Helicópteros y Vehículos Aéreos Nacionales, SA de CV

Helicópteros y Vehículos
Aéreos Nacionales, S.A. de C.V.
Index
1.
Introduction
2.
3.
4.
5.
6.
7.
Corporate Name
Organization Chart
Basic Purposes
Strategic Advantages
SWOT
Market
8. Services
9. Current Situation
10. Development
Index
11. Strategic Objectives
12. Key Success Factors
13. Statistics
14. Conclusions
1.- I n t r o d u c t i o n
1.- I n t r o d u c t i o n
Helicópteros y Vehículos Aéreos Nacionales S.A. de C.V. (Helivan) is a
Mexican air taxi company established in 1996 with the aim to compete
and regulate economic indicators of the until those days, closed and
specialized air taxi market (off shore, seismic, fire fighting, ambulance),
offering a company composed of professionals with extensive
experience in the industry and with state of art equipment and
technology, giving special emphasis on a client oriented service.
In these fifteen years Helivan has positioned itself as the leading
company in the Mexican market to compete and win major contracts
undertakings established before, maintaining its operations on the run
despite the global economic crisis of 2009.
1.- I n t r o d u c t i o n…c o n t.
Since the start of operations, Helivan has had a growth based on target
objectives and its execution capacity among the variety of services
offered; as well as the distinguishing advantages of the organization
such as value added to our costumers in all services performed.
Due to strategic analysis, Helivan decided to enter the market of air
transportation specializing in countries of South America. So Market
diversification is a key success factor, consecuently the company has
began an incursion in new international markets working together with
business partners to design proposals for clients in South America.
2.- C o r p o r a t e
Name
2.- C o r p o r a t e N a m e
Trade Name :
Acronym:
Date of Constitution:
Society Type:
Mission:
Helicópteros y Vehículos Aéreos Nacionales, S.A. de C.V.
Helivan
July 3rd 1996 (15 years of activity)
Privately Held Company
Offer dependable services of quality and safety in air transport
operations through:
• Modern equipment
• Technology use
• Well trained personnel with extensive experience
3.- O r g a n i z a t i o n C h a r t
3.- O r g a n i z a t i o n C h a r t
4.- Main Objectives
4.- Main Objectives
5.- S t r a t e g i c A d v a n t a g e
5.- S t r a t e g i c A d v a n t a g e
1996
 Professionals with more than 20 years of experience on the field
 Crews with domestic and international experience
 Continuous type training and special operations
 Support of rescue programs to the civil population
 Extensive experience of pilots and technicians in flying type aircraft
Aircraft Types Operated
Helicopters
 Bell 407, 412 ep
 Sikorsky S76 C+
 Eurocopter AS 350B3
 Eurocopter EC-135
Airplanes
 Falcon 900, 50 y 20
 Grumman v
 Beechcraft 1900 D
 Lear jet 60 y 45
 Hawker 800 XP
 Super king air 200
 Cessna 210
 Citation ii
6.- S w o t
6.- S w o t
WEAKNESSES
STRENGTHS
 Experience and personnel availability
 Focused on customer’s satisfaction
 Free development and support
international markets
 Strategic alliances
 Narrow
institutional
relationship
customers
 Market knowledge
 Effective projects administration
 Safety systems adoption
 Insufficient work capital
 High personnel rotation
to
enter
 Customer’s high requirements on the task
with
its
OPPORTUNITIES
 Increasing customer’s needs of aerial transportation
services
 Customers market strategy focused on potential
assets
force
 Accounts receivable recovery
THREATS
 Limited capacity and quality of domestic suppliers
 Commercial opening of market
 Word wide economic crisis (cyclical)
 Lack of specialized technical personnel
abilities of the company
 Customers limited capacity to
 Structural paradigms
acquire this kind of
 Weakness of public finance
 Increasing and generic public regulations
7.- M a r k e t
7.- M a r k e t
At present time, Helivan faces a highly competitive market shared with companies well
supported with operative efficiency and
international standards, that frequently offer
introduction prices below the national reference.
The company keeps its place on the market thanks to its extensive experience, accountability of
its personnel and the close institutional relationship with its client. The knowledge of the media
and the adoption of safety and quality management systems, as well as the strategic alliances
with foreign suppliers can be pointed as their main strengths.
The main risks faced by Helivan on the market are: the greater dependency of a single customer
who is mexican government and the lack of financing resources which reflects in a capital work
deficiency.
The contracts celebrated by Helivan with its customers (mainly Petroleos Mexicanos “PEP”), are
affected by high costs on exchange rate, since most of the operations are made with foreign
suppliers; also “PEP” does not handle payments in advance to support required services.
8.- S e r v i c e s
8.- S e r v i c e s
All our services are legaly supported by contracts to assuring goals in the service and also
diminishing legal risks.
9.- C u r r e n t
Situation
9.- C u r r e n t
Situation
10.- Accomplished Goals
10.- Accomplished Goals
Despite significant increase in flown hours in recent years, we have not had any incident.
This is the direct result of the commitment of Helivan to maintain high levels of safety
throughout its operations, by establishing strict control, safety procedures and training for all
the personnel (pilots, maintenance technicians and dispatchers) and the administrative support
in their respective specialties and skills as well as control procedures and safety management.
Helivan under its master development plan, established in previous years, won by public
national bidding, two new contracts with Pemex Exploration and Production such as contract
numbers 428228805 and 428228806, valid until November 2013 the first and February 2014 the
second one.
Additionally, is convenient to point out that first step to implement SMS has been taken such as
CEO commitment and training of main directives in this subject.
11.- S t r a t e g i c
Objectives
11.- S t r a t e g i c
Objectives
ACTION LINE
1. Expand participation in the national market .
2. Exploring the participation on international
Markets.
3. Participating in diversified markets, offering
New services and integral solutions.
4. Integral personnel development.
5. Improving support for customer service
12.- K e y
Success
Factors
12.- K e y
Success Factors

Leadership In Market.

Strategic Alliance With International Suppliers.

Flexible Management.

Fleet availability.

Experienced And Well Trained Pilots And Mechanics.

Knowledge Of Air Transport Market.

Risks Management.

Control Of Operating Costs.

Leadership In Market.

Client Satisfaction.

Long Term Contracts.

Market Diversification.

Development Of International Market.

Quality Culture.

Continuous Improvement of Business Operation.

Results Based On Plans, Programs And Strategies.

Close Communication with customers.

Improvement Of Safety practices, (TRM for entire staff).
13.- S t a t i s t i c s
13.- S t a t i s t i c s
Flown Hours Billed in 2009
720:00
600:00
480:00
360:00
240:00
120:00
00:00
January
February
March
April
May
June
July
August
September
October
November
December
13.- S t a t i s t i c s
Pilots and Technicians in Helivan
Technicians
Pilots
25
9
8
20
7
6
15
10
5
4
3
5
2
1
0
0
Less 1
2
3
4
5
6
7
8
9
10
11
than Year Years Years Years Years Years Years Years Years Years Years
a
year
14.- C o n c l u s i o n
14.- C o n c l u s i o n s
Helivan, throughout its trajectory has directed its efforts to be placed at the avant-garde in
air transport services, and seek of a constant growth and to diversify, because the company
has developed expertise to offer a wide variety of services to its customers.
The strategy of the company is to reach a sustainable growth with an efficient operation
that will allows a greater financial yield for its consolidation.