonal food festivals
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Public Markets
Portland Public Market
Portland, Maine
Granville Island
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Granville Island – Vancouver BC, Canada
15 hectares of land area; 134,000 sq. ft. of retail of which 40,000 sq. ft is Public Market
Additional components include: Accommodation; Education; Industrial; Brewery; Theatre; Street Performance
Kids Market; Arts and Crafts Studios; Dining – restaurants, snack bars, market fare, pubs; Recreation – yoga,
water activities; Community Center.
Identification Of Key Anchor Components:
Public Market, Emily Carr Institute of Art and Design, Granville Island Hotel, Ocean Cement, Granville Island
Brewery.
Fresh food/grocery - Public Market 40,000 sq ft
Educational - Emily Carr 60,000 sq ft
Local Tenants: 100%
Public Market Lease Rates: CDN $40 per sq. ft./yr. plus charged as a “percentage of sales” from a
minimum threshold on a 2 year renewable term. In addition, day tables are rented on a weekly basis, with
tenants adjudicated by the administration and constantly refreshing with different vendors and artisans.
Adjacent Uses: Retail, Residential, Offices
Indications Of Annualized Sales Performance:
Public Market generates $40 million per annum in retail sales (i.e. $1,000 per sq. ft./yr.)
The island attracts upwards of 12 million visitors annually most aged between 25 and 54.
The majority of visitors are couples. Summer: 75% Visitors/ 25% Locals; Winter: 40% Visitors/ 60% Locals.
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Planned Initiatives: 2004 marked the completion of 10 year re-development plan; seawall and docks study
and urban design study to take place winter 2006;
With a hotel, various restaurants, pubs, nightclubs and 3 live theatre this destination also enjoys a thriving
nightlife. Three theatres and a small outdoor amphitheatre means that visitors are drawn to the island nearly
every evening. Over 260 local artisans have workshops on the Island, many of which are open to the public.
Emily Carr Institute of Art and Design has its main campus on the Island.
Granville Island is designed to attract local residents and visitors to meet, explore, and experience a year-round
variety of cultural, recreational, educational, commercial, and industrial activities. It is recognized as one of the
most successful waterfront developments in North America.
Winner of several awards including a PPS award of merit in 2002 for the island’s contribution to the social,
economic and environmental health and well being of Vancouver as well as being named the “Best
Neighborhood in North America” by Project for Public Spaces in 2004.
Children’s Festival
Vancouver International Jazz Festival
The Fringe Festival
Writers Festival
BC Cheese & Wine Festival
Chefs Festival
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Portland Public Market – Portland, Maine
Enclosed, 1 Level, Mezzanine;
Building Size: 38,000 sq. ft. Vendor size: 17,000 sq. ft.;
Primarily Food Producers – market stalls, restaurants.
Identification Of Key Anchor Components:
No anchors; do not allow any franchise operators.
100% Local
Public Market Lease Rates:
Operating cost of the market is $50 a square foot, promotion expenses add another $15 to $25 a square foot but lease
rates are currently priced below these figures.
Adjacent Uses:
Retail, Offices, Financial Businesses
Indications Of Annualized Sales Performance:
Aprox. $470/ sq. ft./yr.
25% Visitors/ 75% Locals
Visitors come primarily during summer months from the cruise ships stop at the Port.
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Planned Initiatives: Currently the future of the market is uncertain due to the recent sale of the property. As vendors
have left the Market, management has failed to recruit enough vendors and has turned leasable space into seating areas.
Management needs to be reviewed and updated with actual operating costs using data from the Market’s seven and a
half year operating history. Before the market is destroyed, Libra Foundation will work with the Save the Market
campaign to see if it can be re-envisioned successfully.
Located in Downtown Portland, adjacent to the financial district as well as residential neighborhoods.
Has a substantial amount of patronage in the early morning, (their food and beverage tenants are open at 7 am, office
workers stop by for breakfast (coffee/muffins). All the vendors are operating by 9 am. From 5 pm to 7 pm they have a
substantial number of customers that stop for dinner as well as shop for groceries.
Goals of the market is to provide opportunity for small business, strengthen Downtown, and expand on the success of
existing farmer's markets and agriculture in the region. State of the art market kitchen available for cooking classes,
educational programs, televised recordings and for catered events. Free Indoor Parking (2 hours).
A public market lives and dies on the quality of its vendors. While some businesses have failed in the Market, a good
number have succeeded. These businesses sell a diverse array of products, including flowers, baked goods, cheese,
specialty foods, spices, sandwiches, beverages, coffee, and a range of other products. The key to the Market’s success
will be attracting more great tenants that create their niche within Portland’s food retailing environment. Since a number
of vendors are making this work already, we believe that others can, too. One key to serving Market customers better is
having strong produce and meat businesses, a particularly glaring weakness in the past few years, and a strong full
service restaurant is another key to both serving customers and providing needed income.
Portland Food Festival (October)
Winter Harvest Festival
Seasonal Food Festivals
Year Round Cooking Classes/Events
Cooking Academy
Celebration of Lobster is a key tourist attraction
Happy Hour Food Tastings (Daily)
Cheese Tastings (Friday)
Children’s Activities
Rental for Private Events – Cooking Demonstrations
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